The Effectiveness of an Enriched Servicescape Framework On
The Effectiveness of an Enriched Servicescape Framework on Value-in-use and Behavioural Responses: The Coworking Space Context A thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy Bamini KPD Balakrishnan BBS (Hons.) Marketing, M. Bus (Marketing) School of Economics, Finance and Marketing RMIT University January 2017 DECLARATION I certify that except where due acknowledgement has been made, the work is that of the author alone; the work has not been submitted previously, in whole or in part, to qualify for any other academic award; the content of the thesis is the result of work which has been carried out since the official commencement date of the approved research program; any editorial work, paid or unpaid, carried out by a third party is acknowledged; and, ethics procedures and guidelines have been followed. Bamini KPD Balakrishnan January 2017 ii LIST OF PUBLICATIONS Published research papers: KPD Balakrishnan, B., Muthaly, S. & Leenders, M.A.A.M 2016, ‘Enriched servicescape and value-in-use. Paper presented at Australia New Zealand Marketing Academy Conference, 5-7 December 2016, Christchurch, New Zealand. KPD Balakrishnan, B, Muthaly, S & Leenders, M.A.A.M 2016, ‘Insights from Coworking Spaces as Unique Service Organisations: The Role of Physical and Social Elements.’ In Petruzzellis, L, Winer R.S (eds.), Rediscovering the Essentiality of Marketing, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. KPD Balakrishnan, B 2016, ‘Management of Social Dimensions: Investigation of Coworking Space Ecosystems in Creating Value for Members.’ Paper presented at Future of work: people, place and technology 2016 conference, 20-21 April 2016, Melbourne, Australia.
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