IR 009 554 Simonson, Michael R
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DOCUMENT RESUME ED 207 487 IR 009 554 AUTHOR Simonson, Michael R., Ed.; Hooper, Elizabeth, Ed. TITLE Proceedings of Selected Research Paper Presentations at the 1901 Convention of the Association for Educational Communications and Technology and Sponsored by the Research and Theory Division (Philadelphia, Pennsylvania, April 19811. PUB DATE Apr 81 NOTE 778p.; For related documents,see IR 009 554-585 and ED 194 061. EDRS PRICE MF05/PC32 Plus Postage. DESCRIPTORS Aptitude Treatment Interaction; *Audiovisual Communications; Cognitive Style; *Educational Research; *Educational Technology; Educational Television; *Instructional Design; Instructional Development; Learning Theories; Program Evaluation; *Television Viewing; *Visual Learning IDENTIFIERS Association for Educational Communications Tech; Learning Hierarchies ABSTRACT The 31 papers selected for presentationat the 1981 Association for Educational Communications and Technology(AECT) convention and inclusion it this documentwere subjected to a rigorous blind reviewing process and representsome of the most current thinking in educational communications and technology.Topics covered include aptitude treatment interacti^n, televisionviwing by children, cognitive style, computer anxiety, educationaltelevision and films, information processing, instructionaldesign, instructionlrdevelopment, collegeprogram evaluation, and learning hierarchies. (Author/LLS) *********************************************************************** Reproductiors supplied by EDRS are the best thatcan be made from the original document. *********************************************************************** U S DEPARTMENT OF HEALTH EDUCATION & WELFARE NATIONAL INSTITUTE OF DUCATiON Hff uFPP PROCEEDINGS OF SELECTED RESEARCH E f, v .` rvF PE f F N _14 , N ' P .tE E P NOT NE F 4E-P4E PAPER PRESENTATIONS at the 1981 Convention of the Association for Educational Communications and Technology and sponsored by the Research and Theory Division April, 1981 in Phildelphia, PA Edited by: Michael R, Simonson Associate Professor of Secondary Education and Elizabeth Hooper 'PERMISSION TO REPRODUCE MATERIAL HAS THIS BEEN GRANTED Teaching Assistant BY MichaelSimonson College of Education 4) 14) TO THE EDUCATIONAL Instructional Resources Center INFORMATION RESOURCES CEN TER (ERIC) Z11' Iowa State University C3 Quadrangle North aC Ames, Iowa 50011 PREFACE For the third year the Research and Theory Division ofthe Association for Educational Communications and Technology (AECT)is publishing these Proceedings. Papers published in this volume were presentedat the national AEC- Convention in Philadelphia, PA. A limited quantity of this volumewere printed and sold. It is also available on microfiche throughthe Educa- tional Resources Information Clearinghouse (ERIC)system. REFEREEING PROCESS: All Research and Theory Divisionpapers selected for presentation at the AECT Convention and included in this Proceedings were subjected toa rigorous blind reviewing process. Proposals were submitted to Dr. Carol Carrier of theUniversity of Minnesota who coordinated the review process. All referices to author were removed from proposals before they were submitted to referees for review. Approxi- mately fifty percent of the manuscripts submitted forconsideration were selected for presentation at the Convention and forpublication in these Proceedings. The papers contained in this documentrepresent some of the most current thinking in educational communications and technology. Michael R. Simonson Research and Theory Division i 3 1980-81 BOARD OF DIRECTORS Resear:h and Theory Division of the Association for Educational Communication and Technology William Daehling, President Alan Chute 1980-83 Lewis and Clark State College University of South Dakota 8th Avenue and 6th Street School of Medicine Lewiston, ID 83501 2501 West 22nd Sioux Falls, South Dakota Perrin Parkhurst, President 1981-82 C.O.M., Dean's, Office Thomas Nielson 1978-81 A-336 E. Fee Hall Southeastern RMEC Michigan State University 1717 11th Avenue S. East Lansing, MI 48824 Birmingham, AL 35205 Tillman Ragan 1978-81 Barbara Grabowski 1980-83 College of Education 334A MSTF University of Oklahoma 10 South Pine Nurman, Oklahoma 73066 University of Maryland School of Medicine John Keller 1978-81 Office of Medical Education Instructional Technology Baltimore, MO 21201 School of Education Syracuse University Frank Dwyer, Newsletter Editor Syracuse, N.Y. 13210 Mitchell Building The Pennsylvania State University Louis Berry 1980-83 University Park, PA 16802 Educational Communications and Technology 103 LIS Building University of Pittsburgh Pittsburgh, PA 15260 Michael Simonson 1978-81 N31 Quadrangle North College of Education Iowa State University Ames, Iowa 50011 Carol Carrier 1979-82 250 Burton Hall 178 Pillsbury Dr., S.E. University of Minnesota Minneapolis, Minnesota 55455 ii CONVENTION PAPER REVIEW BOARD AEC'i Reviewers Ann Becker Dr. David Merrill Department of Curriculum and School of Education Instruction University of Southern California Teacher Education Building University Park 225 North Mills St. Los Angeles, CA90007 University of Wisconsin Madison, Wisconsin 53706 Tom Nielsen Southeastern RMEC Philip Brody 1717 11th Avenue South D,Tartment of Curriculum Birmingham, Alabama 35205 and Instruction School of Education Perrin F. Parkhurst Bailey Hall C.O.M., Dean's Office Lawrence, Kansas 66045 A-336 E. Fee Hall Michigan State University James Canelos East Lansing, MI 48824 165 Suburban Drive State College, PA 16801 Tillman Ragan College of Education -James Carey University of Oklahoma PO Box 82386 Norman, OK 73069 Tampa, Florida 33682 Charles Reigeluth Alan G. Chute TDDE /School of Education USD School of Medicine 116 Huntington Hall 2501 West 22nd Syracuse, N.Y. 13210 Sioux Falls, S.D. 57105 Mike Simonson Francis M. Dwyer 321 Curtiss Hall 114 Mitchell Iowa State University Instructional Services Building Ames, Iowa 50011 The Pennsy vania State University University Park, PA 16802 Robert D. Tennyson 250 Burton Hall Dr. Vernon Cerlach 178 Pillsbury Drive, SE Arizona Stare University University of Minnesota Box FLS/Fducational Technology Minneapolis, MN 55455 Tempe, Arizona 85281 Paul Welliver BarLara Grabowski College of Education 334A MSTF, 10 S. Pine St Penn State University University of Maryland 229 S. Patterson Street School of Medicine State College, PA 168(11 office of Mkdical Education Baltimore, Ml) 21201 Bill Winn 738 Ed. Tower L'Allier University of Calgary 2037 Bradley St. Calgary, Alberta, Canada Si.. Paul, MN 55117 T2N 1N4 Richard Lamherski Mary Ann Chezik 1117§TYUctional-Systems Research and 601 West Lamb Street Development Belle Fonte, PA 16823 NTS Research Corporation 2634 Chapel Hill Blvd. iii Durham, N.C. 27707 AECi Itfviewers Fran, i -,_ I . Educational Technology College of Education Text; A & M Univer;ity College Station, TX 77843 William DiehlinE Lecwit, (lark Store College Sth Avenue and 6th Street Lew; ,,ton,ID 8330I JOhr Assisttnt to Provost Penn State iniver,,ity Capitol Cmpus Middletow-1, PA 17057 Dennis Sheriff Department of LEPS - Ga219 Northern Illinois University DeKalh, Illinois 60115 iv Q) TABLE OF CONTENTS Page The Interaction of Learner Aptitudes with Instructional Treatment in Quadratic Inequalities 1 by Gary J. Anglin, Thomas M. Schwen, and John B. Anglin Toward a Grammar of Educational Television: Part II, Method 23 by Ann De Vaney Becket. Instructional Design and Directed Cognitive Processing 35 by Ruth Colvin Bovy TheR'lesof Attention, Instruction, and Medium-Related Skills in Children's Television Viewing 78 by Marc Braverman Visual Learning Stimulus Considerations: Concept-Related Graphic, Arbitrary Graphic, and Verbal Label Symbols E5 by Martha L. Brooke The Effects of a Networking Information Processing Strategyon the Learning of Field-Dependents When Receiving Visual Instructional Information 88 by James Canelo.3 and William Taylor Student Learning of Concrete and Abstract Prose Under Systematically Varied Media Presentations 105 by James O. Carey and Michael J. Hannifin Visual Testing: An Experimental Assessment of the Encoding Specificity Hypothesis 120 by Hermes T. DeMelo, Michael Szabo, and Francis M. Dwyer Analyzing Functions of Illustrations in Text 137 by Philippe Duchastel College Program Evaluation and ID 147 by Cass Gentry Research in Progress: Toward a Procedure to Identify the Spontaneous Memory Strategies cf Children 166 by Michael J. Hannafin and James O. Carey Content Treatment Interactions: A Better Design Model 185 by David H. Jonassen Personality and Cognitive Style Predictors of Teaching Style Preferences 233 by David H. Jonassen 7 Page A Call for a Trace Between Educational Technology andTeaching: Suggestions for Mutually Beneficial Collaborations 260 by Sally Corgensen Reconceptualizing the Theory-Base of Educational Technology: Re-opening the Theory-Practice Debates 289 by J. Randall Koetting The Effect of Vicarious Partial Reinforcement Upon Children'sUse of Self-verbalization in Decisions Regarding Television Viewing - 345 by Sandra S. Korzenny Bibliography of Pictorial Research Appearing in Selected Journals in '980 388 by W. Howard Levie Reconstructing the History of Educational Technology Provides Us with New Models of Research 409 by Jeffrey Lukowsky Photography to Enhance Aesthetic Skills 428 by Marina Stock Mclsaac Relationship Between Eye Movement and Cognitive Information Acquisition Utilizing an Unobtrusive Eye Movement Monitoring Device- - 445 by Larry L. Nesbit Community College Study of Media