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Street Team Minneapolis/St STREET TEAM MINNEAPOLIS/ST. PAUL 2018 HELLO! You are officially apart of the Yam Haus Street Team! This means that you support our movement and you want to find ways to help; you are an essential part of the Yam Haus family. There is so much in store and we're glad that you have chosen to be apart of this journey. Thank you so much for joining the Yam Haus Street Team, it really means the world to us. If you are new to the Yam Haus family here is what you should know: Yam Haus is a band formed out of long friendships and a shared dream. The band is comprised of Lars (lead vocals, guitar), Jake (drums), Seth (lead guitar), and Zach (bass). The band officially formed in Hudson, WI on September 23, 2017, as seen on their vlog on YouTube. Yam Haus is apart of a local record label, the Hover Coalition, based out of Hudson, founded by Jordan Erdman and Mark Heimermann. The guys have worked incredibly hard to put out their debut album, Stargazer, available June 15, 2018, and are excited to share their music and hearts with you! Yam Haus sold out their first headlining show this past year and was given the opportunity to play to a sold out crowd of over 1,200 at First Avenue in Minneapolis. It's been a great start. Yam Haus couldn’t have done this without you so once again, we cannot thank you enough for your role in this journey! We’re so excited to work with you and thanks for joining the Yam Haus Street Team. 2 SPREAD THE WORD PHYSICALLY & DIGITALLY Now that you know who we are, you should know what you’ll be doing! A Street Team is an extreme and creative form of word of mouth marketing. This team will advocate and speak on behalf of Yam Haus. The Yam Haus Street Team will participate in the #YAMFAMSTREETJAM. Your tasks include, but are not limited to: • Putting up posters in your communities. • Sticker-bombing the city - place our stickers everywhere, lampposts, utility poles, college campuses, etc. • Distributing home-made flyers that you design and print. • Throwing a listening party. • Helping out at shows - this includes setup and teardown! • Promoting the band at related events - concerts of related artists, concert festivals, etc. • Promoting the band on social media. • Sharing Yam Haus created content. • Participating in promotional campaigns. • Inviting friends to RSVP on Facebook event pages. Don’t forget to record and take pictures of your street team activites and use the hashtag #YAMFAMSTREETJAM. We want to see what you are up to and celebrate that! 3 DOS AND DON'TS DO DON'T • Ask permission from businesses • Harass people - It’s okay if they're to put up stickers or posters in not interested! their place of business. • Put up posters in places of business • Promote in ways you feel most without permission. comfortable - Post on Twitter, • Do anything that would make you create a YouTube video, play Yam uncomfortable - we want you to Haus as you’re biking down the have fun! street, and anything else you can • Damage property in any way. think of! • Feel pressure to participate in all of • Invite your friends to promote the events. the band with you. • Invite your friends to shows. • Have fun. • Be creative. • Know how much we appreciate you! 4 PROMO FRIENDLY These are some examples of areas where you can put up posters, hand out stickers, and leave some flyers! You are definitely not confined to the spots listed below, these are just great starting points. MINNEAPOLIS TWIN TOWN GUITARS UNIVERSITY OF MINNESOTA - ELECTRIC FETUS 3400 LYNDALE AVENUE SO. TWIN CITIES 2000 4TH AVE. S MINNEAPOLIS, MN 55408 COFFMAN UNION MINNEAPOLIS, MN 55404 300 16TH AVE SE ROADRUNNER RECORDS MINNEAPOLIS, MN 55455 CHEAPO RECORDS 4304 NICOLLET AVE. SO 2600 NICOLLET AVENUE SOUTH MINNEAPOLIS, MN 55409 WHOLE MUSIC CLUB MINNEAPOLIS, MN 55408 COFFMAN MEMORIAL UNION KNOW NAME RECORDS BASEMENT LEVEL HYMIE'S VINTAGE RECORDS 6909 PORTLAND AVE. SO. 300 WASHINGTON AVE. S.E. 3820 E LAKE STREET MINNEAPOLIS, MN 55417 MINNEAPOLIS, MN 55455 MINNEAPOLIS, MN 55406 ST. PAUL DINKYTOWN TREEHOUSE RECORDS CHEAPO RECORDS HIDEAWAY (SMOKE SHOP) 2557 LYNDALE AVE. SOUTH 71 SNELLING AVE 1309 4TH STREET SE MINNEAPOLIS, MN 55405 ST. PAUL, MN 55104 MINNEAPOLIS, MN 55414 MUDDY WATER WILLIE'S AMERICAN GUITARS 2933 LYNDALE AVENUE SOUTH 254 CLEVELAND AVE. SO. MINNEAPOLIS, MN 55408 ST. PAUL, MN 55105 LOCATIONS. 5 FAQ. HOW DO I JOIN THE STREET TEAM? You must sign up at www.yamhaus.com/streetteam - then you will recieve a confirmation email. Once you've signed up and attended your first street team event, you are officially a part of the street team! HOW DOES THIS STREET TEAM THING WORK? You get to decide what your street team experience is ultimately like! There are many ways to get involved. PHYSICALLY: We suggest frequently checking the Street Team section of our website to find upcoming physical events that we'd love for you to promote and attend. Aside from those set times, you are free to promote physically whenever/however you want. You can hang up posters/stickers. You can throw listening parties. You can also come up with your own creative ways of promoting or helping us. Please use your discretion and best judgement as to how to do this in a respectful, safe way. We can't wait to see your ideas! DIGITALLY: Join the official street team Facebook Group, and keep up with us on our socials (Youtube, Twitter, Instagram, Facebook, Snapchat) to constantly be updated on even more ever-chan- ging ways to get involved. Every follow, like, comment, view, retweet, share, and subscription directly helps us. Posting about us, sharing news about us, and pointing people to our music are all viable ways to be apart of the street team digitally. WHY #YAMFAMSTREETJAM? You do not have to use this hashtag, but that is the main way we'll be able to see what you're up to. If you post something you did for the street team and don't use that hashtag, the chances of us seeing it are much lower. 6 I'VE JOINED THE STREET TEAM – WHEN DO I GET MY SHIRT? You recieve posters, stickers, and your shirt at street team events and/or shows that you help out at! We do not ship them to you. We order street team shirts every few months so you'll have to ask us at events if yours is ordered yet. Please note: your shirt probably will not be avaible at the first street team event you attend. WHAT DO I DO WITH THE POSTERS AND STICKERS I RECEIVE? You can put up the posters wherever you can! Coffee shops, record shops, college campuses, etc.. Stickers can be placed anywhere! Street lamps, utility poles, bulletin boards, and anywhere else you can think of. Please use your own judgement and discretion when putting them up! Be safe and respectful! DO I STILL NEED TO PURCHASE TICKETS FOR SHOWS? Yes, you do need to purchase tickets to attend shows. VIP tickets give you guaranteed time with the band, however general admission is fine for street team members. I LIVE OUTSIDE OF THE TWIN CITIES - HOW CAN BE APART OF THE STREET TEAM? You can digitally be apart of the street team from anywhere, but physically we are only active in the Minneapolis/St. Paul area at this time. Send an email to [email protected] if you'd like to start a street team in your area and we'd be happy to explore your idea. PLEASE NOTE: Many of you already help us and promote us without signing up officially for the street team, and that is ok. Please don't feel like this is the only way to be a supporter, it's just the most formal way and it developed naturally as a result of many people asking us how they could help. The street team is our attempt to address these types of questions. Have more questions? Email us at [email protected] 7.
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