2012 / 2013

P A R T N E R S H I P

O P P O R T U N I T I E S Sports isn’t much different than business.

You can talk about the importance of teamwork. Take pride in competing hard. Celebrate the desire to succeed.

At the end of the day, it all comes down to results. That’s why the Milwaukee Bucks have put the pieces in place to help the team be successful on the court and help you be successful off of it. Our bottom line? In fact, theythey tell the tale of one of the mostmost successful franchises in NBA history.history. Just looklook around the rafters of the BMOBMO Harris BradleyBradley

Center and you can see the prooprooff fforor yourselyourselff – fromfrom the banners celebratincelebratingg the Bucks’

13 Division Titles, 2 ConferenceConference Titles and

1 NBA World ChampionshipChampionship to the retiredretired numbers ofof the lelegendsgends who established the franchise’sfranchise’s winning tradition. Today’s Bucks are anxious to add to those numbers, rackrack upup some signifisignifi cant wins and return to gloryglory in the pplayoffs.layoffs. JOHN HAMMOND General Managerr

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HaHammm onnd anand SSkili eses, thhe adadversrsiitty tthhe BuB cks faced laastst seae soson isi just a stteeppppingng sttoonen to looftf ier hheigghhtts this seaeasoon.n. RESULT• The Bucks’ 2011-2012 offense averagedaveraged 99 pointspoints per game 55thth in tthehe NBAS in scorinscoringg When it comes to results,results, every

season startsstarts wiwiththh the same goalgoal • InIn 33 gamesgames the Milwaukee Bucks scored over 100 ppointsoints – 4th in the NBA

in mind - to be NBNBAA World Champions.Champions. • TheThe Bucks ralliedrallied 1010 timestimes ffromrom 10+10+ pointspoints down to win the game But ononlyly one team wins and twenty

ninenin ne teamsteams regroup,regroup, reevreevaaluateluate and • WonWon back toto back PlayerPlayer ofof the Week awardsawards = Ersan Ilyasova & Drew GoodeGoodenn

retoolretool theirtheir rosterroster forfoor theirtheir nextnext shot at

• TheThe Bucks rrankedanked thirdthird iin the NBA in aassistsssists in 2011 (23.5 assists per game) the crown.crown. The Bucks Bucks are no differdifferent.ent.

We’re prproudoud of our legacy of winning • RankedRanked in thethe toptop 10 forfor offensiveoffensive rebounds per game and second chance pointspoints andand unwunwaveraveringing inin ourour ddeterminationetermination perper gamegame and 7th in the NBA for most gamesgames (51) with 10+ offensive reboundsrebounds

to build onon the manymany positivepositive results • TheThe Bucks rrankedanked fourth in the NBA forcingforcing 15.89 opponentoppoonennt turnoversturrnon veers that we accomplishedaccomplished last year.year. From the moment the lights begin to swirl during the introductions to the fi nal blare of the horn, they bring it - every night. It’s what all those days on countless playgrounds and sweat stained hardwood have led up to. It’s all about the “W” and hanging one more banner from the rafters. And now, just like the city emblazoned across the front of their uniforms this year’s team has a blue collar work ethic.

They’re tough. They’re scrappy. They’re ready to win.

SCORING 19.1 ppg (16th in the league/career high)

REBOUNDS 3.4 per game

ASSISTS 5.5 per game (17th in the league)

STEALS 1.58 per game (12th in the league)

Started all 66 games (one of only 15 players in the league) Led the Bucks in scoring a team-high 32 times, 31 games with 20+ points and eight games with 30+ 59 games in double fi gures, SCORING 9.5 points per game

REBOUNDS 6.1 per game

SHOOTING % 43.6% fi eld 89.4% free throw line

Posted career highs in scoring, rebounding, fi eld goal percentage, three point percentage, 20-point games (11) and double doubles (20). Achieved a career high of 29 points and 25 rebounds vs. Nets on February 19th becoming the fi rst Bucks player in over 30 years to post 25+ points and 25+ rebounds in one game.

SCORING 20.4 points/ game (11th in the league)

REBOUNDS 3.4 rebounds per game

ASSISTS 6 assists per game (14th in the league)

STEALS 1.47 steals per game

Scored double fi gures in 54 of 58 games. Exceeded 20 points 28 times and scored 30+ points 13 times, including a 40 point game. Went 8-8 in the fi nal 4:32 of the game vs. Cleveland, scoring 16 points and leading the Bucks to a 107-98 win. Samuel Dalembert

SCORING 7.5 points per game

REBOUNDS 7 per game

BLOCKS 1.7 per game (10th in the league)

Samuel is a 10- year veteran center acquired just prior to the draft. Averaged 22.2 minutes per game while shooting 50.6 percent from the fi eld and 79.6 percent from the free throw line. His 6’11”, 250 lb frame has 31John1 Henson made him an excellent shot blocker. SCORING 13.7 points per game John was the Defensive Player of the Year for the ACC Conference for the last two seasons. REBOUNDS 10 rebounds per game His 6’ 11”, 220 lb frame and 7’ 6” wingspan has ASSISTS 1.3 assists per game swatted down countless opponent’s shot attempts.

BLOCKS 2.9 blocks per game He was named to the 2012 NBA Summer League All-Stars selected by NBA TV and NBA Scouts.

Doron Lamb

SCORING 13.7 points per game

REBOUNDS 2.7 per game

ASSISTS 1.5 assists

FREE THROW .826% (led the team)

Doron is a 6’4”, 210 guard who played for the UniversUniversityity of Kentucky’s 2012 NCAA Championship Team.am He averaged double fi gures in scoring during both his freshman and sophomore years. In high school, he received McDonald’s All-American and Jordan Brand Classic All-American honors. Over 11% of Milwaukee adults have attended a Milwaukee Bucks game - ranking 7th among NBA markets for % of population that attends a game played by their local team. Milwaukeans are 105% more likely than the U.S. average to attend a local NBA game. During the 2011-12 season, the Bucks fi lled the BMO Harris Bradley Center to nearly 80% capacity every night, averaging over 15,000 fans per game.

• 60% male and 40% female.

• 64% are between the ages of 25 and 54 years old.

• Nearly 50% have attended college and are 23% more likely than the general Milwaukee population to have a post-graduate degree.

• Nearly 40% have household incomes of $75, 0000 + and 52% more likely than the general Milwaukee population to have household incomes of $250,000 or more.

Source: Scarborough – 2011 Release #2 / 2012 Release #1 Wisconsin’s Top Year Round Venue. Located in the heart of downtown Milwaukee, the “BMOHBC” is the center of excitement for what’s happening in Southeast Wisconsin. Not only is the BMO Harris Bradley Center home for the Milwaukee Bucks, Marquette Golden 1.6 18,717 44 50 Eagles, Milwaukee Admirals and Milwaukee MILLION BMO HARRIS PRIVATE NEW LOCKER YEARLY RADLEY CENTER SUITES ROOM EXEC- Mustangs, it’s also the site for the hottest VISITS BASKETBALL UTIVE CLUB concerts, including Keith Urban, Rod Stewart CAPACITY 180 with Stevie Nicks, Justin Bieber, Nickelback, EVENTS Black Keys, Red Hot Chili Peppers, Miranda PER YEAR Lambert and other special events. That means 584 107 16 161 COURTSIDE CAPACITY OF THEATER CAPACITY that as a Milwaukee Bucks partner, your brand CLUB SEATS FRONTIER AIRLINES BOXES FOR ATI will be the center of attention for over 1.6 million HOMETOWN CLUB CHAMPIONS CLUB BMO Harris Bradley Center attendees per year!

WHO ATTENDS EVENTS AT THE BMO HARRIS BRADLEY CENTER?

51% men. 49% women.

72% are between 25 - 54 years old.

55% have attended college and are 53% more likely than the general Milwaukee population to have a post graduate degree.

63% are employed full time.

45+% have household incomes of $75,000 or more.

*Source: BMO Harris Bradley Center 2011-2012 and Scarborough Milwaukee 2012 Release #1 By being featured in prime signage locations, your brand can be as electric as the atmosphere inside the BMO Harris

Bradley Center – year round. Simmons

Studies show that sports facility signage helps build both brand awareness and loyalty. Considering the desirable audience attending events at the BMO Harris Bradley

Center, it’s one place you’ll defi nitely want to see your name up in lights. LED Fascia ▲ – 360˚ Display

▲ Concourse Signage – 4’ x 4’

Matrix Board ▲ – 10’ x 12’

The center-hung scoreboard sponsor messages to with three times the display dramatically enhance the space as the BMO Harris fans experience. Virtually Bradley Center’s original every viewable surface on scoreboard, features twelve the scoreboard has the ability high resolution video to change to deliver live Endzone Video – 22’ x 12.7’’ panels- providing brighter game video, game scores, ▲ Tri-Vision – 9’ x 12’ colors, sharper images, game and player statistics, exciting special effects, the play clock, animated expanded game stats and graphics, sponsor messages and much more. Concession ▲ Point-of-Sale Kiosk ▲ Escalator Backlits Vomitory Backlits – 3’ x 3’ – 200 and 400 Levels – 2’ x 10’

LED Basket Arm – 12” x 42’ Basketball Stanchions

Courtside Rotational – 28” x 50’

Outdoor Video Marquee ▲ – 4th and State Street ▲ Digital Entrance Icons – 3’ x 3’ Milwaukee ranks in the top half of NBA markets

for percent of the population that follows their local

NBA team on the radio…that’s 52% more likely

than the U.S. average to listen to their local team

on the radio. Dennis Krause and Ted Davis Dennis Krause and Ted RADIO • Nearly 66% are between the ages of 25 – 54 years old.

• 50% have some college education or are graduates. And…are 44% more likely than the general Milwaukee population to have post graduate degrees.

• Nearly 80% own their own homes and are 26% more likely than the general population to have home values of $250, 0000-$299,000.

• Over 56% have household incomes of $75,000 or more and are 61% more likely than the general population to have household incomes in excess of $100,000.

*Source: Scarborough 2011 Release #2 / 2012 Release #1

Across the state of Wisconsin, Milwaukee Bucks fans fl ock to game broadcasts on NewsRadio 620 WTMJ and a statewide radio network of 17 affi liate stations. Milwaukee Bucks Radio WSCO AM Appleton, WI 1570 WCLO AM Janesville, WI 1230 WQPC FM Prairie du Chien 1450 is the only place fans can listen to every Bucks regular WATW AM Ashland WI 1400 WKTY AM La Crosse, WI 1570 WJMC AM Rice Lake, WI 940 season and playoff game. Calling the action once again this WBIZ AM Eau Claire, WI 1400 WTSO AM Madison, WI 1070 WOSQ FM Spencer, WI 92.3 season will be the voices fans have grown to know and trust – KFIZ AM Fond du Lac WI 1450 WOMT AM Manitowoc, WI 570 WDOR FM Sturgeon Bay, WI 93.9 play-by-play man Ted Davis and analyst Dennis Krause, who WFAW AM Fort Atkinson, WI 940 WTMJ AM Milwaukee, WI 620 WDUX FM Waupaca, WI 92.7 can relay your brand message with the same authority and WNFL AM Green Bay, WI 1440 WNBI AM Park Falls, WI 980 WRIG AM Wausau, WI 1390 enthusiasm with which they describe the action on the court. bucks.com & beyond Source: Scarborough – 2012 Release #1

bucks.com Bucks fans frequently and consistently turn to the team’s offi cial website for up to the minute news, stats, features and information. Fans visiting Bucks.com spend over fi ve and a half minutes per visit and view almost three pages per visit.

OPPORTUNITIES You have a story to tell! · Banner ads · Video pre-roll · Interactive sweepstakes & contests · Takeover Ads · Section sponsorships · And more Who better to tell it to than a highly engaged, responsive and fanatical audience? · Interstitials · Unique feature branding Nowhere is engagement and responsiveness greater than inside Bucks Digital platforms.

Sports teams are much different than the average brand. The connection runs deep. So Bucks Fastbreak eNews & Offers The Bucks email newsletters are fans’ lifeline to deep in fact that our victories are their victories…and our losses are their losses. It’s breaking team news, information, specials and presales. Prominent partnership opportunities exist woven into the fabric of life. It’s part of everyday conversation. It’s the common ground inside the following email communications to fans: across generations. Combine that passion and enthusiasm with the growing need to stay Bucks Fastbreak Enews 2 issues/month keeping fans informed on all things Bucks connected with technology and you have an incredibly powerful messaging platform. Bucks Gameday Email Sent prior to each Bucks game giving fans the inside scoop on the upcoming game

Bucks Digital gives fans what no other media outlet can… an inside view of Bucks Basketball Bucks Email Offers 4 issues/month delivering value options and exclusive presale opportunities on and off the court. From TV-like programming inside Bucks.comTV with Jim Paschke, to Bucks Partner Offers 2 issues/month delivering special offers from Bucks Sponsors High frequency communication to the most valuable Bucks fans, season ticket regular audio Podcasts with Ted Davis, to exclusive player features like Brandon Jennings’ Bucks MVP Enews holders. MVP Enews boasts incredibly high open and click rates. Crossover and Press Pass to insider coverage with beat writer Alex Boeder, Bucks Digital keeps fans in touch with everything going on in and around the game. Bucks Mobile Eighty-six percent of Bucks fans carry a mobile phone and are 10% more Bucks Digital reaches fans wherever they are. With mobile alerts, blogs, email newsletters, likely than the general Milwaukee population to text. In addition to powerful in-arena text Facebook, Twitter, Foursquare, Pinterest, Instagram, Socialcam, Flickr, YouTube, etc., features, Bucks Mobile offers fans three interactive Text Subscriptions: the fan communities are plentiful. Bucks Digital delivers the message fans want to hear · Breaking news · Scores and schedule · Special offers and presales and information and see, when they want to hear and see it and how they want to hear and see it. It’s the

perfect way to tell your story. Bucks Social Social media is the fastest growing digital channel. Bucks Facebook “Likes” have grown 25% in the past 6 months. Twitter has grown 106% in that same period. Bucks fans are not only in the social media space, they are incredibly active. More and more social media platforms are emerging and Bucks Digital is there cultivating fans and relationships. Numerous part- nership opportunities exist in this incredibly engaging space. Need some ideas? We’ve got a bunch.

Game Program The Milwaukee Bucks Game Program- “Tip-Off” is sold at all home games. Complimentary programs are provided to all clubs and suites.

Pocket Schedule The pocket schedule is an inexpensive way to spread the word of a partnership with the Milwaukee Bucks to retail outlets or through database mailings.

Media Guide The offi cial resource for all local media, national and international broadcasters and Bucks super fans. CUSTOMIZED PROMOTIONS

Inside and outside the BMO Harris Bradley Center,

fans can be surrounded by your brand message in exciting

and interactive ways thanks to your participation with the

Milwaukee Bucks. Your brand can be highlighted in signage,

on the scoreboard and in on-court promotional activities in

the BMO Harris Bradley Center. But, we will also help you

take your message to the streets through high-powered

promotional activities which can include player appearances,

incentive programs, Bangong appearances, Energee! apearances,

ssppecialpeeccialiaal evevents,vvevenentsts,ss, charitablechaharri abble benefibbeen ts, sweepstakes and more.re Sam’sS Hope RReading Rally aat Discovery World

Brandon Jennings works with BMO Harris and Habitat for Humanity

COMMUNITY RELATIO N S AMONG THE MANY CAUSES THE MILWAUKEE BUCKS SUPPORT:

The Milwaukee Bucks dedication to winning on the court is matched only by their • The MACC Fund • Milwaukee Bucks • The Milwaukee Bucks Cystic Fibrosis Annual Teammates/Wives Save commitment to positively impact the community off the court. Through our community • Special Olympics Golf Outing Lives – Breast Cancer Awareness Program • Read to Achieve • Pick’n Save House of partnerships, we support the philanthropic efforts of organizations through established Peace Holiday Dinner • Milwaukee Boys Program & Girls Clubs programs and programs designed to meet the goals of specifi c community agendas. • Second Harvest PB&J Food Drive Suites – Exterior Suites – Interior

PRE-GAME PARTIES. LOCKER ROOM MEETINGS. COURTSIDE SEATS. SUITES. THEATER BOXES. AND MORE.

The Bradley Room ▼

By becoming a Milwaukee Bucks partner you will have access to a number of unforgettable, one-of-a-kind ways to entertain special clients and staff centered around Milwaukee Bucks games and events.

BMO Harris Bradley Center Theater Boxes ▼

Frontier Airlines’ Palermo’s Courtside Club ▼ Hometown Champions Club ▼ ATI Club ▼ Time Warner Cable Club ▼ Our team of sponsors come in all shapes and sizes. What do they all have in common? A passion and unmatched willingness to do whatever it takes to get results. THAT MATTER

Fully integrated marketing strategy has had a Palermo’s Pizza uses Milwaukee Bucks player significant impact on local blood collection. appearance to sell pizza – lots of pizza.

OBJECTIVES OBJECTIVES Motivate fans to donate blood at Milwaukee Bucks-Blood Center annual blood drive. Drive incremental case sales of Palermo’s Pizza at one of Palermo’s top selling retailers - Pick ‘n Save. STRATEGIES • Milwaukee Bucks local radio with a Bucks player encouraging fans to donate. STRATEGIES Donor surveys identifi ed radio as the most effective means to raise awareness • Milwaukee Bucks player, Brandon Jennings met with fans, posed for photos of the Bucks Blood Drive. and signed autographs for 90 minutes. • PA reads and scoreboard messages at Milwaukee Bucks home games. • Milwaukee Bucks radio, internet and social media promoted his appearance. • Milwaukee Bucks social media. • Palermo’s reached out to the LaFamilia (Facebook/Twitter) to promote appearance. • Milwaukee Bucks ticket incentives for donors • Pick ‘n Save promoted in store with posters. • Palermo’s offered pizza sampling and offer to fans in store. RESULTS (According to the BloodCenter of Wisconsin) RESULTS

• Appointments times were full going into the drive! • Over 250 Milwaukee Bucks fans met Brandon and received an autograph • Blood Center’s typical donor is between 40-59 years old- over 25% of the Milwauke Bucks or had a photo taken with him. donors were under 29 years old- and age group with lower frequency of donations. • More importantly Palermo’s sold an entire freezer unit (coffi n) of product- nearly 400 pizzas in 90 minutes. • Nearly 450 donors showed with nearly 400 units collected. • Since 2002, over 5400 donors and 4600 units collected from Milwaukee Bucks fans.

Brandon Signing Autographs at Pick ‘n Save

Bango Assists a Blood Donor

Raisingsing Awarenessareness Promoting the Event THAT MATTER

Cricket Wireless Teams with the Milwaukee Bucks Integrated marketing strategy improved the perception of to increase both brand awareness and usage. the Miller Lite Brand and increased the awareness of the Miller Lite Home Court Club at BMO Harris Bradley Center.

OBJECTIVES OBJECTIVES Develop a fully integrated partnership to raise brand awareness and engage with Bucks Using Milwaukee Bucks marketing entitlements to increase brand awareness, promotion fans to increase usage, grow mobile alert database and drive brand change. and attendance in the Miller Lite Home Court Club.

STRATEGIES STRATEGIES • Created an In-Arena Milwaukee Bucks fan texting initiative to feature Cricket’s Muve • Milwaukee Bucks network radio and television live reads encourages fans to visit Music Connection product and to increase mobile alert database. millerlitehomecourt.com for opportunities to win tickets to the Miller Lite Home Court • In-Arena signage along with Cricket Wireless interactive games and free WiFI. during Milwaukee Bucks home games. • Milwaukee Bucks Radio “Ask The GM Feature” where fans could email or text ques- • Promote the space by having in-suite hostesses distribute marketing cards, take photos tions for Bucks General Manager, John Hammond increasing mobile alert database of attendees and encourage them to view photos at millerlitehomecourt.com. with bounce back messages. • Creates the “Miller Lite Home Court Advantage”, an In-game promotion prior to tip off in-arena live visit with Bucks in-game host and fans attending the game in the Miller RESULTS Lite Home Court promoting the space. • Milwaukee Bucks Energee! Dance team appearances at local establishments, dance • According to Scarborough, between 2010 and 2011 the number of Milwaukee Bucks team members compete against fans for the opportunity to win tickets in the Miller fans using Cricket nearly doubled: 8,456 users in 2010 to15,740 in 2011. Lite Home Court for upcoming Bucks home games. • 129% increase in Cricket Wireless phones in Bucks mobile alert database. RESULTS (According to Turnkey Research 2011-2012)

• Increased attendance in the Miller Lite Home Court nearly 85% over past 3 seasons! • Miller Lite Home Court Advantage promotion is the most highly recalled promotion by Bucks fans during the 2011-12 Milwaukee Bucks season. The promotion received 80% + awareness among those fans attending 6+ Milwaukee Bucks home games. Cricket Interactive Kiosk Miller Lite Home Court Arena View

ScoreboardS b d Text Feature Miller Lite Home Court Suite View The rim rockin’, time-stoppin’, rafter-rattlin’ 360˚ reverse jam. The no-look, backdoor, twin loop, fool-the-group Alley Oop. Over the years there’s been sky hooks, rainbow jumpers, ankle breaking crossovers, division titles, a Championship and countless breathtaking feats of athleticism that defi ed gravity and imagination. We’re very proud of the 45 years of entertainment and excitement that we’ve provided and the vital role that the Milwaukee Bucks organization has played in our community. Along the way, we’ve provided our “teammates” with valuable exposure to a community that recognizes and appreciates a good thing. So come and be part of the action and reap the reward. 414.227.0500

bucks.com