ANNUAL REPORT JAN-DEC 2011
DIGITAL STORYTELLING DIGITAL ENTERPRISES STORY Information and Cultural Exchange Inc TELLING INTERACTION
COLLABOATION
DRAMAInformationInformatioMATICT n anda DATAACultural Exchange Inc EXCHANGECHANGE INCUBATION
ENERG NFO Y CO RMAT MMUN ION CREA ICATION CU TIV E LT MOTIO UR COMMUNICNAL E ATION things like promo videos and workshops in developed the ICE website, integrating digital media. social media and getting the whole or- VERVIEW OF ICE ganisation blogging. O ICE started a partnership with Aurora TV to create a new community news And finally, it was wonderful to be recog- program – Chatterbox. The ICE Hub was nised for our work with an AbaF Award ICE was born and raised in Western scene. The Arab Film Festival wowed in full swing in 2011, providing a space for Project 5, and to be runner-up for a Sydney, growing up within our wonder- a 4000-strong audience with stories for artists and cultural practitioners in Human Rights Award. ful family here. And in 2011 we couldn’t straight from the heart of the Arab Western Sydney to co-work and access Throughout this busy year, ICE’s incred- wait to get the family over to our new Spring. And audiences of the Sydney ICE’s tailor-made mentoring program to ible team of committed people (fondly place. We threw open the doors to our Festival felt the beat of international hip take their businesses to the next level. known as the ICE-icles) maintained the high-tech home, and the creative ener- hop theatre brought to them in collabo- Monthly networking events – ICE Break- quality and integrity of ICE’s work to set gies of Western Sydney surged in to fill ration with ICE. ers – invited guest speakers in to share Western Sydney’s stories free. the space. their experience and provide an environ- It’s been an action-packed year for the ment for networking and collaboration. 2011 was a fantastic year for ICE. Once Cultural Development team. They start- ICE receives core support from Australia We provided venue and equipment hire again, we expanded rapidly, and with ed with a bang with East London, West Council for the Arts, Arts NSW, Screen to dozens of local artists and business- our new staff and facilities, our suc- Sydney, and produced ICE’s first feature NSW and Department of Human Servic- es and held an Open Day for Switch to cess stories multiplied too, many of film, Seeing the Elephant. es – Community Services. showcase the spaces and equipment. which are detailed in this report. And 2011 was the first full year of our The Switch Digital Arts Centre pro- In 2011 we stretched out as an organi- Creative Enterprise Program, which ena- vided a space for the community to ex- sation with a renewed sense of identity bled like-minded organisations to oper- plore, collaborate and network. Artfiles and inspiration. We created a 30-second ate out of Switch. The program launched hosted career-enhancing and industry- broadcast-quality promo video to share creative services so emerging artists boosting opportunities for the local arts our ethos widely. And we completely re- can work with our experienced team on