CEATEC JAPAN 2018 Exhibition Report
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Connecting Society, Co-Creating the Future CEATEC JAPAN 2018 Exhibition Report Sponsorship CEATEC JAPAN Executive Board TUE FRI 2018.10.16 10.19 Japan Electronics and Information Technology Industries Association Makuhari Messe www.ceatec.com Communications and Information network Association of Japan Computer Software Association of Japan Index Outline/Event 02 Exhibition Report (Summary) 04 CEATEC JAPAN In Numbers 06 Global Symposium 09 Conference: Connected Industries / Opening Reception 10 Keynote Speech 12 Special Exhibits by Organizers 14 CEATEC AWARD 2018 16 Floor Map 20 Exhibitors List Conference/Seminar 22 Conference / Seminar Program CEATEC JAPAN Key Visual The overlapping layers of color in this artwork signify the Results future full of potential and expectations, organically linking 30 Visitor Breakdown all people, things, and technologies involved with CEATEC 31 Visitor Questionnaire JAPAN. Representing CEATEC JAPAN, it symbolizes a 32 Public Relations / Promotions show that generates something new whenever people and technologies resonate and interconnect. 35 Overview 02 CEATEC JAPAN 2018 The exhibition comes to a successful conclusion with an increase in both exhibitor and registered visitor number. Exhibition Report (Summary) CEATEC JAPAN, which celebrated its 19th anniversary this technologies at 1,786 booths (1,758 in 2017, up 1.6%). The year, announced its transformation from a consumer number of visitors over the four-day period was 156,063 electronics show to a comprehensive CPS/IoT exhibition, and (152,066 in 2017, increasing by 3,977 or 2.6%), with an a driving force for social transformation, back in 2016. average of 39,016 visitors per day representing the fifth Continued from last year as a global showcase for Japan’s largest attendance in CEATEC JAPAN history. The number of growth strategies and vision of the future known as Society visitors from overseas reached 1,985 (1,844 in 2017). On 5.0, the theme for 2018 was “Connecting Society, Co-Creating Monday, October 15th, the day before the exhibition opened, the Future” to go beyond the boundaries of the industry by a press conference was held explaining the outline of the effectively integrating policies, industries and technologies. exhibition, followed by Media Convention. The Media The exhibition showcased and disseminated “the future that Convention gathered a total of 470 (473 in 2017) members of will be realized with Society 5.0” where IoT, robots and AI will the press both from Japan and overseas. CEATEC JAPAN all play important roles. was covered by online and television news as well as in A total of 725 exhibitors (exhibitors from overseas: 206 from newspapers on a daily basis by visiting journalists, which 19 countries; up 7 exhibitors from 2017) displayed their reached 1,359 in total. 03 CEATEC JAPAN 2018 In Numbers visitors 156,063 Day 1 Day 2 Day 3 Day 4 2015 2016 UP 9.1% 2017 UP 4.7% 2018 UP 2.6% The show was held from Wednesday to Saturday in 2015, and Tuesday to Friday from 2016. In 2018, the visitor number is higher on the first day of the event. This is presumed to be a keynote effect. 04 exhibitors 2017 results: UP 327 8.7% New exhibitors Companies and 725 organizations 345 2017 results: 140 Startups & university 2017 results: research organizations Exhibitors from 199 overseas (from 22 countries/regions) 162 206 (from 19 countries/regions) conference UP Conference participants 14.2% Conference sessions Total of 30,748 163 05 CEATEC JAPAN 2018 PART.1 Global Symposium: Connecting Society, Co-Creating the Future October 15 (Mon.), 2018 at Yamabuki Banquet Room (4F), Palace Hotel Tokyo Pre-Event Number of attendees: 193 Global Symposium: Connecting Society, Co-Creating the Future PART.1 Individual Presentations With the advent of the Fourth Industrial Revolution, the world symposium brought together top business leaders from four is seeing dramatic changes to the industrial structure, and industrialized countries to share ideas on the social there are growing expectations for accelerated technological challenges faced by each country, to discuss policies and innovation. In response, countries have been developing their solutions, and to propose new approaches transcending own strategies, reflecting national issues. However, this traditional barriers to co-create the future. Japan and Japanese companies are is the expansion of IoT technology. Big very important partners for Germany, data utilization is important, but both especially in this time of global political Japan and Germany must solve issues upheaval. In Germany over the last cou- relating to the gathering, sharing and ple of years, Industry 4.0 has become protection of data. Current and future a trademark for the digital transforma- business models often rely on data, and tion not just of industry but also for the as the free flow of this information be- economy and society. Japan’s Society comes ever more important, it is neces- 5.0 strategy is similar in many ways, but sary to find the right balance between it includes much more of the impact of privacy concerns and the need to pro- digitalization on society. cess data for business. The social issue Currently, the most innovative step in in this accelerating digital transforma- German industry’s digital transformation tion is digital education. Dr. Dieter Kempf Chairman, Federation of German Industry BDI 06 The greatest power of the digital tech- The goal of digital transformation is to nologies that enhance productivity and bring about a better world – specifically, competitiveness is enabling people to to realize new urban development for reduce to zero the distance between vir- the benefit of its citizens, to implement tual and real, between imagination and energy reforms, and to provide better realization. And for this it is very import- work. A major challenge that France is ant to realize full-enterprise digital trans- facing at present is the transformation formation. For large companies, there is of SMEs. The Industrie du futur strategy a need to implement open innovation focuses on support for startup compa- through collaboration with small- and nies. France also aims to reform work medium-size enterprises (SMEs). styles for the future. Mr. Philippe Forestier Deputy Director General, Dassault Systemes in charge of external relations and International affairs Salesforce was established almost 20 novation, there is a possibility that they years ago, by applying the convenience can be mistakenly or intentionally mis- of cloud-based internet consumer ser- used. That is why Salesforce has set vices that had emerged at the time to up the Office of Ethical and Humane CRM. Salesforce was founded on 3 key use of Technology. Also, Salesforce has ideas, ie., a New Business Model, a New been working with the World Economic Technology Model with Cloud-Comput- Forum, supporting the establishment of ing and Multi-Tenancy, and the 1-1-1 the Centre for the Fourth Industrial Rev- model which is to give back 1% of its olution in San Francisco last year and equity, 1% of its products and 1% of Japan this July, and intends to contrib- employee hours to the community. We ute to its activities as it expands globally are in the midst of the Fourth Industrial to India and China, particularly in the Revolution, and while new technologies area of CRM. such as AI are being leveraged for in- Mr. Parker Harris Co-Founder & CTO, Salesforce.com, the Partner Company for the World Economic Forum Centre for the Fourth Industrial Revolution The Fourth Industrial Revolution has urgent attention. In addition to the ac- prompted companies around the world tivities of individual companies, the gov- to develop initiatives that exploit these ernment has established a system for new technologies, particularly in man- certifying Fourth Industrial Revolution ufacturing. Meanwhile, in Japan the skills courses to provide opportunities emergence of a super-aging society is for employees to acquire professional foregrounding various concerns – such expertise and advance their careers. as higher social security costs, a short- A stronger partnership is required be- age of workers, a lack of people to re- tween universities and industry, but place business owners, and shrinking partnerships are not limited to Japan, regional economies. Measures utilizing as demonstrated by the establishment digital technologies advanced by the of the Japan-India Startup Hub in India, Japanese Government aim at realizing where there is a large pool of human Society 5.0, a new society that balances resources with digital expertise. In the economic advances with the resolution area of ventures and R&D, the J-Start- of social issues. Nevertheless, the short- up Program has been launched to foster age of data scientists and other human startups with global competitiveness. resources is a major issue that requires Mr. Masaki Sakuyama Chairman, Japan Electronics and Information Technology Industries Association (JEITA) 07 Global Symposium: Connecting Society, Co-Creating the Future PART.2 Panel Discussion Discussion by Panelists from Various Countries. As demonstrated by the presentations given in Part 1, each different perspective country has adopted a different approach but there are also from the large corpo- points in common such as how to enjoy the benefits of social rations, and it was digitalization. pointed out that large The first question put to the panelists, representing the four companies can learn countries, was about how to evaluate the current state of from them while pro- progress of digital transformation. Responses from Germany viding assistance to and Japan were that the digitalization of SMEs is particularly startups. difficult. Besides recogniz- From the US came the advice that, in order to see success, ing the importance of big data and smart data, there was also it is important to have a clear idea of the end goal of adopting discussion regarding the fact that it is data utilization, rather the new technologies of the Fourth Industrial Revolution, than data collection, that differs from country to country.