UTV Movies Ties up with the Multi-Starrer 'Aarakshan'

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UTV Movies ties up with the multi-starrer ‘Aarakshan’ ~ The channel to showcase the ‘Aarakshan film festival’ from 8th to 12th August ~ 2nd August, 2011: It‟s time for some high voltage entertainment with the ‘Aarakshan film festival’ on UTV Movies, as the channel associates with the much awaited socio-political drama. Taking forward the essence of the film Aarakshan, the channel presents a 5 day festival showcasing super hit movies featuring the stars of the film from 8th to 12th August every evening at 4pm. The festival will feature the cast of the film through handpicked movies ‘Aarakshan film festival’ which depict the values represented by the stars in Aarakshan. Amitabh Bhootnath – 8th Aug @ Bachchan who stands for family values will be seen in Bhootnath – a 4pm family entertainer, Saif Ali Khan and Deepika Padukone who bring out Kurbaan – 9th Aug @ the spirit of love will be seen in Qurbaan and Chandni Chowk to China 4pm respectively. Prateik Babbar starrer Jaane Tu Ya Jane Ya will portray the Jaane Tu Ya Jaane Na values of friendship and Manoj Bajpai‟s Shool will depict greed prevalent – 10th Aug @ 4pm in the bureaucratic system. Shool- 11th Aug @ 4pm The ‘Aarakshan film festival’ takes forward the proposition of Jeeyo Chandni Chowk to China – 12th Aug @ 4pm festivals which associate with popular celebrities and soon to release movies through dedicated film festivals. The channel has earlier celebrated eight Jeeyo Festivals around superstars like Aamir Khan, Salman Khan, Akshay Kumar, Abhishek Bachchan and recently also tied up with blockbusters like Double Dhamaal and Zindagi Na Milegi Dobara to showcase festivals featuring the actors of the films . The festival will be promoted through integrated promos on-air, mailers, social media and ambient branding in multiplexes. Speaking on the association, Kunal Mukherjee, Marketing Head, UTV Movies, “We are excited to be associated with the much awaited multi-starrer - Aarakshan. The ‘Aarakshan film festival’ has been designed keeping in mind the values that are portrayed by each character in the film and we are sure that our viewers will truly enjoy this special festival. Through Jeeyo festivals we have always associated with exciting titles bringing the best of entertainment to our viewers.” About UTV Movies Launched in February 2008, UTV Movies is a New Age Hindi movie channel which is a logical brand extension for UTV in line with the global model of major movie studios having their own movie channels. Drawing on the universal passion for Bollywood fare, the channel upholds the promise of „Jeeyo Bollywood‟ by giving its viewers a direct experience of the spirit of Bollywood through its programming and promotional engagements. UTV Movies benefits both from UTV's own rich library and the studio's linkages with the Hindi film industry. The channel has an enviable library of more than 400 titles including recent blockbusters like Guzaarish, No One Killed Jessica, Tees Maar Khan, Tere Bin Laden, Kartik Calling Kartik, Aisha, Raavan, Khatta Meetha, Love, Sex Aur Dhokha & Kites among others. UTV Movies is also available internationally in over 20 countries, including the US, on the Direct TV platform. .

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