LISBON ANNUAL 2018
2018 was a great year for TOMI Lisbon. We TOMI engaged engaged with the city through interactivity, with Lisbon! curated content and with the launch of more and new smart services!
TOTAL TOTAL TOTAL Interactions Views Interactions Photos sent by Language
Million Million Thousand EN 54% 54 % +236 + 5.7 + 251 PT 46% Interactions made in English
12%
NEWS
Split of Interactions 23% in the 4 main modules: PERCENTAGE OF 46% TRANSPORTS INTERACTIONS * PER MODULE SEARCH
19%
EVENTS
TOMI’s users continue to explore Lisbon, finding where to eat and what to do. The Search module was the most used in 2018, whitin the main modules.
TOP Modules
SEARCH EVENTS NEWS TRANSPORTS
1º Where to Eat Exhibitions City Baixa-Chiado
2º What to Do Music Culture Bairro Alto
3º Art and Culture Theater Society Praça dos Restauradores
DURING THE MONTH
Interactions Monthly 800 000 SUMMERTIME Evolution
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Sent Photos 40 000 Behaviour HOLIDAY SEASON
NOTE
Summer and holiday season
The Summer and holiday months were the ones that registered the highest numbers of interactions throughout the year.
BY HOUR
0 1 2 3 4 5 678 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
The podium in 2018
INTERACTION INTERACTION SELFIE WINNER SELFIE WINNER CHAMPION CHAMPION
OUTDOOR INDOOR OUTDOOR INDOOR Rossio - Rua 1 Dezembro Baixa-Chiado Rossio - Rua 1 Dezembro Baixa-Chiado
HIGHEST NUMBER OF INTERACTIONS HIGHEST NUMBER OF PHOTOS SENT
BY LOCAL
INTERACTION SELFIE 376 961 CHAMPION WINNER 28 620 OUTDOOR OUTDOOR ROSSIO - RUA 1 DEZEMBRO ROSSIO - RUA 1 DEZEMBRO
INTERACTION CHAMPION SELFIE INDOOR WINNER 11 258 BAIXA-CHIADO INDOOR BAIXO-CHIADO 207 971
* The interaction values indicate the number of relevant touches in each module (news, events, directory, transportation and photo), the interactions under the scroll and texting email on the forms are not included. The views values presented are related to the each content exhibited on lists, selections and search.
Interaction Champion - TOMI that registered the highest number of interactions during the period of analysis. Selfie Winner - TOMI that registered the highest number of sent photos and/or GIFs during the period of analysis.
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