TV Newsletter August 2019
Croatia VIEWERSHIP DEVELOPEMENTS August 2019
• Average minute RTG is decreasing which is in line with YOY seasonal movements
• Nova TV group continues to dominate with 26,88% of audience SHR% in Jan-Aug
• Nova TV group continues to lead in both All day and Prime time audience SHR%
• The most popular programs – Sports (HRT2 and Nova TV) and Movies (Nova TV)
• As of August 1st, 2019 AGB Nielsen implemented new updated values of population parameters, also known as Universe update. So far, the data doesn’t show any significant change, but real picture could be seen during September and October when the viewers are coming back to routine of watching TV after summer when there is usual seasonal decline in ratings.
NOVELTIES, HIGHLIGHTS….
• Nogomet – Liga prvaka (Dom) – Prijenos – football game, aired on August 21st, had an audience SHR% of 35,57%
• Nova TV group announced new domestic TV show Drugo ime ljubavi starting September 8th
• Nova TV group will air EURO 2020 Qualifiers: Slovakia-Croatia (September 6th) & Azerbaijan-Croatia (September 9th)
• RTL group announced new season of Gospodin Savršeni starting September 9th TV Market shares NATIONAL & CABLE
Monthly evolution – January 2018 – August 2019
HTV1 HTV2 HTV3 HTV4 NovaTV Doma TV RTL RTL 2 FOX All
25
20
15
10
5
0 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
Sources: Nielsen Audience Measurement, Target: All 18-49; Period: January 2018 - August 2019 All day audience share Nova TV and RTL dominating
ALL DAY CHANNELS SHARE
Nova TV group with the higher share than RTL group on all target groups. 32% 30% 28% 33%
2% 2% 2% 3% 23% 25% 24% 23%
27% 27% 28% 24%
15% 18% 16% 18%
A 18-34 A 18-49 F 25-44 M 25-44
HTV All NOVA All RTL All FOX All Other channels
Sources: Nielsen Audience Measurement, Target: All 18-34, All 18-49, F 25-44, M 25-44; Period: January - August 2019 Prime time (19-23) audience share Nova TV and RTL dominating
PRIME TIME CHANNELS SHARE
Strong Nova TV dominance in prime-time, especially on 27% 24% 24% 26% female audience. 2% 1% 2% 2%
26% 26% 26% 26%
Although RTL’s share on male target group is slightly lower 32% 32% 33% 29% during the all day, in prime-time Nova TV has the significant lead 14% 16% 15% 16% on male audience.
A 18-34 A 18-49 F 25-44 M 25-44
HTV All NOVA All RTL All FOX All Other channels
Sources: Nielsen Audience Measurement, Target: All 18-34, All 18-49, F 25-44, M 25-44; Period: January - August 2019 The most popular 10 programs in August
AMR% AMR% AMR% AMR% SHR% SHR% SHR% SHR% A 18-34 A 18-49 F 25-44 M 25-44 A 18-34 A 18-49 F 25-44 M 25-44
NOGOMET - LIGA PRVAKA ( DOM ) - PRIJENOS 5,69% 8,64% 8,26% 8,03% 37,03% 35,57% 30,08% 34,96%
ULTIMATE FIGHT CHAMPIONSHIP (SAD) - SNIMKA 2,43% 5,36% 4,88% 6,86% 26,38% 33,69% 26,34% 38,49%
NEODLUCNA NEVJESTA - AMERICKI ROMANTICNI FILM 3,84% 4,55% 3,64% 5,32% 29,68% 28,97% 22,43% 32,39%
STARCI 2 - AMERICKA KOMEDIJA 2,49% 4,04% 4,46% 4,86% 27,97% 29,24% 30,24% 31,32%
PLODOVI ZEMLJE - EMISIJA O POLJOPRIVREDI 3,02% 4,03% 3,82% 4,65% 26,20% 28,59% 24,06% 33,23%
NOGOMET - UEFA SUPER CUP - PRIJENOS 2,03% 3,84% 3,13% 5,08% 15,40% 20,13% 14,54% 25,63%
BOKS - TESKA KATEGORIJA ( MEX ) - SNIMKA 2,63% 3,81% 4,78% 2,11% 20,97% 20,20% 24,71% 10,08%
ZLOCESTI DECKI 2 - AMERICKI AKCIJSKI FILM 2,35% 3,54% 2,75% 3,84% 16,94% 19,32% 14,05% 19,69%
KRONIKE IZ NARNIJE: PLOVIDBA BRODA ZARAGOZA - 1,54% 3,27% 2,70% 4,01% 10,63% 15,60% 12,63% 16,67% AMERICKI FILM
KAPETAN AMERIKA: PRVI OSVETNIK - AMERICKI 2,11% 3,22% 3,04% 3,89% 25,69% 24,98% 23,54% 25,78% AKCIJSKI FILM
Sources: Nielsen Audience Measurement, Target: All 18-34, All 18-49, F 25-44, M 25-44; Period: August 2019 TOP 20 ADVERTISERS JAN-AUG 2019 VS JAN-AUG 2018
Year 2018 2018 2019 2019 GRP Rank Advertiser\Variables GRP Eq. GRP GRP Eq. GRP Difference •Retailers are the most active in YTD period with Konzum 1 KONZUM PLUS D.O.O. 28.038 17.849 26.908 17.536 -4% being the No.1 advertiser in GRP pressure (26.908 2 KAUFLAND 28.141 18.508 26.235 16.867 -7% GRPs), followed by Kaufland and Lidl; all with decrased 3 LIDL 32.421 25.027 25.083 19.581 -23% number of GRPs compared to the same period LY 4 PROCTER & GAMBLE 33.067 22.086 24.527 15.817 -26% 5 THE COCA-COLA COMPANY 23.766 18.376 23.060 17.781 -3% 6 FERRERO 24.780 18.752 21.993 16.641 -11% •Pevec increased their presence on TV by 30% in terms 7 T - HRVATSKI TELEKOM 20.336 14.215 21.579 16.361 6% of GRPs in YTD 2019 compared to 2018 8 PLODINE 24.708 14.043 21.167 12.458 -14% 9 A1 HRVATSKA D.O.O. 18.748 13.940 20.346 13.996 9% •In August, most active advertisers are A1, Konzum, 10 SPAR HRVATSKA D.O.O. 21.226 11.191 19.940 11.568 -6% Procter & Gamble, Kaufland and Lidl 11 L`OREAL 23.547 17.798 18.399 13.646 -22% 12 DUKAT 20.575 7.474 18.135 6.488 -12% 13 HENKEL 17.027 12.471 17.832 10.394 5% 14 TELE2 18.053 18.424 17.405 15.880 -4% 15 SANDOZ 11.233 5.961 16.619 8.621 48% 16 BEIERSDORF 14.036 10.282 13.236 9.514 -6% 17 PODRAVKA 10.778 5.651 12.853 6.340 19% 18 TOMMY D.O.O. 10.782 6.306 12.397 7.232 15% 19 MONDELEZ 10.045 6.055 12.297 6.516 22% 20 PEVEC 9.125 5.469 11.863 6.166 30%
Sources: Nielsen Audience Measurement, Target: All 18-49, Period: January-August 2018 & January-August 2019 Thank you
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