Rochester Institute of Technology RIT Scholar Works Theses Thesis/Dissertation Collections 4-19-2015 Evolution through Creating Unique Value Proposition: The aC se of the Business Transformation and Value Proposition Development of Swiss Watchmaking Industry Domagoj Pavlek
[email protected] Follow this and additional works at: http://scholarworks.rit.edu/theses Recommended Citation Pavlek, Domagoj, "Evolution through Creating Unique Value Proposition: The asC e of the Business Transformation and Value Proposition Development of Swiss Watchmaking Industry" (2015). Thesis. Rochester Institute of Technology. Accessed from This Master's Project is brought to you for free and open access by the Thesis/Dissertation Collections at RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact
[email protected]. Running head: SWISS WATCHMAKING VALUE PROPOSITION 1 Evolution through Creating Unique Value Proposition: The Case of the Business Transformation and Value Proposition Development of Swiss Watchmaking Industry By Domagoj Pavlek A Capstone Project Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science in Service Leadership and Innovation Department of Service Systems College of Applied Science and Technology Rochester Institute of Technology-Croatia Zagreb, Croatia April 19, 2015 SWISS WATCHMAKING VALUE PROPOSITION 2 Committee Approval: Jennifer Matic Date Capstone Advisor SWISS WATCHMAKING VALUE PROPOSITION 3 Abstract The project aims to determine how mature, re-identified and transformed industries that have appeared again, consequently create new value proposition on the market rather than simply restore old market positions and offerings. This study examines the case of the Swiss watchmaking as an industry that had gone through turmoil and cycles of re-development and explores content of various sources which can legitimize its changed identity and transformed business model.