HPLAPTOPHPLAPTOP Dayanand Nadar 09 Nirav Bhanushali 32 Ashish Thakkar 04 Vijeta Padia 57 Kavit Sutaria 22 Sambardhana Debroy 47 Maninder Singh Suri 27 Overview Of Market Growth

 Preference  Major Players Introduction Laptops were originally considered to be "a small niche market" and were thought suitable mostly for "specialized field applications" such as "the military, the Internal Revenue Service, accountants and sales representatives". But today, there are already more laptops than desktops in businesses, and laptops are becoming obligatory for student use and more popular for general use. In 2008 more laptops than desktops were sold in the US and it has been predicted that the same milestone will be reached in the worldwide market as soon as late 2009. Maninder  sales-2002-2008

•Annual sales grew by 114% •Households accounted for 44% of the market growing 150%, Businesses accounted for 56% of the market growing 93%

Maninder Market Share and Growth

The laptop market in India grew by 84.8 per cent Maninder    HP INDIA Company Information Hewlett-Packard Company commonly referred to as HP, is a technology corporation headquartered in Palo Alto, California, United States; with offices at the old Campus in Houston, Texas. HP is the largest technology company in the world and operates in nearly every country. HP specializes in developing and manufacturing computing, storage, and networking hardware, software and services. Major product lines include personal computing devices, enterprise servers, related storage devices, as well as a diverse range of printers Kavitand other imaging products. HP is the largest worldwide seller of personal computers, surpassing rival , according to market research firms Gartner and IDC reported in January 2008. The gap between HP and Dell widened substantially at the end of 2007, with HP taking a near 3.9% market share lead. HP is also the 5th largest software company in the world. In 2008 HP retained its global leadership position in inkjet, laser, large format and multifunction printers market. Also HP become #2 globally in IT services as reported by IDC & Gartner. It is one of the only American PC-focused computer companies publicly traded under the NYSE. Kavit  ABOUT HP  HP Pavilion is a line of personal computers produced by Hewlett-Packard and introduced in 1995.  The name is applied to both desktops and laptops for the Home and Home Office product range.  When HP merged with Compaq in 2002, it took over Compaq's existing naming rights agreement. As a result, HP sells both HP and Compaq-branded machines. Computers can be ordered either directly from the factory or over the phone, and can be customized through choosing desired specifications.  Take Action. Make Art  HP and MTV held a contest for young people around the world to help design a special edition HP notebook.  The theme: the cause that is most personal to you. It all starts with your personal view. Imagine that your design is a positive thought, a belief, a message you want to tell the world.  Your take on how to make our planet or your community aNirav better place. Model’s of HP HP PAVILION HP MINI HP TABLET HP COMPAQ SWOT ANALYSIS STRENGTHS WEAKNESSES

 Bigger name in the Later entry into skin market segment. Trust of People DELL Beats HP in HP. is the market leader promoting Business beating its biggest model competitor DELL Has a great dealership chain in the market. Better after sales service

 Ashish O PPURTUNITIES THREATS

Introduction of touch DELL with plan to set pad and think pad service center across expected to boost India would prove to be company’s sale biggest threat Opportunity to grow SONY capturing people’s since laptop market is emerging in India vision with design specification model Already a market leader so great opportunity to be the king of market. Low on price and High on configuration Ashish Questionnaire Research Objective Which is the most commonly used laptop in the market.

 What influences people to buy a particular laptop.

 What is the penetration level of HP in the market.  To identify customer needs.    (Note: All Data were collected on market research done on 100 people)

 Sam 

 1) Do you have a laptop ?

Sam 2) W hich com pany ’ slaptop do you use ?

Sam 3) The purpose ofow ning a laptop?

Sam 4) Do you use HP? a) yes b) no c)

5)If HP, which Model would you prefer?

a)HP Mini 15 b)HP Mini 17 c)HP Mini 12.1 d)HP Pavilion 15 e)HP Pavilion 17 f)HP Pavilion 12.1 g)HP Compaq 17 h)HP Compaq 15 i)HP Compaq 12.1 Models chosen by people *

Vijeta 6) What would influence your buying decision while buying a HP Laptop? (Tick as many as applicable)  a)Performance b)Configuration c)Design d)Touch Screen e)Price f)Any other (specify)  

Vijeta  7)Would you suggest any changes for HP Laptop in the following fields?  a)Design 44% b)Pricing 13% c)Configuration 23% d)Quality 11% e)Any other (specify) 9% 

Vijeta  8)Why would you not buy an HP ?  a)Looks. 20% b)Pricing. 44% c)Configuration 16% d)Quality. 02% e)Any other (specify). 18% 

Vijeta  9)Which laptop do you like the most ?  Rank a)HP. 3 b)SONY. 4 c)DELL. 1 d)COMPAQ. 2 e). 5 f)ACER. 6 g). 7 h)Any other (specify). 

 Daya

10)You seek inform ation reg arding lap top s b efore b u ying itfrom

Daya  11)What influences you to buy your preferred HP?  a)Friends. 1 b)Neighbors. 5 c)Advertisements. 2 d)Self Experience. 3 e)Any other (specify). 4 

Daya 12) W hatisthe price range you look outfor w hile buying the laptop?

Daya  13)While purchasing a HP, what would you usually go for?  a)Configuration 33% b)Speed 44% c)Design 10% d)Size 13%

Daya 

Something about you    Name : ______  Occupation : ______

  Age group : 1.< 25 2. 25—34 3. 35-44 4. 45-54 5. >54

 Address : ______ ______

  Recommendation HP is one of the best laptops available in market Good after sale service Offers good configuration at attractive price Finally as a team our group recommends HP based on personal usage experience