Volume 1, 2020 Volume 1, 2020 Advisors Dr. Beh Kok Hooi Prof. Dr. Teng Tjoon Tow Jenny Khoo Gim Hoon Dr. Ooi Bee Peng Dr. Adrian Lee Chief Editor Muhamad Qamar Rahman Bin Md Isa Deputy Editor Lam Yat Kuan Editors Dr. Gabriel Gim Chien Wei Prakash Velloo Mohd Hanafi Bin Jumrah Cheah Wui Jia Dr. Lim Bee Lee Arif Bahari Musli Chiang Chee Keat Lim Chong Ewe Cover Design Chuah Chin Guan Typesetting Jamie Hor Sook Mun Publisher Han Chiang University College of Communication Tel (+604) 2831088 Fax (+604) 2829325 Email
[email protected] Address Jalan Lim Lean Teng, 11600 Georgetown, Penang, Malaysia Date November, 2020 e-ISSN 2773-4935 All rights reserved Volume 1, 2020 CONTENTS/ KANDUNGAN Research Paper 1 / Arif Bahari Musli, Mohd Eswandy Asre, Prakash Velloo & Fatin Aliyah Hassan The Aesthetics of Storybird to Replace the Traditional Pen and Paper for Writing English Essays 25 / Elween Loke Filial Piety and its Role in Decision-Making: A Qualitative Study on Negotiation and Power Relations in Choice of University and College Majors among Malaysian Youth 41 / Gabriel C. W. Gim The Influence of Job Resources and Creative Self-Efficacy on Turnover Intention 59 / Lim Hui Ling Workplace Incivility in the Banking Sector in Malaysia: A Descriptive Study 83 / Lim Lai Hoon, Ngoi Kok Shen & Tan Ching Mei Typhoon Haiyan Coverage on Inquirer and The Wall Street Journal News Sites: A Framing Analysis 107 / Lim Tse Shaun News Framing By Mainstream Media on Political Parties 117 / Aliza Shah Binti Muhammad Shah & Nur Adillah Binti Maaz Keramat Tahfiz Tragedy: