2017 Annual Report Leadership Letter
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2017 Annual Report Leadership Letter Dear Friends, Kids everywhere need to feel like they matter, and there is nothing that helps a child feel more empowered than being given the chance to help. Three years ago, we started with a simple idea. We wanted to tap into kids’ intrinsic desire to help by connecting their physical activity to real-life impact. We also wanted to unleash that desire on a national scale to address two urgent crises facing children worldwide: only 1 in 4 kids in the U.S. is getting enough physical activity, while almost 1 in 4 children globally is malnourished. Thus, UNICEF Kid Power was born. To date, UNICEF Kid Power has inspired hundreds of thousands of American kids, educators and parents to get active and save lives. Together, they have walked more than 100 billion steps and helped save the lives of 52,000 severely malnourished children. Along the way, UNICEF Kid Power has become one of the largest education– technology programs reaching underserved students in the U.S.; developed a new category of technology as the world’s first Wearable-for-Good®; and been named one of TIME magazine’s 25 Best Inventions of 2016. To get here, we have relied on the ingenuity and generosity of our supporters, from Presenting Sponsors Star Wars: Force for Change and Target, to Founding Partners Together, UNICEF Calorie Cloud and the George Harrison Fund for UNICEF, to city sponsors and local donors nationwide. Kid Power Team members have We have come so far so fast, but we still have a lot to learn and a long way to go. Ultimately, we hope to inspire an entire generation of American kids to grow up as active walked more than and healthy global citizens, and help put an end to global malnutrition. That is a daunting 100 billion steps and mission, but one that we believe is achievable with the power of kids on our side. helped save the lives of 52,000 severely Caryl Stern Rajesh Anandan President and CEO, Senior Vice President, UNICEF Ventures, malnourished UNICEF USA Co-Creator UNICEF Kid Power children. Contents Our Journey 3 Our Impact 9 Our Stories 17 What’s Next 21 Our Journey Our Sponsors 23 Our Supporters 29 Our Journey Kids Helping Kids® In 1950, the Allison family in promote healthy habits, in addition to physical play after school. As a result, only By getting active with a UNICEF Kid Power Philadelphia led a fundraising drive on instilling positive attitudes. one in four American children is getting Band — a durable, child-friendly activity Halloween night to support UNICEF’s enough physical activity on a daily basis. monitor — kids go on missions to learn work to help children in countries that In 2014 we launched UNICEF Kid Power to about new cultures and earn Kid Power had been devastated by the Second embed philanthropy and physical activity Meanwhile, kids in other parts of the world points. Points unlock funding from partners, World War. That one act of service in children’s daily lives, and to inspire an face a very different problem. Globally, parents and fans, and funding is used quickly turned into a national campaign, entire generation of American kids to grow one in four children is malnourished, by UNICEF to deliver therapeutic food to and today, more than 1 million elementary up as active and healthy global citizens. and a shocking 17 million children are severely malnourished children worldwide. school kids in the U.S. collect change in estimated to be suffering from severe acute The more kids move, the more points they little orange boxes as they Trick-or-Treat The Lancet, a United Kingdom–based malnutrition, a life-threatening condition. earn, the more children they help. for UNICEF every October. medical journal, has called physical While severe malnutrition can be treated inactivity a “global pandemic,” and quickly and cost-effectively with packets In just over three years, UNICEF Kid Power Over the decades, we heard from the problem has reached an especially of Ready-to-Use Therapeutic Food (RUTF), has grown from a single classroom in countless educators and parents (and alarming stage in the U.S. Only 15 less than 20 percent of affected children North Carolina to a national movement kids!) who wanted more. They wished percent of elementary school students receive this lifesaving treatment due in part of 453,000 kids, educators and parents that service could be a year-round activity, currently walk to school in the morning. to a lack of funding. across the U.S. Together, they have walked not limited to a single day. They wanted Constrained budgets and ineffective more than 100 billion steps to unlock 8.2 philanthropy to be accessible to all kids, strategies undermine the impact of school UNICEF Kid Power aims to address both million packets of therapeutic food, which not only to those who could fundraise. PE programs and video games and other crises by using wearable technology to UNICEF has delivered to 52,000 severely They wondered if helping others could forms of digital entertainment limit kids’ connect kids’ movement to real-life impact. malnourished children around the world. 4 UNICEF Kid Power 2017 Annual Report ImpactOur Journey Holiday 2016 April 2017 Summer 2017 UNICEF Kid Power named one of TIME magazine’s 25 Best Kid Power App Since 2014, UNICEF Kid Power participants and Inventions in 2016. Kid Power outperforms the industry as released with a supporters have unlocked 8.2 million packets of the #2-selling kids wearable brand at Target. device-free option, Ready-to-Use Therapeutic Food to save the lives allowing parents and of 52,000 malnourished children. educators to participate without a UNICEF Kid Power Milestones Band and join their kids in getting active In just over three years, UNICEF Kid Power has grown to save lives. from a single classroom to a national movement of 453,000 kids, educators and parents across the U.S. Spring 2014 Spring 2015 Spring 2016 UNICEF Kid Power School Program School Program piloted as an expanded to reach scaled up to 13 intervention for 11,000 students in cities, reaching underserved Boston, Dallas and 68,000 students schools, combining New York. in underserved easy-to-use schools with technology and funding from local standards-aligned donors and curriculum. national sponsors. March 2017 May 2017 Holiday 2015 School Program UNICEF Kid Power UNICEF Kid Power scaled up to 1,600 Month campaign Band designed by cities and towns, launched to engage Ammunition, including reaching 170,000 a mass audience and Fall 2014 limited-edition Star students from 3,600 celebrate the impact UNICEF Kid Power Wars: Force for Change schools. Kid Power achieved by Kid Power School Program Bands, launched as a becomes one of the kids. Kid Power grows launched with 800 retail product sold largest education- to more than 450,000 3rd, 4th, and 5th graders exclusively at Target. technology programs registered users, in Sacramento getting Families joined the for underserved including kids, active to save lives. movement. students in the U.S. educators and parents. 6 UNICEF Kid Power 2017 Annual Report unicefkidpower.org 7 Our Impact Our Impact: In School The Future of Physical Education The UNICEF Kid Power School Program Through hands-on learning experiences, put their bands on and get active,” says is a teacher-led experience that kids go on Missions with educational one teacher. “In this endeavor they are Kids engaged in leverages easy-to-use technology and resources, including everything from superheroes and they feel awesome Kid Power are promotes the development of 21st- lesson plans with handouts to brain about it!” As a result, UNICEF Kid Power 1 century skills. Classroom kits include a Kid breaks, games and physical activities has quickly become one of the largest 5 Power Band for every student and a tablet that tap into kids’ intrinsic motivation: education–technology programs reaching 10 and app for tracking real-time progress. “Each day my students cannot wait to underserved students in the U.S. 55% more active A Pressing Need * than their peers School-based initiatives to address have kept those benefits from the students and physical inactivity have proven difficult who need them most — 56 percent of to sustain or scale up — structured teachers in underserved schools see the They reach their physical education programs can be costly lack of access to technology as a problem daily MVPA goals to establish and operate, and curriculum- for their classroom. based interventions can require significant class time and ongoing teacher effort. There is a pressing need for new solutions that use affordable technology, are Technology has the potential to help easy to integrate into other classroom students improve learning and increase activities and do not rely on teachers’ physical activity, but cost and complexity motivation alone. % Schools Participating 44 in UNICEF Kid Power more days 2017 ** than their peers “ Our UNICEF Kid Power classroom kit arrived! Number of schools SOURCES participating by ZIP code * Independent UNICEF Kid Power Evaluation, 2014 The bands are charging in secret ** Independent UNICEF Kid Power Evaluation, 2015 because my students are so excited!” 1 5 10 15 —Becky Junge, 4th grade teacher from Wyoming 10 UNICEF Kid Power 2017 Annual Report unicefkidpower.org 11 Our Impact: At Home UNICEF Kid Power, the world’s first Wearable- for-Good®, has won the support of everyone from athletes and entertainers like Ashley Eckstein, Alex Morgan, Tyson Chandler, P!NK and David Ortiz to supermodel Heidi Klum ASHLEY ALEX ECKSTEIN and Mashable’s tech guru. MORGAN This is Bella at Star Wars Celebration, where she got to meet and work out Wearable-for-Good® with UNICEF Kid Power Based on the success of the School named one of TIME magazine’s 25 Best Champion Ashley Program, the UNICEF Kid Power Band Inventions of 2016.