GTM RESOURCE GUIDE

Table of content

Official 1 Blogs 2 People to follow 3 Books 4 Tools 5 Discussions 6 Videos 6 Live Events 6 Courses and Learning 7

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GTM RESOURCE GUIDE

Official

Google Tag Manager Website Google Tag Manager Help Center Google Tag Manager Developer Guide Google Tag Manager Reference Material Google Product Forum for Google Tag Manager Analytics Academy

Blogs

Name Author About simoahava.com Simo Ahava Google Tag Manager bounteous.com Luna Metrics GTM + GA

Analytics-Ninja.com Yehoshua Cohen GTM + GA

Online-Behavior.com Various Online Marketing (includ. GTM)

AnalyticsMania Julius Fedorovicius Google Tag Manager

Cutroni.com Justin Cutroni GTM + GA

Official GA Blog Various Official Google Analytics Blog thyngster.com David Vallejo GTM + GA

People to follow

Simo Ahava - Production Director at NetBooster Finland ● ​ Julien Coquet, Senior Digital Analytics Consultant at Hub’Scan - Twitter ● ​ Yehoshua Coren, CEO at Analytics Ninja - Twitter ● ​ Justin Cutroni, Analytics Evangelist at Google -Twitter ● ​ Doug Hall, Head of Internet Marketing at Conversion Works - Twitter ● ​ Stéphane Hamel, Director of Innovation at Cardinal Path - Twitter ● ​

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GTM RESOURCE GUIDE

● Claudia Kosny, Web Analytics Expert at Knewledge- Brian Kuhn, Software Engineer at Google - Twitter ● ​ ● André Mafei, Founder and Web Analytics Consultant at Upmize - Carmen Mardiros, Entrepreneur - Twitter ● ​ Phil Pearce, Freelancer - Twitter ● ​ Daniel Waisberg, Analytics Advocate at Google - Twitter ● ​

Curated Twitter Lists of GTM Experts

Books

Google Tag Manager Developer Guide (Phil Pearce) ​ Practical Google Analytics and Google Tag Manager for Developers (Jonathan ​ Wiebe) Google Analytics Breakthrough: From Zero to Business Impact (Feras Alhlou , ​ Shiraz Asif)

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GTM RESOURCE GUIDE

Tools

Software ❖ Fiddler - JavaScript Proxy (Windows) ​ ❖ Charles - JavaScript Proxy (Mac) ​ ❖ Screaming Frog (Win + Mac) ​

Web Apps ❖ Hub’Scan - Tag Auditing Suite ​ ❖ Tag Inspector - Tag Auditing Suite ​ ❖ GA Checker - GA Tag Audit (free) ​ ❖ GTM Tools - Simo Ahava ​

Plugins & Extensions

❖ GTM Copy Paste (Chrome) ​ ❖ GTM Debugger (Chrome) ​ ❖ GTM Tools (Chrome) ​ ❖ GTM Tag Injector (Chrome) ​ ❖ GTM Editor (Chrome) ​ ❖ Firebug (FF) ​ ❖ GA Debugger (Chrome) ​

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GTM RESOURCE GUIDE

❖ Tag Assistant (Chrome) ​ ❖ WASP (Chrome + FF) ​ ❖ GTM Sonar (Chrome) ​ ❖ Redirect Path (Chrome) ​

Discussions

Official Google Tag Manager Help Forum (by Google) ​ Measure Slack Google Tag Manager Community on Facebook GTM on Twitter with the hashtags #googletagmanager ​

Videos

MEASURESCHOOL Youtube Channel (Tutorials by MEASURESCHOOL) ​ Google Analytics YouTube Channel LovesData YouTube Channel Jeffalytics YouTube Channel Superweek YouTube Channel Google Developer YouTube Channel

Live Events

Measure Camp (September – all over the US, Europe, Australia, Asia) ​ Superweek (February - Hungary) ​ Google Analytics Summit (Ma - Mountain View, USA) ​ Google I/O (June - San Francisco, USA) ​ Marketing Analytics Summit (every major city) ​

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GTM RESOURCE GUIDE

Courses and Learning

Measure Masters (Community from Measureschool) ​ Google Tag Manager for Beginners+ (Challenges) (Measureschool) ​ Google Tag Manager (V2) Essential Training (Lynda.com) ​ Advanced Google Tag Manager (Simo Ahava - ConversionXL) ​ Google Tag Manager Mastery course (AnalyticsMania) ​ Dev Tools Tutorial CSS Dinner JavaScript path on FreeCodeCamp.com

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