MANAGEMENT 246

SOCIAL AND

COURSE OUTLINE

Instructors:

John Kimberly, Department of Management, Wharton Nicholas Torres, Fels Institute of /Social Partners

Fall Term 2016 Day/Time: Mondays, 3-6 PM Location: F38 JMHH

Phone Numbers: 215-898-7937 (John) 215-718-4250 (Nick)

Email Addresses: [email protected] [email protected]

COURSE BACKGROUND

If you believe in finding innovative ways to make a difference and address social issues locally and globally, you will benefit from the Social Innovation and Social Enterprise course. This course is designed for those who have a deep interest in the development, leadership, and management of the 4th Sector, where the boundaries between the public, government, private, and not-for-profit sectors have been blurring as many pioneering organizations/entrepreneurs have been blending social and environmental aims with business approaches.

The course explores this emerging reality, analyzed by Jeremy Rifkin in his latest book, The Zero Marginal Cost Society, where, he contends, the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and challenging some fundamental precepts of capitalism. The course provides a framework to explore how social innovation and enterprise may lead in providing solutions to society’s most pressing issues such as poverty, healthcare, , food and nutrition, and economic development. Finally, the course takes you through the process of developing a social enterprise including idea exploration, testing and plan execution. Social Innovation and Enterprise specifically teaches students with an interest in working in the social sector how to create and maintain an adaptive and generative orientation to grapple with the complex social reality that challenges our world.

OBJECTIVES:

The course’s goal is to increase a student’s understanding of the challenges and opportunities associated with social innovation and enterprise and to explore how the most promising ideas take root, attract needed capital, and ultimately have significant social impact regionally, nationally, and internationally.

The course is taught through combining readings and research with real world knowledge; application of theory to case studies; and putting knowledge to practice through a social enterprise simulation.

COURSE REQUIREMENTS AND GRADING: • Students, individually or in teams, will be required to write a critical analysis of Rifkin’s The Zero Marginal Cost Society and a thoughtful reflection of the Emerging Fourth Sector.

• Students will be required to prepare written analyses of 2 social sector cases.

• Students, in teams, will be required to prepare a social enterprise that addresses a societal issue. Each team will be required to present a “shark tank” pitch and deliver a comprehensive narrative business plan including: a literature review of the social issue, expected social impact measures, an innovative solution utilizing design thinking principles, 3 year financial revenue and expense projections, investment targets, and expected system and/or public policy influence.

The final grade for the course will be determined as follows:

ASSIGNMENT PERCENTAGE OF FINAL GRADE

Critical Analysis of Rifkin (Maximum length - 15 pages): Can be written 25% individually or with 1-2 class colleagues

DUE September 26, 2016

Analysis of Philadelphia Soda Tax (Maximum length – 7 pages): Can be 10% written individually or with 1-2 class colleagues

DUE October 10, 2016 Write-up of Goodwill Case (Maximum length – 7 pages): Can be written 10% individually or with 1-2 class colleagues

DUE October 17, 2016 20% Thoughtful reflection of the Emerging Fourth Sector based upon readings and guest lectures from 10/3 – 10/24. (Maximum length - 10 pages). Written Individually.

DUE October 31, 2016

15% Social Enterprise Pitch Deck and Presentation (5 Minutes). Presentation of Group project.

DUE December 5, 2016 Social Enterprise Business Plan (Maximum length - 7 Pages) . Group 20% Deliverable.

DUE December 12, 2016

All assignments are to be submitted by uploading to Canvas for grading on the date due. On- time submission is a matter of fairness, since delayed assignments may benefit unfairly from the work done on time by other students and presented in class. Students who submit assignments after the date due will receive lower grades at the sole discretion of the professors.

ATTENDANCE: The course is planned on the assumption that students will attend all classes. Students who miss classes should make arrangements to catch up without delay on the material presented. Final grades of Incomplete will not be given except under extraordinary circumstances such as medical or other emergencies. Outside these extraordinary circumstances, if work has not been completed by the end of the course, a final grade will be assigned based on the best information available in the sole discretion of the professor. Students are responsible for meeting all schedule commitments, including drop and add notifications, as well as for meeting all other program and degree requirements.

COURSE READINGS: The website for this course can be found on Wharton’s Canvas system where the syllabus, readings, and other materials will be posted.

REQUIRED

Books: 1. Jeremy Rifkin. 2014 – The Zero Marginal Cost Society. Palgrave Macmillan 2. Ian MacMillan & James Thompson. 2013. The Social Entrepreneur’s Playbook. Wharton Digital Press.

Articles (All Articles PDF/Links are in Canvas): Read by 10/3 • The Social Innovations Framework • The Emerging Fourth Sector • Time for the Plural Sector • Disruptive Innovation Revisited • Social Entrepreneur Characteristics • How to Rocket Up the Learning Curve

Read by 10/24 • Understanding the Customer: The Embedded Enterprise • The New Science of Customer Emotions • Find Innovation Where You Least Expect It • To Innovate Better, Find Divergent Thinkers

Read by 10/31 • Social Enterprise to enhance and well-being • Leading Through Adaptive Design • Design for Action: Design Thinking to Make Great Things Happen • Promise of Lead Experimentation

Read by 11/7 • A New Tool for Scaling Impact • The Payoff of Pay for Success • Making Big Bets for • Technology Changing Philanthropy • Build to Last – W/O Outside Investors

Read by 11/21 • Scaling Impact • What’s Your Endgame

SCHEDULE and READINGS BY WEEK:

9/12: INTRODUCTION, OVERVIEW, OBJECTIVES, ASSIGNMENTS, & GAUGING INTERESTS

9/19: RIFKIN – ZERO MARGINAL COST SOCIETY CH. 1-9

9/26: RIFKIN – ZERO MARGINAL COST SOCIETY CH. 10-16

Critical Analysis of Rifkin Due

• Excellent Sheep by William Deresiewicz – What is his basic argument? Do you agree? Why or why not?

10/3: THE SOCIAL ENTREPRENEUR’S PLAYBOOK. CH. 1-14 THE SOCIAL INNOVATIONS FRAMEWORK. PAGES 1-44

• What is the Emerging 4 th Sector? Is this a new sector? Do you agree? Why or why not?

Articles • The Emerging Fourth Sector • Time for the Plural Sector • Disruptive Innovation Revisited • Social Entrepreneur Characteristics • How to Rocket Up the Learning Curve

10/10 SOCIETAL ISSUES CONTEXT

Analysis of Philadelphia Soda Tax Due

Economic Development Domestically and Globally: Context and Social Enterprises Guest Speaker Social Enterprise and Investing: Investor’s Circle Representative

10/17 SOCIETAL ISSUES CONTEXT

Analysis of Goodwill Case Due

Health Care and Food Access: Context and Social Innovations/Enterprises The Golden Circle: “Why” Statements Due (Not Graded) Formation of Social Enterprise Teams

10/24 SOCIAL INNOVATION/ENTERPRISE IDEA

Social Entrepreneur Panel: Food; Poverty, Health, Higher Education/Workforce; and/or Education

Articles • Understanding the Customer: The Embedded Enterprise • The New Science of Customer Emotions • Find Innovation Where You Least Expect It • To Innovate Better, Find Divergent Thinkers

10/31: PROTOTYPE DESIGN AND MARKET

Emerging 4th Sector Reflection Due Presentations of initial Social Enterprise Literature Review and Innovation (Not Graded)

Articles • Social Enterprise to enhance health and well-being • Leading Through Adaptive Design • Design for Action: Design Thinking to Make Great Things Happen • Promise of Lead Experimentation

11/7: FUNDRAISING AND FINANCING SOCIAL ENTERPRISE

Funding Models • Commercialization • Angel and VC Investment Behaviors • Government Behavior • Philanthropy Behavior

Articles • A New Tool for Scaling Impact • The Payoff of Pay for Success • Making Big Bets for Social Change • Technology Changing Philanthropy • Build to Last – W/O Outside Investors

11/14 BUILDING YOUR SOCIAL ENTERPRISE FINANCIAL MODEL

Presentations of Social Enterprise Financial Models (Not Graded)

11/21 SCALING AND/OR ENDGAME STRATEGY IDENTIFICATION OF SOCIAL/POLITICAL BARRIERS AND STRATEGY

Presentations of Social Enterprise System or Policy Change Strategy (Not Graded)

Articles • Scaling Impact • What’s Your Endgame

11/28 SOCIAL ENTERPRISE TEAM CONSULTING SESSIONS

12/5 PITCH EVENT Social Enterprise Pitch Deck Due

12/12 WRAP UP Social Enterprise Business Plan Due