issue 4 issue

a quarterly newsletter from the house of RKL jul-sep 2019 jul-sep volume 1 1 volume

Dr Lalit Khaitan chairman and managing director

t has been an overwhelming quarter for all opportunity to activate the objective and this time, of us at Radico. The pace we are growing at is with a mega bike rally. Youth is the foundation Iextremely promising at elevates us to expand out of a bright future of the society, with the rally, we outreach beyond business. Radico has always been provided financial assistance to the students and at the forefront of society welfare at every stage of underprivileged children to ride for a cause. Cause the company’s progress. This year around, we have of making the country hearty and healthy. Cause of gone a step ahead to encourage the well-being of the adopting cycling as a mode of commutation. Cause of civilians. The “Fit India Movement” flag off by Prime making the country pollution-free. Minister Narendra Modi encouraged a wave of fitness As you all know, Radico Khaitan has always been a among the countrymen. In line with the nationwide socially driven organization and continues to widen its movement, Radico partnered with 59th National socially purposeful initiatives. Weather it’s the biggest Inter State Senior Athletics Championships 2019. annual sports event of Rampur , ‘Half Marathon’ The championship was contested by over 600 athletes , T20, Day and Night Cricket Tournament on the and provided an opportunity to them to qualify district level for village cricket teams, or sponsoring for participation in IAAF World Championships, mountaineer to prepare for climbing Mount Everest, Doha. This enabled us to offer a platform to budding it’s a continued effort of Radico Khaitan to promote sportspersons to emerge and make prominent space sports for a good health and a healthy India, which in the world’s sports landscape. To see India on top will make a wealthy India. in the global sports space is a dream we all have been In the education landscape, our felicitation of yarning for years. It was a great platform to make the top achievers in the board exams in Rampur that dream come true. A scheme to provide financial encourages them to excel in the future endeavours. assistance to deserving athletes is also being worked You will be happy to know that besides awarding upon. the scholars for their terrific results, we also In the month of September, we got yet another provided means to 11 underprivileged girls to up-lift Radico Khaitan Limited Newsletter

themselves. In addition to this, we took up slowdown is aggravated by the increasing year at the World HRD Congress. I would the responsibility to fund the education of 6 raw material prices. Our strong portfolio like to congratulate each one of you who orphans. We will continue to recognise and of premium brands continued to deliver made the achievement of this milestone celebrate their achievements and success expected growth. Given our ability to possible. which in turn ensures the progression of the maintain the strong growth trajectory, I am even more excited about the time country and society as a whole. we are confident of delivering improved to come for what all it has in store for us. At the business front, I am pleased to profitability when the industry scenario We need to make sure we sustain what all report a robust operational and financial stabilises.. we have been achieving all through the way. performance during the last quarter which I am also overwhelmed to share with you The responsibility lies with each one of us to was otherwise impacted by the overall that Radico NV Distilleries make Radico achieve new heights with each economic slowdown. The impact of this Ltd was named the best employer of the passing day.

Abhishek Khaitan Managing Director

n the current process of widespread times, we focused our energies towards Single Malt Signature Reserve - the ultra- globalization, we at Radico understand investment in core premium brands, cost luxury variant of Rampur Indian Single that meeting our consumer's optimization and enhancing supply chain Malt was launched and the first bottle was Irequirement is essential to the success of efficiencies. We are facing near term macro sold at GBP 900 within 20 minutes of its our organization. We can say that the years headwinds, but we are confident about the unveiling at The Show in London. we experienced in the past are significant long-term dynamics of the IMFL industry I congratulate each and every one who and it is clearly seen that we have delivered and Radico Khaitan’s positioning to contributed to the success of these and our best performance to focus on consumer capitalise on the growth opportunities. other brands. satisfaction. We are now in an ever- We are bigger than ever with reference In addition, we pay close attention to changing market environment. In such to the brands. 8 PM Premium Black is on the community, employees and customers situations, we firmly believe that “trust” a growth trajectory to touch the million- on a regular basis as they are the pillars is the key element in persuading of our existence. After all, it customers to choose our quality is only with the community products. We totally accept that and customer’s support, a “trust” can create a “Win-Win cooperative and productive Situation” for a long and deeper workforce, a satisfied consumer relationship. base and a strong corporate In the last quarter, we reported brand that a company can be a robust operational and financial successful. You will read about performance. The quarter was the activities and initiatives we otherwise impacted by the overall undertook focusing the above economic slowdown. The impact cited elements in this newsletter. of this slowdown is aggravated Before I conclude, I would by the increasing raw material like to congratulate Dad, Amar prices. During Q2 FY2020, overall Sinha and Amit Manchanda volumes grew by 10.9% y-o-y for bestowing on us the most led by Prestige & Above volume prestigious awards in their growth of 11.6%. Gross margin respective vertical spaces. I during the same period declined can’t be happier to see you all from 51.4% to 48.4% mainly due achieving new heights and to the significant increase in ENA making us all proud. costs over the past few quarters. I am confident of scaling It is also important to note that this gross case mark by the end of this fiscal. This higher peaks in the future. I would like margin decline is after absorbing the cost achievement is the testimony to our to extend a heart-felt gratitude to each impact of the molasses plant capacity innovations and efforts to elevate the brand and every member of our team for their restriction at Rampur during the early to match up to the bar set by its parent sustained and untiring efforts in making part of Q2 FY2020. Our strong portfolio brand-8PM Whisky. Last quarter, we also Radico Khaitan a leading company not only of premium brands continued to deliver achieved a milestone that we had been in the home ground but also in the world. expected growth. During these challenging yearning for a long time. Rampur Indian I solicit your continued cooperation.

july-september 2019 2 Radico Khaitan Limited Newsletter

Radico Khaitan Ltd collaborated with the 59th National Inter-State Senior Athletics Championships 2019

adico Khaitan Limited partnered with the prestigious R59thNational Inter State Seniors Championships 2019 organised by PHD Chamber of Commerce & Industry, U.P, Athletics Association (UPAA) and Athletics Federation of India (AFI) from 27th to 30th August 2019 at PAC Athletics Stadium, Mahanagar Lucknow. The four-day championship was contested by over 600 athletes from the country as well as from countries like Sri Lanka, Maldives, Iran, Kazakhstan and Bhutan and included 22 events in both groups (male & female). This Championship provided a huge opportunity to Indian athletes to qualify for participation in IAAF World Championships in Athletics that held in Doha (Qatar) from 27th September to 6th October 2019. The event was graced by the presence of eminent personalities such as Shri Swantra Dev Singh, Hon’ble President, BJP – , Shri Chetan Chauhan, Cabinet Minister- Sainik Welfare, Home Guards, PRD, Civil Security, Shri Brajesh Pathak, Cabinet Minister- Legislative, Justice, Rural Engineering Service, Dr Mahendra Singh, Cabinet Minister- Jal Shakti, Smt Swati Singh, MOS- Women's Welfare, Child Development & Nutrition and Dr Lalit Khaitan, Chairman and Managing Director, Radico Khaitan Limited among others.

Dr Lalit Khaitan The success of Radico Khaitan is also the testimony to the ease of doing at the ground- business, major sector specific policies breaking ceremony and systemic & procedural business hosted by the Yogi reforms in the state of Uttar Pradesh. Adityanath government Earlier known as Rampur Distillery, in Lucknow our company was founded in 1943 in Rampur, UP and over the years emerged as a conglomerate from being a mere At ground-breaking ceremony hosted bulk supplier of ENA to other spirit by the Yogi Adityanath government in manufacturers. Rampur homes three Lucknow to new launch infrastructure distilleries of Radico Khaitan now. and industrial projects, Dr. Lalit Khaitan, CMD Adani Group, Mr Anand Mahindra To recognise the contribution of the Chairman, PHD Chamber, UP Chapter and Mr Shiv Nadar, Chairman, HCL in state to the growth of our company, we and CMD, Radico Khaitan Ltd was one the event brochure released by the UP named our globally loved Indian Single of the dignitaries. He was also featured government to promote the idea of ‘UP – Malt Whisky – “Rampur” after Radico among his contemporaries such as Powering New India’. Khaitan’s first distillery in Rampur, Uttar Mr Mukesh Ambani, CMD, Reliance On the occasion, Dr Khaitan said “ Pradesh”. Industries, Mr Gautam Adani,

3 july-september 2019 Radico Khaitan Limited Newsletter

Celebrations triple when we receive three most prestigious awards in a row for the three most celebrated Rampur Signature Reserved Indian personalities at Single Malt Whisky Radico. unveiled Dr Lalit Khaitan, Chairman and adico Khaitan Ltd launched Managing Director, honoured with Ra super luxury expression the outstanding business leader of Rampur Indian Single Malt of the decade by Indo-American Whisky called ‘Rampur Signature Chamber of Commerce for this Reserve Indian Single Malt Whisky remarkable contribution to the ’ to commemorate 75 years of its growth of the industry and his Rampur Distillery at The Whisky body of work for the society. Show, London and Whisky Live, Paris recently. The Rampur Mr Amar Sinha, Chief Operating Signature Reserve Indian Single Officer conferred upon the Malt Whisky is a limited release of India's greatest COO 2018-19 by 400 bottles worldwide. Each bottled is individually numbered and carries URS AsiaOne Magazine for his the signature of Dr Lalit Khaitan, outstanding contribution to the Chairman & the Rampur Master growth of the company. Maker. Bottled at cask strength of 43.9%, this exquisite offering is now Mr Amit Manchanda bagged available in UK, Europe, USA and a the ‘Shining Star of the Indian few selected markets in Asia Pacific. Legal Fraternity’ award by the It will also be available at Dubai Corporate Counsel Association of Duty Free as well as India Duty Free India. in the coming weeks.

Magic Moments: The Saqi Campaign Magic Moments made the world relive the magic of Saqi with its latest song from the movie Batla House-Saqi Saqi. The brand rolled a 360 degree campaign to announce the association. The brand received a prominent branding in the song and the expressions were adapted to drive the visibility at the retail outlets. The brand ur newest expression for the first time tapped into new-age  (L to R ) Rampur Double Cask The Campaign O digital platforms such as Tik-Tok to poster, Still Indian Single Malt Whisky got promote the song besides conventional from a Tik-Tok an amazing 93 points by Whisky electronic and digital platforms. campaign. Advocate. july-september 2019 4 Radico Khaitan Limited Newsletter

Radico Khaitan Steps Up Its CSR Activities in Sports future. Our effort also envisages Prime Minister’s mission for ‘Fit India’,” said Dr. Lalit Khaitan on the occasion Radico Khaitan, he further stated, has always been a socially driven organization and continues to widen its socially purposeful initiatives. Least to mention that such sporting ontinuing its commit- over 1500 underprivileged events, especially like Sunburn Music ment and support to- children in this Mega Bicycle rallies, are not only C aimed at spreading health Festival 2019 wards public health aware- Bicycle Rally. It was a Magic Moments Music Studio awareness amongst people ness and promoting sports, great opportunity for the from the house of Radico Khaitan, but also encourages them Radico Khaitan Limited participants to display has partnered with Asia’s biggest to turn to cycle as a mode offered financial support to their sporting talent and music festival, ‘Sunburn 2019’ of transportation to reduce over 1500 underprivileged showcase their enthusiasm third year in a row. After two vehicular pollution, Dr children to register for towards sports. We are fruitful years of association, Khaitan explained. participation in Lucknow whole-heartedly committed this year Magic Moments has The event was organised Mega Bicycle rally, Bikea- to promote health expanded the magnitude of the in collaboration with the thon 2019. awareness and sports collaboration and has come up as hindi daily, Dainik Jagran. “We feel honoured to among the youth, the the co-title sponsor. The festival support participation of foundation of our bright kicked-off from September 14 in Noida with the show stopping gig by American rapper, singer, ith the aim of promoting songwriter and actor Wiz ‘cycling for healthy life’ Independence Khalifa. Other performers at and adding in slew of the Day at Head Office the event include Indian Singer Winitiatives to endorse sports in line with and songwriter Ananya, Indian- the ‘Fit India’ mission, Radico Khaitan American songwriter and singer Limited partnered with Asian Institutes from California Raja Kumari of Medical Science for the 20 KM Mega and Identical Twin R&B Duo cycle Marathon on the occasion of World THEMXXNLIGHT. heart Day in Faridabad. Over 470 cyclists The 6 month long festival will participated in the event including 100+ organise events nationwide. top cyclists from NCR. The cyclothon was Other that metropolitans such flagged off by chief guest Dr. Arpit Jain as Bangalore, , Pune, (IPS) DCP, NIT Faridabad and Dr. N.k. Hyderabad, the festival will take Pandey CMD Asian Institute of Medical the events to cities including Sciences from Asian Hospital Sector – 21 Ludhiana, Jaipur, Lucknow, A, Faridabad. Bareilly, Patna, Jabalpur, Indore, Vizag, Mysore, Kochi, Thiruvananthapuram, Vadodara and Daman. The grand finale returns to Goa this year after three extravagant finales in Pune. The artist line up for this year’s finale will include the Chainsmokers and DJ Martin Gerrix among other international and national starts.

5 july-september 2019 Radico Khaitan Limited Newsletter

Sales Round-up adico Khaitan continues to be at the leadership position in the UP market second quarter in a row with 33% of Rthe market share in Quarter-2. We have also sustained the leadership position in the state of in the same quarter with 26% of the market share. With this, Radico Khaitan sustains its strong position in the zone.

8PM Premium Black launched in Himachal Scratch and Win Pradesh contest in UP adico Khaitan launched 8 scratch and win contest was run RPM Premium Black whisky on Magic Moments Vodka and 8 in the state of APM Premium Black Whisky in Uttar in July 2019.The brand received Pradesh. On purchase of one of these an encouraging response brands, the consumer received a scratch from the consumers and trade card which offered prizes such as A partners and resulted in the motorbike, Microwave Oven, Induction primary sale of 1830 cases in cooktop, backpacks and T-shirts the first month of its launch. To to name a few. The winner of the create the buzz about the launch motorbike emerged from Varanasi who and to generate trials, the brand was apparently the first time consumer set up ‘try and buy’ kiosks at of 8PM Premium Black Whisky. The the retail outlets. The activity gratification ceremony was organised by garnered desired traction and Team UP to hand over the keys to the helped pushing the sales. winner in Varanasi.

Consumer Activation and Visibility Drive in pictures

Magic Moments Verve at EEMA Awards in Delhi

Training programme for Electra at an Art Show in Delhi Team North A sales automation training cum sales review-traning was organised at the Royal Tulip in Kufri, Himachal Pradesh on 17-18 July for Team North. The training also included an upskilling module for sales executives Magic Moments Verve Con- 8 PM Premium Black and Magic called ‘Good to Great’. Various awards sumer Activation in Moments Unipole Branding in Punjab and activities were performed at the session. july-september 2019 6 west zone Radico Khaitan Limited Newsletter

Birthdays Gurumurthy Chavali-7th Jul Uday Apte-12th Jul Sourav Bhowmick-15th Jul Sachin Mehta-16th Jul Ravindra Sonak-17th Jul Sanjay Singh-20th Jul Kapil Dev Kaushik-26th Jul Ramesh Chouhan-1st Aug Rajeev Jaiswal-15th Aug Sridhar Ande-30th Aug Mrunal Gaushawale-17th May Sanjay Tiwari-12th Sept Devender Singh Tomar-27th Sept

8 PM Premium Black War Movie Campaign 8 PM Premium Black whisky tied up with Tiger Shroff and Hrithik Roshan starrer movie War in line with its brand proposition Rivals become Friends. The campaign was extended to the markets in form of a visibility drive and the cut-out were spotted at the retail outlets. Here are the glimpses from the markets in the west zone. Sunburn Arena at Jio Gardens, Mumbai agic Moments has elevated as the Co-title sponsor for the Sunburn Music MFestival 2019. The first round of events began in the month of September in Noida and Mumbai. Sunburn Arena in Mumbai took place at the Jio Gardens on the 15th of September with the scintillating performances by Wiz Khalifa, the household name in the music industry Emiway Bantai and Ananya Birla to name a few. The event received over 4000 footfalls that resulted in ample consumption of the exclusive vodka brand available at the event-Magic Moments.

Magic Moments Verve and flavours are now available in Mumbai and other cities in Maharashtra Radico launched Magic Moments Verve & Verve Flavours in Mumbai, Thane and Raigad Consumer in August. The launch was followed by a huge visibility drive and consumer promotions to promotions boost the visibility and awareness. For consumer In continued effort to soar the promotion in off-premise, the brand offered a free sales of 8PM Premium Black shot glass on the purchase of every nip and on- Whisky, a host of consumer premise outlets gave away snacks free with every activations and visibility drive nip. In terms of visibility, elements such as bottle were carried out this season glorifier and timer display LEDs were put up. in the west zone.

7 july-september 2019 east zone & south zone Plants/DistilleriesRadico Khaitan Limited Newsletter

East Zone Magical Zindagi Contest n order to commemorate the association of the effervescent IKartik Aaryan & the bubbly Jacqueline Fernandez with Magic Moments Music Studio, we launched a nation-wide Digital Contest “#MagicalZindagi” looking for those stories that turned their life Magical. A special micro-site was also created to capture the entries and broadcast our video. We received a humongous response from our audience with over 45mn Video Views & Engagement on our Social Channels. Our Social Contest brought in close to 6.5k comments and stories out of which we gratified hundreds of winners. The Kolkata winner was handed over the keys of the scooty by Our East RPC head Pinaki Sengupta.

he Kolkata Metro Rail AC Tcoaches were covered with the colours of 8PM Premium Black and Magic Moments Verve this season. The trains receive footfalls in lacs every month and this provided a great opportunity to us to showcase our most celebrated brands to the commuters.

South Zone

Consumer Activations this quarter A host of consumer activations were carried out this season to push sales for the most promising brands down south. On purchase of Whytehall , the consumer got a bottle of Kinley Soda free. The brand also generated trials of the product by setting up a tasting kiosk which converted the consumers to buy the product after tasting. The activity gathered huge traction and created a buzz about the brand in the market. On a purchase of any variant and SKU of Magic Moments Verve, the consumer got a Park Avenue perfume free

Whytehall Brandy launched in Pondicherry Whytehall brandy launched in Pondicherry in the month of June and is now available in 340 outlets.

july-september 2019 8 Rampur Distillery Radico Khaitan Limited Newsletter

Jal Shakti Abhiyan Rampur Distillery organised a day long workshop for the district villages heads to promote and educate on water conservation, water harvesting, tree plantation and related topics.

Young Achiever Latest Technology Adoption ampur Distillery has brought one of the latest high speed (110 Bottle/Minute) R automatic screen printing machines from Kammann Germany. The Inauguration and Installation was done on 11th sept by Mr. K. P. Singh (Director Operations). After installation of this machine in Rampur Printing Plant, the printing capacity is Diya Singh, G/D of Mr KP Singh expected to cross 3.5 Million cases a year. topped the UAE board exams. Academic Excellence Award Function organized by Smt. Kiran Devi Khaitan Memorial Charitable Trust in Rampur In recognition of the hard work put in by the students in Rampur, 11 Intermediate level Tree plantation District Toppers of drive CBSE & Uttar Pradesh Rampur Distillery planted Board were awarded Enhancement to 5100 plants in Rampur and a laptop & a trophy bottle printing neighbouring villages in a bid at an award function capacity at to protect the environment. organised by Smt. Bahadurgarh Kiran Devi Khaitan Memorial Charitable Trust. 7 District toppers of High School in CBSE & UP Board Printing Plant With the enhancement of were also handed over a Trophies, Medals & Cheques printing capacity in Rampur along with 3 toppers of each School (overall 57 students) Distillery, the existing machine of CBSE Board in District Rampur. from Rampur Printing Plant Besides this, 32 children of our workers, who scored was shifted to Bahadurgarh more than 60% (1st Division) were also felicitated. In Printing Plant. With the addition to above, eleven girls of Sri Dudhiya Baba installation of this machine As an annual ritual, a Havan Kanya Chhatrawas, Rudrapur whose parents were from Rampur, the printing was performed at the Rampur suffering from Leprosy were given the sponsorship for capacity at Bahadurgarh plant is Distillery on the occasion their education and livelihood and six orphan students expected to cross 2.25 Million of Vishvkarma Day on 17 were also given financial assistance to fund their cases a year. September 2019. education.

9 july-september 2019 Other Plants Plants/DistilleriesRadico Khaitan Limited Newsletter

ikkim Distilleries Limited, SRangpoh, Sikkim has started to produce Magic Moments Vodka, Magic Moments Remix Green Apple ikkim Distilleries and Morpheus XO Brandy. SLimited, Rangpoh, With this, Sikkim Distilleries Sikkim has started to Ltd becomes the first and the produce Magic Moments only distillery to produce the Vodka, Magic Moments Morpheus XO Brandy in the Remix Green Apple and eastern region. Morpheus XO Brandy. With this, Sikkim Distilleries Ltd becomes the first and the only distillery to produce the Morpheus XO Brandy in the eastern region.

Seven Sisters Trade & Distilleries Private Limited, Guwahati, Bengal wines unit, West has started Bengal has achieved producing 8PM the highest sale for the Premium Black month Sept. Whisky.

o accelerate Tproductivity and RKL Reengus Unit organisation of the routine celebrated the 73rd work, RKL-Reengus Unit Independence Day with organised a workshop full enthusiasm. A flag hoisting ceremony way on enhancement of organised for the staffers. Administrative skills on 30 September, 2019.

n order to educate In continuation to our Ithe employees on commitment towards impeccable hygiene a green and clean conditions at the plant, environment, staffers RKL-Reengus unit of RKL Reengus Unit organised a workshop on planted trees in the 28 September, 2019. campus and in the vicinity. july-september 2019 10 Radico NV Distillaries Maharashtra Ltd Radico Khaitan Limited Newsletter

To promote exercising the right of casting vote In a bid to ensure maximum turn out in the elections of Maharashtra assembly, Assistant Labor Commissioner, facilitated the oath taking ceremony for the employees Another feather in the cap of Radico NV Distillaries Maharashtra Ltd Radico NV Distilleries Maharashtra Ltd was named the best employer of to promote casting the vote without fear & the year at the World HRD Congress on 29th August, 2019. favor on 25th Sept, 2019.

Trainings and Development To upscale and upgrade the skill sets and learnings of our employees, Radico NV Distilleries Maharashtra Ltd organized a host of training and developments programmes last quarter.

Training conducted for middle management staffers on Personal Excellence by External Faculty.

Training conducted on personal hygiene & quality at the ABD bottling department

Ganpati Utsav at Mock drill conducted on Radico NV Distilleries Emergency Maharashtra Ltd Preparedness Ganpati Utsav was celebrated with at ABD Bottling department by full zeal and enthusiasm at Radico NV the Maharashtra Distilleries Maharashtra Ltd, Aurangabad. Industrial A week long celebrations concluded with a Development Mahaprasad on the 8th of September after Corporation. the immersion of the idol.

11 july-september 2019 Radico in Media Plants/DistilleriesRadico Khaitan Limited Newsletter

july-september 2019 12 Radico in Media Plants/DistilleriesRadico Khaitan Limited Newsletter

13 july-september 2019 Radico Khaitan Limited Newsletter Budding Artists Subtle expectations By Ritika Singh, 20 D/O Ravi Pratap Singh, Controller Sales, Civil Marketing Division

All living a life under control, Worrying and stressing over the future cure, Preoccupied minds with just a little creativity left, Childhood memories suffering a security check. Ayushman Singh, S/O Abhishek Singh, RKL Seven Sisters Trade & Distilleries Pvt Ltd in Just like a river loses its name to a sea, Lord Krishna and Great Mahatma Gandhi’s avatar at Shemrock –Hope School in Guwahati. He loses its purpose of life, hope and clemency, Gets flown in the flood of innumerable questions, Expectations and judgment ruining his ambition.

Coming out of the inevitable rattrap he realises, It was he who complicated his life choices, Having been thrown decades back, He wondered where in his hardwork did he ever lack..

Pratigya L, D/O, L Premanand Singh, Jr.Manager- Production & Quality, Meghalaya sketched the beautiful bond shared between a mother and Shashank Bhushan Jha, S/O Bibhuti Bhushan Jha, Production Division secured a daughter She got the inspiration 1st rank for his excellent sketches/drawings during the certificate course to draw this from her mother and Coder_Byte 2019 organised by Avant Grade Society at ITS Engineering College, has titled the drawing “Me and My Greater Noida. M o t h e r ”.

july-september 2019 14 Plants/DistilleriesRadico Khaitan Limited Newsletter

tainted. move of blockheadedness. "IN PRAISE The task of changing A multitude of women, OF PUBLIC someone's opinion, one including the recipient of grown rigid due to years and this, declare, shoots a video HUMILIATION" years of staunch adherence of this lady shaming her for By Vaishnavi Tiwari and reinforcement, is not a the disgusting comments The answers to the following (D/o Akash Tiwari, Deputy tool to do so, can only make and asking her to apologize. questions are can be Manager-Sales –Jabalpur) it worse, if not easier. Just The video goes viral and identified from the stories like a force-fed vegetable because of the absolutely published in this newsletter. n the western world, doesn't ensure that you valid public backlash, the Spot the answers and send Iclergymen used to have start eating it every day lady issues an apology. us your entries by 20th a monopoly on shaming. If henceforth. November 2019 to win exciting prizes. you were condemned from Let's take the case of Sincere? mindset changing the pulpit you could expect the Delhi woman. She has apology? or just the force- Contest 1 to be ostracised from your had a lifetime's worth of fed vegetable? 1) Name the championship community, your job would patriarchal and misogynistic So then what could have we partnered with to be in jeopardy and you'd ideologies seeping into been the finer way to deal provide an opportunity to literally or metaphorically her brain and a mouth with the matter? Should Indian athletes to qualify for (depending on the era) the girls have ignored participation in IAAF World be burnt at the stake. it? Utterly not. Should Championships in Athletics Today, however, they have stood up to that held in Doha (Qatar). shaming is more her and done the exact 2) Which Radico product democratic. All you same thing but off the carries Dr Lalit Khaitan’s need is a keyboard and camera? Maybe. There's signature on the bottle? a few followers, and perhaps no assurance 3) What was Radico’s the consequences for that her behaviorism market share in the state of those targeted can be and mindset would UP in Q2? devastating. have changed or not 4) Which Tiger Shroff Take, for example, but clearly, a different movie did 8PM Premium the case of Justin Sacco approach and an edified Black associate with in the last who fired off a tweet move that did not quarter? before boarding a plane involve a near public 5) Name the first and the to Cape Town saying: sentencing experience only distillery to produce the "Going to Africa. Hope might have given her Morpheus XO Brandy in the eastern region. I don't get AIDS." By something to ponder the time the company over once she went Contest 2 director had landed, back home and thought internet hate - storm about it coolly. Guess the Alcohol by Volume (Alcohol Content) in the had erupted which The ritual of public following Radico Products led to her immediate shaming is nothing 1) Magic Moments Remix sacking. Four years new. But today's brand Vodka (Green Apple) later and despite her of mass humiliation pleadings that the is more public, 2) 8 PM Premium Black Whisky comment was a joke that doesn't even think more widespread, more in poor taste directed to twice before blurting out sacrificing and potentially 3) 1965 Rum friends, but the blotch on nonsense. She discerns a more dangerous. Even 4) Morpheus Blue Brandy her reputation still follows girl wearing some short when people are obviously 5) Jaisalmer Indian Craft her. clothes and says that she wrong, inaccurate or false, I would proclaim that deserves to be raped for is shaming them on the shaming involves not merely her fashion choices. It's internet a good way to Please send in your answers public criticism on calling already an inexcusable improve the world? at [email protected] by attention to misdeeds, but misdemeanour against This article was originally 30th November 2019. The also an attack on someone's winners will be drawn out of not just a fellow woman published in the Times of the pool of correct entries in character that paints them but a fellow human being. India, Jabalpur Edition on a lucky draw. as morally deviant and And here enters another 2nd June, 2019

15 july-september 2019 Radico Khaitan Limited Newsletter

We are pleased to announce the Radico News-Remix Newsletter (Edition-3) contests winners.

General Knowledge Guess the drinking age Quiz Winners Quiz Winners

L Premanand Singh Pankaj Nagpal jr.manager-production & Kapil Mittal Mukesh Arora international business quality, meghalaya dmd, accounts, delhi accounts & finance, delhi division, delhi

Jacob Paulose Prakash it department, delhi it department, delhi

for feedback, clarification, corrections or prize collection, you may write to megha chhabra at [email protected] or call 9990997421 contribute to the newsletter by sending in your inputs to [email protected].

july-september 2019