Beverages

Exploring EXOTIC FLAVOURS authentic FROM AROMATECH DITAKH This Senegalese green-fl eshed has a very sweet fl avour. Naturally rich in C, the ingredient has African an earthy fl avour and of kiwi fruit.

BISSAP f lavours Also known as hibiscus tea, the woody/fruity bissap juice While the overall consumption of is the national drink of Senegal. Bissap is believed to reduce the risk of cardiovascular disease. soft drinks is falling in the West, it is on the rise in Africa. It is predicted the consumption of soft drinks in Africa CASHEW APPLE will increase by almost 29.54 per cent The fruit tastes of a mix of mango, cucumber and by 2020. This translates to 9.74 per cent lemon. It contains a high percentage of more soft drinks consumed per capita. and is mainly used in jam and fruit juice. The time has come for authentic African flavours to BAOBAB gain traction” Originally from Madagascar, the baobab’s fruit is packed full of calcium, potassium, ribofl avin and iron. With a that’s sweet and earthy, it is ARKETING PRODUCTS FOR local widely used in beverages. tastes can be challenging. Most territories on the continent have their favourite beverage and fl avour of choice. In M Not unlike rhubarb, tamarind is a northern Africa for example, Algerian consumers prefer juice-based drinks, while in sub-Saharan countries, Coca- juicy tropical fruit that contains Cola is still the undisputed king of the beverage market. vitamin B and calcium. The fruit Understanding the balance of which fl avours appeal has a sour taste. to certain palates is a key in manufacturing products for local markets. ‘In Europe we like subtle tastes, such as water with a hint of fruit. This isn’t the case in Africa SOURSOP This tropical fruit originates in eastern where strong, sweet and powerful fl avours are popular,’ Nigeria and tastes of pineapple and explains Karine Maffre, a fl avourist at Aromatech. strawberry. High in vitamin C, the As international fl avour houses launch African are often used in drinks and ranges, the time has come for these fl avours to gain other sweet foods. traction in the formulation of new beverages and dairy products. Aromatech, a fl avour specialist based in the MADD South of France, has researched and developed a This tropical fruit from Senegal features range of exciting fl avours, based on African and tastes of tomato, orange and carrot. seeds. These products were designed specifi cally to Madd is used in the formulation of appeal to African consumers. The fl avours are suitable juice, ice cream and jam. for use in beverages or dairy products, and available in liquid, powder, emulsion or spray-dried formats. Aromatech is distributed to the Africa market by These exciting and exotic fl avours are fully Mekz Limited. ∏ available to African manufacturers. As the demand for the ingredient reaches wider markets, Aromatech – www.aromatech.fr it spells new business opportunities for African Mekz Limited – www.mekz.co.uk beverage manufacturers looking to export their product.

Food Manufacturing Africa | May