PR Plan for Maintenance of Eugene’s Parks and Open Spaces Hannah Lowenthal Allison Barry Samantha Schwartz Alexandra Allen J 453: Public Relations Plan

Table of Contents Introduction…​ …………………...……………………………………………1 Situation Analysis…​ …………………………………………………………..1 A. Problem Statement Organizing Background and History…​ ……………………………………..1 B. Vision Statement C. Mission Statement Operational Environment…​ ………………………………………………....3 D. Environmental Scanning E. Demographics of Eugene Charts SWOT Analysis…​ …………………………………………………………….4 Publics…​ ……………………………………………………………………....6 F. Primary Public: Young Families G. Primary Public: University of Oregon Fraternity and Sorority Life Goals…​ ………………………………………………………………………...8 Objectives…​ …………………………………………………………………...8 Messaging…​ …………………………………………………………………...8 Strategy and Tactics…​ ………………………………………………………..9 Calendar and Budget …​ ………………………………………………...……11 Evaluation Plan…​ …………………………………………………………….12 Summary…​ ……………………………………………………………………12 Team Bios…​ …………………………………………………………………...12 References…​ …………………………………………………………………..16 Appendices…​ ………………………………………………………………….17

Introduction In this PR Plan for Maintenance of Eugene’s Park and Open Spaces, a thorough situational and environmental analysis is strategically developed to improve Eugene parks’ maintenance. The organization background has been examined and the main objectives and goals have been outlined, including recruiting volunteers and raising $5,000 every six months for 12 months. The key publics, young families in the Eugene community and University of Oregon Fraternity and Sorority Life, are chosen based off the strengths and opportunities the parks offer. We will reach these goals through a variety of traditional and digital media campaigns, as well as, reaching out to the community. We hope this will help with the cleanliness and maintenance of the parks by the end of March 2016. Situation Analysis Since 1998, Eugene’s park and natural area system has expanded in acreage and number of parks. Approximately $72 million dollars in capital funding, $1.9 million dollars in donations and an additional $1.9 million funded by System Development Charges (SDCs) allowed for Eugene park expansion (City of Eugene Parks and Open Space Report, pp. 2­3), With the growth of the park and natural area system, Eugene faces a lack of funding for park maintenance and upkeep because the maintenance budget failed to grow with the acreage expansion.

Because of deferred park maintenance, park equipment has begun to age to the point of safety risk and there has been an increase in illicit activities within parks (City of Eugene Parks and Open Space Report, p. 2). “The POS has incrementally cut back on services and renovations and had to defer maintenance by spreading resources across a much larger area,” (City of Eugene Parks and Open Space Report, p.4). The lack of maintenance poses a potential threat to the park system because the aged equipment has become dangerous for people to use. If solutions are not implemented the cost of replacing equipment will equate to nearly $24 million dollars (City of Eugene Parks and Open Space Report, p. 6).

Problem Statement: T​he problems the Eugene parks face include deferred park maintenance, increase in illicit activities, lack of maintenance funding and lack of services and volunteers.

Organization Background and History Eugene, Ore.’s first park was a donation of land in 1906 (City of Eugene Parks and Open Space Comprehensive Plan: Introduction p.1). The land later became Hendricks Park and attracted a wide variety of people with different recreational interests—skateboarding, jogging, bird watching, bicycling, dog walking and more. Today, the City of Eugene is home to 130 parks and natural areas stretching across 2900 acres of land (City of Eugene Parks and Open Space Comprehensive Plan: Introduction p.1).

M​ ission Statement: “S​trengthening our community by preserving and enhancing our parks and open space system and providing diverse recreation experiences” ​(City of Eugene Parks and Open Space Comprehensive Plan: Planning Framework p.3).

Vision Statement: “W​ e envision an interconnected and accessible system of vibrant public spaces, friendly neighborhood parks, thriving natural areas and diverse recreation opportunities that make our city a healthy, active and beautiful place in which to live, work and play” (​City of Eugene Parks and Open Space Comprehensive Plan: Planning Framework p.3).

From 2002 to 2006 the Eugene Parks, Recreation and Open Space Comprehensive Plan was set into place. The plan identified the core values set forth by Eugene’s parks and natural area system: health, equity, community, service and sustainability (C​ ity of Eugene Parks and Open Space Comprehensive Plan:​ Planning Framework pp. 8­10). The goals of the 10­15 year plan were as follows: ● Provide opportunities to enjoy nature and the outdoors. ● Provide inclusive, accessible and affordable programs and places. ● Support and enhance individual and community health and wellness. ● Build a sense of community by developing strong community partnerships. ● Identify underserved populations and provide outreach to engage diverse community members. ● Promote lifelong human development through a range of recreation opportunities. ● Build environmental stewardship through environmental education, outdoor recreation and volunteer opportunities. ● Promote human understanding and a sense of community through cultural opportunities. ● Distribute parks, open space and recreation service equitably throughout the community. ● Build and maintain sustainable parks, recreation and open space infrastructure ● Make fiscal responsibility a high priority. ● Ensure the efficient use of resources. (List cited from the C​ ity of Eugene Parks and Open Space Comprehensive Plan:​ Planning Framework pp. 13­15).

The comprehensive plan aimed to create a balanced and equitable system of parks and recreation services; provide an accessible and connected park system; renovate and restore existing parks and open space; maintain existing investments; offer opportunities for community volunteerism; and provide youth development opportunities (City of Eugene Parks and Open Space Comprehensive Plan: Planning Framework p. 15). However, the plan failed to consider a potential lack of park maintenance and how it would create a decline in park use, increase in illicit activities and increase in danger from using aged, faulty park equipment.

Operational Environment Environmental scanning: Eugene population: 1​56,185 UO Population: 2​4,181 Demographics of Eugene

(Demographic information taken from the U​ nited States Census Bureau).

What do locals enjoy doing? Locals enjoy using the parks as a safe, fun place to bring their children, run on the trails and use the sporting fields. There are also playground areas for children to play on. Eugene offers natural areas along with community parks and neighborhood parks (City of Eugene Parks and Open Space Comprehensive Plan: Planning Framework p. 2).

What do locals miss? Locals miss a safe, functional park that has adequate restrooms and playground equipment, no vandalism and no camping, (City of Eugene Parks and Open Space Comprehensive Plan: Planning Framework p. 2).

Do folks realize the resources needed for maintenance? Only the city’s general funds can be used to update repairs and maintenance. The general fund is used to maintain playgrounds, restrooms, hard infrastructure, water lines and all other services that keep the parks safe and flourishing. These funds are also used to address creating challenges that threaten the overall health of the system, (City of Eugene Parks and Open Space Comprehensive Plan: Planning Framework p. 4­6).

What are peer organizations saying, doing? Is there a model out there for a way forward? The National Parks Conservation Association’s Center for Park Research has identified deferred maintenance as one of the most serious challenges facing the National Park Service. Similar to Eugene, NPCA faced funding problems with fulfilling their call to action plan on the problem. NPCA took two approaches to preserve maintenance: ● Gain partnerships and compliances with outside organizations for uses that advance park purposes. ● Volunteers needed to preserve maintenance without ongoing management responsibility. (Center for Park Research).

Social media Eugene Parks and Open Spaces has a website, Facebook, Twitter and Instagram account. Its website is straightforward with links to the Eugenes Parks Report, as well as other plans, while it’s Facebook page offers ideas for outside activities to do in Eugene’s parks and open spaces. The city of Eugene has a Twitter and Instagram account where they actively post pictures of community members volunteering and cleaning the park. However, they are only following three people and have a mere 15 followers. (City of Eugene Parks and Open Space Facebook page, Twitter and Instagram).

Traditional media When events occur in the parks, a report and short video about it is featured in the local news. News articles are released focusing on local events happening in the parks or articles about usage of walking trails and bike paths. (City of Eugene Parks and Open Space Facebook page). SWOT Analysis STRENGTHS: ● Increase in acreage from park expansion from 1998 to 2014 creating the following: o 18 neighborhood parks o 10 new future neighborhood park sites o 1 new community park o 34 acres for a new future community park site o 1 new regional playground o 180 additional acres to a community park site o 1,260 acres of new natural areas o 2.7 miles of trails o 1 new grass sports field o 4 synthetic turf sports fields o An additional $9.7 million in 2006 bond funding remains that is designated for new neighborhood and community park site acquisition, riverfront acreage acquisition and synthetic sports fields. (List cited from the City of Eugene Parks and Open Space Report, p. 3). ● Recreation services for adults and youth include classes, outdoor trips, tours, special events, fundraisers, group activities, before and after school care, summer camps, aquatic programs and more.

WEAKNESSES: ● Increase in illicit activities. ● Deferred capital maintenance. ● Failure to increase POS budget to match the increase in park acreage. ● Lack of inspection and maintenance of running trails and hiking trails. ● Lack of maintenance and availability open to the public for bus transportation in popular areas. ● Stretching limited resources means parks get fewer resources and services. ● Light fixtures are not being cleaned or fixed properly. ● Reduction of general cleaning (e.g., power washing) of hard surfaces such as sidewalks. ● Failure to maintain the paint on picnic tables and benches.

● The fertilization of many turf areas stopped along with the annual shrub bed mulching. Due to long­term neglect, lawns will begin to fade and disappear, making the areas unusable. (List cited from the City of Eugene Parks and Open Space Report, pp. 4­5).

OPPORTUNITIES: ● Reach out to University of Oregon student organizations that need volunteer hours such as Fraternity and Sorority Life. ● Create fundraising run/walk with donations from local businesses to reduce expenses. ● Host fundraising concerts in the parks featuring local musicians and artists.

THREATS: ● Homeless camps have grown from 101 in 2012 to 600 in 2014. ● Waste left behind by camps (needles and human waste). ● Vandalism. ● Drug use and prostitution. ● Loss of funds for park upkeep. ● Deterioration of park utilities and structures. ● The growing amount of funds that will be needed to maintain the parks if new plans are not put in place immediately. As of right now, $24 million in replacements and renovations is needed to maintain the parks. This number will continue to grow. (List cited from the City of Eugene Parks and Open Space Report, pp. 6­9).

Publics Summary of Primary Publics Our two primary publics are young families and Fraternity and Sorority Life members at the University of Oregon. Young families ages 23­45 based in Eugene use the parks as free entertainment and recreation. While Fraternity and Sorority members do not use the parks as often as young families, each member has a volunteer requirement to fulfill per term. University of Oregon Fraternity and Sorority Life is one of our target publics because their time in Eugene is limited and therefore, they will be more likely to want to leave a legacy behind and help maintain Eugene parks for future Ducks.

Primary Publics 1. Young families ● Demographics: Men and women ages 23­45 with young children. ● Psychographics: Generation X and Millennials ○ Generation X ■ Born between 1965­1976

■ Independent ■ Realistic ■ Casual ○ Generation Y/Millennials ■ Born between 1977­1998 ■ Optimistic ■ Structured ­ desire money and luxury ■ Technological ■ High expectations ○ Desire a safe environment for their family ● Technographics: Facebook, Instagram, blogs ○ Focus on sharing photos. ○ Blogs: Focus on parenting and lifestyle. A source for recommendations and ideas. ● Committed public ○ Actively use the parks, will be directly affected by closure. ○ High consequence.

2. University of Oregon Fraternity and Sorority Life ● Demographics: University of Oregon students ages 18­23 involved in Fraternity and Sorority Life ● Psychographics: Millennials ​(​specifically members of Fraternity and Sorority Life) ○ Future focus. ○ Liberal. ○ Emphasis on establishing connections within fraternity and/or sorority. ○ Financially dependent ­ individuals unlikely to donate money, but rather donate time. ● Technographics: Twitter, Instagram ○ Focus on sharing personal activities. ○ Early adopters of technology. ● Uncommitted public ○ Majority of students are not based in Eugene. ■ Many students will leave the town upon graduation. ○ Wanting to leave their legacy and give back to Eugene community.

Both primary publics utilize social media to communicate with friends and family. They also use it as a news source and a way to voice opinions. The two generations are relatively young and able bodied and are likely to use parks for physical exercise.

Goal The main goal is to find a solution for the issue of deferred maintenance in Eugene’s park and natural area system by targeting new and existing publics.

Objectives ● Recruit 50 families to commit 5 volunteer hours each over the course of 12 months. ● Once a month, recruit 10 volunteers from University of Oregon Fraternity and Sorority Life for park clean ups. ● Raise up to $5,000 every six months for 12 months from young families in the Eugene area and University of Oregon Fraternity and Sorority community to help upkeep of parks in major areas. Messaging

Public #1: ​Y​ oung families Primary Message: (​Emotional) ​­​ “The Eugene park system needs your help to increase child safety and decrease risk of injury from faulty park equipment. By volunteering today, you can help us improve park equipment to keep your child safe.” Secondary Message: ● Every year almost 400 children are injured in the United States as a result of unmaintained playground equipment. Don’t let your child be another statistic. Volunteer today to help maintain Eugene parks. ○ “From 2001­2008, there were 2,691 incidents associated with playground equipment reported to CPSC staff for all ages,” (O’Brien, 4). ○ “From 2001­2008, CPSC investigated 40 deaths associated with playground equipment,” (O’Brien, 4). ○ “Victim ages ranged from 14 months to 21 years. The average age was 6 years, and the median was 4 years,” (O’Brien, 5). ○ “From 2001­2008, an estimated 1,786,008 injuries associated with playground equipment were treated nationally in emergency departments,” (O’Brien, 5). ○ “The two most common general hazard patterns are falls and equipment­related hazards, which together account for 67% of the reported incidents,” (O’Brien, 5).

Public #2: ​U​ niversity of Oregon Fraternity and Sorority Life Primary Message: ​(​Emotional) ­ “The Eugene parks need your support! Help your future brothers and sisters enjoy these great parks as much as you have. Give back and volunteer today.” Secondary Message:

● Come together as a house to leave a lasting, positive impact on the Eugene community by volunteering at the local parks. ○ University of Oregon Fraternity and Sorority Life makes up 15 percent of the overall student body. ○ The University of Oregon Fraternity and Sorority Life community strives to achieve four different pillars of development, including community service. ■ Every chapter is required to complete a minimum of 5 hours per member of community service per academic term. ○ “The mission of Fraternity and Sorority Life is to enhance the quality of student life at the University of Oregon through collaborative and proactive advising of the Fraternity and Sorority Community. Our focused intent is to develop a holistic and positive student experience by offering relevant educational programs, fostering a mentality of leadership and active citizenship, promoting a safe and inclusive community and encouraging the advancement and achievement of each individual's scholastic potential,” ​(UOregon FSL Website).

Publics #1 and #2: Y​ oung families and University of Oregon Fraternity and Sorority Life Primary Message: ​(​Rational) ­ “Eugene parks need your support. Invest in your community by donating today and helping conserve our local parks and open spaces.” Secondary Message: ● Donate today to help maintain the parks and leave a lasting legacy that will pave the way for better parks in the future. ○ $24 million required to upkeep park maintenance. ○ The Eugene Parks and Open Spaces improve runoff water quality, protect residents from floods, suppress energy expenditures, increase property values and provide places for residents to recreate. ○ The estimated increased property values for homes located near parks have an estimated property value of $13.5 million. (Russo). Strategies and Tactics

Public #1: Y​ oung families Primary Message: ​(​Emotional) ​­​ “The Eugene park system needs your help to increase child safety and decrease risk of injury from faulty park equipment. By volunteering today, you can help us improve park equipment to keep your child safe.” Strategy: ​I​ncrease the number of volunteers to upkeep and maintain park equipment and improve park safety. Traditional media, print media and community outreach will be used to promote the primary message.

Tactics: ● Set up volunteer lists in offices and local businesses and use email blasts to update volunteers about future opportunities. ● Partner with the Friendly Area Neighbors nonprofit organization to host fundraisers to help clean up parks and engage the local youth. ● Have playground clean ups and picnic table check ups every six months. ● Promote primary message with elementary school posters, direct mail and fliers, community organizations, local radio stations and grocery stores.

Public #2: U​ niversity of Oregon Fraternity and Sorority Life Primary Message: (​Emotional) ­ “The Eugene parks need your support! Help your future brothers and sisters enjoy these great parks as much as you have. Give back and volunteer today.” Strategy: ​R​ ecruit students from University of Oregon Fraternity and Sorority Life to volunteer at parks to maintain a clean and functional environment. This will be accomplished through community outreach and having an online presence. Tactics: ● Promote primary message at Monday night chapter meetings. ● Launch social media campaign to promote message targeting University of Oregon Fraternity and Sorority Life on Instagram, Twitter and Facebook. ○ Host social media competition between chapters to increase the number of volunteers.

Publics #1 and #2: Y​ oung families and University of Oregon Fraternity and Sorority Life Primary Message: ​(​Rational) ­ “Eugene parks need your support. Invest in your community by donating today and helping conserve our local parks and open spaces.” Strategy: R​ aise money to maintain park equipment and clean open spaces for the parks. Both primary publics will be targeted to donate money for the park system through digital media. Tactics: ● Public One: ○ Mail letters to homes encouraging donations. ○ Set up donation boxes in local offices, businesses and schools. ○ Go to City Council meetings and discuss the current financial status with members of the community. ● Public Two: ○ Partner with a Fraternity to create a philanthropic event and raise money for the Eugene park system.

Calendar

Budget ● Social media promotion = $​450 ○ Boost posts through Facebook once a week for five weeks: $​50/week ­ $250/month ○ Prize incentive: (​2) $100 gift card to Duck Store = $200 ● Fliers (including direct mail): $3​386 altogether → t​wo­time cost ​= $​6,772 ○ One­sided, 5,000 printed: 1k/580 USD = $2​900 ○ Designer fee: $​100 Direct mail (paper, envelopes) ○ 2.5k pack of envelopes: $3​40 ○ 5k paper: $​46

TOTAL BUDGET = $​7,222

Evaluation Plan

Objective #1: R​ ecruit 50 families to commit 5 volunteer hours each over the course of 12 months. Evaluation: K​ eep a hourly log of 4­5 families volunteering every month.

Objective #2: O​ nce a month, recruit 10 volunteers from University of Oregon Fraternity and Sorority Life for park clean ups. Evaluation: K​ eep a hourly log of the 10 monthly volunteers from the University of Oregon Fraternity and Sorority community.

Objective #3: R​ aise up to $5,000 every six months for 12 months from young families in the Eugene area and University of Oregon Fraternity and Sorority community to help upkeep of parks in major areas. Evaluation: K​ eep a report of $300 monthly donations over the course of two six month periods. Summary After evaluating the problems with the Eugene Parks and Open Space, our team proposed a strategic public relations plan to help solve the immediate problems with Eugene parks. We will accomplish our goals by recruiting young families from the Eugene community and students from the University of Oregon Fraternity and Sorority Life as volunteers to help upkeep Eugene parks. Volunteers will help clean the parks, monitor park user activities to ensure a safe environment and help improve park equipment maintenance. We will launch traditional and digital media campaigns to raise $5,000 every six months to help fund the existing Eugene Parks and Open Space budget. Team Bios

Hannah Lowenthal ​i​s a senior public relations major at the University of Oregon School of Journalism and Communication. As a young professional, Hannah seeks to perfect her skills as they relate to the public relations and communication fields. Hannah thrives in an environment that requires multi­tasking, strict timelines and budget management.

During the summer of 2014, Hannah interned with the Distribution department at The Walt Disney Studios in Burbank, Ca., where she gained hands­on marketing, distribution and product development experience. As the Cinema Partnerships intern, Hannah worked closely with

the Studio’s publicity, creative, legal, animation and corporate synergy teams to create promotional products for upcoming Disney movie releases.

Hannah currently serves as an Account Executive for Allen Hall Public Relations, the student­run public relations firm at the University of Oregon.At Allen Hall PR, Hannah helps her account team create media lists for clients, write press releases and implement the firm’s social media plan.

Born and raised in the Los Angeles area, Hannah hopes to return to California and work in entertainment publicity after graduation in June 2015.

Samantha Schwartz ​i​s​ passionate about planning events, organizing fundraisers, traveling and photography. She is set to graduate Spring 2015 from the University of Oregon with a Bachelor of Arts in Journalism with a degree in Public Relations and she hopes to pursue a career with a public relations firm in the hospitality, hotel and event planning field. Samantha’s study abroad in Europe, coupled with her travels in the Middle East and Mexico, has sparked her interest in promoting the beauty and friendliness the world has to offer. Samantha is a global communicator who feels the need to build relationships in our small world. Her goal is to work for a hospitality firm that influences travelers about their destinations, tourist attractions and accommodations.

As a cancer survivor, Samantha also has a passion to work in the non­profit health sector and feels she could have a successful career helping others undergoing serious health issues. She would love to show those suffering from serious illnesses how traveling and seeing the world is a great way to heal body, mind and soul.

Currently, Samantha is the Director for the Emerald Photo Booth and a member of the Public Relations and Development Team for Envision Environmental Magazine. This experience has allowed her to work with clients, gaining interpersonal and customer service skills, while still expressing her creative side. Her past experiences include, planning and promoting the Corridor Car Show and Carnival and leading a team for the Susan G. Komen Race for the Cure. Last term, Samantha worked as the project manager for a top strategic communications class, conducting and analyzing a quantitative survey for the EWEB Child Development Center which further strengthened her leadership and communication skills.

Allison Barry ​i​s a senior public relations major in the School of Journalism and Communication at the University of Oregon. Allison is a detail oriented planner and, with the help of her multimedia design minor, has a creative side that helps in problem solving and planning.

Allison has gained experience in both the non­profits and sports industries in the past two years. This past summer, Allison was hired by Zero Breast Cancer, a non­profit focusing on the education and prevention of breast cancer in Marin County and surrounding areas. She worked as a consultant to help plan and execute their main fundraiser, The Dipsea Hike for Zero Breast Cancer. In 2013, Allison interned for the minor league Pacifics Baseball team in San Rafael, Ca. There, Allison assisted the Event Director in soliciting, booking, planning and executing corporate and personal pre­game events and parties at the baseball park.

Allison is now the secretary for the newly developed and student­run Student Event Planners Association at the University of Oregon. She is in the process of helping to develop a following and strong client base before she graduates this spring.

Hailing from the San Francisco area, sports have had a major influence on Allison and her career goals. She plans to move back home to the City by the Bay and continue a career in sports events planning and community relations.

Full of fresh ideas and an eye for design, ​A​ lexandra Allen ​is working toward a degree in public relations at the University of Oregon with a minor in art history. Upon graduation, she hopes to work for companies allowing her to delve deeper into a more creative side of public relations.

Since Fall 2014, Alexandra is a communication strategist and event planner for Ethos Magazine, a student run culture publication at the university. In her original role, Alexandra ran errands and assisted the main organizer of Oktoberfest, an event held on campus with an attendance of 1,000 students. Now, Alexandra is co­organizer for her first event, a battle of the bands concert, with a projected turnout of 600. In February

2015, she will help organize a “Bloc Party,” an off­campus event with a projected attendance of 6,000.

Alexandra works seasonally for the family business First Aid 2000, the largest independent first aid supplier on the West Coast. Along with SEO, she manages the company website and completes various tasks, such as data entry and outreach and recruitment. This will be her eighth year with the company and fourth year as a seasonal employee.

Alexandra enjoys planning, organizing, creativity and strategy. She has a history robust with editing jobs, such as entertainment editor for her high school newspaper and copy editor for Envision, a student­run environmental magazine at the university. She also manages social media accounts for Zompocalypse, a zombie­musical out Fall 2015, by monitoring interaction and connecting with potential media outlets and investors through various platforms. As a stress release, Alexandra spins for the UO­campus radio station, KWVA Eugene.

Alexandra plans to move back to the Los Angeles area in early June 2015.

References

"City of Eugene Parks & Open Space Division." F​acebook.​ Web. 29 Jan. 2015. ​ .

City of Eugene PROS Comprehensive Plan.​ Rep. City of Eugene Parks and Open Space, 2002. Web. 30 Jan. 2015. ​.

"Eugene Parks (@eugparks) • Instagram Photos and Videos." I​nstagram.​ Web. 4 Mar. 2015. ​.

"Homelessness in Eugene" Eugene, OR Website. N.p., n.d. Web. 02 Feb. 2015. ​

O'Brien, Craig W. "Injuries and Investigated Deaths Associated with Playground Equipment, 2001­2008." Division of Hazard Analysis 27.8 (2010): 480­523. U.S. Consumer Product Commission, Oct. 2009. Web. 4 Mar. 2015. ​.

"Preservation Maintenance in the National Parks." Center for Park Research. Web. 1 Feb. 2015. ​.

Russo, Edward. "Just What's a Park System Worth? | Local | The Register­Guard | Eugene, Oregon." T​he Register­Guard.​ The Register Guard, 22 Feb. 2015. Web. 4 Mar. 2015. ​.

The State of Eugene's Parks and Natural Areas 2014.​ Rep. City of Eugene Parks and Open Space, 2014. Web. 30 Jan. 2015.

"United States Census Bureau." E​ugene (city) QuickFacts from the US Census Bureau.​ U.S. Department of Commerce. Web. 1 Feb. 2015. ​.

"UOregon FSL." U​ Oregon FSL.​ The University of Oregon, 1 Jan. 2012. Web. 4 Mar. 2015. ​.

Appendices ● Emails f​or volunteers to get involved and hear about opportunities ● Posters ​for elementary schools ● Fliers t​o distribute ● Social media competition ​for University of Oregon Fraternity and Sorority Life on Twitter, Instagram and Facebook

Email to volunteers to get involved in upcoming park cleanups Calling the Eugene Community,

The Eugene Parks and Open Spaces is hosting the first of many park clean ups the first Saturday of every month beginning March 2016 at 9 a.m.

Interested volunteers will meet at the RiverPlay Discovery Village Playground. Please bring your own gloves and metal rake. All other equipment will be provided. Volunteers will work to maintain park trails, pick up trash, paint restrooms, paint over graffiti, restore landscape, and fix picnic tables and benches.

The Eugene Parks and Open Spaces is a government division that aims to preserve and enhance Eugene’s parks and open spaces, while creating a diverse recreation experience. We look forward to see you this weekend!

For more information please contact Eugene’s Parks and Open Spaces by phone at 5​41­682­4800 or email at P​[email protected].​

Posters for elementary schools

E​ ugene Park Clean Up Day! Join your friends and make your favorite park beautiful! Come pick up trash, sweep sidewalks and assist in the garden. A special activity for child volunteers will be held. Saturday May 16 from 9 a.m.­12 p.m.

Fliers to distribute

Community Park Clean up First Saturday of Every Month at 9 a.m. Trash Pickup, Garden Clean up, Equipment Maintenance

Please bring your own gloves and metal rake. All other equipment will be provided. Eugene community park clean up begins March 2016. For more information please contact Eugene’s Parks and Open Spaces by phone at 5​41­682­4800 or email at [email protected].​

Social media competition for University of Oregon Fraternity and Sorority Life on Twitter, Instagram and Facebook The target audience for our social media campaign is University of Oregon Fraternity and Sorority Life. We will launch an engaging social media competition between members of the Fraternity and Sorority community on Twitter, Instagram and Facebook with a designated hashtag. Our competition will take place during January 2016 through February 2016 for a duration of five weeks. The incentive will be a $100 gift card to the Duck Store for the Fraternity and Sorority with the most volunteers who log the most volunteer hours over the course of 12 months. We will post tweets, Instagram photos and content on Facebook three times per week to inform Fraternity and Sorority members about monthly park cleanups and encourage friendly competition.

Example Tweet: Hey @​ U​ Ofsl!​ Which chapter will have the most volunteers at this month's Eugene park clean up? You tell us! Saturday 1/9 at 10am #​F​SLforPOS

Example Facebook post: Calling all University of Oregon FSL members! Subscribe to our mailing list to receive news on upcoming volunteer opportunities for restoring Eugene’s parks! h​ttp://www.eugene­or.gov/parks

Example Instagram caption: Thanks to the members of Fraternity and Sorority Life at the University of Oregon for helping clean Creekside neighborhood this past weekend! This week, the houses with the most volunteers were Kappa Delta and Phi Kappa Psi. ​#​F​SLforPOS