VISUAl IDeNtItY & BRAND USAge the logo YEAR OF THE ARTS AT DARTMOUTH YEAR OF THE ARTS AT DARTMOUTH the logo

Features Spacing

The Year of the Arts at Dartmouth logo consists of two parts: n The LOGOTYPE construct is centered below the ICON.

n The width of the ICON matches the width of the LOGOTYPE construct. n The LOGOTYPE: Customized treatment of : Gotham enclosed in a customized box ICON n The measurement from ICON to LOGOTYPE is the height of the “Y” in YEAR.

n The ICON: Custom mark

LOGOTYPE

2 3 the logo YEAR OF THE ARTS AT DARTMOUTH YEAR OF THE ARTS AT DARTMOUTH the logo

Color Variations Knockout Version Tagline Variations

Use the knockout version of the logo on black or very dark Use the below system when adapting to include the colors and photography. Acceptable knockout colors are tagline. Always center both the tagline and year under black and all other primary and secondary brand colors. the LOGOTYPE.

PRIMARY (2 COLOR) 4-COLOR BLACK AND WHITE

Use this logo for applications where Use this logo for applications Use this logo for applications where budget allows for use of spot colors. where budget allows for use of budget does not allow for use of spot Tagline would go here. Ł 4-color process. colors or four-color process. 20122012-2|2013013 Celebrating over 200 years of creativity

4 5 the logo YEAR OF THE ARTS AT DARTMOUTH YEAR OF THE ARTS AT DARTMOUTH COLOR

Color Variations & usage with URL Color Usage

When including the website address, always center the url below the LOGOTYPE Color plays an important role in communicating the Year of PANTONE colors must be specified for correct color matching, and and space measurement should be the height of the “D” in DARTMOUTH. the Arts at Dartmouth brand. The colors for printed materials extra care should be taken to control the differences in printing used in this identity system have been established based on the equipment, technologies, inks, threads, and paper (from coated to PANTONE® Matching System, the standards for which are shown uncoated) to maintain correct and consistent color. in the current edition of the PANTONE Color Formula Guide.

Primary PALETTE

for print media PANTONE PANTONE 368 C 7540 C

CMYK CMYK 0.60.0.100 0.0.0.72 }

COLOR REVERSE BLACK AND WHITE

.

for ELECTRONIC media RGB RGB 114.191.68 105.106.109

HEX HEX #72BF44 #696A6D } 6 7 YEAR OF THE ARTS AT DARTMOUTH

PRimary

Typography is a strong extension of the Year of the Arts at These simple, classic faces help us communicate ideas simply Dartmouth brand personality. For this reason, specific typefaces and confidently. have been selected to support brand development and maintain We have a few general rules to follow: consistent messaging. The following have been selected for this purpose: n Use Sans for body copy and headlines

n n GOTHAM (primary sans serif) use Helvetica as secondary Use Serif font for body copy and sub-headlines

n n  (primary serif) use as secondary Do not use all uppercase for any body copy text blocks

sans SERIF: GOTHAM SERIF: Bembo (examples of use: headlines and body copy) (examples of use: sub-headlines and body copy)

BOOK REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890

MEDIUM SEMIBOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 8