SETTING UP YOUR LOCAL CAMPAIGN GROUP SETTING UP YOUR GROUP: A TIMELINE CHECKLIST
Use this timeline to guide you through setting up your 100 Million campaign group. Once you Dear Friends, have completed each step you can tick it off!
Despite all the progress the world has witnessed, there are still over 100 Million children being left behind. STEP 1: FIND OUT MORE ABOUT THE PAGE 1 Over 100 million children are trapped in child labour, many of them in 100 MILLION CAMPAIGN slavery. Over 100 million children are being denied their education, an injustice that steals their childhood and damages their future. Over 100 STEP 2: million children are living with violence or fleeing from conflict. DISCOVER WHAT IT MEANS TO BE PAGE 3 A 100 MILLION LOCAL GROUP But it doesn’t have to be this way. A future where all children are free, safe and educated is possible. This is your invitation to take action and STEP 3: JOIN THE GLOBAL MOVEMENT not stop until every young person is protected from violence, and PAGE 4 learning in school, not working to survive.
Young people have always been at the forefront of movements for a STEP 4: LEARN HOW YOUR GROUP WILL more just, equal and sustainable world. Our determination, ideas and PAGE 5 ACHIEVE CHANGE refusal to give up makes us the most powerful advocates for justice. STEP 5: By starting a 100 Million local campaign group, you will join young KNOW MORE ABOUT YOUR people from India to the US, Togo to Bangladesh, Brazil to Sweden, all LOCAL COMMUNITY PAGE 6 united in changing the world one community at a time.
Thank you for your voice, your action and your leadership. It is needed STEP 6: more now than ever before. PAGE 9 GROW YOUR MEMBERSHIP
We can’t wait to work with you. STEP 7: In Solidarity, HOLD YOUR FIRST ACTION PAGE 11 The 100 Million campaign STEP 8: PAGE 13 REACH THOSE IN POWER THE 100 MILLION CAMPAIGN
The 100 Million campaign has one We will support every young person that simple vision: young people lead the wants to raise their voice and act to creation of a free, safe and educated help end these injustices facing world within a generation. themselves and their peers.
It is an ambitious, but achievable, goal. Why? Because we believe young people Together, we have enough money to are the most powerful change makers, achieve it: only a tiny fraction of global in both their communities and the wealth is needed. And we know how to world. achieve it, as there are tried and tested ways to end exploitation. So, it’s not a And together with local, national and question of if can it be done - but when. international partners, this global network of young people will aim to To achieve this vision, the campaign globalise compassion and create focusses on the 100 million most change that ensures every young marginalised young people, whose person is free, safe and educated. rights are continuously ignored and denied.
We were co-founded by Nobel Peace Laureate Kailash Satyarthi, the children rights activist who has worked tirelessly for the rights of children and young people for almost four decades.
He has been at the forefront of global movements to end child slavery, child labour and for the right to education, and in December 2016 launched his most ambitious campaign to date: the 100 Million campaign.
“I PLEDGE TO DO ALL I CAN TO END CHILD LABOUR, ENSURE EDUCATION FOR ALL AND ERADICATE VIOLENCE AGAINST CHILDREN 100 MILLION GROUPS AND SO THAT EVERY YOUNG PERSON IS FREE, SAFE AND EDUCATED.” EVENTS ACROSS THE WORLD PAGE 1 PAGE 2 YOUR 100 MILLION CAMPAIGN GROUP JOIN THE GLOBAL MOVEMENT
WHAT DOES A GROUP LOOK LIKE? WHAT WILL MY GROUP DO? REGISTRATION FORM The 100 Million campaign is an open call to We will send you inspiration on what to ALL FIELDS WITH MARKED WITH AN * ARE ESSENTIAL action and there isn’t one way a local group do each month, but you are also free to should look – it is up to you to decide! We design your own ideas and events. See NAME OF COMMUNITY / have three main types of local groups: page 9 for more information on this and SCHOOL / UNIVERSITY community, school and university. Each one is how you will achieve change. (delete as appropriate)*: equally important and effective at creating COUNTRY*: change. THREE KEY PRINCIPLES: ZIP/PIN/POST CODE*: The only thing we ask is that you join together with one or more people, who, like you, believe 1) FOCUS ON THE MOST MARGINALISED MAIN CONTACT NAME*: that all young people should be free, safe, and All youth rights are important, however MAIN CONTACT EMAIL*: educated, and are prepared to take action to the 100 Million campaign focuses on demand it. supporting the rights of those who are MAIN CONTACT PHONE: most excluded. Your local group should HOW MANY PEOPLE ARE IN YOUR FIRST MEETING CHECKLIST: reflect this in your own focus and actions. YOUR GROUP?: FIND A SPACE AND TIME FOR YOUR 2) COMMUNITY BASED ACTION GROUP TO MEET REGULARLY. We believe the power to change the POSTAL ADDRESS: This could be a classroom, community world starts in communities. We will hall, café or a member’s house. connect your group to national and global moments, however most your action ARE ALL MEMBERS AGED INVITE PEOPLE TO YOUR MEETING BETWEEN 13 AND 25 YES NO should centre the people and places You could create a Facebook event, YEARS OLD? produce flyers or make an closest to you, where you have the most influence and impact. announcement in assembly or lecture. WHAT HAS INSPIRED YOU TO JOIN THE 100 MILLION CAMPAIGN?* Please let us know why you have signed up start a local 100 Million campaign group TAKE THE PLEDGE 3) ACTIVISM OVER FUNDRAISING Invite all new members to take the The extreme marginalisation of over 100 pledge at www.100million.org/pledge million children is caused by a failure in public policy. Therefore the 100 Million REGISTER YOUR GROUP campaign focuses on changing minds, Fill in the registration form on the next laws, policy and access to services, not page (4) to be connected with the global fundraising. To make sure we create real, 100 Million campaign or use the online form here. sustainable change, your local group is expected to follow this practice too. PLAN YOUR FIRST STEPS You can print this form and send a completed copy to [email protected], This pack takes you through the first key You can find out more about the campaign or fill it out online following this link: GROUP REGISTRATION FORM stages in establishing your 100 Million principles here. local group. Use them as inspiration to Once you have registered you will be connected to the global network of 100 plan what you will do together. Million campaign groups, receive all our monthly Action Packs (see page 5), regular tips, ideas and examples for building a strong, effective group. WANT TO KNOW MORE? CLICK HERE TO READ OUR LOCAL GROUP FAQ. PAGE 3 PAGE 4 ACHIEVING CHANGE NATIONALLY The 100 Million campaign works with many different partners across the world, and in LOCALLY many countries we have National Planning Groups and 100 Million Youth Committees. To ensure the most excluded children and young people realise their right to be If these are active in your country, we will connect them with you so that you can share free, safe, and educated, we need transformative, sustainable change. Taking your plans, work together and take part in moments of collective national action. action in your community is a powerful way to achieve this. You know best the biggest issues facing your neighbourhood and have a direct link to the decision- makers responsible for delivering change. GLOBALLY Every year you will be invited to lead the 100 Million campaign’s global day of action in Local action is also a critical way to ensure national and international laws are your community. upheld at the community level. For example, almost every country has signed the International Convention on the Rights of the Child, yet we know these rights are still In 2017, our first annual global day of action, there were events on every continent being abused in communities across the world. with over a million young people taking part. Back to School Day 2017 saw decision- makers across the world take part in a lesson delivered by young people on how they We want to make sure you are in the strongest possible position to create change. could help ensure all children in their community were free, safe and educated. We Once you have registered your group, we will send you an Action Pack on a different will look to your group to help us build a larger, stronger and more effective moment issue at the start of each month. Each pack will have four key steps to get you each year. started on creating change that supports the rights of all children and young people to be free, safe, and educated: Keep an eye out for information on how to be involved in Back to School Day, 2018!
KNOW RESOURCES AND ACTIVITIES TO LEARN MORE ABOUT THE ISSUE
CONNECT TOOLS FOR REACHING OTHERS TO BUILD YOUR SUPPORTER NETWORK
MOBILISE SUGGESTIONS FOR CREATIVE WAYS TO DEMONSTRATE YOUR DEMANDS BRAZIL BANGLADESH TOGO
INFLUENCE IDEAS ON THE DECISION-MAKER TO CONTACT AND TEMPLATE LETTERS
These packs are created to provide inspiration and guidance, you will always have the freedom to design and lead the actions you want to take. You can choose one issue to focus on the whole year, or follow the packs and choose a different issue each month. U.K. SWEDEN The choice is yours!
You will soon become experts in local action and we want to hear from you on the best tactics, actions and ideas that are working. Get in touch with us at [email protected] and we could feature your local group in future packs.
You can download all our previous packs from 100million.org/campaign-tools. WANT TO KNOW MORE ABOUT THE POWER OF LOCAL ACTION? CLICK HERE TO READ OUR CASE FOR COMMUNITY ACTIVISM PAGE 5 PAGE 6 KNOW YOUR COMMUNITY
This activity is designed to help your Discussing the following questions could group know more about the issues facing help guide your thinking, but we children and young people in your encourage you to think of other types of community and how these link to global exploitation too: injustices. You can run it in your first meeting to spark new ideas and connect 1) ARE ALL CHILDREN IN YOUR COMMUNITY as a group. ATTENDING SCHOOL? IF NOT, WHY NOT?
KNOW YOUR GROUP: 2) ARE ALL GIRLS ABLE TO GO TO SCHOOL Everyone has a different reason for FREELY AND SAFELY? taking a stand. Remembering and sharing these individual reasons with 3) DOES CHILD LABOUR EXIST IN YOUR each other can help fuel your collective COMMUNITY? FREE SAFE fire. Why not ask all your members the following question: 4) ARE CHILDREN AND YOUNG PEOPLE FACING VIOLENCE? ARE THEY ABLE TO WHAT ISSUE, PERSON OR INJUSTICE HAS MADE ACCESS PROTECTION AND SUPPORT? YOU WANT TO TAKE ACTION? 5) DO CHILDREN WHO HAVE FLED VIOLENCE KNOW YOUR COMMUNITY: LIVE IN YOUR COMMUNITY? ARE THEY In all communities across the world, INCLUDED IN COMMUNITY? children and young people are denied EDUCATED their rights. However, their exclusion and 6) ARE ALL CHILDREN ABLE TO ACCESS exploitation looks very different in each LOCAL SERVICES EQUALLY? OR IS THERE one. DISRIMINATION BASED ON RACE, GENDER, AGE, RELIGION, SEXUALITY OR This activity can help you understand CASTE? your local context and ensure your future demands for change are as relevant and You can extend this activity by adding the effective as possible. ways children and young people’s right to be free, safe and educated are denied in On the diagram on the next page, (or your country and globally. Do any of the copy it onto another sheet of paper) try to issues you face locally also happen start mapping the different ways young nationally or internationally? people are denied their right to be free, safe, and education in your community. Continue adding to this research throughout the year as you learn more WATCH OUR 100 MILLION TRAILER Some of the issues you identify might sit about how injustice affects your neatly under the categories of free, safe community. On our YouTube channel you will find a short video and educated but many of these featuring 100 Million activists across the world injustices are interlinked and some even and an introduction to what being a 100 Million sit across all three. PAGE 7 group means! It’s available in 8 languages too. PAGE 8 GROW YOUR MEMBERSHIP
It is not always the groups with the largest numbers that achieve the IDEAS FOR REACHING NEW MEMBERS: greatest change, however, having a We ’ve included some simple but effective strong group of dedicated activists will tactics that could help you grow your 100 make your demands harder to ignore. Million group:
Taking time to grow your membership as CHOOSE THE RIGHT SPACE: you set up your group is an important Think of the busiest time and place in step to achieving success later on. Even your community - is this at an entrance if the people you reach do not become when people are arriving? Or in a park full members, you can invite them to join where people go for lunch? You could set future actions you take, call on them to up a table and use the busy environment sign a letter to a decision maker or to your advantage. The more people crowdsource new ideas and stories. passing your table means more opportunities for engagement. A suggested way to ask people if they want join your group is through the 100 ATTRACT ATTENTION: Million pledge. What could you do to stand out from the By asking people if they want to help crowd? You could create posters with make sure every child is free, safe and facts or stories about how young people educated, you are encouraging them to are denied their rights. You could use think about their own beliefs and what local examples to create a personal kind of world they want to live in. This is connection to the campaign, and place a more effective, personalised way to these posters in crowded places with a attract new members than a simple sign pledge sheet next to it. Or you could use up sheet. music, chants or a dance routine to draw a crowd! On the next page we’ve included a template you can use (you can also DO THE UNEXPECTED: download more copies of this at Doing something people don’t expect is www.100million.org/campaign-tools an innovative way to spark interest. For example, you could highlight the gender PART OF A GLOBAL MOVEMENT inequality in education by arranging a Once you’ve collected as many names room at the start of a lesson or event to as possible, send us a copy so we can have no chairs for women or girls. show the momentum you have built in Afterwards you can explain the reason your community. We will add your new behind your action and that they can all members to the list of those around the play a part in ending this injustice by world who are refusing to accept joining your group. injustice.
PAGE 9 education ensure to for do can all and eradicateall topledge I “Iend child labour, violence against children so that every person young and educated.” is free safe, regular receive will and you soon touch in be will group local Your stand. a taking for you Thank campaign. Million 100 global and national the from updates YOUR FIRST ACTION
After inspiring more people to get involved with your group, it’s a good idea to sustain their interest by inviting them to take part in an action as soon as possible. Physically demonstrating your demands is not only a powerful way to show decision- makers how much you believe in change, and also a fun and engaging way to keep the energy alive for your members. Each month we will send ideas for creative actions on different issues, and for your first one we suggest creating a Freedom Chain.
WHAT IS A FREEDOM CHAIN? A Freedom Chain is a symbol of international togetherness that demonstrates solidarity with those denied their rights across the world. It also binds together our demand for change and commitment to action. EXAMPLE OF ACTION: Over 50 young people from across the world, including former child labourers, Syrian HOW DO I MAKE A FREEDOM CHAIN? refugees and university students created their own Freedom Chain in March 2018. Below Ask everyone to write on one piece of paper a change they want you can see examples of some of their demands and commitments to inspire your own. WHAT YOU NEED: to see in the world, one that will help ensure all children and This might be the first action you take as a 100 Million group but you are joining a global Paper young people are free, safe, and educated. Freedom Chain that has already begun! Share photos, videos or copies of what yours String using #100Million or emailing [email protected]. Pens Then ask them to write on a separate piece of paper one thing they will personally do to help make this demand a reality. Organise awareness Make a hole in each side of both pieces of paper, and then, using string, tie each I demand an end campaigns that to child labour in individual’s two pieces of paper together. This demonstrates that our demands and reflect the dangerous my community actions are part of the same journey. reality of child labour Then, start tying all these pairs of demand and action together, creating one long united chain. I will ask schools and I demand stricter charities to incorporate laws that ensure WHAT DO I DO WITH OUR FREEDOM CHAIN? mental health in their children stay in How you present or use your finished Freedom Chain is up to you! But we curriculum school suggest using it to make a strong statement to your community that change is urgent and possible. I demand I will reach out protection for the You could form a human circle, connecting the ends of your Freedom Chain to and email mental health of demonstrate the unbreakable link between you all. You could hold a silent vigil decision-makers refugee children as you stand together and invite passers-by to read your demands.
Or you could tie your Freedom Chain in a symbolic place (your school gates, an elected official’s office) and invite more people to add their own demands and commitments. PAGE 11 PAGE 12 REACH THOSE IN POWER
Creating sustainable change requires influencing both policy and practice. , As a 100 Million campaign group, asking Dear______those in power to support your demands is a crucial way of ensuring any changes We are a group of young people from ______made impact all children in your [your community/school/university]. We are writing to inform you that community. Every month we will share we are working together to create a world where every young person is ideas on who to contact, depending on ALL IN: protected from violence and learning in school, not working to the issue you are focusing on. survive.
When setting up your group, it is a good We have started a group at______[your town/village/school/university] that will support the rights of young HOW TO MAKE AN IMPACT: idea to introduce yourself to your local elected representative: this could be a people to be free, safe and educated, both in our local community and MAKE IT PERSONAL: Parliamentarian, a district official, globally. Will you commit to work with us to help achieve this vision? Hand written letters are always more administrative body or Senator. These effective than an email. are the primary individuals responsible We are especially concerned and passionate about for protecting human rights in your ______SHARE YOUR PASSION: community and you will be contacting ______Your decision-maker will want to hear them a lot for support. ______why you care about these issues ______personally. On the next page you can find a DO YOUR RESEARCH: suggested template for your letter. It We have already reached ______people who support our aims See if you can find out online if the includes space for you to showcase the and have all personally committed to taking action that will build a more decision-maker you are contacting has activities you have taken in this pack, so just, equal and sustainable world for all. showed an interest in your issue before. you already have a lot to say! Have they made a statement, started a Will look forward to working with you to support the rights all children to programme or attended an event that You can use the template as a starting be free, safe and educated, both here in______you can link to? point but be as creative as you like! This [your town/village/city] and around the world. SHOW YOUR NUMBERS: is your community, your group and your We will be in touch soon, Include the number of people who decision-maker, so you will know how to signed the pledge to demonstrate your introduce yourself best. collective strength. Yours Sincerely, ______, INCLUDE YOUR FREEDOM CHAIN: [Write the names of all your group members here] Attach a photo of your Freedom Chain (or examples of what was written) so the decision-maker can visually see an example of your active commitment.
PAGE 13 PAGE 14 NEXT STEPS
CONGRATULATIONS ON REACHING THE END OF THE PACK! By reaching this point hopefully you feel more confident, prepared and excited to continue taking action. The 100 Million campaign is led by groups like yours across the world, and we believe that if we all work together we can build a world where every child is free, safe, and educated.
REMEMBER TO REGISTER YOUR GROUP: Don’t forget to use the registration form on page 4, or online using this link GROUP REGISTRATION FORM, to let us know you have started a group. Without this, we wont know to send you the monthly resources or keep you updated with global group action!
GET IN TOUCH: You can contact the 100 Million campaign team us at [email protected] if you have any further questions, ideas to make this pack stronger or share what you have been doing. We would love to hear from you!
THANK YOU!
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