Character design Logo design

The new design of the character is intended to reflect a lively and The new logos presented here proceed the dynamic and adaptable logic behind the character dynamic kid just like is thorough the novel. design, bringing Pinocchio into diverse scenes as the lead character. It isn’t a static mascotte anymore, but a character with a rich personality, ready to be used in varied contexts, situation and media (istitutional information, animation, comic books, toys, dolls and gadgets).

Pantone Pantone 871 C 444 C

The new Fondazione Nazionale old one Pinocchio is running away from some Gold represents the good will of Pinocchio logo revisits that tiny illustration on the dangerous circumstances, now he’s playing and his generosity towards his father, and cover of the first print of the book, in 1883. cheerful and happy, a symbol of innocence, his naivety too. It’s a symbol of the potential It’s an open celebration of Lorenzini’s work also expressed by the chosen color. Gold is in Pinocchio has deep inside himself which will with a forward-looking twist due to the fact a reference to chapter XII, when Pinocchio lead him to become a real boy, his soul. The new character design. The silohuette pose leave ’s theatre with five gold philosopher’s stone that transmutes base reverses the original meaning: while in the coins and then meets the Fox and the Cat. material into gold.

The new logo of Scuola della Fondazione Nazionale Carlo Collodi represents Pinocchio who’s not running and playing anymore. He’s absorbed in his study and readings now, he keeps going more dutiful and diligent. Pantone Pantone 186 C 444 C

In the new logo of Parco degli Amici di Pinocchio we see Pinocchio surrounded by children who are celebrating and carrying him Type selection shoulder-high. It is an expression of a joyful day spent playing, discovering and having fun Pantone Pantone with the people you love most. Egizio URW Condensed 362 C 444 C Egizio URW Regular Egizio URW Italic The new Giardino di Villa Garzoni logo Egizio URW Bold reproduces the gorgeous seventeenth- Egizio URW Bold Italic century villa with the elegance of a lilac and grey balance. The amazed expression and FF DIN PRO Condensed Light pose of Pinocchio and his interaction with Pantone Pantone FF DIN PRO Condensed Regular some butterflies, refer to the presence of the renowned butterlfy house. 2415 C 444 C FF DIN PRO Condensed Medium FF DIN PRO Condensed Bold FF DIN PRO Light FF DIN PRO Regular FF DIN PRO Medium FF DIN PRO Bold