2017 Annual Report Leadership Letter

Dear Friends, Kids everywhere need to feel like they matter, and there is nothing that helps a child feel more empowered than being given the chance to help. Three years ago, we started with a simple idea. We wanted to tap into kids’ intrinsic desire to help by connecting their physical activity to real-life impact. We also wanted to unleash that desire on a national scale to address two urgent crises facing children worldwide: only 1 in 4 kids in the U.S. is getting enough physical activity, while almost 1 in 4 children globally is malnourished. Thus, UNICEF Kid Power was born.

To date, UNICEF Kid Power has inspired hundreds of thousands of American kids, educators and parents to get active and save lives. Together, they have walked more than 100 billion steps and helped save the lives of 52,000 severely malnourished children. Along the way, UNICEF Kid Power has become one of the largest education– technology programs reaching underserved students in the U.S.; developed a new category of technology as the world’s first Wearable-for-Good®; and been named one of TIME magazine’s 25 Best Inventions of 2016.

To get here, we have relied on the ingenuity and generosity of our supporters, from Presenting Sponsors Star Wars: Force for Change and Target, to Founding Partners Together, UNICEF Calorie Cloud and the George Harrison Fund for UNICEF, to city sponsors and local donors nationwide. Kid Power Team members have We have come so far so fast, but we still have a lot to learn and a long way to go. Ultimately, we hope to inspire an entire generation of American kids to grow up as active walked more than and healthy global citizens, and help put an end to global malnutrition. That is a daunting 100 billion steps and mission, but one that we believe is achievable with the power of kids on our side. helped save the lives of 52,000 severely Caryl Stern Rajesh Anandan President and CEO, Senior Vice President, UNICEF Ventures, malnourished UNICEF USA Co-Creator UNICEF Kid Power children. Contents Our Journey 3

Our Impact 9

Our Stories 17

What’s Next 21 Our Journey

Our Sponsors 23

Our Supporters 29 Our Journey

Kids Helping Kids®

In 1950, the Allison family in promote healthy habits, in addition to physical play after school. As a result, only By getting active with a UNICEF Kid Power Philadelphia led a fundraising drive on instilling positive attitudes. one in four American children is getting Band — a durable, child-friendly activity Halloween night to support UNICEF’s enough physical activity on a daily basis. monitor — kids go on missions to learn work to help children in countries that In 2014 we launched UNICEF Kid Power to about new cultures and earn Kid Power had been devastated by the Second embed philanthropy and physical activity Meanwhile, kids in other parts of the world points. Points unlock funding from partners, World War. That one act of service in children’s daily lives, and to inspire an face a very different problem. Globally, parents and fans, and funding is used quickly turned into a national campaign, entire generation of American kids to grow one in four children is malnourished, by UNICEF to deliver therapeutic food to and today, more than 1 million elementary up as active and healthy global citizens. and a shocking 17 million children are severely malnourished children worldwide. school kids in the U.S. collect change in estimated to be suffering from severe acute The more kids move, the more points they little orange boxes as they Trick-or-Treat The Lancet, a United Kingdom–based malnutrition, a life-threatening condition. earn, the more children they help. for UNICEF every October. medical journal, has called physical While severe malnutrition can be treated inactivity a “global pandemic,” and quickly and cost-effectively with packets In just over three years, UNICEF Kid Power Over the decades, we heard from the problem has reached an especially of Ready-to-Use Therapeutic Food (RUTF), has grown from a single classroom in countless educators and parents (and alarming stage in the U.S. Only 15 less than 20 percent of affected children North Carolina to a national movement kids!) who wanted more. They wished percent of elementary school students receive this lifesaving treatment due in part of 453,000 kids, educators and parents that service could be a year-round activity, currently walk to school in the morning. to a lack of funding. across the U.S. Together, they have walked not limited to a single day. They wanted Constrained budgets and ineffective more than 100 billion steps to unlock 8.2 philanthropy to be accessible to all kids, strategies undermine the impact of school UNICEF Kid Power aims to address both million packets of therapeutic food, which not only to those who could fundraise. PE programs and video games and other crises by using wearable technology to UNICEF has delivered to 52,000 severely They wondered if helping others could forms of digital entertainment limit kids’ connect kids’ movement to real-life impact. malnourished children around the world.

4 UNICEF Kid Power 2017 Annual Report ImpactOur Journey Holiday 2016 April 2017 Summer 2017 UNICEF Kid Power named one of TIME magazine’s 25 Best Kid Power App Since 2014, UNICEF Kid Power participants and Inventions in 2016. Kid Power outperforms the industry as released with a supporters have unlocked 8.2 million packets of the #2-selling kids wearable brand at Target. device-free option, Ready-to-Use Therapeutic Food to save the lives allowing parents and of 52,000 malnourished children. educators to participate without a UNICEF Kid Power Milestones Band and join their kids in getting active In just over three years, UNICEF Kid Power has grown to save lives. from a single classroom to a national movement of 453,000 kids, educators and parents across the U.S.

Spring 2014 Spring 2015 Spring 2016 UNICEF Kid Power School Program School Program piloted as an expanded to reach scaled up to 13 intervention for 11,000 students in cities, reaching underserved Boston, Dallas and 68,000 students schools, combining New York. in underserved easy-to-use schools with technology and funding from local standards-aligned donors and curriculum. national sponsors.

March 2017 May 2017 Holiday 2015 School Program UNICEF Kid Power UNICEF Kid Power scaled up to 1,600 Month campaign Band designed by cities and towns, launched to engage Ammunition, including reaching 170,000 a mass audience and Fall 2014 limited-edition Star students from 3,600 celebrate the impact UNICEF Kid Power Wars: Force for Change schools. Kid Power achieved by Kid Power School Program Bands, launched as a becomes one of the kids. Kid Power grows launched with 800 retail product sold largest education- to more than 450,000 3rd, 4th, and 5th graders exclusively at Target. technology programs registered users, in Sacramento getting Families joined the for underserved including kids, active to save lives. movement. students in the U.S. educators and parents.

6 UNICEF Kid Power 2017 Annual Report unicefkidpower.org 7 Our Impact Our Impact: In School The Future of Physical Education

The UNICEF Kid Power School Program Through hands-on learning experiences, put their bands on and get active,” says is a teacher-led experience that kids go on Missions with educational one teacher. “In this endeavor they are Kids engaged in leverages easy-to-use technology and resources, including everything from superheroes and they feel awesome Kid Power are promotes the development of 21st- lesson plans with handouts to brain about it!” As a result, UNICEF Kid Power 1 century skills. Classroom kits include a Kid breaks, games and physical activities has quickly become one of the largest 5 Power Band for every student and a tablet that tap into kids’ intrinsic motivation: education–technology programs reaching 10 and app for tracking real-time progress. “Each day my students cannot wait to underserved students in the U.S. 55% more active A Pressing Need * than their peers School-based initiatives to address have kept those benefits from the students and physical inactivity have proven difficult who need them most — 56 percent of to sustain or scale up —­ structured teachers in underserved schools see the They reach their physical education programs can be costly lack of access to technology as a problem daily MVPA goals to establish and operate, and curriculum- for their classroom. based interventions can require significant class time and ongoing teacher effort. There is a pressing need for new solutions that use affordable technology, are Technology has the potential to help easy to integrate into other classroom students improve learning and increase activities and do not rely on teachers’ physical activity, but cost and complexity motivation alone. % Schools Participating 44 in UNICEF Kid Power more days 2017 ** than their peers “Our UNICEF Kid Power classroom kit arrived! Number of schools SOURCES participating by ZIP code * Independent UNICEF Kid Power Evaluation, 2014 The bands are charging in secret ** Independent UNICEF Kid Power Evaluation, 2015 because my students are so excited!” 1 5 10 15 —Becky Junge, 4th grade teacher from Wyoming

10 UNICEF Kid Power 2017 Annual Report unicefkidpower.org 11 Our Impact: At Home

UNICEF Kid Power, the world’s first Wearable- for-Good®, has won the support of everyone from athletes and entertainers like Ashley Eckstein, Alex Morgan, Tyson Chandler, P!NK and David Ortiz to supermodel Heidi Klum ASHLEY ALEX ECKSTEIN and Mashable’s tech guru. MORGAN

This is Bella at Star Wars Celebration, where she got to meet and work out Wearable-for-Good® with UNICEF Kid Power Based on the success of the School named one of TIME magazine’s 25 Best Champion Ashley Program, the UNICEF Kid Power Band Inventions of 2016. Eckstein! “She chose to was launched as a retail product in buy a UNICEF Kid Power November 2015 so families and youth Thanks to the success of the UNICEF Kid groups could join the movement. Power Band, the world’s first Wearable-for- Band when she heard Designed by award-winning studio Good®, and the visibility generated by such she could help kids!” Ammunition and available exclusively at spokespeople as P!NK, Alex Morgan, Ashley says Bella’s mom. “Since Target, the Bands included limited-edition Eckstein, David Ortiz and Tyson Chandler, getting her band, she’s Star Wars: Force for Change Bands and UNICEF Kid Power generated more than were an instant hit. Within a year, UNICEF 1 billion media impressions and was lauded been moving nonstop, Kid Power had become the #2 selling kids by everyone from Mashable’s tech guru to even in the hotel room!” wearable brand sold at Target, and was supermodel Heidi Klum! DAVID TYSON P!NK ORTIZ CHANDLER

12 UNICEF Kid Power 2017 Annual Report Our Impact: Everywhere

Stepping Up

After joining UNICEF Kid Power, kids all over the U.S. have found creative new ways to incorporate extra physical America on a Mission activity into their daily lives. Students from Tacoma, Washington, started a At its core, UNICEF Kid Power is a by volunteers from Presenting Sponsors morning walking club; 5th graders shared experience that connects Star Wars: Force for Change and Target. in Tucson, Arizona, added a 10,000 physical activity to real-life impact. Hundreds of communities also joined by daily-step goal to their homework While most participants join the movement hosting their own grassroots Kid Power assignment; and two brothers from by wearing a Kid Power Band, anyone can Days. In all, more than 50,000 participants New Hampshire started walking before now join, even without a Band! got active with UNICEF Kid Power bedtime. Families have developed nationwide. new healthy habits, too, like the three During UNICEF Kid Power Month in May Lottie Lou and her brother generations of a New York family who 2017, everyone in America was invited to Whether experienced as a year-round, Adam Bat never leave now wear their Kid Power Bands to go on a Mission to get active and save tech-enabled school program or a day- home without their weekly boxing workouts! As UNICEF lives. Using the world’s first Wearable- long, tech-free community event, UNICEF Kid Power Kids get more active to help For-Good® or without any technology Kid Power is meeting kids where they UNICEF Kid Power Bands, children around the world, they also get whatsoever, UNICEF Kid Power gets kids live, learn and play. Whether delivered because, says their mom, more involved in their own communities. moving because it taps into their intrinsic using the world’s first Wearable-for- Julie, even “weddings are Fifth grade students in Klamath Falls, desire to help. Thousands of families in Good® or without any technology a great place to earn Oregon, organized a food drive and Atlanta, Chicago and Los Angeles joined whatsoever, UNICEF Kid Power gets kids ended up collecting more than 3,900 by getting active for a day — at fun-filled moving because it taps into their intrinsic some extra Kid Power pounds of food for local food banks! UNICEF Kid Power Day events hosted desire to help. Points!”

unicefkidpower.org 15 Our Stories Our Stories: At School Our Stories: At Home

UNICEF Kid Power Kids

UNICEF Kid Power transforms the lives of children, families and communities everywhere, inspiring American kids to grow up as active and healthy global citizens as they help save the lives of malnourished children worldwide.

Innocent & Rachel, New York 5th Graders, Texas Caleb, New York Atesha, Washington, D.C. Every student on the UNICEF Kid Power Team is a hero. It took just one week of getting active with UNICEF Kid Like many 9-year-olds, Caleb Bateman has a thing for heroes. UNICEF Kid Power gives families the power to change lives. That’s certainly true for Rachel Bahati and Innocent Birori, 6th graders Power for a classroom of students in Texas to feel He’s created his own superhero comic strips and always jumps at After joining the 2016 UNICEF Kid Power Schools program, Atesha from Eagle Point Elementary School in Albany, New York, who got immensely proud of the difference they were making for the chance to be one himself by “being friends with other kids who was so inspired that she got her whole family on board, too. Her active with their classmates to unlock 1,072 RUTF packets for kids around the world — and for themselves. “I am from are lonely and donating books to kids who don’t have them.“ Being grandmother and she go on early morning walks to make sure they malnourished kids. But both kids, whose families fled war in the a very low income area where we are 99 percent Hispanic, on the UNICEF Kid Power Team, he’s been able to take it to the next hit their daily step quota, and since her little brother got a Kid Power Democratic Republic of Congo, consider themselves heroes because, 100 percent free lunch and 78 percent English language learners. level by going on Missions to unlock food packets for malnourished Band, he’s joined the team, too. Now, getting active with UNICEF “We speak for those who do not have a voice … the people in Africa We have regular sessions to discuss the dangers of joining gangs kids. His favorite? “The Star Wars: Force for Change Missions,” Kid Power to help children around the world who are struggling is a we left behind. When we came to this country, people helped us. and dropping out of school. We had a student last week stand up says Caleb, “because I get to feel like I’m in the Star Wars universe family affair. “Every time I help my grandma take groceries up and UNICEF Kid Power gives us a chance to help others. We are not rich, and say ‘I am not going to take lives, I’m going to save them — working for a good cause. Sometimes when I see that I’ve unlocked down the stairs or play with my little brother, we’re helping but we have a lot of love and kindness in our heart.” and I already am!” another food packet, I even do a happy dance!” malnourished kids get the food they need to live.”

18 UNICEF Kid Power 2017 Annual Report unicefkidpower.org 19 Our Stories: From the Field

Saved by UNICEF Kid Power

“I thought my child was going to die ...” These words of one Sierra Leone mother voice the fear of all parents of severely malnourished children. Luckily there is a cure, and UNICEF Kid Power is helping UNICEF get it to the children who need it.

What’s Next

Kumba, Mauritania Pal, South Sudan Kumba was one of 17 million children worldwide suffering In February, when famine was declared in South Sudan and from severe acute malnutrition (SAM). The most extreme UNICEF put out a call to help the millions of children affected, form of undernutrition, SAM leaves children too weak to fight off UNICEF Kid Power stepped right up! Team members’ activity disease, learn or live up to their full potential. Before Kumba unlocked enough funding from Star Wars: Force for Change, Target succumbed to this life-threatening condition, her mother took her and other supporters to send millions of RUTF packets to children like to a clinic in the family’s Mauritania village, where once she 1-year-old Pal Juneng (above). Born in a civilian protection camp, began treatment with RUTF, “she began to walk, talk and giggle.” where his mother Nyajak sought refuge from the nation’s brutal Overjoyed that her daughter would survive, Kumba’s mom looked conflict, Pal was diagnosed with SAM at the camp clinic after Nyajak to her future. “I really want her to go to school because I did not brought him in with fever, cough and diarrhea. That checkup and the have this chance.” RUTF treatment he received saved his life.

20 UNICEF Kid Power 2017 Annual Report unicefkidpower.org 21 What’s Next

Goals

A Generation of Active, 10 Healthy Global Citizens Our Sponsors million UNICEF Kid Power has been proven parents to get active and collectively save to significantly increase children’s the lives of 1 million children worldwide. participants daily physical activity levels. Further To do so, UNICEF Kid Power will need research is now being conducted to to be made accessible to every child in and validate the program’s long-term impact. the U.S., wherever they live, learn and UNICEF Kid Power has also been play. Kid Power will need public-private embraced nationwide as an effective tool partnerships to lower program costs, for teaching students valuable lessons collaborations with school districts and in global citizenship, and work is now youth organizations to continue to expand underway to systematically measure this reach nationally, support from local donors million unique aspect of the program. and sponsors to ensure local equity and 1 commercially successful products and lives saved Within a decade, UNICEF Kid Power aims services to become a self-sustaining to inspire 10 million kids, educators and venture. We’re well on our way!

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Star Wars: Force for Change

UNICEF Kid Power’s collaboration with Power Band at Star Wars Celebration, Star Wars: Force for Change, formed where visitors to the Force for Change in 2015, has been crucial to getting UNICEF Kid Power booth got to meet and UNICEF USA’s 21st-century Kids work out with our newest UNICEF Kid Helping Kids® movement off the ground. Power Champion Ashley Eckstein, voice In all, $10 million has been raised for UNICEF of Star Wars Rebels’ Ahsoka Tano. As the programs in the name of Star Wars: Force leader of two Star Wars: Force for Change for Change, $6 million of which has gone UNICEF Kid Power Missions, Ashley’s daily to UNICEF Kid Power. Thanks to funds Force for Change workouts gave kids who raised through Star Wars: Force for Change, stopped by a treat they’d never forget. more than 4 million packets of Ready-to- Use Therapeutic Food (RUTF) have been Star Wars fan Emily loved the workouts distributed to over 30,000 children suffering and getting to see the RUTF packets at from malnutrition around the world. the booth. In all, she and her fellow Star Wars: Force for Change Kid Power In April, we launched a “limited-edition” supporters have unlocked more than Star Wars 40th Anniversary UNICEF Kid 8.2 million RUTF packets.

24 UNICEF Kid Power 2017 Annual Report Our Sponsors

Star Wars and Target Join Forces for Good Star Wars: Force for Change and Target make a winning combination. In November 2016, they, with the help of Disney Consumer Products, launched Force for Fashion, a cause marketing partnership that featured T-shirts inspired by the highly anticipated December release of Rogue One: A Star Wars Story. For every T-shirt sold at Target.com and Target stores, Target donated $5 to UNICEF Kid Power. Thanks to engaged Star Wars fans, the campaign raised more than $550,000 to support Target UNICEF’s nutrition programs around the world. Since 2015, Target has empowered kids at home make healthy, better-for-you UNICEF Kid Power kids to be the living both fun and attainable. Parents difference they want to see in the are now getting more exercise, too, as world. Its $6.5 million commitment has they support their UNICEF Kid Power helped the UNICEF Kid Power program kids’ daily quest to hit their step quota. expand over the last three years to Hometowns are also benefiting as children engage nearly 250,000 students in the make an even bigger difference by earning fight to end global malnutrition by living Kid Power Points in their communities, more active lives. collecting recycling or going door to door as one School Program classroom did, The results have been transformative here collecting canned goods for a food drive to and around the globe. In 1,600 cities this benefit a local homeless shelter. past year, students and teachers formed early morning jogging clubs, took dance- “What we’ve seen is that kids have made party study breaks — even ran marathons, the program their own and really felt knowing every step they took unlocked empowered,” says Jennifer Silberman, UNICEF funding for lifesaving nutrition. Target’s Vice President of Corporate Responsibility (CR). “By being their best As retailer of the UNICEF Kid Power Band selves, they can make the world a better in stores and online, Target has also helped place. What’s more exciting than that?”

26 UNICEF Kid Power 2017 Annual Report Our Supporters Our Supporters

We thank the following partners and supporters who provided Founding Partners generous support to UNICEF Kid Power in Fiscal Year 2017.

Presenting Sponsors

Regional Foundation Program Partners and Corporate Support

UNICEF Kid Power Workplace Participants

Deloitte & Touche LLP NBCUniversal Telemundo Enterprises Detroit Pistons PWC Charitable Everquote Foundation, Inc. (AdHarmonics) The Robert Wood HSNi Cares Johnson Foundation Lucasfilm Ltd. WebMD Corporation

30 UNICEF Kid Power 2017 Annual Report unicefkidpower.org 31 Our Supporters

Gifts of $2,500,000 and above Mindy Grossman Connie Burwell White and Moritz Interests, Ltd. Star Wars: Force for Change Hilary Gumbel William W. White Foundation Bill and Suzanne Plybon Target Corporation Ms. Susan J. Holliday Margot and Thomas Pritzker Ms. Caren M. Lane Gifts of $2,500 and above PWC Charitable Foundation, Inc. Gifts of $100,000 and above NBC Universal Anonymous (1) Cindy and Howard Rachofsky Anonymous (1) The May and Samuel Rudin Family The Ash Family Foundation Mr. and Mrs. David M. Sable John Hancock Financial Services, Inc Foundation Inc. Asmodee North America Henry Schleiff Bob and Tamar Manoukian Mr. Bernard Taylor Peter and Lael Brodsky Heike Schmitz and Markus Fromherz Barbara and Edward Shapiro Zynga.Org David O. Calligaro and Manisha A. Desai Gowri and Alex Sharma The Herbert Simon Mr. and Mrs. Cavan Groves Jeff Smith Family Foundation Gifts of $10,000 and above Deloitte & Touche LLP St. Patrick’s Episcopal Day School Sutter Health Anonymous (1) Detroit Pistons John Sughrue Mr. Andrew Beer and Ms. Eleanor Chai Jack Dixon Ben Trowbridge Gifts of $50,000 and above Mr. and Mrs. David Bonnette Haseena J. Enu and Randall K. Hulme David and Sherrie Westin Anonymous (1) Gary and Lori Cohen Everquote (AdHarmonics) Ms. Jennifer Wong and Cousins Foundation, Inc. Mr. and Mrs. Steve Eaton Pamela Fiori Mr. Tracy Wong John A. Herrmann Aaron and Catherine Enrico Ms. Elizabeth W. Floor Michael and Stacey Wright Mr. and Mrs. Franklin W. Hobbs Dr. Dolores Rice Gahan Robert Gengelbach Peter and Deborah Lamm and Mr. Thomas J. Gahan Mr. John Glass Landry Family Foundation Georgia-Pacific LLC Patrick Heath Téa Leoni Carol J. Hamilton Mr. Peter E. Heymann and Carrie D. Rhodes-Nigam Tim Herrmann and Ms. Nicole W. Piasecki Byron and Tina Trott Mia Santos Herrmann Sally and Forrest Hoglund Ms. Robin Kim Andrew Hohns and Leah Popowich Photo Credits Front cover, inside front cover, pages 6–7 (all Gifts of $25,000 and above Hal and Nancy Kurkowski Travis and Stephanie Hollman except top right on page 7), page 8, page 14, page Ms. Elena Marimo Berk Mr. Matt Meyersohn Rajeev Jain 18 (right), page 19 (right), page 25, page 27, page 28, inside back cover, back cover: © 2016 UNICEF Mr. and Mrs. Robert Brown Joanie and Ed Michaels The Robert Wood Johnson Foundation USA; page 5, page 12, page 18 (left): © Andrea Choi; page 7 (top right): © UNICEF/UNI204211/Yar; Daniel J. Brutto National Institute For Health Care Amee and Saf Joshi page 13 (all images): © Getty Images; page 15: © Julie Rubritz; page 16: © UNICEF/ Carlton DeWoody Management Foundation Jim and Patti Kelly UN025832/Malik; page 19 (left): © Shelly Bateman; Ms. Mary Callahan Erdoes NCAA Ben Lange page 20 (left): © UNICEF Mauritania Youness MD 2016; page 20 (right): © UNICEF/UN067933/ and Mr. Philip Erdoes Debbie and Dave Rader Philippe Lewis Hatcher-Moore Corinne Levy Goldman Ms. Elizabeth Smith Maurelys Mendez and Daniel Goldman Ms. Betsy Wagner Jeri Moran and Shaun Rawls © 2017 UNICEF USA. All rights reserved.

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