WHY INVEST IN ibis budget ACCOR GLOBAL DEVELOPMENT FEBRUARY 2019 Open to smart attitude

It is the best deal in town. An urban, contemporary design. A cool, easy-going atmosphere. Smart, comfortable rooms. Relaxed social spaces that invite interaction. A hint of humour. And a price/fun ratio that is impossible to beat. ibis budget, street-smarthotels.

SMART FUN COOL EASY GOING

POSITIONING — WHY INVEST IN ibis budget — 2 ibis budget TOP 3 USPs

N° 1 EUROPEAN LEADER THE BEST VALUE FOR MONEY HIGHLY PROFITABLE PART OF IBIS FAMILY OF ITS CATEGORY BUSINESS MODEL

• Ibis family powerful footprint of • Standardized 3 pax bedroom with • Ultra limited service offer plus super 2,200 hotels globally bathroom reduced space programming and standardized concept

• 600 ibis budget hotels in 20 • Good standards backed up by ibis • Low staff manning & maintenance countries, leader in Europe and X family reliable concepts & processes = Brazil and fast growing brand (Sweet Bed concept, qualitative amenities and tasty breakfast)

• Strong ibis brand awareness • 65% of travelers say that ibis budget is • Highest profitability per sqm the best value for money of its category

ibis budget Frankfurt City OST, Germany BRAND USPs — WHY INVEST IN ibis budget — 3 NETWORK AND PIPELINE 100%

EUROPE 33% NETWORK Geographical 19,929 ROOMS Split 180 HOTELS PIPELINE 3,106 ROOMS 24 HOTELS 15%

AMERICAS NETWORK 9,154 ROOMS 48 HOTELS PIPELINE 44% 3,826 ROOMS 8% 27 HOTELS FRANCE ASIA-PACIFIC NETWORK NETWORK 26,878 ROOMS 344 HOTELS 4,781 ROOMS 38 HOTELS PIPELINE PIPELINE 1,192 ROOMS 15 HOTELS 405 ROOMS 3 HOTELS 1%

AFRICA – MIDDLE EAST 614 HOTELS NETWORK 61,226 ROOMS 484 ROOMS 4 HOTELS 20 COUNTRIES IN2018

69 NEW HOTEL S OPERATING MODE 8,529 MORE ROOMS BY2023 53% Managed 47% Franchised

Official figures, December 2018 NETWORK & PIPELINE — WHY INVEST IN ibis budget — 4 FLAGSHIPS ibis budget Cirebon, Indonesia 138 ROOMS

NETWORK & PIPELINE — WHY INVEST IN ibis budget — 5 FLAGSHIPS ibis budget Geneva Palexpo, Switzerland 112 ROOMS

NETWORK & PIPELINE — WHY INVEST IN ibis budget — 6 FLAGSHIPS ibis budget Amiens Centre Gare, France 88 ROOMS

NETWORK & PIPELINE — WHY INVEST IN ibis budget — 7 FLAGSHIPS Ibis budget Fribourg - Granges Paccot, Switzerland 85 ROOMS

NETWORK & PIPELINE — WHY INVEST IN ibis budget — 8 FLAGSHIPS ibis budget RJ Praia Botafogo,Brazil 259 ROOMS

NETWORK & PIPELINE — WHY INVEST IN ibis budget — 9 FLAGSHIPS ibis budget Paris Genevilliers, France 133 ROOMS

NETWORK & PIPELINE — WHY INVEST IN ibis budget — 10 LATEST OPENINGS 2018

ibis budget Knokke, Belgium, 68 Rooms ibis budget Surabaya Diponegoro, Indonesia, 138 Rooms

ibis budget Itagui Medellin, Colombia, 150 Rooms ibis budget Foz do Iguaçu, Brazil, 132 Rooms

NETWORK & PIPELINE — WHY INVEST IN ibis budget — 11 KEY UPCOMING OPENINGS

EUROPE AMERICAS

ibis budget FRESNES LES MONTAUBAN, FRANCE 84 ROOMS, JULY ibis budget MEXICO, Mexico 150 ROOMS, DECEMBER 2019 2019 ibis budget SAO CAETANO DO SUL, Brazil 196 ROOMS, MARCH 2019 ibis budget GONESSE, France 92 ROOMS, MARCH 2019 ibis budget BELO HORIZONTE, Brazil 240 ROOMS, NOVEMBER 2019 ibis budget BEYNOST, France 40 ROOMS, MARCH 2019 ibis budget RECIFE, Brazil 226 ROOMS, AUGUST 2020 ibis budget SAINT WITZ, France 75 ROOMS, JUNE 2021 ibis budget FORTALEZA, Brazil 234 ROOMS, MARCH 2020 ibis budget TBILISSI, Georgia 130 ROOMS, AUGUST 2022 ibis budget SAO PAULO, Brazil 104 ROOMS, OCTOBER 2020 ibis budget TBILISSI, Georgia 220 ROOMS, DECEMBER 2022 ibis budget SANTIAGO, Chile 151 ROOMS, MARCH 2019 ibis budget TBILISSI, Georgia 160 ROOMS, JUNE 2022 ibis budget SANTIAGO, Chile 150 ROOMS, APRIL 2021 ibis budget MANNHEIM, Germany 155 ROOMS, MARCH 2020 ibis budget BARRANQUILLA, Colombia 154 ROOMS, MARCH 2019 ibis budget GDANSK, Poland 80 ROOMS, JANUARY 2022 ibis budget BOGOTA, Colombia 120 ROOMS, JUNE 2020 ibis budget GDANSK, Poland 120 ROOMS, JANUARY 2022 ibis budget LIMA, Perou 162 ROOMS, JUNE 2020 ibis budget PORTO, Portugal 100 ROOMS, FEBRUARY 2020 ibis budget LIMA, Perou 116 ROOMS, MARCH 2021 ibis budget BILBAO, Spain 149 ROOMS, DECEMBER 2019 ibis budget MONTEVIDEO, Uruguay 94 ROOMS JANUARY 2021 ibis budget VALANCIA, Spain 69 ROOMS, OCTOBER 2020 ibis budget BARCELONA, Spain 191 ROOMS, DECEMBER 2021 ibis budget MADRID, Spain 88 ROOMS, JUNE 2021 ibis budget MALAGA, Spain 90 ROOMS, NOVEMBER 2021 ibis budget LONDON, United Kingdom 250 ROOMS, MARCH 2020 ibis budget MANCHESTER, United Kingdom 262 ROOMS, JANUARY ASIA – PACIFIC 2021

ibis budget BANDUNG, Indonesia 161 ROOMS, DECEMBER 2021 ibis budget SYDNEY, Australia 97 ROOMS, JUNE 2019

33 FAIRMONT BRAND PRESENTATION P. 33

Secured Pipeline from end 2018 NETWORK & PIPELINE — WHY INVEST IN ibis budget — 12 BRAND PROGRAM ibis budget, STREET-SMART HOTELS

Our brand positioning is expressed in an urban fun and easy-going design world. ibis budget hotels havefunctional, intuitive design. Services are accessible and self-evident. Social spaces are laidback and welcoming. They are urban, fun and street-smart basecamps, friendly places that encourage social interaction.

KEY PROGRAMS — WHY INVEST IN ibis budget — 13 WELCOME-IN REVOLUTIONARY DESK-FREE MOBILE CHECK-IN

ibis budget Manchester Salford Quays, United Kingdom ibis budget Manchester Salford Quays, United Kingdom KEY PROGRAMS — WHY INVEST IN ibis budget —14 SOCIAL HUBS CONTEMPORARY DESIGN & COOL SOCIAL SPACES

ibis budget Luton Airport, United Kingdom ibis budget Pontault-Combault Marne-la-Vallée,France KEY PROGRAMS — WHY INVEST IN ibis budget — 15 VENDING MACHINES SIMPLE AND CONVENIENT FOOD &BEVERAGE OPTIONS

ibis budget Fréjus Saint-Raphaël Centre et Plage, France

ibis budget Sorocaba, Brazil ibis budget Thonon-les-Bains, France

KEY PROGRAMS — WHY INVEST IN ibis budget — 16 NEST ROOMS FAMILY-FRIENDLY, COZY AND COMFORTABLE BEDROOMS AVAILABLE IN DIFFERENT COLORS 3 DIFFERENT LAY OUTS Nest double room by ibisbudget

Nest triple room by ibis budget Nest triple room by ibis budget KEY PROGRAMS — WHY INVEST IN ibis budget — 17 2 microfiber pillows TOP QUALITY A soft andenveloping duvet, 200 x220cm

Amulti-zone, multi-density mattress

A flexible, wood-slatted bed base,with extra support

Metallic-coloured feet

KEY PROGRAMS — WHY INVEST IN ibis budget — 18 BREAKFASTS AFFORDABLE ALL-YOU-CAN-EAT BUFFET QUICK & EASY AT AN AFFORDABLE PRICE

ibis budget Saint-Quentin-en-Yvelines, France

ibis budget Fréjus Saint Raphaël Centre etPlage, France ibis budget Santos Gonzaga, Brazil KEY PROGRAMS — WHY INVEST IN ibis budget — 19 T&C GLOBAL BRAND PROGRAM

WHO

WHY WHAT WE MAKE WE CONNECT HEARTS ALL WE PLACE PEOPLE AT THE AROUND THE WORLD WE ARE HEARTISTS® THE WORLD A MORE HEART OF EVERYTHING WELCOMING PLACE WE DO

All 250.000 of our hearts beat collec- tively; we are united beyond brands, countries or Passionate and Creative and jobs. Now, we are united by sensitive, curious, we everything we do are experts one purpose, we are one heart- comes from in what we We all have deep feelings and beat away from connecting We are driven to connect hearts the heart do. are driven by our passion for hearts all around the world. all around the world. This only people. Guests, colleagues, Every day we actively engage works if we, HEARTISTS®, all everyone is wel- come. We with guests and colleagues. around the globe, make the place people at the heart of When you think about it, being world a more welco- ming We master the fine art of everything we do, and that is part of AccorHo- tels means place, moment after moment. welcoming, connecting, and the ONLY way we do it. that we are ultimately all serving others. connected. Generous, creative and free,we This connection we have with are passionate about people, each other is what makes us attentive to the world. We know one brand. how to dream and push limits!

To know more about the content of the Accor story: Heartiststory.com

KEY PROGRAMS — WHY INVEST IN ibis budget — 20 IBIS FAMILY NEW COMMUNICATION PLATFORM WE ARE OPEN

Increase brand awareness (esp. for 18-35 generation)

Improve emotional perception by establishing ibis on a lifestyle territory

Ladder up from product comfort promise To an inspirational value

Claim the value of OPENNESS for ibis, a brand that welcomes everyone everywhere

Assets to be delivered in March 2019

COMMUNICATION — WHY INVEST IN ibis budget — 21 SOCIAL MEDIA WORLDWIDE CAMPAIGNS

The reach The brand image lever #JustForFriends At ibis, you just enjoy your holiday platform (and your friends). 33K subscribers on global +35M reach 1,8M fans channel +46M impressions 1 GB default page 23M video views +85K engagements 23 country pages +9M views

The showcase of our hotels and destinations #ibisTravelQuest A treasure hunt in the pursuit of each brand’s passion! 24K followers on global account 85M impressions + 6 216 followers (+35,7%) + 15,1M reach + 26,5M impressions (without influencers) IBIS.COM + 17 887 engagement + 6 202 participations (without influencers) 13 languages 31 contribution zones 92M€ revenue generated 4,4% conversion rate.

Official figures, December 2018 COMMUNICATION — WHY INVEST IN ibis budget — 22 WE MEASURE SUCCESS THROUGH THE EVOLUTION OF:

Brand Brand Brand Reputation awareness perception margin Performance Score

33% 60-75% 8,3€ 76pts.

of travelers have agood Good opinion of ibis budget.

The “no frills” and casual positioning is well perceived Low-cost price positioning is clearly understood.

Our objective is Our objective is Our objective is to Our objective is to to raise awareness of to strongly increase increase awareness reach 76.56 pts in2018. by +1to 4 pts. our position as thepremium this price premium. low-cost hotel brand.

Source: BEAM by end 2018 Source: BEAM by end 2017 Source: BEAM by end 2018 Source: TrustYou by end 2018

PERFORMANCE — WHY INVEST IN ibis budget — 23 ibis budget REPUTATION PERFORMANCE SCORE AVERAGE RPS

76,7%

EUROPE 76% ASIA-PACIFIC 77% AMERICAS 80%

AFRICA – MIDDLE EAST 78%

Official figures, December 2018 PERFORMANCE — WHY INVEST IN ibis budget — 24 BRAND AWARENESS (%)

63

51 51

40 38 34 35 31 28 23 23 21

14 15

EUROPE AMERICA ASPAC AFRICA

BEAM Figures as of end 2018. PERFORMANCE — WHY INVEST IN ibis budget — 25 BRAND MARGIN (€) 18

15

13 12

10

8 8 8

4 4 4 3 2

EUROPE AMERICA ASPAC AFRICA

BRAND MARGIN® IN €

Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand Margin® of 10€ means that « Consumers think it is worth paying on average 10€ more per night to stay with brand X compared to an unbranded equivalent ». Figures as of end 2018.

PERFORMANCE — WHY INVEST IN ibis budget — 26 ACCOR DISTRIBUTION SOLUTION ACCOR OFFERS > 110 GLOBAL DISTRIBUTION CHANNELS AT BEST MARKET CONDITIONS

* Figures as of end 2018 PERFORMANCE — WHY INVEST IN ibis budget — 27 ibis budget DISTRIBUTION PERFORMANCE POWERED BY ACCOR

CALLS CENTERS, INTRA HOTEL & FOCUS WEB CLUSTER SERVICES IBIS.COM + ACCORHOTELS.COM + MOBILE WEBSITES + PARTNER WEBSITES

Ibis budget room ACCOR WEB 33% DIRECT SALES 56% revenue WEBSITES, MOBILE SITES & APP Ibis budget room €456 M revenue 8%

25% 65% 35% ACCOR CENTRAL RESERVATION HOTEL SYSTEM PMS

31%

1%

WEB PARTNERS (OTAS) 32% INDIRECT SALES

GDS/IDS

Figures as of end 2017

PERFORMANCE — WHY INVEST IN ibis budget — 28 LE CLUB ACCORHOTELS

ACCOR OWNS THE MOST INTERNATIONAL & FAST GROWING LOYALTY PROGRAM

Loyalty members - Worldwide A Worldwide

Le Club AccorHotels FRS loyalty program Guests’ origin - Worldwide program: Huazhu loyalty program 20 brands 3,500 hotels in 100 countries Northern Americ Free enrollment Europe… as 18% 100% Web based program 173M France 13% More than 27,7k new members every day Central & Le Club AccorHotels represents Easte… Asia- 34.6% of all roomnights Mediterran Pacific Partnerships with large Airlines ean, Middle 31% loyalty program: Skyteam, 120 East & One World, Star Alliance… 106M Africa 100 20%

70

>53 MILLION MEMBERS LE CLUB ACCORHOTELS 4,7 WORLDWIDE REPRESENTS 4 53 40 32 +27,700 34.6% 18 25 10 14 MEMBERS EVERY DAY OF ALL ROOMNIGHTS 2012 2013 2014 2015 2016 2017 2018

LCAH by end of 2018 PERFORMANCE — WHY INVEST IN ibis budget — 29 DEVELOPMENT CRITERIA ibis budget PROGRAMMING & DEVELOPMENT RECOMMENDATION

AAA ultra city center location, historic WORLDWIDE conversion

RECOMMENDED NUMBER OF >80 keys (Franchise) 100 keys and + ROOMS >125 keys (Management)

ROOM AVREAGE SIZE 12,5 sqm 12,5 – 13,5 sqm

TGFA / ROOM -15%/-20% of worldwide 22 – 25 sqm

No restaurant but breakfast room and vending FOOD & BEVERAGE machine PRIME SECONDARY AIRPORTS No bar LOCATIONS LOCATIONS SUBURBS

INTERNATIONAL No fitness center CAPITALS WELL-BEING No swimming pool KEY CITIES & RESORTS No spa MAJOR DOMESTIC DESTINATIONS

MEETINGS No meeting room OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

PERFORMANCE — WHY INVEST IN ibis budget — 30 Thank You

33 FAIRMONT BRAND PRESENTATION P. 33

ibis.com