CZECH YOUR RUNNING STORY!

PRESS GUIDE ENG SPORTISIMO 28 MARCH 2015

THE RACE IS A PART OF THE RUNCZECH RUNNING LEAGUE SPORTISIMO PRAGUE HALF MARATHON

INFORMATION FOR JOURNALISTS Dear partners,

We would like to welcome you to 17th year of Sportisimo Prague Half Marathon.

The Press Guide that you hold in your hands now contains basic information for journalists regarding the Sportisimo Prague Half Marathon. You can find other information about the race and elite athletes in the Event Guide. We believe that these pages contain everything needed for your work. In a case you need any additional information, please do not hesitate to contact anybody from the press team.

PRESS TEAM The Press Team is at your disposal in the hotel Hilton Prague; then on the race day at the Rudolfinum (Sloupový sál) on Jana Palacha Square close to the starting and finishing point.

Zdenka Pecková PR & Media 777 537 981 [email protected]

Ieva Razbadauskyte International Promotion 777 786 691 [email protected]

Martin Martinec Race & Digital Marketing 775 443 642 [email protected]

Pavel Kaidl Marketing & Communication Manager 777 770 022 [email protected]

Daniela Gerčáková Marketing & PR 777 748 695 [email protected]

Petr Kostovič Media Support 773 407 114 [email protected]

Jim Moberly International Media Liasion 737 186 997 [email protected]

PRESS CENTRE The Press Centre serves as a place for journalists to pickup race accreditation, get the latest information about the race, and have an appropriate place for work including internet connection.

On the race day the Press Centre is being moved to the Rudolfinum. There will be base for journalists, wifi connection, result service and the possibility to watch the live broadcasting of the race. The after-race press conference with winners of the Sportisimo Prague Half Marathon will also take place there.

Thursday - Friday: Saturday – race day: Barcelona Room Sloupový sál Hotel Hilton Prague Rudolfinum Pobřežní 311/1 Jana Palacha Square, entrance from Alšovo nábřeží Prague 8 Prague 1

Opening time: Thursday 26 March 11 a.m. – 8 p.m. Room Barcelona, Hotel Hilton Prague Friday 27 March 9 a.m. – 8:30 p.m. Room Barcelona, Hotel Hilton Prague Saturday 28 March 8 a.m. – 3 p.m. Sloupový sál, Rudolfinum

2 PRESS GUIDE

MEDIA CAR

Take a chance to be presented in a special car that goes in front of elite athletes during the whole race!

• Unique experiences • Unrepeatable photo • News direct from the course

Please reserve your spot either at the Press Centre or with Zdeňka Pecková at: +420 777 537 981. The number of spots is limited.

LIVE ON ČT SPORT Also available on ivysilani.cz

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PRESS CONFERENCES Thursday, 26th March Pre-Race Press Conference 1 p.m. Cloud 9 sky bar & lounge, Hilton Prague, Prague 8

Saturday, 28th March After-race press conference 1:50 p.m. Rudolfinum, Jan Palach Square, Prague 1 MEDIA PROGRAM Thursday, 26 March Running Expo Prague 10 a.m. – 8 p.m. Industrial Palace, Exhibition Ground Area, Prague 7

Press Centre 11 a.m. – 8:30 p.m. Barcelona Room, Hotel Hilton Prague

Pre-Race Press Conference 1 p.m. Cloud 9 skybar & lounge, Hilton Prague

Friday, 27 March Running Expo Prague 10 a.m. – 8 p.m. Industrial Palace, Exhibition Ground Area, Prague 7

Press Centre 8:30 a.m. – 8:30 p.m. Barcelona Room, Hotel Hilton Prague

Elite Athletes in Running Expo 2 p.m. Industrial Palace, Exhibition Ground Area, Prague 7

Pre-Race Running 5 p.m. Running Mall

Saturday, 28 March

Running Expo Prague 8 a.m. – 10 a.m. Industrial Palace, Exhibition Ground Area, Prague 7

Press Centre 8 a.m. – 3 p.m. Rudolfinum, Jan Palach Square

Start of the program 10:30 a.m. Jan Palach Square

Opening of Guest Area 11 a.m. Jan Palach Square

Start of Sportisimo Prague Half Marathon 12 a.m. Jan Palach Square

Expected finish of first men 12:58 p.m. – 1 p.m. Jan Palach Square

Expected finish of first women 1:07 p.m. – 1:09 p.m. Jan Palach Square

Announcement of the winners 1:15 p.m. – 1:40 p.m. Jan Palach Square

After-Race Press Conference 1:50 p.m. Rudolfinum, Jan Palach Square

OfficialR ace Conclusion 3 p.m. Jan Palach Square

4 Sportisimo 1/2Maraton Praha Sportisimo Prague Half Marathon

28. března 2015 Start: 12:00 náměstí Jana Palacha, Rudolfinum 28 March 2015 Start: 12:00 Jan Palach Square, Rudolfinum

Průmyslový palác Holešovice Stromovka Libeňský most 15

Jankovcova

Františka Křížka

Jateční Letenské 16 náměstí

Dukelských hrdinů Voctářova

Milady Horákové Komunardů Strossmayerovo náměstí Bubenské nábřeží 14

Letenské sady Rohanské nábřeží Hlávkův most 13 nábřeží Kapitána Jaroše

12 Štefánikův most 17

Rohanské nábřeží nábřeží Edvarda Beneše Čechův most Těšnovský tunel nábřeží Ludvíka Svobody Dvořákovo nábřeží 18 nábřeží Edvarda Beneše 20 19

11 Dvořákovo nábřeží

17. listopadu Mánesův most21

náměstí Jana Palacha Kaprova

Staroměstské

Křižovnická náměstí Karlův most

Start/Cíl | Start/Finish: náměstí/square Jana Palacha 10 Technické zázemí | Technical area: Dvořákovo nábřeží Seřadiště | Line-Up: 17. listopadu

Smetanovonábřeží Trasa závodu | List of street most Legií Vítězná náměstí Jana Palacha » Křižovnická » Křižovnické nám. » Smetanovo nábřeží (1 km) » Masarykovo nábřeží » Palackého náměstí (2 km) 1 » Rašínovo nábřeží » Plavecká » Botičská » Na Slupi (3 km) » Ostrčilovo náměstí » Sekaninova (4 km) » Jaromírova » Ostrčilovo náměstí » Na Slupi (5 km) » Svobodova » Rašínovo nábřeží » Palackého náměstí (6 km) » Palackého most » Lidická » Svornosti (7 km) » Strakonická

Janáčkovo nábřeží Janáčkovo » otočka / turn point » Strakonická (8 km) » Hořejší nábřeží » Nábřežní 9 nábřeží Masarykovo (9 km) » Janáčkovo nábřeží » Most Legií (10 km) » Smetanovo nábřeží » Křižovnické náměstí » Křižovnická » Mánesův most (11 km) » Klárov (12 km) » Nábřeží Edvarda Beneše (13 km) » Nábřeží kapitána Jaroše Jiráskův most (14 km) » Bubenské nábřeží » Komunardů » Jateční (15 km) » Jankovcova » Libeňský most » Štorchova (16 km) » Voctářova (17, 18 km) » Rohanské nábřeží » Těšnovský tunel (19 km) » Nábřeží Ludvíka Svobody » Dvořákovo nábřeží (20 km) » Čechův most

» Nábřeží Edvarda Beneše » U plovárny » Kosárkovo nábřeží » Mánesův Hořejší nábřeží Hořejší Palackého most Lidická most (21 km) » Nám. Jana Palacha 6 2 Předpokládaný čas prvního a posledního běžce Svornosti km Estimated time of the first and the last runner

Plavecká 1 12:02 / 12:20 8 12:22 / 13:16 15 12:42 / 14:11

Botičská Rašínovo nábřeží Rašínovo

Hořejší nábřeží Hořejší 8 2 12:05 / 12:28 9 12:25 / 13:24 16 12:45 / 14:19

Svobodova 3 12:08 / 12:36 10 12:28 / 13:32 17 12:48 / 14:27

Na Slupi 5 3 4 12:11 / 12:44 11 12:31 / 13:40 18 12:51 / 14:35 Sekaninova

Nuselský most 7 5 12:14 / 12:52 12 12:34 / 13:47 19 12:54 / 14:43 Ostrčilovo náměstí Jaromírova 6 12:17 / 13:00 13 12:36 / 13:55 20 12:56 / 14:51 4 7 12:19 / 13:08 14 12:39 / 14:03 21 12:59 / 14:59

trasa závodu/ směr závodu start / cíl

race course/ direction of the race Strakonická start / finish km vzdálenost občerstvovací stanice km distance refreshment point předávací místo štafet (5, 10, 15 km) osvěžovací stanice relay exchange (5, 10, 15 km) sponges point technické zázemí technical area Running Expo Praha seřadiště první pomoc line-up first aid

METRO (A - B - C) Birell Music Point

významné památky toalety important monuments toilets

209 m n.m.

184 m n.m. 0 km 2.5 km 5 km 7.5 km 10 km 12.5 km 15 km 17.5 km 20 km 21,5 km SPORTISIMO PRAGUE HALF MARATHON

1 GUEST AREA 4 TECHNICAL AREA 7 RACE HEADQUARTERS

2 PRESS AREA 5 COURSE 8 GUEST SERVICES

3 START/FINISH 6 CEREMONY AREA 9 ELITE RUNNERS AREA

4

Právnická 4 Fakulkta UK 4

FJFI ČVUT 4 4

Konzervatoř

jen/only 12:5 4 0–13:00

5 2 2 5 Alšovo Nábřeží 9 Rudolfinum 4 8 5 7 6 1

5 2 jen/only 11:40– 3 11:58

5

5

5 6

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START

Te ch ni ck é zá ze m í

In the start and finish area there will be a reserved place for making photos. Admission will be granted only from 11:40 a.m till 11:58 a.m. FINISH

There will be a place for media at the race finish for journalists from 12:50 PM till 1:30 PM. Admission will be granted only from 12:50 p.m till 1 p.m. 7 MAIN PARTNERS

WHAT PARTNERS PREPARED FOR RUNNERS

BRACELETS WITH SPLITS FROM SPORTISIMO

The greatest seller of sporting goods devoted not only its name to the first RunCzech race this season, but also prepared for all runners indispensable hand tapes to control their splits.

Do not forget to pick them up in the Expo in order to avoid problems resulted from inappropriate speed in the beginning. There will be also small surprise for you in the form of a bracelet for runners in the finish area.

RUN BLUE, RUN WISELY Large automotive concern Volkswagen builds on its worldwide campaign Think Blue. that is known to us as Run Blue. You can find more information about how to run wisely and news from the running world on www. runblue.cz. Do you miss last member of your relay or just running bro? Volkswagen runs for you the Run Blue. project – Co-runners- you no longer have to run alone.

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BECOME AN AMBASSADOR OF MATTONI FREERUN Years of proven cooperation explains it best: “Where it runs, there is Mattoni.“ Mattoni takes care of all guests from the very beginning of the drinking regime. This year Mattoni also became the main partner of the Mattoni FreeRun. Do you want to be its ambassador? Find more about FreeRun and RunCzech in Event Guide on page 38.

HALF MARATHON COLLECTION DESIGNED BY ADIDAS adidas is together with RunCzech a symbol of endurance races in the . That is the reason why their new special collection was designed to be exclusively devoted to the Sportisimo Prague Half Marathon. The favourite official race t-shirts also experienced an upgrade – runners can choose between long and short sleeves.

OFFICIAL NONALCOHOLIC REFRESHMENT FROM BIRELL

Are you considering where to go for a beer after race? Birell has found for you pubs and restaurants, where you can go after the race to replenish your liquids. You can find the list of them on www.runczech.com. There is also a guidance how to cheer up other runners on the course. You can look forward to Birell with new flavours pomelo and grep.

Birell and Volkswagen together also prepared encouraging video messages. On www.fanmdimemaratoncum.cz you can download the application and easily upload a video that will be displayed to runners on the big screen during the race. You can also upload the message at the Prague Running Expo.

9 OFFICIAL PARTNERS

DM SUPPORTS ACTIVE LIFE OF WHOLE FAMILY The company dm drogerie markt supports a healthy life style for the long term. It enables and livens the way for the entire family with a wide range of products and activities. Last year dm became title partner of the dm family runs in the running RunCzech series. Whole families can examine their condition and do something for their health by running. Last year more than 10,000 people participated in these runs. This year we can maybe look forward to an even larger number.

LOGISTIC PARTNER DHL with more than 315,000 employees offers almost infinite number of logistic solutions. Quality of DHL services is also proved by being the official logistic partner of RunCzech Running League. You can see yellow DHL cars on the whole race course on refreshment points. DHL not only cooperates with RunCzech during race organization, but also provides discounts on its professional services for runners.

TELECOMMUNICATON PARTNER O2

O2 provides for runners and supporters the fastest internet connection 4G LTE. The runners can also get a Q-band sport wristband in a special

promotion at the O2 stand at the square or later in the O2 stores after showing their starting number or medal.

ČD RUN AND MOBILE APPLICATION MY TRAIN České dráhy and RunCzech has prepared a great offer for all runners this year. You can take advantage of the special offer ČD Run for all races that decreases price of your journey by 15%. České dráhy has also prepared for you a special mobile application, My train, for comfortable travelling by train. The application is suitable for smart phones or tablets; it is created in Android and iOS versions and is accessible to download for free.

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HILTON Hilton, the House of Marathon, is the home for elite runners during RunCzech events and offers a meeting point for athletes, partners, institutions and media. Therefore, you are also invited to the Cloud9 sky bar & lounge, where the members of the CMK club receive a special 1+1 deal for cocktails. More offers are ready for runners in the CzechHouse Grill & Rotisserie or in the Zinc restaurant and Zinc lounge & bar.

RUNNER´S CODE AND MEDICAL RUN Projects such Running Etiquette or the Medical Run were developed in cooperation with ČSOB insurance company. The main goal of Running Etiquette is to educate runners during their preparation for the races and to increase their safety and joy from the run. The Medical Run is for all doctors, nurses, medical students or other workers from the medical field and supports runners from medical field and a healthy life style. ČSOB Pojišťovna also offers insurance for the race to the runners.

PRAGUE AIRPORT WELCOMES ATHLETES Almost a fifth of our runners come to RunCzech races from abroad and therefore Vaclav Havel Airport Prague is their first contact with the Czech Repulic after their arrival. For those runners a RunCzech stand is prepared at the airport, where they get all needed information and recommendations for a better stay.

THE OFFICIAL AIRLINES OF ELITE ATHLETES Turkish Airlines provides comfortable trip to the races for elite athletes of the RunCzech Running League. That is why athletes are fresh and ready to give their best performance.

11 OFFICIAL PARTNERS

HALF MARATHON LIVE ON ČT SPORT Czech Television and its sports channel, ČT Sport, helps those who cannot be together with runners at Jan Palach Square with a live broadcast of the race. For the second year they will broadcast from a studio in front of the Rudolfinum Building with moderators Michael Dusík and Pavel Faschingbauer. The whole live broadcast is also available at iVysilani.cz

SEZNAM.CZ INFORMS ALL RUNNERS The largest Czech search engine and web portal, Seznam.cz, will provide necessary information to all runners and spectators of the Sportisimo Prague Half Marathon. The Seznam.cz booth will change into an information center, where they speak six different languages.

HOSPODÁŘSKÉ NOVINY/ECONOMIA At náměstí Jana Palacha there will also be a stand from Hospodářské noviny. In addition to the newspaper, do not forget Ego and read the interview with Carlo Capalbo - the president of the organizing committee of RunCzech.

RADIOŽURNÁL Radiožurnál has been with the Prague International Marathon from the early beginnings, so they cannot miss the Sportisimo Prague Half Marathon. For the whole week and the day of the race, Radiožurnál does reports and live inputs. Their reporter Martin Veselovský will also be in the race.

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FORBES Forbes magazine was founded in 1917 in New York, and its main objective, as well as that of the Prague International Marathon, is credibility. All over the world the magazine is being printed in the amount of more than 6 million of issues. The number of readers of the magazine and website is around 50 million.

REPORTÉR The magazine Reportér is a monthly publication of investigative reporting. Their goal is fair and independent journalism, working on texts that go in depth and offer exclusive insight to current problems.

13 PARTNERS

JOHNSON & JOHNSON The largest health care company in the world joined a project this year that is dedicated exclusively to women, The Johnson & Johnson Women’s Challenge, which aims to support women in their decision to start running and make their own running challenge. It is dedicated to all determined women, regardless of their age and physical condition.

ELTODO Eltodo is modern technological company who is part of the group of 100 of the most important and the most stable companies in the Czech Republic. Eltodo arranges electronic connections for the whole Prague International Marathon.

AJETO

The best runners of RunCzech Running League will be given on the podium trophy from well-known Czech glassmaker. The unique trophies are made by Lindava glassworks Ajeto, company of the year 2014.

JOHNNY SERVIS Providing facilities for the thousands of runners during our races is not easy, but thanks to a collaboration with Johnny Servis we are quite successful. Johnny Servis is a stable company with great experience, offering comprehensive municipal services. For runners at the race they provide spaces, mobile toilets and tents.

ČEDOK The oldest Czech travel agency, operating in the market continuously since 1920, is also a long-time partner of the RunCzech running league. Therefore, members of the Czech Marathon Club can take advantage of favorable tours.

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PEDIGREE Of all the sport activities, walking and running has the largest influence on health and physical condition. Put your shoes on and take your dog out. Do not forget for an appropriate reward of a dog treat. You can even get it for free at RunCzech Running League events. Pedigree has also prepared the best tips for an active life with a dog, which you can find on: www.peceopsa.cz/behani-se-psy/.

DOPRAVNÍ PODNIK PRAGUE Dopravní podnik transports thousands of people every day and during the Prague races it will be no different. Starting numbers are used not only as runners identification, but also as an unrestricted ticket for transport during the race day.

MESSENGER All the finishers of the Sportisimo Prague Half Marathon can order their diploma for a special price. You can use Messenger and show off a bit with your result.

LAVAZZA All members of the PIM Running Club can enjoy quality Italian coffee from Lavazza in the running centre Running Mall. Visitors of Running Expo Prague will also have possibility to enjoy this coffee.

BISOS Bisos and Ichnusa restaurant provide delicious meals and drinks for RunCzech coming directly from sunny Sardinia. For this year they have prepared a special marathon wine IS CURRIDORIS.

15 PARTNERS

NUTREND NUTREND D.S., a.s. is a leading Czech manufacturer of nutritional and dietary supplements not only for athletes but also for those who prefer an active lifestyle. Before, during and after the marathon it is necessary to supplement the energy that is rapidly disappearing.

KOMWAG Cleanliness and environmental friendliness are very important for our races. Komwag, with their long history of cleaning experience, helps us maintain order on our course and beyond.

EMSPOMA Before and after the race the regeneration of marathon runners is crucial. Since 1965 the Emspoma company has helped not only athletes with quality recovery through their products but also prepares them for the next performance. Runners of Sportisimo Prague Half Marathon have the unique possibility to enjoy the massage after race in technical area.

LETENKYSNADNO.CZ Are you a fan of running and would you like to visit marathons around the world? Thanks to our partner, letenkysnadno.cz, you have the option to easily search for flights and choose which is best for you.

ZDRAVOTNICKÁ ZÁCHRANNÁ SLUŽBA HL. M. PRAGUE Competitors during races often reach the edge of their strength. In cases when it is necessary to act quickly and professionally Emergency Medical Service has the final word.

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YVENTECH YVENTECH offers audiovisual technologies and services for conventions, conferences, social events, TV shows, sporting events and marketing. Among them is the Sportisimo Prague Half Marathon and other RunCzech races.

FITHERO The company FitHero, official fitness partner of RunCzech, is a symbol of the free spirit, a fresh mind and a healthy body. Discover a fitness hero in yourself; you have all the promise for it!

ČECHYMEN “Safety first!” Is the motto that we manage to follow through security services from Čechymen.

ACTIVE TIMES Active Times is Prague based Destination and Event Management company taking care of tourism and event services including the RunCzech events. Our commitment is to help you according your needs, and we are very proud of the tailored and professional consultancy we provide.

RUN Please visit the booth of the popular running magazine RUN at Jan Palach Square. Older issues are available free of charge, the latest are available for purchase.

GFK Do you like running? Would you like to learn more about the running market in the Czech Republic? Thanks to our partner, GfK, who conducts studies for RunCzech, you can find out interesting facts about running in the Czech Republic.

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CZECH YOUR RUNNING STORY

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Sportisimo Volkswagen Mattoni Mattoni Mattoni Birell Mattoni PRAGUE PRAGUE KARLOVY VARY ČESKÉ BUDĚJOVICE OLOMOUC PRAGUE ÚSTÍ NAD LABEM HALF MARATHON MARATHON HALF MARATHON HALF MARATHON HALF MARATHON GRAND PRIX HALF MARATHON 28 March 2015 3 May 2015 23 May 2015 6 June 2015 20 June 2015 5 September 2015 12 September 2015

„If you want to run, run a mile. If you want to experience a different life, run a marathon.“ Emil Zátopek