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Looking for the Right Niche AN_070122_18-19.qxd 30.01.2007 12:44 Uhr Seite 18 PAGE 18 · www.autonewseurope.com January 22, 2007 Guide to New Model Development Looking for the right niche In an industry dominated by large volumes, automakers are Peugeot, Citroen, Renault and Ford of Europe will enter a segment Fiat’s Bravo is one of three launches for the carmaker in 2007. increasingly adding niche models to their lineups. Before the end of that has long been dominated by Asian automakers. “I don’t know how many of our competitors will enjoy such a new the decade, at least eight European automakers will launch vehicles But high-volume launches will still be crucial for at least three other product momentum,” said Fiat brand Vice President Luca De Meo. with projected volumes of less than 100,000 units. automakers in the next two years. The new Mercedes-Benz C class will On this page and Page 19, we provide annual production targets, Audi leads the way with three key niche products – the entry-premium be a key launch this year, as will the debut of the Peugeot 308, plus design and technology details for models due to arrive in Euro- A1, A5 coupe and Q5 premium SUV. And in the medium SUV class, Ford Mondeo and Opel/Vauxhall Vectra. pean showrooms within the next two years. Computer illustration: C. Schulte Audi A1 Alfa Romeo 8C Competizione Code-name: AU210 Code-name: 920 Market launch: Summer 2009 Market launch: September Platform: Three are under consideration: Platform: Evolution of Maserati coupe PQ35 assembled with PQ34 parts; platform with shortened wheelbase PW35; and A000, a platform that will be Technology: Carbon fiber body on a used on VW group’s low-cost cars steel chassis; first rear-drive Alfa in Development notes: Successor to the 12 years; V-8 engine from Maserati was A2, which Audi stopped making in 2005 upgraded from 4.2 liters to 4.7 liters and Technology: Direct-injection diesel and from 400hp to 450hp gasoline engines, dual-clutch Key suppliers: Brembo, Bose, Magneti transmission and possible all-wheel drive Marelli, Pirelli, Poltrona Frau Where built: Brussels, Belgium Where built: Maserati’s plant in Modena, Production target: 60,000 a year in Italy (2 units a day) 2009; 100,000 a year by 2011 Production target: 500 Alfa Romeo Junior Code-name: 955 Fiat Bravo with Magna Steyr of Austria to get the using a USB connector Market launch: End of 2008 Code-name: 198 car ready for market in 18 months; Key suppliers: Automotive Lighting, Project leader: Mauro Pierallini Market launch: February no prototypes were built; only offered as Bosch, Comau, Denso, Johnson Controls, Platform: Evolution of the Small Project leader: Gianfranco Romeo 5-door hatchback; station wagon KSS, Lear, Magna Steyr, Magneti Marelli, platform, which also underpins the Fiat Platform: Compact (modified version of arrives in 2010 Meridian, SG Plastic/Gruppo Prima, TRW Grande Punto and Linea and Fiat C-frame first used to underpin the Technology: Blue&Me infotainment Where built: Cassino, Italy Opel/Vauxhall Corsa Fiat Stilo in 2001) system with navigation system in which Production target: 120,000 to 160,000 Computer illustration: C. Schulte Development notes: Arrival of the Development notes: Fiat cooperated maps are loaded into the car a year Audi A5 Junior will allow Alfa to stop making a Code-name: AU484/PLQ48 three-door version of the 147 when the Market launch: Summer car is replaced in 2009 Platform: PL/PQ48 Technology: The car will debut the Development notes: Styling cues shared 1.8-liter, 200hp, turbocharged gasoline with the Nuvolari and Shooting Brake direct-injection engine from Fiat concepts; platform shared with the Powertrain Technologies next-generation A4 and VW’s Interesting background: For more than forthcoming four-door coupe a decade, Alfa discussed whether to Technology: Soft-top convertible make a entry-level small car; the success version due in 2008, eventually replacing of the Mini convinced it to move forward the A4 convertible; transmission choices Where built: Turin will include a six-speed manual and Production target: Up to 75,000 a year Citroen C-Crosser Fiat Linea Ford CUV (concept shown) automatic and a new version of Audi’s Market launch: July 2007 Code-name: 110 Market launch: 2008 dual-clutch transmission; engine moved Project leader: Philippe Bacquet Market launch: June in Turkey; Brazil, Platform: C1 (also used on Focus, Focus further back to reduce front overhang Platform: C-segment (developed by China, India and Russia will follow within C-Max, Volvo S40 and V50, Mazda3) weight and help with the front-rear Mitsubishi and DaimlerChrysler) 24 months Key technology: Will offer front-wheel weight balance Design: Adapted from design done by Project leader: Mauro Pierallini and four-wheel drive versions Where built: Ingolstadt, Germany Mitsubishi’s Olivier Boulay and Akinori Platform: Small, which also underpins the Where built: Saarlouis, Germany Production target: 26,000 a year in Nakanishi for Mitsubishi Outlander Grande Punto and Opel/Vauxhall Corsa 2007, increasing to 37,000 in 2008 Where built: Mizushima, Japan Development notes: Lower medium-sized Production target: 15,000 sedan created from small-car platform Computer illustration: C. Schulte Key suppliers: A-Plas, Autoliv, B-Plas, BMW X6 Beycelik, Robert Bosch, Ficosa, Martur, Code-name: E71 Matay, Magneti Marelli, Tamcam, Market launch: 2008 Tiberyna, Thyssen Krupp Platform: Same as X5 premium SUV Where built: Bursa, Turkey Development notes: The X6 will be a Technology: First Fiat with 1.6-liter four-door SUV with a coupe-like roofline; gasoline engine developed and built by heavily based on platform sibling the X5 Chery Automobile in China Where built: Spartanburg, Production target: More than 200,000 Computer illustration: C. Schulte South Carolina, USA worldwide Audi Q5 Production target: 40,000 a year Fiat 500 Code-name: AU416 Code-name: 312 Hyundai Arnejs (concept shown) Market launch: Spring 2008 Market launch: September Code-name: FD Platform: PL48 Project leader: Mauro Pierallini Market launch: Late 2007 (Korean-built Development notes: Platform features Platform: Mini, which also underpins models) elements from next A4; engines Fiat Panda Development notes: Developed in mounted longitudinally to allow Development notes: 500 is more than Rüsselsheim; engines will come from for 4.2-liter V-8 100mm shorter than the Panda, but Hyundai-Kia plant in Zilina, Slovakia Technology: Aluminum chassis and keeps the same 2300mm wheelbase; Designer: Tom Bürkle active suspension systems; one-touch 500 shares platform, suspension and Where built: Korea (initially); Nosovice, MMI entertainment/navigation system Computer illustration: C. Schulte powertrain with second-generation Czech Republic, starting in 2009 Where built: Ingolstadt, Germany BMW Space-Functional Concept Ford Ka Production target: 80,000 a year in 2009 Code-name: F07 Key suppliers: Autoliv, Automotive Ford Mondeo Launch: 2009 Lighting, Bosch, Delphi, Denso, Johnson Market launch: Spring Platform: modular large-car platform, Controls, Magneti Marelli, Pilkington, Project Leader: Jens Ludmann based on next-generation 7 series Plastal, Standard Profil, TRW Platform: C/D (also used on S-Max and Development notes: The car will have a Where built: Tychy, Poland Galaxy) new interior concept similar to a minivan, Technology: All engines will meet Euro Where built: Genk, Belgium but it not be as tall as a typical minivan; the 5 emission rules due in September 2009 Production target: 150,000 a year program, originally called E62, has been Production target: 120,000 to 180,000 delayed and tweaked a year Where built: Dingolfing, Germany Production target: 50,000 a year AN_070122_18-19.qxd 30.01.2007 12:47 Uhr Seite 19 January 22, 2007 www.autonewseurope.com · PAGE 19 Guide to New Model Development Computer illustration: C. Schulte Lancia Delta HPE (concept shown) Mercedes GLK Code-name: 844 Code-name: SUT204 Market launch: Summer 2008 Market launch: Summer 2008 Project leader: Simone Rosetta Platform: C class wagon/W204 Platform: Compact (also used by Fiat Development notes: Mercedes still Bravo but wheelbase will be stretched considering two different front grilles 100mm to 2700mm) Technology: All-new platform and a Development notes: To reach break “direct control chassis” that promises even at just 45,000 units, Lancia will use less body roll, quicker response and many parts from the Bravo including the more direct steering windshield and the front door frame; Where built: Bremen, Germany right-hand-drive versions will be made Production target: 80,000 a year so Lancia can return to UK and Japan for in 2009 the first time since 2003 Technology: All gasoline and diesel engines will be turbocharged; outputs range from 120hp to 220hp Key suppliers: Adler Group, Automotive Lighting, Robert Bosch, Comau, Denso, VW Tiguan (concept shown) Platform: PQ35 Where built: Wolfsburg, Germany Johnson Controls, KSS, Lear, Magneti Technology: Four-wheel drive; direct- (Auto 5000) Marelli, Meridian, SG Plastic/Gruppo Code-name: VW456 Prima, TRW Market launch: August shift gearbox; possible addition of a glass Production target: 110,000 a year Where built: Cassino, Italy Designer: Under Robert Lesnik panoramic roof in 2008 Production target: 70,000 to 80,000 Photo: Hans G. Lehmann a year Opel/Vauxhall Agila (spy shot) Market launch: November Platform: M300 Development notes: Opel-badged Suzuki Wagon R+; production transferred from Gliwice, Poland, to Esztergom, Hungary, because of GM production needs in central Europe for Chevrolet products
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