DOCSLIB.ORG

London 2012 Olympic and Paralympic Games Mascot Guidelines for Commercial Partners

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
London 2012 Olympic and Paralympic Games Mascot Guidelines for Commercial Partners London 2012 Olympic and Paralympic Games mascot guidelines for commercial partners Version 1.0, September 2010 © The London Organising Committee of the Olympic Games and Paralympic Games Limited 2010 London 2012: Olympic and Paralympic Games mascot guidelines Contents 03 About these guidelines 04 Introduction 05 The London 2012 mascots are born 06 Wenlock – the London 2012 Olympic mascot 07 Mandeville – the London 2012 Paralympic mascot 08 London 2012 mascot profiles 09 London 2012 Olympic mascot: core graphics 23 London 2012 Paralympic mascot: core graphics 37 Application 41 Appendix 2 Index Version 1.0, September 2010 © The London Organising Committee of the Olympic Games and Paralympic Games Limited 2010 London 2012: Olympic and Paralympic Games mascot guidelines About these guidelines The Olympic Games. The planet’s most far-reaching and unifying The image of our Games will play a crucial part in doing this. The purpose of these guidelines is to preserve and enhance event. A showcase of the best of humanity; of sport, culture and It will welcome people in, creating an energy and a vibrancy the value of the mascots for the benefit of all top worldwide the arts. around everything we do. It will encourage everyone to be part partners, tier 1 official partners, tier 2 official supporters, tier 3 of it, to feel that it’s their 2012 Games. official suppliers and providers. The Paralympic Games. A celebration of athletic achievement These guidelines apply to all authorised users, each of whom must rather than disability. A demonstration of powerful human values At the heart of this image are our mascots. They will be seen in over comply with the terms and conditions of the written agreements that – courage, determination, inspiration and equality. 220 countries by billions of people around the world. They will grant them permission to use the mascot or related marks and other become a symbol of everything our Games stands for, visible Together the Olympic Games and Paralympic Games inspire and applicable graphics standards documents (which contain different ambassadors for London 2012. A powerful asset for our authorised standards and requirements). energise the people of the world. Together they celebrate peace, users and stakeholders. An inspiring brand for everyone. friendship and the human spirit. These guidelines (version 1.0) address the use of the London 2012 We all have a responsibility to make the best use of this asset. Olympic Games mascot and the London 2012 Paralympic Games 2012 is London’s year. The world’s eyes will be on us. Much will be We must treat it with respect – using it consistently and accurately. expected of us. London’s Olympic Games and Paralympic Games mascot. These guidelines may be revised by LOCOG from time to And we must use it well – with an imagination and a creative flair time. Please ensure that you are using the most current version of will draw on what’s special about our city and our nation to create that helps make our ambition a reality. These guidelines, and those a Games like never before. this document by contacting LOCOG using the contact information that follow, set out the standards and the rules for the use of the on page 45 of these guidelines. Our ambition is for London 2012 to be for everyone – the most London 2012 mascots. Use them carefully. And be inspired. inclusive Games ever. Everyone will be inspired to watch, to join in, These guidelines issued by the London Organising Committee to take the spirit of the Olympic Games and the Paralympic Games of the Olympic Games and Paralympic Games Ltd (‘LOCOG’) into their daily lives. provide standards, requirements and guidance for use of the London 2012 Olympic Games mascot and the London 2012 Paralympic Games mascot. 3 Index Version 1.0, September 2010 © The London Organising Committee of the Olympic Games and Paralympic Games Limited 2010 London 2012: Olympic and Paralympic Games mascot guidelines Introduction Since the first official mascot made an appearance at the Munich The London 2012 mascots emblem and artwork (signature, sport 1972 Olympic Summer Games, mascots have become one of the and celebration poses plus wordmarks) are available for all most popular and memorable ambassadors of the Games. partners to use in their marketing material. The mascots bring whimsy, humour and light-hearted fun to the The guiding principle when using London 2012 mascots in partner Games experience. As ambassadors to the Games, they help applications is that it must be clear that the mascots are London provide a warm welcome to athletes and visitors from around 2012 mascots and not those of the partner. the world and they spark excitement, laughter and cheers from children and fans on the field of play. All partner applications featuring the London 2012 mascots must include the London 2012 partner mark (for example, composite The mascots help tell the unique story of each Games. They Emblem, supplier mark or partner logo with stand-alone Emblem are often a reflection of the history, land and culture of the host with designation). Partners should not, however, add designations region and country. The ideals of Olympism and the Paralympic underneath the mascot(s) or create a composite with the mascot(s) Movement are brought to life by the mascots through the spirit of and partner logo. friendship, fair play and participation. Standard conditions apply to use of mascot(s) imagery on The London 2012 Olympic and Paralympic mascots will be an premiums. A specific exception exists to request that partners integral part of the Games image and identity. do not produce partner specific plush soft toys as premiums. If required Partners may purchase London 2012 official plush toy licensed product. Please see the separate document on the brand centre for details on hiring the London 2012 mascot costume characters for events. 4 Index Version 1.0, September 2010 © The London Organising Committee of the Olympic Games and Paralympic Games Limited 2010 London 2012: Olympic and Paralympic Games mascot guidelines The London 2012 mascots are born A great rainbow arcs onto the steelworks in Bolton, northwest England. From the final piece of the last support beam for the London 2012 Olympic Stadium, two drops of steel fall. Leaving the factory after his last day of work, Grandpa George picks up the pieces of steel and takes them home. During the night, unable to sleep, Grandpa George tiptoes into his shed and begins to shape the steel into toys for his grandchildren. The children love their new friends and start to play. Suddenly, rainbow light pours through the window and the figures shiver to life. They hold up their arms as the rainbow light flashes and dances everywhere! The mascots are born. The children are amazed as the mascots rush to imitate them and begin to learn about the Olympic and Paralympic Games from posters on the wall and books around the room. Inspired by what they have discovered, they name them Wenlock and Mandeville. But all too soon, the mascots have to go. Jumping on the rainbows in different directions, they begin their adventures all around the UK, meeting lots of people and making friends before arriving at the Games in 2012. Where will they go? Who will they meet? What will they discover? Join them on their adventures at london2012.com/mascots 5 Index Version 1.0, September 2010 © The London Organising Committee of the Olympic Games and Paralympic Games Limited 2010 London 2012: Olympic and Paralympic Games mascot guidelines Wenlock – the London 2012 Olympic mascot Say hello to Wenlock, the London 2012 Olympic mascot. The name Wenlock is inspired by Much Wenlock, a small town in Shropshire. In 1890, on his journey towards creating the modern Olympic Games, Baron Pierre de Coubertin was invited to visit Much Wenlock by William Penny Brookes, a local doctor, admirer of ancient Greek society and advocate of physical education in schools. De Coubertin watched the ‘Much Wenlock Games’, which Dr Brookes had created to ‘promote the moral, physical and intellectual improvement of the inhabitants of the town and neighbourhood of Wenlock’ and which comprised athletics and traditional country sports with a procession of flag bearers, competitors and officials. While there, de Coubertin shared his vision for sport with Dr Brookes. In 1894, de Coubertin’s proposal to establish the Olympic Games in a modern form was approved by delegates at the ‘International Congress of Paris for the re-establishment of the Olympic Games’ and a committee, which would later become the International Olympic Committee, was also established. In 1896, the very first edition of the modern Olympic Games was held in Athens. In his diaries de Coubertin details how the people of Much Wenlock helped inspire him to create the Olympic Movement whose Values still hold strong in today’s world. 6 Index Version 1.0, September 2010 © The London Organising Committee of the Olympic Games and Paralympic Games Limited 2010 London 2012: Olympic and Paralympic Games mascot guidelines Mandeville – the London 2012 Paralympic mascot Say hello to Mandeville, the London 2012 Paralympic mascot. The name Mandeville is inspired by Stoke Mandeville, the Buckinghamshire town where the Paralympic Movement was founded. Sir Ludwig Guttmann, a neurosurgeon, began work at Stoke Mandeville Hospital’s Spinal Injuries Unit in 1944. Faced with a prevailing attitude that rehabilitating patients with spinal cord injuries was impossible, Guttmann looked for ways to inspire the former soldiers in his care. One of these ways was physical activity. Guttmann realised that organised sport could help motivate his patients to exercise, develop their physical strength and rediscover their self-confidence. He introduced darts, archery, snooker and table ten nis, and soon added team sports like wheelchair polo and basketball.
Load more

Recommended publications
  • Olympic Summer Games Mascots from Munich 1972 to Rio 2016 Olympic Studies Centre / [email protected] P 1/17 Reference Document
    TABLE OF CONTENTS Introduction ............................................................... Chyba! Záložka není definována. Munich 1972 ................................................................................................................. 1 Montreal 1976 .............................................................................................................. 1 Moscow 1980 ............................................................................................................... 2 Los Angeles 1984 ........................................................................................................ 3 Seoul 1988 .................................................................................................................... 4 Barcelona 1992 ............................................................................................................ 5 Atlanta 1996 ................................................................................................................. 7 Sydney 2000 ................................................................................................................. 8 Athens 2004 ................................................................................................................. 9 Beijing 2008 ............................................................................................................... 11 London 2012 .............................................................................................................. 12 Rio 2016.....................................................................................................................
    [Show full text]
  • General Studies Series
    IAS General Studies Series Current Affairs (Prelims), 2013 by Abhimanu’s IAS Study Group Chandigarh © 2013 Abhimanu Visions (E) Pvt Ltd. All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or any information storage or retrieval system or otherwise, without prior written permission of the owner/ publishers or in accordance with the provisions of the Copyright Act, 1957. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claim for the damages. 2013 EDITION Disclaimer: Information contained in this work has been obtained by Abhimanu Visions from sources believed to be reliable. However neither Abhimanu's nor their author guarantees the accuracy and completeness of any information published herein. Though every effort has been made to avoid any error or omissions in this booklet, in spite of this error may creep in. Any mistake, error or discrepancy noted may be brought in the notice of the publisher, which shall be taken care in the next edition but neither Abhimanu's nor its authors are responsible for it. The owner/publisher reserves the rights to withdraw or amend this publication at any point of time without any notice. TABLE OF CONTENTS PERSONS IN NEWS .............................................................................................................................. 13 NATIONAL AFFAIRS ..........................................................................................................................
    [Show full text]
  • Issue 39 21St May, 1998
    ISSUE: 16 6 JUNE 2012 NOTICES SENT HOME If you have not received any of the following notices, please ask your child’s teacher or contact the school office Notice of Stopwork Action, 00B, 2D 4A, 4B, 4C, Parents of 2A, Corinda Igoe Leave of Absence Hoop Time – Selected Students Round Robin – Selected Students DIARY DATES DIARY NOTES JUNE 7 June – Thursday Swimming – Prep – Year 4 MONDAY 11 JUNE STOP WORK MEETING - 00B, 2D 4A, 4B, 4C, QUEEN’S BIRTHDAY 8 June – Friday Swimming – Prep – Year 4 11 June – Monday QUEENS BIRTHDAY HOLIDAY PUBLIC HOLIDAY 12 June - Tuesday Athletics Day – Years 4 - 6 13 June – Wednesday Athletics Day – Years - Prep - 3 14 June – Thursday Year 6 – iPad Information Night – 7pm TUESDAY 19 JUNE 15 June – Friday Hooptime – Years 3 & 4 Starlab Incursion – Years 5 & 6 SCHOOL COUNCIL 18 June – Monday ICAS Writing Competition – Years 3-6 19 June – Tuesday ICAS Spelling Competition School Council TUESDAY 26 JUNE 20 June – Wednesday Guitar Concert – 4 pm 21 June – Thursday Year 5/6 – Round Robin REPORTING TO PARENTS 22 June – Friday Chess Tournament 2.30 PM - DISMISSAL Starlab Incursion – Years 5 & 6 Piano & Keyboard Concert – 4 pm 25 June - Monday Woodwind Concert – 4 pm FRIDAY 29 JUNE 26 June – Tuesday Reporting to Parents 2.30 pm Dismissal 27 June – Wednesday Footsteps 2.30 PM - DISMISSAL 28 June - Thursday Footsteps Disco Prep - Year 2 6.00 pm – 7.00 pm Years 3 – 6 7.00 pm – 8.30 pm 29 June – Friday LAST DAY OF TERM 2 - 2.30 pm Dismissal Dear Parents, Recently one of my staff mentioned as part of our review feedback forum that parents enjoy reading and hearing about staff and their family and weekend activities.
    [Show full text]
  • Sport Paraolimpijski - Nieograniczone Możliwości
    SPORT PARAOLIMPIJSKI PARAOLIMPIJSKI SPORT - NIEOGRANICZONE MOŻLIWOŚCI NIEOGRANICZONE SPORT PARAOLIMPIJSKI - NIEOGRANICZONE MOŻLIWOŚCI #KibicujemyParaolimpijczykom 1 SPORT PARAOLIMPIJSKI – NIEOGRANICZONE MOŻLIWOŚCI #KibicujemyParaolimpijczykom 1 KONCEPCJA, OPRACOWANIE I WYBÓR ZDJĘĆ: Marlena Zduńczyk TEKSTY: Artur Andrus, Jerzy Bralczyk, Robert Kamiński, Paulina Malinowska-Kowalczyk, Tomasz Przybyszewski, Romuald Schmidt, Rafał Stolarski TŁUMACZENIE: Interpersonal Ewa Nowińska REDAKCJA I KOREKTA: Iwona Dybowska, Marlena Zduńczyk PROJEKT, SKŁAD I ŁAMANIE: Luiza Sucharda SPIS TREŚCI ZDJĘCIA: Adam Nurkiewicz, Adrian Stykowski, Robert Szaj, Bartłomiej Zborowski, archiwum PKPar, archiwum PZSN „Start”, archiwum KSI „Start” Szczecin, archiwa prywatne WYDAWCA: Polski Komitet Paraolimpijski, WSTĘP 13 ul. Trylogii 2/16, 01-982 Warszawa, INTRODUCTION www.paralympic.org.pl DRUK: Regis sp. z o.o. „O DUCHU RUCHU” 17 THE POEM © Polski Komitet Paraolimpijski ISBN: 978-83-949560-3-5 HISTORIA 18 HISTORY WYDANIE ALBUMU WSPÓŁFINANSOWANE ZE ŚRODKÓW: JAK POPRAWNIE MÓWIĆ O PARAOLIMPIJCZYKACH? 74 HOW TO CORRECTLY TALKING ABOUT PARALYMPICS? MEDALIŚCI IGRZYSK PARAOLIMPIJSKICH 78 OD SYDNEY DO PYEONGCHANG THE POLISH MEDALISTS FROM PARALYMPIC GAMES FROM SYDNEY TO PYEONGCHANG HISTORIA LETNICH IGRZYSK PARAOLIMPIJSKICH 184 HISTORY OF SUMMER PARALYMPIC GAMES Album powstał również dzięki naszym Sponsorom i Partnerom: HISTORIA ZIMOWYCH IGRZYSK PARAOLIMPIJSKICH 228 HISTORY OF WINTER PARALYMPIC GAMES SPONSOR STRATEGICZNY PARTNER GENERALNY SPONSOR PLATYNOWY PARTNER UBEZPIECZENIOWY
    [Show full text]
  • Olympic Summer Games Mascots from Munich 1972 to Rio 2016 Reference Document
    Olympic Summer Games Mascots from Munich 1972 to Rio 2016 Reference document 09.02.2017 Olympic Summer Games Mascots from Munich 1972 to Rio 2016 CONTENT Introduction 3 Munich 1972 4 Montreal 1976 6 Moscow 1980 8 Los Angeles 1984 10 Seoul 1988 12 Barcelona 1992 14 Atlanta 1996 16 Sydney 2000 18 Athens 2004 20 Beijing 2008 22 London 2012 24 Rio 2016 26 Credits 28 The Olympic Studies Centre www.olympic.org/studies [email protected] 2 Olympic Summer Games Mascots from Munich 1972 to Rio 2016 INTRODUCTION The word mascot is derived from the Provencal and appeared in French dictionaries at the end of the 19th century. “It caught on following the triumphant performance of Mrs Grizier- Montbazon in an operetta called La Mascotte, set to music by Edmond Audran in 1880. The singer’s success prompted jewellers to produce a bracelet charm representing the artist in the costume pertaining to her role. The jewel was an immediate success. The mascot, which, in its Provencal form, was thought to bring good or bad luck, thus joined the category of lucky charms.” 1 The first Olympic mascot – which was not official – was named “Schuss” and was created for the Olympic Winter Games Grenoble 1968. A little man on skis, half-way between an object and a person, it was the first manifestation of a long line of mascots which would not stop. It was not until the Olympic Summer Games Munich 1972 that the first official Olympic mascot was created. Since then, mascots have become the most popular and memorable ambassadors of the Olympic Games.
    [Show full text]
  • From Games Symbols to Historical and Cultural Representations: the Summer Mascots*
    From Games Symbols to Historical and Cultural Representations: The Summer Mascots* By Larry Gerlach The city pictogram of Mexico City in 1968 was characterized by the dove of peace. Summer Olympics not only produced the first official before the first official mascot debuted, an unofficial mascot, but also the best-known examples of the genre. talisman appeared during the Los Angeles Games. In contrast to Winter Games mascots (JOH, Vol. 21, No. 3, A black Scottish terrier, presumably a stray, wandered pp. 24-31), they have received greater media publicity into the Olympic Village, whereupon athletes anointed and more extensive utilization because of the scope and “Smoky” a mascot. A photograph of the dog wearing a international exposure of Olympiads. But also, given white blanket bearing the designation “Mascot” below unrestrained design possibilities, they have been more the Olympic rings is all that is known of mysterious ambitiously creative and commercially oriented – and canine.2 Thirty-two years later, in recognition of the successful – than their winter counterparts.1 Olympic debut of judo, the martial art and combat sport The first de facto Summer Olympic mascot, in the that originated in Japan, the official Tokyo Games pin original French sense of a good luck charm, is lost in featured an unnamed cartoon-like figure wearing a time and subject to interpretation. In 1932, forty years judo headband.3 Smoky was indeed a mascot, but only as a personal Unmistakable – a dog talisman for some athletes, not as a totem for the as mascot of the 1932 Games, and the Tokyo figure was a souvenir image, not a Games.
    [Show full text]
  • OLGA GALEEVA Project – Lisbon Olympic Games 2028
    2016 Escola Superior de Design OLGA GALEEVA Project – Lisbon Olympic Games 2028 Projecto apresentado à Escola Superior de Design do IADE para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Design e Cultura Visual, ramo de especialização em Teoria da Cultura Visual realizada sob a orientação científica do Doutor Professor Carlos Miguel Lopes Rosa e sob co-orientação da Professor Fernando Oliveira. 2 Dedico este trabalho aos meus pais, meu marido e minha filha por sempre me apoiarem e acreditarem naquilo que faço. 3 4 JURY Presidente Doutora Maria Emilia Capucho Duarte Professora Auxiliar do Instituto de Arte, Design e Empresa – Universitario Vogais Doutor Daniel Raposo Martins Professor Adjunto da Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco Doutor Carlos Miguel Lopes Rosa Professor Auxiliar do Instituto de Arte, Design e Empresa – Universitario 5 6 AKNOWLEDGEMENTS First of all, I would like to express my deepest gratitude to all of my family, my parents, my husband and my daughter and to all of my friends for their incredible support, love and help throughout my education and life, especially over the last two years. I want to give a special thanks to my supervisor Professor Carlos Miguel Lopes Rosa, Professor Armando Jorge Gomes Vilas-Boas and Professor Fernando Fernando António de Oliveira Carvalho Rodrigues for their huge help and support during this project, I would not be here it without it. A special thank is due to Professor at the Faculty of Beautiful Arts, Porto University and creator of The White Studio, and Manuela Teles, Head of Communication of White Studio for their participation in this study.
    [Show full text]
  • General Awareness Asked in RBI Grade-B Prelims (09Th Nov'19, 01St Shift)
    General Awareness Asked in RBI Grade-B Prelims (09th Nov'19, 01st shift) Q1. Where is the headquarters of Credit Saison India, which has received a non-banking financial company (NBFC) licence from the Reserve Bank of India? (a) Kolkata (b) Hyderabad (c) Jaipur (d) Bengaluru (e) Patna Q2. Lalji Tandon is an Indian politician serving as the 22nd and current Governor of-? (a) Kerala (b) Madhya Pradesh (c) Jharkhand (d) Rajasthan (e) Odisha Q3. Where is the headquarter of Lakshmi Vilas Bank? (a) Kolkata (b) Mumbai (c) New Delhi (d) Bengaluru (e) Chennai Q4. Which country has opened the largest solar farm in Southeast Asia? (a) Indonesia (b) Thailand (c) Singapore (d) Vietnam (e) Malaysia Q5. The International Atomic Energy Agency (IAEA) is an international organization that seeks to promote the peaceful use of nuclear energy, and to inhibit its use for any military purpose, including nuclear weapons. Where is the headquarters of IAEA? (a) Paris, France (b) Abu Dhabi, UAE (c) Vienna, Austria (d) Riyadh, Saudi Arabia (e) New York, USA 1 Adda247 | No. 1 APP for Banking & SSC Preparation Website: bankersadda.com | sscadda.com | store.adda247.com | Email: [email protected] Q6. The Reserve Bank of India (RBI) announced a minimum equity capital of _____________ crore to set up a small finance bank (SFB) under the ‘on tap’ licence regime to expand the banking services through high technology-low cost operations. (a) Rs 250 crores (b) Rs 200 crores (c) Rs 150 crores (d) Rs 100 crores (e) Rs 75 crores Q7. UN-Habitat is the United Nations programme working towards a better urban future.
    [Show full text]
  • Copyright by Di Wu 2016
    Copyright by Di Wu 2016 The Dissertation Committee for Di Wu Certifies that this is the approved version of the following dissertation: Understanding Consumer Response to the Olympic Visual Identity Designs Committee: Thomas M. Hunt, Supervisor Matthew Bowers Darla M. Castelli Marlene A. Dixon Tolga Ozyurtcu Janice S. Todd Understanding Consumer Response to the Olympic Visual Identity Designs by Di Wu, B.MAN.S.; M.A. Dissertation Presented to the Faculty of the Graduate School of The University of Texas at Austin in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy The University of Texas at Austin December 2016 Dedication To my beloved daughter Evelyn. Acknowledgements I want to thank my parents, Weixing Wu and Jie Gao, for their unconditional love and support. I appreciate everything you have done for me. To my husband Andy Chan, thank you for your support through this journey! You are a great husband and father! To my baby girl Evelyn, you are the light and joy of my life. I love you all very much! Dr. Hunt, I can’t thank you enough for your help, encouragement, and advice that helped me to carry on and complete this long journey. Your advice and guidance of being a scholar and a parent mean so much to me. Thank you for believing in me. I am very fortunate to have you as my advisor. I also want to thank my dissertation committee members— Dr. Matt Bowers, Dr. Darla Castelli, Dr. Marlene Dixon, Dr. Tolga Ozyurtcu, and Dr. Jan Todd, for their encouragement and valuable advice.
    [Show full text]
  • Olympic Mascots
    1 Olympic Mascots Mascots appeared in sport in the 1920s. Among the Championships in 1966, clever “Willie” became the mas- fi rst of them were personal mascots, which were carried cot, and in 1974 footballers were accompanied by two by athletes who believed in their magical power. Their mascots, “Tips and Taps”, which had the appearance of presence at sports arenas was supposed to ensure ath- swashbuckling rascals. letes’ fortune and victory. When mascots appeared at the Olympic Games they The trend towards mascots appeared both among made a staggering career in terms of popularity, artistic male and female athletes, independently of age or sports; vision and marketing, while the faith in mascots’ magical it was, however, seen mostly among athletes practicing powers gained a secret dimension. sports, in which the eff ect of performing an exercise is a The fi rst unoffi cial Olympic mascot was a live mutt matter of the judge’s subjective assessment. called “Smoky” which appeared during the Games of the The diversity of mascots is enormous. Mascots are, X Olympiad in Los Angeles (1932). “Smoky” had a dark most often, objects which have the character of chil- curly coat, a long trunk, short paws, protruding ears and dren’s toys: dolls, plushy animals (teddy bears, elephants, a rolled up tail. A white cape covered the back of the dog kitties, doggies, donkeys, fairytale characters), pebbles, with the emblem of the fi ve Olympic rings and the in- shells, horseshoes, clothing articles (ornaments or parts scription “Mascot”. of a favorite outfi t: caps, T-shirts).
    [Show full text]
  • 2012 Olympic Mascots 2012伦敦奥运会吉祥物
    2012 Olympic Mascots 2012伦敦奥运会吉祥物 1 2012 Olympic Mascots 2012伦敦奥运会吉祥物 London’s Mascots are Revealed 伦敦奥运会吉祥物与公众见面 Read the text below and do the activity that follows. 阅读下面的短文，然后完成练习： They have frightened some and enchanted others. They are Wenlock and Mandeville, mascots of the London Olympic Games. The one-eyed figures join the large family of mascots that includes the Five Fuwa of Beijing (2008), the bear Misha of Moscow (1980) and many others. Wenlock is the name of the English village considered by many to be the birthplace of the modern Olympics. People think its local games inspired Baron Pierre de Coubertin, who founded the International Olympic Committee. The other mascot’s name is a reference to the village of Stoke Mandeville, where the Paralympic movement began. The duet of mascots is a central part of London’s merchandising strategy and will feature in everything from T-shirts to tea towels. No doubt they will be seen under children’s arms as cuddly toys. Some adult commentators think that the mascots are creepy and might scare youngsters. However, children were consulted during their creation. The 2012 Committee Chairman, Sebastian Coe, said: "We want them to be part of our fan base. We want them to engage with young people. They have in large part been designed and driven by what young people want." The organisers of the Games are keen to avoid another controversy like the one that surrounded the unveiling of the puzzle-style Olympic logo in 2007. It was criticised by a sceptical British public. The video used to promote it was even claimed to trigger seizures in a few people.
    [Show full text]
  • Olympic Summer Games Mascots from Munich 1972 to London 2012
    Research and Reference Olympic Studies Centre Olympic Summer Games Mascots from Munich 1972 to London 2012 Reference document Visual overview of each mascot presented with a description. January 2013 © ODA © [Type copyright here] Reference document TABLE OF CONTENTS Introduction .................................................................................................................. 2 Munich 1972 ................................................................................................................. 3 Montreal 1976 ............................................................................................................... 4 Moscow 1980 ............................................................................................................... 5 Los Angeles 1984 ........................................................................................................ 6 Seoul 1988 .................................................................................................................... 7 Barcelona 1992 ............................................................................................................ 8 Atlanta 1996 ................................................................................................................. 9 Sydney 2000 ............................................................................................................... 10 Athens 2004 ............................................................................................................... 11 Beijing 2008 ...............................................................................................................
    [Show full text]