2013 Annual Book Pull this tab to Pull this tab to reveal a hidden message! reveal 2013 Annual Book 2013 Annual Book Pull this tab to Pull this tab to reveal a hidden message! reveal 2013 Annual Book Where will your desire take you? 01 Dream big. Think bold. Live better. It’s all possible. At LG, your desire is our inspiration. 02 03 Dream big. Think bold. Think big. Dream Dream big. Think bold. Live better. Live Live better. It’s all possible. At LG, your desire is is desire your LG, At At LG, your imagination is our inspiration. our our inspiration. 02 03 I imagine creativity at my fingertips. I hope one plus one equals fun. I want hugs that last forever. I dream another restful night. Every day in our lives, in every corner of the world, another amazing moment will present...to change a life better. The first step to realize it is to believe that it’s all possible. It is a story about the dreams and imaginations that technology makes more possible. 12 13 13 12 more possible. that technology makes dreams and imaginations It is a story about the it’s all possible. all it’s realize it is to believe that that believe to is it realize The first step to to step first The life better. will present...to change a another amazing moment every corner of the world, Every day in our lives, in Message from the CEO As our lifestyles change, new demands are created for products that can enrich “ I am as amazed as you are at the level of ingenuity people’s lives. Companies that anticipate those needs first, and translate those wishes into superior products, will be the brands that standout. our engineers and designers deliver year after year. ” Offering truly differentiated products to meet that need is the number one mission for all of us at LG, and I am just as amazed as you are at the level of ingenuity our engineers and designers deliver year after year. Your feedback tells us that this year was no exception. Our ULTRA HD TV and CURVED OLED TV introduced picture clarity that has become the envy of the industry. Innovations such as G Pro awarded the Best LTE Device Award at LTE World Summit 2013 and refrigerators that keep cool during frequent powercuts in India were only possible because we listened and responded to the needs of our customers around the world. We also know that today’s big advancements can be copied by competitors just as quickly as they are introduced. It is imperative that we sharpen our skills even further to anticipate your needs, and find new methods to bring relevant products into your homes even faster. So, what’s next? There truly are too many possibilities to consider. But I do know this: the buzz for the next big idea is already out there. It’s our job to listen, react, and transform today’s possibilities into tomorrow’s reality. Thank you, Bon-Joon Koo Vice Chairman & CEO of LG Electronics 14 We have a burning passion to enrich peoples’ lives. Technology is the enabler. LG innovation is inspired by our customers’ needs. And we hope to empower you in return. We are driven to create products that make people smile. And to build brilliant solutions that make life more creative for us all. 17 LG innovation is inspired by our customers’ needs. And we hope to empower you in return. We are driven to create products that make people smile. 17 Immerse yourself in the experience Home Entertainment I have always wondered: “Why can’t TV be more stylish?” That Once again, LG is ahead of the curve in home question was an inspiration for CURVED OLED TV. It so happens entertainment—with the design is also one of the three hidden needs of TV consumers, world’s first CURVED OLED TV empowered by along with up-to-date technology and the ultimate viewing movie theater perform environment. Happily, CURVED OLED TV delivers on all three! The ance inside your living room. Edge-to-edge clarity LG CURVED OLED TV is so revolutionary, it took the top “The Red across all 55 inches is guaranteed to induce edge- Dot Design Award: Best of the Best” honor in 2013. We were so of-the-seat excitement. excited about the new product, we faced a dilemma: wait to show the product right before the sales launch, or give the world a first look at 2013 CES? At the very last minute, we decided CURVED OLED TV was simply too exciting to keep under wraps, and in two hours we changed our CES exhibit overnight in top secrecy. I’m empowered to say it was one of the hits of the show! The iconic designer who designs products that shift original paradigms, CURVED OLED TV Corporate Design Center, HE Design Lab / Vice President Kang-Heui Cha 20 21 It’s not the “how” but the “Wow!” We could tell you all about LG’s feats of Take productivity to a whole new level. In fact, take it just about anywhere! engineering. But we know it’s not the TV’s insides that excite you; it’s the images on the outside that make you go, “Whoa!” The Tab-Book Hybrid offers you the best of notebook computing with all the mobility of a tablet. Fully optimized for Windows 8 with 10-point The Ultimate Viewing touch capability and a slide-out QWERTY keyboard, 11.6-inch screen, Wi- Experience Fi, Bluetooth 4.0, HDMI slot, USB port and microSD, all in a super-slim body that will You have never seen a screen this big deliver images this sharp and this have you smiling every time you pick it up. powerful! At 3,840 x 2,160, its resolution is four times higher than full HD. Tab-Book Hybrid And, with our Triple XD Engine, you’ll enjoy stunning images without any distortion what so ever from any angle across every single colorful inch of the screen. Plus 2.2 Finally, a reason for smiling as you channel sound system arranged for incredible 3D multitask! The super wide surface features sound. 84-inch ULTRA HD TV the unique 4-Screen Split that separates the monitor into four different segments. It’s also perfect for the most demanding multimedia applications—view multiple windows and controls without them Feel inspired to take control! Smart overlapping. Plus lifelike colors across 100 percent of the monitor and Dual TV + Magic Remote is the most Link-up to connect two different mobile devices. 21:9 Ultra Wide Monitor convenient way yet to take advantage of all that TV has to offer. Enjoy effortless access to unlimited content night after night with a fully-intuitive interface to quickly find the shows you want to watch. Plus 3D Dual Play that takes excitement to a whole new level. Smart TV + Magic Remote 22 23 “ Another amazing day in our global adventure. Which means another album full of awesome photos inside my phone. Glad I brought along the LG Pocket Pocket Photo Photo. Now I can print the best of my pics on the spot and see them the way they were meant The Pocket Photo to be without waiting to get back compact printer offers wireless connectivity with Bluetooth and NFC (Near home…whenever that will be! Field Communication) for hassle-free, inkless printing directly from I just tap on my smartphone’s app Android and iOS smartphones. App includes editing tools and…presto! The only thing more for quick touch-ups and cropping. instant than the pictures is the way they make us smile when we see them! ” 24 Make the most of every moment From the beginning, our purpose in developing the G Pro was to provide Mobile a unique customer experience with the best performance possible. Meeting Communications the hidden needs of customers was our highest priority. Normally we develop a product only after we finalize the specs. But with the G Pro, the design changed 18 times with spec changes every time a new customer need was uncovered. Two to three designs were reviewed simultaneously throughout the process. It was like developing several models at once. In the end, our development staff exceeded expectations—G Pro is the ultimate mobile phone with the most LTE patents in the world. But don’t just take my word for it—our team was awarded the Best LTE Device Award at LTE World Summit 2013 in Amsterdam. As development of the G Pro shows, empowering teams to answer hidden customer needs is, without question, the present and future purpose of design within LG. LG raises the bar on inspired performance. Again. The G Pro captures twice the memories with Dual Recording from front and back cameras at the same time. And an IPS screen that offers full HD viewing on a 5.5 inch screen. The innovator with immortal spirit who do not afraid of challenges, Mobile Communications Company, MC R&D Center / Chief Research G Pro Engineer Young-Hee Kim 28 29 Did someone ask, “What’s next?” With our current line-up of phones, there Finally, 4G LTE is within your reach. Get lightning fast performance in a phone is more than one answer. A lot more! Our current phones let you work faster, see clearer, talk longer…with inspired designs you’ll be proud to own. made with our legendary quality craftsmanship, an IPS display for the sharpest viewing, Live Zooming, Quick Inspired by the Way Memo, Q Translator and many more advanced features You Live that will have you get more work done, faster than ever, and a battery that will have you smiling longer.