we are social

DIGITAL, SOCIAL & MOBILE IN 2015 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS

SIMON KEMP • WE ARE SOCIAL • JANUARY 2015 We Are Social @wearesocialsg • 1 We Are Social @wearesocialsg • 2 COUNTRIES DETAILED IN THIS REPORT

19! 4! 28! 18! 8! 7! 12! 29! 24! 25! 23! 13! 5! 6! 15! 20! 27! 9! 10! 26! 30! 17! 16! 14! 21! 3! 11!

22! 2!

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1 ARGENTINA 11 INDONESIA 21 SINGAPORE 2 AUSTRALIA 12 ITALY 22 SOUTH AFRICA 3 BRAZIL 13 JAPAN 23 SOUTH KOREA 4 CANADA 14 MALAYSIA 24 SPAIN 5 CHINA 15 MEXICO 25 TURKEY 6 EGYPT 16 NIGERIA 26 THAILAND 7 FRANCE 17 THE PHILIPPINES 27 UNITED ARAB EMIRATES 8 GERMANY 18 POLAND 28 UNITED KINGDOM 9 HONG KONG 19 RUSSIA 29 UNITED STATES 10 INDIA 20 SAUDI ARABIA 30 VIETNAM

We Are Social @wearesocialsg • 3 CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD

We Are Social @wearesocialsg • 4 GLOBAL & REGIONAL OVERVIEWS

We Are Social @wearesocialsg • 5 JAN GLOBAL DIGITAL SNAPSHOT 2015 A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS MOBILE USERS SOCIAL ACCOUNTS

7.210 3.010 2.078 3.649 1.685 BILLION BILLION BILLION BILLION BILLION

URBANISATION: 53% PENETRATION: 42% PENETRATION: 29% PENETRATION: 51% PENETRATION: 23%

FIGURE REPRESENTS TOTAL GLOBAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS UNIQUE MOBILE PHONE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 6 JAN YEAR-ON-YEAR GROWTH 2015 HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS

TOTAL ACTIVE ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS MOBILE USERS SOCIAL ACCOUNTS

+1.6% +21% +12% +5% +23% +115 MILLION +525 MILLION +222 MILLION +185 MILLION +313 MILLION

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated) @wearesocialsg • 7 JAN 2015 SHARE OF GLOBAL USERS

EAST EUROPE

6% 9% WEST EUROPE NORTH AMERICA 8% 8% 6% 9% 5% 10% 11% 7% EAST ASIA CENTRAL ASIA 10% 5% 22% 33% MIDDLE EAST 1% <1% 27% 22% 3% 2% 1% 1% CENTRAL AMERICA 3% 4% SOUTHEAST ASIA 3% 4% SOUTH ASIA 9% 10% 3% 3% 23% 8% 7% 10% AFRICA 11% 18%

SOUTH AMERICA 16% 5%

POPULATION 6% 9% 10% 13% OCEANIA

INTERNET USERS 8% 7% 1% 1% ACTIVE SOCIAL MEDIA ACCOUNTS 1% 1% MOBILE CONNECTIONS

We Are Social • Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence @wearesocialsg • 8 JAN DIGITAL IN ASIA-PACIFIC 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

4,021 1,407 1,065 3,722 879 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 45% PENETRATION: 35% PENETRATION: 26% vs. POPULATION: 93% PENETRATION: 22%

FIGURE REPRESENTS TOTAL REGIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 9 JAN DIGITAL IN AFRICA 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

1,135 298 103 900 85 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 40% PENETRATION: 26% PENETRATION: 9% vs. POPULATION: 79% PENETRATION: 7%

FIGURE REPRESENTS TOTAL REGIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 10 JAN DIGITAL IN THE AMERICAS 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

979 633 482 1,068 399 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 81% PENETRATION: 65% PENETRATION: 49% vs. POPULATION: 109% PENETRATION: 41%

FIGURE REPRESENTS TOTAL REGIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 11 JAN DIGITAL IN EUROPE 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

837 584 387 1,104 287 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 72% PENETRATION: 70% PENETRATION: 46% vs. POPULATION: 132% PENETRATION: 34%

FIGURE REPRESENTS TOTAL REGIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 12 JAN DIGITAL IN THE MIDDLE EAST 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

238 87 41 294 35 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 67% PENETRATION: 36% PENETRATION: 17% vs. POPULATION: 124% PENETRATION: 15%

FIGURE REPRESENTS TOTAL REGIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 13 GLOBAL INTERNET USAGE

We Are Social @wearesocialsg • 14 JAN INTERNET USE 2015 REGIONAL INTERNET PENETRATION FIGURES

NORTH EAST AMERICA WEST EUROPE EUROPE 58%!

88%! CENTRAL 81%! 38%! ASIA 51%! EAST 36%! ASIA CENTRAL 19%! 43%! AMERICA MIDDLE EAST SOUTHEAST SOUTH 33%! ASIA 26%! ASIA 56%! GLOBAL AFRICA AVERAGE: 69%! 42% SOUTH AMERICA OCEANIA

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. @wearesocialsg • 15 JAN INTERNET REGIONAL OVERVIEW 2015 INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION

823! INTERNET USERS, IN MILLIONS

INTERNET PENETRATION

341! 324! 313! 298! 244! 231! 208! 90! 87! 27! 26!

51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%! ASIA ASIA ASIA ASIA EAST EAST EAST WEST SOUTH SOUTH NORTH AFRICA AFRICA MIDDLE EUROPE EUROPE CENTRAL CENTRAL AMERICA AMERICA AMERICA AMERICA OCEANIA SOUTHEAST

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. @wearesocialsg • 16 JAN INTERNET USE 2015 NATIONAL INTERNET PENETRATION FIGURES ! ! ! ! ! ! ! 93% 92% ! 90% 89% 89% ! 89% 87% ! 86% ! 84% ! 81% ! 79% 77% 75% ! ! 67% 66% ! ! ! 60% 60% ! 58% ! ! ! 54% 53% ! ! 49% ! ! 49% ! 47% 46% 44% 44% ! ! 42% 38% 37% ! 28% ! 19% UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA BRAZIL EGYPT RUSSIA TURKEY FRANCE NIGERIA MEXICO POLAND CANADA CANADA VIETNAM MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA SINGAPORE SINGAPORE PHILIPPINES HONG KONG HONG KONG SAUDI ARABIA SAUDI SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA GLOBAL AVERAGE AVERAGE GLOBAL

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. @wearesocialsg • 17 JAN TIME SPENT ON THE INTERNET 2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS !

6.3 ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE ! ! ! 5.5 5.4 ! ! ! ! ! ! ! ! 5.2 ! 5.1 5.1 5.1 5.1 5.1 ! 5.0 ! 4.9 ! ! 4.9 4.9 4.8 ! ! 4.7 4.6 4.6 ! ! ! 4.5 4.4 ! ! ! 4.2 ! ! 4.2 4.2 ! ! 4.1 4.1 ! ! 4.0 4.0 4.0 ! ! 3.9 3.9 3.8 3.8 ! 3.7 ! 3.7 ! ! ! ! 3.4 ! 3.4 3.4 3.3 3.4 ! 3.2 3.1 ! 3.1 ! ! 2.9 ! ! 2.7 2.7 2.6 ! ! ! 2.5 2.3 2.3 2.2 ! ! ! ! ! ! ! ! 1.9 1.9 1.9 1.9 1.8 ! 1.8 1.7 1.7 1.5 ! 1.3 ! 1.0 UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA BRAZIL RUSSIA TURKEY FRANCE CANADA CANADA MEXICO VIETNAM POLAND AVERAGE AVERAGE MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA PHILIPPINES SINGAPORE SINGAPORE HONG KONG HONG KONG SAUDI ARABIA SAUDI NETHERLANDS SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users. @wearesocialsg • 18 JAN SHARE OF WEB TRAFFIC BY DEVICE 2015 BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

62% 31% 7% 0.1%

YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -13% +39% +17% +18%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 19 JAN MOBILE’S SHARE OF WEB TRAFFIC 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES ! ! 76% 72% ! 61% ! ! ! 50% 50% ! 48% 46% ! ! ! ! 36% ! 35% 34% ! 33% ! ! ! 32% ! ! ! 30% ! 29% 29% 28% ! ! 27% 26% 26% ! 25% ! ! ! 24% 23% ! ! ! 21% 21% 20% 20% ! 18% 17% 17% ! 15% 12% UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA EGYPT BRAZIL RUSSIA TURKEY FRANCE NIGERIA CANADA CANADA VIETNAM MEXICO POLAND MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA PHILIPPINES SINGAPORE SINGAPORE HONG KONG HONG KONG SAUDI ARABIA SAUDI SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA GLOBAL AVERAGE AVERAGE GLOBAL

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 20 JAN AVERAGE NET CONNECTION SPEEDS 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS ! 25.3 ! ! 16.3 15.0 ! ! ! 12.2 ! 11.5 ! 10.7 10.3 ! ! 9.1 ! 8.7 8.6 ! ! ! 7.8 6.9 6.9 ! ! 6.6 ! ! 5.5 5.5 ! ! ! ! ! ! 4.7 4.5 4.2 ! 4.1 3.8 ! ! 3.7 3.6 3.6 ! 2.9 2.5 2.5 2.0 UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA EGYPT BRAZIL RUSSIA TURKEY FRANCE CANADA CANADA VIETNAM POLAND MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA PHILIPPINES SINGAPORE SINGAPORE HONG KONG HONG KONG SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA GLOBAL AVERAGE AVERAGE GLOBAL

We Are Social • Source: Akamai State of the Internet Report, Q3 2014 @wearesocialsg • 21 JAN E-COMMERCE 2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] ! ! ! 64% 63% 62% ! 56% ! ! ! 51% 49% ! 49% ! ! ! 46% 45% 44% ! 44% ! ! ! ! 40% ! ! 39% 39% 37% 37% 37% ! 36% ! 33% 30% ! ! ! ! 25% ! 24% 24% 23% ! 21% ! 18% ! 16% 14% UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA BRAZIL RUSSIA TURKEY FRANCE CANADA CANADA MEXICO VIETNAM POLAND MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA PHILIPPINES SINGAPORE SINGAPORE HONG KONG HONG KONG SAUDI ARABIA SAUDI SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month. @wearesocialsg • 22 GLOBAL SOCIAL MEDIA USAGE

We Are Social @wearesocialsg • 23 JAN SOCIAL MEDIA USE 2015 BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

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2.08B 29% 1.69B 23%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 24 JAN SOCIAL MEDIA USE 2015 TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

NORTH EAST AMERICA WEST EUROPE EUROPE 45%!

58%! CENTRAL 47%! 4%! ASIA 43%! EAST 17%! ASIA CENTRAL 9%! 37%! AMERICA MIDDLE EAST SOUTHEAST SOUTH 32%! ASIA 9%! ASIA 48%! GLOBAL AFRICA AVERAGE: 45%! 29% SOUTH AMERICA OCEANIA

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. @wearesocialsg • 25 JAN SOCIAL MEDIA REGIONAL OVERVIEW 2015 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION

690! ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS

ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION

206! 199! 197! 197! 190! 157! 41! 103! 79! 17! 3!

45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%! ASIA ASIA ASIA ASIA EAST EAST EAST WEST SOUTH SOUTH NORTH AFRICA AFRICA MIDDLE EUROPE EUROPE CENTRAL CENTRAL AMERICA AMERICA AMERICA AMERICA OCEANIA SOUTHEAST

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. @wearesocialsg • 26 JAN SOCIAL MEDIA USE 2015 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION ! ! 66% ! 64% ! ! ! 60% ! ! 59% ! 58% 57% 56% 56% ! 55% ! 52% ! ! ! ! ! ! 49% ! 47% 47% 46% 46% 46% 46% 45% ! 40% ! ! 35% ! 34% ! ! ! ! 31% 30% 29% 29% ! 28% ! 25% ! 22% 19% ! ! 9% 7% UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA EGYPT BRAZIL RUSSIA TURKEY FRANCE NIGERIA CANADA CANADA VIETNAM MEXICO POLAND MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA PHILIPPINES SINGAPORE SINGAPORE HONG KONG HONG KONG SAUDI ARABIA SAUDI SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA GLOBAL AVERAGE AVERAGE GLOBAL

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. @wearesocialsg • 27 JAN ACTIVE USERS BY SOCIAL PLATFORM 2015 MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS

FACEBOOK 1,366 !

QQ 829 !

QZONE 629 !

WHATSAPP 600 !

FACEBOOK 500 ! MESSENGER WECHAT 468 !

GOOGLE+ 343 !

SKYPE 300 !

INSTAGRAM 300 !

TWITTER 284 !

TUMBLR 230 !

VIBER 209 !

BAIDU TIEBA 200 !

LINE 170 ! SOCIAL NETWORK SINA WEIBO 157 ! MESSENGER / CHAT APP / VOIP VKONTAKTE 100 !

SNAPCHAT 100 !

We Are Social • Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015 @wearesocialsg • 28 JAN TIME SPENT ON SOCIAL MEDIA 2015 AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS ! ! 4.3 4.3 ! ! ! 3.9 ! 3.8 3.8 ! 3.6 3.5 ! ! ! ! 3.2 ! 3.1 3.0 ! 2.9 ! 2.9 ! ! 2.7 ! ! 2.6 2.5 2.5 ! 2.5 2.4 ! ! ! ! ! 2.2 ! ! 2.1 ! 2.1 2.1 2.1 2.0 ! 1.9 1.9 1.8 1.7 ! 1.3 ! 0.7 UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA BRAZIL RUSSIA TURKEY FRANCE CANADA CANADA MEXICO VIETNAM POLAND AVERAGE AVERAGE MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA PHILIPPINES SINGAPORE SINGAPORE HONG KONG HONG KONG SAUDI ARABIA SAUDI NETHERLANDS SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media. @wearesocialsg • 29 JAN MOBILE SOCIAL 2015 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION

NORTH EAST AMERICA WEST EUROPE EUROPE 30%!

50%! CENTRAL 39%! 2%! ASIA 35%! EAST 15%! ASIA CENTRAL 8%! 32%! AMERICA MIDDLE EAST SOUTHEAST SOUTH 27%! ASIA 7%! ASIA 38%! GLOBAL AFRICA AVERAGE: 39%! 23% SOUTH AMERICA OCEANIA

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. @wearesocialsg • 30 JAN MOBILE SOCIAL REGIONAL OVERVIEW 2015 MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION

561! ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS

ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION

176! 170! 161! 156! 132! 126! 35! 85! 68! 15! 1!

35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%! ASIA ASIA ASIA ASIA EAST EAST EAST WEST SOUTH SOUTH NORTH AFRICA AFRICA MIDDLE EUROPE EUROPE CENTRAL CENTRAL AMERICA AMERICA AMERICA AMERICA OCEANIA SOUTHEAST

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. @wearesocialsg • 31 JAN MOBILE SOCIAL 2015 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION ! ! 59% 58% ! ! ! ! ! 51% 50% 50% ! 49% ! 48% ! 46% 45% ! 43% ! 42% ! ! ! ! 40% ! 38% 38% 37% 36% 36% ! ! 32% ! ! 30% ! ! ! ! 27% 26% ! 26% 25% 24% 24% 23% ! ! ! 20% 19% 17% ! ! 8% 7% UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA BRAZIL EGYPT RUSSIA TURKEY FRANCE NIGERIA MEXICO POLAND CANADA CANADA VIETNAM MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA SINGAPORE SINGAPORE PHILIPPINES HONG KONG HONG KONG SAUDI ARABIA SAUDI SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA GLOBAL AVERAGE AVERAGE GLOBAL

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. @wearesocialsg • 32 GLOBAL MOBILE PHONE USAGE

We Are Social @wearesocialsg • 33 JAN 2015 MOBILE USERS vs. CONNECTIONS

TOTAL NUMBER MOBILE PENETRATION TOTAL NUMBER AVERAGE OF MOBILE (UNIQUE USERS AS OF MOBILE NUMBER OF MOBILE USERS (UNIQUE A PERCENTAGE OF SUBSCRIPTIONS SUBSCRIPTIONS INDIVIDUALS) TOTAL POPULATION) (CONNECTIONS) PER UNIQUE USER

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3.65B 51% 7.09B 1.94

We Are Social • Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015 @wearesocialsg • 34 JAN MOBILE CONNECTIONS 2015 MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS

NORTH EAST AMERICA WEST EUROPE EUROPE 139%!

101%! CENTRAL 125%! 112%! ASIA 98%! EAST 124%! ASIA CENTRAL 77%! 91%! AMERICA MIDDLE EAST SOUTHEAST SOUTH 119%! ASIA 79%! ASIA 126%! GLOBAL AFRICA AVERAGE: 109%! 98% SOUTH AMERICA OCEANIA

We Are Social • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data. @wearesocialsg • 35 JAN MOBILE REGIONAL OVERVIEW 2015 MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION

1565! MOBILE CONNECTIONS, IN MILLIONS 1296! MOBILE CONNECTIONS vs. TOTAL POPULATION

900! 744! 583! 521! 519! 358! 294! 76! 191! 42!

98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%! 109%! ASIA ASIA ASIA ASIA EAST EAST EAST WEST SOUTH SOUTH NORTH AFRICA AFRICA MIDDLE EUROPE EUROPE CENTRAL CENTRAL AMERICA AMERICA AMERICA AMERICA OCEANIA SOUTHEAST

We Are Social • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data. @wearesocialsg • 36 JAN MOBILE CONNECTIONS 2015 MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS ! ! ! ! 176% 173% 173% 168% ! ! ! ! ! ! 152% ! ! 150% ! ! 147% 146% 144% 141% ! 138% 137% 135% 135% ! ! ! 127% ! ! ! 122% ! 121% 117% ! 114% 113% 111% ! ! 108% ! ! 103% 98% 97% 95% ! ! 91% ! ! 84% 81% 75% 75% UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA BRAZIL EGYPT RUSSIA TURKEY FRANCE NIGERIA MEXICO POLAND CANADA CANADA VIETNAM MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA SINGAPORE SINGAPORE PHILIPPINES HONG KONG HONG KONG SAUDI ARABIA SAUDI SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA GLOBAL AVERAGE AVERAGE GLOBAL

We Are Social • Source: GSMA Intelligence, Q4 2014 @wearesocialsg • 37 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

7.1B 98% 77% 23% 39%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 38 JAN PRE-PAY vs. POST-PAY CONNECTIONS 2015 PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD ! ! ! ! ! ! ! 99% PRE-PAID CONNECTIONS 99% 97% 96% 96% 95% ! POST-PAID CONNECTIONS 94% ! ! ! ! ! 89% ! ! 86% 86% ! 85% 85% ! ! 84% ! 83% ! ! 82% ! 80% 79% 79% 78% 77% 77% ! 76% ! 71% ! 69% 65% ! ! ! ! 59% ! 58% 58% 58% ! ! 53% ! 51% 49% ! ! ! 47% ! 42% 42% 42% 41% ! ! 35% ! 31% ! 29% ! ! ! ! ! ! 24% ! 23% 23% ! 22% ! 21% 21% ! ! 20% ! ! ! ! 18% ! ! 17% ! ! 16% ! 6% 15% 15% ! 5% 14% 14% 4% 4% 3% 1% 11% 1% UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA EGYPT BRAZIL RUSSIA TURKEY FRANCE NIGERIA CANADA CANADA VIETNAM MEXICO POLAND MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA PHILIPPINES SINGAPORE SINGAPORE HONG KONG HONG KONG SAUDI ARABIA SAUDI SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA GLOBAL AVERAGE AVERAGE GLOBAL

We Are Social • Sources: GSMA Intelligence, Q4 2014. @wearesocialsg • 39 JAN MOBILE CONNECTIONS BY DEVICE 2015 BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD

SMARTPHONE FEATURE-PHONE TOTAL NUMBER TOTAL NUMBER CONNECTIONS AS A TOTAL NUMBER CONNECTIONS AS A OF GLOBAL MOBILE OF SMARTPHONE PERCENTAGE OF TOTAL OF FEATURE-PHONE PERCENTAGE OF TOTAL CONNECTIONS CONNECTIONS CONNECTIONS CONNECTIONS CONNECTIONS

# # #

7.1B 2.7B 38% 4.1B 58%

We Are Social • Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total) @wearesocialsg • 40 JAN MOBILE’S SHARE OF WEB TRAFFIC 2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES

33.4%!

28.9%!

17.0%!

10.9%!

6.1%! 0.7%! 2.9%!

2009 2010 2011 2012 2013 2014 2015

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 41 JAN PLATFORMS’ SHARE OF MOBILE WEB 2015 BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS

PERCENTAGE OF GLOBAL PERCENTAGE OF GLOBAL MOBILE PERCENTAGE OF GLOBAL MOBILE MOBILE WEB PAGE REQUESTS WEB PAGE REQUESTS FROM WEB PAGE REQUESTS FROM FROM APPLE SAFARI BROWSERS ANDROID WEBKIT BROWSERS OTHER PLATFORM BROWSERS

38.9% 30.9% 30.2%

We Are Social • Source: Akamai State of the Internet Report, Q3 2014 @wearesocialsg • 42 JAN AVERAGE MOBILE NET SPEEDS 2015 AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS ! 18.2 ! 9.1 ! ! 8.1 ! 7.9 ! ! 7.1 ! 7.0 ! ! 6.7 ! 6.2 ! 6.0 ! 5.8 ! 5.4 5.2 ! 5.0 4.8 ! 4.2 3.9 ! ! ! ! 2.8 2.8 ! 2.5 2.5 ! ! ! 1.7 1.5 1.3 1.1 UK USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA EGYPT BRAZIL RUSSIA TURKEY FRANCE CANADA CANADA VIETNAM POLAND MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA ARGENTINA SINGAPORE SINGAPORE HONG KONG HONG KONG SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA

We Are Social • Source: Akamai State of the Internet Report, Q3 2014 @wearesocialsg • 43 JAN GLOBAL MOBILE DATA GROWTH 2015 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES)

2,800!

2,600!

2,400! AVERAGE MONTHLY MOBILE DATA PER USER: 900MB! 2,200!

2,000!

1,800!

1,600!

1,400!

1,200!

1,000!

800!

600!

400!

200!

Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2009! 2009! 2010! 2010! 2010! 2010! 2011! 2011! 2011! 2011! 2012! 2012! 2012! 2012! 2013! 2013! 2013! 2013! 2014! 2014! 2014!

We Are Social • Source: Ericsson Mobility Report, Nov 2014 @wearesocialsg • 44 JAN MOBILE COMMERCE 2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] ! 37% ! ! 27% 27% ! ! 23% 23% ! ! ! ! ! 20% ! ! 19% 19% 18% 18% ! 17% ! 17% ! ! ! ! ! 16% 15% 15% ! 15% 15% ! 14% 14% ! ! 13% ! 12% ! 11% 11% ! 11% ! 9% 9% 8% ! 6% UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA BRAZIL RUSSIA TURKEY FRANCE CANADA CANADA MEXICO VIETNAM POLAND MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA PHILIPPINES SINGAPORE SINGAPORE HONG KONG HONG KONG SAUDI ARABIA SAUDI SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month. @wearesocialsg • 45 JAN MOBILE BROADBAND 2015 ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS

NORTH EAST AMERICA WEST EUROPE EUROPE 53%!

85%! CENTRAL 85%! 21%! ASIA 53%! EAST 34%! ASIA CENTRAL 8%! 31%! AMERICA MIDDLE EAST SOUTHEAST SOUTH 48%! ASIA 16%! ASIA 57%! GLOBAL AFRICA AVERAGE: 84%! 38% SOUTH AMERICA OCEANIA

We Are Social • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data. @wearesocialsg • 46 JAN MOBILE BROADBAND 2015 ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION ! ! ! 123% ! ! ! ! 118% ! 114% 114% 112% 111% 110% 106% ! ! ! ! ! 91% 87% 87% 86% ! 84% ! 78% ! 76% ! 70% 67% ! ! ! ! 60% ! 59% 55% ! 55% 53% ! ! 48% ! ! 44% ! ! 41% 38% 37% 36% 35% ! 8% ! 13% UK UAE UAE USA ITALY ITALY INDIA SPAIN SPAIN JAPAN JAPAN CHINA BRAZIL EGYPT RUSSIA TURKEY FRANCE NIGERIA MEXICO POLAND CANADA CANADA VIETNAM MALAYSIA MALAYSIA THAILAND GERMANY AUSTRALIA AUSTRALIA INDONESIA ARGENTINA SINGAPORE SINGAPORE PHILIPPINES HONG KONG HONG KONG SAUDI ARABIA SAUDI SOUTH KOREA SOUTH KOREA SOUTH AFRICA SOUTH AFRICA GLOBAL AVERAGE AVERAGE GLOBAL

We Are Social • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data. @wearesocialsg • 47 COUNTRY SNAPSHOTS

We Are Social @wearesocialsg • 48 ARGENTINA

We Are Social @wearesocialsg • 49 JAN DIGITAL IN ARGENTINA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

43.1 32.3 26.0 62.0 20.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 93% PENETRATION: 75% PENETRATION: 60% vs. POPULATION: 144% PENETRATION: 46%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 50 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+37% +8% +6% +9%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE JUN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 51 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

4H 53M 4H 11M 4H 20M 2H 47M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 52 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

32.3M 75% 25.4M 59%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 53 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

73% 24% 3% ~0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -13% +79% +27% 0%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 54 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

26.0M 60% 20M 46%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 55 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

WHATSAPP 44%!

FACEBOOK 35%!

FACEBOOK 32%! MESSENGER

GOOGLE+ 21%!

SKYPE 16%!

TWITTER 15%!

LINKEDIN 9%!

INSTAGRAM 9%!

PINTEREST 7%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP BADOO 7%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 56 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

62.0M 144% 71% 29% 38%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 57 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

40% 34% 25% 23% 19%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 58 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

47% 37% 24% 17%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 59 AUSTRALIA

We Are Social @wearesocialsg • 60 JAN DIGITAL IN AUSTRALIA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

23.7 21.2 13.6 30.0 12.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 89% PENETRATION: 89% PENETRATION: 57% vs. POPULATION: 127% PENETRATION: 51%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 61 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+17% +6% +23% +11%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 62 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

4H 03M 1H 32M 2H 04M 2H 47M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 63 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

21.2M 89% 12.9M 54%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 64 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

61% 26% 13% 0.1% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -14% +51% +11% +43%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 65 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

13.6M 57% 12.0M 51%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 66 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 40%!

FACEBOOK 18%! MESSENGER

TWITTER 14%!

GOOGLE+ 13%!

SKYPE 13%!

INSTAGRAM 10%!

PINTEREST 10%!

LINKEDIN 9%!

WHATSAPP 8%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP TUMBLR 6%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 67 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

30.0M 127% 35% 65% 90%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 68 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

27% 23% 16% 16% 28%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 69 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

51% 51% 20% 15%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 70 BRAZIL

We Are Social @wearesocialsg • 71 JAN DIGITAL IN BRAZIL 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

204M 110M 96M 276M 78M MILLION MILLION MILLION MILLION MILLION

URBANISATION: 91% PENETRATION: 54% PENETRATION: 47% vs. POPULATION: 135% PENETRATION: 38%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 72 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+10% +12% +3% +15%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE JUN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 73 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

5H 26M 3H 47M 3H 47M 2H 49M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 74 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

110M 54% 79M 39%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 75 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

77% 20% 3% 0.1% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -12% +109% +1% +20%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 76 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

96M 47% 78M 38%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 77 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 25%!

WHATSAPP 24%!

FACEBOOK 22%! MESSENGER

SKYPE 14%!

GOOGLE+ 13%!

TWITTER 11%!

INSTAGRAM 10%!

LINKEDIN 9%!

PINTEREST 6%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP BADOO 6%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 78 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

276M 135% 78% 22% 56%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 79 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

23% 23% 17% 18% 18%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 80 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

37% 36% 22% 15%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 81 CANADA

We Are Social @wearesocialsg • 82 JAN DIGITAL IN CANADA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

35.7M 33.0M 20.0M 29.0M 16.2M MILLION MILLION MILLION MILLION MILLION

URBANISATION: 81% PENETRATION: 93% PENETRATION: 56% vs. POPULATION: 81% PENETRATION: 45%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 83 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+11% +5% +10% +5%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE JUN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 84 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

4H 37M 1H 52M 2H 04M 2H 38M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 85 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

33.0M 93% 19.4M 54%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 86 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

70% 17% 12% 0.3% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -10% +41% +33% +18%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 87 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

20.0M 56% 16.2M 45%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 88 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 47%!

TWITTER 23%!

FACEBOOK 19%! MESSENGER

PINTEREST 16%!

GOOGLE+ 15%!

SKYPE 13%!

INSTAGRAM 12%!

LINKEDIN 12%!

TUMBLR 8%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP SNAPCHAT 7%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 89 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

29.0M 81% 15% 85% 73%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 90 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

24% 27% 21% 17% 24%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 91 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

54% 49% 20% 13%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 92 CHINA

We Are Social @wearesocialsg • 93 JAN DIGITAL IN CHINA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

1,367 642 629 1,300 506 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 54% PENETRATION: 47% PENETRATION: 46% vs. POPULATION: 95% PENETRATION: 37%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 94 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+9% +1% +8% +26%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 95 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

3H 52M 2H 35M 1H 42M 1H 27M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 96 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

642M 47% 565M 41%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 97 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

76% 21% 3% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -13% +121% +12% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 98 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

629M 46% 506M 37%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 99 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

WECHAT 30%!

SINA 25%! WEIBO

QZONE 25%!

TENCENT 21%! WEIBO

YOUKU 19%!

TUDOU 15%!

RENREN 12%!

GOOGLE+ 10%!

FACEBOOK 9%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP KAIXIN 9%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 100 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

1.3B 95% 79% 21% 46%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 101 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

21% 22% 25% 19% 26%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 102 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

30% 37% 25% 27%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 103 EGYPT

We Are Social @wearesocialsg • 104 JAN DIGITAL IN EGYPT 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

87.8 46.2 22.0 98.8 16.6 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 44% PENETRATION: 53% PENETRATION: 25% vs. POPULATION: 113% PENETRATION: 19%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 105 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+25% +33% +2% +32%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE JUL 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 106 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

74% 23% 3% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -13% +78% +25% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 107 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

22.0M 25% 16.6M 19%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 108 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

98.8M 113% 96% 4% 32%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 109 FRANCE

We Are Social @wearesocialsg • 110 JAN DIGITAL IN FRANCE 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

66.1 55.4 30.0 64.2 24.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 86% PENETRATION: 84% PENETRATION: 45% vs. POPULATION: 97% PENETRATION: 36%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 111 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+2% +7% -11% +20%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE FEB 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 112 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

3H 53M 1H 17M 2H 00M 3H 10M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 113 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

55.4M 84% 29.4M 45%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 114 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

77% 15% 8% 0.3% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -8% +66% +17% +45%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 115 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

30.0M 45% 24.0M 36%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 116 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 32%!

GOOGLE+ 10%!

TWITTER 9%!

FACEBOOK 7%! MESSENGER

LINKEDIN 5%!

COPAINS 4%! D'AVANT

INSTAGRAM 4%!

SKYPE 4%!

BADOO 3%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP VIADEO 3%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 117 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

64.2M 97% 21% 79% 69%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 118 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

20% 16% 15% 15% 18%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 119 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

44% 49% 14% 12%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 120 GERMANY

We Are Social @wearesocialsg • 121 JAN DIGITAL IN GERMANY 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

80.8 71.7 28.0 111.6 24.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 74% PENETRATION: 89% PENETRATION: 35% vs. POPULATION: 138% PENETRATION: 30%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 122 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+5% 0% +4% +9%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE FEB 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 123 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

3H 41M 1H 52M 2H 03M 2H 56M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 124 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

71.7M 89% 39.2M 48%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 125 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

75% 18% 7% 0.4% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -10% +60% +30% +36%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 126 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

28.0M 35% 24.0M 30%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 127 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 28%!

WHATSAPP 26%!

FACEBOOK 15%! MESSENGER

SKYPE 9%!

TWITTER 7%!

GOOGLE+ 7%!

SHAZAM 4%!

INSTAGRAM 4%!

LINKEDIN 4%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP TUMBLR 4%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 128 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

111.6M 138% 47% 53% 63%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 129 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

22% 21% 18% 9% 20%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 130 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

47% 63% 18% 20%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 131 HONG KONG

We Are Social @wearesocialsg • 132 JAN DIGITAL IN HONG KONG 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

7.23 5.75 4.60 12.70 4.20 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 100% PENETRATION: 79% PENETRATION: 64% vs. POPULATION: 176% PENETRATION: 58%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 133 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+10% +5% -23% +11%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 134 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

3H 25M 2H 18M 1H 50M 1H 49M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 135 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

5.75M 79% 4.65M 64%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 136 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

67% 26% 7% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -10% +45% -13% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 137 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

4.60M 64% 4.20M 58%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 138 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

WHATSAPP 41%!

FACEBOOK 33%!

FACEBOOK 23%! MESSENGER

WECHAT 23%!

LINE 14%!

SKYPE 13%!

GOOGLE+ 12%!

INSTAGRAM 11%!

TWITTER 10%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP SINA 6%! WEIBO

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 139 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

12.7M 176% 42% 58% 70%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 140 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

35% 36% 32% 26% 29%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 141 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

38% 39% 26% 23%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 142 INDIA

We Are Social @wearesocialsg • 143 JAN DIGITAL IN INDIA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

1,265 243 118 946 100 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 31% PENETRATION: 19% PENETRATION: 9% vs. POPULATION: 75% PENETRATION: 8%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 144 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+14% +31% +6% +39%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 145 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

5H 04M 3H 24M 2H 31M 1H 58M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 146 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

243M 19% 200M 16%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 147 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

27% 72% 1% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -19% +9% +19% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 148 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

118M 9% 100M 8%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 149 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

WHATSAPP 11%!

FACEBOOK 9%! MESSENGER

FACEBOOK 8%!

SKYPE 8%!

GOOGLE+ 7%!

TWITTER 6%!

WECHAT 5%!

LINKEDIN 5%!

PINTEREST 4%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP VIBER 4%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 150 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

946M 75% 95% 5% 11%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 151 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

10% 10% 8% 8% 9%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 152 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

13% 14% 9% 9%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 153 INDONESIA

We Are Social @wearesocialsg • 154 JAN DIGITAL IN INDONESIA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

255.5 72.7 72.0 308.2 62.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 51% PENETRATION: 28% PENETRATION: 28% vs. POPULATION: 121% PENETRATION: 24%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 155 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

0% +16% +9% +19%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 156 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

5H 06M 3H 10M 2H 52M 2H 29M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 157 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

72.7M 28% 54.0M 21%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 158 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

45% 50% 4% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -25% +39% +14% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 159 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

72.0M 28% 62.0M 24%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 160 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 14%!

WHATSAPP 12%!

TWITTER 11%!

FACEBOOK 9%! MESSENGER

GOOGLE+ 9%!

LINKEDIN 7%!

INSTAGRAM 7%!

SKYPE 6%!

PINTEREST 6%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP LINE 6%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 161 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

308.2M 121% 99% 1% 34%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 162 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

14% 11% 10% 9% 11%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 163 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

18% 16% 11% 9%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 164 ITALY

We Are Social @wearesocialsg • 165 JAN DIGITAL IN ITALY 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

60.8 36.6 28.0 82.3 22.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 68% PENETRATION: 60% PENETRATION: 46% vs. POPULATION: 135% PENETRATION: 36%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 166 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+3% +8% -15% +11%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE FEB 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 167 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

4H 28M 2H 12M 2H 30M 2H 39M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 168 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

36.6M 60% 25.8M 43%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 169 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

74% 17% 8% 0.4% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -7% +16% +42% +529%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 170 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

28.0M 46% 22.0M 36%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 171 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

WHATSAPP 25%!

FACEBOOK 24%!

FACEBOOK 17%! MESSENGER

SKYPE 14%!

SHAZAM 11%!

TWITTER 10%!

GOOGLE+ 10%!

INSTAGRAM 6%!

LINKEDIN 5%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP PINTEREST 5%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 172 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

82.3M 135% 84% 16% 67%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 173 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

23% 26% 16% 16% 16%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 174 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

39% 39% 20% 16%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 175 JAPAN

We Are Social @wearesocialsg • 176 JAN DIGITAL IN JAPAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

127.1 109.6 24.0 155.6 22.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 91% PENETRATION: 86% PENETRATION: 19% vs. POPULATION: 122% PENETRATION: 17%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 177 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+9% +9% +12% +15%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 178 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

3H 07M 0H 59M 0H 40M 2H 17M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 179 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

109.6M 86% 43.6M 34%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 180 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

65% 30% 5% 0.2% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -12% +36% +22% -18%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 181 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

24.0M 19% 22.0M 17%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 182 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

TWITTER 16%!

FACEBOOK 13%!

MIXI 4%!

LINE 3%!

GOOGLE+ 2%!

SKYPE 2%!

MOBAGE 1%!

GREE 1%!

INSTAGRAM 1%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP PINTEREST <1%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 183 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

155.6M 122% 1% 99% 96%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 184 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

7% 5% 7% 10% 8%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 185 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

43% 40% 11% 6%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 186 MALAYSIA

We Are Social @wearesocialsg • 187 JAN DIGITAL IN MALAYSIA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

30.5 20.1 16.8 41.8 15.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 73% PENETRATION: 66% PENETRATION: 55% vs. POPULATION: 137% PENETRATION: 49%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 188 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+5% +8% +1% +15%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 189 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

5H 04M 3H 39M 3H 27M 2H 24M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 190 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

20.1M 66% 16.5M 54%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 191 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

57% 35% 8% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -17% +45% +5% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 192 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

16.8M 55% 15.0M 49%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 193 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

WHATSAPP 38%!

FACEBOOK 32%!

FACEBOOK 29%! MESSENGER

GOOGLE+ 21%!

WECHAT 19%!

TWITTER 18%!

INSTAGRAM 15%!

SKYPE 13%!

LINKEDIN 11%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP PINTEREST 10%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 194 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

41.8M 137% 77% 23% 57%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 195 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

33% 28% 24% 22% 27%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 196 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

40% 37% 24% 19%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 197 MEXICO

We Are Social @wearesocialsg • 198 JAN DIGITAL IN MEXICO 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

121.0 59.2 56.0 102.0 48.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 78% PENETRATION: 49% PENETRATION: 46% vs. POPULATION: 84% PENETRATION: 40%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 199 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+34% +12% +1% +4%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE JUN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 200 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

5H 02M 3H 58M 3H 52M 2H 22M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 201 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

59.2M 49% 48.7M 40%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 202 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

61% 32% 7% 0.2% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -23% +103% +26% +42%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 203 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

56.0M 46% 48.0M 40%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 204 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

WHATSAPP 28%!

FACEBOOK 26%!

FACEBOOK 24%! MESSENGER

GOOGLE+ 17%!

TWITTER 15%!

SKYPE 14%!

INSTAGRAM 9%!

PINTEREST 8%!

LINKEDIN 8%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP LINE 6%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 205 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

102.0M 84% 85% 15% 42%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 206 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

28% 25% 19% 17% 16%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 207 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

27% 24% 18% 14%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 208 NIGERIA

We Are Social @wearesocialsg • 209 JAN DIGITAL IN NIGERIA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

183.5 70.3 13.6 138.0 12.4 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 50% PENETRATION: 38% PENETRATION: 7% vs. POPULATION: 75% PENETRATION: 7%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 210 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+26% +21% +21% [N/A]

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 211 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

20% 76% 5% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -5% - +28% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 212 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

13.6M 7% 12.4M 7%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 213 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

138.0M 75% 97% 3% 17%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 214 THE PHILIPPINES

We Are Social @wearesocialsg • 215 JAN DIGITAL IN THE PHILIPPINES 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

100.8 44.2 40.0 114.6 32.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 49% PENETRATION: 44% PENETRATION: 40% vs. POPULATION: 114% PENETRATION: 32%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 216 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+18% +18% +7% +33%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 217 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

6H 17M 3H 19M 4H 15M 2H 47M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 218 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

44.2M 44% 32.0M 32%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 219 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

71% 21% 9% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -13% +70% +38% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 220 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

40.0M 40% 32.0M 32%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 221 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 21%!

FACEBOOK 20%! MESSENGER

SKYPE 17%!

GOOGLE+ 13%!

TWITTER 13%!

VIBER 12%!

PINTEREST 9%!

INSTAGRAM 9%!

LINKEDIN 7%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP KAKAO TALK 6%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 222 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

114.6M 114% 96% 4% 42%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 223 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

19% 19% 15% 13% 14%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 224 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

24% 21% 15% 11%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 225 POLAND

We Are Social @wearesocialsg • 226 JAN DIGITAL IN POLAND 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

38.5 25.7 13.0 56.5 9.2 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 61% PENETRATION: 67% PENETRATION: 34% vs. POPULATION: 147% PENETRATION: 24%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 227 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+3% +8% +11% +28%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE FEB 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 228 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

4H 51M 1H 49M 2H 05M 2H 44M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 229 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

25.7M 67% 15.9M 41%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 230 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

52% 46% 3% ~0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -39% +277% +13% -40%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 231 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

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13.0M 34% 9.2M 24%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 232 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 35%!

GOOGLE+ 19%!

NK.PL 10%!

TWITTER 10%!

SKYPE 7%!

FACEBOOK 6%! MESSENGER

LINKEDIN 5%!

BADOO 5%!

INSTAGRAM 5%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP PINTEREST 5%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 233 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

56.5M 147% 49% 51% 57%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 234 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

16% 14% 12% 13% 20%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 235 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

37% 44% 16% 14%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 236 RUSSIA

We Are Social @wearesocialsg • 237 JAN DIGITAL IN RUSSIA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

146.3 87.5 67.0 245.2 38.2 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 74% PENETRATION: 60% PENETRATION: 46% vs. POPULATION: 168% PENETRATION: 26%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 238 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+15% +10% -6% [N/A]

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 239 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

4H 47M 1H 42M 2H 38M 2H 29M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 240 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

87.5M 60% 47.7M 33%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 241 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

82% 12% 6% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -5% +41% +17% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 242 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

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67.0M 46% 38.2M 26%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 243 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

VK 28%!

ODNOKLASSNIKI 24%!

FACEBOOK 18%!

GOOGLE+ 15%!

SKYPE 12%!

TWITTER 10%!

INSTAGRAM 7%!

VIBER 5%!

WHATSAPP 5%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP LINKEDIN 4%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 244 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

245.2M 168% 82% 18% 33%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 245 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

13% 14% 8% 11% 10%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 246 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

38% 30% 13% 8%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 247 SAUDI ARABIA

We Are Social @wearesocialsg • 248 JAN DIGITAL IN SAUDI ARABIA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

31.5 18.3 9.2 54.5 8.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 82% PENETRATION: 58% PENETRATION: 29% vs. POPULATION: 173% PENETRATION: 25%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 249 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+28% +21% +3% +14%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE JUL 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 250 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

4H 14M 4H 13M 3H 02M 2H 15M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 251 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

18.3M 58% 14.7M 47%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 252 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

46% 48% 6% 0.1% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -16% +31% -29% +200%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 253 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

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9.2M 29% 8.0M 25%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 254 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

WHATSAPP 22%!

FACEBOOK 21%!

TWITTER 19%!

GOOGLE+ 15%!

FACEBOOK 13%! MESSENGER

SKYPE 13%!

INSTAGRAM 13%!

PINTEREST 10%!

LINKEDIN 10%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP BADOO 8%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 255 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

54.5M 173% 80% 20% 66%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 256 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

29% 27% 17% 17% 18%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 257 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

28% 25% 19% 15%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 258 SINGAPORE

We Are Social @wearesocialsg • 259 JAN DIGITAL IN SINGAPORE 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

5.47 4.45 3.60 8.30 3.20 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 100% PENETRATION: 81% PENETRATION: 66% vs. POPULATION: 152% PENETRATION: 59%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 260 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+12% +13% +3% +14%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 261 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

4H 41M 2H 18M 2H 27M 1H 53M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 262 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

4.45M 81% 3.54M 65%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 263 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

56% 34% 9% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -14% +34% +8% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 264 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

3.60M 66% 3.20M 59%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 265 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

WHATSAPP 46%!

FACEBOOK 39%!

FACEBOOK 24%! MESSENGER

TWITTER 15%!

SKYPE 15%!

GOOGLE+ 14%!

INSTAGRAM 14%!

LINKEDIN 14%!

WECHAT 13%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP LINE 11%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 266 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

8.30M 152% 42% 58% 70%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 267 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

38% 34% 26% 26% 33%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 268 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

47% 46% 28% 23%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 269 SOUTH AFRICA

We Are Social @wearesocialsg • 270 JAN DIGITAL IN SOUTH AFRICA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

54.0 24.9 11.8 79.1 10.6 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 62% PENETRATION: 46% PENETRATION: 22% vs. POPULATION: 146% PENETRATION: 20%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 271 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+24% +20% +16% [N/A]

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 272 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

5H 06M 3H 04M 3H 10M 2H 39M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 273 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

24.9M 46% 20.9M 39%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 274 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

32% 61% 7% ~0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -11% +4% +33% +200%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 275 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

11.8M 22% 10.6M 20%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 276 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

WHATSAPP 31%!

FACEBOOK 26%!

FACEBOOK 19%! MESSENGER

GOOGLE+ 15%!

TWITTER 13%!

LINKEDIN 12%!

SKYPE 11%!

PINTEREST 9%!

INSTAGRAM 8%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP WECHAT 7%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 277 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

79.1M 146% 83% 17% 36%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 278 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

29% 23% 14% 16% 21%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 279 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

31% 23% 17% 11%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 280 SOUTH KOREA

We Are Social @wearesocialsg • 281 JAN DIGITAL IN SOUTH KOREA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

50.4 45.3 15.0 56.0 13.4 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 91% PENETRATION: 90% PENETRATION: 30% vs. POPULATION: 111% PENETRATION: 27%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 282 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+10% +15% +4% +18%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 283 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

3H 22M 1H 47M 1H 16M 2H 13M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 284 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

45.3M 90% 32.4M 64%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 285 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

70% 29% 1% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -3% +5% +56% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 286 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

15.0M 30% 13.4M 27%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 287 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

KAKAO TALK 39%!

FACEBOOK 26%!

FACEBOOK 17%! MESSENGER

TWITTER 13%!

LINE 9%!

GOOGLE+ 8%!

PINTEREST 7%!

INSTAGRAM 6%!

LINKEDIN 6%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP TUMBLR 5%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 288 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

56.0M 111% 6% 94% 99%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 289 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

32% 27% 29% 30% 38%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 290 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

59% 62% 41% 37%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 291 SPAIN

We Are Social @wearesocialsg • 292 JAN DIGITAL IN SPAIN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

46.5 35.7 22.0 50.3 17.8 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 77% PENETRATION: 77% PENETRATION: 47% vs. POPULATION: 108% PENETRATION: 38%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 293 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+5% +12% -10% +16%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE FEB 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 294 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

3H 58M 1H 51M 1H 54M 2H 31M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 295 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

35.7M 77% 29.0M 62%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 296 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

63% 29% 8% 0.1% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -19% +89% +13% +38%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 297 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

22.0M 47% 17.8M 38%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 298 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

WHATSAPP 42%!

FACEBOOK 33%!

FACEBOOK 20%! MESSENGER

TWITTER 17%!

SKYPE 12%!

GOOGLE+ 11%!

INSTAGRAM 10%!

SHAZAM 9%!

LINKEDIN 9%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP PINTEREST 7%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 299 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

50.3M 108% 31% 69% 65%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 300 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

35% 29% 22% 18% 28%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 301 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

42% 44% 24% 17%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 302 THAILAND

We Are Social @wearesocialsg • 303 JAN DIGITAL IN THAILAND 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

64.9 23.9 32.0 97.0 28.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 34% PENETRATION: 37% PENETRATION: 49% vs. POPULATION: 150% PENETRATION: 43%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 304 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

0% +33% +15% +27%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 305 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

5H 27M 4H 06M 3H 46M 2H 46M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 306 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

23.9M 37% 17.7M 27%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 307 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

56% 36% 8% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -19% +59% -3% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 308 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

32.0M 49% 28.0M 43%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 309 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 19%!

GOOGLE+ 13%!

TWITTER 10%!

INSTAGRAM 10%!

FACEBOOK 8%! MESSENGER

LINE 7%!

PINTEREST 6%!

LINKEDIN 5%!

BADOO 5%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP MYSPACE 5%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 310 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

97.0M 150% 86% 14% 75%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 311 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

12% 16% 12% 11% 11%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 312 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

19% 18% 12% 11%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 313 TURKEY

We Are Social @wearesocialsg • 314 JAN DIGITAL IN TURKEY 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

76.7 37.7 40.0 69.6 32.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 72% PENETRATION: 49% PENETRATION: 52% vs. POPULATION: 91% PENETRATION: 42%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 315 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+5% +11% +2% +14%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE JUL 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 316 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

4H 37M 2H 51M 2H 56M 2H 17M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 317 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

37.7M 49% 31.7M 41%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 318 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

68% 28% 4% ~0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -15% +62% +37% +100%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 319 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

40.0M 52% 32.0M 42%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 320 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 26%!

WHATSAPP 23%!

FACEBOOK 21%! MESSENGER

TWITTER 17%!

GOOGLE+ 14%!

SKYPE 13%!

INSTAGRAM 12%!

LINKEDIN 8%!

PINTEREST 7%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP VIBER 6%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 321 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

69.6M 91% 58% 42% 66%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 322 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

24% 28% 22% 22% 25%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 323 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

35% 33% 24% 19%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 324 UNITED ARAB EMIRATES

We Are Social @wearesocialsg • 325 JAN DIGITAL IN THE UAE 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

9.58 8.81 5.40 16.60 4.60 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 84% PENETRATION: 92% PENETRATION: 56% vs. POPULATION: 173% PENETRATION: 48%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 326 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+95% +23% +21% +21%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE JUL 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 327 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

5H 06M 3H 45M 3H 35M 2H 04M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 328 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

8.81M 92% 7.27M 76%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 329 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

44% 50% 6% ~0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -33% +84% -21% +100%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 330 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

5.40M 56% 4.60M 48%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 331 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

SKYPE 51%!

WHATSAPP 49%!

FACEBOOK 43%! MESSENGER

FACEBOOK 39%!

GOOGLE+ 27%!

TWITTER 27%!

LINKEDIN 24%!

VIBER 22%!

PINTEREST 21%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP INSTAGRAM 18%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 332 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

16.6M 173% 86% 14% 64%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 333 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

52% 45% 33% 31% 31%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 334 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

50% 45% 33% 27%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 335 UNITED KINGDOM

We Are Social @wearesocialsg • 336 JAN DIGITAL IN THE UK 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

64.1 57.3 38.0 74.8 32.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 80% PENETRATION: 89% PENETRATION: 59% vs. POPULATION: 117% PENETRATION: 50%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 337 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+4% +6% -9% +7%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE FEB 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 338 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

3H 59M 1H 52M 2H 13M 3H 05M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 339 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

57.3M 89% 36.9M 58%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 340 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

58% 27% 15% 0.4% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -12% +18% +31% +32%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 341 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

38.0M 59% 32.0M 50%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 342 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 43%!

FACEBOOK 23%! MESSENGER

TWITTER 19%!

WHATSAPP 18%!

SKYPE 13%!

GOOGLE+ 12%!

LINKEDIN 9%!

PINTEREST 9%!

INSTAGRAM 8%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP SNAPCHAT 6%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 343 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

74.8M 117% 41% 59% 74%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 344 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

30% 24% 17% 15% 24%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 345 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

58% 64% 22% 18%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 346 UNITED STATES OF AMERICA

We Are Social @wearesocialsg • 347 JAN DIGITAL IN THE USA 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

320 280 186 329 160 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 82% PENETRATION: 87% PENETRATION: 58% vs. POPULATION: 103% PENETRATION: 50%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 348 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+10% +4% 0.4% +4%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 * SINCE JUN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 349 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

4H 55M 2H 27M 2H 43M 3H 40M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 350 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

280M 87% 170M 53%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 351 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

65% 25% 10% 0.3% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -8% +24% +7% +9%

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 352 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

186M 58% 160M 50%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 353 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 42%!

FACEBOOK 20%! MESSENGER

TWITTER 19%!

PINTEREST 17%!

GOOGLE+ 14%!

INSTAGRAM 13%!

LINKEDIN 11%!

SKYPE 10%!

TUMBLR 8%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP SNAPCHAT 7%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 354 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

329M 103% 24% 76% 85%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 355 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

27% 29% 22% 20% 24%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 356 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

55% 56% 24% 18%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 357 VIETNAM

We Are Social @wearesocialsg • 358 JAN DIGITAL IN VIETNAM 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS

90.7 39.8 28.0 128.3 24.0 MILLION MILLION MILLION MILLION MILLION

URBANISATION: 31% PENETRATION: 44% PENETRATION: 31% vs. POPULATION: 141% PENETRATION: 26%

FIGURE REPRESENTS TOTAL NATIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS

We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 359 JAN ANNUAL GROWTH 2015 GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS

+10% +40% -4% +41%

SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

We Are Social • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis @wearesocialsg • 360 JAN TIME SPENT WITH MEDIA 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE (MOBILE VIA ANY DEVICE TIME (INTERNET USERS (INTERNET USERS) INTERNET USERS) (SOCIAL MEDIA USERS) WHO WATCH TV)

5H 10M 2H 41M 3H 04M 1H 48M

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. @wearesocialsg • 361 JAN INTERNET USE 2015 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION

# #

39.8M 44% 32.4M 36%

We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. @wearesocialsg • 362 JAN SHARE OF WEB TRAFFIC 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES

76% 20% 4% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: +1% -3% -4% -

We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 363 JAN SOCIAL MEDIA USE 2015 BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM

TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

# #

28.0M 31% 24.0M 26%

We Are Social • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. @wearesocialsg • 364 JAN TOP ACTIVE SOCIAL PLATFORMS 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

FACEBOOK 21%!

FACEBOOK 14%! MESSENGER

GOOGLE+ 13%!

SKYPE 12%!

VIBER 9%!

TWITTER 8%!

PINTEREST 5%!

LINKEDIN 5%!

INSTAGRAM 5%! SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP BADOO 4%!

We Are Social • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. @wearesocialsg • 365 JAN MOBILE PHONES 2015 BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

#

128.3M 141% 89% 11% 26%

We Are Social • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data @wearesocialsg • 366 JAN MOBILE ACTIVITIES 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING

$

24% 22% 18% 16% 14%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 367 JAN E-COMMERCE BY DEVICE 2015 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLINE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH

27% 24% 18% 15%

We Are Social • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. @wearesocialsg • 368 CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/SDMW2015

We Are Social @wearesocialsg • 369 SPECIAL THANKS

We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year:

90% GLOBAL 37 MARKETS & 200,000 QUARTERLY DATA TOTAL DEVICE COVERAGE INTERVIEWS PER YEAR COLLECTION COVERAGE

Find out more: http://www.globalwebindex.net/

We Are Social @wearesocialsg • 370 SPECIAL THANKS

We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this year’s report:

GSMA ERICSSON STAT AKAMAI INTELLIGENCE! MOBILITY! COUNTER! TECHNOLOGIES!

We Are Social @wearesocialsg • 371 SOURCES USED IN THIS REPORT

Population data Latest reported country populations, as cited by Wikipedia, correct as at January 2015.

Internet user data Latest available data from InternetLiveStats.com and InternetWorldStats.com, correct as at January 2015; usage data extrapolated from GlobalWebIndex Q4 2014; StatCounter.com (Jan 2015), and Akamai’s State of the Internet report (Q3 2014).

Social media active account data Latest reported monthly active user data as reported by Facebook, Tencent, VKontakte, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line and Snapchat, all correct as at January 2015; usage data extrapolated from GlobalWebIndex, Q4 2014.

Mobile phone connections and user data Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from GSMA Intelligence (Jan 2015); Ericsson Mobility Report (Nov 2014); usage data extrapolated from GlobalWebIndex Q4 2014; Akamai’s State of the Internet report (Q3 2014).

Icons and graphics Special thanks to TheNounProject.com for inspiring many of the graphics in this report.

We Are Social @wearesocialsg • 372 GET IN TOUCH WITH OUR TEAMS

UNITED STATES BRASIL

@WEARESOCIAL @WEARESOCIALBR

[email protected] [email protected]

+1 646 661 2128 +55 11 3032 7086

HTTP://WEARESOCIAL.COM HTTP://WEARESOCIAL.COM.BR

UNITED KINGDOM SINGAPORE

@WEARESOCIAL @WEARESOCIALSG

[email protected] [email protected]

+44 (0)20 3195 1700 +65 6423 1051

HTTP://WEARESOCIAL.NET HTTP://WEARESOCIAL.SG

We Are Social @wearesocialsg • 372 GET IN TOUCH WITH OUR TEAMS

ITALIA AUSTRALIA

@WEARESOCIALIT @WEARESOCIALAU

[email protected] [email protected]

+39 (0)2 3655 1868 +61 (02) 9046 3700

HTTP://WEARESOCIAL.IT HTTP://WEARESOCIAL.COM.AU

FRANCE DEUTSCHLAND

@WEARESOCIALFR @WEARESOCIALDE

[email protected] [email protected]

+33 (0)1 73 00 32 70 +49 (0)89 8099 110 20

HTTP://WEARESOCIAL.FR HTTP://WEARESOCIAL.DE

We Are Social @wearesocialsg • 373 WE ARE SOCIAL IS A GLOBAL SOCIAL MARKETING AGENCY.

WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH.

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT [email protected].

FIND OUT MORE AT WEARESOCIAL.SG.

We Are Social @wearesocialsg • 374 WE ARE SOCIAL

SIMON KEMP, REGIONAL MANAGING PARTNER

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG

We Are Social @wearesocialsg • 375