Introduction: Designing Mixed Reality
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
The Influence of Mixed Reality on Satisfaction and Brand Loyalty: a Brand Equity Perspective
Preprints (www.preprints.org) | NOT PEER-REVIEWED | Posted: 31 January 2020 doi:10.20944/preprints202001.0384.v1 Peer-reviewed version available at Sustainability 2020, 12, 2956; doi:10.3390/su12072956 The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective Sujin Bae, Ph.D. Candidate School of Management, Kyung Hee University Kyung Hee Dae Ro 26, Dong Dae Mun Gu Seoul 02447, Korea Tel: +82 2 961 9491, E-Mail: [email protected] Timothy Hyungsoo Jung, Ph.D. Director of Creative AR & VR Hub Faculty of Business and Law Manchester Metropolitan University, Righton Building, Cavendish Street, Manchester M15 6BG, UK Tel: +44 161-247-2701, Email: [email protected] Natasha Moorhouse, Ph.D. Research Associate Faculty of Business and Law Manchester Metropolitan University All Saints Building, All Saints, Manchester M15 6BH, UK E-Mail: [email protected] Minjeong Suh, Ph.D. Adjunct Professor Graduate school of international tourism, Hanyang University 222, Wangsimni-ro, Seongdong-gu Seoul 04763, Korea Tel: +82 (0)10 5444 4706, E-Mail: [email protected] Ohbyung Kwon,* Ph.D. School of Management, Kyung Hee University Kyung Hee Dae Ro 26, Dong Dae Mun Gu Seoul 02447, Korea Tel: +82 2 961 2148, E-Mail: [email protected] * Corresponding author. © 2020 by the author(s). Distributed under a Creative Commons CC BY license. Preprints (www.preprints.org) | NOT PEER-REVIEWED | Posted: 31 January 2020 doi:10.20944/preprints202001.0384.v1 Peer-reviewed version available at Sustainability 2020, 12, 2956; doi:10.3390/su12072956 The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective Abstract Mixed reality technology is being increasingly used in cultural heritage attractions to enhance visitors’ experience. -
Introduction to Minitrack: Mixed, Augmented and Virtual Reality: Co- Designed Services and Applications
Proceedings of the 52nd Hawaii International Conference on System Sciences | 2019 Introduction to Minitrack: Mixed, Augmented and Virtual Reality: Co- designed Services and Applications Petri Parvinen, Minitrack Chair Juho Hamari Essi Pöyry University of Helsinki University of Tampere University of Helsinki [email protected] [email protected] [email protected] Virtual reality (VR) refers to computer safety, privacy and confidentiality and immersive technologies that use software to generate the experiences [1, 2, 4, 5, 8, 12]. A co-created realistic images, sounds and other sensations that envisioning of an immersive experience also elevates represent an immersive environment and simulate a institutions of agreement, commonly coined as a user’s physical presence in this environment [10]. feeling of win-win. From this point of view, the Mixed reality (MR) refers to combining real and major challenge for both VR and AR technologies is virtual contents with the aid of digital devices [3]. to convince users that the added value is high enough Mixed reality is seen to consist of both augmented to compete with the current systems and offerings in reality (i.e., virtual 3D objects in immersive reality), desktops, notebooks, tablets, smartphones and related and augmented virtuality (i.e., captured features of video and game-like applications. reality in immersive virtual 3D environments) [7]. The minitrack encouraged submissions from both All these technologies have recently peaked in terms cutting edge technology and practical applications. of media attention as they are expected to disturb The minitrack showcases research on: existing markets like PCs and smartphones did when · Realistic virtual humans in immersive they were introduced to the markets. -
Virtual and Mixed Prototyping Techniques and Technologies for Consumer Product Design Within a Blended Learning Design Environment
INTERNATIONAL DESIGN CONFERENCE - DESIGN 2018 https://doi.org/10.21278/idc.2018.0428 VIRTUAL AND MIXED PROTOTYPING TECHNIQUES AND TECHNOLOGIES FOR CONSUMER PRODUCT DESIGN WITHIN A BLENDED LEARNING DESIGN ENVIRONMENT M. Bordegoni, F. Ferrise, R. Wendrich and S. Barone Abstract Both physical and virtual prototyping are core elements of the design and engineering process. In this paper, we present an industrial case-study in conjunction with a collaborative agile design engineering process and “methodology.” Four groups of heterogeneous Post-doc and Ph.D. students from various domains were assembled and instructed to fulfill a multi-disciplinary design task based on a real-world industry use-case. We present findings, evaluation, and results of this study. Keywords: virtual prototyping, virtual reality (VR), augmented reality (AR), engineering design, collaborative design 1. Introduction Virtual and mixed prototyping within a collaborative blended learning environment is considered an enabling design support technique that allows designers to gain first-hand appreciation of existing or near-future conditions through active engagement with a wide variety in prototyping techniques and prototypes. The product design process (PDP) follows a dual approach and method based on a combination of a blended learning environment (Boelens et al., 2017) and interactive affective experience prototyping (Buchenau and Suri, 2000). The virtual prototyping summer school (VRPT-SS) facilitates this combinatorial collaborative setting to immerse learners in the externalization and representation of their ideas quickly, exploring and communicating their ideas with others. During the course of the week a series of evaluations on the prototyping progressions are made. The spectrum of virtual and mixed prototyping is quite extensive and has multiple definitions and meanings according to literature (see Wang, 2002, and Zorriassatine et al., 2003). -
Growth of Immersive Media- a Reality Check
Growth of Immersive Media - A Reality Check | Growth of Immersive Media- A Reality Check 2019 1 Growth of Immersive Media- Growth of Immersive Media - A Reality Check | Table of Contents A Reality Check Table of Contents 1. Report Introduction & Methodology 3 2. Executive Summary 4 3. Overview & Evolution 6 4. Immersive Media Ecosystem 10 5. Global Market Analysis 16 6. Applications & Use Cases 21 7. Emerging Technology Innovations 31 8. The India Story 35 9. Recommendations 51 Profiles of Key Players 55 Appendix – Additional Case Studies 65 Acknowledgements 71 Glossary of Terms 72 About Nasscom 73 Disclaimer 74 1 Growth of Immersive Media - A Reality Check | Table of Contents 2 Growth of Immersive Media - A Reality Check | Report Introduction & Methodology Report Introduction 1 & Methodology Background, Scope and Objective • This report aims to provide an assessment of the current market for Immersive Media both globally and in India. • This report provides a summary view of the following with respect to Immersive Media: Brief Introduction & its Evolution, Ecosystem Players, Market Size and Growth Estimates, Key Applications and Use Cases, Analysis of the Indian Market, Key demand drivers, Factors limiting growth, along with the key recommendations that may propel the growth of the Immersive Media market in India. Details of Research Tools and Methodology • We conducted Primary and Secondary Research for our market analysis. Secondary research formed the initial phase of our study, where we conducted data mining, referring to verified data sources such as independent studies, technical journals, trade magazines, and paid data sources. • As part of the Primary Research, we performed in-depth interviews with stakeholders from throughout the Immersive Media ecosystem to gain insights on market trends, demand & supply side drivers, regulatory scenarios, major technological trends, opportunities & challenges for future state analysis. -
Lightdb: a DBMS for Virtual Reality Video
LightDB: A DBMS for Virtual Reality Video Brandon Haynes, Amrita Mazumdar, Armin Alaghi, Magdalena Balazinska, Luis Ceze, Alvin Cheung Paul G. Allen School of Computer Science & Engineering University of Washington, Seattle, Washington, USA {bhaynes, amrita, armin, magda, luisceze, akcheung}@cs.washington.edu http://lightdb.uwdb.io ABSTRACT spherical panoramic VR videos (a.k.a. 360◦ videos), encoding one We present the data model, architecture, and evaluation of stereoscopic frame of video can involve processing up to 18× more LightDB, a database management system designed to efficiently bytes than an ordinary 2D video [30]. manage virtual, augmented, and mixed reality (VAMR) video con- AR and MR video applications, on the other hand, often mix tent. VAMR video differs from its two-dimensional counterpart smaller amounts of synthetic video with the world around a user. in that it is spherical with periodic angular dimensions, is nonuni- Similar to VR, however, these applications have extremely de- formly and continuously sampled, and applications that consume manding latency and throughput requirements since they must react such videos often have demanding latency and throughput require- to the real world in real time. ments. To address these challenges, LightDB treats VAMR video To address these challenges, various specialized VAMR sys- data as a logically-continuous six-dimensional light field. Further- tems have been introduced for preparing and serving VAMR video more, LightDB supports a rich set of operations over light fields, data (e.g., VRView [71], Facebook Surround 360 [20], YouTube and automatically transforms declarative queries into executable VR [75], Google Poly [25], Lytro VR [41], Magic Leap Cre- physical plans. -
BLAST THEORY Bibliography
BLAST THEORY bibliography Books and Catalogues 2013 Eds. Michael Salmond, Gavin Ambrose, The Fundamentals of Interactive Design, 2013, pp. 169 (AVA Publishing, London) Eds. Regine Buschauer, Katharine S. Willis, Locative Media, 2013, pp. 277-278 (Transcript, Bielefeld) 2012 Eds. Julia Noordegraaf, Cosetta G. Saba, Barbara Le Maitre, Vinzenz Hediger, Preserving and Exhibiting Media Art: Challenges and Perspectives, 2012, pp. 16, 124, 149-158, 166-168, 187, 189, 195 (Amsterdam University Press, Netherlands) 2011 Alf Chang, ‘A Machine to See With’, Cross:: Digital Art Festival Taipei 2011, 2011, pp.38-39, [Department of Cultural Affairs, Taipei, Taiwan] Eric Gordon and Adriana de Souza e Silva, Net Locality; why Location Matters in a Networked World, 2011, pp.52, 68- 70, 100, 150 [Wiley Blackwell, Chichester, UK] Eds. Ulla Autenrieth, Andreas Blättler, Regine Buschauer, Doris Gassert, ‘Ulrike and Eamon Compliant – Mobile Phone Game on Identity’, Dis Connecting Media: Technik, Praxis und Ästhetik des Telefons: Vom Festnetz zum Handy, 2011, pp. 117-126 (Christoph Merian Verlag, Basel, Switzerland) Eds. Josef Bairlein, Christopher Balme, Jörg von Brincken, Wolf-Dieter Ernst, Meike Wagner, ‘Matt Adams in Gespräch: Technology, Politics, and Interactive Experiences’, Netzkulturen: kollektiv, kreativ, performativ, 2011, pp. 199-214 (epodium, Munich, Germany) Steve Benford and Gabriella Giannachi, ‘Performing Mixed Reality’, 2011 (The MIT Press, Cambridge, Massachusetts, US) Patric Crogan, ‘Gameplay mode: War, Simulation, And Technoculture’, 2011, pp. 153-154 (University of Minnesota Press, Minneapolis, US) Larissa Hjorth, ‘Urban Gaming –Stadt als transmedialer Spielplatz’ (City as transmedia Playground), Stadt Bauwelt, June, 2011, pp.48-48 (DE) Eds. Jonathan Pitches and Sita Popat, ‘Interactivity and the work of Blast Theory: Matt Adams in conversation with Alice O’Grady’, Performance Perspectives: A Critical Introduction, 2011, pp. -
Blast Theory: Intermedial Performance Praxis and the Generative Conditions for Performance Subjectivity
Blast Theory: Intermedial Performance Praxis and the Generative Conditions for Performance Subjectivity J. Luis Manuel Campos In Submission for the Degree of Doctorate in Philosophy The Royal Central School of Speech and Drama University of London, 2014 1 Dedication This manuscript is dedicated to my late grandmother, Dolores, and late aunt, Rosario, who continue to guide me with their courageous spirits. 2 Declaration of Plagiarism I hereby declare that the work contained in this thesis is my own and that all sources have been properly referenced. Signature: London, 22nd August 2014. 3 Acknowledgments My deepest gratitude is for Dr. Tony Fisher, my first supervisor, for his unique and unrelenting vision and for being an extremely generous and supportive individual. You have been an exemplary participant subject to this research event and I cannot thank you enough for your belief in the project. You are here between the words. I would also like to thank Dr. Zachary Dunbar who took over the role of my second supervisor in the middle of the project for all his support and continual inspiration. Thank you for your generous contributions of ideas, practical scholarship, emotional support and energy. Thanks are also due to my colleague and friend Dr. Experience Bryon for her frank and honest words of wisdom throughout this process. I have learnt so much from you. I would like to express my gratitude to Professor Andy Lavender for all his support, supervision and advice during the early stages of this research. Also, I am grateful to Professor Robin Nelson who made innumerable suggestions on the final stages of this project without which this thesis would not be what it is today. -
Blast Theory Biography Our History
Blast Theory biography Blast Theory is renowned internationally as one of the most adventurous artists’ groups using interactive media, creating groundbreaking new forms of performance and interactive art that mixes audiences across the internet, live performance and digital broadcasting. Led by Matt Adams, Ju Row Farr and Nick Tandavanitj, the group’s work explores the social and political aspects of technology. Drawing on popular culture and games, the work often blurs the boundaries between the real and the fictional. Blast Theory is based in Brighton, UK. Our history Early works such as Gunmen Kill Three (1991), Chemical Wedding (1994) and Stampede (1994) drew on club culture to create multimedia performances – often in unusual spaces such as film studios and accompanied by bands and DJs – that invited participation. The crime reconstruction installation Invisible Bullets (1994) was first shown at the Fete Worse Than Death in Hoxton. Something American (1996) treated the USA as the Wild West, quoting freely from Hollywood films on a billboard sized projection screen. 1997 was a major step forward: a nine month residency at Künstlerhaus Bethanien in Berlin coincided with a proposed performance called Succumbing suddenly shifting to become Kidnap (1998), in which two members of the public were kidnapped as part of a lottery and the resulting event was streamed online. Desert Rain (1999), a large scale installation, performance and game using virtual reality marks the first output of our collaboration with the Mixed Reality Lab at the University of Nottingham. An Explicit Volume (2001) is an interactive installation using page-turners to control nine pornographic books and is part of a sequence of works that use found imagery and/or sexual material such as Choreographic Cops In A Complicated World (2000) and Viewfinder (2001). -
Assessing the Quantitative and Qualitative Effects of Using Mixed
23rd ICCRTS Info. Central, Pensacola, Florida 6 - 9 November 2018 Assessing the quantitative and qualitative effects of using mixed reality for operational decision making Mark Dennison1, Jerald Thomas2, Theron Trout1,3 and Evan Suma Rosenberg2 1U.S. Army Research Laboratory West, Playa Vista, CA 2University of Minnesota, Minneapolis, MN 3Stormfish Scientific, Chevy Chase, MD Abstract parate systems (physical objects, computers, paper documents, etc.) that require a significant amount The emergence of next generation VR and AR de- of resources and effort to bring into a unified space. vices like the Oculus Rift and Microsoft HoloLens Human interactions require shared cognitive mod- has increased interest in using mixed reality (MR) for els where interaction with systems must support and simulated training, enhancing command and control, maintain this shared representation, stored informa- and augmenting operator effectiveness at the tactical tion must persist the representation at a fundamen- edge. It is thought that virtualizing mission relevant tal data-level, and the underlying network must allow battlefield data, such as satellite imagery or body- these data and information to flow without hindrance worn sensor information, will allow commanders and between human collaborators and non-human agents analysts to retrieve, collaborate, and make decisions (1; 2). about such information more effectively than tradi- The emergence of Mixed Reality (MR) technolo- tional methods, which may have cognitive and spa- gies has provided the potential for new methods for tial constraints. However, there is currently little the Warfighter to access, consume, and interact with evidence in the scientific literature that using mod- battlefield information. MR may serve as a unified ern MR equipment provides any qualitative benefits platform for data ingestion, analysis, collaboration, or quantitative benefits, such as increased task en- and execution and also has the benefit of being cus- gagement or improved decision accuracy. -
Security and Privacy Approaches in Mixed Reality:A Literature Survey
0 Security and Privacy Approaches in Mixed Reality: A Literature Survey JAYBIE A. DE GUZMAN, University of New South Wales and Data 61, CSIRO KANCHANA THILAKARATHNA, University of Sydney and Data 61, CSIRO ARUNA SENEVIRATNE, University of New South Wales and Data 61, CSIRO Mixed reality (MR) technology development is now gaining momentum due to advances in computer vision, sensor fusion, and realistic display technologies. With most of the research and development focused on delivering the promise of MR, there is only barely a few working on the privacy and security implications of this technology. is survey paper aims to put in to light these risks, and to look into the latest security and privacy work on MR. Specically, we list and review the dierent protection approaches that have been proposed to ensure user and data security and privacy in MR. We extend the scope to include work on related technologies such as augmented reality (AR), virtual reality (VR), and human-computer interaction (HCI) as crucial components, if not the origins, of MR, as well as numerous related work from the larger area of mobile devices, wearables, and Internet-of-ings (IoT). We highlight the lack of investigation, implementation, and evaluation of data protection approaches in MR. Further challenges and directions on MR security and privacy are also discussed. CCS Concepts: •Human-centered computing ! Mixed / augmented reality; •Security and privacy ! Privacy protections; Usability in security and privacy; •General and reference ! Surveys and overviews; Additional Key Words and Phrases: Mixed Reality, Augmented Reality, Privacy, Security 1 INTRODUCTION Mixed reality (MR) was used to pertain to the various devices – specically, displays – that encompass the reality-virtuality continuum as seen in Figure1(Milgram et al . -
CUE 21-031 Saab and Varjo Bring Virtual Reality to Flight Simulators
NEWS FROM SAAB 7 June 2021 CUE 21-031 ´ Saab and Varjo Bring Virtual Reality to Flight Simulators Saab and Varjo Technologies work together to revolutionise flight simulators. The Finnish company Varjo has developed a human eye resolution mixed reality (XR) technology that will be integrated into all Saab Gripen E/F simulators. In addition to the highest resolution and widest field of view in the industry, the collaboration will also offer numerous new training opportunities at a fraction of the cost. Saab and Varjo Technologies, which develops virtual and mixed reality technologies for professional use and was founded in 2016, have advanced in their collaboration of many years to the point in which Varjo’s technology will be integrated in Saab’s new Gripen E/F simulators. The collaboration has its roots in Varjo’s innovation, which was critical to the successful development of state-of-the-art simulations. “When we did our first experiments with commercial devices, we received feedback from the pilots that they were unable to read text in virtual reality because the resolution was not sufficiently high. This was not a problem with Varjo’s technology,” says Stefan Furenbäck, Saab’s Head of Tactical Environment Simulation and Visualisation. “Our collaboration has been smooth and straightforward. We understand each other’s needs and how we can solve our shared technological problems. Two companies with similar cultures, with innovation high on their agenda and ready to discuss everything,” Seppo Aaltonen, Varjo’s Chief Commercial Officer describes the collaboration. Pilot training requires trainees to be able to read text and see even the smallest details. -
A Review of Extended Reality (XR) Technologies for Manufacturing Training
technologies Article A Review of Extended Reality (XR) Technologies for Manufacturing Training Sanika Doolani * , Callen Wessels, Varun Kanal, Christos Sevastopoulos, Ashish Jaiswal and Harish Nambiappan and Fillia Makedon * Department of Computer Science and Engineering, The University of Texas at Arlington, Arlington, TX 76019, USA; [email protected] (C.W.); [email protected] (V.K.); [email protected] (C.S.); [email protected] (A.J.); [email protected] (H.N.) * Correspondence: [email protected] (S.D.); [email protected] (F.M.) Received: 30 October 2020; Accepted: 5 December 2020; Published: 10 December 2020 Abstract: Recently, the use of extended reality (XR) systems has been on the rise, to tackle various domains such as training, education, safety, etc. With the recent advances in augmented reality (AR), virtual reality (VR) and mixed reality (MR) technologies and ease of availability of high-end, commercially available hardware, the manufacturing industry has seen a rise in the use of advanced XR technologies to train its workforce. While several research publications exist on applications of XR in manufacturing training, a comprehensive review of recent works and applications is lacking to present a clear progress in using such advance technologies. To this end, we present a review of the current state-of-the-art of use of XR technologies in training personnel in the field of manufacturing. First, we put forth the need of XR in manufacturing. We then present several key application domains where XR is being currently applied, notably in maintenance training and in performing assembly task.