Objective & Event Process
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OBJECTIVE & EVENT OBJECTIVE To create a booklet for an art event. EVENT: THE HELLA MEGA STADIUM TOUR A collaborative rock tour consisting the bands: Green Day, Weezer, and Fall Out Boy PROCESS that will be happening over the course of summer of 2020 in North America, Europe, and Asia. This tour was a surprise announcement by all 3 bands releasing news songs on September 13th. EVENT: TARGET AUDIENCE This tour spans 3 decades of music: 1990s-present. Both Green Day and Weezer broke out in the mid-90s, while Fall Out Boy broke out in early-mid 2000s. The bands’ music is centered on pop punk and alternative rock. The target audience is millennials (newer rock fans) and older adult males (grew up listening to the bands in their teen years). CONTENT & FORMAT CONTENT ORGANIZATION FORMAT Front Cover: The Hella Mega Stadium Tour The format I want to create for the event is a 5.5” X 8” sad- Table of Contents dle-stitch booklet because this is a commemorative booklet The History of Green Day, Weezer & Fall Out Boy about the 3 bands history and music. The fans will receive the Band Connection Timeline booklet at the concert that they can take home. The booklet SKETCHES How the band’s supported each other’s music will be long in length to represent the long history of the bands throughout their careers. combined: 3 decades of music and history. The Hella Mega Formation Interview Why Green Day, Weezer & Fall Out Boy Teamed Up for the Biggest Rock Event of 2020. Back Cover: Tour Dates Thumbnails #1 Thumbnails #2 Thumbnails #3 Thumbnails #3...cont’d DOUBLE-PAGE SPREADS PROCESS BAND BIOGRAPHIES PROCESS The History of GREEN DAY Bay Area trio Green Day stormed the main- Dookie became a major hit, with its second Grammy-winning international success stream in the early ‘90s with their snarling, single, “Basket Case,” spending five weeks American Idiot, a socio-political rock opera snotty brand of three-chord pop-punk, which on top of the American modern rock charts. that ushered in the next stage of their evo- was delivered with a heavy dose of anarchic By the time the fourth single, “When I Come lution as one of America’s most acclaimed attitude and headline-grabbing antics. Influ- Around,” began its seven-week stay at num- rock bands. American Idiot became a sur- enced by the late-’70s punk predecessors ber one on the modern rock charts in early prise success – a chart-topper around the before them, they went on to introduce a 1995, Dookie had sold over five million world, a multi-platinum Grammy winner, new, younger generation to the genre. copies in the U.S. alone; it would eventually and easily the best-reviewed album of their Major-label breakthrough Dookie was the top ten million in America, selling over 15 career. In 2015, 25 years after their debut, jewel in the crown of their ‘90s punk era, a million copies internationally. Dookie also Green Day were inducted into the Rock & modern classic regarded as one of the most won the 1994 Grammy for Best Alternative Roll Hall of Fame. defining albums of the decade. Thanks to Music Performance. Maturing in the 21st MTV’s support of the initial single, “Longview,” century, the band hit a career peak with 2004’s The History of debut, Ric Ocasek, Weezer recorded what became radio and MTV staples, re-establish- would be known as The Green Album. The ing Weezer as one of alt-rock’s top dogs. album was an immediate hit, debuting at Make Believe was released in May 2005, number four in May 2001 and camping out prepped by the single “Beverly Hills,” in the upper reaches of the charts for much and eventually went platinum in multiple of the spring/summer, during which such countries, paved the way for Weezer’s WEEZER songs like “Hash Pipe” and “Island in the Sun” long career. As one of the most popular groups to modern rock hit in the fall of 1994, but what emerge in the post-grunge alternative rock made Weezer a crossover success was aftermath, Weezer received equal amounts “Buddy Holly.” Jonze created an innova- of criticism and praise for their hook-heavy tive video that spliced the group into old guitar pop. None of the members of Weezer, footage from the sitcom Happy Days and especially leader Rivers Cuomo, were con- the single quickly became a hit, making ventional rockers: they were kids who holed the album a multi-platinum success as well. up in their garage to play along with their Shortly after the tour in support of their 1996 favorite records when they weren’t studying album Pinkerton, it appeared as though or watching TV. As a result, their music Weezer had fallen off the face of the plan- was infused with a quirky sense of humor et. Stung by the public’s initial reaction and an endearing awkwardness that made to their sophomore effort (Rolling Stone songs from their debut Weezer (aka The even named Pinkerton the Worst Album Blue Album) into big modern rock hits during of 1996), the band took time off to regroup the mid-’90s. The Spike Jonze-directed video, and plan their next move. Hooking up “Undone (The Sweater Song)” became a again with the producer of their 1994 As one of the most popular groups to emerge their music was infused with a quirky sense of the group into old footage from the sitcom Hap- took time off to regroup and plan their next radio and MTV staples, re-establishing Weezer in the post-grunge alternative rock aftermath, humor and an endearing awkwardness that py Days and the single quickly became a hit, move. Hooking up again with the producer of as one of alt-rock’s top dogs. Make Believe was Weezer received equal amounts of criticism made songs from their debut Weezer (aka The making the album a multi-platinum success their 1994 debut, Ric Ocasek, Weezer recorded released in May 2005, prepped by the single and praise for their hook-heavy guitar pop. None Blue Album) into big modern rock hits during as well. Shortly after the tour in support of their what would be known as The Green Album. The “Beverly Hills,” and eventually went platinum of the members of Weezer, especially leader the mid-’90s. The Spike Jonze-directed video, 1996 album Pinkerton, it appeared as though album was an immediate hit, debuting at num- in multiple countries, paved the way for Wee- Rivers Cuomo, were conventional rockers: they “Undone (The Sweater Song)” became a mod- Weezer had fallen off the face of the planet. ber four in May 2001 and camping out in the zer’s long career. were kids who holed up in their garage to play ern rock hit in the fall of 1994, but what made Stung by the public’s initial reaction to their upper reaches of the charts for much of the along with their favorite records when they Weezer a crossover success was “Buddy Holly.” sophomore effort (Rolling Stone even named spring/summer, during which such songs like weren’t studying or watching TV. As a result, Jonze created an innovative video that spliced Pinkerton the Worst Album of 1996), the band “Hash Pipe” and “Island in the Sun” became The History of WE EZER The History of on High, spearheaded by the hit single Roll and an accompanying tour. Preceded “This Ain’t a Scene, It’s an Arms Race.” by the single “My Songs Know What You Recording sessions for Folie à Deux were Did in the Dark (Light ‘Em Up),” Save Rock tough, prompting the band to take an and Roll was released in April of 2013 and open-ended hiatus soon after the album’s promptly debuted at number one on the release. In February 2013, the band reunit- U.S. charts. FALL OUT BOY ed for the album called Save Rock and Fall Out Boy rose to the forefront of emo was both a rallying point and sticking point pop in the mid-2000s, selling more than within the hardcore community. As Fall four million albums thanks to the band’s Out Boy, the quartet used the unbridled tabloid-grabbing bassist, able-voiced intensity of hardcore as a foundation for frontman, and handful of Top 40 hits. The melody-drenched pop-punk, with a heavy group’s four members first came together debt to the emo scene. Their breakout in Wilmette, a bedroom community north album, the ambitious From Under the Cork of Chicago, around 2001. Vocalist/guitarist Tree, followed in spring 2005, quickly Patrick Stump, bassist/lyricist Pete Wentz, reaching the Top Ten of Billboard’s album drummer Andrew Hurley, and guitarist Joe chart and spawning two Top Ten hits with Trohman had all taken part in various bands “Sugar We’re Going Down” and the furiously connected to Chicago’s underground upbeat “Dance, Dance.” The album went hardcore scene. Most notably, Hurley double platinum and earned the musi- drummed for Racetraitor, the furiously polit- cians a Grammy nomination for Best New ical metalcore outfit whose brief output Artist. Their follow-up record Infinity DOUBLE-PAGE SPREADS PROCESS BAND CONNECTION PROCESS Green Day, Weezer, and Fall Out Boy drop and Fall Out Boy Day, Weezer, Green announce the 10 to singles on September Hella Mega Stadium Tour. , 2019 th Weezer’s releases “The End of the Game,” featured on their four- teenth studio album Van Weezer. Green Day release “Father Of All…,” featured on their forth- coming thirteenth studio album Father Of All… Fall Out Boy release “Dear Future Self (Hands Up)” ft.