Omni-Channel Strategy in the Russian Consumer Electronic Retail

Investor and Analyst Presentation, October 2013. Content and liability disclaimer

The information contained in this presentation or enclosed herewith is provided and intended for informational purposes only and should not be relied on for any investment decisions. The information provided in the presentation includes assumptions and financial information on M.Video operations and expectations which are "indicative". Specifically, some of the 2008-2012 information presented is taken from the M.Video Group management information system and as such may be unaudited and may include accruals and estimates. Except for numbers which can be traced to the audited Consolidated Financial statements for the year ended December 31, 2007, for the year ended December 31, 2008, for the year ended December 31, 2009, for the year ended December 31, 2010, for the year ended December 31, 2011 and for the year ended December 31, 2012 the numbers may not have been subjected to any audit testing nor have the IFRS policies necessarily been applied to these numbers/calculations. All M.Video Group companies information provided in this presentation is provided on an "as is" basis. M.Video believes and has done everything within its power to ensure the information is not misleading, nevertheless M.Video does not take any responsibility for the accuracy or completeness of the information. Likewise, for the forward looking information provided, these are based upon the M.Video Group management high level, longer term views and not on detailed budgeting or forecasting principles. The addressees of the presentation should not take these numbers as the true and accurate numbers and as such not disseminate, or refer to these numbers for any purpose other than for the purpose they were given, namely for informational purpose. A person who uses the information contained in this presentation does so at his/her own risk.

Investor & Analyst Presentation 2 178 0 9m & Q3 2013 trading update summary 0 240 20 30 .9m 2013 sales amounted to 121 billion RUB (102.2 billion RUB without VAT), demonstrating a 247 12.2% increase vs. 9m 2012, LfL sales increased 2.2%. 129 135 .Q3 2013 sales increased 10.4% to 42.4 billion RUB (with VAT), LfL sales increased 1.7%. 253 . 211 9m 2013 Internet sales grew by 52.7% to 4.4 billion RUB (with VAT) 215 .23 new stores (20 net) added in 9m 2013; network reached 316 stores and 756,000 sq.m total 192 192 space. Plan to open 40+ stores in FY 2013. 192 9m 2013 # of stores and total space dynamics 9m 2013 and Q3 2013 sales dynamics (with VAT) (1) 128 128 Growth: 12.2% RUB billion 128 Space growth: 9% 756 694 77 120.7 Growth: 10.4% 77 107.6 77 282 315 0 38.5 42.4 0 0 9m 2012 9m 2013 9m 2012 9m 2013 Q3 2012 Q3 2013 Number of stores, eop Total space, '000 sq m, eop (1) Incl. Internet sales. Source: Company data Source: Company data

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178 0 9m & Q3 2013: Omni Channel Model Development 0 240 20 30 Store count as of September 30, 2013 .Total: 316 stores, 140 cities of . 247 Kazan; 5 Krasnodar; 6 129 Rostov; 6 Volgograd; 6 .23 new stores (20 net), 33,000 sq. m (net) added in 9m 2013

135 N. Novgorod; 7 Yekaterinburg; 6 Sochi; 5 .Online operations expanded to 37 cities 253 St. Petersburg; 15 Novosibirsk; 5 211 Moscow; 51 215 Chelyabinsk; 5 Kaliningrad (1) Arkhangelsk (1) 192 St. Petersburg (15) Other; 199 Pskov (1) Cherepovets (2) Ukhta (1) 192 Yaroslavl (3) Source: Company data Kaluga (1) Tver (1) Vologda (3) Moscow (51) Ivanovo (1) Syktyvkar (1) Novy Urengoy (1) 192 Bryansk (1) Vladimir Kostroma Orel (1) Cheboksary (2) (1) (1) Lyantor (1) N.Novgorod (7) (1) Kursk (2) Ryazan (2) Khanty-Mansiysk (1) Noyabrsk (1) Izhevsk (2) 128 St. Oskol (3) Nab. Chelny (1) (1) Yakutsk (2) Tambov (1) Yoshkar-Ola (1) (3) Affluent customer base Lipetsk (2) Kazan (5) Perm (4) (3) Voronezh (3) Neftekamsk (1) 128 Tolyatti (2) Yekaterinburg (6) Tobolsk (1) Penza (1) Saratov (2) Berezniki (1) Belgorod (1) Rostov (6) Almetyevsk Tyumen (3) Seversk (1) 128 Taganrog (1) (1) Krasnoyarsk (2) Krasnodar (6) Chelyabinsk (5) Tomsk (1) Armavir (1) M Bratsk (1) Ulyanovsk (3) Samara (4)Ufa (2) Omsk (4) Novorossisk (2) Volgograd (6) Kurgan (1) Angarsk (1) Volgodonsk (1) Magnitogorsk (1) Kemerovo (2) . Top managers, highly qualified Stavropol (2) Irkutsk (3) 77 A Sochi (5) Orenburg (3) Mezhdurechensk (1) Adygeya (1) Volzhskiy (1) N.Tagil (1) Ulan-Ude (2) Novotroitsk (1) Novosibirsk (5) B specialists, entrepreneurs Tuapse (1) Astrakhan (1) 77 Maykop (1)Nalchik (2) Kislovodsk (1) Orsk (1) Barnaul (2) Novokuznetsk (1) . Middle managers, middle-sized Vladikavkaz (2) Makhachkala (2) 77 Pyatigorsk (1) Derbent (1) business entrepreneurs Essentuki (1) Anapa (1) 0 C M.Video stores M.Video online . Highly qualified specialists, 0 small business owners, low- 0 middle managers . D 288 stores (91%) leased, 28 stores (9%) owned. . Low qualified specialists, E technicians . Auxiliary workers .275 stores are in shopping malls, 41 stores are standalone.

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178 0 9m 2012 – 9m 2013 YTD sales/LfL dynamics 0 240 20 30 247 129 135 23% 253 211 20% 215 192 192 13.5% 13% 192 12% 12.2% 128 128 9.3% 128 77 77 77 2% 2.5% 2.2% 0 0 0 9m 2012 12m 2012 3m 2013 6m 2013 9m 2013

Sales Like-for-like Sales Source: Company data

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178 0 Q3 2012 – Q3 2013 quarterly (eop) sales/LfL dynamics 0 240 20 30 247 129 135 19% 253 211 215 14.7% 192 192 12% 12% 192 10.4%

128 8% 128 128 77 77 2.8% 77 2.2% 1.7% 1% 0 0 0 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013

Sales Like-for-like Sales Source: Company data

All information presented on this slide is subject to the disclaimer note on page 2 6

178 0 9m 2013 – 9m 2012 LfL dynamics, % 0 240 20

30 Number of Average transaction amount Sales 247 transactions 129 135 6.1% 7.0% 0.5% 4.1% 4.6% 0.8% -1.0%4.0% 3.0% 4.1%-0.6% 1.8% 2.2%-1.7% -0.2% 2.7% 0.6% 253

STORES -2.7% -2.3% -2.5% -2.1% 211 -4.5% -4.4% -3.9% 215 Moscow St. Petersburg Center Volga area South Ural Siberia Total average 192 192 192 60.1%

Number of Average transaction amount Sales 52.6%

128 transactions 128 23.0% 24.8% 128 1.5%

77 -4.7% INTERNET 77 Moscow St. Petersburg Center Volga area South Ural Siberia Total average * 77 * Internet total average includes sales from regional operations in 9m 2013 0 0 Number of Average transaction amount Sales 0 11.6% 9.0% transactions 6.9% 5.4% 4.9% 4.1%3.1% 3.4% 3.7% 1.4% 2.3% 2.3% 2.2%

0.9% 0.4% 0.2% O M N I N O M -1.0% -1.8% -2.0% -1.8% -1.4% -3.9% -4.0% -2.9% Moscow St. Petersburg Center Volga area South Ural Siberia Total average Source: Company data 7 178 0 9m 2013 LfL performance analysis 0 240 20 30 9m 2013 – 9m 2012 LfL revenue breakdown, % 9m 2013 – 9m 2012 LfL revenue per store (RUB mln, with VAT) 247 129 4,284 135 9m 2012 9m 2013 9m 2012 9m 2013 253 2,808 24.4% 24.8% 211 16.3% 18% 17.1% 13.2% 15.6% 11% 215 10.4%10.4% 12.9% 10.7% 3.6% 3.9% 4.6% 516 540 413 406 442 434 413 3.1% 299333 305315 325 327 324325 401 192 192 Moscow St. Center Volga area South Ural Siberia Internet Total 192 Moscow St. Center Volga area South Ural Siberia Internet Petersburg average Petersburg 128 128 9m 2013 – 9m 2012 LfL indicators comparison (RUB, with VAT) 128 77 Stores Internet

77 88,175m 88,667m 4,284m 77 0 2,808m 0 0 294k 17.4m 17m 184k 15.3k 14.6k 5.2k Note: LfL data is based upon a comparison of 5k stores open at January 1, 2011 and not closed for more than two weeks or permanently, or expanded or downsized by >20% of total space Source: Company data 9m 2012 9m 2013 9m 2012 9m 2013 Number of Transactions Average Transaction Amount Sales

All information presented on this slide is 8 subject to the disclaimer note on page 2

178 0 Q3 2013 – Q3 2012 LfL dynamics, % 0 240 20 30 Number of Average transaction amount Sales

247 transactions

129 18.7% 135 7.7% 10.8% 6.2% 7.1% 4.9% 5.3% 1.4% 0.4% 0.4% 0.0% 0.4% -1.1%1.3% 0.2% 1.4%-0.7%0.7%

253 STORES 211 -2.7% -3.1% -5.6% -4.2%-4.3% -8.2% 215 Moscow St. Petersburg Center Volga area South Ural Siberia Total average 192 192 192

Number of Average transaction amount Sales 128 transactions 128 95.6% 84.9% 128 45.1% 34.7% 7.4%-2.2%5.0%5.0% 77

INTERNET -2.2% 77 -5.5% -7.2% * 77 Moscow St. Petersburg Center Volga area South Ural Siberia Total average * Internet total average includes sales from regional operations in Q2 2012 0 25.1% 0 Number of Average transaction amount Sales 0 transactions 12.8% 11.0% 7.4% 6.3% 5.1% 5.6% 2.4%2.2% 1.1% 0.5% 0.8% 0.5%1.3% -0.2% 1.9%-0.2%1.7%

O M N I N O M -2.2% -2.6% -4.7% -3.7% -3.8% -7.3% Moscow St. Petersburg Center Volga area South Ural Siberia Total average

Source: Company data9 178 0 Q3 2013 LfL performance analysis 0 240 Q3 2013 – Q3 2012 LfL revenue breakdown, % Q3 2013 – Q3 2012 LfL revenue per store (RUB mln, with VAT) 20 30

247 1,333 129 3Q 2012 3Q 2013 990 135 24.7% 3Q 2012 3Q 2013 23.5% 16.8% 253 13.3% 15.6% 18%16.4% 10.5% 10.8% 13% 11.2% 11% 4.2% 4.1% 188 211 3.5% 3.1% 174 100 126 108 114 114 116 148 141 115 117 156 145 140 144 215 Moscow St. Center Volga area South Ural Siberia Internet Total 192 Petersburg average 192 Moscow St. Center Volga area South Ural Siberia Internet 192 Petersburg 128 128 Q3 2013 – Q3 2012 LfL indicators comparison (RUB, with VAT) 128 77 StoresStores Internet Internet 1,333m 77 30,805m 31,011m

77 990m 0 15.7k 0 14.6k 91k 0 5.8m 63k 5.7m 5.4k 5.4k Note: LfL data is based upon a comparison of stores open at January 1, 2011 and not closed for more than two weeks or permanently, or expanded or downsized by >20% of total Source: Company data Q3 2012 Q3 2013 Q3 2012 Q3 2013 space. Number of Transactions Average Transaction Amount Sales

All information presented on this slide is 10 subject to the disclaimer note on page 2

OJSC “Company “M.video” Nizhnaya Krasnoselskaya Str., 40/12 Moscow 107066 Russia

Tel: +7 495 644 28 48, ext. 7064 E-mail: [email protected] Official web-site: invest.mvideo.ru

Official ticker: MVID RU Exchange: Moscow Exchange

For investor relations purposes, please contact: Christopher Parks Denis Davydov

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