OOOMMM F SS Avenir: This is a tht is part of the Geometric Sans- group FAvenir’s bowl is more perfectly roundS than and . The closed of the letter O is perfectly circular. Avenir is similar to Helvet- ica as they both are sans-serifs. Avenir has a slightly smaller cap height than Helvetica. It has a slightly larger body width than Helvetica in letter O and M but smaller body width in letters F and S. Avenir’s overhang on the letter M is slightly thinner than Helvetica. Avenir’s S has a slanted terminal while other letters are perfectly horizontal or vertical.

Helvetica: This is a typeface that is part of the Transitional Sans-Serif font group. Helvetica has the largest cap height of the three . It also has the largest body width in letters F and S. The counters are close to being perfectly circular. The strokes are a common width and there are no hairlines. Helvetica does not have serifs and each terminal is perfectly horizontal or verti- cal. Helvetica has a slighty thicker stroke and a wider overhang than Avenir.

Baskerville: This is a typeface that is part of the transitional font group. Baskerville has a perfectly vertical stress in the O. Compared to the counters of the O in Helevetica and Avenir, Baskerville has a less rounded closed counter. The open counter of letters such as S are also smaller than that of the other typefaces. Of the three typefaces Bask- erville’s O counter is the longest vertically. Baskerville has a smaller cap height than the other fontfaces. Baskerville has serifs unlike the other two. Baskerville has both hairlines and thick strokes. Places where you would see hairlines are the far left stem and the inside right stem of the letter M