Design Style Guide

DESIGN STYLE GUIDE

THE LMP LOGO COMPONENTS The Labor Management Partnership logo is the primary graphic element of the LMP identity. It has been designed for application to all forms of media. There are two primary graphic elements that compose the official identity of the Labor Management Partnership: (1) The (L+M)P mark and (2) The tagline “The Power of Partnership.” Our logo has been constructed so that the elements are always in a fixed size and alignment relationship, which should not be altered, modified, or repositioned in any way. To ensure accuracy and consistency, it is recommended that only the artwork supplied on the CD included with this guide be used to reproduce the logotype and logo. contents

E D I U G E L Y T S P M L 3 Purpose of the LMP Design Style Guide 5 THE LMP LOGO 6 Logo components 7 Clear space 8 Two- or four-color logo applications

9 One-color logo applications S T N E T N O C 11 GRAPHIC DESIGN ELEMENTS 12 Typography 14 Color palette 16 Imagery 19 STANDARD DESIGN APPLICATIONS 20 Standard 8.5”x11” brochure covers 22 Standard 8.5”x11” brochure inside layouts 24 Standard stand-alone one-page flyers 26 Ads 29 ELECTRONIC DESIGN APPLICATIONS 30 PowerPoint presentations 32 One-page flyers 35 SPECIAL DESIGN APPLICATIONS 36 Newsletters, calendars, posters 39 DESIGN TIPS AND TECHNICAL INFORMATION 41 File formats 42 Logo formats 43 Union bug 43 Glossary 44 CONTACT INFORMATION

E D I U G E L Y T S P M L PURPOSE OF THE STYLE GUIDE

The LMP Design Style Guide has been developed to provide guidance on usage of the LMP logo and accompanying visual elements such as typography, layout, and color. The LMP Design Style Guide covers basic elements and can be

used by anyone working on printed or Web materials for the LMP, including E S O P R U P those just beginning to appreciate the technical development of design.

We intentionally have developed an LMP style that relies upon bold type, distinct color, staff and physician portraits, and other wide-ranging work- place images to distinguish our LMP as a rich experience rooted in our work and in each other. Our style, rather than lulling or detracting from who we are, is intended to intrigue with surprising images and to communicate the dignity and respect Partnership promises us in our workplaces.

Please note that the LMP Design Style Guide is a living, evolving document, and constructive suggestions are welcome.

Please send your suggestions to [email protected].

The whole visible universe is but a storehouse of images and signs to which the imagination will give a relative place and value; it is a sort of pasture which the imagi-

Charles Baudelaire nation must digest and transform. (1821–1867) French poet

E D I U G E L Y T S P M L THE LMP LOGO

Our Labor Management Partnership (LMP) represents a new vision and a new way of doing business. In Partnership, union members,

physicians, dentists, and managers are working together to solve problems–sharing information, responsibility, and decision making. E H T

This formula creates the power to transform Kaiser Permanente and P M L transform health care in our country. O G O L

The design of our Partnership identity, our logo, distinguishes us in a very memorable way. Figuratively, it demonstrates how separate interests can be unified into a greater whole. It also suggests our purpose, achieving more together than we can separately.

This award-winning Labor Management Partnership logo is the quint- essential representation of a true Partnership–a literal depiction of the abstract. Working equally in Partnership, labor and management are not just the sum of our parts, but are exponentially raised to. . .the Power of Partnership.

E D I U G E L Y T S P M L

Logo

Tag Line

E H T

O G O L P M L Pantone 1795 Pantone Black

C-0 M-94 Y-100 K-0 C-0 M-0 Y-0 K-100 R-238 G-52 B-36 R-19 G-15 B- 6

This logo alone THE LMP LOGO COMPONENTS The Labor Management Partnership represents the logo is the primary graphic element of the LMP identity. It has been Labor Management Partnership, and designed for application to all media. There are two primary graphic as such should not elements that compose the official identity of the Labor Management be accompanied Partnership: (1) the (L+M)P mark, and (2) the tagline “The Power of by either the Kaiser Permanente logo or Partnership.” the AFL-CIO logo. Our logo has been constructed so the elements are in a fixed size and alignment relationship, which should not be altered, modified, or repositioned in any way. To ensure accuracy and consistency, it is recommended that only the artwork supplied on the CD included with this guide be used to reproduce the logotype and logo.

E D I U G E L Y T S P M L

E H T

O G O L P M L

THE LMP LOGO CLEAR SPACE REQUIREMENTS Clear space is the The dotted line area around the logo that must be free of other type or graphics, so indicates the bound- ary of recommended they do not interfere with the legibility or integrity of the identity. clear space that Clear space measurements are relative and are based on the height of should surround the parentheses in the logo. the logo.

E D I U G E L Y T S P M L PMS 1795 PMS 1795

100 percent White Black

O G O L P M L E H T

The primary font for THE LMP LOGO IN two- OR four-COLOR APPLICATIONS The the LMP logo is Mrs. Eaves. official colors of the LMP identity are black + PMS1 795, as indicated above. The logo may be used against a black background when neces- sary. In these cases the black portions of the logo become white. The red “P”remains unchanged, or is 40 percent black in a one-color application. This configuration is unsuitable for photocopying or faxing. When using reversed-out artwork for materials that will be faxed, use the black and white version shown on the following page.

E D I U G E L Y T S P M L 60 percent 40 percent Black Black White 100 percent White Black

E H T

O G O L P M L

THE LMP LOGO IN one-COLOR APPLICATIONS In one-color applica- Any other variation of the LMP logo tions, the LMP logo is 100 percent black; the “P” is 60 percent black. other than shown If the logo is reversing out of a dark background, it is all white except above is not to be for the “P”, which is 40 percent black. used.

THE LMP LOGO MISUSE The logo should not be placed over dark, patterned, or photographic backgrounds, because the background will interfere with the legibility of the mark. Please note additional requirements below: do not • change the size of the tagline relative to the logo; • change the typeface or colors used in the logo; • change the layout of the logo; • place the logo in a box or other shape; • add dimensional or outline effects to the logo; • stretch or distort the logo; • use a background color other than those specified in this guide; or • use the logo against a complicated pattern or photo unless it is significantly screened back.

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page….When it is a good design, the reader has to feel comfortable because the

Adrian Frutiger letter is both banal and beautiful. (1928– ) designer and typographer

10 E D I U G E L Y T S P M L GRAPHIC DESIGN ELEMENTS

The LMP graphic design system is designed to be flexible and nonre- strictive. This affords the skilled designer many options, with the goal that the materials, while having unity with each other, also will be able

to stand alone as unique. S T N E M E L E N G I S E D C I H P A R G

This section provides specifications for typography, available color palette, LMP label, and imagery. These guidelines ensure each graphic element reinforces LMP’s identity in a clear and consistent way.

11 E D I U G E L Y T S P M L Mrs. Eaves Roman abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+-=<>?:”,

S T N E M E L E N G I S E D C I H P A R G Mrs. Eaves Italic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+-=<>?:”,

Mrs. Eaves Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+-=<>?:”,

mrs. eaves smallcaps abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+-=<>?:”,

Mrs. Eaves is the serif MRS. EAVES Typography plays an essential role in LMP’s identity font in the system. program. Using the suggested typefaces for every communication Serif means “feet.” This kind of typeface establishes a distinctive, cohesive, and memorable style. has accented “feet” and noticeably thin- There are two suggested typefaces for the identity—one serif and one ner and thicker lines. sans serif typeface–both are available for PC and Macintosh platforms. The selected typefaces reflect the established identity of the LMP. 12 E D I U G E L Y T S P M L abcdefghijklmnopqrstuvwxyz Avenir 35 Light abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+-=<>?:”,

abcdefghijklmnopqrstuvwxyz Avenir 35 Light Oblique S T N E M E L E N G I S E D C I H P A R G abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+-=<>?:”,

abcdefghijklmnopqrstuvwxyz Avenir 55 Roman abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+-=<>?:”,

abcdefghijklmnopqrstuvwxyz Avenir 85 Heavy abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+-=<>?:”,

AVENIR This font is to be used in conjunction with Mrs. Eaves. Avenir is the sans serif font in the We recommend Avenir as a headline font and Mrs. Eaves for text. system. Sans serif means “without feet.” This kind of typeface has no accented “feet” and no noticeable variation in line weight. 13 Pantone 1795 Pantone 179 Pantone 151 Pantone 123 C-0 M-94 Y-100 K-0 C-0 M-79 Y-100 K-0 C-0 M-48 Y-95 K-0 C-0 M-24 Y-94 K-0

E D I U G E L Y T S P M L R-238 G-53 B-36 R-241 G-92 B-34 R-248 G-151 B-40 R-255 G-196 B-37 HEX: EE3524 HEX: F15C22 HEX: F89828 HEX: FFC425

Pantone 4625 Pantone 1535 Pantone 1525 Pantone 131 C-0 M-60 Y-100 K-79 C-0 M-53 Y-100 K-38 C-10 M-62 Y-100 K-1 C-0 M-32 Y-100 K-9 R-87 G-39 B-0 R-166 G-96 B-11 R-222 G-121 B-38 R-231 G-166 B-20

HEX: 572700 HEX: A6600B HEX: DC7926 HEX: E7A614 S T N E M E L E N G I S E D C I H P A R G

Pantone 262 Pantone 255 Pantone 267 Pantone 2635 C-45 M-100 Y-0 K-55 C-51 M-100 Y-0 K-25 C-89 M-100 Y-0 K-0 C-28 M-27 Y-0 K-0 R-86 G-0 B-78 R-115 G-20 B-114 R-73 G-47 B-146 R-181 G-178 B-217 HEX: 56004E HEX: 731472 HEX: 492F92 HEX: B5B2D9

Pantone 2758 Pantone 2736 Pantone 286 Pantone 278 C-100 M-87 Y-22 K-7 C-100 M-89 Y-3 K-0 C-100 M-66 Y-0 K-2 C-39 M-14 Y-0 K-0 R-33 G-63 B-125 R-33 G-65 B-150 R-0 G-93 B-170 R-150 G-192 B-230 HEX: 213F7D HEX: 214196 HEX: 005DAA HEX: 96C0E6

Pantone 7483 Pantone 371 Pantone 377 Pantone 397 C-90 M-35 Y-100 K-30 C-67 M-36 Y-100 K-24 C-59 M-18 Y-100 K-2 C-10 M-0 Y-100 K-11 R-5 G-99 B-51 R-85 G-111 B-50 R-120 G-162 B-64 R-213 G-209 B-14 HEX: 056333 HEX: 556F32 HEX: 78A240 HEX: D5D10E

ACCENT COLORS This palette of accent colors can be used for strong In primary applications, accent colors accents in combination with the background colors, or screened as should not be tints backgrounds. Examples of usage can be found throughout this guide. or transparent. In secondary applica- Pantone numbers are indicated on top; CMYK equivalents (for tions, accent colors print materials), RGB equivalents (for screen), and HEX colors can be used as a tint (for Web) are provided below. or a transparency. 14 Pantone 7504 Pantone 451 Pantone 7502 Pantone 4545 C-0 M-25 Y-45 K-40 C-32 M-27 Y-57 K-0 C-9 M-15 Y-41 K-0 C-0 M-3 Y-19 K-6

R-166 G-132 B-98 R-180 G-172 B-127 R-232 G-209 B-160 R-241 G-229 B-199 E D I U G E L Y T S P M L HEX: A68462 HEX: B4AC7F HEX: E8D1A0 HEX: F1E5C7

Pantone 7544 Pantone Cool Gray 7 Pantone 7542 Pantone 2706 C-10 M-1 Y-0 K-40 C-0 M-0 Y-0 K-37 C-10 M-0 Y-3 K-16 C-19 M-9 Y-0 K-0 R-149 G-160 B-169 R-173 G-175 B-178 R-194 G-209 B-212 R-201 G-216 B-239

HEX: 95A0A9 HEX: ADAFB2 HEX: C2D1D4 HEX: C9D8EF S T N E M E L E N G I S E D C I H P A R G

Background colors BACKGROUND COLORS In support of the Labor Management should not be modi- Partnership identity, a secondary color palette has been developed. fied or changed. In secondary appli- This palette comprises eight colors that can be used alone or in cations, background combination with one another. These colors are suitable for large colors can be solid backgrounds. used as a tint or a transparency.

15 E D I U G E L Y T S P M L

S T N E M E L E N G I S E D C I H P A R G

EVERYONE BENEFITS BECAUSE WE’RE BETTER TOGETHER

A variety of choices THROUGH THE LMP we have made a difference for ourselves and our communities. Just look at how we won safe and effective for photography nurse-to-patient stafﬁng ratios in California, and then bested the state-mandated ratios in some places. Or the effective needlestick and illustration legislation that was adopted as a national standard. How about the fact that Kaiser Permanente has extended health care coverage to striking workers in the grocery and hospitality industries? Or that afford creativity we work together to expand health care quality and access to the millions without it? when designing an LMP print piece. W W W . L M P A R T N E R S H I P . O R G

16 N E D I U G E L Y T S P M L Heal ision th c V are re fo rm

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STYLE GUIDE S T N E M E L E N G I S E D C I H P A R G

THE LMP LOGO COMPONENTS The Labor Management Partnership logo is the primary graphic element of the LMP identity. It has been designed for application to all forms of media. There are two primary graphic elements S that compose the official identity of the Labor Management Partnership: (1) The (L+M)P mark and (2) The tagline “The Power of Partnership.” Our logo has been constructed so that the elements are always in a fixed size and alignment relationship, which should not be altered, modified, or repo- m a p p i n g o u r f u t u r e sitioned in any way. To ensure accuracy and consistency, it is recommended that only the artwork supplied on the CD included with this guide be used to reproduce the logotype and logo.

2007calendar

IMAGERY To achieve a diverse look to LMP materials while still One image or a retaining an overall visual continuity, we encourage a creative combination of many images can approach to choosing and implementing imagery. be used on the cover. PHOTOGRAPHY We have a large photo library of both historic and con- temporary images. It is important to use worksite photos that show people engaged in their work in a real sense, not with a canned, stock image look. Use of color and black-and-white photography together or separately is encouraged.

ILLUSTRATION Use illustration when the subject calls for it: to express humor or a different perspective.

GRAPHIC ELEMENTS Patterns, color backgrounds, and graphic icons can be used on their own or to support a graphic layout.

17 Design is a plan for arranging elements in such a way as

Charles Eames best to accomplish a particular purpose. (1907–1978) designer

18 E D I U G E L Y T S P M L STANDARD DESIGN APPLICATIONS

The following pages outline options for application of the graphic design elements to the grid, and the use of color and type in those

applications. S N O I T A C I L P P A N G I S E D D R A D N A T S

Charles Eames (1907–1978) designer

19 E D I U G E L Y T S P M L

S N O I T A C I L P P A N G I S E D D R A D N A T S

Through our Labor Management Partnership we are making Kaiser Permanente the best place to receive care and the best place to work. Coalition of Kaiser Permanente Unions and Kaiser Permanente www.lmpartnership.org 1-888-LMP-AT-KP (1-888-567-2857)

Brochure Back Brochure Front

Standard brochure STANDARD BROCHURE COVERS The above example is based on cover consists of 8.5”x11” proportions. The vertical space is divided into eight hori- photo(s) and a horizontal band zontal slices, each 1.375” high. A horizontal band housing both the that houses both title of the brochure and the LMP logo resides within any one of the title of the those slices. The band ends 1.375” from the right edge of the page. brochure and the LMP logo. The band can extend across the back cover and house the LMP On the standard address. On standard 8.5”x11” cover applications, the height of the brochure back cover the band band should not exceed 1.375”. The placement of the band will vary extends directly depending on the aesthetic judgment of the designer. from the front of the brochure. 20 E D I U G E L Y T S P M L

S N O I T A C I L P P A N G I S E D D R A D N A T S 1 .375”

11”

22 pt Avenir caps

The LMP logo at ” the left should be aligned in the center of the white box, top and bottom and side to side.

21 E D I U G E L Y T S P M L

S N O I T A C I L P P A N G I S E D D R A D N A T S

Standard brochure STANDARD BROCHURE INSIDE LAYOUT The eight-band vertical grid inside should have is utilized on the interior of the brochure as well. Within the grid a good balance of photos to text, and there are a variety of ways to handle type and images. a clear hierarchy of headline to body copy.

22 E D I U G E L Y T S P M L

S N O I T A C I L P P A N G I S E D D R A D N A T S

Above is an example of a two-color brochure.

23 E D I U G E L Y T S P M L

Radiology Employees

EVS

Employ- ees S N O I T A C I L P P A N G I S E D D R A D N A T S

Standard flyers STANDARD STAND-ALONE ONE-PAGE FLYERS These flyers are meant incorporate two to post on bulletin boards, to hand out at meetings, and to under- spot colors to accent text and score important pieces of information. photos.

24 E D I U G E L Y T S P M L

Chart room Employ- ees

EVS Employ- ees

S N O I T A C I L P P A N G I S E D D R A D N A T S

These flyers can be used in two- and four-color applications.

25 E D I U G E L Y T S P M L

S N O I T A C I L P P A N G I S E D D R A D N A T S

Kaiser Permanente

Because it’s the best place to work, it’s the best place to receive health care

It must be working. For three years running, Kaiser Permanente has received the highest ratings in measure after measure of its service and quality from our patients and employees.

The width of the band ADS On LMP ads, the band used on brochure covers is an optional on ads will vary based on the size. component. These 8.5”x11” ads show a few layout options.

26 E D I U G E L Y T S P M L Kaiser Permanente Because it’s the best place to work, it’s the best place to receive health care At Kaiser Permanente, we believe the people who do the work, know best how to improve health care. That’s why we’ve formed a Labor Management Partnership that uses the knowledge and expertise of all of us – workers, managers and physicians. Combined with our comprehensive health care - system, our Partnership means we can offer you and your family quality health care at the best prices.

It must be working. For three years running, Kaiser Permanente has re ceived the highest ratings in measure after measure of its service and quality

from our patients and employees. S N O I T A C I L P P A N G I S E D D R A D N A T S

Kaiser Permanente

Because it’s the best place to work, it’s the best place to receive health care

At Kaiser Permanente, we believe the people who do the work, know best how to improve health care. That’s why we’ve formed a Labor Management Partner ship that uses the knowledge and expertise of all of us – workers, managers and physicians. Combined -with our comprehensive health care system, our Partnership means we can offer you and your family quality health LABOR MANAGEMENT PARTNERSHIP care at the best prices. KAISER PERMANENTE & THE COALITION OF KAISER PERMANENTE UNIONS It must be working. running, Kaiser Permanente has Forreceived three the years high www.LMPartnership.org est ratings in measure after measure of its service and quality from our patients and employees. -

These ads reflect different layout options for the same information.

27 When I’m working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it

R. Buckminster Fuller is wrong. (1895–1983) inventor

28 E D I U G E L Y T S P M L ELECTRONIC DESIGN APPLICATIONS

In electronic design applications, in which the final presentation will not be printed, but rather will be viewed on a computer or projected on a screen, please use the RGB or HEX color values on pages 14 and

15, and use the fonts Arial and Times New Roman as substitutes for S N O I T A C I L P P A N G I S E D C I N O R T C E L E Avenir and Mrs. Eaves (see below).

The following pages show examples of PowerPoint and Microsoft Word templates, both which are available online at www.LMPartnership.org.

TYPOGRAPHY FOR WEB AND ELECTRONIC DOCUMENTS

R. Buckminster Fuller The following typefaces are readily available on all computers and (1895–1983) inventor should be used only for the Web and for electronic materials when no other fonts are available.

Sans serif (to replace Avenir):

Arial Arial Italic Arial Bold Arial Bold Italic Serif (to replace Mrs. Eaves): Times New Roman Times New Roman Italic Times New Roman Bold Times New Roman Bold Italic

29 E D I U G E L Y T S P M L

S N O I T A C I L P P A N G I S E D C I N O R T C E L E

TRANSFORMING KAISER PERMANENTE TO TRANSFORM HEALTH CARE

PowerPoint presenta- POWERPOINT PRESENTATIONS Standard PowerPoint templates and tions use the fonts Times New Roman other electronic applications use the fonts Arial and Times New Roman as and Arial. substitutes for Avenir and Mrs. Eaves. These fonts are readily available on any computer. Above is an example of a standard cover for a PowerPoint template.

30 E D I U G E L Y T S P M L

S N O I T A C I L P P A N G I S E D C I N O R T C E L E

Above is an example of a standard inside page for a PowerPoint template.

31 E D I U G E L Y T S P M L

S N O I T A C I L P P A N G I S E D C I N O R T C E L E

Standard flyers ELECTRONIC ONE-PAGE FLYER TEMPLATES These modifiable have a variety flyers, available on the LMP website, are meant to post on bulletin of different applications. boards, to hand out at meetings, and to underscore important pieces of information.

32 E D I U G E L Y T S P M L

2005 national FIVE agreement MINUTES ABOUT

we UNIT all want -BASED can. to do This the best is more job we TEAMS defending important can and our model today deliver for-pr of than the best ofit competitors. health ever befor service transform care against e because we the Small aggr we car organization changes essive, are • UBT e works are n non-union, s will best. to show o longer enhance High the enough; and quality performance world we service of unit-based that our must to our care runs thr model patients members teams oughout of health and and of us (UBT the r are the accountable s) are National eaching key the engine Agr our to each of for impr eement, car shared us the oving for success. and e, best goal the opportunity performance price, of “best company UBTs m to and , the at ake work.” best and health power the fr each one place car , and ont line. e delivery the re They . sponsibility give to uB transform ts will uni Rollout t B Y unit • UBT s will be unit, introduced uBts A and every unit RE PA work by in ACtio RtnERSHiP a UBT unit n . UBTs will have union, will be • By physician, composed forming of UBT repr and workers, s, Coalition esentatives. management management, trained People physicians to serve will be and on will partner maintaining UBTs problems to service while S N O I T A C I L P P A N G I S E D C I N O R T C E L E and solve levels. that make • Many directly decisions units affect already the form o have • This work unit. f teams, som active called e partnership names—LMP by line will at different help the fr special team, mo us create ont pr Council, re dynamic better oject team. or workplaces , tant work The employees of these impor- are where continue structur they valued until es know for what UBT will and have may be s r oll out things a say incorporated and are done. in how UBT UBT structur into us leverage s will e. the unit’ the help s experience, knowledge, and employees skills of to our impact have the on service greatest delivery .

MORE INFORMA www.lmpartnership.orTION hank magazine g [email protected] leave partnership g comments questions, at 888-lmp-aor requests for t-kp (888-567-2857)materials

These flyers are can be accessed on the LMP website in Microsoft Word format.

33 Design is everything. Everything! Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is

Paul Rand so complicated. (1914–1996) designer

34 E D I U G E L Y T S P M L SPECIAL DESIGN APPLICATIONS

The LMP graphic design system sometimes has to stretch to afford maximum creativity.

In some instances, the piece you are asked to do will need to stand S N O I T A C I L P P A N G I S E D L A I C E P S totally on its own. In these cases, the basic grid will not need to be incorporated into your design.

You still are encouraged to incorporate the color palette and the type choices into your design. Additionally, the specs for the LMP logo (beginning on page 6) must be adhered to.

The following pages show examples of special LMP pieces.

35 E D I U G E L Y T S P M L

PI T ’ SAA HRE ATLTNH Y WEARY T OSOHP E RIAPT E

WE BELIEVE in Partnership. We promote informed and open problem-solving and decision-making. We support continuous improvement of people, work, and health care. We believe the people who do the job every day are the people who understand the problems and the people who come up with the solutions that may

not occur to managers or physicians alone. And we walk our talk.

S N O I T A C I L P P A N G I S E D L A I C E P S Partnership. It’s about healthy working relationships. Healthy departments. And a healthy bottom line.

W W W . L M P A R T N E R S H I P . O R G

BANK ON YOUR HEALTH HOW TO MAKE BANK OFF BENEFIT THE NEW TIME- H U LT WORK FOR YO ON YOUR HEA

Special publications and ads have a unique look, and are tied to LMP by the logo only.

In special publications that have their own identity, the LMP logo must be included but not necessarily on the cover.

36 | ISSUE No.11 DECEMBER 06

E D I U G E L Y T S P M L

FRONTLINE NEWS FOR KP WORKERS, MANAGERS & PHYSICIANS

S N O I T A C I L P P A N G I S E D L A I C E P S

THIS ISSUE IN Health care r Stewards of Change n efo N ng Like We Mean It io rm Rx for Uncertain Times is V U n i From the Desk of Henrietta: Acti t- b a s e d

t e a h m t

w s

o r

G E

lmp g

t c

a t

O W S

mapping our future

2007calendar For this LMP desk calendar, Mrs. Eaves, the LMP logo, and some selections from the original color palette are retained.

37 I’m afraid that if you look at a thing long enough, it

Andy Warhol loses all of its meaning. (1927–1987) designer, artist

38 DESIGN TIPS AND TECHNICAL INFORMATION E D I U G E L Y T S P M L

Overall • Layouts should have a clear hierarchy between elements and be easy to read.

• Your type layout and design should be consistent throughout the piece. N O I T A M R O F N I L A C I N H C E T D N A S P I T N G I S E D • Keep it clean and simple; cluttered layouts are difficult to decipher.

Color • When using solid blocks of color as a design element, limit your use to two spot colors per page when using photos. In documents with multiple pages, retain consistency with the colors from page to page. • When putting text on top of a block of color, make sure there is enough contrast to make the type readable.

Photos • Use photos that specifically represent the subject of your piece. • Do not use type directly on top of photos unless it is easily readable.

39 E D I U G E L Y T S P M L DESIGN TIPS AND TECHNICAL INFORMATION, continued

Typography • Avoid hyphenating more than one word in a vertical row. • Do not hyphenate words with fewer than five characters, and hyphen-

ate only after three characters or more. N O I T A M R O F N I L A C I N H C E T D N A S P I T N G I S E D • Highlight URLs in a different color from the rest of the text so they are easy to pick out; the “LMP” in LMPartnership.org should be all caps. • All caps may be used for a headline, but avoid using all caps in text, as it is difficult to read. • Use italics sparingly, as text in italic can be difficult to read. • Always consider readability of text first. • Keep a distinct separation between headlines and text. • All body copy in Mrs. Eaves should be at least 11 pt. • All body copy in Avenir should be at least 10 pt. • Keep all type 1/2” inside the outer margins of the page. • Use serial commas. • Use “em” dashes to separate ideas in a sentence, but without spaces before and after the dash.

40 E D I U G E L Y T S P M L FILE FORMATS

The LMP logo is available for PC and Mac platforms in the following file formats. These files are available in color and in black and white.

N O I T A M R O F N I L A C I N H C E T D N A S P I T N G I S E D TIF: Widely used image format for printed material; does not use compression, therefore does not lose image information; typically preferred for print projects.

EPS: Ensures highest possible output quality, as it is in the original file format (Illustrator CS2).

JPG: Uses a compression mechanism to use less memory; used for Web, e-mail and multimedia such as PowerPoint presentations; better color accuracy than GIFs.

GIF: Smallest file format; uses minimum information needed to render a graphic; used for Web and multimedia such as PowerPoint presentations; has option of saving with transparent background; can be used for simple animations on the Web.

41 E D I U G E L Y T S P M L CHOOSING LOGO FORMATS

PROGRAM PREFERRED FORMATS PowerPoint on screen jpg, gif PowerPoint to print tif, jpg, gif

N O I T A M R O F N I L A C I N H C E T D N A S P I T N G I S E D MSWord on screen gif MSWord to print eps, tif, jpg Excel gif, jpg, gif Microsoft Publisher tif, jpg Web jpg, gif

For professionally printed materials, check with your printer for preferred format specifications. We recommend tif for pixel-based images, and eps for vector images.

42 E D I U G E L Y T S P M L USE OF THE UNION BUG IN OFFSET PRINTING

For professionally printed materials, it is required that you select a union printer. Please communicate with the printer and make sure the bug is positioned prominently on the back cover or bottom front

of the piece. It is essential that the union bug is visible on any printed N O I T A M R O F N I L A C I N H C E T D N A S P I T N G I S E D piece for the LMP.

GLOSSARY

PANTONE colors, specially blended solid inks used in such printing as offset, silkscreen, and engraving.

CMYK (Cyan, Magenta, Yellow, and Black) values are used in professional printing when color art must be reproduced.

GRAYSCALE is a color mode that only utilizes black, white, and a range of gray pixels to render an image.

RGB mode utilizes values of Red, Green, and Blue light to create a projected color. This mode is used for graphics that are viewed on computer displays such as screen-based electronic presentations and the Web.

HEX colors, or “websafe” color codes define what are considered safe, non-dithering colors for monitors that can only display up to 256 colors; these should be used for Web only. 43 E D I U G E L Y T S P M L CONTACT INFORMATION

GENERAL QUESTIONS Janet Coffman [email protected]

N O I T A M R O F N I T C A T N O C TECHNICAL ISSUES REGARDING ACCESSING FILES Kyra Kitlowski [email protected]

DESIGN ASSISTANCE Janet Coffman [email protected]

PHOTO LIBRARY ASSISTANCE Gwen Scott [email protected]

44 Every child is an artist. The problem is how to remain

Pablo Picasso an artist when you grow up. (1881–1973) artist

45 Produced by the LMP communications team, 1 Kaiser Plaza, 24 Lakeside, Oakland, CA 94612 www.LMPartnership.org