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Newsletter | Summer 2018 Sport Analytics program receives $1 million gift Commitment to developing a new generation of professionals inspires donation from Syracuse University alumnus Andrew T. Berlin When Syracuse University’s Falk College launched a new degree in sport analytics in 2016, it was responding to the sport industry’s need for trained professionals able to process and analyze ever-increasing amounts of infor- mation to guide data-driven decision making. A $1 million gift by Syracuse University Trustee and alumnus, Andrew T. Berlin ’83, partner owner of the world champion Chicago Cubs and its minor league affiliate, the South Bend Cubs, will make a number of student- focused initiatives in this fast-growing pro- gram possible. “Syracuse University has played a very significant role by providing the foundation for my business success, and this gift is my way of making a commitment to help ensure that students will have the resources to make sport analytics the best program in the country,” Berlin said. “I believe this cutting-edge pro- gram—the first of its kind in the country—will shape the direction of the sports industry for years to come.” The Berlin gift will provide scholarship and Berlin and his family are shown at a Chicago Cubs spring training game. financial assistance to select undergraduate sport analytics students as well as support for symposiums, and student-focused sports to make sound business decisions,” said Falk faculty research, participation in academic analytical competitions. Berlin Scholars will College Dean Diane Lyden Murphy. “We are be selected based on academic proficiency, grateful for the Berlin family’s generous sup- research skills, and experiential engagement. port that will further escalate Syracuse Uni- Look inside for … Outstanding upper-level students interning versity’s reputation as a nationally recognized  Congratulations to the Class of 2018 with professional teams or sport analytics leader in sport management education.” companies will be eligible for participation as Plans for a lecture series and creation of an  Director’s Honor Roll Berlin Senior Research Associates to mentor on-campus program for high school students  Senior Capstone profiles younger classmates and conduct seminars interested in sport analytics are also under  SPM Club Charity Sports Auction on analytics techniques. Associates will also development. The annual symposium featuring support sport analytics faculty research that leading innovators in sport analytics will be  Women in Sports and Events’ news may include co-authoring journal articles and hosted across the country, with the inaugural  Award-winning Sabermetrics Club presenting research findings at domestic and event taking place in Chicago to feature a  Experiential Learning international sport analytic and economic panel of local industry executives and Syra- academic symposiums. cuse University sport analytics professors.  Graduate students’ golf classic “As the proliferation of sophisticated Over time, the symposium will incorporate  Advisory Board bios analytics in the sport industry continues to graduates of the sport analytics program,  Alumni employment list transform data-driven decision making, our including Berlin Scholars and Berlin Senior graduates will provide strong technical and Research Associates.  Alumni profiles analytical skills sport organizations are seeking continued on page 2

SPMNews 1 Summer 2018 continued from page 1

“The gift from Mr. Berlin will further said, “The Syracuse University Sport Analytics expand the exciting opportunities available program will offer interdisciplinary skills that for the incredible students in our program,” will prepare students to become the next gen- said Dr. Rodney Paul, professor of sport eration of analytical thinkers, both from a busi- management and sport analytics program ness and player development perspective.” director. “Mr. Berlin serves as a role model for Berlin is chairman and CEO of Berlin our students, not just from his successes and Packaging, the leading global supplier of glass, leadership in the business and sports world, plastic, and metal containers and closures. He but also in terms of his generosity and care he graduated with a political science degree exhibits as it relates to young people and the from the College of Arts and Sciences and future.” the Maxwell School of Citizenship and Public The future Berlin Sport Analytics Acad- Affairs. He earned a law degree at Loyola emy at Syracuse University will include guest University of Chicago, attended the Executive speakers, projects, lectures and activities for Berlin is the chairman and CEO of Berlin Program at the Graduate School of Business high school students. Participants will benefit Packaging, the leading global supplier of glass, at Stanford University, and studied military from gaining first-hand knowledge presented plastic, and metal containers and closures. history at Boston University. A member of by sport analytics faculty and students while on the player evaluation side, business side, the Maxwell School Advisory Board and enhancing their analytical problem-solving and or both. the Chicago Regional Council, he has sup- presentational skills. “Mr. Berlin’s gift is a huge jumpstart to ported the Institute for National Security and “The generosity of the Berlin family gift Syracuse University’s sport analytics program,” Counterterrorism—a joint endeavor of the allows us to follow our blueprint of recruiting said Charles Garrett ’19, a dual major in sport Maxwell School and the College of Law— Ivy League-caliber students from across the analytics and broadcast and digital journalism. by creating the Andrew Berlin Family National globe,” said Michael Veley, the Rhonda S. Falk “It will provide tremendous opportunities for Security Research Fund in honor of Profes- Endowed Professor and chair and director students to attend conferences and present sor Emeritus David Bennett. of the Department of Sport Management. research, keep facilities state of the art, and “This gift is a giant step forward for the “Providing opportunities for our students to adapt with a rapidly growing field to assure we program,” said Justin Perline ’19, a dual major showcase their analytical and academic skills are readily prepared for the industry.” in sport analytics and newspaper and online will allow us to build our brand while providing The U.S. Bureau of Labor Statistics reports journalism. “Having the resources to send students with unlimited opportunities outside that the job market for various data analyst students across the country and the world of the classroom.” disciplines is growing at 27 percent annually, in pursuit of their passions is incredible. And Falk College’s bachelor of science in sport far exceeding the national job growth average most important, we now have the opportunity analytics provides students with a deep under- of 11 percent. The sport industry is the fifth to bring Syracuse University’s sport analytics standing of math, statistics, research meth- largest economic sector in the U.S. economy, program into the national and international odology, sport economics, database manage- generating slightly less than $500 billion in spotlight.” ment, finance, and computer programming. 2014-15. Falk College’s offering in sport analytics is Upon graduation, students will be prepared “Analytics are integral toward changing the newest addition in its academic portfolio to think conceptually and analytically while on-field baseball strategy and scouting talent,” of programs in the Department of Sport applying these principles to real issues in sport said Jason McLeod, senior vice president Management that includes sport management organizations. The degree incorporates a of player development and scouting for the (BS), sport venue and event management mandatory foreign language requirement to Chicago Cubs. McLeod, who is a three-time (MS) and intercollegiate athletic advising and prepare students for the global sport industry World Champion in that role with the 2016 support (CAS). in a variety of possible analytics career paths Cubs and 2004 and 2007 Boston Red Sox,

Andrew T. Berlin talks with US troops at Four Winds Field at Coveleski Baseball Stadium in South Bend, Indiana. Berlin, shown at a South Bend Cubs press conference, The facility is home to the South Bend Cubs, a minor league baseball team which plays in the Class-A Midwest graduated with a political science degree from SU and League. Berlin is a partner owner of the Cubs. earned a law degree at Loyola University of Chicago.

SPMNews 2 Summer 2018 DIRECTOR’S GREETING

Auction raised $56,800 for Meals on Wheels of Syracuse and our Sport Venue and Event Management graduate students’ charity golf tournament, dinner and auction raised $20,000 for Vera House, which provides services for domestic and sexual abuse victims in Central New York. What other Sport Management program in the country can make such claims? My sincerest congratulations to the many student leaders that volunteered their time and talents to support these wonderful causes. Later this year we will create a Sport Management Alumni Advisory Council, and details will be forthcoming. I invite you to become engaged by visiting campus, attending our alumni functions, guest lecturing in a class, supervising a Capstone or internship, hiring our graduates or assisting however you can— As I reflect on the past year and gaze into challenges and unethical circumstances that to share in our mission of being the prominent the future, we must continue to prepare our exist. Outside of the classrooms, and through academic leader in Sport Management. students for the ever-changing sports industry. our experiential efforts of engagement, our As always, BE LOUD, BE PROUD, Legalized sports gambling … emergence of students are encouraged to support social BE ORANGE!! e-Sports … Virtual and Augmented Reality causes, provide financial support through Sincerely, … global expansion … smart technology philanthropic fundraising events and host stadiums … emerging digital platforms and thought-provoking educational symposiums technology advancements … enhanced on topics that address societal problems. security at events, etc. We will continue to use sports as a Michael Veley While the future of sports is intriguing, platform to teach social responsibility and Director and Chair in the present-day we are confronted with aid our community. This past academic year, Rhonda S. Falk Endowed Professor of disturbing and controversial ethical, moral and our Sport Management Club Charity Sports Sport Management societal issues that our current students must address. CTE and athlete safety, performance- enhancing drugs and doping, domestic A message from our Dean violence and sexual abuse among athletes, NCAA corruption, student-athlete, Olympic Since the Department of Sport Management welcomed its first class and FIFA scandals, racism, diversity and more than a decade ago, its academic offerings have evolved into gender equality in sports, among others. The world-class programs modeled for best practices inside and outside laundry list is long and complicated, but we of the classroom. Sport management at Syracuse is well known for its have an obligation to prepare our students for deep industry connections, which we encourage students to embrace the challenges confronting the sports industry from the moment they arrive. These life-changing networking oppor- and society as a whole. As a future generation tunities begin during a student’s first semester through guest lectures, of managers, executives and decision-makers, alumni visits, and activities with industry leaders, many who sit on our they will undoubtedly face ethical and legal Sport Management Advisory Board. matters that are pervasive throughout the Internships and our required senior Capstones put students in touch with the industry sports world and overall society. where they make essential contacts that continue well after graduation. For students major- As educators, we must provide direction, ing in sport analytics, a senior thesis connects their interests with a faculty mentor as well as leadership and critical thinking to inspire new the sport industry through opportunities to present and publish their research. We are very and open-minded ways of thinking about grateful for the generosity of Syracuse University alumnus and member of the University’s important and often controversial issues. A Board of Trustees, Andrew T. Berlin, partner owner of the Chicago Cubs and its minor league deeper understanding is needed on many affiliate, the South Bend Cubs. His visionary support will help us build our analytics program topics to ensure a more diverse, inclusive, through scholarships and other critical student-centered opportunities. welcoming and safe sporting environment for As we embrace a new academic year, a growing list of sport management-focused special all ages of participants and spectators. interest organizations complement our students’ fields of study that you can learn more Sports can be an ideal platform to affect social change and it has been a hallmark of about at falk.syr.edu/sport-management. We take great pride in the Department of Sport this program and the David B. Falk College Management’s commitment to teaching social responsibility in sports, providing our students of Sport and Human Dynamics. Today, more the know-how to engage workplaces and communities as socially conscious global citizens. than ever, sport is woven into the social, We invite you to stay informed and involved with sport management at Syracuse! Together, cultural and economic fabric of society. It’s we will continue doing great things. an integral part of the world and we have a —Diane Lyden Murphy, M.A., M.S.W., Ph.D. responsibility to prepare students for the Dean, Falk College

SPMNews 3 Summer 2018 STUDENT S

These eight students were presented awards during the Sport Management senior reception on May 11. From left are Christopher Henderson, Destiny Castro, Kelsey Meisenzahl, Christina Myers, William Kniesner, Elise Lagerweij, Alex Wood, and Elijah Newsome. Congratulations to the Class of 2018 On May 12, 2018, the David B. Falk College chair Michael D. Veley, College benefactor Those students were: Keith Bremer, Destiny celebrated its Class of 2018 Convocation David B. Falk, and Syracuse University Trustee Castro, Christopher Henderson, Jeffrey ceremony at Manley Field House. Eighty-one and Chicago Cubs minority owner Andrew Kent, William Kniesner, Kyle O’Connor, Sport Management undergraduates and 14 Berlin. SPM undergraduate director Dr. Gina Matthew Potolski, Erik Weiss and Alex Sport Venue and Event Management master’s Pauline led the awards ceremony to honor the Wood. students took part in the ceremony. Class of 2018. Elijah Newsome was noted as a McNair The 2018 Sport Management Marshals Awards presented included: Scholar and Angela Marsh-Coan as a David were Alex Wood (undergraduate) and Paige  Director’s Award—Alex Wood Bing Scholar. Peter Nagle (Sport Manage- Hammond (graduate). Destiny Castro, Chris  Academic Excellence Award— ment and History) and William Kniesner Henderson and Alex Wood were named Falk William Kniesner (Sport Management and Economics) were College Scholars. noted as dual majors.  Matt Brodsky Philanthropic Award — Thirty-five Sport Management students Also, the M.S. in Sport Venue and Event Christina Myers in the Class of 2018 graduated with honors Management program concluded its sixth with a GPA of 3.4 or higher. Eighteen students  Sport Management VIP Award— year. (See page 5.) graduated Magna Cum Laude (GPA of 3.6 Destiny Castro or higher) and seven graduated Summa Cum  Professional Engagement Award— Visit Sport Management’s Laude (GPA of 3.8 or higher). Christopher Henderson online resources The Department of Sport Management’s  Jason Morales Perseverance in Be sure to check out falk.syr.edu/ traditional celebration of its graduates on Sport Award—Elise Lagerweij Commencement weekend continued this year, sport-management for department with more than 200 parents, family members,  Academic Promise Award— information, alumni updates, announce- friends, faculty and staff gathering in Falk Col- Elijah Newsome ments, program news, club meetings dates lege on May 11 to celebrate the accomplish-  Graduate student award— and activities, and other special events. ments of the Sport Management undergradu- Kelsey Meisenzahl Also, be sure to follow Sport Management ates and Sport Venue and Event Management Nine students received the Director’s on Twitter @SUSportMgmt, and “like” master’s students. Academic Achievement Award for earning a us on Facebook at SU Falk College This year’s awards ceremony featured GPA of 3.4 or higher for each of their seven Department of Sport Management. remarks by Sport Management director and consecutive semesters at Syracuse University.

SPMNews 4 Summer 2018 GRADU A TE STUDENT S Sport Venue and Event Management Master’s program graduates its sixth class The Department of Sport Management’s master’s program in Sport Live Nation, Special Olympics, Venue and Event Management (SVEM) welcomed its sixth class of the Indianapolis Colts, MetLife graduate students to campus in July 2017. The program comprises Stadium and Los Angeles 36 credit hours of intensive classroom learning, skill development and Rams. experiential opportunities in settings like SU’s Carrier Dome. In July 2017, the students The 2017-18 cohort included 13 students, with a diverse mix of began in an immersive educational backgrounds and from a variety of geographic locations. nature, working three days Students will complete their practicum work in the Summer and at the Musselman Triathlon Fall 2018 semesters with organizations such as in the Finger Lakes region during the first week of the program, followed by an immersion experience at the Buffalo Bills preseason training camp. The graduate students also took part in professional development seminars conducted by Sport Management internship placement coordinators on the topics of networking, cover letters and resumes, strategic interviewing, salary negotiation, career guidance and using LinkedIn. In the Fall 2017 semester, SVEM graduate students helped to plan and execute the annual Coming Back Together Celebrity Classic, which brings former student-athletes and fans together for a fun evening of remembering and reminiscing. In the Spring 2018 semester, students worked with SPM associ- ate professor Dr. Gina Pauline in the advanced event management course to plan a charity golf classic benefiting Vera House. (See Page 22). Students in the first six cohorts have immersed themselves in the program’s academic and experiential opportunities, and lever- aged relationships to launch their careers in the industry. Practicum list for Sport Venue and Graduates have secured positions Event Management master’s program within McFetridge Fall 2017 Sports Center in Rachel Chulock, Madison Square Garden Chicago, Dover Daniel Hewitt, Spectra Venue Management, CFE Arena Speedway, Brown Yang Liu, China Cup International University, Spectra Arek Olson, Syracuse University Athletics Venue Management, Candace Sena, Buffalo Bills Legends Hospital- Chengji Zuo, Syracuse University Recreation Services ity, Spartan Race Inc., Country Music Hall of Spring 2018 Fame, Syracuse Univer- Fergus Barrie, Syracuse University Orange Club sity’s Carrier Dome, Bos- Ziming Jiang, Syracuse Silver Knights ton Celtics, University of Yang Liu, HUPU Sport Virginia Athletics, Boise Arek Olson, Syracuse University Athletics State University, and Chengji Zuo, Syracuse University Recreation Services Tulsa Sports Commis- Summer 2018 sion, among others. The seventh SVEM Brett Burke, Burlington Royals graduate class began in Peng Chen, Western and Southern Tennis Open July 2018. Marisa Duval, Syracuse University Athletics Jessica LaRoussa, MetLife Stadium Brendan Marks, Live Nation Kevin Martscello, Special Olympics Kelsey Meisenzahl, Indianapolis Colts Anna Vergara, Dallas Cowboys Janelle Williams, Los Angeles Rams Anna Zorn, SMG, McFetridge Sports Center

SPMNews 5 Summer 2018 STUDENT S Welcome Class of 2022 undergraduates Sport Analytics: Canada California China Connecticut Connecticut Delaware Florida Georgia Georgia Canada Illinois Hong Kong India Illinois Massachusetts Indiana Missouri Korea Nebraska Louisiana China New Hampshire Maryland Hong Kong New Jersey Massachusetts New York Michigan Ohio New Hampshire Pennsylvania New Jersey India South Carolina New York Virginia Ohio Pennsylvania Sport Management: Taiwan Brazil Virginia Korea California Washington Taiwan Brazil

Congratulations to the following students for achieving an overall GPA of 3.4 or higher at the end of the 2017-2018 academic year: Class of 2018 Class of 2019 Class of 2020 Emma Schambers Kristen Siermachesky Leah Beyer Zachary Alechammas Thomas Adams Shanthi Sepe-Chepuru Jayson Staiger Kelsey Smith Keith Bremer Nikolai Arnold Peter Appel SPORT ANALYTICS Christopher Broderick Jonathan Banner Carolin Bader Ricki Sperry Destiny Castro Samuel Birdsall Hunter Bruckner Sara Stanley Class of 2019 Alexandra Cook Jake Bitsimis Matthew Bustillo Austin Towns Cody Barbuto Joy Essaghof Jan Breitenmoser Joseph Carello Alexandra Trager Charles Garrett Daniel Fishbein Caitlin Burke Youngchae Cho Kyle Walker Justin Perline Matthew Friedman Nicholas Carlson Carlos Christian Rey Bailey Ware Evan Weiss Sarah Gardner Brianna Cooper Nicholas Cohen Class of 2021 Christopher Henderson Cameryn Cortese Nolan Cooney Class of 2020 Jillian Barry Lawrence Jordan Brigid Daly Caroline Davis Ethan Alpern Jacob Berger Jeffrey Kent Lucas D’Aversa Matthew Defusco William Dalton Andrew Bush Bryan Kilmeade Anthony De La Fuente Luca Di Napoli Joshua Hentschel Pin An Chen William Kniesner Jonathan Delabruere Ryan Gargiulo Kyle Liotta Joshua Davidoff William Lynch Jr. Drina Adriana Domic Sydney Gauzza Matthew Diemand Class of 2021 Stephen Marciello Marc Eckenrod Andrea Ghanian Oliver Glavin Zachary Anhalt Angela Marsh-Coan Nicholas Gold Owen Herrington Ryan Harteveldt Dylan Blechner Caroline Morano Daniel Hamilton Sarah Incerpi Jacob Hauser Jonathan Bosch Ari Moskowitz Jack Kaczorowski Erica Krumbine Patrick Hopkins Jack Dolitsky Christina Myers Joshua Katz Taitum Kurasz Jianghui Hu Sydney Foster Kyle O’Connor Sarah Lundmark Yong Hoon Lee Emani Jones William Friedeman James Pappalardo Stefan Maish Adam Lehrman Max Josef Daniel Goetz Richard Pasternak Kellan Massino Xinyu Li Josephine Kiesel Gareth Jobling Tyler Penta Victoria Mattarell Connor Monzo Seth Kourpas Elaine Johnson Matthew Potolski Marielle Mcloughlin Aaron Morrow Griffin Laine Cameron Johnson Benjamin Rossetti Andrew Meyer Adam Newman Nicolas Lemaire Nathan Kellar Benjamin Rubenstein Shuk Ching Jocelyn Mong Jordan Novak Guozheng Li Samuel Marteka Paulina Rubin Jake Narracci Alexandra Olnowich Henry Little Alejandro Pesantez Austin Ryback Austin Natowitz Francis Petrillo Jordan Lucero Nicholas Riccardi Jason Smith Alexander Newman Matthew Pignatella Kaitlynn Miller Joseph Sabel Eric Spyropoulos Chukwudubem Onwualu Brandon Pollack Max Moss Luke Scheetz Robert VanRaamsdonk Ayal Pessar Hunter Pomerantz Marc Orlin Nicholas Schloop Erik Weiss Da’Sha Prescott-Moore Andrew Quigley Jenna Parker Joseph Spoelstra Alex Wood Micah Rubin Leah Riccolo Jesse Rimland Alexander Tsemberis Sydney Wysoczanski Javier Ruiz Kristen Rogers Lukas Rubio Peter Zecca Kristen Warner Jacob Rogovin Simone Nico Saputo Griffin Whitman Kai Ruskin Dylan Schwartz Declan Wright Justin Saxe SPMNew s 6 Summer 2018 STUDENT S Senior Capstone Experience Among the most valuable attributes of the cess begins during a student’s freshman year. Listed below are Sport Management Department of Sport Management is its The process concludes with the full-semester students and the organizations where they connection with the sport industry, which experience with a specific sport entity or orga- completed their senior Capstone in 2017- impacts students in numerous ways, including nization as local as Central New York to across 2018. We are grateful to our growing list of the Senior Capstone Experience. As a part of the United States and around the world. Capstone partners, who continue to provide their degree requirements, Sport Management The Capstone Experience requires the stu- tremendous learning opportunities for our students must complete a 12-credit Capstone dent to work with a sport-related organization students. This all happens under the leadership providing an opportunity to gain valuable for a minimum of 540 hours over the course of of Sport Management internship placement hands-on experience in the sports industry one semester, gaining experience in areas such coordinators Francesco Riverso and Nicole before graduation. as sales, marketing, finance, analytics, event Imbrogno. Since the Capstone is the culmination of management, administration, communication, one’s academic experience, the planning pro- law, etc.

FALL 2017 Christina Myers NCAA David Allen Brooklyn Sports and Entertainment Peter Nagle Burns Sports and Entertainment Cobie Beach Brooklyn Sports and Entertainment Emily Neal Washington Nationals Youth Academy Christopher Broderick SU Athletics - Ticket Operations Matthew Neumann Grabyo Kelsey Carlon IMG-Learfield: Rutgers University Daniel O’Connor ESP Matthew Friedman LeadDog Marketing Kyle O’Connor LeadDog Marketing Jeffrey Kent Brooklyn Sports and Entertainment James Pappalardo Roc Nation Jaeseung Kim SU Athletics - Carrier Dome Box Office Christopher Peters Syracuse Chiefs Sydney Leiher Right To Play Deanna Polanco Roc Nation John Machulski SU Athletics - Marketing Matthew Potolski Brooklyn Sports and Entertainment Reid McGrory Intersport Matthew Robinson Roc Nation John Monihan Brooklyn Sports and Entertainment Benjamin Rossetti Madison Square Garden Richard Pasternak SU Athletics - Ticket Sales/Marketing Paulina Rubin LeadDog Marketing Matthew Prisco SU Athletics - Marketing Benjamin Shaiman Madison Square Garden Jonathan Rich Sports Info Solutions Erik Weiss LeadDog Marketing Gabriel Ross Madison Square Garden Alex Wood Turner Sports Benjamin Rubenstein Under Armour Corey Yablonski Cleveland Cavaliers Austin Ryback Brooklyn Sports and Entertainment Peter Zecca Wasserman Matthew Van Loon Christian Lifestyle Co. SUMMER 2018 Robert Vanraamsdonk SU Athletics - Marketing Jeremy Birns TR Sports SPRING 2018 Joseph Bongiorno Roc Nation Jessica Banks Brooklyn Sports and Entertainment Timothy Borza Jr. Syracuse University Athletics Leah Beyer Mountain Goat Race/Fleet Feet Jan Breitenmoser Tenerife Top Training Keith Bremer FC Dallas Benjamin Cion Camp Mah-Kee-Nac Destiny Castro Brooklyn Sports and Entertainment Nicklaus Dipaola St. Cloud Rox Seung Chun Syracuse University Athletics Daniel Fishbein Roc Nation Christian De Guzman Syracuse Silver Knights Carly Fleischer New York Lizards Sarah Gardner Turner Sports David Jaffin Vayner Sports William Gorman Dick’s Sporting Goods Open Benjamin Kropp NASCAR Foundation Justin Harlow SU Athletics - Sales/Marketing Elise Lagerweij University of Oregon Christopher Henderson Madison Square Garden/New York Knicks Angela Marsh-Coan Washington Nationals Harrison Hope Point 3 Basketball Alexandra Mayer The Montag Group Lawrence Jordan LeadDog Marketing Ari Moskowitz CSM Bryan Kilmeade National Football League Elijah Newsome United Soccer League Brian Kim Madison Square Garden Tyler Penta Brooklyn Sports and Entertainment William Kniesner Roadside Entertainment/Jigsaw Productions Julian Ritholz Roc Nation Alexandria Lamontagne OpenSPORTS Jake Schuster The Hotaling Group Jacob Larosche Syracuse University Football Perez Shaw Tempo Storm William Lynch Jr. SU Athletics - Sales/Marketing Jason Smith Coach Wooten Basketball Camps Stephen Marciello Wasserman Eric Spyropoulos Washington Redskins Oliver Minor Onondaga Community College Athletics Sydney Wysoczanski Major League Lacrosse Caroline Morano Thuzio

SPMNews 7 Summer 2018 STUDENT S Senior immersed in sponsorship with Chicago Marketing Agency Intersport By Reid McGrory creating an unfor- SPM ’18 gettable hospital- In Fall 2017, I completed ity experience for my senior Capstone as Dos Equis’ guests a sponsorship intern for at the College Intersport, a sport mar- Football Playoff, keting and production and assisting in an agency headquartered in on-site activation Chicago. Since Inters- tour during college port’s birth 32 years ago, football season for they have grown from Rocket Mortgage a production company Madness. I also to an agency with seven worked on accounts practices: production, for Enterprise and sponsorship, experiential, Nathans, where I properties, content marketing, hospitality, and cus- helped coordinate their nationwide tour; and the tomer engagement. Marines, where I worked on-site at the Semper As a sponsorship intern, I worked on accounts Fidelis Battles Won Academy. I am shown above for Heineken USA and Quicken Loans. Heineken with Gunnery Sargent Verice Bennett (left) at the USA, which includes Dos Equis, sponsors MLS, event. the Champions League, College Football Playoff SU’s Sport Management program provided me and more. Quicken Loans has the naming rights for with knowledge and my Capstone provided me

the Cleveland Cavaliers’ arena, sponsors PGA pro with experience on sponsorship fulfilment, client Rickie Fowler and promotes and activates college relationships, and agency life, which both allowed sponsorships with Rocket Mortgage Madness. me to secure a job as an account coordinator for Throughout my Capstone, I was responsible The Marketing Arm working on AT&T’s sport for managing Heineken’s MLS ticket allocation, sponsorship portfolio. Capstone sparks senior’s interest in community relations By Destiny Castro munity centers and SPM ’18 schools. Completing my senior My experience Capstone in the commu- with the Brooklyn nity relations department Nets taught me that with the Brooklyn Nets I must take on a ca- during the spring 2018 reer path that will al- semester allowed me low me to positively to combine my passion make an impact for sports, children, and on other’s lives. It education, as well as give showed me there back to my hometown of are countless ways Brooklyn. This commu- to do this, and no nity has played a vital role impact is too small. I in shaping me into the was fortunate to sit woman I am today. The internship has been a bless- in on planning sessions, take the lead on projects, ing, and working in the community was one of the and was even asked to assist post-Capstone with most fulfilling aspects of the experience. summer events/initiatives. During the Capstone, I participated in count- I am proud to say that I have accepted a full- less events, including Brooklyn Nets games, time position with the New York Mets’ Inside Sales community events, and basketball academy Department. I will still assist the Brooklyn Nets clinics. These events included current players such when time allows, and have submitted a proposal as D’Angelo Russell and Spencer Dinwiddie, and of an event the Nets’ organization is working Nets’ legend Albert King. My favorite events were toward activating next season. the basketball clinics we hosted at local com- SPMNews 8 Summer 2018 STUDENT S Capstone at LeadDog Marketing leads to full-time job opportunity By Paulina Rubin such as the Bella SPM ’18 twins and Randy I interned at LeadDog Orton. Marketing Group in New The fun, yet York City for my senior professional, envi- Capstone in Spring 2018. ronment at LeadDog I worked in the Account allowed me to thrive. Management Department, I formed strong where I gained valuable professional and per- hands-on experience in the sonal relationships world of sport marketing. with coordinators I worked on two main and senior vice presi- accounts: World Wrestling dents. I ventured out Entertainment (WWE) and of my department to National Basketball Players help other depart- Association (NBPA). I helped with the planning ments and accounts, allowing me to experience and ideation of the NBPA’s player/fan event that all facets of the sport industry. took place in early February during NBA All-Star Upon graduating from Syracuse University in weekend. For WWE, I assisted with the planning, May 2018, I returned to LeadDog as a full-time ideation, organization and execution of a fan account coordinator. LeadDog’s fast-paced event that took place during WrestleMania in environment will allow me to pursue my passion New Orleans. I joined the team in New Orleans in sports and provide me with knowledge and for eight days to work in the production office as experience to take with me throughout my well as run talent stages with WWE superstars professional career.

Student gains in-depth knowledge of NFL policies via senior internship By Bryan Kilmeade the previous day and SPM ’18 send them to the player’s During the Spring 2018 union, approve contracts semester, I completed my submitted by teams, senior Capstone at the assist with the daily National Football League reconciliation of the sal- with the Management ary cap, and be available Council in New York City. to complete tasks and The Management Council projects as needed. deals directly with the Working with the Collective Bargaining Management Council Agreement on the league’s gave me an incredible behalf. It handles everything opportunity to learn from managing the league’s about the salary cap and salary cap to regulating the Collective Bargaining amount of time players are allowed at the team fa- Agreement from some of the most knowledgeable cility in the offseason. I was lucky to complete my people on the subject and have access to informa- Capstone in the Spring, when I was able to see the tion I could not have gotten anywhere else. I was department operate in different phases: playoffs, lucky to see the department function and evolve Super Bowl, the start of free agency, and the draft. from in-season to off-season. My area of focus was in labor operations Upon graduating from Syracuse University, I and salary cap management, where I learned a have been interviewing for positions with teams tremendous amount about the salary cap and the with the potential to rejoin the NFL in a similar CBA. My main responsibilities were to edit the capacity. I look forward to pursuing a career in daily waiver wire and create contract grids from football on the team or league side.

SPMNews 9 Summer 2018 STUDENT S Students receive assistance from scholarship funds Sport Management students are eligible to apply for annual scholarships to assist with the financial aspects of completing summer internships or senior Capstones.

William Amon Hannah Duerr Daniel Hamilton Jack Kaczorowski Marielle McLoughlin JENNIFER CORN CARTER FUND Academy), Daniel O’Connor, (ESP Properties), Kyle O’Connor The Jennifer Corn Carter Senior Capstone Award for Sport Manage- (LeadDog Marketing Group), James Pappalardo (Roc Nation), ment supports students in the department during their senior Capstone Deanna Polanco (Roc Nation), Matthew Potolski (Brooklyn Sports experiences. For the 2017-18 academic year, three students were hon- and Entertainment), Erik Weiss (LeadDog Marketing Group), ored with this award: Kelsey Carlon, who interned with IMG Learfield Alex Wood (Turner Sports), and Corey Yablonski (Cleveland Cavaliers). Ticket Solutions at Rutgers University in Fall 2017; Jonathan Rich, In Summer 2018, ten students earned the scholarships: who interned with Sports Info Solutions in Fall 2017; and Alexandria Timothy Borza Jr. (Syracuse University Athletics), Nicklaus DiPaola Lamontagne, who interned with Open Sports (Canada) in Spring 2018. (St. Cloud Rox), Daniel Fishbein (Roc Nation), Benjamin Kropp Each received $500 to $1000. (NASCAR Foundation), Elise Lagerweij (University of Oregon Jennifer Corn Carter is a graduate of Syracuse University, with Athletics), Angela Marsh-Coan (Washington Nationals), bachelor’s and master’s degrees in social work. She was honored with the Elijah Newsome (United Soccer League), Tyler Penta (Brooklyn Falk College’s 2010 Alumna of the Year Award for her on-going support Sports and Entertainment), Perez Shaw (Tempo Storm), and of our students and Syracuse University. Her vision and support created Sydney Wysoczanski (Major League Lacrosse). the Jennifer Corn Carter Resource and Career Center that is housed in Falk College. UNDERGRADUATE SUMMER INTERNSHIP FUND The Sport Management Summer Internship Fund is used each summer STUDENT LEARNING FUND to provide support to undergraduate students pursuing unpaid summer Twenty-eight students were awarded scholarships from the Sport internship opportunities, enabling them to gain industry experience in Management Student Learning Fund in the 2017-18 academic year. the sport management field for a period of up to eight weeks. Each received $500 to $1000. Five students were each awarded $2,000 for 2018 summer intern- In Spring 2018, 18 students earned the scholarships: Jessica Banks ships: William Amon (LeadDog Marketing Group), Hannah Duerr (Brooklyn Sports and Entertainment), Keith Bremer (FC Dallas), (New York Red Bulls), Daniel Hamilton (Perfect Game Collegiate Destiny Castro (Brooklyn Sports and Entertainment), Seung Han Baseball League), Jack Kaczorowski (Select Sports Group), and Chun (Syracuse University Athletics), Lawrence Jordan (LeadDog Marielle McLoughlin (Mississippi State Athletics). Marketing Group), Bryan Kilmeade (NFL Management Council), For more information about the funds, contact Sport Manage- William Kniesner (Jigsaw Productions/Roadside Entertainment), ment internship coordinator Francesco Riverso at 315-443-5670 or Oliver Minor (Onondaga Community College Athletics), [email protected]. Caroline Morano (Thuzio), Emily Neal (Washington Nationals Youth

Sport Professionals of Color Club seeks new members The Sport Management Sport Professionals of Color Club wrapped During the 2017-18 academic year, the club began a new member- up its fourth year in 2017-18, as an organization to connect students ship drive under the leadership of president Ian Williams and held an NFL who identify as people of color with sport professionals from across the Draft watch party in Falk College. industry. The club is planning to invite sport The organization was formed during the industry guest speakers in the upcoming 2014-15 academic year with the purpose of academic year as well as plan outings. helping to guide young professionals in their Meetings are on Mondays at 7 p.m. in pursuit of success and career establishment in Falk College Room 407, and are open to the sport industry. The club strives to sharpen all Syracuse University students. Contact members’ professional skills, host speakers, Williams at [email protected] for more foster networking growth, and expose expe- information or call 315-443-9881. riential opportunities to its members.

SPMNews 10 Summer 2018 STUDENT S Do we have a deal? ‘Shark Tank’ participant ISlide partners with SPM 444

In the Fall of 2017, students in associ- “Data shows that millennials will soon ate professor Patrick Walsh’s SPM 444 represent the largest adult population Sports Marketing Management course in the United States, and this generation had the unique opportunity to work with of sport fans is changing the way sport a company that appeared on the hit ABC marketers think about the strategies television show “Shark Tank.” they must use to build relationships with ISlide develops premium, custom- their fans. As this is a major issue facing ized athletic slides (i.e., sandals) and has the industry we felt this would provide a number of partnerships in sports and the foundation of a great project for the entertainment, including deals with the students to work on.” NBA, Pittsburgh Steelers wide receiver Brent Rossi, executive vice president Antonio Brown, and international music of marketing and brand strategy at superstar DJ Khaled, among others. In PSE, and Erica Muhleman, executive 2017 ISlide was expanding into the col- vice president of business development legiate space by signing licensing deals at PSE, met with students to provide with a number of top universities across information about the project and the country. discuss how they have marketed toward “When we were approached by ISlide otherwise,” Walsh said. millennial fans in the past. they had recently signed their first collegiate “The SPM 444 project required me to The student groups then conducted licensing deal with Syracuse University and think critically about how I would apply the detailed market research on the millennial were seeking ideas of how to introduce their marketing principals I learned in the classroom consumer and fans, including an in-depth look SU-branded products,” Walsh said. “I knew to real-life business situations,” said SPM at secondary data, personal interviews, and a the students would embrace this since their senior Christopher Henderson. “The freedom comprehensive survey which the class devel- product is targeted toward the college demo- of the project allowed each group to have oped. The groups then developed marketing graphic, and ISlide was open to unique and complete ownership of their work. Being able strategies that they presented to Rossi at the creative ideas.” to present our work to, and receive feedback end of the semester. Throughout the semester, students from, founder Justin Kittredge was extremely “This project was beneficial in that it worked in groups to develop strategic market- beneficial. It was a rare opportunity to learn allowed the students to address a major issue ing plans designed to generate awareness from a successful entrepreneur in the industry.” impacting the industry and to develop ideas and sales for the SU-branded ISlides. ISlide which incorporated a variety of different mar- Founder and CEO Justin Kittredge and Direc- Students assist Pegula Sports keting strategies,” Walsh said. “Ideas ranged tor Sales Paul Gibson visited campus early in and Entertainment’s marketing from new social gathering spots in team the semester to introduce the students to the for millennials facilities, ticket packages and sales strategies, company, the product, and the athletic foot- exclusive events, sponsor integration, social In the Spring of 2018, SPM 444 students wear industry (and graciously provided each media content creation, and in-game enhance- worked with Pegula Sports and Entertainment student in class with their own customized SU ments all designed to meet the unique needs (PSE), which manages key business functions slides). Kittredge and Gibson were available and wants of the millennial sport fan.” across all of the Pegula-family owned sport throughout the semester to the students for “As a millennial and an SPM student with and entertainment properties such as the feedback and guidance, and the students were an interest in marketing, working on this proj- Buffalo Bills, Buffalo Sabres, Buffalo Bandits, able to present their marketing plans directly ect was my first attempt at creating marketing Rochester Americans, HARBORCENTER, and to Kittredge at the end of the semester. strategies and a thorough implementation Black River Entertainment, among others. “This project was a huge success as it plan, and having the chance to present to a “PSE and I discussed the challenges they, exposed the students to a brand with a strong PSE representative helped to boost my confi - and all sport organizations, face when trying to entrepreneurial focus and to an area of the dence,” said Brianna Cooper ’19. market to the millennial fan base,” Walsh said. industry they likely would not have considered

Support Sport Management We continually strive to offer a variety of opportunities to support our Sport Management students. From scholar- ships and financial assistance to immersion programs and experiential field trips, along with inviting distinguished guest lectures to campus and hosting relevant symposiums, Falk College’s sport management education goes beyond the textbooks and the walls of our classrooms. David Salanger, Falk College assistant dean for advancement and external affairs, would welcome the opportunity to talk and/or meet with you to discuss program support and student learning opportunities. Please contact David at 315-443-8989 or [email protected].

SPMNews 11 Summer 2018 STUDENT S SPM Club raises $56,800 at 13th Charity Auction The Sport Management Club at Syracuse Uni- students, we’ve attained faculty did with the char- versity raised $56,800 for Meals on Wheels our second highest total in ity auction,” said Meals Syracuse as a result of its 13th Annual Charity the 13-year history of this on Wheels of Syracuse Sports Auction. event,” said Kate Veley, SPM executive director Mason During the SU men’s basketball game club co-advisor. “It wouldn’t Kaufman. “The money on Dec. 9, 2017, supporters placed bids on have been possible without they raised will begin hundreds of items, including sports memora- the many products and ser- an assistance fund for bilia, electronics and tickets to major sporting vices generously donated by homebound seniors events. In conjunction with the live event, the Syracuse community and and disabled adults Steiner Sports also hosted an online auction, later bid on by thousands of SU who would have fallen which showcased a number of premium items fans. Our thanks to everyone between the funding up for bid. who, through their gifts, have gaps for meals.” “As a result of months of hard work on allowed us to perpetuate this The 14th annual behalf of nearly 100 Syracuse University event in support of the commu- auction will be held Dec. nity our students call home.” 1 at the Carrier Dome The SPM Club is a to benefit the Syracuse student-run organization in Rescue Mission. For the Falk College of Sport more information on this and Human Dynamics’ Sport event, visit www.suchari- Management Department. tysportsauction.com. Since its founding in 2005, The Sport Manage- the club has now raised over $412,000 for ment Club meets at 7 p.m. Tuesdays during local charities. Previous beneficiaries of the the academic year in Falk 200. For more infor- club’s annual charity auction have included the mation, contact SPM Club president Sarah Boys & Girls Clubs, Golisano Children’s Hos- Lundmark at [email protected]. Officers pital at Upstate, the Ronald McDonald House are executive vice president Anthony de la Charities of CNY, the Central New York SPCA, Fuente; vice president of programming Austin the Upstate Cancer Center, Special Olympics Towns; vice president of community service Student officers of the Sport Management Club present a check of the proceeds from the club’s 13th annual Charity New York, Food Bank of CNY, Make-A-Wish Max Josef; vice president of membership Sports Auction to representatives of Meals on Wheels. of CNY, the Salvation Army and McMahon/ Olivia Lavelle; and vice president of adminis- From left are Mason Kaufman, executive director of Ryan Child Advocacy Center. tration Joshua Davidoff. Meals on Wheels; SPM junior Anthony De La Fuente ’19; “Meals on Wheels of Syracuse was Falk College events manager Kate Veley SPM senior Elijah Newsome ’18; Falk College alumni and events manager Kate Veley; and Mike Nortman, Meals on impressed by the outstanding job the Sport serves as the Club’s co-advisor. Email her at Wheels community relations director. Management Club students and Falk College [email protected].

SPM partners with Yankees to teach ticket sales tactics Industry experts confirm that sales, and a panel discussion on the importance of ticket sonal contact with multiple people employed specifically ticket sales, is the most common sales. The panel consisted of five Yankees staff in the field is experience that cannot be dupli- career path into professional sports. To this members with varying levels of seniority from cated in a classroom,” Weinberger said. end, the Department of Sport Management six months to 14 years, including several SU In addition to sales training, employment established a partnership in 2012 with the Alumni. The students also enjoyed a facility possibilities are a key aspect to the partner- New York Yankees toward the training and tour and watched that night’s game from a ship between SPM and the Yankees. During employment of SPM students in ticket sales. private suite. each year of the partnership, the Yankees During the academic year, SPM instruc- “Exposure to real-world scenarios and per- have interviewed SPM students for full-time tors Al Weinberger and Dave Meluni positions on their inside sales staff, re- teach students essential sales skills sulting in several hires, both as summer and develop their understanding help and permanent positions. of the importance of sales to sport “Aligning our program with the organizations. The SPM 350/650 Yankees, and its iconic brand, provides Sports Ticket Sales class involves col- a superb opportunity for our sport laboration with the Yankees and their management students,” said SPM sales executives, making it unique in director Michael Veley. “This partner- sport management programs across ship provides students with the chance the country. to learn valuable skills and potentially The organization hosted the stu- lead to jobs with the Yankees.” dents at Yankee Stadium in April for

SPMNews 12 Summer 2018 STUDENT S

A letter from the Senior named valedictorian SPM Club president of Michigan Sport Business By Elijah Newsome, SPM ’18 SPM Club President, 2017 Conference When I began my journey at Syracuse University, one of the first things I did, beside go to Funk ’n Waffles, was join the Sport Management Club. I thought I was “supposed” to join because I am a Sport Management major and it would look good on my resume. Fast forward three years: joining the club has been one of the most rewarding things I did at Syracuse. The club combines philanthropy with knowledge and networking to create a unique dynamic that has resulted in it being one of the larg- est and most influential clubs on campus. In December 2016, when I was elected the club’s first African-American president, or first president of any -mi nority, I feared that I was not going to be able to improve or be as great an ambassador for the club as my predecessor Kevin Reese. Luckily I Sport Management senior Chris Henderson ’18 was named had the assistance of outstanding club officers. Valedictorian of the “Big Initiative” for the 2017 Michigan Sport In 2017-18, the club focused on three pillars that served as our Business Conference (MSBC) at the University of Michigan’s foundation: philanthropy, education, and networking. Stephen M. Ross School of Business. The club’s main focus was the 13th annual Charity Sports Auction, The event was held Oct. 6, 2017, and featured guest speakers which benefited Meals on Wheels of Syracuse. It was a huge success and industry professionals David Levy (president, Turner), Arn and we owe gratitude to auction chairs Stephen Marciello and Connor Tellem (vice chairman, Palace Sports & Entertainment), Abraham Monzo. Madkour (executive editor, Sports Business Journal), and Laura Our pillar of education involved learning from professionals in the Froelich (global head of sports partnerships, Twitter). A select industry as well as each other. We gained knowledge from recent SPM group of students each year are selected for the “Big Initiative” and alumni, who educated us about the senior Capstone project, workplace to receive extra networking time with the guest speakers. culture, networking and searching for jobs and internships. The Big Initiative Award, presented by the MSBC, is described We welcomed guest speakers from all aspects of the sport industry as “the nation’s premier award that recognizes outstanding and made a conscious effort to build a community within the club undergraduate student leaders who have achieved an exceptional so members got to know each other better. We volunteered in the level of success in the sport business industry. Those receiving the Syracuse community and began every meeting with a discussion on a honor are selected on the basis of demonstrated entrepreneurship, current issue in the industry. creativity, innovation and leadership.” This could not have been achieved without an incredible group of At the conference, Henderson gave a speech detailing his dedicated members and outstanding officers. Every member of this experiences and how having the opportunity to meet leaders in club has left a lasting impact on my life. sport, as well as dedicated sport management students from all In Fall 2018, the club will be led by Sarah Lundmark (selundma@ around the country, will help continue to grow his career. syr.edu). For more information, contact co-advisor Kate Veley at “Being a part of the Big Initiative class was very special,” [email protected]. The Sport Management Club meets at 7 p.m. Henderson said. “Having the chance to meet the other award Tuesdays during the academic year in the Falk 200. winners gave me insight to what others are doing to succeed in the industry. Getting to know past winners and learn what their experience has been like since graduating college was extremely valuable. Hearing what they like most about their jobs and what they wish they did differently will allow me to make more informed decisions as I go forward.” As Valedictorian, Henderson attended a lecture by Michigan head basketball coach John Beilein, and met past Big Initiative winners. “Hearing from leaders such as David Levy and Arn Tellem allowed me to learn where the leaders of the industry think the biggest changes will occur over the next few years and allowed me to think about how I will make an impact,” he said. Henderson has accepted a job with the NBA as a project employee in their new eSports league.

13 Summer 2018 STUDENT S SPM 324 partners with Syracuse Crunch Marketing Students in the SPM 324 Sport Sponsorship and Pro- motion class gained real-world experience during the Spring 2018 semester by partnering with the Syracuse Crunch AHL hockey team. The class focuses on the sponsorship and promo- tional principles used in marketing sporting events, as well as emphasizes proposal writing, sponsorship solicitation and all the elements of activating a promo- tional campaign. “We’re looking forward to providing students with a behind-the-scenes look into the sponsorship process for a professional sports team,” said Syracuse Crunch chief operating officer Jim Sarosy. “We’re honored to have the opportunity to assist in the students’ educa- tion and help prepare them for successful careers in sport management.” The spring semester coincided with the second half of the Crunch’s 2017-18 schedule. As part of the partnership, the class visited the Crunch’s office and followed their home game schedule for class assign- ments. The class experience culminated with a sponsorship proposal. “This is a very exciting and unique opportunity for our students,” said Additionally, the Crunch provided each student with tickets to three adjunct professor Dave Meluni. “I appreciated the chance to work with games to further enhance their understanding of in-game sponsorship the Crunch on this project as it provided Syracuse students a path into elements. the sport industry that is unmatched.”

Sales Club members receive hands-on experience Crunch, met with the club to lend their knowl- edge and expertise. Under the direction of SPM instructor Pat Ryan, club members look to build on existing connections with profes- sional sport organizations as well as network with industry professionals. The Sales Club was established in 2015 and serves as a medium for members to gain hands-on experience in the sport sales indus- try, as well as provide networking opportuni- ties for students to earn jobs and internships. In Summer 2018, members of the Sales Club interned with the New York Yankees, New York Mets, Madison Square Garden, Boston Red Sox, and USA Track & Field, among others. Club officers for 2018-19 are Con - Adam Vogel, of the New York Mets (front, fourth from left), met with the SPM Sales Club in the Fall 2017 semester. nor Monzo, president; Seth Kourpas, vice president and director of programming; Sam The Sport Management Sales Club continued outside of Syracuse Athletics. The club re- Marteka, director of community service and its partnership with the Syracuse University ceived live sales experience by selling football event chair; Drew Bush, director of member- Ticket Office, selling tickets to SU football, season tickets at SU’s “Select-a-Seat” events. ship; Sam Incardona, secretary; and Jon Nunes, women’s basketball, and men’s basketball In April 2018, the SPM Sales Club worked sergeant-at-arms. games. The club has put in many hours with the Syracuse Crunch to put on an “SU For more information, contact Monzo at volunteering in the ticket office to help grow Night” for the Crunch’s game against the Utica [email protected] or Ryan at paryan@syr. the attendance at sporting events through Comets. A portion of the proceeds benefited edu. The Sport Management Sales Club meets cold-calling and group prospecting. Members the Boys & Girls Club of Syracuse. at 6:30 p.m. Thursdays during the academic are looking to broaden their knowledge by Guest speakers Adam Vogel, of the New year in Falk 400. All Syracuse University continuing to grow in size, and also to work York Mets, and Mark Hayes, of the Syracuse students are welcome to attend.

SPMNews 14 Summer 2018 STUDENT S Top data analysts! Sabermetrics Club wins national competition A team representing the Syracuse players; three from a group of six University Sport Management that the judges assigned and one Baseball Statistics and Saber- wildcard player of their choice. metrics Club won the SABR The groups used statistics such Diamond Dollars Case Competi- as exit velocity and weighted- tion at NYU on November 17, on-base-average (wOBA) to de- 2017. Sport Analytics majors termine the optimal launch angle Justin Perline (’19), CB Garrett and prepared their presentations (’19), Luke Scheetz (’21), Trevor using programs such as STATA, Olofson (’21), and Zak Koep- Excel, and Tableau. pel (’21) won the competition With the help of a gener- against other universities such as ous gift from Jeff and Andrea Villanova, NYU and Fordham. Sport Analytics majors Luke Scheetz (’21), CB Garrett (’19), Zak Koeppel (’21), Justin Lomasky, the group flew to The teams were tasked with Perline (’19), and Trevor Olofson (’21) (from left) teamed to win the 2017 SABR Arizona and presented during creating a model to determine a Diamond Dollars Case Competition at NYU. Spring Break. The conference player’s BABIP (Batting Average “I’m very proud of these and Sport Analytics minor Chris featured speakers who discussed on Balls In Play), both for hitters, students,” said Sport Analytics Karasinski (’19). the current state of baseball, as as well as the BABIP that pitchers professor and club advisor Dr. well as a networking event for the allow. They were then asked to Rodney Paul. “The new Analytics Club competes in Phoenix students to engage with execu- use this to determine the players program has accumulated very For the fourth straight year, tives who work in the business who are going to see the biggest talented students and I look the SABR club participated in of baseball analytics. The group increases and decreases in their forward to their continued the Society of American Baseball also attended spring training BABIP next season. interaction with each other, their Research (SABR) Analytics’ Dia- games and spoke with members The teams were given five progress through the curriculum, mond Dollars Case Competition of the Arizona Diamondbacks’ days to collect data, create a and their present and future in Phoenix, Arizona, over Spring business analytics team, including model, and prepare a 30-minute successes in the field.” Break in March 2018. Syracuse SPM alum Greg presentation on the topic that was Also competing for SU at For this year’s competition, Ackerman ’15. given in New York City. Judges the event were Sport Analytics participants needed to optimize a The Baseball Statistics and for the competition included Ben majors Evan Weiss (’19), Kyle hitter’s launch angle, which is the Sabermetrics Club meets every Jedlovec (Baseball Info Solutions), Liotta, (’20), and Colby Olson vertical angle at which the base- Wednesday at 6pm in Falk Room Chris Pang (New York Mets), and (’21), as well as Sport Manage- ball comes off the bat and goes 400. Email Dr. Paul at rpaul01@ Cameron Barwick (MLB). ment major Mike Cavalier (’19) into play. The team chose four syr.edu for more information.

Football Analytics Club Connect with SU Sport Management gains momentum Department of Rodney Paul Sport Management Analytics Program Director The Sport Management Football Analytics Club was established in Syracuse University [email protected] September 2017 and inspired by the popularity of the SPM Baseball 402 MacNaughton Hall Nicole Imbrogno Statistics and Sabermetrics Club as well as the first class of Sport Syracuse, NY 13244 Internship Placement Coordinator Analytics majors. Over the past year, the club worked on a research 315-443-9881 or [email protected] project, interacted with guest speakers, and discussed football. 315-443-2630 (fax) 315-443-9716 Francesco Riverso The topic of the club’s research project is, “How player arrests Internship Placement Coordinator affect team winning percentage in the NFL.” The club looked at every Michael Veley [email protected] player arrest from 2000 to present using an online database and re- Director and Chair [email protected] David Salanger corded the player’s team and year(s) they were arrested. Also included Assistant Dean, Advancement & in the research is each players’ on-field value since a non-starter being Kathryn Tunkel External Affairs, Falk College Administrative Assistant to [email protected] arrested would not have the same effect on the team as a star player Michael Veley being arrested. [email protected] Kate Veley The club welcomed guest speakers Tucker Zeleny, director of Events and Alumni Manager, Margie Chetney Falk College sports analytics at the University of Nebraska; JT Busco, Syracuse Uni- Administrative Assistant [email protected] versity assistant football coach; and Ryan Smith, analyst and account [email protected] Web: falk.syr.edu/sport- manager at Pro Football Focus. The speakers gave students insight Gina Pauline management into the use of analytics in both professional and college football. Undergraduate Program Director Facebook: SU Falk College The Football Analytics Club meets at 6 p.m. Mondays during [email protected] Department of Sport Management the academic year in Falk 400. All Syracuse University students Jeff Pauline Twitter: @SUSportMgmt are welcome to attend. For more information, email Zak Koeppel at Graduate Program Director LinkedIn: tinyurl.com/ [email protected]. [email protected] SUFalkCollegeLinkedInAlumni

SPMNews 15 Summer 2018 STUDENT S Women in Sports and Events wraps up busy year Women in Sports and Events (WISE) is a to learn from such a historically successful Urban Life Fitness to host a Spin-A-Thon nationally recognized group whose goal is to team.” in April to fundraise for future professional be a leading voice and resource for women “All of the women were extremely development trips and workshops. who currently work in, or aspire to be a part of, welcoming and our group greatly benefited In Fall 2017, the group traveled to Colgate the professional field of sports and events. In from learning more about the structure of the for a tour of its athletic facilities, attended 2009, Syracuse University was voted in as the Celtics organization, gaining professional de- espnW’s Campus Conversations hosted first collegiate chapter of WISE’s national or- velopment advice and absorbing the insights by SU Athletics, and collected monies for ganization, and since its inception on campus, the women Trick-or-Treat for UNICEF. They co-hosted has offered multiple professional development shared,” said two professional development opportunities for its members. WISE presi- workshops: one focusing Students in WISE were involved with dent Caitlin on salary negotiation several events and activities during the 2017- Burke ’19. with Dr. Mary Graham 2018 academic year, including planning a “It was and Dr. Terry MacDonald weekend trip to Boston, hosting a Spin-A-Thon special to and the other on interview fundraiser, and assisting with an inaugural connect preparation, led by alumni event on campus. with SPM WISE advisor and Sport With the help of SPM graduate Chrissy graduate Management internship (Cronin) Leach ’10 and Jonathan Blanchette Chrissy placement coordinator ’10, the club organized a Nicole Imbrogno. two-day trip to Bos- “WISE provides a fan- ton to network and tastic way for young women learn from industry to hold leadership positions professionals at the Leach, and to and create opportunities for Boston Celtics and at learn more members, such as hosting events or collaborat- the Boston College about her ing with other on-campus groups,” Imbrogno Athletics Department. path from said. “These are great talking points when The women arrived to Syracuse to networking as well as on interviews, not to TD Arena on a Friday the Celtics.” mention a solid way to learn skills to take with afternoon in February The next them once they leave campus.” and were greeted by a day, club The club officers for 2018-19 are Caitlin panel of seven wom- members visited Burke, president; Jocelyn Mong, vice presi- en—all WISE Boston Boston College to meet with Blanchette, dent; Leah Riccolo, vice president of recruit- members—that work in the front office for the associate director of sports marketing, for a ment; Kristen Rogers, vice president of internal Celtics. They then attended a game later that Q&A session and private tour of the athletic programming; Jennifer Bard, vice president of night. Discussion topics included a company facilities. external programming; Sarah Lundmark, trea- and organizational structure overview, depart- “We really enjoyed our visit with Jason at surer; Olivia Lavelle, director of social media; ment and position responsibilities, and what Boston College, where he told us about his and Kaitlynn Miller, secretary. hiring managers look for in an employee. work in the marketing department,” Burke WISE, which meets at 6 p.m. Tuesdays “The Celtics executives were very wel- said. “The 16 of us who traveled to Boston in Falk 200, includes women from all majors coming, and eager to share their experiences truly saw the value in reaching out to our on campus interested in pursuing careers in with us,” said WISE treasurer Sarah Lundmark fellow SPM alumni to form these types of sports and events. For more information, email ’19. “Their insight and guidance was thought- connections, which are critical as we aim to Imbrogno at [email protected] or call ful and genuine, and I, as well as the club, feel broaden our experiences in the sport industry.” 315-443-7418. very fortunate to have gotten this opportunity Membership worked with local company

Students conduct analytical basketball research The Sport Management Basketball Analytics Club concluded its second The club aims to gather a group of students who share the same year in 2017-2018, and was able to expand its membership through zest for basketball, in addition to their drive for research. Members prac- the introduction of SU’s first Sport Analytics class. The group strives to tice their analytical skills in Excel as well as utilize their research skills on uncover fascinating statistical trends in basketball. basketball databases to find appropriate data for analysis. A future goal The organization was assembled to conduct analysis on the NBA, of the club is to construct research that can be presented at basketball NCAA basketball, and high school basketball. The club has expedited analytical conferences. the process of recording large sums of data at an efficient pace. This has The club meets at 7 p.m. Tuesdays in Falk 101. All Syracuse Universi- led to more thorough research as well as additional projects. The club has ty students are welcome to join. Contact Jonathan Bosch at jbosch@syr. analyzed “The Effects of a Max Contract on an NBA Player’s Perfor- edu for more information. mance,” and “The Best and Worst Tandems (High Profile) in the NBA.”

SPMNews 16 Summer 2018 FA CUL TY AND ST AFF Research and publications: By the numbers Applied research and academic publishing in peer-reviewed journals was prevalent during 2017-18, with SPM faculty members presenting their findings at national and international conferences. Several academic journals Sport Management  North American Society  CBS Sports  New York Post published SPM faculty faculty presented research of Sport Management,  Charlotte Observer  The New York Times research manuscripts and findings and gave industry- Halifax  ChinaDaily.com  NFL Network peer-reviewed articles, related presentations at  Society for American including: conferences across the Baseball Research,  CNN  The Observer-Dispatch  Academy of Economics world, including: Phoenix  Economist  The Post-Standard and Finance  Academy of Economics  Sport Communication  ESPN Radio (Syracuse) and Finance, Houston  Athletic Business Journal Summit, Indiana  ESPN’s Outside the Lines  Reuters  Academy of Management,  Eastern Economic Journal  Sport Marketing  Financial Times  Seattle Times Atlanta Association Conference,  Global Sport Business  Forbes  Sports Business Journal  Association for Applied Boston International Sport Psychologists,  FOX News  International Journal of SPM faculty have been  Sports Business Journal Orlando quoted or interviewed  Geneva Tribune Sport Finance  Time  Game Theory Conference, by national print and  Global Journalist  International Journal of Stony Brook broadcast media, including:  Time Warner Cable News Sport Management  The Hockey News  International Association  ABC News and Sports  International Business  Journal of Prediction for Sports Law conference,  USA Today Markets  Associated Press Times Rome  US News and World  Athletic Business magazine  LA Times  Journal of Law and  International Sport Report Economics of Sports Business Symposium,  Baseball Hall of Fame’s  Las Vegas Sun Memories and Dreams  Wall Street Journal  Managerial Finance South Korea  National Public Radio magazine  Washington Post  The Sporting News  Midwest Sport Analytics  NBCnews.com  Barron’s  Yahoo Sports  Syracuse University Conference, Iowa  NBC Sports  Bloomburg News Magazine  National Analytics  New York Daily News Conference, Minneapolis  Boston Globe

Associate professor SPM teaching professor, receives ’CUSE Grant wife honored for Sport Management associate professor Dr. Shane Sanders has been awarded a ’CUSE (Collaboration for volunteer work Unprecedented Success and Excellence) Grant from the Syracuse University office of the Vice President for At the Ability Partners Research. Foundation’s 15th Winter Sanders teamed with Falk College Public Health assis- Gala and Auction in tant professors Arthur Hamie Owora and Brittany Kmush, Geneva on Feb. 2, 2018, as well as Human Development and Family Science Sport Management professor Merril Silverstein on a proposal titled “Cause of teaching professor Pat Death, Longevity, and Career Statistical Characteristics Ryan and his wife, LuAnn among Former NFL Players: An Empirical Analysis using Categorical and Survival Ryan, were named volun- Models.” The grant is for $29,921. teers of the year. The quartet seeks to determine the relationships between on-field attributes/ LuAnn has been a events, longevity, and cause of death among former NFL players. The purpose of the general education teacher study is to identify cause of death risk factors among former (deceased) NFL play- at Happiness House for ers. They will focus on career longevity, position, style of play, and on-field statistics 16 years, before retiring correlated to trauma to understand the role of neurodegenerative disease in mortal- in June 2018 after a 42-year teaching career. Happiness ity among this sub-population. House offers programs and services for children and The purpose of the ’CUSE Grant is to enhance interdisciplinary collaborations, adults with disabilities, and their families, in Ontario, to grow the research enterprise and enhance scholarship at Syracuse University in Seneca, Yates, and Wayne Counties. order to increase extramural funding and high-quality scholarly output. The program After working for 30 years in the corporate world, Pat is designed to support faculty in becoming competitive in securing external funding has taught at Syracuse University since 2008. He held and sponsorship. senior sales positions in the software, communications This is a two-year research grant. In the second year, the researchers will submit and information technologies industry. to present their findings at the Boston University CTE Conference in October 2019.

SPMNews 17 Summer 2018 FA CUL TY AND ST AFF

SPM news and notes Dr. Jeeyoon Kim The 2017-18 academic year was productive for SPM faculty and staff on Assistant professor campus, domestically, and internationally. From presenting research at con- Dr. Kim finished her second year in the Department ferences worldwide to mentoring students on campus and in the community, of Sport Management, where she taught Principles SPM faculty and staff continue to bring new and important perspectives of Sport Management, Olympic Sport Management impacting today’s most critical issues in sport. Listed below is a small sampling and Sport Venue Management. She presented her of select accomplishments. We invite you to visit the Falk College and research at the 2017 Sport Marketing Association Department of Sport Management web sites regularly (falk.syr.edu/sport- Conference in Boston and the 2018 North American management) to stay current with SPM students, faculty and staff news. Society for Sport Management in Halifax, Nova Scotia. Dr. Kim also attended the International Sport Business Symposium in South Korea during the 2018 Winter Rick Burton Olympics, and accompanied SPM 356 students on an David B. Falk endowed professor experiential learning trip to Lake Placid. Burton presented his research at the 2017 Sport Mar- keting Association Conference in Boston, and attended David Meluni the NCAA National Convention in Indianapolis. He Assistant teaching professor serves as SU’s Faculty Athletic Representative to the Meluni has spent the past four years as an adjunct NCAA and ACC, and was selected by Sports Business professor in Sport Management. He has more than 18 Journal to serve on a panel at the Learfield Intercolle- years of experience in the sport industry, including as giate Athletics Conference in New York City. He served Vice President of Sales and Business Development for as a moderator for the Montreal Sport Summit and both 805 Stats and Infinity Sports and Entertainment, co-authored a new book titled “20 Secrets to Success and Vice President of Sales at SIDEARM Sports. Me- for NCAA Student-Athletes Who Won’t Go Pro.” luni, who will teach SPM 215, SPM 225 and SPM 324, is a Syracuse native and a graduate of Ithaca College Dennis Deninger and Florida State University. Professor of practice The former ESPN production executive and three-time Dr. Rodney Paul Emmy Award winner teaches Sport Communications, Professor the Super Bowl and Society, and the Sports, Media Dr. Paul presented his research at the SportCon and and Society courses. Working with his students as the Minne Analytics Group Conference in Minneapolis, research team, Deninger has produced four documen- the Academy of Economics and Finance in Houston taries for Falk College. This year he began a planned and the European Association of Sport Economics in series of “Orange Immortals” films with Floyd Little tell- Liverpool, England. He served as a panelist for the ACC ing his life story from a childhood in poverty to football Week Power Breakfast on Sport Analytics in New York success at Syracuse and the Pro Football Hall of Fame. City, the Chicago Sports Museum’s Data Analytics Deninger was also the founding director of the Sports Conference and SU’s Los Angeles Program’s Analytics Communications graduate program at the Newhouse Open House. Dr. Paul serves as advisor of the SPM School of Public Communications. Baseball Statistics and Sabermetrics Club and teaches Dr. Mary Graham Sport Analytics courses. Professor Dr. Gina Pauline Dr. Graham was on sabbatical leave in the Spring Associate professor, undergraduate program director 2018 semester. She was awarded a Taiwan Fellow- Dr. Pauline attended the 2017 Association of Applied ship from the Ministry of Foreign Affairs, Republic of Sport Psychologists (AASP) national conference China, to conduct cross-cultural research on human in Orlando, where she met with executives at Walt resource management in manufacturing supply chains. Disney’s Wide World of Sports about internships for She served as a visiting scholar at National Central SPM students. She also met with organizers from the University in Taiwan and at National Taiwan University 2017 Disney World Marathon about conducting a of Science and Technology in Taipei. She attended research study. Dr. Pauline worked with Sport Venue the International Sport Business Symposium in South and Event Management students to host a Charity Golf Korea during the 2018 Winter Olympics. Dr. Graham Classic in Spring 2018. has been named a Provost’s Faculty Fellow for the 2018-19 academic year. In this capacity, she will work closely with the Faculty Senate to finalize campus-wide shared competencies for undergraduate students.

SPMNews 18 Summer 2018 FA CUL TY AND ST AFF

Dr. Jeff Pauline Dr. John Wolohan Associate professor, graduate program director Professor Dr. Pauline presented his research at the 2017 Associa- Dr. Wolohan was on sabbatical leave in the Spring tion of Applied Sport Psychologists (AASP) national 2018 semester. He spent the semester in China, conference in Orlando. He serves on the AASP Con- England and South Africa meeting with universities tinuing Education Committee and is also a member of and businesses. Wolohan is under contract to co-write AASP, the SU Appeals Board, and Falk College’s Griev- a book on “Global Sports Law.” He served as guest ance Committee. Pauline took students in SPM 101 speaker at Tencent’s Digital Sports Global Summit in to the Syracuse Rescue Mission to serve meals and log Beijing, China, and served as an invited panelist at the volunteer hours. He also attended the Stadium Manag- Marquette University Law School for its conference ers Association National Conference in San Diego. titled “Maintaining the Integrity and Commercial Value of Sports While Protecting Athletes’ Rights.” Patrick Ryan Associate teaching professor Sport Management staff updates Ryan is the advisor of the Sport Management Sales Margie Chetney finished her fifth year in Sport Club and mentors the SPM Learning Community. He Management as an administrative assistant. She works works closely with Falk College information technol- closely with students and faculty, organizes SPM ogy staff to best outfit the college with the necessary events, serves as editor of the SPM newsletter and equipment for the Milton Conrad Technology Center handles social media and news for the department. and helped plan the computer software needed for Falk’s new Sport Analytics lab. He also accompanied SPM 356 students on an experiential learning trip to Lake Placid. Nicole Imbrogno (SPM class of 2008) finished her second year as an internship placement coordinator in Dr. Shane Sanders Sport Management. She works with SPM seniors on Associate professor Capstone guidance, undergraduates on internships and advising, as well as being a liaison for department Dr. Sanders gave a lecture in SU’s Electrical and Com- alumni. She is the advisor of the SPM Women in Sports puter Engineering and Computer Science Department and Events (WISE) Club and also teaches SPM 201 on the topic of algorithms to compute inconsistencies and HSH 101. in cross country running meet scores. He teamed with Falk colleagues to secure a ’CUSE grant for $29,921 to Lisa Liparulo started as an internship placement study death rates and causes among former NFL play- coordinator in Sport Management in August 2018. She ers. Dr. Sanders is the advisor for the SPM Basketball has worked as an academic advisor at SU’s Whitman Analytics Club and teaches Sport Analytics courses. School of Management since 2013. Liparulo has a Master’s in Counseling and Human Services, as well as Michael Veley her CAS in Intercollegiate Athletic Advising and Sup- Director and chair, Rhonda S. Falk endowed professor port, from SU. Her Bachelor’s is in Business Manage- Veley serves as vice president of the Syracuse Sports ment from SUNY Buffalo. Corporation, is the public address announcer for SU

football and basketball games, and is the co-advisor of Francesco Riverso finished his third year as an intern- the SU Sport Management Club. He served as a guest ship placement coordinator in Sport Management, speaker for the CNYAlumni Association and Institute working with undergraduate students on advising, for Retired Persons and as a panelist for the ACC Week internships, career events, networking and senior Power Breakfast on Sport Analytics in New York City Capstones. He also teaches SPM 201 and HSH 101 and at the Chicago Sports Museum’s Data Analytics and works with Sport Analytics students on academic Conference. Veley is a member of the Falk College advising. Beginning in Fall 2018, Riverso begins a new Dean’s Cabinet and the Advisory Board of the Center of role as Sport Analytics project manager and advisor. Sports Business and Research at Penn State University. Kathryn Tunkel, who celebrated her 25th year at Syra- cuse University in 2018, is the administrative assistant Dr. Patrick Walsh to SPM director Michael Veley. She works closely with Associate professor students and faculty, handles all SPM course schedul- Dr. Walsh presented his research at the Sport Marketing ing, classroom assignments, Intra-University Transfer Association Conference in Boston and the Sport Com- and SPM minor applications, and student enrollment. munication Summit in Indiana. He had articles published in the International Journal of Sports Marketing and Sponsorship, Journal of Applied Sport Management, and Global Sport Business Journal. He currently serves on the editorial boards of Sport Marketing Quarterly, the International Journal of Sport Management, and the Journal of Global Sport Management.

SPMNews 19 Summer 2018 NEWS AND EVENTS

History-making athlete, social activist Academic Kathrine Switzer delivers 2018 and athletic Commencement address at SU advisors pursue Barrier-breaking athlete, author and activist I was an emerging athlete and a determined Kathrine Switzer ’68, G’72 delivered Syracuse young advocate for women’s sports, I was Certificate University’s 2018 Commencement address sitting in that audience of graduates imagining on May 13, 2018, at the Carrier Dome. what the future would hold. I predicted many of Advanced As a 20-year-old Syracuse University things, but I never, ever, could have predicted junior in 1967, Switzer became the first that one day I would be speaking to that audi- Studies woman to officially enter and run the Boston ence,” Switzer said. Marathon. That life-defining day inspired her She told the Class of 2018, “There is a The Department of Sport Management to create greater opportunities for women in funny thing about both knowledge and run- offers a graduate Certificate of Ad- sports, including organizing an international ning—the more you learn, the more you don’t vanced Studies (CAS) in Intercollegiate running circuit of women’s races, being instru- know, and the faster you get lets you know Athletic Advising and Support as a joint mental in having the women’s marathon ac- how much more training you really need. You program with the School of Education’s cepted in the Olympic Games and establishing are probably the worst judges of your own Department of Higher Education. 261 Fearless, a global nonprofit to empower capability, and the only way to push beyond The purpose of the CAS is to prepare women through running. your self-imposed limits is to take the next current and future professional academic “We are privileged to have Kathrine step. You’ll surprise yourself.” and athletic advisors, and higher educa- Switzer as Syracuse University’s Commence- As a journalist, she has published hundreds tion professionals (academic and athletic ment speaker. Her story of determination as of articles, and is the author of three books, advisors, higher education student af- a young athlete and her work as an advocate including her memoir “Marathon Woman,” for women in sports created much-needed “26.2 Marathon Stories” (which she co-wrote fairs professionals/administrators, and change,” said SU Chancellor Kent Syverud. with her husband, Roger Robinson) and “Run- coaches) by providing a focused area “Students can take inspiration from her ning and Walking for Women Over 40.” of academic inquiry related to research, enthusiasm for her sport that has led to a life In 2015, Switzer established 261 Fearless practice and policy perspectives in inter- of remarkable achievement.” as a global nonprofit organiza- collegiate athletics and college student- Switzer, who is a Sport Management tion to empower and unite athlete development. Given the ongoing Advisory Board member, graduated women through the cre- visibility and attention being paid to from the Newhouse School of Public ation of local running athletic academic advising and support Communications and the College clubs, educational services at various colleges and universi- of Arts and Sciences and has been programs, commu- ties, this area of study is particularly rel- recognized for her activism in nication platforms evant in the preparation of professionals advancing women’s sport, health and social running who work in athletic advising and student and equality. Among her many events. The service capacities with intercollegiate honors, she was inducted into the number 261 is student-athletes. National Women’s Hall of Fame in a nod to her bib CAS coursework emphasizes an un- 2011 and the inaugural class of number in the derstanding of the economic, social and the National Distance Run- 1967 Boston academic roles of intercollegiate athletics ning Hall of Fame in 1998. Marathon. to American colleges and universities. “Fifty years ago, when Students explore academic and athletic policies, internal and external oversight of athletics, and current reform issues in college sport. They also study current research on college sport and student- athlete development as they review best practices for advising and academic programming for student-athletes within an intercollegiate sport culture. In May 2018, three students com- pleted the CAS. For more information, visit https://falk.syr.edu/sport-manage- ment/academic-programs/#casiaas.

SPMNews 20 Summer 2018 NEWS AND EVENTS Assistant professor conducts research at Winter Olympics Sport Management assistant professor Dr. Through the project, Kim aimed to next host of the Winter Olympics. Jeeyoon Kim was honored to attend and con- understand and derive strategies to stimulate Kim joined Falk College’s Department duct research at the 2018 Winter Olympics in young people’s interest in watching the Winter of Sport Management in August 2016 after February in PyeongChang, South Korea. Olympics, and to effectively transfer that earning her Ph.D. from Florida State Univer- Kim researched the negotiation of interest to sport participation. With Korean sity. Her research agenda is anchored on the motivation and constraints in young people’s and Chinese youth selected as the target impact of sport events on local communities decision-making for tuning into the Winter population, the findings will help deliver a and event consumers. Prior to this role, she Olympics. More importantly, her research in- better sport participation legacy for the 2018 served with the Korean Olympic Commit- vestigates how watching the Winter Olympics PyeongChang Winter Olympics in the host tee. For over five years, she worked for the affects the decision-making process for sport country as well as across Asia. With the 2022 International Games, International Relations participation. Winter Olympics scheduled for Beijing, the and 2018 PyeongChang Olympics Task Force Kim was awarded an $18,000 grant as research will provide valuable insights for the Teams. part of the International Olympic Commit- tee’s advanced Olympic research grant for her project “Building a Sport Participation Legacy Through the 2018 Winter Olympic Games.” She also received a Falk College Seed Grant for $7,500 for the project “Building Korea’s Brand Personality and Equity with the Olym- pic Brand and the 2018 PyeongChang Winter Olympics.” Sport participation legacy among younger generations is of primary interest to South Ko- rea and any countries hosting Olympic Games, as well as those invested in the Olympic move- ment. With a large youth population and a strong strategic position in Asia, PyeongChang hoped the 2018 games enabled a legacy of new growth and potential.

Lake Placid trip offers students piece of Olympic history In February, undergraduate Sport Management students (as part of their arena, where the 1980 “miracle on ice” took place, and visited the SPM 356 Olympic Sport Management class) traveled 1932/1980 Winter Olympic Museum. They visited the Olympic to Lake Placid, accompanied Jumping Complex, where they took an elevator to the top of the by SPM assistant profes- 120-meter ski-jumping tower. Also, the students toured the Olympic sor Dr. Jamie Kim and SPM Sports Complex, home to the bobsled, skeleton and luge tracks, and teaching professor Pat the biathlon range. Ryan. It was the ninth annual “Witnessing the Olympic legacy in person and learning from Winter Olympic Odyssey Olympic experts was truly a valuable experience for the students,” trip to Lake Placid for Sport Kim said. “This year’s trip was unique as we were able to watch the Management. 2018 Winter Olympics Opening Ceremony live from South Korea The group stayed over- on TV and enjoy the Olympic festivities together.” night at the United States Olympic Training Center, where Olympic and Paralympic hope- fuls were staying. Students also had a chance to play basketball and volleyball at the Center, and learn about the management of Olympic venues from United States Olympic Committee opera- tions manager Jared Steenberg. Led by Lake Placid historian and tour guide Jim Rogers, the group visited the Olympic Center hockey

SPMNews 21 Summer 2018 NEWSNEWS ANDAND EVENTEVENTSS Graduate students’ Charity Golf Classic benefits Vera House The Sport Venue and Event Management opportunities, and social responsibility, which and Events class. Students were responsible (SVEM) graduate program raised $20,000 are hallmarks of the academic programs across for all aspects of the tournament including during a charity golf tournament to benefit Falk College. The execution of this tournament selecting the community partner, course Vera House on May 7 at Drumlins Coun- is part of the SVEM curriculum that requires operations, marketing, hospitality, fundraising, try Club in Syracuse. The event, which was students to organize an event to gain a direct, and sponsorships. sponsored by Key Bank, included more than hands-on learning experience working in all Former United States Women’s National 100 golfers, lunch, a dinner reception, silent facets of the sports industry. Soccer Team goalkeeper Jillian Loyden served auction, guest speakers, and raffle prizes. “Having the opportunity to be involved in as keynote speaker. She founded the Jillian Monies raised will support Vera House’s the event planning and management process Loyden Foundation in memory of her sister, domestic and sexual violence program, provid- was a great way to learn and develop as Britton Loyden, a victim of domestic violence. ing shelter, advocacy, education, and counsel- industry professionals,” said Sport Venue and “The students took the framework of ing for women, children, and men. Event Management graduate student Kelsey this event and worked hard to expand upon “The Charity Golf Classic provides our Meisenzahl ’18. “The hands-on experience various areas to make the event unique,” students with a unique opportunity to learn, we gained is truly invaluable. Vera House is said Dr. Gina Pauline, Sport Management plan, and execute a sporting event,” said Sport such a deserving partner and we really enjoyed associate professor and undergraduate Venue and Event Management graduate pro- furthering their efforts in bringing awareness director. “The result was the creation of a top- gram director Dr. Jeff Pauline. “In addition to to domestic and relationship violence.” notch experience for attendees that included their professional development, students learn The students worked on the event as part golf, specialty food, music, contests, and an the importance of social responsibility.” of their SPM 665 Advanced Event Manage- incredible keynote speaker.” This event connected event manage- ment class and SPM 635 ment courses, including experiential learning Marketing Sport Venues

SPMNews 22 Summer 2018 NEWS AND EVENTS Batter Up! Sport Analytics seniors’ research published by Baseball America, accepted for European conference Sport Analytics students Justin Perline ’19 NHL: Comparing the top Leagues in Europe and Charles “CB” Garrett ’19 have been to the Minor Leagues in North America” invited to attend the European Sports accepted for the ESEA conference. Economics Association (ESEA) conference Perline is a dual major in Sport Analytics in Liverpool, England, in August 2018. The and in Newspaper and Online Journalism. seniors were notified in Spring 2018 that Garrett is a dual major in Sport Analytics their research was accepted for presentation and Broadcast and Digital Journalism. at the international conference. The European Sports Economics As- Their paper, “Minor League Team sociation Conference is the premier sports Success and Its Impact on MLB Player economics conference held annually in Performance,” with Syracuse University Europe. Sports economists present on a Sport Analytics professor Dr. Rodney Paul Charles “CB” Garrett Justin Perline variety of theoretical and empirical models as a co-author, is an academic treatment of related to the economics of sports. the research by Perline and Garrett featured in Baseball America, which “As undergraduate students, the acceptance of the paper for the is a top website in the world of baseball. ESEA conference is especially impressive,” Dr. Paul said. “Justin and CB The paper investigates positive externalities from minor league team will gain valuable experience being able to present to a premier audience success as it relates to marginal revenue product of a baseball player, of researchers in sports economics and will gain valuable suggestions measured by WAR (Wins Above Replacement). The results illustrate and ideas for both their current and future research from the conference that winning has a positive impact on individual performance later in a participants. I think they will find the topics discussed at the conference player’s career and has economic implications for baseball teams and for to be thought-provoking and will benefit them in their future careers.” the workplace in general. Read the article at https://www.baseballamerica.com/stories/ In addition to this paper, Paul also had his paper titled “The Role of quantifying-the-effects-of-winning-in-the-minor-leagues-on-player- Uncertainty of Outcome and Team Success on Attendance Outside the development/.

Students bask in Australia’s sport, history and culture Falk College Endowed Professor of Sport Management Rick Burton Australian universities such as Victoria University, University of Technol- took 12 students to Australia from June 13-30 as part of a three-credit ogy Sydney and James Cook University), site visits, and meetings/in- course titled SPM 300—Australia: Sport, His- teractions with Australian university professors, tory and Culture. The course is cross-listed as students and industry professionals. SOC 300 and much of the focus of this year’s “From learning to play Australian Rules trip was on the narrative of race in sports. It Football to visiting the aboriginal community, all was the seventh time the course was offered. the lectures and activities were enriching and eye The students stayed in each city approxi- opening,” said Sport Management major Jocelyn mately five days and along with classroom Mong ’19. “Through this trip, I met amazing work enjoyed cultural studies with people from different colleges at SU. We bonded trips to the rainforest and in-depth over everything Aussie-related: food, rugby, and study of indigenous communities. kangaroos, and have memories that will stick The group visited Melbourne, with us forever.” Sydney, and Cairns (the Great Bar- Burton, who previously worked rier Reef), taking in professional in Australia as the commissioner of football and basketball, as well the Australian National Basketball as snorkeling, scuba diving and League, said the purpose of the trip “jungle surfing” in the Daintree is to expose American students to National Park. The group visited a different country’s sport, history the Queen Victoria Markets, and culture. the Melbourne Cricket Ground “It’s exciting for our students to get (the famed MCG), Australia’s embedded in an unfamiliar setting and Sporting Hall of Fame, Sydney see the unique way in which Australia Harbour and Cape Tribulation, embraces its sporting culture,” Burton where British explorer James said. “This trip gives SU students the op- Cook ran aground in 1770. portunity to see a vibrant sports culture Students benefitted from that is different from what they see in scholarly lectures (at top the U.S.”

SPMNews 23 Summer 2018 NEWS AND EVENTSEVENTS Students immerse themselves in LA sport culture What better way to experience what the sport industry has to offer than Students also attended a Kings vs. Red Wings NHL game and Lakers spend eight days immersed in it? That’s exactly how 20 Sport Manage- vs. Nuggets NBA game. ment students spent their 2018 Spring Break, finding out all there is to “The Los Angeles Immersion trip was know about the Los Angeles the most transformative experience I have sport industry. been a part of since I arrived at SU,” said The intensive trip Taitum Kurasz ’18. “Having the opportu- to Southern California nity to speak with high-profile executives, is part of a course that visit world-class facilities, and see the allows students to West Coast under a new light completely interact with more than influenced my view of the sport industry. 45 industry executives It challenged me to consider working and practitioners from in sectors of the industry I had never nearly every sector of thought of.” the industry. The course The students were accompanied on compares and contrasts the trip by Veley and Sport Manage- business practices, ment internship placement coordinator marketing strategies, Nicole Imbrogno. The trip is made pos- branding initiatives, sible by a generous gift from Jeff and social media outreach Andrea Lomasky. and the organiza-

15 SPM students named to ACC honor roll Fifteen Syracuse University Sport Management student-athletes tional culture of competing sports franchises and entities in the greater were named on the Atlantic Coast Conference Honor Roll for the Los Angeles market. 2017-18 academic year, Commissioner John Swofford announced. “As a senior, the insights these executives shared could not have The Honor Roll is comprised of student-athletes who participated in pointed me in a better direction while at the same time reinforcing what I a varsity-level sport and registered a grade point average of 3.0 or have to do to reach my goals,” said David Jaffin ’18. better for the full academic year. The SPM honorees include: This year’s trip included meetings with professional Basketball Hall of Carolin Bader, soccer Famer Bill Walton and professional horse jockey Iggy Puglisi. The group Aliah Bowllan, volleyball visited Hollywood, Griffith Observatory, NASCAR, UCLA, Los Angeles Jan Breitenmoser, soccer Football Club, Dodger Stadium, Los Angeles Marathon, FOX Sports, Cody Conway, football CAA, Los Angeles Sports and Entertainment Commission, AEG, Santa Nolan Cooney, football Monica Pier, Stub Hub Center, Santa Anita Racetrack, Rose Bowl, Los Drina Domic, soccer Angeles Kings, Los Angeles Coliseum, and NFL Network, where they Baylee Douglas, softball watched a live segment of “NFL Replay.” Philo Germano, track and cross country “Every year the course and immersion trip to Los Angeles mirrors Josephine Kiesel, rowing the ever-changing landscape of the sports industry,” said Michael Veley, Alexandria Lamontagne, soccer Sport Management director and Rhonda S. Falk Endowed Professor, who Sydney Leiher, track and cross country teaches SPM 358. “We have incorporated new experiences every year Alexandra Olnowich, ice hockey and introduce students to some of the non-traditional sectors and job Johannes Pieles, soccer opportunities in sport. It’s an eye-opening experience, and best of all, it Lysianne Proulx, soccer has led to full-time employment for many students.” Lukas Rubio, soccer

SPMNews 24 Summer 2018 GUEST SPEAKERS SPM guest speakers 2017-18

Clint Cure Jake Kelfer Kim Pegula Ashley Robbins Dr. Robby Sikka Lynn Steenberg

Danielle Andrade, volunteer coordinator, A.J. Manderichio, social media director, Dennis Ceccarelli, senior product marketing manager, Rescue Mission Anaheim Ducks Xbox Game Pass Sarah Azria, assistant director budget and planning, Andrea Marino, senior manager of corporate Kyle Chank, vice president, operations and logistics, Syracuse University activation and marketing, Syracuse Crunch Minnesota Super Bowl Host Committee Dee Bailey, associate director, parking and transit Chris McCloskey, senior vice president of Alexa Dolan, Madison Square Garden services, Syracuse University communications, NBC Sports Teddi Doman, chief marketing officer, 360 Sports and Mark Barbuto, event staff manager, Carrier Dome, Ian McFate, director of clubs, Aramark Pro Football Camps Syracuse University Casey Miller, director of client services, Grabyo Terell Drayton, activations and communications, Bill Bonnell, producer, ABC Primetime College Football Tom Odjakjian, associate commissioner, Red Bull Tiffany Brec, campus project coordinator, Vera House American Athletic Conference Chris Fowler, host and play-by-play announcer, ESPN Neil Buethe, senior communications manager, DaeKwon Park, assistant professor, Syracuse Dejah Gilliam, coordinator, industry communications, United States Soccer University School of Architecture NASCAR JT Busco, assistant football coach, Syracuse University Michael Patent, co-founder and managing director, Joshua Glasheen, manager of sponsorship and Cassie Calvert, social media coordinator, Culture Group marketing, Bose Corporation Baltimore Ravens Kim Pegula, president and chief executive officer, Charma Harris ’13, tournament services manager, Adam Candee, sports business reporter, Las Vegas Sun Pegula Sports and Entertainment PGA Tour Joe Carfi, director of parking and transit services, Mark Potter, associate director ticket operations, Laura Kenney, senior manager of content alliances, Syracuse University Carrier Dome Box Office Walt Disney Parks and Resorts Olivia Cheng, marketing professional, Legends Bob Rauscher, creator “NFL Countdown” on ESPN, Erika Larsen ’17, athlete services coordinator, Ironman executive producer for ESPN’s coverage of Adam Lefkoe ’08, host/anchor, Bleacher Report Lisa Cotanch, director of tax reporting and financial 22 Super Bowls projects, Syracuse University Mike Mariano, director of research and analysis, Chuck Reutlinger, associate director, Wasserman Clint Cure, assistant general manager, Syracuse Chiefs/ Syracuse University Career Services New York Mets Michael Marsocci, manager of data analytics, Jason Riddell, senior sports scientist, EDGE10 Danielle Czysz, senior events associate, DraftKings Los Angeles Kings Ashley Robbins Congdon, director of athletic Shanell Mosley, assistant director for sport Michael Drobnick, inside sales manager, communications, UMass Lowell Philadelphia 76ers partnerships, US Fund for UNICEF Joe Rosen, lawyer, founder and managing member, Erica Muhleman, executive vice president of business Robyn Dumas, development officer, Brown & Rosen Make-a-Wish Foundation development, Pegula Sports and Entertainment Cameron Schuh, executive producer of multimedia, Andy Pregler ’15, alumni engagement and marketing Lauren Ferris, senior specialist people acquisition, NCAA Madison Square Garden coordinator, Lubin House, Syracuse University Leonard Shanes, project manager, Syracuse University Paul Gibson, director of sales, ISlide Jonathan Prinsell, manager of ticketing administration Dr. Robby Sikka, associate director of data analytics for and data analytics, Hamilton Tiger-Cats Football Club Suzanne Grassel ’08, special assistant to the president, sports medicine, Mayo Clinic Major League Soccer Francesca Ranieri, executive assistant, Brandon Steiner, CEO, Steiner Sports National Hockey League David Greco, director of operations, SPAC Eric Stensland, marking manager, Dunkin Donuts Brent Rossi, executive vice president of marketing and David J. Halberstam, former executive vice president, brand strategy, Pegula Sports and Entertainment Westwood One sports Scott Sugar, athletic director, Fayetteville-Manlius High School Matt Samost, senior director of new ventures, Joe Hart, president, Sound Bend Cubs Micah Tannenbaum, corporate social responsibility Tampa Bay Sports & Entertainment Mark Hayes, vice president of revenue development, manager, NBA D.J. Shea, account manager, LinkedIn Marketing Syracuse Crunch Mike Trager, chief marketing manager, The Trager Solutions John Huff, general manager, Live Nation Entertainment Group; former president of Clear Channel/ SFX Ryan Smith, analyst and New York Giants media Julie Hughes, accounts payable manager, Carrier Dome Tim Trussell, director of data science, Kinduct correspondent, Pro Football Focus Aaron Hugo, executive vice president, Pinckney Hugo Amber Vander Ploeg, Rescue Mission Ian Solomon ’14, account manager, Octagon Peter Irvine, manager of ticketing systems, Adam Vogel, director of inside sales, New York Mets Robert Stabenau ’13, manager, Sponsorship Research Carrier Dome Box Office International with MKTG John Wildhack, director of athletics, Gary Jacobus, head of business development, sports, Syracuse University Jayson Stark, baseball columnist and reporter and entertainment, Aramark Micah Tannenbaum, senior digital coordinator for Jake Kelfer, author, Elevate Beyond; founder, VIA SKYPE: social responsibility, NBA Professional Basketball Combine Greg Ackerman ’15, digital marketing analyst, Dawn Turner, director of marketing and brand Scott Kevy ’15, account executive, Momentum Arizona Diamondbacks management, Oklahoma City Thunder Justin Kittredge, chief executive officer and founder, David Baker, president and CEO, Stuart Wallace, quantitative analyst, Pittsburgh Pirates ISlide Pro Football Hall of Fame Tyler Wasserman, research analyst, Nielsen Sports Charles Lerner ’17, philanthropic broker Christine Berney, vice president of community Adam White, founder and CEO, Front Office Sports relations, Oklahoma City Thunder Lori Lashombe, accountant, Carrier Dome Box Office Jordyn White, publicity assistant, DKC Mike Lucero, global director for client strategy, Cassie Calvert, social media coordinator, Baltimore Ravens Kimberly Wingert, social media and marketing Twitch.tv manager, Amazon

SPMNews 25 Summer 2018 ADVISOR Y BOARD Meet the SPM advisory board membersmembersd

Brandon Steiner is the Howard Dolgon is president Shawn Garrity is the chief founder and chairman of and CEO of the Syracuse executive officer for Circle Steiner Sports Marketing Crunch. A founding TPR, a national entertainment and Memorabilia, the largest member of Alan Taylor production company he company of its kind in Communications, Inc., an founded in 2013 in Las Vegas. America. Considered a sports independent sports public His career also included the marketing guru, Steiner is relations agency, Dolgon has founding of a Las Vegas-based a permanent fixture in the spent more than 25 years in company called Performance Chair media as a regular on ESPN the public relations/marketing Plus. Garrity was a scholarship NY Radio 98.7 FM and as field. He is a visiting professor athlete at SU, playing football host of “The Hook-Up with at the S.I. Newhouse School from 1982-86. Brandon Steiner” on YES of Public Communications of Network. The author of Syracuse University. two books, Steiner received Mark Geddis is president and Syracuse University’s highest CEO of Geddis Holdings and alumni honor, The Arents Kelly Downing is a marketing managing partner of Super Award, in October 2015. veteran with more than 19 Fan Sports Fundraising. Prior years experience working with to that, he was the founder sports teams, international and CEO of Collegiate Images David Falk is the founder and sporting events, agencies, and and was also director of CEO of FAME and has long consumer brands. She is the marketing communications been recognized as one of the managing partner and chief for the Florida Marlins. industry’s leading figures and operating officer of State6, a most talented innovators. Falk strategic creative marketing is an investor in Consumable, and communications firm that Charma Harris, a 2013 a digital advertising company; takes an integrated approach graduate of SU’s Sport Hyperwave, a cooking to solving challenges facing Management program, is a Chair Emeritus technology company; Omega, brands and businesses. The talent acquisition coordinator a real estate company; and SU graduate began her career at CNA, a non-profit research Endless Entertainment, an with the New England Patriots and analysis organization interactive content company. and New England Revolution. based in Arlington, Virginia. In 2009, he released his Prior to CNA, Harris worked first book, “The Bald Truth.” for five years at the PGA Tour A gift from Rhonda S. Falk Michael Duda is the co- as a tournament services ’74 and David B. Falk ’72 in founder and managing partner coordinator and manager 2011 established the Falk of Bullish Inc., a marketing and at the WGC-Cadillac College of Sport and Human consumer investment-driven Championship in Miami, Dynamics. company whose portfolio Florida. has included Under Armour, Nike, Pelton, Casper, Harry’s, Ronald Bernard has over and Warby Parker. Duda has Pam Hollander is vice 35 years experience in the spent 25 years in the world of president of consumer entertainment, sports, and Madison Avenue, overseeing marketing at Allstate, where media industries in both multiple Super Bowl she leads the corporation’s senior operating and financial campaigns, sport company Sponsorship Marketing and capacities. He is president of launches and partnerships. Promotions group as well as LWB Consulting, a media/ Multicultural Marketing and sports consulting advisory to Local/Agent Marketing. She private equity firms looking Patti Fallick is the senior joined Allstate in 2000 and to make investments in director of broadcast has been in the marketing, the sports/entertainment operations at the United communications and public industry. States Tennis Association relations industry for more (USTA), where she oversees than 25 years. the broadcast department for Nicholas Carparelli Jr. is both the US Open and USTA senior director of sports properties. She manages the Cliff Kaplan is chairman of marketing at Under Armour. partnerships with US Open Equity Sports Partners (ESP), Previously, he worked as the domestic and international a boutique sports marketing senior associate commissioner rights holders, including and media company based at the Big East Conference the World Feed Broadcast. in New York City. Previous to and also worked for the New Prior to the USTA, she was a founding ESP, Kaplan, an SU England Patriots and at the member of the original team graduate, served as president University of Notre Dame. He for MLB Network’s record- and CEO of Van Wagner received his Master’s degree setting launch in 2009. The Sports and Entertainment. He from SU. SU graduate has won seven has been an industry leader Emmy Awards. for more than 25 years.

SPMNews 26 Summer 2018 ADVISOR Y BOARD

David Kleinhandler, an SU Michael J. Patent is the Mike Tirico, a broadcaster graduate, is president and co-founder and managing for NBC Sports, has handled founder of New Venture director of Culture Group, a variety of assignments Financial Wellness and has a pan-Asian entertainment for ESPN, ESPN Radio and been an entrepreneur for over marketing agency founded in ABC Sports since 1991, 30 years. His other projects 2016. The entertainment and establishing himself as one of include Dynasty Financial brand marketing executive the most recognizable faces Partners and Foundations, has a 15-year history of in the industry. He served including a partnership with developing creative brand as the primetime host of Carmelo Anthony’s “Courts partnerships and innovative Olympic coverage for NBC for Kids.” brand strategies in the U.S. in 2018. In 1987, he was and Asia. Prior to founding the first recipient of the Bob Culture Group, Patent served Costas Scholarship, given to a Christopher Lencheski is as senior vice president with broadcast journalism student interim global commercial AEG Global Partnerships in at Syracuse University. partnerships director at MP Shanghai from 2013-2015. & Silva. Prior to this role, he served as chairman of Tiffer Valente, a 2012 the board of managers and Jeffrey Rubin is the founder graduate of SU’s Sport chief executive officer for and CEO of Sidearm Sports, Management program, has IRG Sports + Entertainment a company he founded in spent the last five years (IRGSE). Lencheski has 2001, that works with over working for Endeavor’s IMG worked in the global sports 900 college athletic programs College division, with roles in and entertainment landscape across the United States and sales strategy and operations, for more than 20 years. Canada. Rubin also serves as well as partnership as an associate professor marketing. Prior to IMG, he of practice at Syracuse acted as a consultant for David Levy, an SU graduate, University’s iSchool. He is Tough Mudder in event safety is president of Turner active with the Jim & Juli and operations. Broadcasting System, Inc., a Boeheim Foundation, and position he was elevated to in other organizations across 2013. In this role, Levy added Central New York. John Wildhack has served as oversight of Turner’s domestic Syracuse University’s Director entertainment, kids and young of Athletics since August adults networks and business Ben C. Sutton Jr. is chairman 2016. Previously he worked portfolios to his leadership of Teall Capital, a private as executive vice president of of the company’s advertising equity company with portfolio programming and production sales, affiliate sales, and sports investments including Riddle for ESPN. The SU graduate units. & Bloom, Tailgate Guys, oversaw all of ESPN’s Sunshine Beverages, and production efforts, as well as Dyehard Fan Supply. Sutton programming acquisitions, Sandy Montag is was previously chairman and rights holder relationship president and CEO of The CEO of IMG College, which management, and scheduling. Montag Group, a talent he founded as ISP Sports in management, consulting, 1992 and built into a nearly content development and billion dollar enterprise. In Michael Wohl is president of media strategy company addition to being named Pinnacle Housing Group. He focused in the world of one of the most powerful focuses on the development sports, entertainment and sports executives in America, of quality, affordable housing lifestyle. Additionally, Sutton has received numerous in South Florida. The SU Montag spent 30 years at awards, including induction graduate heads Pinnacle’s IMG, and also developed and into the Sports Business disposition efforts throughout launched Ari Fleischer Sports Journal Hall of Fame. the state. Communications.

Kathrine Switzer is one Laurie Orlando is senior of running’s most iconic vice president for talent figures: her gender-barrier strategy at CBS News. The SU breaking run in the 1967 graduate oversees recruiting, Boston Marathon launched development, and planning for the women’s running on-air talent. Prior to joining revolution. The SU graduate CBS News, Orlando served as is an Emmy-award winning senior vice president for talent TV commentator, author, development and planning at speaker and founder of “261 ESPN. Fearless,” a global non-profit to empower women through running. She gave the Commencement address at SU in May 2018.

SPMNews 27 Summer 2018 ALUMNI To our SPM alumni, Change. That word represents our 650 Syra- To keep up to date on all SPM news and events, visit falk.syr.edu/ cuse University Sport Management alumni, sport-management. Be sure to follow Sport Management on Twitter @ combining bachelor’s and master’s graduates. SUSportMgmt, and “like” us on Facebook at SU Falk College Depart- Whether transitioning from college to career, ment of Sport Management. accepting a new job or a promotion, getting married or welcoming a baby, many of you have experienced monumental changes in the last year. Congratulations! You are business owners, directors, vice presidents, attorneys, analysts, managers, sales associates, and event managers just to name — Kate Veley, Falk College events and alumni manager a few, and you can be found from Australia to Texas and all points in [email protected]; www.linkedin.com/in/kateveley between. Thank you for filling out our recent survey, allowing us to include you Save the Date! in the pages that follow. How we communicate with you is also changing, Sport Management is hosting its second annual “SPM 205: 2.0 – so if you didn’t receive the survey, or if the information included here is SPM Alumni in #SportsBiz [Now We’re the Pros]” on campus on inaccurate, please email me at [email protected]. Friday, November 9, 2018. The day kicks off with a noon luncheon You’ve continued to pay it forward by hiring fellow graduates, over- for alumni hosted by SPM director Michael Veley, followed by an seeing Capstone students, mentoring undergraduates and assisting each afternoon with a keynote speaker, breakout panel sessions, and other. You have passed along job opportunities and spoken in our classes networking with current students. The SU football team then takes and clubs. Your example is inspirational and very much appreciated. on Louisville at 7 p.m. at the Carrier Dome. Please join us for a day The SPM Alumni Advisory Council is pending final approval, and of professional development, networking, and cheering on the we’ll be in touch with everyone who has expressed an interest. We wish ’Cuse! For more information or to participate in the event, contact you continued success, both personally and professionally. Please stay SPM internship placement coordinator Nicole Imbrogno at in touch! [email protected] or 315-443-7418.

NAME EMPLOYER TITLE NAME EMPLOYER TITLE CLASS OF 2008 Silverman, Jake University of Pennsylvania Assistant Athletic Director, Admissions and Financial Bissett, Stephanie The Wheeler School Teacher, Class Dean, Coach Aid Blumstein, Austin New York Mets Coordinator, Ticket Smith, Lauren Wayfair Learning and Development Services Manager Fernandez, Emmanuel ACE Programs Job Developer Suskind, Alex Entertainment Weekly Music Editor Fischer, Lauren The Willows Community Third-grade Teacher Van Pelt, Matt St. Peter’s Health Partners Director of Service Line School and Business Development Friedman, Jackie Rutgers University School Program Coordinator, Widell, Heather The Law Offices of Heather President/Trial Attorney (Stanmyre) of Social Work Instructor in Addiction A. Widell Counselor Training Wynn, Robert Wynn Strategic Consulting Owner Grassel, Suzanne Major League Soccer Special Assistant to the President CLASS OF 2009 Goodman, Brian Deluxe Corporation Social Media and SEO Arrighi, Emily ESPN On-Air Specialist Motion Account Manager Graphics Hager-Johnson, Alana LRXD Account Director Babienco, Isabella Viant Technology Account Manager Team (Hancock) Lead, Northeast Region Hight, Jonathan Hearts and Science Director, Digital Investment Belsky, Brian The Bozzuto Group General Manager Hobbs, Amy (Lawicki) Arrow Electronics Senior Event Manager Berschler, Samantha Blue Apron Senior Manager, Corporate Imbrogno, Nicole Syracuse University Sport Internship Placement (Levenson) and Campus Recruiting Management Coordinator Blanchette, Jason Boston College Athletics Associate Director of McFate, Ian Aramark Sports and Director of Clubs at Department Marketing and Fan Entertainment Citizens Bank Park Engagement Miller, Casey Grabyo Director, Client Services Campbell, Lindsey The DeBerry Group Public Relations Manager Nemeroff, Julie (Friedman) NBA Manager, Hospitality, Flynn, Tom American Express Director, Global Business Operations, Experiential Marketing Global Partnerships Galvin, John D.W. Clark, Inc. Production Manager Peetoom, Brad Lhoist North America Sales and Logistics Support Gay, Matt Cleveland Indians Senior Account Executive, Manager Corporate Partnerships Petrino, Jeff Turner Sports Director, Sponsorship and Premium Marketing Guha, Saurab PwC Corporate Finance Senior Associate Ross, Michael Atlanta Falcons Area Scout LLC Shur, Steve Giordano, Halleran & Ciesla, Attorney Harrington, Kelly McCann VP, Account Director P.C. Higgins, John-Christopher The LiRo Group OSP Engineer

SPMNews 28 Summer 2018 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE Intrater, Evan Namely Senior Technical Recruiter Choi, John Carat USA Associate Director, Digital Jody, Ryan Google Upfront Partnerships Analytics Jordan, Shawn TopShelf Inc. Minority Owner/Executive Cohn, Andrew Advantage Director, Marketing Project Director Solutions Juhas, Michael Digital Remedy Managing Director Cronin, Chrissy (Leach) Boston Celtics Senior Manager, Group Sales Kermond, Patrick Burnham Boat Slings Production Manager Dei, Edwin Concise Media Design Project Manager Lampasi, Richie Mile High Sports Radio Radio Producer/Staff Writer DiTrani, Michael Capstone Investment Associate, Fund Advisors Accountant Langlais, Gary CSC Service Works Inc. Corporate Counsel Dubensky, Lena SSB Account Manager Lehane, Dan Nissan Motor Co., Ltd. Senior Dealer/Operations Manager, Infinity West Elken, Erik ABC 22/FOX 45 Anchor Region Ferris, Trevor Uline Continuous Improvement Lipschutz, Jeffrey Partners Group Legal Counsel Analyst Martin, Nick McLaren Technology Group Senior Vice President, Finn, Eileen (May-West) Wasatch Adaptive Sports Program Manager Strategic Partnerships Flohr, T. Will Media Assembly Associate Director, Meltzer, Martin DLA Piper Case Assistant Integrated Communications Mountford, Thornton SeatGeek Manager of Revenue Operations Frias, Gregory USTA Foundation Manager, Programs and Services Payne, Brett Snap-On Tools Account Manager Gerstel, Stacie (Creasea) Entertainment Benefits Program Manager Perry, Matthew ServiceNow Manager, Global Sales Group Development Gorsky, Jason MongoDB Inc. Senior Technical Recruiter Robinson, Lori Texas A&M University Director of Learning Center Services Guzinski, Steve SJGSports Fitness Fitness Coach Rosen, Jorden (Maljovec) Trough Juice Bar Co-owner, Attorney Kallet, Brad Spine Media Managing Editor Rutchik, Marc Vox Media Category Director, Lemon, Cooper Anomaly Senior Digital Strategist Team Lead Levy, Joshua WME TV Agent Selig, Tiffany Selig Enterprises Co., Inc. Chief Operating Officer Lewis, Josh Storelli Marketing Director Song, Jina (Freiberg) Public Welfare Foundation Grants Manager Mahaffy, Brandon Genius Sports Senior Project Manager Sternbach, Adam State of New Jersey, Office Associate Counsel McIsaac, David Good Sports Community Partnerships of the Governor Manager Szklany, Greg American Dairy Association Public Relations Specialist Merritt, Nicole (Langlais) ThinkArgus Account Director North East Meyer, Joseph Prasco, LLC Market Intelligence Thomas, Delante’ Cuyahoga County of Ohio Deputy Inspector General Analyst Van Hoff, Ashley McDermott Will & Emery Attorney Miksitz, Alyson Zurich North America Underwriter Vandenabeele, Evan UBS Authorized Officer Morrissey, Calvin Perform Media Director of Programmatic Yakubovich, Jason Quick Jewelry Repairs Founder Sales Neiman, Ashley Intersport Account Director CLASS OF 2010 (Brantman) Abramo, Alex CarGurus Senior Account Executive Park, Andrew Doman Group Director of Client Services Abramson, Andrew Safire Partners Partner, Executive Search Persoff, Joey Baker & Hostetler LLP Associate Attorney Alken, Mark CBS Sports Archives Logger Piken, Jonathan Prudential Financial Project Management Bassewitz, Michael Paragon Marketing Group Account Executive Specialist Bubier, Rachel Houston Astros Foundation Coordinator for Posser, Erick Guggenheim Partners Vice President, Legal Community Affairs Counsel Brewster, Tom Boston Bruins Communications Manager Prinsell, Jonathan Hamilton Tiger-Cats (CFL) Manager, Ticketing Administration and Data Chernes, Zach McCann New York Account Supervisor Analytics Reynolds, Matt Boston Celtics Video Coordinator

Jeremy Losak, 2016, Joseph Weinberg, 2017, Julie Bengis, 2016 and Courtney Lyons, 2014 and Bradley Trust, 2017 John Monihan, Cobie Beach,2018 Sydney Leiher and Jeff Kent, SPMNews 29 Summer 2018 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE Saxena, Aneesh Wayfair Senior Manager, Marketing Kanter, Maxx Young & Rubicam Associate Account Shreve, Michael MDS & Associates Manufacturer’s Director Representative Kramer, Matthew CGI Communications Sales Associate Shilo, Ashley MIT Sloan School of Assistant Director, Alumni Kravec, Mike FELD Entertainment Tour Manager Management Communications Kuflik, Elana Stevens Cooperative School Head Teacher Siegal-Eisman, Zach Artist Network Junior Manager Letterii, Marie Hofstra University Assistant Dean of Management Admissions Sotiropulos, Chris Oakland Raiders Director, Stadium Levitt, Max Leveling the Playing Field, Founder/CEO Operations and Inc. Development Lewin, Alex Reuters Integrated Marketing Spicer, Ashley (Lloyd) U.S. Money Reserve HR Generalist and Trade Manager Show Manager Meyer, Brian Endeavor Account Manager Staton, Sam Northern California Golf Director, Events and Travel Association Meyerkopf, Samuel NextStep Basketball Founder and Scout Stone, Kevin Boston Bruins and TD Ticket Sales Manager Pak, Wilson Elite Tournaments Assistant Director of Garden Operations Taylor, Gordie Implus Marketing Manager Paul, Matthew Salmanson Capital/L3 Vice President Realty Group/Jemcap Watson, Matt Glover, Young, Hammack, Attorney Walton and Simmons, PLLC Porillo, Meghan Signature Consultants National Account Manager Weinman, Spencer YieldMo Vice President, Robbins, Ashley (Condon) UMASS Lowell Director of Athletic Partnerships and Communications Programmatic Ruhland, Saralynn Buffalo Sabres Account Services Weintraub, Peter Imperial Network Group Digital Marketing Representative Consultant Sagnelli, Angie (Thomas) My/Mo Mochi Ice Cream Director of Marketing Wood, Samuel Puck Agency, LLC Client Representative, Salvan, Morgan MS Consulting Services Consultant PHPA Certified Agent Schoem, Jordan New York Ragers President Young, Tyler Braze Director, People Enablement Sharkey, Brian Indeed.com Account Manager, National Franchise CLASS OF 2011 Accounts Anthony, David University of Tennessee at Assistant Director of Stahler, Jonathan Kenner + Imparato, PLLC Associate Attorney Chattanooga Athletic Compliance Stark, Hali Major League Baseball Director, New Media and Aponte, Adriel Robert Half Technology Assistant Vice President Content Marketing and Staffing Executive Stein, Jamie Wasserman Manager, Sports Baldassarre, Adam SME Entertainment Group Vice President, Business Broadcasting Development Tepper, Sarah (Carroll) General Assembly Events and Marketing Barca, Brendan Traackr Enterprise Account Producer Executive Thomas, Akeem ESPN Multimedia Account Bennett, Drew Arizona Coyotes Client Retention, Executive Corporate Entertainment Werner, Zachary Electromed, Inc. Clinical Area Manager Bernstein, Matthew GR Properties USA Assistant Project Manager Wilkinson, Sharifa Northern Territory Major Arafura Games Planner Bourque, Basil Visa Inc. Senior Analyst Events Company Burkgren, Alyssa Cornell University Program Coordinator Woltz, Brett DRAFT Marketing Manager (Bleaken) Yeremian, Zack SapientRazorfish Senior Associate Burks, Arielle RYCARS Construction, LLC Public Relations and Marketing Strategy and Marketing Manager Analytics Chernes, Zachary McCann New York Account Supervisor Zuckerman, Chelsey Katz Media Group Client Relations Broker Ciurzynski, Katie (Reagan) G&G Outfitters, Inc. Director of Accounts CLASS OF 2012 Cooper, Jordan Andela Partner Experience Lead Adamczyk, Elliott Regency Centers Senior Property Manager Cravitz, Zachary Florida Panthers Marketing Coordinator Bailey, Antwon San Miguel School Educator DePoint, Devin CaterTrax, Inc. Product Manager Cheng, Olivia Legends National Marketing Diamond, Andrew Modell’s Sporting Goods Digital Marketing Manager Manager DiTrani, Mike Capstone Investment Fund Accountant Coe, Jonathan Southern California Golf Assistant Director of Advisors Association Communications Fair, Shantel Special Olympics Southern Manager of Volunteers Cohen, Matthew Riddle and Bloom Account Supervisor California Czysz, Danielle Draft Kings Events Associate Granato, Richard New York Yankees Ticket Operations D’Agostino, Margaret Dude Perfect Senior Operations Heinen, Devon The Atlantic Contributing Feature (McDonald) Manager Writer Davidson, Bryan Authentic Brands Group Senior Manager, Business Hoang, Thuong Take-Two Interactive Manager, Internal Audit Affairs Software, Inc. Edwards, Jennifer Kroenke Sports & Senior Account Manager Hucal, Julian EY Management Consultant, Entertainment Data and Analytics Fanelli, Joseph The Lagasse Group Assistant Superintendent

SPMNews 30 Summer 2018 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE Fowler, Natalie Winter Park Resort Catering Manager Salmon, Jamal Paramount Pictures Vice President, Marketing Glosser, Doug Montlick and Associates Associate Attorney Analytics Hall, Kevin The 212 Group Account Manager Schenker, Michael The Montag Group Vice President Handler, Eric Madison Square Garden Senior Manager, Scrofani, Joseph MGM Manager, Business and Pricing and Inventory Legal Affairs Optimization Shimrat, Alexander Pro Specialities Group Sales Manager/Premium Hochberg, Sam NetJets Sales Consultant Account Manager

Holden, Sarah Fleet Feet Inc. Human Resources Business Sohl, Rudolph Cerio Law Offices Associate Attorney Partner Tischler, Michael Comcast Facilities Amenities Irvin, Zuri Showtime Associate Producer Supervisor Josephs, Jordan #VAUNT Business Development and Valente, Tiffer IMG College Manager, Partnership Partnerships Marketing Kalinowski, Caitlin Walt Disney World Resort Recreation Guest CLASS OF 2013 Experience Manager Abrams, Jesse Harris Blitzer Sports & Marketing Manager, Langevin, Alison Boston Celtics Manager, Corporate Entertainment Prudential Center and New Partnerships Activation Jersey Devils Lazare, Zachary Madison Square Garden Manager, Account Alexander, George Jared The Galleria of Jewelry Certified Diamontologist Activation Altavilla, Drew UTSA Director of Facilities and Lomasky, Marc Lowenstein Sandler, LLP Associate Event Operations Marks, Alyssa NBA Associate Manager, Team Arrospide, Andrew Alfalfa Co-Founder Marketing and Business Belanger, Erica ASICS Digital Integrated Marketing Operations Manager Naylor, Andrew Dick’s Sporting Goods Freight Flow and Berkowitz, Jacob Spectra Venue Director of Events Operations Manager Management Nightingale, Josh Kraft Analytics Group Marketing System Analyst Berman, Danielle DB Consulting Firm, LLC Founder and CEO (KAGR) Boepple, Ryan University of Colorado Law Student Norowski, Ben New York Red Bulls Youth Soccer Sales School Supervisor Botwinick, Michael CNA Insurance Attorney Odell, Justin Mindshare Account Manager Brest, Eric Catalyst Sports Player Representative Olivero, Tony Trustco Bank Head Teller Bruce, Rebecca National Hockey League Manager, Partnership Prisco, Anthony SIDEARM Sports Account Manager/Support Marketing Specialist Ciferri, Marley Real Broker Connection Marketing Manager Proctor, Brian Special Care Systems, LLC Sales Executive Cohen, Benjamin Janney Montgomery Scott Associate Punda, Katie Boston Celtics Account Executive Cohen, Daniel WREX-TV Sports Anchor/Reporter Reilly, Jennifer Hello! Florida Destination Senior Account Manager Management Cohen, Max Tampa Bay Rays Pro Scout Reuben, Jeffrey Access Sports Media Director of Account Costello, Sarah Tampa Bay Lightning Lightning Foundation Services and Community Events Manager Resavy, Nick Northeast Elite Basketball Founder/Head Coach Davidson, P.J. New York Yankees Senior Account Executive, Ricco, Richard NBC Sports Group Technical Logistics Group Sales Assistant Firestone, Evan State Street Bank Client Operations Rollins, Brandon Aquarius Sports and Senior Manager, Client Associate Entertainment Services Geant, Jim New York Road Runners Senior Manager, Business Ruff, Brett Buffalo Sabres Coordinator of Hockey Development and Strategic Administration Partnerships

Lena Dubensky, 2010 Keith Hines, SVEM 2016

Kevin Reese, 2017, Scott Kevy, 2015 and Jesse Abrams, 2013

SPMNews 31 Summer 2018 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE Geisenheimer, Stephen MLB Advanced Media Media Planner Youle, Ellie (Crowley) Brand Networks Media Analyst Harris, Charma C-N-A Coordinator CLASS OF 2014 Higger, Eric Bernstein Private Wealth Private Client Associate Ackah, Rich Disney ABC Television Cross-Platform Sales Management Grouip Planner Jacobino, Jonathan Dow Jones Senior Marketing Andre, Matthew Bolles Tennis Assistant Director Associate Ashe, Matthew Octagon Account Manager Kim, Tae Yun Bike New York Marketing Assistant Ayres, Alexandra United States Olympic Coordinator, Partnership Kwasnowski, Liz National Football League Sponsorship and Committee Marketing Partnership Management Bailey, Stephen Syracuse Media Group Syracuse University Lecce, Michael Radegen Sports Director of Client Football Beat Writer Management Marketing Baylor, Curt Cleveland Indians Player Development Lennon, Michael Allstate Sprinkler Corp. Northeast Sales Complex Assistant Linowes, Rayna Spartan Race, Inc. Senior Event Project Beck, Andrew Advance Local Multimedia Marketing Manager Strategist Lyons, Davis Van Wagner Sports & New Stadium Sales Bernstein, Zoe BMF Media Account Manager Entertainment Consultant Blewis, Brian Washington Redskins Business Development McLean, AmandaRae New York Yankees Community Relations Manager Coordinator Boory, Alex Philadelphia Soul Account Manager McWhirter, Iain MKTG Senior Manager, Sponsorship Strategies and Brooks, Beau POWER Home Remodeling Marketing Consultant Activation Group Millan, Joshua The Whistle Sports Senior Social Discovery Corasaniti, Peter Binghamton University Director of Men’s Network Manager Athletics Basketball Operations Nelson, Dylan JPMorgan Chase & Co. Associate DiDonato, Andrew SportsEngine Senior Customer Coach Nightingale, Josh Kraft Analytics Group Marketing System Analyst Dragona, Anthony National Basketball Global Events Association Noel,Taylor Bain & Company Executive Assistant Feldman, Paige CAA Agent Trainee, Sport Pache, Alex Amazon.com Team Lead, US Global Consulting Group Sales Gilroy, Molly MiQ Programmatic Trader Pannucci, Lizzy Princeton University Manager of Event Operations Greenfield, Brett Hartford Sports Group Consultant Plaut, Jonathan DVSport Inc. Replay Support Manager Haggerty, Kylee Tough Mudder Operations Manager Rudy, Aaron Tulane University Athletics Assistant Director of Hart, Nolan AllianceBernstein Regional Consultant Marketing and Promotions Hill, Devin ESPN Sales Associate Ruiz II, Carlos Major League Baseball Senior Marketing Producer Jacobson, Max Home Team Sports Account Executive Salzman, Nicole LeadDog Marketing Group Account Manager Johnson, Mina Seneca Park Zoo Society Communications Samost, Matthew Tampa Bay Sports and Senior Director of New Coordinator Entertainment Ventures Jordan, Jasmine Nike and Jordan Brand, Field Representative Silberman, Andrew CyberArk Product Marketing Kelley, Robert All-Fill Inc. Regional Sales Manager Manager Kim, Sunghwan Philadelphia 76ers Account Executive, Group Spodek, Chad City Lumber Inc. Owner Events Stabenau, Robert MKTG SRi Manager Kozar, Steven LeadDog Marketing Group Senior Manager Voelker Jr., Alvaro Octagon Account Manager Lee, Mari Oakland Athletics Customer Acquistion Wallace, Logan Oakland Unified School Teacher Manager District Lerner, Charles J. TAO Group Engagement Coordinator Wilburn, Clayton Tennessee Titans Senior Account Executive Lewis, Marcel IBM Brand Specialist Solutions Representative

Ian McFate, 2008 Matt Romansky and Emily Greenstein, 2017 Alyssa Wood, 2015

SPMNew s 32 Summer 2018 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE Lyons, Courtney New York Road Runners Coordinator, Run For The Allam, Joseph ZS Recruiter Future Amantia, Nico Scout Sports and Account Executive Mankowski, Meg Scout Sports and Event Manager Entertainment Entertainment - Horizon Baren,Shaan LourdMurray Associate Wealth Manager Media Barrie, Fergus Syracuse University Men’s Graduate Assistant Matschiner, Thomas JPMorgan Chase Sports and Entertainment Soccer Marketing Associate Bass, Scott J. Bass and Son Inc. Director, Sales and Morel, Javier Vox Media Campaign Manager Operations Muratev, Chad Wieden + Kennedy Communications Baumer, Meghan SIDEARM Sports Account Manager Supervisor Beck, Michael Advantage International Senior Account Executive Murray, Robert TP ICAP Financial Analyst Berger, David SW Management LLC Property Manager Pagano, Matthew Laver Cup Coordinator, Business Operations Brown, Jocelyn Promoboxx Account Executive Peterson, Eric ADP Senior Recruiter Burke, Regina Eastern Foundry Chief of Staff Philipson, Jeremy FanDuel Inc CRM Associate Bynum, Keara Madison Square Garden Communications Rathbun, Stephen The Rockport Group Key Account Executive Carr, Kelly Sidley Austin LLP Associate for Capital Markets Rosenblum, Brandon Glacis, LLC Business Development Manager D’Accordo, Michael JDX Consulting Consultant Ross, Andrew Florida Tropics Soccer Club General Manager Del Guercio, Brooke Major League Baseball Senior Coordinator Advanced Media Sagarin, Andrew Watertown Rapids General Manager Dennison, Jason ShopKeep POS Specialist Schotz, Zach CBS Sports Social Media Producer DiDonato, James LeadDog Marketing Group Senior Account Shapiro, Benjamin Washington Speakers Account Executive Coordinator Bureau Dillon, Catie National Hockey League Assistant to Executive Vice Smith, Jordan Gow Media Account Manager President of Events Solomon, Ian Octagon Account Manager Eidelman, Alec UPS Dispatch Supervisor

Southard, Tyler Sportsfield Specialties, Inc. Northeast Customer Eklund, Haley Major League Soccer Manager Service Manager Embry, Claire Lippe Taylor Senior Analyst Sperino, David PGA Tour Operations Manager Filippi, Matthew MLB Network Researcher Steverson, Jennifer NBC Sports Sales Planner Frederick, Conor Bitly Account Executive Stransky, Jan Accenture Client Sales and Support Analyst Gonzalez, Diana Success Academy Charter Lead Teacher Schools Sugiura, Daisuke Los Angeles Dodgers Public Relations Manager Gorman, Daniel American University MBA Candidate Tavernier, Alex USA Today Sports Media Digital Account Manager Group Greenway, Chelsea Metropolitan Hospitality, Event Coordinator New York Mets Tessler, Ryan Konica Minolta Named Account Executive Gregory, Brittany Teach for America Teacher Wasserman, Tyler NBA Salary Cap Analyst Harmer, Jenna USGA Championship Coordinator Wentzell, Jack Spectra Venue Senior Operations Management Manager Hewitt, Cory National Grid Associate Customer Service Representative Wilson, John SportsHandle Editorial Assistant Hill, Kevin The Aspire Group at Team Leader, Group Sales Zombek, Ethan Chelsea Piers Golf Academy Coordinator University of Maryland and Events CLASS OF 2015 Kevy, Scott Momentum Worldwide Account Executive Ackerman, Gregory Arizona Diamondbacks Analyst, Digital Marketing Kopitz, Sandor Legends Premium Sales Consultant, Agresto, Kevin FanDuel, Inc. Email Marketing LA Stadium Coordinator Korolev, Kristina ELM Developments Project Coordinator Albright, Zachary JP Morgan Associate Laifer, Harrison BSE Global Coordinator, Global Merchandising Levy, Brett Dallas Mavericks Player Development Intern Liemer, Colby Scout Sports & Account Coordinator Entertainment Low, Matthew BBDO Worldwide Senior Copywriter Ludwig, Max Touro Law Center Student Mastin, Jonathan Mas Sales Solutions Business Consultant McAlmont, Sydney ONEGROUP Risk Business Support Analyst Management Mindock, Stephanie Ann Inside Lacrosse Sales and Administrative Coordinator Neu, Nicholas University of Masters candidate in Massachusetts Sport Management Peters, Derek Endeavor Financial Assistant Michael Beck, 2015 (center)

SPMNew s 33 Summer 2018 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE Raimo, Carly Radegen Sports Director, Strategy and Doskow, Sydney LeadDog Marketing Group Senior Account Management Operations Coordinator Rechler, Benjamin SPM Soccer Licensed Players’ Agent Freedman, Benjamin Beyond Sports Project Officer Robinson, Christopher Brooklyn Nets Basketball Operations Friedell, Sam Surge Sports Management Vice President Seasonal Assistant Gomolka, Jacob Bucknell University Coordinator of Game Rose, Matthew The Mars Agency Senior Account Executive Athletics Operations Ruben, Kate The Montag Group Coordinator, Brand Gutman, Michael Yext Business Development Development, Executive Hamill, Robert IMG College Partner Services Assistant Coordinator Scanlan, Daniel Kindred Partners Director Hirschberg, Dean Lehigh Valley IronPigs Manager, Sponsorship Schaeffer, Jay UCLA Anderson MBA Candidate Services Shapiro, Robert Outfront Media Account Executive Howard-Orr, Alexis Miami Dolphins and Hard Guest Experience Team Skwiersky, David Marks Paneth Accounting Intern Rock Stadium Member Strand, Lauren JP Morgan Chase & Co. Associate Howe-Lubowich, Hannah UNICEF USA Partnerships Associate, UNICEF Kid Power Stevenson, Austin Global Eagle Campaign Manager, North America Johnson, Blake Atlanta Hawks Coordinator, Community Basketball Programs Szczygiel, Erica Wilen New York Account Coordinator Karslioglu, Peri The NASCAR Foundation Marketing Coordinator Thweatt, Kyle The NASCAR Foundation Senior Coordinator, Programs Katz, Brett Carat Associate Walker, Bryson Los Angeles Kings Account Executive Koeppel, Max Koeppel Rosen Leasing/Property Management Associate Wildhack, Sean PGA Tour Tournament Business and Sponsor Relations Langdon, Cady NFL Player Health and Safety Coordinator Initiatives Coordinator Wilkinson, Brian ADP District Manager Losak, Jeremy Clemson University PhD Economics Student Williams, Delana WMC - Cooley Law Law Student Luther, Adam Van Wagner Sports and Sales Coordinator Entertainment, LA Winter, Max Ladas & Parry LLP Trademark Intern Lynn, Cameron Military Order of the Purple Event Marketing Manager Wohlfarth, Derek Joplin Miners General Manager Heart Service Foundation Wood, Alyssa MKTG Manager, Sponsorship Marra, Chris Untappd, Inc. Lead Development Analyst Strategies and Activation McCrea, C’Ara Ernst & Young Tax Staff CLASS OF 2016 Mongiello, Drew Frontstretch.com, LLC NASCAR News Writer Bengis, Julie Smile Train Associate, Team Moriarty, Jeremiah Steiner Sports Executive Assistant to EMPOWER CEO Biggins, Elijah Bleacher Report Client Strategy Papale, Gabriella Philadelphia 76ers Game Presentation Billitier, Hailey fuboTV Content Coordinator Coordinator Bocianaki, Jakob Cramer-Krasselt Account Executive Petkevich, Kathryn San Francisco Giants Event Services Coordinator Brenner, Jayson Tough Mudder Inc. Corporate Sales Account Executive Polsky, Jake BSE Global, Long Island Account Coordinator, Nets Sponsorship Sales and Campeas, Emily WeWork New Member Activation Development Associate Regan, Sky Los Angeles Clippers Group Sales Associate Carlon, Tim Huddle Business Development Representative Rosen, Jacob Game Seven Marketing Account Coordinator Cohn, Caitlin USA Diving Social Media and Rosenwald, Ben BSE Global Research Analyst Communications Rothstein, Adam Mindshare Account Executive, Coordinator Mindshare Spotlight Cummings, Martin Active International Media Assistant Sadat-Tehrani, Tara SMU Cox School of Master’s degree candidate Management

Talia Rosenhaus, Jordan Rice and Jeff Maizes, 2017

Rachel Bubier, 2010 Alex Shea, 2017, Carly Raimo, 2015, and Mike Lecce, 2013 SPMNews 34 Summer 2018 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE Sanford, Hannah The Austin Everett Program Director Larsen, Erika IRONMAN Athlete Services Foundation Coordinator Scanlon, Daniel Kindred Partners Consultant Lattimore, Zachary Boston Red Sox Community Relations Schneider, Jonathan Leverage Agency Account Coordinator, Assistant Brand Strategy Linabury, Samuel Ticket Galaxy Business Development Sherfey, Sam Planit Project Manager Associate Siegel, Sophie Octagon Account Executive Luna, Marcos Legends Special Events Coordinator (AT&T Stadium) Sparks, Jacquelyn New Jersey Devils and Ticket Sales and Service Prudential Center Coordinator Maizes, Jeffrey Maizes & Maizes LLP Legal Intern Spector, Sam Philadelphia 76ers Account Executive Maizlish, Evan Box Outbound Sales Tillotson, Jordan The Hoop Group Director of Team Marinelli,Ian Madison Square Garden Account Executive Tournaments Martinez, Jose Syracuse University - Graduate Student Visnosky, Hannah GNF Marketing Account Executive IDD&E White, Marcus NBC Sports - Bay Area Writer, “Great White Blog” McDonald, Zachary Indianapolis Indians Community Relations Assistant CLASS OF 2017 McHale, Casey AT&T Retail Sales Consultant Ankarali, Ahmet Ist Basket Player Representative Miller, Mallory Fencers Club Social Media Coordinator Avigdor, Harrison National Basketball Coordinator, USA Milliken, Pierce Legends, LA Stadium Premium Sales Consultant Association Basketball Mitchell, Matthew Pioneer Credit Collections Agent Bishop, Angus USA Rugby Community Communications Specialist Mizruchi, Mikayla Signpost Sales Representative Brennan, Christina CelebExperts Vice President of New Montferret, Nick Arizona State University/ Graduate Assistant in Business Development Sun Devil Athletics Marketing and Game Presentation Carter, Alexander D.C. United Account Executive, Partnership Marketing O’Brien, Daniel Syracuse University Football Equipment Athletics Manager Conetta, Colby Advantage Testing Front Desk/Proctor Overdyk, Jack Roc Nation Sports Coordinator, Basketball Diaz, Mateo Raymour and Flanigan Ecommerce Home Furnishing Consultant Parauda, Nicholas Legacy Global Sports Director of Basketball Operations Ellman, Matthew NBC Sports Digital Service Representative Pongetti, Rebecca UnderArmour Canada Brand Marketing Rookie Feola, Joseph AEG CRM Analyst Ranieri, Francesca National Hockey League Executive Assistant Friedman, Samuel New York City Football Group Sales Account Reese, Kevin Momentum Worldwide Assistant Account Club Executive Executive Grassadonia, Meghan Excel Sports Management Marketing Coordinator Rice, Jordan The National Sports Forum Marketing and Communications Greenstein, Emily Van Wagner Sports and Sales and Marketing Coordinator Entertainment Assistant Robinson, Brian Excel Sports Management Consulting, Coordinator Grotenstein, Joshua LeadDog Marketing Coordinator, Client Partnerships Romansky, Matthew Octagon Account Trainee Hamilton, Nicolette Turning Stone Resort Casino Events Coordinator Rosenhaus, Talia BSE Global Coordinator, Global Marketing Solutions He, Kaizheng Guangzhou R&F Football Rotondo, Michael AEG Nassau Coliseum, Assistant Horwitz, Benjamin Post University Assistant Basketball Coach Manager, Box Office Hoyle, Madeline Watertown Rapids Assistant General Manager Rousso, Eli Madison Square Garden Group Sales Specialist Jenner, Isabelle Turner Sports Marketing Coordinator Salerno, Sal Arizona State University Football Recruiting Kassoff, Jared KeyBanc Capital Markets Institutional Equity Sales Assistant Associate Schwartzman, Joshua Taktical SEO Intern LaRosa, Lee I Heart Media Production/Events Serra, Paige Oakland University Compliance Intern Assistant Athletics

Riley Johnson, SVEM 2016 Aneesh Saxena, 2010 Brian Meyer, 2011 SPMNew s 35 Summer 2018 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE Sewerin, Oskar Uber Restaurant Partnership Jordan, Lawrence Vettery Sales Development Representative Representative Shea, Alexander Radegen Sports Manager, Client Marketing Kent, Jeffrey Oklahoma City Thunder Inside Sales Representative Management Kim, Brian Nigel Frank International Recruitment Consultant Shelmidine, Marcus Syracuse University Director of Multimedia Athletics and Technology, Women’s Lamontagne-Maycock, Professional Soccer Italy Professional Soccer Player Basketball Alexandria Sirota, Samuel SL Green Realty Corp. Portfolio Administrator Larosche, Jacob University of Miami Football Operations Assistant Trust, Bradley Adelphi University Director of Basketball Operations Leiher, Sydney United States Peace Corps Volunteer Morocco Tumminia, Sara Van Wagner Sports and Production Coordinator Entertainment Lynch Jr., William LPK Esports and Partner Entertainment Twomey, Nicholas LeadDog Marketing Account Coordinator Marciello, Stephen Trackman Cape Cod Data and Vest, Jason New York City Football Membership Sales Operations Intern Club Associate McGrory, Reid The Marketing Arm Account Coordinator, Voorheis, Patrick Peaceful Schools Building Men and Support Sports Sponsorship Instructor Morano, Caroline Horizon Media Meetings and Events Weinberg, Joseph Trading Players Analytics Consultant Facilitator Weisman, Samantha Momentum Worldwide Assistant Account Moskowitz, Ari CSM Properties Team Associate Executive Myers, Christina Embry-Riddle Aeronautical Athletics Department, Weiss, Simon Scout Sports and Account Coordinator University Marketing and Promotions Entertainment at Horizon Media Neal, Emily TGR Foundation Tournament Services Intern CLASS OF 2018 Newsome, Elijah Florida State - Sport Event Graduate Student Allen, David Live Nation Sponsorship Coordinator Management Beach, Cobie US Soccer Referee Programs O’Connor, Daniel Premier Partnerships Analyst, Consulting and Associate Valuation Beyer, Leah Live Nation Sponsorship Coordinator Peters, Christopher Madison Square Garden Inside Sales Representative Bremer, Keith Buffalo Bills Event Operations Polanco, Deanna Roc Nation Digital Marketing Intern Graduate Assistant Prisco, Matthew LPK Esports and CEO Castro, Destiny New York Mets Inside Sales Representative Entertainment Chun, Seung KCC Egis Pro Basketball Associate, International Rich, Jonathan NFL Statistical Quality Club Business Insurance Cook, Alexandra IRONMAN Athlete Services Ross, Gabriel Strategic Financial Solutions Financial Consultant Coordinator Rossetti, Benjamin MKTG Sponsorship Strategies and De Guzman, Christian Syracuse Spartans Director of Activation Trainee Communications, Play-by- Rubenstein, Benjamin Octagon Business Development Play Broadcaster Rubin, Paulina LeadDog Marketing Account Coordinator Essaghof, Joy MKTG Sponsorship Department Trainee Ryback, Austin BSE Global Account Coordinator, Long Island Nets Gorman, William Dick’s Sporting Goods Operations and Marketing Manager Intern Van Loon, Matthew Digital Remedy Digital Optimization Strategist Harlow, Justin Syracuse University Account Executive, Ticket Athletics Sales Weiss, Eric DraftKings Customer Experience Associate Henderson, Christopher NBA Project Employee, 2K League Wood, Alex TeamWork Online Project Manager Hope, Harrison Point 3 Basketball Grassroots Marketing Wysoczanski, Sydney Major League Lacrosse Operations Coordinator Coordinator Yablonski, Corey Lehigh Valley Phantoms Group Sales Specialist Jaffin, David VaynerSports Assistant to AJ Vaynerchuk

Gordie Taylor, 2010 and Ashley Shilo, 2010 Francesca Ranieri, 2017 Hanna Sanford, 2016 SPMNews 36 Summer 2018 ALUMNI

NAME EMPLOYER TITLE SPORT VENUE AND EVENT MANAGEMENT MASTERS GRADUATES CLASS OF 2013 Alumni sought for job shadowing Becton, Sidonie Circuit Court for Baltimore Judicial Law Clerk We’re excited to launch the inaugural Sport Management “Stu- City Byron, Monica Kenny Leigh and Associates Paralegal dents and Professionals Meet Week” in January 2019. S.P.M. Week Carlson, Melissa Atlanta Braves Senior Sales Coordinator, is aimed to help current students learn more about workplaces and Special Events careers in sport, and we’d love your help. Firestone, Evan State Street Wealth Management We’re seeking interested alumni to host a student (or students) Services Associate to job shadow you for a day, two, or the entire week between Higgins, Maureen Levy Restaurants Senior Suites Manager January 7 and 11, 2019. The experience is 100 percent up to you Hills, Katherine Syracuse University Office Coordinator Kim, Min University of New Mexico Graduate Teaching and what your organization is willing/able to provide the student. Assistant Hosting a student can provide you and your organization with many Manecio, Matthew State of New York Office of Temporary and benefits, including gaining experience in training and mentoring, Disability Assistance improving productivity, meeting and molding a potential future Porth, Laura Tulsa Sports Commission Operations Manager employee, and fostering team spirit. Ricco, Richard NBC Sports Technical Logistics Assistant For more information or to participate in the event, contact Rudy, Kathleen University of Virginia Director of Event SPM internship placement coordinator Nicole Imbrogno at Presentation and Fan [email protected] or 315-443-7418 or visit https://falk.syr.edu/ Experience, Athletics Upmalis, Jordan XenoPsi Social Media Manager event/spm-alumni-in-sportsbiz. CLASS OF 2014 Bayanker, Chari The Topps Company Digital Content Producer D’Arcy, Danielle The Madison Square Guest Relations and NAME EMPLOYER TITLE Garden Company Disabled Services Coordinator CLASS OF 2016 Fiorini, Emily Spartan Race, Inc. Festival Lead Hines, Keith UNC Kenan-Flagler Undergraduate Business Business School Program Assistant Jackson, Taylor Research Now Senior Account Manager Johnson, Riley Le Moyne College Softball Coach Rising, Julie Boise State University Athletic Game Operations Athletics Manager Kensuke, Nakata Under Armour Japan Corporate Planning Roberts, Elissa (Perlo) Dartmouth-Hitchcock Medical Assistant Kolinski, Daniel Empire State Development Deputy Director Medical Center Liu, Mingtao Hangzhou Dragon Sport Assistant Facilities Sun, Wendong Spark Promo & Account Manager Center Manager Entertainment McCaslin, Carolyn Sporting Kansas City Premium Manager CLASS OF 2015 Philips, Brian Rich Entertainment Group/ Operations Manager at Be Our Guest, Ltd. Canalside Buffalo Bracken, Emily Lincoln Healthcare Conference Planner Leadership Pils, Elizabeth Turning Stone Resort Casino Event Coordinator Brown, Justin Boston Celtics Account Executive Rudy, Aaron Tulane University Athletics Assistant Director of Marketing and Promotions Bryant, Jordan Chasingjlb, LLC. Creative Marketing Consultant Tartaro, Daniela Monster Energy Brand Ambassador Davidson, Hannah Green Planet Grocery Digital Marketing Zhang, Kaili Spartan Race, Inc. Project Manager, Greater Coordinator China Davis, Lauren Syracuse University Carrier Events Production CLASS OF 2017 Dome Manager Hewitt, Daniel Spectra Venue Denick, Kristen Syracuse Crunch Director of Ticket Sales Management/CFE Arena and Retention Olson, Arek Lehigh University Manager of Facilities and Dumas, Emily Phoenix Suns Account Manager, Events Premium Experience Fei, Gao China University of Political Associate Professor CLASS OF 2018 Science and Law Marks, Brendan Live Nation Entertainment Sponsorship Intern Johnson, Kelly Syracuse University Associate Director of Zorn, Anna SMG Facilities Manager, Recreation Services McFetridge Sports Center Liu, Mingtao Hangzhou Dragon Sport Assistant Facilities Center Manager Lublin, Jason University of Connecticut Facilities Assistant Peters, Jordan Boilermaker Road Race Sponsor and Marketing Specialist Sloan, Victoria Charlotte Regional Visitors Visitor Information Authority Coordinator Zhang, Hao SECA Client Services

SPMNews 37 Summer 2018 ALUMNI Inaugural alumni event encourages Meet Sam Staton SPM ’10, director of events and professional growth, networking travel, Northern California Golf Association

People told me I was crazy. Why would a California kid leave beautiful weather to go As part of its ongoing commitment to Sport Management Director Michael Veley, to college in snow-ridden Syracuse? It was enhancing students’ professional growth and who is also the Rhonda S. Falk Endowed certainly a big risk, especially considering I networking opportunities, Sport Manage- Professor of Sport Management. Alumni never visited the campus before transferring ment hosted “SPM 205: 2.0 SPM Alumni in took part in panel discussions focusing on to finish my degree. I was taking an enormous #SportsBiz” in October 2017 on campus. the sport industry, business analytics, and chance, but did it pay off! More than 40 alumni and 120 students at- the importance of practical experience, and The SPM program was relatively young tended the event. then attended a network- when I transferred in 2008. Along with my Connecting students ing session. move from the West Coast, I was also taking with industry practitioners The day was also an a chance on this program. Would it offer me and leaders in sports is a opportunity for recon- the opportunity to find a career in the sports hallmark of Falk College’s necting with classmates, industry like I had hoped? My first “welcome to Department of Sport faculty, and staff. The SPM” meeting quickly answered my question. Management. When the event concluded with an Professor Michael Veley addressed a group of department considered alumni tailgate before the students, telling us how difficult it is to break what companies to invite Orange upset Clemson in into the sports industry. He emphasized the to campus, it knew exactly the Carrier Dome. importance of internships, relationship building, where to start. “Sport Management professionalism, leadership, and academic “There were no better people to invite prides itself on being a family, and it’s evident excellence as key factors in securing a job after than our Sport Management alumni who through the faculty and staff, especially graduation. He was right. I jumped right in to the are working for the companies our current those who have been involved with the SPM Club, the SU BCM church, and interned students hope to work for some day,” said program since the beginning, and stay in with the First Tee of Syracuse to pursue my pas- Sport Management internship placement touch with many of the more than 600 SPM sion for golf. In due part to this dedication, I was coordinator Nicole Imbrogno. alumni now infiltrating the sport industry,” chosen as the first SPM student to receive the The program included a welcome from Imbrogno said. Remembrance Scholarship. After graduation, I secured a position with the Northern California Golf Association in Peb- ble Beach. I am currently the director of events and travel, responsible for increasing participa- Jack Wentzell ’14 earns honor tion and revenue while managing a growing budget and staff. I run a variety of golf events Sport Management congratulates Jack Wentzell, Class of to promote the game and increase NCGA 2014, on being named to the International Association of members’ enjoyment of golf. I oversee our travel Venue Managers (IAVM) Foundation’s 30 Under 30 Class of department, taking groups to the world’s top 2018. Wentzell was honored for his work as senior operations golf destinations, including St. Andrews, Ireland, manager for Spectra Venue Management/CFE Arena at the Bandon Dunes, and Pinehurst, among others. University of Central Florida. It has afforded me the chance to see and learn The award is given to emerging leaders in the venue about the world outside of which I live. management industry by the IAVM Foundation. As a selected My advice? Take chances, get out of your recipient, Wentzell received a travel stipend of $800 and comfort zone, meet new people, and experience complimentary registration to attend VenueConnect, IAVM’s different cultures. The more you know about annual conference and trade show, which was held July 22-25 the things you don’t know, the better equipped in Ontario, Canada. you will be when opportunity knocks.

SPMNews 38 Summer 2018 ALUMNI

Meet Akeem Thomas Meet Emily Dumas Meet Christina Brennan SPM ’11, multimedia account SVEM ’15, membership experience SPM ’17, vice president of new executive, ESPN account executive, Phoenix Suns business development, CelebExperts

Upon graduating from Syracuse University Many people believe it’s impossible to have a Shortly after graduating from Syracuse in 2011, I began my professional career with career in sports without being an athlete. For University in 2017, I began working as a junior the New York Yankees as an inside sales ticket me, working in one of the four major leagues sales associate for the New York Yankees. representative. I spent one year with the never crossed my mind. On my first day at Within a few months, I was promoted to inside Yankees selling season ticket and premium Syracuse University in the Sport Venue and sales associate and managed a half million-dol- seating packages to fans and businesses in the Event Management graduate program, I was lar book of business. I learned how diligence Tri-State area. After my stint with the Yankees, told the easiest way to break into the industry and perseverance were keys to success in the I started a career in advertising sales at ESPN, was through sales. At that moment, I commit- sports industry. which has been my professional home for the ted to gaining as much experience as possible I made more than 100 calls a day and last six years. while in graduate school. worked every Yankees’ home game. The My first opportunity with ESPN arose While at SU, I interned in the sales depart- intensity and the requirement to think on my by maintaining a strong relationship with the ments for Syracuse Athletics, the Syracuse feet was the best learning experiences I could primary recruiter who originally offered me a Crunch, and the Syracuse Chiefs. Those expe- have received. job at ESPN right out of college. I turned down riences opened many doors for me to get into While working for the Yankees, I con- the position to pursue the opportunity with one of the major four leagues. After interview- tinued to expand my network and maintain the Yankees. That ongoing relationship with ing with several teams, I had the most interest relationships I had established. It was when the recruiter ultimately opened the door a year in the NBA. This league is quickly becoming I re-connected with Evan Morgenstein (SU later for my first opportunity with ESPN in the world’s premier and most innovative sports ’87), who was the supervisor on my first sports their New York office. and lifestyle brand, which made it the perfect internship, that my life changed. I was intro- I started at ESPN in July 2012 as a sales place to start my career. duced to Evan in Professor Veley’s office when, assistant and have gradually worked my way So I moved from my hometown of Liver- as fate would have it, he accidently dialed his up the ranks over the last six years. I have pool, New York, to start my career with the number and tossed me the phone. On the held four positions during my tenure and Phoenix Suns in Arizona. I am fortunate to be spot, I pitched myself as his virtual intern and recently received a promotion to multimedia part of an accomplished and well-respected worked for Evan for six months. Three years account executive in Los Angeles. My inside sales program. Quickly, I realized I had a later, Evan asked me to come back to the com- responsibilities include managing and growing true passion for building relationships and last- pany, in a newly created role of vice president a $150,000,000 account list that includes ing memories for our fans, and my clients. Af- of new business development at CelebExperts clients such as Apple, AT&T, and Google, ter four months on the new business team, I and PMG Sports. Having worked on several among others. was promoted to senior staff as a membership successful endorsements at Excel Sports Man- My experience at ESPN has been tremen- experience account executive. My experience agement during my senior Capstone, I knew it dous thus far. ESPN is an incredibly fun and with the Suns has helped me grow personally was an opportunity too good to pass up. dynamic place to work and I am very excited and professionally as I work closely with more Every day I get to work with amazing for the future of the company in a media than 500 accounts. My job is to grow revenue talent like Instagram icon Jen Selter, 12-time industry that is constantly evolving. Syracuse while ensuring fans have the best experience Olympic medalist Dara Torres, and Olympic University is proudly represented in the hall- every time they come to our arena—and keep swimming legend Mark Spitz. I also consult ways at ESPN with a large number of alumni them coming back every season. for companies across many industries and am employed here. I plan to grow further within the Suns’ constantly meeting stars of the future. There My advice to current SPM students is organization and to expand my impact on is never a dull moment as this position is the to never stop networking. Relationships are the business. If anyone reading this wants to challenge I was hoping for. I am always learning so important and you never know where work in the sports industry, my advice is to re- and honing my skills. a conversation may take you. Treat every member that the most important sale you will My advice to students: Keep networking relationship with respect and always be the ever make is selling yourself. Always believe and maintaining relationships. Your network is person who is a positive influence to those in yourself and trust your process. Work hard the key to opportunity! around you, regardless of their job title. and good things will come!

SPMNews 39 Summer 2018 NON-PROFIT ORG US POSTAGE Sport Management PAID Newsletter | Summer 2018 SYRACUSE UNIVERSITY SYRACUSE, NY

Syracuse University David B. Falk College of Sport and Human Dynamics Department of Sport Management 402 MacNaughton Hall Syracuse, NY 13244

ALUMNI

Meet Michael Ross Meet Lori Robinson SPM ’08, area scout, SPM ’09, director of learning center services, Atlanta Falcons Texas A&M University

When I enrolled at Syra- One of the most impact- cuse University, the Sport ful points of my collegiate Management program did experience at Syracuse not yet exist. Fortunately, was competing as a track that changed in the fall of and field student-athlete 2005 when the program while majoring in Sport was established, and I was Management. part of SPM’s first graduat- As an undergraduate ing class. student, I was involved in I always wanted to the SU Athletics Depart- become an NFL scout. ment and on campus in My journey to obtain a various leadership roles, full-time position in the NFL wasn’t the easiest, but through hard work but as my senior year rolled around, I was unsure if I wanted to attend law and perseverance it worked out. Knowing I did not have the skill set to school in an effort to work in the front office of a sports league, or work play at the collegiate level, I took a different path to stay involved with in a player development role with a specific sport team. football. I was fortunate to work with the SU football team as a student For my senior Capstone, Professor Veley persuaded me to accept manager, which gave me the opportunity to network internally with the an internship with Major League Soccer in New York City. My internship coaching and support staffs and externally with NFL personnel when experience reminded me how much I enjoyed teaching and connecting they came to campus. with others through education. I completed my senior Capstone with the SU football operations After graduation, I decided to pursue a master’s degree in Instruc- department on campus and at training camp with the Indianapolis Colts. tional Design, Development and Evaluation (IDDE) at Syracuse. Through After graduation, I had a decision to make between two internship that program, I learned the importance of incorporating assessment and opportunities: Atlanta Falcons or Buffalo Bills. I picked Atlanta and I evaluation throughout a process, a skill that I use daily. After completing haven’t looked back. my masters, I served as a learning specialist and assistant tutor coordi- I am approaching my 10th season with the Falcons and have held nator in the student-athlete academic support unit at Louisiana State various positions, including training camp intern, seasonal personnel University. assistant, scouting assistant, pro scout and area scout. I then worked as a learning specialist at the Thornton Athletics Stu- This is my third season covering schools in the Southwest, a region dent Life Center at the University of Tennessee. I was able to combine that covers Arizona, New Mexico, Texas, Louisiana, Oklahoma, Mis- my passion for education by challenging and supporting student-athletes souri, Kansas, Arkansas and Nebraska. Prior to the Southwest, I covered in an authentic way by sharing my experiences. I am proud to now serve the Midwest (two seasons) and Northeast (two seasons) on the college as the Director of Learning Center Services at Texas A&M University’s side of personnel and then one season as a pro scout. Nye Academic Center. My role as an area scout is to be an expert in my area and gain as The experience I gained in the SPM program at SU helped to prepare much information as I can for upper management. There are many areas me for a career in sport and I am continuously reminded about the power to focus on, including knowing the prospects at each school, their back- of connection. The SPM family-type network gives me an opportunity ground, how they interact with their peers, and how they are viewed on/ to connect with a variety of people in differing aspects of sport. I have off campus in the community. Most importantly emphasize what they mentors and friends for whom I will forever be thankful. I am proud to be can do for us as a team to achieve success on and off the field. an SPM alumna and will continue to serve the department and university I have been fortunate to attend the Super Bowl and I look forward to in any way that I can. finally bringing the Lombardi Trophy home to Atlanta!

SPMNews 40 Summer 2018