Istanbul Jewelry School Spreads to the World Behold the Jewels, from the Ancient Lands, Where Civilisations Flourished, Gifts Crafted by the Artisanship of Ages
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YOUR COMPLIMENTARY COPY BRIEFING Turkey aims to export $190B in 2020 INDEPT Turkish Jewelry all over the Word INTERVIEW Deva CEO TheTurkish Philipp Haas PerspectiveFEBRUARY 2020 ISSUE 79 ECONOMY I BUSINESS I FOREIGN TRADE I ANALYSIS Istanbul Jewelry School Spreads to the World Behold the jewels, from the ancient lands, where civilisations flourished, gifts crafted by the artisanship of ages. It is the historical and cultural heritage that these rare accesories bear, that makes you feel special when you touch, put them on or wear them, rather than their monetary value. The Turkish Perspective TheTurkish Perspective Contents FEBRUARY 2020 ISSUE 79 Snow Globe of the World: 42Turkey Mckinsey: Artificial Intelligence The Power Symbol Turkey’s innovation ecosystem 14 to create 3.1 million jobs in 28 of Turkey: Jewelry 46 grows above the EU average Turkey 2019 exports reach to record Kamar: Our exports totaled 7.2 16 level of 180.5 billion dollars 30 billion dollars in 2019 THY awarded as Turkey’s A Master of Murassa: 20 top service exporter 35 Hrac Aslanyan Franchise sector to create an FDI Spotlight in Turkey Turkey’s Car Introduced 48 ecosystem of 50 billion dollars 22 38 in 2020 Foreign investors generated 64 Turkey eyes 120 billion USD Gastronomical reflection of 26 percent of Turkish M&A market 40 from tourism 54 Turkish Culture deal volume Mediterranean Cuisine FEBRUARY 2020 ISSUE 79 3 TheTurkish Perspective FEBRUARY 2020 ISSUE 79 THE TURKISH PERSPECTIVE RENEWED Management Publisher On Behalf Of Turkish Exporters Assembly Chairman Of The Turkish Exporters Assembly The Turkish Perspective continues publishing İsmail GÜLLE Strategic Partner with its renewed content in 2020. President Of The Presidency Of The Republic Of Turkey Investment Office Arda ERMUT Manager In Charge ✓ Turkey’s riches waiting to be discovered Prof. Dr. Kerem ALKİN ✓ Turkey from foreign investors’ eye Publication Board M. İlker AYCI ✓ Bilal EKŞİ Industry evaluations Enise Didem ELMAS Mehmet Fatih BİLİCİ ✓ Turkey’s brands expanding to the world Mustafa KAMAR Senem SANAL SEZERER Furkan KARAKAYA Prepare For Publications Executive Editor Selda YEŞİLTAŞ Deputy Executive Editor Murat ERDOĞAN Managing Editor Burak MERİÇ Editor-In-Chief Peri Erbul Editor M. Can EMİR, Ebru PAKSOY Art Director Ercan YAVUZ, Erkan ALTINDAĞ, Yılmaz MERMER To keep up with the The Reporter Gizem İRİS NEWS Turkish Perspective monthly ECONOMY Photo editor and follow the recent Ergün Çolakoğlu BUSINESS Contact Address Rumeli Cad. Rumeli Pasajı Yunus Apt. CULTURE developments you can send No:45 Kat:3 Nişantaşı Şişli / İstanbul INNOVATION Tel: 0212 236 00 50 your address to: www.viyamedya.com BRAND MARKETING [email protected] [email protected] /viyamedya Printing Özgün Ofset Neither text nor photographs from this publication may be reproduced in full or part without acknowledging the source and securing permission from the publisher 4 FEBRUARY 2020 ISSUE 79 The Turkish Perspective Editorial İsmail GÜLLE Chairman of Turkish Exporters Assembly (TİM) Turkish Economy on Growth Trend Turkish economy is on the growing trend since the last quarter of 2019, attracting foreign investors THE YEAR 2019 was not a negative influences, Turkey’s ment climate in Turkey is similar bright year for global economy exports increased by 2.04 percent to Europe and added, “European and trade as you all know. It is to reach 180.5 billion dollars in investors can invest in Turkey and forecasted that 2020 will not be 2019. When we consider that the be certain just like in any other nothing less than the previous first 50 countries that exports investments in Europe” assuring year. International credit rating the most have lost 2.7 percent investors. agencies have revised their on total exports, the strong Ruhsar Pekcan, the Minister of forecasts downwards. performance of Turkish export- According to Trade, stated that there are some The agencies updated their ers shows that Turkey is such the forecasts of global firms that requested a forecasts on Turkey upwards, as a dynamic country with a high International meeting, which are considering in the economy is on the growing potential. investing in Turkey at Davos and trend since the last quarter of Turkey is a center of attention Money Fund (IMF) said, “General Electric, a compa- 2019. for western, notably EU, and and World Bank, ny that has already invested in 2020 Presidential Annual Pro- developed far east countries. Turkish economy Turkey, has requested a meeting. gram has set the growth target of Over 70 thousand foreign will grow 3.0 There are also meeting request Turkish economy for 2020 as 5.0 companies have investments from P&G and Alibaba.” percent. According to the forecasts in Turkey and the number is percent in 2020 Turkey will be the center for of International Money Fund rising. Recently automotive giant and 4.0 percent investment with its youthful (IMF) and World Bank, Turkish Volkswagen has decided to invest for 2021. population, geographical position economy will grow 3.0 percent in in Turkey and have established a and producing power. There is no 2020 and 4.0 percent for 2021. It company in Manisa. We foresee one that had trusted Turkey and can be said that Turkish economy that these Europe based invest- lose out. There are companies is on the growth trend once more. ments will carry on in 2020 that have invested and will keep Exports will play the leading role and thereafter. President of the investing in Turkey for a century, in this growth. European Economic Senate (EES) and there will be other companies Despite the difficulties and Ingo Friedrich said that invest- to follow. FEBRUARY 2020 ISSUE 79 5 First Glance The Turkish Perspective The number of ships passing through Bosphorus decreases, while tonnage increases In 2019, 41 thousand 112 ships passed through Bosphorus, while 26 thousand 632 of the ships had harbour pilots. BOSPHORUS, connecting increased. Less but larger ships in Bosphorus, one being in the the two continents, plays an started to cross Bosphorus. Bosphorus Region, and 141 ship important role in the trade of the Before the 2008 financial failures in 2019. Black Sea geography with the crisis, the number of ships 18 thousand 805 of the ships countries of the world, being a passing through the Bosphorus passed through Bosphorus world heritage of mankind. exceeded 50 thousand but due consisted of LNG, LPG, chemical Bosphorus, which hosts to the global crisis, the number and crude oil tankers. Those thousands of ships every of ships passing decreased due who used harbour pilots are year, scares Istanbulites due to the slowdown in trade. When generally such risky and large to occasional accidents and the trade started to increase ships. ship failures from time to time. again, bigger ships appeared on Considering that Bosphorus is made special with Bosphorus. While the number approximately 15 thousand of the ships that pass through as of ships passing through the the 41 thousand that passed well as the mansions, the ferries, Bosphorus has decreased by through Bosphorus docked into the bridges and the seagulls. 25 percent in the last 15 years, Turkish ports, it can be said that Although there has been the amount of cargo carried by Bosphorus is an important route a decrease in the number ships has increased by over 50 of world trade. of ships passing through percent. On the other hand, it was Bosphorus in the last 15 years, In 2019, 41 thousand 112 ships announced that 794 million the increased amount of cargo passed through Bosphorus, liras was earned in 2019 from carried is remarkable. This is while 26 thousand 632 of the lighthouse, rescue, pilotage because tonnages of the ships ships had harbour pilots. and tugboat services provided passing through Bosphorus has There were 15 ship accidents during transit ship transitions. FEBRUARY 2020 ISSUE 79 7 Headlines OECD to establish a regional office in Istanbul Yılport, based in Istanbul, Yılport to operate Huelva for aims to be one of the top 10 container terminal 50 years with new investment operators in the world. YILPORT, which targets to be one of the top 10 container terminal operators in the world, will have the 50-year operating right by making new investments in Huelva Terminal in Spain. The company’s ports in Italy and the USA will also be operational this year. Yıldırım Holding’s port group, Yılport, invested in new ports, while focusing on expanding its existing ports. The company recently signed a new agreement at the Port of Huelva in Southern Spain last week. A new agreement was signed for the expansion of Huelva port at the end of negotiations between Yılport and the Port Administration (APH). In this context, it was decided to expand the south pier to 50 thousand squaremeters and to extend the pier wall from 750 meters to 1,250 meters. According to the joint plan, this expansion can be developed up to 300 thousand squaremeters for two years. In addition, it is aimed to develop intermodal facilities. “Turkey aims to export $190B in 2020” A REGIONAL office of the Organization for Economic Cooperation and Development (OECD) will be established in Istanbul, following the agreement signed on May 31 2018 in Paris, according to the announcement on Official Gazette of Turkey on January 2nd. HIGH-TECHNOLOGY products’ January 2019, added Gulle. The center will help share rises in country’s overall Referring to interest rates, he expansion of methodologies exports, says head of Turkish said: “Turkey should reduce the such as OECD instruments, Exporters’ Assembly. interest rate to the single-digit peer assessments, peer Country’s exports, were at 30 level for sustainability.” learning and policy dialogue in TİM Chairman Gülle said billion dollars in 2000, reached Gülle underlined that the order to increase the capacity Turkey targets exports 180.5 billion dollars hitting a Turkish government always of regional programs and help worth of 190 billion dollars historical high last year, said head supported exporters and provided partners approach OECD in 2020.