THE LATEST ADVANCEMENT IN Aniseikonia WITH OPHTHALMIC Solved LENSES.

EXPLORING ITS IMPACT ON PATIENT COMFORT AND VISION GET IT WORKING FOR YOU

OD 03 Table of Contents

“Majority of patients have a wow experience and said it’s the best they’ve ever worn.” Shaw Lens Inc. Clinical trials and research indicate that A Shajani, OD, BC Solving aniseikonia is the single most important thing ...... 4 spectacle-induced aniseikonia is a principal cause Why is dynamic aniseikonia so important? ...... 5 of patient discomfort with eyeglasses. There are Symptoms ...... 6 Binocular Lens Design ...... 7 no norms for tolerance to aniseikonia. This book Differentiate your practice ...... 9 Love at First Sight Guarantee ...... 11 contains real-life case summaries that demonstrate When to use the SHAW lens ...... 12 how solving aniseikonia can dramatically improve Case Summaries SHAW lens NO PATCH treatment ...... 13 a patient’s experience with glasses. Amblyopia – Straight-eye amblyopia with monocular hyperopia ...... 14 Amblyopia – Adult refractive amblyopia with unequal hyperopia ...... 15 Aniseikonia – Axial length changes from surgery ...... 16 Designed by an optometrist for optometrists, the SHAW™ lens – Sudden onset due to monocular surgery ...... 17 is a comprehensive system that makes binocular lens design Low Rx Presbyope – New progressive lens wearer ...... 19 simple and foolproof. We can do better for our patients – and Anisometropia – Low with low motor fusion limits ...... 20 that’s the driving force behind the SHAW lens. – Meridional anisometropia ...... 21 Myopia – Moderate myopia wearer with trouble adapting to glasses ...... 22 Prismatic correction – Linear prism correction for ...... 23 – Post Lasik regression ...... 24

Better medicine is good business ...... 25

Consult with Dr. Peter Shaw ...... 26

02 Solving aniseikonia is the single most important factor in patient comfort. Today, with the advent of digital manufacturing, all lenses perform pretty much the same. The differences between them are miniscule at best. And yet, they all do one thing wrong.

They all treat vision in a monocular manner.

The SHAW lens is different. The SHAW lens is a truly binocular vision system. It uses a patent-pending method that takes measured motor fusion limits (vergences), the prescription, and position-of-wear information into account in the design of a pair of lenses. This provides unparalleled binocular vision. The resulting “These new glasses SHAW lens is designed to maintain induced prismatic effect that are a relief.” falls within the individual patient’s limits. It solves aniseikonia E Freidman (Patient), ON

04 “ Up to 56% of those 18 to 38 have Symptoms of Aniseikonia symptoms related to a binocular vision Headaches1 Eye Strain1 Can’t see 3D-TV2 problem.” – Dr. Dominick Maino, Professor, % % % Illinois College of Optometry, Why is Illinois Eye Institute 67 67 12 dynamic Light sensitivity1 Reading Nausea1 difficulties1 aniseikonia % % % so important? 27 23 15

Clinical trials indicate that solving Tolerance of static and dynamic What is dynamic aniseikonia? dynamic issues is the single most aniseikonia varies widely from patient Double vision1 Nervousness1 Dizziness1 important aspect of patient comfort with to patient but fortunately it can be Dynamic aniseikonia (anisophoria) is a pair of glasses. Conventional lenses predicted through vergence testing. Our the difference in the ability to make induce aniseikonia by the very nature recommended method is to use Risley compensated eye movements to of their monocular design. prisms to determine the motor fusion achieve foveal fixation of a peripheral limits. (Base down to break OD, base target object. % % % Simply put, the image in each eye is a up to break OD, base in to break OU, different size – both are clear but the base out to blur/break OU.) This It is generally the result of the spectacle brain has trouble putting different-sized establishes the vergence (motor fusion) correction of anisometropia, meridional 11 11 7 images together. And when they move facility in both lateral and vertical aniseikonia due to asymmetrical around, the dynamic aniseikonia makes meridians in primary gaze at distance. astigmatism, curvature at the spectacle it even harder to fuse the images. Studies plane due to the frame’s face form have shown that it is the dynamic aniseikonia With the SHAW lens design tool, the angle and/or prescribed prism. Other Fatigue1 Distorted Vision1 Lack of Depth that causes many of the symptoms. And optometrist can then predict the patient’s causes include extraocular muscle 1 all an OD has been able to do is tell the motor fusion facility and design a lens paresis and oculomotor anomalies. Perception patient, “You’ll get used to it.” that falls within those values. Solving aniseikonia can make a noticeable We don’t think that’s good enough. difference for a surprising number of %Z % % patients. Z ZZ7 6 6

1. B. E. Bannon, W. Triller, Aniseikonia - a clinical report covering a ten year period. Am. J. of Optometry, 1944. 171. 2.1 3D. B. Vision E. BCouncil.anno Vn,ision W Institute,. Trill e2011r, Aniseikonia - a clinical report covering a ten year period. Am. J. of Optometry, 1944. 171. 2. 3D Vision Council. Vision Institute, 2011 06 Automated Corridor Length

23˚ 23˚

Adjusted for Position of Wear Available Lenses: Image Size Matching

E E E E Progressive Addition, Office and Digital Single Vision Others SHAW lens Index Clear TransitionsTM Polarized Cylinder Prism Add Distortion Elimination 1.50 -9.00 to +8.00 -9.00 to +6.50 -9.00 to +6.50 -5.00 5 0.50 to 4.00D 1.59 -9.00 to + 8.00 -9.00 to + 6.50 -9.00 to +6.50 -6.00 5 0.50 to 4.00D 1.60 -14.00 to +9.50 -14.00 to +9.50 -14.00 to +8.00 -6.00 5 0.50 to 4.00D Others SHAW lens 1.67 -16.00 to +12.50 -16.00 to +9.50 -15.00 to +9.50 -6.00 5 0.50 to 4.00D 1.74 -18.00 to +11.50 -18.00 to +11.50 -6.00 5 0.50 to 4.00D Prescribed Prism

FT28 Bifocal Reduced Curvature Binocular Index Clear TransitionsTM Polarized Cylinder Prism Add Prismatic Effect Correction 1.50 -9.00 to +8.00 -9.00 to +6.50 -5.00 5 1.00 to 3.50D 1.59 -9.00 to + 8.00 -6.00 5 1.00 to 3.50D Lens Design Others SHAW lens

At the core of what makes the SHAW And it works Optimized corridor length Coatings Tints lens different is our sophisticated lens This technology was awarded a prestigious Corridor length is automatically • All lenses supplied with Super-anti- • T ransitions “This is design. Our lens design tool uses a grant from the American Optometric specified based on frame dimensions reflective, anti-scratch, hydrophobic • Polarized patient’s prescription, motor fusion limits Foundation and resulted in its inventor, and position of wear measurements to and oleophobic coatings • Custom and position-of-wear information to design Dr. Peter Shaw, being made Adjunct determine the optimal reading zone a lens that falls within his or her binocular Associate Professor at the University of for that patient. hard-core vision limits. Waterloo School of Optometry and Vision Science. The patent-pending, patient-centred methodology of the SHAW lens combines Quality manufacturing optometry” the physics of refractive optics with the SHAW lenses are manufactured and physiology of the individual’s binocular delivered in partnership with an international -A Glazier, OD, MD vision system to create a bridge between lens manufacturer that offers the wide pure and applied science. range of base curves necessary for o optimal use of the SHAW lens design. 23 Rather than relying on the patient adapting to an arbitrary “normal” value, the SHAW lens design software does Corridor length optimized for a the complex math and automatically comfortable 23° of downward determines the appropriate index, gaze for reading. corridor length, base curve and centre thickness to solve aniseikonia to prescribed limits and give the best binocular vision results.

08 “ I think this lens will be a game Differentiate changer for us and further differentiate us from the pack” your practice A Shajani OD, BC

Show your patients the difference you and the SHAW lens can make to their vision – before they buy!

Eyeglasses are becoming commoditized. With online optical the message is that eyeglasses are simple devices. We both know that is far from the truth. Using the SHAW lens app, you can demonstrate the outcome that you and the SHAW lens can make to their vision. It’s a great tool to help you demonstrate the difference you bring. And because of our passion to optometry, the SHAW lens is only available from an authorized independent optometry practice.

The final design screen contains all the information for the optometrist to make an informed decision on lens design. Included is a direct comparison of the binocular field of vision of the SHAW lens and a conventional lens (dark blue = adapt, pink = never adapt), and a comparison of static and dynamic aniseikonia (blue bar indicates mea- sured patient limits, dot indicates lens performance within those limits, green = good, yellow = OK, red = bad)

Binocular vision maintained Binocularity stressed Binocularity absent (diplopic) “ Thanks for making me 1 SHAW lens design app 2 Web order form 3 Fax form look like a hero.”

™ SHAW LENS ORDER FORM K Roberts (Patient), TX Doctor: ______

Please fax to 1-416-981-3311, Phone: ______or scan and email to [email protected] Account number: ______

Patient name Date Tray #

Refract Rx Sph Cyl Axis Add PD Ht Prism H Prism V vertex

OD

OS

Amblyopia Y N Scleral buckle Y N Other:

Vergences (@20’) BU OD BD OD BI OU BO OU If left blank default values used.

Frame size and type Eye A DBL B ED Wrap Pant Frame vertex*

L R Zyl Metal Nylon Drill

PAL SV Index Tint Balanced Distance CR39 -58 Trans 6 Brn “Patients report it’s the best progressive (lens) by far, Active Near POLY -30 Trans 6 Gray Boardroom 1.6-42 Polarized Brn Bifocals** 1.67-32 Polarized Gray CR39 1.74-33 Custom Safety Poly SHAW to optimize ______with the least distortion they have ever experienced.” Notes: SHAW lens to edge

Y N Request phone call

366 Adelaide Street E, Suite 437 Toronto, Ontario M5A 3X9 Toll free 877.796.9944 * Measured from frame eyewire to corneal limbus. ** Available in clear, tints and Transitions gray only A Glazier, OD, MD

10 The Love at First Sight™ When to Guaranteed. Our promise use the to the patient: If you don’t SHAW lens. think your SHAW lenses All glasses create aniseikonia to one degree or another. And some patient’s adapt easily, while others do not. It’s hard to test for, and, you can’t predict its impact simply by looking at a prescription. But with the SHAW lens method you don’t have to guess. are the best you’ve worn Use motor fusion limits with our lens design tool and you can see predicted patient binocular vision problems and solutions. Use it for every patient and know for sure when to use a SHAW lens. In fact, the University of Waterloo and the University of Auckland both use the SHAW lens algorithm as a best practice for every patient. from the minute you put These case studies give a good understanding of where the SHAW lens technology has already had some big impact on patient comfort. You can see more at shawlens.com.

• Amblyopia • Contact Lens Wearers • Anisometropia • Prismatic correction them on – then we’ll make • Antemetropia • Refractive surgery • Astigmatism • Presbyopes (new to glasses)

Patient symptoms can indicate negative effect of their current glasses. it right or give you a full • • Trouble reading • • Double vision • Distortions in peripheral gaze • Inability to see the 3D in 3DTV

But why guess? Perform the SHAW lens method for all patients and know for sure. refund. It’s that simple. You can see when a SHAW lens will make a difference for a patient, and when it won’t. After all, less aniseikonia is always better.

12 Straight-eye amblyopia with monocular hyperopia. Age 4. a SHAW lens NO PATCH Amblyopia Sphere Cylinder Axis Add PD Treatment Program OD +3.50 - - - 26 OS Plano - - - 26 1 The optometrist refracts the patient as per usual and takes the frame and position of Motor Fusion Limits @ 6m wear measurements. BU BD BI BO Motor Fusion Limits not applicable for amblyopia 2 The OD can either send this information to Shaw Lens or can input the information in the SHAW Frame Data lens design tool. (In the SHAW lens tool, choose Eye DBL Wrap Vertex Height the Amblyopic design method. This will design a 45 18 8 10 14 SHAW lens to a target value of 0% difference in the horizontal meridian.) This 4-year-old presented without previous spectacle correction and had complaints 3 Complete order using the SHAW lens design tool. of blurred vision in the right eye. At the time of the initial examination, acuities with correction were OD 20/100, OS 20/20, stereo acuity distance 360”. There was 4 Assess after 12 weeks of full time wear. no evidence of . Because of the age of the child, and the condition itself, it was difficult to get accurate motor fusion limits. An iseikonic correction of 0% was For additional reading, please see prescribed using the SHAW lens software. The patient was instructed to wear the “A considerations of binocular parameters in the SHAW lenses full-time and patching was not employed. At the one-month follow-up spectacle correction of anisometropic amblyopia: visit, the acuity was OD 20/32, OS 20/20, stereo acuity 80”. At the 6-month A Case Report” by William Bobier OD, PhD, follow-up, visual acuity was OD 20/20, OS 20/20, stereo acuity 40”. FAAO, MBCO (School of Optometry, University of Waterloo) and Peter Shaw OD, Optometry and This case illustrates how the wearing of spectacle correction in anisometropic Vision Development Volume 43, Number 2, 2012. amblyopia provides amelioration of refractive amblyopia without the need for Ambly op i patching. Further, as amblyopia decreased, the quality of binocular vision improved. Classic clinical thinking would suggest that spectacles have improved the quality of the image in the right eye, leading to the amelioration of the amblyopia. However, This patient’s parents ordered an recent evidence points to a path where it is the restoration of the binocular vision additional pair of spectacles from an that actually improves the amblyopia. online optical supplier. The young patient put them on and then just took them off, saying, “I can’t wear those.” The refractive prescription was correct and the PD was supplied as requested. However, these traditional lenses failed to correct the static and dynamic components of the anisometropia, making the glasses unwearable.

Note the improvement in the zone of binocular vision comfort in addition to the elimination of static aniseikonia and the dramatic reduction of dynamic aniseikonia. Keep in mind that children are even less willing to try to “get used to it” than adults are.

14 Amblyopia years thattherewasnocureforher“lazyeye.” Needless tosay sensor This caseclearlydemonstratesthatthereisnocut-of it isOD20/25,OS20/20. OD 20/50,OS20/20;after6months,20/32,andat5years, patching, andwithin1monthheracuitywithfulllinepresentationhadimprovedto was prescribedtotreattheamblyopia.Thepatientworetheseglassesfull-timewithout corrected visualacuitieswereOD20/200,OS20/20.Aniseikonic(0%)design This patientinitiallypresentedatage44with+1.25OUa2.00add.Herbest Age a Adult progressive readingzone. Not onlyisthestaticaniseikoniacorrected,butprismatic ef 50 Eye Frame Data Motor FusionLimitsnotapplicableforamblyopia BU Motor FusionLimits@6m OS OD Refractive Error y dysfunction.Thepatientwasamazedattherapidityofimprovement. r t fir e fract Sphere +2.00 +5.00 st t DBL , sheisabigfanoftheSHA BD 18 ive reatment: 44. amb Cylinder –0.50 –0.50 W lyopia with BI 5 rap

W lensafterhavingbeentoldfor40 V Axis 180 180 er BO 12

tex unequ

f agefortreatingbinocularand a l Height

1.75 1.75 Add hyperopia. 20 fect isreducedinthe 32 32 PD J Rober I “They new g ’ ve ood tson, (Patient),ON never gla a a s r sse Iha e am

h s.” ad vis ve with azing ion . m

a y s Aniseikonia Age each patientwithoutresor method optimizesthedesigntoaccommodateuniquemotorfusionphysiologyof design tool,whichenabledthecliniciantoeasilyspecifyiseikoniccorrection.This to createmyopicanisometropia.TheoptometristwasassistedbytheSHA s This patienthadasuddenrefractiveerrorchangesubsequenttoretinaldetachment A T design thatisnotpredictableusingparaxialmethods. changes withbasecur base cur conventional designwhilesensor ef 16 urger h fect ondynamicaniseikonia.Notehowtheareaofsingle visioncomparestoa 2.5 56 Eye Frame Data BU Motor FusionLimits@6m OS OD Refractive Error e xial -3%t y

52. wit ve optimizationwithminimalthicknesspenalty(maxET4.2 mm).V l h e e h ngt a d o

Sphere s –4.00 –1.50 ctor cle DBL 2.5 BD 16 h cha r a s l p b e uckle. c vature andthenon-linearityofbaseef i fi nge es f ting tobicentricmanufacturing. Cylinder I or s t

W is s BI

6 4 tatic magni c rap - - y fusionismaintained.Thisaccomplishedby f o r mmo om

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r f o e r fication a t inal V x Axis er BO 12 12 i al le - - tex i d ngth

s a e chieved t achment cha nge Height fects contributetoa 2.00 2.00 Add

22 w s d i thout ue to adetr surger the W lens

proce er i ment 32 32 PD tex y dur . a l e Sudden onset due to monocular . Age 74.

Refractive Error Sphere Cylinder Axis Add PD OD +3.00 –1.00 090 2.50 32 OS Plano - - 2.50 32 “The headaches are Motor Fusion Limits @ 6m very infrequent, now BU BD BI BO 3 3 4.0 8 that I changed glasses.” Frame Data E Freidman (Patient), ON Eye DBL Wrap Vertex Height 52 15 6 12 18 Anisometropia Patients who experience spatial distortion and impaired depth perception as a result of the effects of dynamic aniseikonia due to sudden monocular prescription changes (caused, for example, by cataract surgery) can be prone to falls and injury. This is especially problematic for the elderly. Management of the dynamic components of aniseikonia is critical for these patients. Optometrists can provide expert management using the SHAW lens system.

This patient had cataract surgery performed on her left eye only. The cataract in the right eye was still marginal, and it was decided not to perform surgery until it became problematic. The patient wanted to retain the full-time use of progressive lenses. To maintain fusion in all positions of gaze and particularly in the progressive reading zone, the default dynamic design of the SHAW lens algorithm was selected. The patient picked up and wore the glasses without any problems. Binocular vision was maintained in distance and in near gazes. The SHAW lens design ensured that motor fusion limits were respected in all positions of gaze.

In order for rapid adaptation to occur following dramatic refractive error changes, both motor and sensory fusion stimuli need to be respected.

The area of binocular vision is almost twice as large as that of conventional lenses. In addition, both static and dynamic aniseikonia values fall well within the patient’s facility. This will result in significantly less distortion and dramatically improved depth perception.

18 New progressive lens wearer. Age 44. Low myopia with low motor fusion limits. Age 57. e a

Refractive Error Refractive Error Sphere Cylinder Axis Add PD Sphere Cylinder Axis Add PD OD –0.75 –0.25 090 1.50 31 OD –1.00 –0.25 090 2.00 32 OS +1.00 - - 1.50 32 OS –1.75 - - 2.00 32

Motor Fusion Limits @ 6m Motor Fusion Limits @ 6m BU BD BI BO BU BD BI BO 1.5 1.5 2.5 10 0.5 0.5 2.5 12

Frame Data Frame Data Eye DBL Wrap Vertex Height trop i Eye DBL Wrap Vertex Height 54 16 3 11 20 50 18 5 10 20 sbyo p

This patient had never worn glasses before. Her primary complaint was blurred Optometrists know that some patients adapt well to eyeglasses and others don’t. Motor vision in distance and near gazes. She didn’t want two pairs of glasses so opted for fusion facility often holds the key to predicting how patients may fail to adapt. This progressive lenses. This type of patient typically has issues adapting to progressive patient presented with discomfort from her habitual spectacles, stating that she only felt lenses due to the dynamic aniseikonia. Her fusional tolerance indicates potential for comfortable while looking through the centers of her lenses. Of clinical relevance here non-adaptation to glasses. With the SHAW lens modelling software, the optometrist are the low motor fusion limits. This case clearly demonstrates that even a mild degree was able to determine the optimal solution. In addition, the SHAW lens design tool of anisometropia can be problematic. This is easily and accurately predicted through customizes corridor length to a preferred end point calculated with the exact position standard motor fusion testing by the optometrist, assisted by the SHAW lens design Pr e of wear and magnification effects of the spectacles. In this case, after instruction on software. The resultant SHAW lens satisfies the motor fusion requirements. how to use progressive lenses, the patient was happy with her new glasses and had no adaptation issues. isom e n Rx A

“It is absolutely natural. Feels like I don’t have glasses at all.” E Freidman (Patient), ON

Low Note how the patient’s limited motor facility has severely restricted the binocular field. The SHAW lens significantly improves comfort by ensuring all values fall well within Of particular interest in this case is the improvement of both lateral and vertical the patient’s tolerance. components of the induced dynamic aniseikonia. Also note how induced prism in the reading zone is dramatically less than what the patient would experience with all other designs.

20 Meridional anisometropia. Age 45. Moderate myopia contact lens wearer with trouble

a adapting to glasses. Age 25. m i Refractive Error Refractive Error

s Sphere Cylinder Axis Add PD Sphere Cylinder Axis Add PD OD +0.25 –0.25 010 1.50 30 OD –5.00 - - - 32 OS +0.25 –3.25 012 1.50 31 OS –5.00 - - - 32

Motor Fusion Limits @ 6m Motor Fusion Limits @ 6m BU BD BI BO BU BD BI BO 2 2 4 10 2 2 4 12

Frame Data Frame Data Eye DBL Wrap Vertex Height Eye DBL Wrap Vertex Height 52 17 6 12 21 54 16 7 12 18

At first glance, this Rx would not attract the attention of the attending OD as both Myo p Minus power glasses lenses force the eyes to diverge in lateral gaze. This compounds sphere values are equal. Of clinical interest in this case of anisometropia due to the demand on base in prism. With her prescription, this patient always had trouble monocular astigmatism is the dynamic aniseikonia created in the vertical meridian. diverging her eyes in lateral gaze and so her binocular field of vision was restricted by The SHAW method optimizes the design to reduce the prismatic effect induced the lens design. Dynamic aniseikonia is induced due to the prismatic effect of a lens rota- vertically by the eyeglasses. It does this through a combination of corridor length tion about a vertical axis. This case looks unremarkable, but the binocular field of view is and base curve optimization. limited even with this relatively low face form angle. Astigmat i

“I couldn’t believe the difference. I spent the first 3 days walking Dynamic aniseikonia is a major contributor to headaches and vision fatigue. Even Note how SHAW lens optimization increases the binocular field. This technology though this patient had minimal aniseikonia laterally, there was substantial improve- around like a kid say- is highly effective with contact lens patients and helps them rapidly adapt to their ment with vertical dynamic and static aniseikonia with the SHAW lens. eyeglasses and avoid the that commonly happens when they first put their ing “wow”.” glasses on.

J Alexander (Patient), ON

22 Linear prism correction for esophoria. Age 62. Post Lasik regression. Age 57. y

Refractive Error r Refractive Error Sphere Cylinder Axis Add PD Prism Prism Sphere Cylinder Axis Add PD OD –1.75 - - 2.50 28.5 4 out 0.5 up OD –2.50 –.25 090 2.00 30 OS –2.25 - - 2.50 28.5 4 out 0.5 down OS –0.75 - - 2.00 30

Motor Fusion Limits @ 6m Motor Fusion Limits @ 6m BU BD BI BO BU BD BI BO .5 .5 0 20 2.5 2.5 4 12 rg e Frame Data Frame Data Eye DBL Wrap Vertex Height Eye DBL Wrap Vertex Height 53 18 2 12 17 50 18 7 12 17 u rr ec tio n

This patient has a very fragile binocular system. Her high esophoria is present constantly S This patient had monovision PRK for high myopia. Over time there had been regres- and requires a substantial prismatic correction. The SHAW lens software optimizes base sion, and an enhancement procedure was not a treatment option. Because of her o curvatures to reduce binocular distortions from the prism and remove the influence of history of nearsightedness, she had reasonably good motor fusion facility. SHAW lens a small degree of anisometropia. Fortunately, the lens thickness actually induces base technology managed the resultant dynamic aniseikonia to maintain an aesthetically out prism in lateral gaze, in this case a welcome distortion. The SHAW lens design acceptable solution for her chosen rimless frame. system automatically selects a lens with a high Abbe value. e C A very important benefit is the opportunity to give instructions to the edging lab as to

how much to decentre the lenses in order to maintain alignment of the major reference point. In this case, the lenses must be decentred 27.2 mm and 27.3 mm from the PD

of 28.5 in the eyes due to their rotation towards the prism apex. ti v c

Binocularity is greatly enhanced with the SHAW design, without any increase in centre thickness. The reading area is well within the patient’s range of motor fusion facility. Refra c “I do not have the “end-of-the-day” Conventional lenses severely limit the binocular field due to the lack of attention to or tired eyes that I have Prismat i motor fusion facility. Only the SHAW lens considers these values in the design process. become so accustomed. ” K Roberts (Patient), TX

24 ® “I just used the SHAW VISION lens on two difficult patients with amazing results! ” Dr. Peter Shaw Developer of the SHAW VISION® lens D Lowy OD, ON Dr. Shaw has been a member of the College of Optometrists of Ontario since 1978. In addition to running a thriving practice, Dr. Shaw is a former Chief of Low Vision, Vision Institute of Canada, has served on many Minis- try of Health committees, co-founded Better medicine the Scarborough Low Vision Centre at Scarborough General Hospital, and was made an Adjunct Associate Professor (Research) at the University of Waterloo in recognition of his work is good business on aniseikonia.

Over his 30 years in primary care and vision rehabilitation, Dr. Shaw has successively developed and experimented with We’ve been proving the efficacy of the patent-pending SHAW lens with real patients approaches to lens design to help his patients cope with and have been getting tremendous response. Our commitment to independent vision-limiting impairments. SHAW VISION® lenses are the optometry practices is unwavering. Simply by giving patients a dramatic difference in result of those years of experience. their vision through a few extra measurements makes you look like a hero and makes it easier to dispense the glasses and ensures patient loyalty. Shaw Lens Inc. is an innovative lens company We’re here to help. that thinks differently. We’ll take the time to help you and your staff understand how to sell the SHAW lens We’re a team of dedicated professionals who are passionate to your patients. We’ll provide in practice material as well as the SHAW lens app. about optometry and focused on making glasses that work In addition, take advantage of our Co-Op Marketing program that will help drive better. And it’s our belief that the only way to deliver the best patients to your practice. glasses is through the optometrist. Eyeglasses are complex medical devices, and nothing replaces the skill, care and The SHAW lens is a differentiator for you and your practice and will help set attention that patients get from an independent optometrist. you apart.

Find out more at shawlens.com and download your free software. Get started Shaw Lens Inc. We’re here to help 1. Go to shawlens.com 7A McGee Street, Consult with Dr. Shaw and his team. 2. Register your practice to open an account Toronto, Ontario Just call 1.877.796.9944 or email 3. You’ll receive all the tools you need to start prescribing the SHAW lens M4M 2L1 [email protected] 4. Got questions? Call 1 (877)796-9944 1.877.796.9944 Fax 416.981.3311C

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© Copyright Shaw Vision Inc. 2012. SHAW™, ANISEIKONIA SOLVED™, Double Bulls Eye Design™, and SHAW LENS & Double Bulls Eye Design™ are trademarks of Shaw 26 Vision Inc. and are used under license by Shaw Lens Inc. Photos are not of actual patients.