ANNUAL 2018

2018 was a great year for TOMI Lisbon. We TOMI engaged engaged with the city through interactivity, with Lisbon! curated content and with the launch of more and new smart services!

TOTAL TOTAL TOTAL Interactions Views Interactions Photos sent by Language

Million Million Thousand EN 54% 54 % +236 + 5.7 + 251 PT 46% Interactions made in English

12%

NEWS

Split of Interactions 23% in the 4 main modules: PERCENTAGE OF 46% TRANSPORTS INTERACTIONS * PER MODULE SEARCH

19%

EVENTS

TOMI’s users continue to explore Lisbon, finding where to eat and what to do. The Search module was the most used in 2018, whitin the main modules.

TOP Modules

SEARCH EVENTS NEWS TRANSPORTS

1º Where to Eat Exhibitions City Baixa-

2º What to Do Music Culture

3º Art and Culture Theater Society Praça dos Restauradores

DURING THE MONTH

Interactions Monthly 800 000 SUMMERTIME Evolution

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Sent Photos 40 000 Behaviour HOLIDAY SEASON

NOTE

Summer and holiday season

The Summer and holiday months were the ones that registered the highest numbers of interactions throughout the year.

BY HOUR

0 1 2 3 4 5 678 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

The podium in 2018

INTERACTION INTERACTION SELFIE WINNER SELFIE WINNER CHAMPION CHAMPION

OUTDOOR INDOOR OUTDOOR INDOOR - Rua 1 Dezembro Baixa-Chiado Rossio - Rua 1 Dezembro Baixa-Chiado

HIGHEST NUMBER OF INTERACTIONS HIGHEST NUMBER OF PHOTOS SENT

BY LOCAL

INTERACTION SELFIE 376 961 CHAMPION WINNER 28 620 OUTDOOR OUTDOOR ROSSIO - RUA 1 DEZEMBRO ROSSIO - RUA 1 DEZEMBRO

INTERACTION CHAMPION SELFIE INDOOR WINNER 11 258 BAIXA-CHIADO INDOOR BAIXO-CHIADO 207 971

* The interaction values indicate the number of relevant touches in each module (news, events, directory, transportation and photo), the interactions under the scroll and texting email on the forms are not included. The views values presented are related to the each content exhibited on lists, selections and search.

Interaction Champion - TOMI that registered the highest number of interactions during the period of analysis. Selfie Winner - TOMI that registered the highest number of sent photos and/or GIFs during the period of analysis.

www.tomiworld.com/lisbon [email protected] LISBOA -

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