ANNUAL ACTIVITY REPORT 2014
Durham Region Annual Activity Report 2014_OptionB.indd 1 4/10/15 3:49:45 PM TABLE OF CONTENTS
Message from Regional Chair 2 Strategies and Studies 17
Message from Kathy Weiss 2 Events 18
Overview 3 Sessions & Workshops 20
Highlights 4 Outreach 22
Investment Attraction 7 Community Partnerships 24
Entrepreneurship 11 Awards 26
Marketing and Promotion 14 Boards & Committees 28
Planning and Economic Development Department Economic Development and Tourism Division
Kathy Weiss, Ec.D, CEcD Robert Nolan Contact Us: Director, Economic Development and Tourism Manager, Investment Attraction Website: InvestDurham.ca Kasia Chojecki, Ec.D, CEcD Nancy Rutherford Email: [email protected] Manager, Strategic Initiatives Manager, Agriculture and Rural Affairs Toll-free: 1-800-706-9857 Kerri King, Ec.D, CEcD Outside Canada: 001-905-668-7711 Manager, Tourism
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Durham Region Annual Activity Report 2014_OptionB.indd 3 4/10/15 3:49:46 PM Message from Roger Anderson, Regional Chair and CEO
Durham Region is a great place to invest. We offer an educated workforce, innovative and diverse industries, local training opportunities, unique research prospects, and varied transportation infrastructure (including a deep water port and an airport).
As one of only a handful of Canadian municipalities with a Triple A credit rating, Durham Regional Council truly understands the importance of economic diversity.
To help expand investment opportunities, key stakeholders have travelled worldwide to participate in introductory meetings and tour businesses. We must continue to foster these connections, within the global market, to enhance the Region’s profile, attract investment, and to retain and expand existing businesses.
Expansion begins here in the Region. Strategies to support our local businesses are implemented, in partnership with all eight area municipalities. We will continue to focus on our region to drive the economy and encourage long-term job creation.
From hard work comes success. Through the work of our Economic Development and Tourism Division, Durham Region can continue to develop as a prosperous and sustainable community.
Message from Kathy Weiss, Director, Economic Development and Tourism
The Region of Durham’s Economic Development and Tourism Division is the main point of contact for investment attraction, business assistance, agricultural programs and visitor attraction. Our team of experienced economic development and tourism professionals works diligently with potential investors and local businesses to provide varying types of assistance needed for business growth.
The Division also acts as a liaison among area municipalities, local businesses and educational institutions to promote Durham Region as an ideal place to grow a successful business and enjoy a high quality of life.
Our priority was, and continues to be, to lead, facilitate and advance Durham Region’s efforts for continued economic growth, job creation and revitalization.
In 2014, many accomplishments were achieved across our key sectors: advanced manufacturing, agri-business, digital technology, energy and tourism. This report highlights these achievements and other related activities. Read on to see these accomplishments and where we’re continuing to focus our efforts for the years ahead.
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Durham Region Annual Activity Report 2014_OptionB.indd 4 4/10/15 3:49:53 PM OVERVIEW
Durham Region is generating a lot by working with municipal, regional, provincial and Tourism staff work with industry stakeholders and local federal partners. Building the profile of Durham in organizations to support the growth of the region’s of activity, from industry-specific key international markets, with emphasis on China, tourist attractions, arts, recreation and cultural attributes, events, business missions and Europe and the U.S., is a key priority. Staff participate by marketing Durham Region as a four-season tourist familiarization tours; to celebrations in investment missions to attract foreign investment destination for regional, provincial and international and handle investment inquiries, with the goal of travellers. of entrepreneurship and promotion converting them into successful investments in the of arts, culture and tourism. Region of Durham. KEY SECTORS • Advanced Manufacturing The Economic Development and Tourism Division Agriculture and its supporting agri-food industries (of the Region of Durham’s Planning and Economic play a key role in Durham, as do our rural communities. • Agri-business Development Department) is responsible for Staff work to promote local initiatives and attract • Digital Technology encouraging and facilitating economic development new investment opportunities. This team works • Film activities that create job opportunities, increase closely with various partners and local stakeholders, • Small Business the non-residential tax base and private sector community organizations and volunteers, to promote • Smart Energy investment, as well as visitors and visitor spending. Durham’s agriculture sector and rural municipalities. • Tourism
The Division consists of four business units - The Strategic Initiatives portfolio focuses on critical Investment Attraction, Agriculture and Rural Affairs, projects and activities relating to economic development; KEY MARKETS data collection and statistics; performance metrics; Strategic Initiatives, and Tourism - with a focus on • Brazil as well as business and community development. growing and promoting the region’s strong business • China environment and diverse cultural attributes. Staff work in collaboration with local partners and stakeholders on initiatives that focus on assisting in • Germany • U.S. This Investment Attraction unit is dedicated to the growth and prosperity of the business community, attracting new investment to the Region of Durham, and promote the region as a great place to do business.
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Durham Region Annual Activity Report 2014_OptionB.indd 5 4/10/15 3:49:54 PM 2014 HIGHLIGHTS
| China The Region held a number of successful business visits to Durham by independent investors. Staff missions to China in 2012, 2013 and 2014, including are actively working with these investors to identify China has been a key prospective destination for visits to Zibo, Wuxi and Hong Kong. In Wuxi, the suitable properties for their projects. foreign direct investment for Durham, since it was Xishan Economic & Technological Development identified in the 2012 Economic Development Zone (XETDZ) offered Durham Region office space | Investment Attraction Plan. Potential opportunities to further the Region’s network of business leads. Ontario Premier’s Mission to China include enhancing ties to government, developing In November 2013, Regional Council endorsed the partnerships with educational institutions and idea of retaining a local business development During the Region’s October mission, Regional identifying prospects for new economic develop- consultant for a one-year period, subject to the Economic Development staff joined Ontario Premier ment and tourism investment. business plan and budget process. A business Kathleen Wynne in Nanjing, as she began her trade development consultant was appointed in April mission to China. During her speech to Chinese 2014, and the role will continue throughout 2015. dignitaries, the Premier spoke highly about the work being done by Durham Region in China, specifically in The primary function of the business development Wuxi. She also reiterated that there are very few North consultant is to generate leads, prepare for investment American communities with a marketing presence in missions and follow-up on behalf of Durham. This China. As a result, Wuxi has expressed an interest in ensures that Durham Region remains in the forefront signing a Friendship Agreement with the Region, of the minds of the potential investors. with the intent of formalizing this agreement in 2015.
Durham Region is one of few Canadian jurisdictions with an in-market representative in China, which presents a unique opportunity to explore that market. In addition to developing and strengthening relationships with the Chinese government, this on- the-ground presence has facilitated two investment
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Durham Region Annual Activity Report 2014_OptionB.indd 6 4/10/15 3:49:57 PM | Durham Innovation & Technology Portal foreign direct investment programs and resources. OUTCOME This funding enables Durham Region to promote its diverse employment base and attract, retain and • 55 submissions expand direct investments from foreign markets. • 30 participants To access the Durham Innovation & Technology • 8 finalists portal go to http://ditp.ca • 1 winner In 2013, the digital technology sector was identified as an emerging sector—one that required a dedicated focus to help it grow and expand. As such, an online Township of Uxbridge Win This Space Sport Durham Instagram Contest - presence was developed to help specifically target Business Builder Workshops this sector. The portal focuses on Durham’s digital Play-Shoot-Win technology sector and acts as a foreign and domestic investment attraction tool for investors. Instagram is one of the fastest growing social media sites worldwide. In June, Sport Durham launched the The portal provides up-to-date information about Play-Shoot-Win Instagram contest to leverage five the latest investment opportunities from local major sport events being hosted in Durham Region. companies seeking partnerships, investors or venture Daily prizes were awarded and three lucky winners capital funding; existing companies; strengths in post- received one of three grand prizes. secondary training; research and development; available incentives; local support networks; and The contest resulted in tripling the Sport Durham local industry-related events. followers on Instagram and doubling the followers on Twitter. The Sport Durham brand was showcased In a world where clients and investors are no longer to more than 13,000 on social media. The contest was bound by geography, opportunities can now be Win This Space is an award-winning competition marketed using posters, an e-mail blast, social media, found in all parts of the globe, without having to designed to fill Uxbridge’s storefront vacancies. The a radio spot, and a web page on durhamtourism.ca. leave the community. Entrepreneurial start-ups are competition began in 2013 and received significant looking for funding, investors are looking for the next support from the local resident and business community. million-dollar idea, and the Durham Innovation and In partnership with the Township of Uxbridge, Uxbridge Technology portal is bringing both sides together, Business Improvement Association (BIA) and the enabling international collaboration through an Business Advisory Centre Durham (BACD), a series online community. of Business Builder Workshops were held for the 30 competition participants. BACD facilitated these The portal will also be used as part of Durham workshops, offering in-depth training and evaluation Region’s overall Foreign Investment Attraction for businesses in the start-up stage. Plan, which aims to respond to potential foreign and domestic investors and generate new leads. The winner, Second Wedge Brewing Company, The portal project was made possible by a joint- is currently in development hoping to be up and funding initiative from the Region of Durham and running in 2015. Invest Canada-Community Initiatives (ICCI), which provides financial support to communities for their
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Durham Region Annual Activity Report 2014_OptionB.indd 7 4/10/15 3:50:00 PM | Sport Tourism hosting, another 25,000 visitors, and more than $10 million in economic spending, can be added Sport tourism is widely recognized as a major growth conservatively to those totals. sector in Canada’s overall tourism industry. According to research from the Canadian Sport Tourism Alliance, sport tourism has been increasing both nationally and provincially, at a rate considerably higher than 2014 conventional tourism. When properly managed and promoted, sport tourism has the potential to create significant economic impacts through travel and direct spending, within a host community.
Durham Region is well positioned to become a major centre for sport tourism. Attracting and retaining major 5BIDS events will generate significant economic activity and raise the profile of Durham as a desirable host destination. Overall, sport tourism contributes to the economic prosperity of Durham Region by creating jobs and related economic activity. 5BIDS In June 2013, Durham Regional Council approved Sport Durham as a pilot program, aimed at boosting WON economic activity in Durham through sport tourism. Sport Durham has been able to increase economic activity, directly and indirectly through sport since its inception. This robust activity clearly demonstrates the benefits of having a regionally co-ordinated approach 10,600 to sport tourism in Durham. ESTIMATED
In 2014, Durham Region submitted and won bids on VISITORS five events – Ontario Basketball Association Girls U10 Provincial Championships 2014 and 2015, Ontario Basketball Association Boys U17 Provincial Champion- ships 2014 and 2015, and the Canadian Deaf Games $5M 2016. The estimated total number of visitors brought to the Region by these events is about 10,600 and the ESTIMATED boost to our local economy is estimated to be more ECONOMY than $5 million. BOOST When including sporting events that Sport Durham played a partnership role in acquiring, retaining and
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Durham Region Annual Activity Report 2014_OptionB.indd 8 4/10/15 3:50:04 PM Investment Attraction
The Region’s overall goal is Connecting with the Region’s existing foreign- Sources of Inquiries: owned companies to strengthen our understanding Direct vs Indirect to attract new foreign direct of the Region’s value propositions and strengths to investment to Durham Region by inform our current investment promotion activities. • Direct • Provincial/Federal • Other working with municipal, regional, • GTMA • Partnerships provincial and federal partners. | Lead Generation 1 4 24 3 This is achieved by promoting 15 In 2014, Region staff focused on going to key markets the Region’s value proposition to promoting Durham Region as a location for potential 12 businesses in key sectors in priority investors. This resulted in a significant increase in the 2013 2014 markets. To achieve this goal, in number of investment inquiries that came directly to the Region. 165 2014 the team focused on four 19 priority areas: In 2014, staff assisted with 193 investment inquires. Of these, 165 came directly through Durham Region’s promotional activities in international markets, resulting Hosting delegations from foreign government in a significant increase over previous years. The Total number of and business organizations. Greater Toronto Marketing Alliance (GTMA) referred 34 inquiries in 2012 24 potential investors. Another four inquiries came Responding to and managing inquiries from from provincial ministries, federal departments and Total number of potential investors. other partner organizations. 50 inquiries in 2013 Undertaking missions to international markets Total number of to build recognition of Durham Region in key inquiries in 2014 international markets for priority sectors. 193
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Durham Region Annual Activity Report 2014_OptionB.indd 9 4/10/15 3:50:05 PM | Hosting Missions and Delegations (planned or underway) and promoted strengths in the Of the 193 investment projects in 2014, 180 are active energy, advanced manufacturing, agri-business and and still considering their investment plans, while 13 Hosting missions or delegations enables Durham digital technology sectors. These activities – often have closed. Region to present its case for investment while carried out in partnership with regional, municipal allowing mission delegates to see first-hand what and private sector partners – helped to evaluate the Region has to offer. Many of these missions the potential for future sector-specific investment are from foreign government agencies and, while strategies that could lead to significant investment these agencies may not be investors, they transfer in Durham. knowledge and facilitate investment inquiries within their country. Others include independent investors Staff participated in 15 missions to international and looking for projects and information about the oppor- domestic markets to identify potential investors; and tunities in Durham. create local partnerships that will assist the Region in attracting new investment to Durham.
IN 2014, THESE INCLUDED: • Nine international investment missions • One domestic investment mission • Xianning City, Hubei Province (China) • Five missions with investment facilitators, such as • Chinese Consult General site selectors, commercial realtors, and legal • Chinese Investment Group and accounting professionals. These professionals are advisors to companies that are considering • Reception for Governor of Jiangsu Province (China) international expansion. • Site selectors from Atlanta China was a particular focus for the Region in 2014, with business missions in May, August and October. | Invest Durham Familiarization (FAM) Tour Each mission had a dedicated emphasis on agri-food, advanced manufacturing and digital technology, Following an earlier mission to Atlanta, Regional staff respectively. invited site selectors for a two-day familiarization program. These investment facilitators gained insight The three missions resulted in 66 business meetings into the Region’s growth and economic environment, with potential investors in Zibo, Wuxi, Shanghai and heard testimonials while visiting local businesses, Hong Kong. The business meetings have resulted in toured examples of available properties, and had a number of immediate investment prospects which opportunities to network with the participants. staff are currently working on.
The investment missions to China have provided | Promoting Durham Region Abroad leads and opportunities that are expected to pay dividends for the businesses and educational In 2014, Durham staff attended various conferences, institutions of Durham Region in years to come. tradeshows, investment meetings and seminars to Staff will continue to follow-up on the leads and market investment opportunities in Durham. Staff develop the relationships that have been made to date. also participated in economic development initiatives
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Durham Region Annual Activity Report 2014_OptionB.indd 10 4/10/15 3:50:12 PM | 2014 Investment Inquiries by Sector | 2014 Investment Missions
MISSION SHOW DETAILS LEADS PROSPECTS Advanced Manufacturing SIAL Canada An international food and beverage show that attracted approximately 28 Inquiries 14.5% of Inquiries 10 1 Montreal, PQ 14,000 visitors from over 60 countries and had approximately 700 exhibitors.
Food This event brings together corporate executives from companies with LiveXchange 25 Inquiries 13.0% of Inquiries expansion or relocation projects with economic development organizations 15 2 MyrtleBeach, SC from across North America.
Digital Technology This conference and trade show brings together the automotive industry to SAE World 21 Inquiries 10.9% of Inquiries collaborate and address current challenges of the industry. It attracted over 11 3 Detroit, MI 12,000 attendees, with the trade show having over 190 exhibitors. Automotive China Mission 18 Inquiries 9.3% of Inquiries The primary focus of the mission was on agriculture and agri-business. 26 4 Zibo, Shanghai, Wuxi
Manufacturing The leading trade show for automation and production-process Automatica 15 Inquiries 7.8% of Inquiries innovations, attracting 34,500 visitors from more than 100 countries 20 2 Munich, Germany and 725 exhibitors from 42 countries.
Construction Philadelphia Digital 12 Inquiries 6.2% of Inquiries Technology Mission The primary focus of the mission was on the digital technology sector. 11 2 Philadelphia, PA
Professional Services Shanghai Automotive The primary focus of the mission was on the automotive and advanced 16 4 Parts Suppliers 11 Inquiries 5.7% of Inquiries manufacturing sectors. Shanghai, Wuxi, China
Energy China Mission The primary focus of the mission was on the digital technology sector. 23 3 9 Inquiries 4.7% of Inquiries Beijing, Shanghai, Wuxi
All other Sectors Food Ingredients International Global trade show for the food ingredients industry attracting more than 54 Inquiries 28.0% of Inquiries 18 2 Amsterdam, The Netherlands 8,000 attendees and over 450 exhibitors.
One of the largest power generation industry trade shows in North PowerGen International TOTAL: 193 Inquiries 100% America; with more than 20,000 attendees from 98 countries and more 22 2 Orlando, FL than 1,400 exhibitors.
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Durham Region Annual Activity Report 2014_OptionB.indd 11 4/10/15 3:50:12 PM | 2014 Missions to Investment Facilitators
Five missions to international markets were undertaken to meet with investment facilitators, such as site selectors, commercial realtors and legal and accounting professionals. These professionals are advisors to companies who are considering international expansion. More than 30 meetings were held with intermediaries and ongoing contact has been maintained to ensure that Durham is part of their proposals for clients looking for global locations.
MISSION Type of Facilitator Outcomes
The program was set up with nine site selectors and Atlanta, GA Site Selectors / Intermediaries other intermediaries (i.e. lawyers, realtors) to introduce them to Durham Region.
As part of the OACA* program, this program MBS-CAR included a seminar and networking with senior Seminar Traverse City, MI industry experts to discuss developments in the automotive sector in North America.
The program was set up with five site selectors Dallas, TX Site Selectors / Intermediaries and other intermediaries (i.e. lawyers, realtors) to introduce them to the Durham Region.
Ministry of Economic Staff presented Durham Region’s value proposition Development, Employment and to SEOs from New York, San Francisco, Mexico City, Toronto, ON Innovation Senior Economic Sao Paulo, London, Paris, Munich, New Delhi, Tokyo, Officers (SEO) Beijing and Shanghai.
Economic Developers Council Staff participated in a tourism investment marketplace, Toronto, ON of Ontario Tourism Investment presenting development opportunities in Durham to Marketplace nine tourism operation developers and operators.
*OACA - Ontario Automotive Communities Alliance
10 Durham Region, Ontario Canada | Annual Activity Report 2014 Entrepreneurship
The development of a prosperous | Business Advisory Centre Durham (BACD) CLIENT INQUIRIES small business sector is a major 2012 2013 2014 factor in stimulating a dynamic Phone 895 1,722 2,180 and growing economy. Durham’s Walk In 161 201 200 communities are thriving, with a Email 157 225 343 growth in small business activity. Social Media 4 15 33 1,217 2,163 2,756 The BACD is a not-for-profit organization funded in TOTAL This demonstrates that existing resources supporting partnership by the Region of Durham and the Ministry this sector are not only significant, but also vital for of Economic Development, Trade and Employment. CLIENT CONSULT sustaining entrepreneurship. The BACD helps launch and accelerate small busin- esses by providing one-on-one consultation, and 2012 2013 2014 The 2014 Employment Survey shows there is a thriving educational seminars and workshops, to help small New Start-Up 282 336 452 entrepreneurial spirit in Durham, with 74 per cent business owners acquire the skills and knowledge to New Existing 57 63 34 of the companies surveyed employing 10 or less effectively manage and grow their businesses. BACD is Repeat Start-Up 99 99 169 employees and accounting for 17 per cent of local jobs. part of the Ontario Network of Entrepreneurs (ONE). Repeat Existing 29 43 32 TOTAL 467 541 687 Durham Region is home to many creative and prosperous entrepreneurs that are moving the region forward ECONOMIC IMPACT as the choice location for business. Durham Regional 2012 2013 2014 SEMINARS HOSTED Council, through its ongoing contribution to local 2012 2013 2014 small business support centres, has significantly New Businesses 30 109 144 invested in the growth and development of Durham’s Businesses Expanded 3 33 55 Seminars 86 80 86 small business community. New Jobs 59 191 236 Attendees 1,175 1,109 1,410
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Durham Region Annual Activity Report 2014_OptionB.indd 13 4/10/15 3:50:19 PM | Spark Centre Durham Home & Small Business Association 2014 (DHSBA)
CLIENTS HELPED 524 SINCE INCEPTION The Spark Centre (Spark) helps start and grow 2012: 288 2013: 382 innovative technology-based companies in Durham Region and Northumberland County. Spark is the The DHSBA is a not-for-profit organization that promotes place where entrepreneurs, innovators, investors, NEW excellence and growth in local home and small businesses researchers and students come together to exchange 128 CLIENTS by providing members and guests with opportunities ideas, help each other succeed, and form an innovation for education, networking, information exchange, 2012: 199 2013: 94 ecosystem that creates jobs and wealth locally. Spark fellowship and business promotion. is one of 14 not-for-profit Regional Innovation Centres (RICs) that form part of the Ontario Network of CLIENTS A Durham Region representative holds an advisory role on the board and attends monthly meetings to Entrepreneurs (ONE). Spark is funded by the Region SERVED of Durham, the Ministry of Research and Innovation 161 network with small business owners, provide guidance and MaRS. 2012: 188 2013: 149 and direction. In 2014, the DHSBA celebrated its 20th anniversary. Staff helped organize this special event, Start-ups receive assistance finding best paths to which honoured the founder Betty Penny and 20 years market and have access to the tools, people and ACTIVE HIGH of successfully supporting small business. With more connections they need to get there faster. Spark also 20 POTENTIAL CLIENTS than 140 attendees, it was a great night of networking helps existing companies develop relationships and 2012: 6 2013: 14 with community partners, and a presentation on “How create strategies that can drive faster growth. to Take Your Community Event to the Next Level.”
ADVISORY 2,103 HOURS | Ignite 2012: 957 2013: 1,612 In its second year, Spark’s Ignite competition saw an incredible amount of engagement in the local STUDENT entrepreneur community. In 2014, the competition 37 PLACEMENTS focused on innovative technology or invention-based 2012: 0 2013: 32 ventures and the centre accepted over 75 applications - nearly double the number in that category last year.
JOBS Successful applicants attended local pitch schools and 29 CREATED pitch competitions across Whitby, Oshawa and Ajax. 2012: N/A 2013: 16 From that, 26 start-ups were then chosen by local
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Durham Region Annual Activity Report 2014_OptionB.indd 14 4/10/15 3:50:20 PM panels of judges to move on to the next round - the National ProStaff (NPS), the Young Entrepreneur Do It In Durham: Global Entrepreneurship Central Pitch Competition. The Ignite Power Panel winner, is a social commerce platform which connects deliberated and selected their top five finalists – three consumers with brand experts. Over the past three Week (November) General Entrepreneurs, two Young Entrepreneurs and years, NPS has grown to become the premier fishing Do It In Durham 2014 was a series of more than a Student Entrepreneur, Turnkey, which won $5,000 website and app for anglers all across Canada. Brands 43 events, in support of Global Entrepreneurship on the spot. are able to manage, recruit, and highlight all of their brand ambassadors in one place, while consumers Week, designed to celebrate, inspire and educate the local business community. In partnership with the The final five went through Ignite Boot Camp, where gain a great resource to make smarter buying townships of Brock, Scugog and Uxbridge; their local their investment presentations were refined and decisions. For more information on NPS, visit business organization, and the Business Advisory ready to present to the Power Panel in 20-minute www.nationalprostaff.com. Centre Durham (BACD), five business development sessions each. It was then that the top two Ignite workshops were held in these communities. winners were selected. The announcement of their success came later at the Durham Art of Transition Creative Awards (DATCA).
National ProStaff and Tiko 3D were awarded a DATCA and $25,000 each to go towards their start-up businesses. 43 EVENTS Tiko 3D is a cutting-edge start-up that aims to bring new, affordable 3D printers to everyone. They are a passionate team of innovators who develop new technologies that make 3D printers more accessible and more capable. Together, they hope to bring this 43 amazing technology into the hands of students and entrepreneurs, empowering them to develop the PARTNERS products and technologies of tomorrow. 5 DAYS
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Durham Region Annual Activity Report 2014_OptionB.indd 15 4/10/15 3:50:30 PM MARKETING & PROMOTION
Durham is a dynamic and economic health of the Region, and the factors, which influence the economy’s development. innovative community with • Sector Brochures – dedicated focus on key sector everything needed to invest and strengths. grow a thriving business, while • Lure Brochure – general overview of Durham Region. offering a mix of urban and rural • Economic Indicator - high-level document, outlining lifestyle that is second to none. To statistics and demographics extracted from the Community Profile. reflect all these qualities, Economic • Website - re-designed and re-positioned – most Development and Tourism Division important tool for site selectors and other investment officially launched a new branding stakeholders. The structure of the new logo is a “D” • Video - highlights Durham’s ideal location; and associated marketing collateral shape used to create consistency with transportation infrastructure; post-secondary in June 2014, giving Durham a institutions; labour force; major infrastructure the Durham Region corporate logo. The investment; and its four key economic sectors. blue/green combination represents the major advantage in promoting unique urban waterfront/rural mix, while the region in an increasingly • Feature Sheets - sell sheets promoting both the bright colours are used to represent a investment projects and employment lands dynamic, innovative and energetic region. competitive market. throughout Durham. The centre arrow represents a compass • Pop-up Banners – used for promoting Durham both The refreshed marketing collateral pieces are being needle, guiding investors to the economic locally and abroad. used to promote Durham Region, including translated opportunities found in Durham. versions in Mandarin and German: • Social Media – in accordance with corporate policy, capitalize on Facebook and Twitter as • Community Profile - general overview of the communication tools for promoting economic development in Durham Region.
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Durham Region Annual Activity Report 2014_OptionB.indd 16 4/10/15 3:50:32 PM Several promotional and marketing activities were The book highlights the best of Durham’s assets developed and undertaken to contribute to the including rural and urban living, industry, agriculture, Region’s goals and objectives for promoting and arts, technology, history and invention. It provides marketing Durham. a snapshot of the geographical makeup of Durham Region, its history and a narrative about the Region GOALS & OBJECTIVES INCLUDE: and its eight area municipalities.
• Generating awareness of investing in Durham The book provides information about Durham’s Region in global markets. diverse economy, including prominent post- • Generating prospects and leads for investment secondary institutions; as well as efforts being made attraction. to support the agriculture sector through programs that encourage the emergence of culinary and agri- • Attracting new investment to Durham. tourism. Also outlined are Durham’s exceptional • Communicating and demonstrating the Region’s quality of life, (exploring the many recreational efforts in economic development to local audiences. offerings and tourist attractions and rich culture) and many talented people who reside here. Outlined below are some of the mediums that are being used by Economic Development and Tourism staff to promote and market Durham: • Experience Durham Coffee Table Book. • Economic Development Video. • Durham Day at Queen’s Park event. • Trade and Commerce Magazine. • Economic Developers Council of Ontario (EDCO) Investor Guide. • Relocation Guide. The book is an overview of the Region over the last • Canadian Business Journal. 40 years, including what the future holds for Durham. • Business Expansion Journal. The book was launched at the 40th anniversary celebration of the Region and was available for sale with proceeds going to the United Way. | Coffee Table Book
The Economic Development & Tourism Division created a coffee table book to use as a promotional item for international business missions, investment attraction initiatives, gifts for visiting dignitaries and other activities as they arise.
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Durham Region Annual Activity Report 2014_OptionB.indd 17 4/10/15 3:50:35 PM | Business Directory developed such as a new presentation template, post- card brochure, promotional items and a marketing ad In December, a redesigned online business directory template that can be used for various event programs. was launched, comprised of data collected during the annual Business Count project. Updates will occur annually through this process, to ensure the business information is up-to-date and reliable.
The information contained in the business directory is an inventory of local businesses by industry, who have given consent to be published. The intent is to continue to increase the number of companies as they recognize the benefit of being included.
Additional features include: the ability to search by municipality, sector or North American Industry Classification System (NAICS), as well as by name or key words.
| Tourism Publications
Effective marketing and promotion are key to increasing tourism activity and attracting visitors to the area. To stimulate interest and encourage visitors, staff continuously work to create a positive brand and image, as well as explore new opportunities and niche markets.
In addition to leveraging a new logo and branding for Sport Durham, various marketing collateral has been
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Durham Region Annual Activity Report 2014_OptionB.indd 18 4/10/15 3:50:49 PM Strategies and Studies
Technology Portal (http://ditp.ca) which highlights Vibrant North Durham Plan 2013-2018: a five-year The Economic Development and the region’s existing companies, strengths in post- plan to implement economic development thinking, Tourism Division actively supports secondary training and research, and available processes and projects in north Durham (Brock, a variety of initiatives and activities incentives. It is also used to respond to potential Scugog and Uxbridge). foreign and domestic investors as well as to generate aimed at attracting foreign direct new leads. Federally Inspected Abattoir Feasibility Study: investment, enhancing the ongoing feasibility study to determine the viability of a viability of agriculture and rural federally inspected abattoir in Durham. | Culinary Tourism Strategy areas, promoting Durham as a Cold Storage Facility Study: feasibility study and tourist destination, and strengthening Durham Tourism and Central Counties Tourism business case completed to better understand the commissioned the Ontario Culinary Tourism regional food processing industry’s requirements the broader economy of the region. Association to develop a Regional Agri-Culinary for cold storage, including opportunities to support Tourism Strategy and Action Plan, to advance agri- local business growth and the ability to attract a cold | Digital Technology Value Proposition culinary tourism in Durham Region. Recommended storage provider to the region. activities are scheduled to commence in 2015/2016. Digital technology was identified as an emerging Investment Attraction Strategy: a plan designed to sector in Durham Region. In 2013, staff undertook make Durham Region the choice for new investment The Division is actively supporting and implementing preliminary research of the sector and in 2014, by marketing its assets on an international scale. a number of existing studies including: worked with a consultant to define Durham’s value proposition in this sector. Sports Tourism Strategy: a plan supporting and Durham Region Agricultural Strategy: a vision and facilitating economic activity driven by sport tourism guiding principles that identify key actions supporting activities in Durham Region. An important recommendation from this research the growth and viability of the agriculture, and was the need to develop an online presence, agri-food industry in Durham. targeted specifically at this sector. This lead to the development of the Durham Innovation & Ajax, Brock, Clarington, Oshawa, Pickering, Scugog, Uxbridge, Whitby 17
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industry speaker series with industry experts and a strategies; and armed local tourism businesses with A number of sessions were hosted networking session for local businesses, presented practical advice to help further their success. throughout the year to add value by Durham Tourism and Central Counties Tourism. for Durham’s business leaders and The summit showcased Durham Region’s prosperous | Building Business Forum provide hands-on tools that enable tourism sector, made up of many attractions and local companies to grow and businesses. Collaboration in marketing amongst these In partnership with the townships of Brock, Scugog establishments is what allows Durham to offer amazing and Uxbridge, the Economic Development and prosper, while strengthening the experiences to both visitors and residents alike. Tourism Division hosted the third annual North community. Durham Building Business Forum, an event that The presenters updated more than 300 participants inspires business growth and stimulates economic on industry initiatives and programs; encouraged These included training opportunities, information success within Durham Region. collaborations as part of individual business sessions and sector specific events. Staff also support numerous events across all local communities. Members of Durham’s business community attended the forum to share success stories, network and learn about entrepreneurship. There were 30 We | Durham Tourism Partnership Summit CARE for business organizations (business resource organizations that exist to help create, attract and The future direction of Durham Region’s thriving expand businesses) and speakers who inspired the tourism industry was showcased amongst local sector audience with their stories about how to build a stakeholders, at the third annual Durham Tourism prosperous business, and establish connections Partnership Summit in March. in north Durham. These individuals included representatives from Fishers Independent (Brock), To continue the growth and development of Durham Old Flame Brewing Co. (Scugog), Kleurvision Inc. Region’s economy, the summit featured a tourism (Scugog) and Taking Root Creative (Uxbridge).
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Durham Region Annual Activity Report 2014_OptionB.indd 20 4/10/15 3:51:02 PM Now in its third year, the North Durham Building Durham Art of Transition Creative | Branding Launch Business Forum continues to engage individuals, Awards (DATCA) creating a more integrated and innovative The new economic development branding was community. Collaboration amongst the talented In partnership with Spark Centre, the 2014 DATCAs officially launched in June. Numerous community labour pool in north Durham is key to building a were handed out during a ceremony at Heydenshore stakeholders, staff and businesses, attended an event strong economy and expanding upon opportunities Pavilion in Whitby. Established in 2011, the awards that included a short presentation and an opportunity for entrepreneurship. recognize individuals and groups that strengthen to get a first-hand look at the unveiled marketing Durham Region’s cultural community by celebrating collateral and branding. The new look has been well The North Durham Building Business Forum was and promoting creativity, innovation and collaboration. received in the investment community and locally. created by the Economic Development Advisory In fact, the rebranded sector brochures received first- Committees of the townships of Brock, Scugog and Out of 38 nominees, 11 award winners were presented place honours during the 2014 Economic Developers Uxbridge. These committees work with township with specially designed sculptures created by local Association of Canada (EDAC) Marketing Canada and Regional staff on economic development artist Edward Falkenberg. Awards. The award was received in the Publications activities for north Durham. Series category, which was chosen from 150 Canada- THE 2014 WINNERS INCLUDED wide submissions. • Theatre 3x60 (Theatre) Attendees in 2012 100 • Yolanda Beasley (Media Arts) • Heritage House Catering (Culinary and Artisanal) • Greg Keelor (Music) Attendees in 2013 • Conrad Boyce (Literary) 100 • The Table (Philanthropy) • Henry Kortekaas & Associates Inc. (Visual Arts) Attendees in 2014 • How to in 10, Durham Region Public Libraries 150 (Festivals and Events) • META4 Contemporary Craft Gallery (Cultural Champion in Business) • Kent Farndale (Lifetime Achievement) • Wayne Conrad, Omachron Science Inc. (Lifetime Innovator)
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Durham Region Annual Activity Report 2014_OptionB.indd 21 4/10/15 3:51:17 PM SESSIONS & WORKSHOPS
| Sport Durham Convergence | Nuclear Roundtable Discussions The event was organized by volunteers and included hands-on demonstrations by local farmers and live In October, Durham Tourism conducted a one-day Established in November 2012, the quarterly Nuclear animal exhibits. The students and their teachers Sport Durham Convergence session. The event was Supply Chain Committee’s roundtable discussions rotated through eight different farm-themed stations designed to inform, inspire and grow partnerships bring together industry, education, government, including: dairy, pigs, beef, chickens, land stewardship, with local sector stakeholders. The goal of the event training and community organizations to investigate greenhouse production, apple cider and field crops. was to build capacity at the local level and help and develop nuclear-related business and job communities become more actively involved in opportunities. Participants include representatives 1300 900 sport tourism. from local school boards and post-secondary 2012 Students Attendees institutions, skilled-trades unions, nuclear industry The event featured keynote speaker Marnie McBean, partners and various levels of government. Staff three-time Olympic Champion. continue to be the lead and an active member of the Committee. The focus of this working group is 1400 1100 Other speakers included: to facilitate opportunities with the local business 2013 Students Attendees • Kerri King, Manager of Tourism from the Region of community to expand business opportunities with Durham, who spoke about Sport Durham. the nuclear sector. • Tracey Vaughan, from Town of Ajax, who spoke 1200 1000 about the 2015 Pan Am/Parapan Am Games. Durham Farm Connections Grade 3 2014 Students Attendees • Don Terry and Tourism staff who hosted an interactive discussion on “How to Advance Sport and High School Program Tourism in Durham Region.” This event provides students and residents with an The High School Program moves around to different opportunity to learn about local agriculture. In 2014, schools throughout the region each year. In 2014, approximately 1,400 Grade 3 students from across this program was held at Sinclair Secondary with 350 Durham Region attended this three-day program. students attending.
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Durham Region Annual Activity Report 2014_OptionB.indd 22 4/10/15 3:51:19 PM The Economic Development and Tourism Division THESE INCLUDED: provides ongoing in-kind support to this initiative, as it aligns with the Division’s education and awareness • Annual Oshawa Autofest building objectives. These events provide a forum to Cannington Dog Sled Races educate members of the community about the value • of agriculture in their everyday lives, in addition to its • Durham College Art Battle importance in Durham Region’s economy. • Lake Ontario Secondary School Athletics (LOSSA) Boys’ Baseball East Regionals • OFSSA Boys Rugby A/AA and AAA/AAAA Golden Horseshoe Food and Farming Championships Alliance Streamlining Workshop • Ontario Lacrosse Festival • Paddle of the Businesses In September, approximately 70 municipal staff • Oshawa Space Invaders from across the Golden Horseshoe area attended a workshop in Port Perry to raise awareness of • Spartan Race processes in planning and permitting that impact • Terroir Symposium agriculture business and growth, and to find ways • Under 10 (U10) Girls Basketball Ontario Cup to improve these processes. Championships • Under 17 (U17) Boys Basketball Ontario Cup Championships | Culture Days • United Way Grand Fondo • Uxbridge Run for the Diamond Half Marathon Culture Days is a Canada-wide annual program designed to raise the awareness, accessibility, participation and engagement of Canadians in the arts and the cultural life of their communities. Durham Region has been identified as a leader in the industry due to its success engaging the creative community. In June, staff hosted a Culture Days Information Session at Regional Headquarters in Whitby. The manager of tourism was also invited to share best-practises with the arts community, at a national summit in Banff in 2014.
Durham Tourism also promoted and marketed various community-based events in partnership with local, regional, provincial and federal tourism organizations.
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Durham Region Annual Activity Report 2014_OptionB.indd 23 4/10/15 3:51:26 PM OUTREACH
| Durham Day at Queen’s Park | EDAC on the Hill a desire for more frequent communication between EDAC and the federal government. The Economic Development and Tourism Division As a member of the Economic Developers Association organized a delegation of 34 businesses, key of Canada’s (EDAC) Board of Directors, the manager The outreach program, held in early April, included stakeholders and municipal economic development of strategic initiatives participated in the inaugural 13 EDAC delegates, who attended 32 meetings with representatives to Queen’s Park in March. This EDAC on the Hill initiative, designed to strengthen Ministers, Members of Parliament, senior department event highlighted Durham Region and its assets the economic development profession through an officials and political staff. A Memorandum of Under- for the Ontario Members of Provincial Parliament, organized advocacy of the federal government. Major standing (MOU) signing event between EDAC and the and provided an opportunity to place Durham in points of discussion included the role economic Council for the Advancement of Native Development front of Ontario’s decision-makers, strengthening developers could play in getting federal program Officers (CANDO) was also held at that time. relationships with community partners. information to those at a community level, as well as
Ministry of Economic Development, Employment and Innovation Presentations
Economic development staff attended an event organized by the Economic Developers Council of Ontario (EDCO) to present its value proposition to provincial in-market senior economic officers (SEOs) from New York, San Francisco, Mexico City, Sao Paulo, London, Paris, Munich, New Delhi, Tokyo, Beijing and Shanghai.
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Durham Region Annual Activity Report 2014_OptionB.indd 24 4/10/15 3:51:32 PM | Networking and Relationship Building
Economic development staff participate in various professional development and networking initiatives that put Durham Region at the forefront of economic development activity among our peers at the provincial, national and international level. These venues provide opportunities to learn new trends and strategies in economic development, observe lessons learned and best practices from other professionals, which can be adapted to the Region’s projects and initiatives.
• Economic Developers Association of Canada (EDAC) • Economic Development Council of Ontario (EDCO) • International Economic Development Council (IEDC)
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Partnerships and collaborations are Automotive Centre of Excellence (ACE), Ontario Durham Economic Development Clean Tech Alliance (OCTA), and Ontario Automotive an essential part of any successful Communities Alliance (OACA), amongst others. Partnership (DEDP) economic development activity. The Region’s staff frequently • Supporting local workforce development initiatives like the Labour Shed Analysis and educator tours with work with and support various Durham Workforce Authority (DWA), Durham College, community groups, through University of Ontario Institute of Technology (UOIT), partnerships that support Trent University, etc. The DEDP is a partnership and a collaborative economic development initiatives, working group made up of economic development • Establishing partners for specific events and representatives from each of Durham Region’s eight research and data collection, as sessions aimed at strengthening key sectors with area municipalities and Regional staff, executing well as provide communities and partners, such as the Durham Strategic Energy strategic work plans that support economic growth Alliance (DSEA), Business Improvement Areas (BIAs) and prosperity in the Region of Durham. The DEDP’s businesses access to programs, in north Durham, boards of trade and chambers of economic development top priorities include: data and information. commerce, as well as a number of agriculture related groups and organizations. • Investment attraction. • Business retention and expansion. These range from attending and promoting Durham at conferences and collaborating on special projects • Entrepreneurship. and initiatives. These include, but are not limited to: • New initiatives/policy.
• Promoting Durham internationally by collaborating The DEDP encourages collaboration between with the Durham Economic Development Partnership the municipalities and the Region on issues of (DEDP), Greater Toronto Marketing Alliance (GTMA), mutual interest, such as investment attraction and
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Durham Region Annual Activity Report 2014_OptionB.indd 26 4/10/15 3:51:47 PM development, as well as local business retention Society of Automotive Engineers and expansion. Members often participate in joint investment missions and shows, including the Power- Conference (SAE) with Automotive Gen International in Orlando (energy), Canadian Centre of Excellence (ACE) Nuclear Association Annual Conference in Ottawa (energy) and Industrial Asset Management Council The SAE 2014 World Congress assembles the best talent (IAMC) in Quebec City. In addition, the DEDP have in the automotive industry; experts, management undertaken presentations to real estate and site teams, engineers, and executives alike gather to selector professionals and organized familiarization collaborate and address current challenges, seek new tours of Durham Region. windows for discovery and exploration, and promote the multitude of opportunities fundamental for a successful future. Durham Region collaborated with Ontario Centres of Excellence (OCE) the Automotive Centre of Excellence (ACE) to have Discovery a joint booth at the show. The booth was used to showcase ACE’s ability to support and test technology advancements in the automotive industry, as well as OCE Discovery brings together over 2,600 of the regional strength in the automotive sector. best and brightest minds in industry, academia, the investment community and government to showcase leading-edge technologies, best practi- ces and research in Ontario. Held in May in Toronto, Regional staff partnered with Spark Centre and other local partners to promote Regional assets and connect with others in the industry by creating the Spark Zone.
The Zone was full of activity, showcasing eight high potential start-ups, ranging from wearable gaming technology, to energy storage solutions. Attendees from around Ontario came by to see Zambah, They Innovate, Kela Medical, Kids Health Record, IFTech, Helping Boys Learn, EV Fern, Squabble Studios and MobileXCo. While the two-day event was action packed, some significant highlights included the revealing of IFTech’s Legion One Exoskeleton which was supported by OCE President and CEO, Dr. Tom Corr, and the beta launch of Zambah’s exciting new indie music mobile app.
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In 2014, Durham Region received The EDCO Marketing Awards are open to all those Sport Durham received an honourable mention award undertaking municipal economic development or for outstanding promotion of the sport tourism branding recognition for outstanding tourism activities within the province of Ontario. campaign–Sport Durham. marketing and community partnership efforts in Ontario | Marketing and Promotion and Canada. The top honours awards were received from the The Durham Region Sector Brochures series received first place out of 150 Canada-wide submissions. Economic Developers Association The brochures were created for each of the four key of Canada’s (EDAC) Marketing sectors in Durham Region—advanced manufacturing, Canada Awards and the Economic smart energy, digital technology and agri-business— and provided specific information to reinforce Developers Council of Ontario’s Durham’s strengths and opportunities as they relate (EDCO) Marketing Awards. to each sector. Each brochure highlighted relevant industry information including: statistics, labour The Economic Developers Association of Canada (EDAC) supply and relevant educational programming, is a national organization of development professionals. proximity to markets and key companies. The Its annual marketing awards competition is open to electronic brochures are available in an accessible organizations that promote Canadian provinces, format online, and were translated into Mandarin to territories, regions, cities and towns. support one of Durham’s target markets in China. The brochures were created as part of the Division’s The Economic Development Council of Ontario new branding to promote Durham Region as a prime (EDCO) is an independent, non-profit association location for new business. of persons engaged in economic development.
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Durham Region Annual Activity Report 2014_OptionB.indd 28 4/10/15 3:51:59 PM Congratulations! | Win This Space
Win This Space received the prestigious EDAC / RBC Royal Bank Economic Development Achievement of the Year Award, which was received on behalf of the Uxbridge BIA, Township of Uxbridge, Business Advisory Centre Durham and the Region of Durham.
Each year, EDAC, in partnership with RBC Royal Bank, presents this award to one community-driven economic development project that has demonstrated innovation, creativity and proven results. Win This Space was a unique competition that encouraged entrepreneurs to submit their business ideas for the opportunity to win the first year’s lease of a commercial storefront in downtown Uxbridge. The prize also included a range of support in the form of printing, advertising and business coaching.
Win This Space also received an award from EDCO in the Physical Infrastructure and Redevelopment Initiatives category, which category recognizes creative forms of improving a community’s competitiveness. The award is presented to organizations that have developed leading edge and innovative marketing programs, or designed and implemented new initiatives or best practices to foster economic growth.
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The Division’s priority is to lead, • Chambers of Commerce – Beaverton, • Greater Toronto Marketing Alliance (GTMA) facilitate and advance Durham Uxbridge, Scugog • Greenbelt Cycling Committee • Clarington Agricultural Advisory Committee • Greater Toronto Area Agricultural Action Committee Region’s efforts for continued • Culinary Tourism Steering Committee (GTAA) economic growth, job creation • Culture Days Task Force and Advisory Committee • Local Diversity and Immigration Partnership Council and revitalization. Staff work with • Durham Agricultural Advisory Committee (DAAC) (LDIPC) • Durham College Agricultural Program Advisory • Ontario Automotive Communities Alliance (OACA) local and international agencies Committee • Ontario Clean Tech Alliance (OCTA) and industries promoting Durham’s • Durham Farm Connections • Ontario By Bike Cycle Tourism Planning Committee assets and strengths, as well as • Durham Farm Fresh (DFF) • Pan Am Parapan Am Organizing / Host Committees • Durham Home and Small Business Association • Regional Pan/Parapan Am Partner Committee sit on a number of boards and (DHSBA) • Scugog Economic Development Advisory Committee committees. • Durham Immigration Portal • Spark Centre Board of Directors • Durham Strategic Energy Alliance (DSEA) • Sport Durham Advisory Committee • Durham Tourism Leadership Team • Sport Management Program Advisory Committee at • Ajax- Pickering Board of Trade’s (APBOT) Durham Trails Committee Durham College Government Relations Committee • • Durham Workforce Authority (DWA) • TO2015 Municipal Forum • Beaverton 180 Downtown Revitalization Committee • Economic Developers Council of Ontario (EDCO) • Uxbridge Economic Development Advisory Committee • Brock Economic Development Advisory Committee Awards Committee • Waterfront Trail Regional Partners Group • Business Advisory Centre Durham (BACD) Economic Developers Council of Ontario (EDCO) Board of Directors • Board of Directors • Business Improvement Associations (BIAs) Economic Development Advisory Committees – Port Perry, Uxbridge • • Economic Developers Association of Canada (EDAC) • Central Counties Tourism Board of Directors • Golden Horseshoe Food and Farming Alliance Working Group
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Durham Region Annual Activity Report 2014_OptionB.indd 30 4/10/15 3:52:05 PM Durham Region, Ontario, Canada 605 Rossland Rd. E., Whitby, ON L1N 6A3 1-800-706-9857 www.investdurham.ca
Every effort has been made to ensure the accuracy of the information in this publication at the time of writing (2014); however, the programs referred to and the data cited are subject to change. All figures are in Canadian dollars unless otherwise noted.
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