POST SHOW REPORT
16th International Food & Drink Exhibition
30 October – 1 November 2013
Kyiv, Ukraine EXHIBITION STATISTICS
WorldFood Ukraine is the country’s largest food and drink event and hosts a wide range of food and drink suppliers, who demonstrate their latest products to the market. The event took place on 30 October- 1 November 2013, at the IEC in Kyiv, Ukraine. Exhibitors: 204 companies
Visitors: 5,130 attendees – 85% trade buyers
Exhibition area: 2,567 sqm (net)
Participating countries: 24 countries (Argentina, Austria, Bulgaria, Cyprus, China, Egypt, Greece, Great Britain, Germany, India, Indonesia, Ireland, Italy, UAE, Poland, Republic of Korea, Republic of Belarus, Russia, Romania, Serbia, Sri Lanka, Thailand, Turkey and Ukraine)
2013 POST SHOW REPORT ● WWW.WORLDFOOD.COM.UA/EN EVENTSДеловая and ACTIVITIES программа
THE DISTRIBUTORS RETAIL CENTRE took place at the exhibition on the 31st of October 2013. The event is a forum for exhibitors to meet representatives of food retailers and distributors.
Participating companies: 555, Fidesco, Auchan, Barvinok, Bimarket, Bon Appetit, Veresen, Kolibris, LotOk, Magistral, MamaZina, Market Plus, Nash, Sosedi, UFOK, Faino, Eco Market and many others.
Exhibitor feedback: 53% of exhibitors made provisional purchasing agreements 76% rated the quality and number of participants as good or excellent
“We did some very productive work at the Retail Distributors Centre, meeting national and regional retailers and distribution companies.” Andrey Tviritin, Caspi Foods, Turkey
2013 POST SHOW REPORT ● WWW.WORLDFOOD.COM.UA/EN 2013 Post Show Report EVENTSДеловая and ACTIVITIES программа
TASTING CONTEST - 86 different food and drink products entered this year’s competition. Food industry specialists judged the entries, with winners able to promote their medals on product packaging and promotion.
The panel awarded: 11 Grand prize awards 66 Gold medals 9 Silver medals
Participating companies: Beglov (Culinary menu), ТМ KALAMATA , T.V. Ukhaneva , Mak-Var Ecoproduct, Vostok-Aqua LLC, Kamis-Seasonings, Ardis LLC, Russkiy Ikorny Dom LLC, ZLATIBORAC LTD, Reshetilovsky Creamery, Caspi Foods LLC, Morskoy Dom, Maslyanka LLC, Kolbiko, Zhytomyr Creamery, Rusnac – moldaqua, Alan, Gabalinsky Tinned Food Factory Gilan, FUDEKO, Vegan-Food LLC, ALMME, Fresh Nuts, ELIT LLC, ENTEX, ASIA N UKRAINE Next year the contest will take “The market is interested in our products. This was confirmed yet again by the number place on the 1st October 2014 of visitors to our stand, including representatives of the retail trade and food product distributors from Kyiv and practically all the regions of Ukraine.” Applications are accepted until Veronica Pastushkova, Marketing Specialist, Elit LLC, Ukraine 19 September 2014
2013 POST SHOW REPORT ● WWW.WORLDFOOD.COM.UA/EN EVENTSДеловая and ACTIVITIES программа
FOOD SHOWROOM - famous Ukrainian chefs prepare exquisite meals using the ingredients and products offered by the exhibitors. The guests at the Food Showroom had the opportunity to taste and make orders for those ingredients used. High class cooking was demonstrated by members of the Club of Head Chefs of Ukraine, founded by Viktor Bondar.
Taras Shevchenko Sergey Nazarenko Vladimir Latushko Svetlana Shapran Raisa Onoprienko Oleg Krasnov Valery Mingeresh (Avalon) (Dnieper) (Kulinarny Dom) (Petrovsky Brovar) (Pervak) (Rational) (Panorama)
Meals were prepared using the products of these exhibitors:
“The results are great – we received offers of cooperation from several retail chains and wholesalers.” Оlga Ryzhevskaya, Kamis- Seasonings, ТМ Kamis
2013 POST SHOW REPORT ● WWW.WORLDFOOD.COM.UA/EN EVENTS and ACTIVITIES
Business Programme – a extensive programme of events were held within the exhibition, allowing both exhibitors and visitors to expand their market knowledge,
Conferences DistributionMaster-2013 Topic: ‘How to fulfil your sales plan and supply the region with a maximum selection of liquid goods’ Organiser: TradeMaster.
International Conference Topic: ‘Organic Processing and Sale – The Development of the Organic Food market’. Organisers: FiBL (Switzerland), BioLan Ukraine and others .
Seminars and tastings ‘How to win, keep and control customer loyalty’. Organiser: FOOD UA. The seminar included a grand award ceremony for brands that won the ‘KEFIR WORLD’ – the customer choice award.
WineExpert - Wines from Chile, France (Languedoc region), Georgia, Italy and New Zealand were presented during the express wine tasting course.
2013 POST SHOW REPORT ● WWW.WORLDFOOD.COM.UA/EN EXHIBITORДеловая программа FEEDBACK
Exhibitor Results 205 companies from 24 countries exhibited. The following graph shows the results of their participation: 81% of exhibitors consider the event an important exhibition in Found new clients and signed contracts 65% the development of their business
64% of exhibitors plan to exhibit Made agreements about signing 33% in 2014 contracts after the exhibition 35% of exhibitors were visited by more than 100+ industry Took part in the business programme 15% professionals
68% of exhibitors rated the quality and quantity of visitors Researched the market 12% as good or excellent
Statistics from 2013 visitor survey Multiple choice question
2013 POST SHOW REPORT ● WWW.WORLDFOOD.COM.UA/EN VISITOR STATISTICS
5,130 visitors attended the exhibition over three days. All regions of Ukraine were represented and 10.5% of visitors were from overseas. 57% of visitors were a CEO/director
Visitor by company type 40% of visitors were a category manager
Retailer/DistributorRetailer / distributor 50% Visitors main purpose for attending*
8% Producer 34% To visit seminars / conferences
To find out about Restaurateur 16% 37% new products 55%
To source suppliers / sign contracts
Statistics from 2013 visitor survey *Multiple choice question
2013 POST SHOW REPORT ● WWW.WORLDFOOD.COM.UA/EN VISITOR STATISTICS
Visitor interest by product type
Coffee / tea / cocoa 25%
Fruits & vegetables 23% 67% of visitors made purchasing agreements Milk / cheeses / oil & fat products 19% on-site
Alcoholic or non-alcoholic drinks 18% 97% of visitors would Other, including national groups 13% recommend WorldFood Ukraine to a colleague Business services 13%
Processed foods / condiments / spices 10%
Confectionery / bakery products / nuts 10%
Equipment / packaging 8%
Fish / seafood 5%
Ingredients 4% Statistics from 2013 visitor survey Multiple choice question Meat / sausages 2%
2013 POST SHOW REPORT ● WWW.WORLDFOOD.COM.UA/EN EXHIBITORОтзывы TESTIMONIALS участников
Yuri Garmash, Marketing Specialist, Riton 2011 LLC Darina Fedchuk, Ukrpole, ”We made very many interesting contacts at the Ukraine “Our stand was exhibition. Our Italian products attracted the interest of visited by representatives many distributors, representatives of retail chains, and of retail and distribution the hotel and restaurant business from all regions of companies from Cherkasy, Ukraine. Everything was fun, productive and delicious!” Chernihiv region, Donetsk and Kharkiv.(...) The Aleksandr Kargin, Sales organisation was great, Director, New Foods LLC, thank you!” Russia “We were offered distribution in all regions of Ukraine, including Ivano- Frankivsk, Dnipropetrovsk and Kyiv. Everything about the organisation was excellent.”c
Irina Sorokina, Director, Nataliya Drozdova, Manager, Zhmenka, Ukraine “For the three days of the exhibition BOBO Bar “We are very there were tastings and presentations of new organic products (...) As a result, our happy with the results. The company had offers of cooperation from regional retailers from Western Ukraine, organisation was faultless.” including Vinnitsya and Lutsk. Plus our organic cereals attracted the attention of one of the national supermarket chains.”
2013 POST SHOW REPORT ● WWW.WORLDFOOD.COM.UA/EN We look forward to seeing you at WorldFood Ukraine 2014
28-30 October IEC, Kyiv, Ukraine
The Organisers: Stand Bookings ITE creates marketplaces for business by organising leading trade exhibitions and conferences in growing and developing markets. For more information on The company was established in the early 1990s when the founders of ITE launched a exhibiting or sponsoring series of trade events in the new market economies of Russia and the CIS. Today, the WorldFood Ukraine 2014 group organises over 260 trade exhibitions and conferences each year in 16 countries and employs over 1000 staff in 30 offices worldwide. Contact: Simone Schoch ITE’s food team have been successful in helping companies to build strong market E-mail: [email protected] positions and growing businesses in emerging markets such as Russia, Ukraine, Azerbaijan, Kazakhstan, Turkey, Poland and Uzbekistan. Tel: +49 (0)40 235 24-333
For more information, please go to www.gima.de Join us ITE Food Events
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