What Do Merchants Need to Be Successful Online? Understanding all of the working parts involved in your merchant customers’ success online

Domain Registrar Web/App Developer Web Hosting Shopping Cart Accepting Payments The Common Merchant Struggle: Piecing together all of the working parts to get their ecommerce store up and running

To do this, he knows he will need to:

This is Joe the Merchant Register a domain for He wants to sell blue widgets online his ecommerce website and even after all of that, there is still one missing piece Joe needs…

Find a good web developer Accepting Payments

Decide on a hosting company

Select a shopping cart provider

2 Great Question Joe. What Do Merchants Need to Accept Payments?

Merchant Account Payment Gateway Account • A , also known as a MID • If a merchant wants to get paid, they need a (short for Merchant ID), is a type of bank A merchant account and payment payment gateway account. gateway account both connect to account that enables merchants to accept and • A payment gateway account connects to the the processor & both accounts are process payments through debit & processor & securely transfers information essential in order for merchants to transactions and connects the merchant with between the merchant’s website and their accept payments. the processor. merchant account. • Merchants can obtain a merchant account • A payment gateway is what authorizes credit through a Merchant Service Provider, like card payments and is the equivalent of a PayKings. physical point-of-sale terminal located in most • Merchant accounts are a necessity for many retail outlets. businesses, and are essential for merchants with ecommerce businesses.

3 Let’s Walk Through the Steps with Joe Now that Joe knows what he needs, he is only a few steps away from accepting payments on his ecommerce store

Now Accepting Payments!

Joe’s Merchant Account Joe’s Payment Gateway Account

• Joe applies for a merchant account through + • Joe needs a payment gateway account so he = PayKings. can connect his MID to his website. • PayKings has a list of requirements given to them • Joe opens a gateway account with PayKings by its (see slide 10 for definition). which allows him to input his MID. • Joe’s application satisfies all the requirements and he is granted a MID!

4 How Does Credit Card Processing Work? Understanding all of the working parts involved in processing a credit card transaction

Cardholder Merchant Payment Gateway Payment Processor Issuing Bank Credit Card Network Acquiring Bank Key Players in Processing a Credit Card Transaction

Cardholder Merchant Issuing Bank Credit Card A cardholder is someone A merchant is someone who (Cardholder Bank) Network who has obtained a credit wants to accept credit and or debit card from a card debit card payments from their The issuing bank issues credit The credit card network issuing bank. They are the customers (cardholders) for the cards to consumers. They are helps to connect the one who begins the credit goods or services they sell. responsible for paying the issuing and acquiring or debit card transaction by They must obtain a merchant acquiring bank for the banks by routing the using their card to make a account and set up a payment Suzi’s Bank purchases their cardholders appropriate transaction payment to a merchant for gateway account before they make. information between the their goods or services. can start accepting payments two banks. This is Suzi Look it’s Joe! and get paid.

Payment Processor Acquiring Bank Payment Gateway The payment processor works to actually process (Merchant Bank) A payment gateway authorizes the credit card transaction from start to finish. It credit card payments and is what does this by connecting the merchant account with The acquiring bank is also referred to as securely transfers payment the payment gateway so it can receive the the merchant bank because they create information between the transaction details and it also connects the PayKings and maintain merchant accounts that merchant’s website and their Joe’s Payment Joe’s Processor Gateway to the Credit Card Network for allow a merchant’s business to accept merchant account. Gateway Account authorization from the issuing bank. Joe’s Bank credit and debit cards.

6 Credit Card Transaction Flow

2. Suzi’s Transaction Details are Sent to PayKings Gateway The gateway references Joe’s MID and using a secure connection to the payment processor, routes the transaction details on to them. 1. Suzi the Cardholder Purchases a Blue Widget Joe’s Payment Processor Suzi has been searching for the perfect blue widget and after finding Joe’s Blue Widget’s ecommerce site she decides to buy one. So she enters in her payment info and submits the transaction.

Joe’s Payment Gateway Account Joe’s Merchant Account with PayKings

7 3. Joe’s Payment Processor Receives the Transaction Details After Joe’s payment processor receives them, they send the request on to the Credit Card Network who identifies the issuing bank for the payment card and sends the request on to them.

Step 3 Step 3

Step 4 Step 4 Joe’s Payment Processor Issuing Bank (Suzi’s Bank) Credit Card Network

4. Suzi’s Issuing Bank Approves or Declines Transaction After the issuing bank checks Suzi’s account, they either approve or decline the transaction and then the results back to the Credit Card Network who sends it back to Joe’s payment processor.

8 5. Joe’s Payment Processor Relays the Results back to PayKings Gateway After Joe’s Payment Processor receives the results, they relay them back to the PayKings Gateway where PayKings Gateway stores the results and then sends them back to the website where Suzi & Joe see the approval or decline.

Joe’s Payment Processor Joe’s Payment Gateway Account with PayKings

7. Joe Gets Paid The issuing bank (Suzi’s bank) releases the funds to the acquiring bank (Joe’s bank). 6. Suzi’s Transaction was Approved! After the settlement period Joe’s bank Now that Suzi’s transaction has been approved, releases to funds to his account where he Joe can now send out the blue widget to Suzi. can access the money.

Suzi’s Bank Joe’s Bank

9 What Does The PayKings Gateway Offer? Understanding the payment gateway’s Capabilities

Processing Environments Core Features Data Security & Payment Types & Back Office Tools Fraud Detection Acceptance Methods Merchant Payment Processing Environments

Our omni-channel platform supports all types of merchant payment processing environments such as ecommerce, retail, mobile, MOTO, restaurant & Apple Pay

Virtual Terminal SwIPe iProcess™ Mobile API Gateway APIs Batch Processing

Enables merchants to Enables merchants using Enables merchants to Provides developers with a Take advantage of our Facilitates processing large process transactions by card readers to accept accept mobile payments toolkit that makes adding flexible Integration Library quantities of payments submitting credit card card-present transactions through a secure card readers to a payment that enables you to support efficiently by multi- and electronic check by installing a lightweight application for Apple & application seamless and ecommerce, mobile and threading simultaneous payments online. Windows based point-of- Android devices. straightforward. retail payment processing transaction requests. sale software application. environments for your customers.

11 Payment Gateway Core Features

Product Manager Virtual Terminal Manage product SKUs & quickly recall Swipe credit & key-in cards, and products when creating new Virtual checks from your browser Terminal transactions.

Currencies Accepted Recurring Billing USD, CAD, many international Setup payment plans & subscriptions currencies based upon processor without having to collect payment integration information again

Card Types Accepted Reporting Capabilities Visa, MasterCard, Discover, , Diners Club, JCB Search & get detailed insight into transactions

12 Payment Gateway Core Features

Manage Multi-MIDs Customer Support Board multiple MIDs to a single gateway account to consolidate reporting, manage Our customer support team has branches, organize products, Etc. extensive gateway knowledge and is here to answer any gateway related questions you have.

Advanced Transaction Routing Three-Step Redirect API Interface (ATRI) Reduces a merchant’s PCI footprint Allows a merchant with multiple MIDs on a by eliminating transmission of single gateway account to automatically sensitive payment information. determine which MIDs to route transactions to based on advanced load balancing directives

QuickClick Gateway Emulator Allows merchants to quickly & easily link a website to the payment gateway by utilizing a Enables merchants to migrate from native payment gateway shopping cart other industry gateways to the solution. PayKings Gateway.

13 Security & Fraud Detection

iSpy Fraud Payer Authentication Certify PCI Real-time fraud scrubbing utility that Allows merchants to use Verified by Visa and helps to differentiate legitimate from Automated and integrated web-based process to Mastercard SecureCode to verify payer’s fraudulent transactions. PCI-certify qualified merchants in minutes. authenticity through the gateway. Includes unlimited vulnerability scans by an Approved Scanning Vendor (ASV), if necessary.

Customer Vault Account Updater PCI-compliant encrypted and tokenized customer Helps ensure uninterrupted payments for customers, credit card and ACH account data storage. particularly those with recurring payments, by seamlessly Tokenization allows merchants to process updating card-on-file account information.* transactions without transmitting credit card or ACH account data. *Requires Customer Vault and is supported on First Data North, First Data South and PaymentTech Salem.

14 Red icon = Commonly used by merchants Payment Types & Acceptance Methods

Swipe iProcess Electronic Check Provides merchants and retailers with true end- The iProcess™ Mobile Only application provides Enables online and traditional merchants to to-end encryption processing by integrating the merchants mobile payment processing software for accept and process electronic check payments MagneSafe Transaction Security Solution. their Apple and Android devices. Merchants can directly from an ecommerce storefront or swipe credit cards to obtain retail card-present rates through Virtual Terminal. with the optional encrypted card reader.

Red icon = Commonly used by merchants

15 Back Office Tools

Electronic Invoicing Sync Pay Level III Processing Enables merchants to invoice customers via SyncPay provides support for payment processing Level III Processing is used by government and email. Customers can then submit payments by from directly within QuickBooks Pro™, QuickBooks enterprise-level corporations when handling large following an embedded link. Invoices are Premier™, and QuickBooks Enterprise™. The plug-in orders through business-to-business and generated with line detailed information and allows merchants to pay invoices, generate sales business-to-government transactions. automatically convert to PDFs that are attached receipts, process batch transactions, and view batch and emailed to customers. reports without ever leaving QuickBooks™.

Red icon = Commonly used by merchants

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