7:00am Registration & Coffee Wednesday, June 5

Breakfast Briefing: Take Charge of Change; The New CMO’s Handbook 7:00am Curated & Presented by Platinum Sponsor: Deloitte Digital

Technology Stage Main Stage Disruption Stage Brain Stage Masterclass Stage Sponsored by Bronze Level Sponsor: Salt & Shien Sponsored by Gold Level Sponsor: Shootsta

8:00am Welcome to Country

International Keynote: Sharp AF: Why Dollar Shave Club Is 8:05am Investing So Much In Creativity

International Keynote: QF32: The Keys to Handling a The Intersection of Data and International Keynote: Inclusive Marketing: Logic and Magic: The Mantra to 9:30am Crisis From the Captain That Creativity: How Personalisation Optimising Life and Business Building Successful Brands Saved an A380 is Changing the Rules of Engagement

10:15am Morning Tea

Engagement Stage Screen Stage Sponsored by Major Partner: QMS Media Exclusive Research: Real Disruption: 86 400 On Women in Media 2019: How Australia Compares to Marketing in a Post-Platform 11:00am Nine’s Evolution – What’s Next? How The Banking Industry is The Importance of Fucking Up The Conversation Continues The World’s Most Effective World Being Redefined Campaigns

11:45am Break

International Speaker: International Speaker: One Brief, Five Tech Outcomes: Tales From The Jungle: The Brands Disrupting the The Great Talent Shift: Talking Above the Tweets: How to Leverage Chatbots with 12:00pm The Live Pitch with a Real The Real-Life Stories of Making TV World and How They Do It How Migration Is Affecting the How to Keep Up With your Social Media Strategy Winner Marketing Industry Consumers 1:00pm From Blue Rinse to Blue Skies – How to Market to Seniors Effectively 12:45pm Lunch - Level 2 & 3 1:30pm How to Make Powerful and Engaging Video Content – At Scale Major Partner Curated & Presented by Gold Level Sponsor: Shootsta Why Digital OOH’s Measurement Solving the Content Crisis How To Communicate Like Must Move Beyond Simply a Pro 2:00pm Counting Eyeballs Premier Platinum Sponsors Curated & Presented by Major Partner: Curated & Presented by Premier Platinum QMS Media Sponsor: Sitecore

2:45pm Break

Behind Australia – International Speaker: Exclusive Research: Lessons on Networking - From Awkward to Rise of the Not-So-Perfect 3:00pm Engaging Millennial Audiences Influencers Don’t Care About Effective Advertising from Half a How to Make a Hit Podcast Awesome Machines Platinum Sponsors in a Cross Platform World You or Your Brand Century of Effie Awards

3:45pm Break

International Speaker: International Speaker: Cordless Audiences - Who Are How Brands Can Win, According Crawl, Walk, Run, Fly: The How and Why Strategy is Key to 4:00pm Why Style is the New Currency How I Accidentally Built a Global They and Why Should You Care? to My Therapist Stages of Mass-Personalisation Winning with Content of Creativity Data Storytelling Platform

4:45pm Break

The Pursuit of Greatness: Exclusive Research: What 30 Digital Marketing Tips, Gold Level Sponsors Mumbrellacast Live: Less Gut, More Science: Using 5:00pm New Research on Building Chinese Consumers Think of Tools and Techniques in 60 The Naked Legacy the Real World for Optimisation is the Sustainable Brands Aussie Brands Minutes

6:00pm Mumbrella Cocktail Party - ArtHouse Hotel

Silver Level Sponsors Level 2 90 Seconds Delegate & Streaming Lounge Level 2 Disruption Stage Level 2 Brain Stage View FULL PROGRAM on the Mumbrella app Bronze Level Sponsors Level 3 Main Stage Level 3 Screen Stage Level 3 Engagement Stage Download the Mumbrella app Level 3 Masterclass Stage Join Mumbrella360 with access code M3602019 Supporters Level 4 Technology Stage

WiFi Network: Hilton Honors | WiFi Password: HJUN19 mumbrella360.com.au | Join the conversation: #M360

M360 A3 Program_V6.indd 1 24/5/19 1:40 pm