WEARABLE TECHNOLOGY TRENDGUIDE SCENARIOS and OPPORTUNITIES for PRINTED ELECTRONICS and SMART FABRICS OUTLOOK REPORT 2014 Member Of

WEARABLE TECHNOLOGY TRENDGUIDE SCENARIOS AND OPPORTUNITIES FOR PRINTED ELECTRONICS AND SMART FABRICS OUTLOOK REPORT 2014 Member of:

Av. d’Ernest Lluch, 36 Parc Cientíﬁc i de la Innovació TecnoCampus E-08302 Mataró - Barcelona (Spain) 3NEO T. (34) 93 741 91 00 - Fax (34) 93 741 92 28 plataformaNEO tecnológica [email protected] @cetemmsa

2014 Copyright Cetemmsa Observatory in partnership with Clèries Consultancy www.cetemmsa.com www.lauracleries.com www.cleriesreports.com design: Marc Riera

2014 CETEMMSA OBSERVATORY ABOUT CETEMMSA

CETEMMSA is a technological centre conducting research in the field of Printed Electronics and High Performance Textiles, and transfers its knowledge to companies wanting to innovate with differentiated products with a high added value. Its spe- cialisation is within printed, flexible and flat electronics, as an alternative to traditional silicon electronics, which allows for the addition of new functionalities to different surfaces (textiles, plastics, paper, polymeric films,...). It is possible now to emit light, gather energy and physical or biolo- gical data or interacting with objects and people in a different and innovative way. CETEMMSA does this thanks to its integrated chain which ranges from applied research to engineering and product industrialisation. These devices are bound to be applied to various strategic sectors such as health and wellbeing, automotive and transportation, professional sports, packaging, architecture and construction, and technical textiles.

2014 CETEMMSA OBSERVATORY FOREWORD

In the recent 2014 Mobile World Congress On the other hand, soft wearables represent after months of research and thanks to held in Barcelona, Genevieve Bell, the a huge opportunity for the apparel industry. those actions, projects, creative minds and anthropologist and researcher, Interaction In the same way that the spacesuit worn people around the world who are shaping & Experience Research director at Intel, by Neil Armstrong and Buzz Aldrin, finally the future. We want to share them in an stated that answering the question ‘why manufactured by Playtex (International Latex effort to inspire and help foster a collabo- using wearables?’ is the most important Corporation), represented the victory of rative community. issue in defining the future of wearable elegant layered softness over engineered We hope you’ll enjoy the future. technology, besides other questions such hardness*, Printed electronics and Smart as ‘which?’ wearables to wear or ‘where?’ to Fabrics will be the technological answers wear them. for these opportunities. She suggested that to answer the question The next generation of wearables or ‘mo- ‘why?’, it is necessary then to address bile clothing’ will then have to address the which are the associated qualities that we new concepts and messages of our changing attribute to wearables, those that go beyond society, and adapt to the needs and expec- their functionality. tations of the user and to the new digital reality. Printed electronics technologies She used examples of past wearable in- and the world of smart fabrics, will partly ventions, such as armour, glasses, and the account for these disruptive wearable so- watch. Glasses are associated with utility, lutions. intelligence or even a ‘nerd’ touch, the watch is associated with style or a connection This trendguide, split into five trend sce- with time, and armour speaks about pro- narios, presents current wearable concepts tection, identity or power. It is not only and suggested opportunities for growth, what technology wants, but what we as with a focus on using printed electronics humans need, our behaviours and prefe- and smart fabrics technologies, assessing rences. also those insights influencing the future of wearables. This report has been possible

* Spacesuit: fashioning Apollo, Nicholas De Monchaux, MIT Press, 2011.

2014 CETEMMSA OBSERVATORY TABLE OF CONTENTS

· How to read this Trendguide 6

· Wearable technologies Now 7

· Printed Electronics 8 & Smart Fabrics Now

· Overview of Scenarios 9

NEW IN WEARABLE TECHNOLOGY SCENARIO 1: SENSES INSIGHTS 10 WHAT’S NEXT NEW IN WEARABLE TECHNOLOGY SCENARIO 2: CLEVERNESS INSIGHTS 23 WHAT’S NEXT NEW IN WEARABLE TECHNOLOGY SCENARIO 3: FLOW INSIGHTS 34 WHAT’S NEXT NEW IN WEARABLE TECHNOLOGY SCENARIO 4: RE-SET INSIGHTS 46 WHAT’S NEXT NEW IN WEARABLE TECHNOLOGY SCENARIO 5: KINDNESS INSIGHTS 60 WHAT’S NEXT

· Overview of New & Next directions 73 in wearable technology

· Innovation factors 74

2014 CETEMMSA OBSERVATORY HOW TO READ THIS TRENDGUIDE

The purpose of this trendguide is to Legend inform and inspire about how current sociocultural trend scenarios can impact NEW IN WEARABLE TECHNOLOGY: the wearable technology market, and Key messages and innovation drivers in provide visions of future opportunities, the field of flexible wearable technologies with a focus on using Printed Electronics and smart fabrics which are in tune with & technologies Smart Fabrics. the trend scenarios. The report starts with a brief introduction & on ‘What is Wearable Technology?’ and INSIGHTS REFERENCES: on ‘What can Printed Electronics & Smart General references and insights that define Fabrics deliver?’ each future consumer scenario and which will influence future wearables developments. The trendguide is then structured into five trend scenarios, each built upon sociocultural and design trend patterns. For WHAT’S NEXT: each scenario, a series of wearables are Indications of further opportunities in presented as early indicators of this trend. the wearable technology market, either Each scenario is further described through generic or sector specific. a series of insights that will also influence future developments, together with suggestions of what would be next for wearable technologies. The general overview of the five New directions in wearable technologies and a review of innovation factors close the document.

6 2014 CETEMMSA OBSERVATORY WEARABLE TECHNOLOGIES NOW

The term Wearable Technologies, ‘fashiona- the user, and then presenting this data to this field (Smart fabrics & Wearable ble electronics’, or ‘smart garments’, is via the support itself, in real-time or later technologies conference, in Europe and associated to those clothing and soft or via a web interface, to show analysed USA), more professionals in this area are hard accessories which integrate electronic feedback. They range from monitoring emerging, and many more large and small components, or which are made of smart body vitals for health (stress levels, sleeping companies are diving into this growing textiles. Wearables were initially developed patterns, heart rate) or sport purposes consumer market. On the other hand, for space travel, and are now coping with (fitness level, performance optimisation), crafting technologists are accelerating new needs in this hyper connected world. to being a source of light (for entertain- the introduction of wearable technology The social acceptance and widespread use ment purposes). Other functions relate to through learning platforms. of the ‘smartphone‘, and our awareness of augmented reality, such as Google Glass, From an investors’ perspective, there are this intelligent device, is also fostering in- which project digital information into our three large, but not sole areas for near- terest in creating intelligent devices that field of vision. future investment, as Seton-Rogers from you can wear. Similarly, Smart Fabrics, understood Profounders Capital suggested, during the Forms and Technologies of wearables fall as those textiles that not only have a latest ‘Wearable Futures‘ event in London: mainly into two categories: soft/hard technological base, but also a materials- one, introducing computers into other places supports and soft/hard electronics. oriented base, are nowadays mainly (google glass /smart watches); second, the Market-ready examples of hard supports associated with extra performance and health space, where there is most invest- range from glasses to bracelets or watches, physical comfort, but its potential ment, and with examples such as FitBit; and for soft supports from jackets to bras. functionalities can still be exploited and third, ’life captures’, capturing videos Hard, traditional silicon-based electronics further, and will probably be part of the and images. are the base for some of these wearables, textiles of our future. but soft, flexible electronics are entering Whereas wearable technology has not, the market allowing for new types of supports to this date, been established as an insti- and functions. tution, the ‘wearables technology’ com- Current functions of wearables are based munity is nevertheless growing. On one on the principle of collecting data from hand, more fairs are being directly related

7 2014 CETEMMSA OBSERVATORY PRINTED ELECTRONICS & SMART FABRICS NOW

What can Printed Electronics deliver? What can Smart Fabrics deliver? Printed electronics stands for all those Characteristics of Printed The incorporation of functional qualities electronic components that can be Electronics in highly common materials has become transferred, through various graphic a special interest area in recent years. · Flexible substrates applications such as serigraphy or digital New ﬁbers, yarns, fabrics, materials and printing, onto hard surfaces, but mostly, · Thin ﬁlm structures have been developed to provide onto soft supports, such as textiles, paper, · Lightweight value-added functionalities for a wide plastics and other supple materials. · Stretchable range of applications. Textile materials Nowadays ‘wearable technology’ solutions · Disposable and techniques have been established are offered by using hybrids of analogue · Less visual impact as an important platform for high-tech and printed electronics onto various hard · Light environmental innovations on the medical, protection, and soft supports. Other solutions integrate impact insulation and sports and leisure sectors. solely printed electronics. Both solutions From active surfaces such as those with are acceptable, what it is important is · Low fabrication costs hydrophobic qualitites, to fabrics with the end device performance, form factor, & Large areas high strength-to-weight ratio, to 3D sustainability and cost. knits, High Performance Textiles are gra- · Simple fabrication The characteristics of printed electronics dually entering our daily lifes. & Scalability will help to gradually integrate electronic devices into soft surfaces. Clothing and · Long switching times accessories companies can be the new · Low integration density electronic giants of tomorrow.

8 2014 CETEMMSA OBSERVATORY OVERVIEW OF SCENARIOS

SENSES CLEVERNESS FLOW RE-SET KINDNESS A certain sensibility to A certain utility scenario, A game frame that induces Re-setting and entering Disobedient and nomadic personal nostalgia and a in which everyday techno- a state of ﬂow and activates the anthropocene era and attitudes and adhocracy pride in the past, where fa- logical solutions should be our seeking circuitry, as a rethinking the human con- systems as an alternative miliarity breeds comfort and clever and meaningful. way of adapting to chan- dition and limitations towards better social aware- legacy is valued. Senses are ging circumstances. in space. ness and less human imprint awakened through sensorial on the planet. ambient, food or scentsory experiences.

9 2014 CETEMMSA OBSERVATORY SCENARIO 1: SENSES

A certain sensibility to personal nostalgia and a pride in the past, where familiarity breeds comfort and legacy is valued. Senses are awakened through sensorial ambient, food or scentsory experiences. The world of light, shadows and shades opens up for new interpretations. Technological craftsmanship provides a sense of design-lifestyle luxury where hyper textures can also inform the identity of the owner. An epidermic scenario, where intimacy and privacy are also key.

Núria Grau the engine for any business suc- R&D Designer. CETEMMSA cess. As a technological center we have had to adapt, think and “Design and innovation go hand question the functional interaction in hand. The product design is with the end user, not only in progressively a central element the prototyping phase, but in the in technological innovation and very conceptualization of the idea.“

10 2014 CETEMMSA OBSERVATORY SENSES. NEW IN WEARABLE TECHNOLOGY

The body as a support for pleasure, freedom of movement. Wearables and to enjoy in all its senses. Distant that poetically indicate the passing of relationships acquire a tactile ex- time. Conductive skins and body swit- pression through seductive techno- ches. Garments generating atmosphe- intimate wear. The body as a precious ric effects for protection or for mood resource to be protected both as a modulation. New fashionable volu- physical entity and as personal iden- mes, traditional+digital fabric hybrids tity. The importance of gesture and and hyper textures.

11 2014 CETEMMSA OBSERVATORY SENSES NEW

SCENTSORY DESIGN RELATIONSHIPS & PLEASURE

JADE by Leonie Tenthofuan Noorden. Flirting garment that based on the actions of the woman it changes appearance to attract attention from the man.

S RING by Alexander Reeder. A ring that releases scents accented with pheromones and facilitates communication.

TACTILU by Pangenerator and Cheil. Bracelet capable of transmitting touch between two individuals even when they are apart. Watch video.

FUNDAWEAR by Wearable Experiments. Garments with mini sensors to sensorially connect living apart couples.

POSTURAROMA NECKLACE by Akarsh Sanghi, Shinichiro Ito and Laura Mul. Necklace that monitors women’s posture and attitude via scent.

12 2014 CETEMMSA OBSERVATORY SENSES NEW

BODY LANGUAGE SECOND SKIN INTIMACY CONDUCTIVE SKINS ELECTRONICS

INTIMACY 2.0 BLINKLIFIER by Studio by Tricia Flanagran Roosegaarde. and Katia Vega. Garment made out Led based headdress of smart e-foils which synchronised with become transparent eye blinking through or opaque in respon- metalized eyelashes se to the heartbeat of and conductive make the wearer. up. Watch video.

ELECTRIC PAINT NOKIA’S ELECTRONIC SKIN by Bare conductive. Stretchable circuit board that Conductive electri- responds to touch and pressure. cal ink safe for the human skin. PRIVACY

CAMOFLASH by Adam Harvey. Anti-paparazzi clutch with LEDs producing a stream of light of over 12,000 lumens

13 2014 CETEMMSA OBSERVATORY SENSES NEW

TALK TO THE HAND BODY PROTECTION, PERSONAL SPACE

‘TALK TO THE HAND’ GLOVES by Sean Miles and O2. Gloves that double as a phone, made with upcycled mobile components. SMOKE DRESS SOCIETY by Anouk Wipprecht. HARNESSING (‘SHE’) by Manisha Mohan, Interactive 3D printed dress capa- Niladri Basu Bal and ble of creating body atmosphere Rimpi Tripathi. when someone steps into the Anti-rape lingerie personal space of the wearer. ﬁtted with a pressure sensor connected to an electric circuit delivering a 3800Kv electric shock.

GESTURE ACTIVATION

GLOVES VIDEO NO-CONTACT JACKET CONTROLLER PROJECT by Yolita Nugent and Adam by Tim Bartlett. Whiton. Sensor-laden gloves Self defense jacket that when acti- that can be used vated sends 80,000 volts preven- to control software ting from unauthorised contact. through hand gestures. HÖVDING TOTAL SCREEN by Anna Haupt and by CETEMMSA Terese Alstin. Electromagnetic wave Airbag for cyclists protection fabric. in inﬂatable nylon structure.

14 2014 CETEMMSA OBSERVATORY SENSES NEW NEW VOLUMES, TIMERS HYBRIDS, HYPERTEXTURES

DURR RCA FASHION GELATINOUS COLLECTION COLLECTION by Skrekstore. by Xiao Li. by Drew Williams. A shivering unisex bracelet that investi- Fashion collection Silicon coated knit- gates our perception with spacer fabric wear collection. of 5 minutes. and moulded silicone in pastel colours.

DIRECTIONS

GPShoes 2.0 WARPED TAPESTRY by Innovalley & CETEMMSA by Chloë McCormick. Shoes that will guide the Warp structures using wearer to any destination. laser-sintered nylon.

NAVIGATE JACKET AW 2014 COLLECTION by Wearable Experiments. by Pringle of Scotland. Jacket that helps the wearer Hypertextured gar- ﬁnd a destination by using LED ments by intregrating integrated lighting and haptic lasered-sintered nylon feedback. pieces.

15 2014 CETEMMSA OBSERVATORY SENSES. INSIGHTS

TABLEWARE AS SENSORIAL STIMULI by Jinhyun Jeon Studio.

16 2014 CETEMMSA OBSERVATORY SENSES INSIGHTS

VALUE OF TIME VALUE OF THE PAST

CHRISTMAS 2013, AUSTRALIA. New technologies impacting religious traditions

KNITTING CLOCK by Siren Elise Wil- helmsen. Wall clock that knits a 2-metre scarf per year, showing the physical representa- tion of time. WIELICZKA SALT MINE, KRAKOW. Recovered mine salt for recreational use, valuing the historical weight of the space.

JUST ABOUT NOW TIMESPHERE MUSEUM OF INNOCENCE, by Maarten Baas with by Erwin Hoogerwoord. ISTAMBUL. Laikingland. Mechanical device that Cabinet of curiosities Sand timer that indicates resembles the earth and space related to a the passing of time with indicates daytime or book novel set up in the sound of a gong. nighttime. the past.

17 2014 CETEMMSA OBSERVATORY SENSES INSIGHTS

THE MEANING OF LEGACY TECHNO+PAST

GENERATIONS MY NEW FLAME MOBILE GAME by Moritz Waldemeyer by One life re- for Ingo Maurer. mains LED candle, merging Questioning the electronics and the inevitability of dea- luminescent atmosphere th, the meaning from the ancient past. of legacy and the KING EDISON nature of progress. by Mineheart. Pendant lamp that combines LED lighting with iconic lighting designs.

OLD & NEW, DIGITAL & ANALOGUE IDENTITY THROUGH USE

TELLING SADLY BY YOUR SIDE APP by Jiang Shanshan. by Fabrica. Project about garments Editorial and app that narrate through project where digital the fabric surface music is linked to deterioration, the physical colour rela- daily habitual tionships. behaviour of the wearer.

18 2014 CETEMMSA OBSERVATORY SENSES INSIGHTS

DRESS YOUR ELECTRONICS TECHNOCRAFTSMANSHIP, CRAFTS LUXURY

HOMEDIA TV ORÉE BOARD by Robert Bronwasser. by Orée design. Upholstered television Portable wireless set. keyboard made from a single piece of laser-cut premium solid wood.

MONEY-DESIGN-LIFESTYLE INTIMACY, PRIVACY

HYUNDAI “IT” CARD VEASYBLE AND “MONEY” EXHIBITION by Gaia. by Hyundai Card Objects ready to use Design Lab. to create Reinvention of the cre- intimacy at any time, dit card as an object in any place. of desirability.

19 2014 CETEMMSA OBSERVATORY SENSES INSIGHTS

SENSORIAL STIMULI – FOOD SENSORIAL AMBIENT STIMULI – AMBIENT, WHEATHER, COLOUR

HEINZ BEANZ FLAVOUR EXPERIENCE by Bompas & Parr. Handmade bowl and a musical spoon to experience a new Heinz beans ﬂavour.

MOMENTUM RAIN ROOM by United Visual Artist. by Random International. Immersive installation that combi- A falling water space through nes light, sound and movement. which it is possible to walk without being drenched.

TABLEWARE AS ADAPTIVE RELAXATION SPACE SENSORIAL STIMULI by Adam Henriksson and by Jinhyun Jeon Frederico Trevia for Philips Design. Studio. Exploring adaptive spaces, Cutlery design deve- soundscapes and paced lighting loped on the principle to reduce work-related stress. of synesthesia. LIVING EXPERIENCES by La Boira de Ponent. Fog as a resource for enveloping experiences.

20 2014 CETEMMSA OBSERVATORY SENSES INSIGHTS

TACTILE SKIN EFFECTS BAREFOOT EXPERIENCE SCENTOGRAPHY

EL-X SCENT-OGRAPHY by Vibram Fiveﬁngers. by Amy Radcliffe. Flexible footwear that acts as a A speculative scenario for domes- second skin. tic odour capture and synthesis.

ENHANCING THE SENSE OF TOUCH

LATEX TRENCH AND GELATINOUS SCIENCE IS FICTION ASYMMETRICAL COLLECTION COLLECTION DRESS, by Drew Williams. by Ying Gao. by Tableaux Vivants Silicon-coated Knit- Garments made of for VPL. wear collection. medical-grade latex Latex garments. materials.

FINELY GRAFTED JEWELRY REVEL by Raluca Grada. by Disney Research. Skin textured silicone jewelry. Wearable tactile technology that modiﬁes the user’s tactile perception of the physical world.

21 2014 CETEMMSA OBSERVATORY SENSES. WHAT’S NEXT

Generic Intimacy performance fabrics can gain new markets TRAVEL ACCESSORIES INDUSTRY: Soft cocoons or garment volumes that can thanks to their lightness, resistance, and Suitcases that can communicate where they are, be deployed to ensure intimacy or privacy adaptability to the body. or that can inform us of the passing of time. in public spaces. SELF-DEFENSE: Wearables reactive to APPAREL INDUSTRY: Hybrids of tradi- Relationships personal attack tional and innovative textile materials An accessory that could sense a possible Electronic discharges, or blurring smoke The world of fashion is incorporating hybrid matching partner or that could analyse effects to protect from a potential perso- solutions to enhance the texture or the our vital signs during a first date. nal attack. volume of the garment pieces. Anonymous CONSUMER, HANDS-FREE NEEDS: APPAREL INDUSTRY: Intimate pleasure Wearables that protect personal identity. Gesture activation. Soft accessories like Intimate apparel manufacturers , including gloves, that help control other intelligent stockings, could profit from the potentia- Help in awkward situations devices through body movement. Electro- lity of interactive devices for pleasure and Physical integrity solutions in situations nic makeup acting as an on-board inter- indulgence, or for nurturing distant intimate where you are not fully in shape, that face. relationships. can, for instance, help you guide your way home. CONSUMER, GIFT: Recorded heritage APPAREL INDUSTRY: Gloves are acces- Heritage accessories, those that pass from sories that can potentially and easily be Specific WELLNESS: Sensorial mood wearables one generation to another, or emotio- accepted to become intelligent. We could That help get the wearer into a relaxation nal valuable presents could benefit from think of all variations, from leather or mood, through coloured light, scent, or electronic technology. In the same way as fingerless gloves, to driving or medical sound. engraving jewelery with dates, imagine a gloves. They can easily integrate hybrid or SPORTS: Sensorized ‘barefoot’ ring or a scarf that holds voice records of printed electronic solutions. past generations or of your loved one. Barefoot electronic skins that can monitor LATEX INDUSTRY: Make latex a fashionable wearers performance. TOURISM, SPORTS: Touristic and hiking and interactive substrate Latex surfaces PROTECTION: Skin armours helpers. Wearables that can haptically as those used for medical purposes could Body protection can be achieved with high guide you through foreign cities or natural expand to new markets, by turning into a performance fabrics that are skin-thin but landscapes without having to manipulate second electronic skin. that at the same time can perfectly resist any device. high impacts. 3D knits made out of high

22 2014 CETEMMSA OBSERVATORY SCENARIO 1: CLEVERNESS

A certain utility scenario, in which everyday technological solutions should be clever and meaningful. Processes are opti- mised and reliability is important. Products which assist us in our daily activities and those that allow for a mental detox are favoured. Design must be rationally intuitive and the message must be simple and transparent. Honest approaches and longing for simpler times. Obsolescence is questioned and the environment and sustainability issues are addressed. Scarcity sharpens wittiness.

Santi Pérez gy. All technological devices used Technology Consultant . must be justiﬁed, carefully in- CETEMMSA tegrated and fulﬁll their added value. Neither the user nor the “We have to be respectful to each manufacturing process, and neither and every one of the ecosystems of course the environment, should that may be affected by technolo- pay any price.“

23 2014 CETEMMSA OBSERVATORY CLEVERNESS. NEW IN WEARABLE TECHNOLOGY

Solutions for daily life and for a properties. Wearables that are light healthy lifestyle in a scarcity scenario. on the environment and light to carry. Wearable solutions that address is- Sustainable fabrics and processes with sues of self-control and optimisation an honest and chic approach. Tech- of activity. Clothing that cleans the noknits as examples of optimal appli- air, lasts in time, or with nearly zero cations that exploit all the virtues of maintenance, in a perfectly studied the manufacturing process and the patternmaking process for perfect high performance of the ﬁber. comfort, perfect ﬁt and long lasting

24 2014 CETEMMSA OBSERVATORY CLEVERNESS NEW

DAILY SAVVY LIFE ASSISTANTS

ADAPTIVE SURVIVAL CLOTHING by Jacqueline Nanne. Auto-ventilation wool knit garments with a series of holes that open and close thanks to temperature- sensitive memory Nitinol wire.

WEARABLE SOLAR MODWELLS by Pauline van Dongen, Christiaan by Artefact. Holland and Gert Jan Jongerden. Sensors that collect Garments with flexible solar panel and assess ergono- flaps that can charge a mobile mic posture data. phone on-the-go.

SHINE PRINTED LIGHT SMART VEST IN TEMIS by Misfit. by Mundo Original by CETEMMSA. Physical activity & CETEMMSA Temperature, breath monitor to track daily Light-emitting apparel and heart rate moni- activity goals. and helmet. toring system.

WARM-X NECKSHIRT by WarmX. Warm heated un- derwear for cold days or muscle pain relief.

25 2014 CETEMMSA OBSERVATORY CLEVERNESS NEW

TOTAL COMFORT ZERO CARE PERFECT FIT

CYBERAGENT SMART JACKET ESSENTIALIST AND by Marella. COLLECTION PARKA OASIS by Natalia Allen. MENSWEAR Practical & functional COLLECTION jacket made with smart Minimalist seamlessly by Utope. fabrics, that you wash knitted little black home, or pack without dress. Smart clothing mer- paying attention on ging sartorial artisanry, how you fold it. design, smart fabrics and a need for increasing mobility and wearing comfort.

RUSHMORE SHIRTS S DRESS by Rushmore. by Lana Biondic. Non-iron shirts made Breathable, UV of anti-wrinkle treated protected, and machine fabrics. washable garment for ultimate comfort and slimming effects.

26 2014 CETEMMSA OBSERVATORY CLEVERNESS NEW

ATMOSPHERIC CLOTHING CLEVER & CHIC ECOLOGY

CATALYTIC CLOTHING FASHION COLLECTION by Helen Storey and by Ecoalf. Tony Ryan. Clothes and accessories made up from Textiles surfaces that recycled materials turn into ﬁbers. purify the air. FASHION COLLECTION by Katty Hoetck with AirDye. THE CLIMATE DRESS Sustainable design thanks to by Diffus. waterless dyeing AirDye technology.

Dress that informs THE 10 YEAR HOODIE you about the CO2 by Flint and Tinder. concentration in the nearby surroundings. Sweatshirt designed to last. Watch video.

SELF-CONTROL TECHNO LACE, TECHNO KNITTING

FLYKNIT TRAINERS by Nike. Ultralight polyester knit providing a lighter and more comfortable ride. BLACK TECHNO LACE PULLOVER by Edun. Cutout knitted sweater made of IBAG 100% wool. by Finder. DEFLEXION Shopping-urge contro- by Dow Corning. lling bag. Silicon spacer fabric for high- performance protective apparel and equipment.

27 2014 CETEMMSA OBSERVATORY CLEVERNESS. INSIGHTS

DIDOMESTIC APPARTMENT by Elii Architects.

28 2014 CETEMMSA OBSERVATORY CLEVERNESS INSIGHTS

EVERYDAY CLEVER SOLUTIONS DETOX PURIFICATION

THE SILENCE ROOM by Alex Cochrane for Seldfridges London. Space conceived to encourage a mental detox.

FOOD STORAGE THE SABBATICAL CA- AIRBONE COLLECTION by Friday Project. BINET by Stephanie Van Zwam. by Mathew Little and Food storage shelving system ba- Conceptual collection investigating Elliot Gorham. sed on the ‘food guide pyramid’. how air interacts with garments. Visual help for a healthy living. Lockable cabinet in which to put techno gadgets for a set PLUG LAMP period of time to take by Form Us With a break. Love. Lamp with a bonus SCANNING THE electrical socket facili- tating the charging of ENVIRONMENT devices. OFFTIME APP by Offtime App to customise the connectivity for a better focus.

POWERSNAP™ KIT LAPKA PEM by Duracell. by Lapka Inc. Backup Power and Personal environmental monitor. Wireless Charging For iPhone 5.

29 2014 CETEMMSA OBSERVATORY CLEVERNESS INSIGHTS

OPTIMISATION- RIGHT SOLUTION SUPRANORMAL DESIGN WORKWEAR INSPIRATION

CORTEX 3D-PRINTED CAST by Jake Evill. 3D-printed casts for fractured bones healing.

THE CAPSULE COLLECTION by Tom Dixon for Adidas. Tom Dixon collection focused on extreme utility and multi- BRAUN BN10 CAST IRON functionality by Braun. KITCHENWARE by Jasper Morrison. Digital multifunction watch. Cast iron table and LONG LASTING cookware collection. PRODUCTS

MORPH WHEELS by Duncan Fitzsimmons. Foldable wheelchair wheel.

LIQUIGLIDE THE 10-YEAR HOODIE by LiquiGlide Inc. by Flint and Tinder. Modiﬁed surface Sweatshirt conceived which optimizes to last. the pouring of liquids from their packaging.

30 2014 CETEMMSA OBSERVATORY CLEVERNESS INSIGHTS

TRANSPORT INSPIRED BY SCARCITY ECO LIGHTNESS

INSPIRED BY SCARCITY AEROSCRAFT AIRSHIP by Hanae Shimuzu. by Aeros Corpora- Research book about tion. material shortages Eco lightness avia- during the World tion. War and how it forged people’s creativity.

RESOURCES, CONSUMPTION DESIGN MATHEMATICS AND SOCIETY

KAKI SHOES BOOKS by Kenyon Yeh. AND BIKE by Thomas Walde for Wall stand side table. Postfossil. Designer collective concentrated on long- life and responsible products.

31 2014 CETEMMSA OBSERVATORY CLEVERNESS INSIGHTS

LIFE ASSISTANTS EASY INFORMATION - TRANSPARENCY

AUGUST SMART LOCK BETA GOV.UK WEBSITE. by Yves Behar. Simple, clear and fast govern- Smart lock and mobi- ment services and information on le app that authorizes the net. access to the property without keys.

THE FOREIGN JAPANESE KITCHEN by Moé Takemura. Visual recipe book on the optimi- zation of the available resources to cook Japanese food in Sweden.

LONGING FOR SIMPLER TIMES # NO FILTER

IMAGINE FINDING CAMERON ME, 1982 AND 2005, DIAZ’S INSTAGRAM PARIS. ACCOUNT. by Chino Otsuka. Instagram selﬁe Digital compositions showing her natural narrating simulta- look, also portraying neously the past her new book on and the present of a healthier you on the photographer in inside and out. different stages of life.

32 2014 CETEMMSA OBSERVATORY CLEVERNESS. WHAT’S NEXT

Generic Simplicity and reliability Speciﬁc HEALTH, WELLNESS: Environmental health Wearable devices that deliver only one Due to an awareness of pollution issues, function, which are easy to use, reliable, wearables that protect from smog effects accurate and have a seamless, discrete or even clean the air. design. ADVENTURE, SPORTS: Transformable Employee productivity, employee security wearables A growing market for employers looking to Multifunctional wearables that can, for optimize employee productivity or minimi- instance transform from a coat to a shel- ze employee health risks. ter. Organization, control, and responsive SPORTS: Tailored sportswear coaching Sportswear development that offers total Wearables that can help organize our daily comfort though tailoring, patternmaking activities or get control over and modulate and the use of technical fabrics. noxious behaviours. APPAREL INDUSTRY: Total comfort, Detox minimal work wear & multifunctional Wearables that encourage taking time off. solutions Technical fabrics and smart tailoring entering our essential daily casual wear and offering practical solutions, with a minimalist and/or work wear inspiration. Multifunctional garments for a variety of uses throughout the day. APPAREL INDUSTRY: Sustainable clothing Long lasting products and sustainable textile manufacturing processes.

33 2014 CETEMMSA OBSERVATORY SCENARIO 3: FLOW

A game frame that induces a state of flow and activates our seeking circuitry, as a way of adapting to changing circumstances. Intelligent playing that encourages creativity and flexible thinking. Activity is related to health, through motivation programs. Automatisation as a way to free from connectivity slavery. Brand messages are distorted, surrealism is an expressive communicative tool, and the limits between the digital and physical worlds are blurred. Playful interactivity of products and free-flow fabrication.

Núria Guilera can be connected with their Printed Circuits & Components environment, other people or Manager. CETEMMSA. computers for 24h a day and seven days a week, being just “Wearable Electronics are essen- around the corner or thousand tially a combination of electronic miles away. The connectivity of technology and textiles. Through the individual is an irreversible these developments individuals path and we should take advan- tage of this great opportunity.“

34 2014 CETEMMSA OBSERVATORY FLOW. NEW IN WEARABLE TECHNOLOGY

Wearables with light and sound effects that act as social communicators. that arise emotions of wonder, ama- Sports clothing allows for freedom zement, or great joy. Activity is learned, of movement and for adaptation to the player measured, and the feedback surrounding environment. is delivered in a timely manner and through rewarding programs. Auto- matisation allows for enjoyment of the present. Garments and accessories

35 2014 CETEMMSA OBSERVATORY FLOW NEW

ENTERTAINMENT - WOW EFFECT AUTOMATISATION

GUINESS MADE OF MORE PING INSTALLATION by Jennifer Darmour. by Elena Corchero and Jason Garment that con- Bruges Studio. nects to your Facebook ‘Breathing’ inﬂatable with vintage account wirelessly and reﬂective lace and embroide- and from anywhere. ries.

RAMBLER by Ricardo O’Nascimento and Tiago Martins. Microblogging sneakers that post your steps BR2 INDIGENOUS BRAZILIAN HATS AUDI COSTUMES onto a Twitter ac- by Brodas Bros. by Moritz Waldemeyer. by Moritz Waldemeyer. count. Illuminated robots Collection of LED-embedded Futuristic garments using techni- show. carnival costumes for the London cal sports fabrics and LED electro- 2012 Olympic closing ceremony. nics.

36 2014 CETEMMSA OBSERVATORY FLOW NEW

FASHION JOY

CADBURY JOY TAILLY JACKETS by Shota Ishiwatari. by Hirsch&Mann. The tail that wags Interactive jackets that when you get excited. respond and change as the user eats cho- colate. ANIMAL EARS by Emoki. Ears that you move and control with your emotions.

CUTECIRCUIT AT SMART HOODIE NYFW2014 by CETEMMSA. Wearable technology Integrated earphones catwalk. and light.

37 2014 CETEMMSA OBSERVATORY FLOW NEW ACTIVITY REWARDING, ENERGY HARVESTING FROM MOVEMENT SOCIAL SCREENS AUTOMATED MOBILITY

DANCEPANTS T-SHIRT OS ESAME RING by Inesa Malafej and by CuteCircuit. by Edward Tiong and Arunas Sukarevicius. T-shirt with flexible, Olivia Seow. Pants that convert washable LED screen 3D RFID ring that kinetic energy from that can be program- lets users pay their running or dancing med via a smartphone subway fare with into electricity for app to display any a finger’s flick. your MP3. image or animation you want. Watch video.

BEYOND LIMITATIONS

SPORTY SUPAHEROE JACKET 01 H-BOMB EXTREMIS MAGLIA by Utope. by Ripcurl. by Comfortec Sport Sporty jacket with LEDs and Power-heated wetsuit. & CETEMMSA. sensors for safe stylish runners/ Heatable cycling suit. cyclists.

38 2014 CETEMMSA OBSERVATORY FLOW. INSIGHTS

NOISY JELLY by Raphaël Pluvinage & Marianne Cauvard at L’Ensci Les ateliers

39 2014 CETEMMSA OBSERVATORY FLOW INSIGHTS

UNIVERSAL PLAY GAME FRAME- PLAYFUL SUPPORTS INTELLIGENT PLAYING

FAST TRACK SIFTEO CUBES by Salto Architects. by Sifteo Labs. 51m of trampoline Interactive game system built by walkway to go to independents cubes. work jumping.

FREE UNIVERSAL ADOOBA CHAIR CONSTRUCTION KIT by Jaewook Kim. by F.A.T. Lab and Chair that encourages Sy-Lab. playful interactions Universal construction between parents and kit to function with any kids. GAMIFIED ELECTRONICS other playful construction system.

POSTCARD PLAYER by Uniform. Player that reproduces music by introducing conductive ink printed postcards.

40 2014 CETEMMSA OBSERVATORY FLOW INSIGHTS

GAMIFIED HEALTH ACTIVITIES ACTIVITY TRACKING AUTOMATISATION

GAMES FOR HEALTH CONFERENCE. Conference for exploring the intersection of videogames+health.

ZOMBIES, RUN! APP by Six To Start. A motivation app that turns running into an adventure.

SUPERBETTER APP App that lets you achieve your health goals through gamiﬁ- cation.

LARK PRO AUTOGRAPHER by Lark LifeTechnolo- by OMG. gies Inc. A hands-free and fully Personal sleep coach. automatic camera with built in sensors FitBit Flex and GPS, to capture by FitBit natural, unexpected Fitness and health ac- and completely au- tivity tracker monitor thentic photographs. that can share activity and sleep data with mobile apps.

41 2014 CETEMMSA OBSERVATORY FLOW INSIGHTS

ABSURDITY THROUGH TECHNOLOGY SURREALISM

3D PRINTED FOOD THE ROOM by Janne Kyttanen. by Joey Ho Design. 3D Printed pasta, Impossible perspective room breakfast cereals with the use of architectural and burgers. components onto the ceiling and on the walls.

SUSPENDED by Keith Sharp. Surrealistic realities by photo- graphing the overlap between natural and man-made worlds. EXPRESSIVE FLOW

WHAAM! FUTURISTIC PRIMITIVISM/ by Reinier Bosch. INSTINCTIVE OVERRIDE by Ross Lovegrove. Coffee table made by street letters. Futuristic concept car born of in- tuition and with video projections that give the illusion of a 3-dimen- sional ﬂoating image. I FEEL ORANGE by Arabeschi di Latte. Dinner party to reinter- pret popular sicilian snack food.

42 2014 CETEMMSA OBSERVATORY FLOW INSIGHTS

DIGITAL – PHYSICAL INTERACTIVE GRAPHICS

GOOD VIBRATIONS MAP SOUND POSTER 1.0 by Ferruccio Laviani. by Aram Bartholl. by Trapped in Subur- Cabinet carved from oak by a Public installation that questions bia with David van CNC machine with a digital pho- the relationship of the digital to Gemeren. to ﬁnal aesthetics. everyday public life. Poster that uses the Arduino software connected with con- CITY TRACKING ductive copper ink to by Stamen. produce music. Watercolour cartographical data. L-INK by studio Chevalvert and Jean Sébastien Lagrange. Printed electronics poster that transforms into a lamp when folded over.

43 2014 CETEMMSA OBSERVATORY FLOW INSIGHTS CLOTHING WITH OPTICAL EFFECTS OBJECTS AS CHARACTERS FREE 3D, FLOW

ENGINEERED CAR EYELASHES 3DOODLER 3D INSTALLATION ILLUSIONS by WobbleWorks @ LONDON DESIGN Street shot, Paris. FESTIVAL 2013 by Morgan Bajardi. LLC. Optical effects in tex- 3D printing pen to tiles to enhance the build objects by female form. drawing on the air.

44 2014 CETEMMSA OBSERVATORY FLOW. WHAT’S NEXT

Generic Automatisation Specific HEALTH, SPORTS: Gamified health, Life-capturing wearables that automatica- gamified activity lly record and send the captured image or Wearable products that incorporate gaming sound information to the cloud memory. to engage with the health or fitness Freeing from technology and creating an consumer, that help achieve our goals by automated life biopic. staying curious, optimistic and motivated even in the face of the toughest challenges. Smiley Wearables Those that allow us to express and share SPORTS, FITNESS: Energy harvesting feelings of Joy. through activity Wearables that transform our movement Illusional Wearables or activity while exercising into a source Combine graphics with electronic outputs of energy. to make a positive impression. ENTERTAINMENT: Social and entertaining Absurdity communicators Wearables that respond to a desire of dis- Interactive electronic wearable electro- connection from established norms. nics allowing for interaction with others through sound or light, to provoke emotions of amazement or for entertaining purposes. SPORTS: freedom of movement & more possible practising grounds Improve wearables so as to facilitate, through both the use of electronics and smart fabrics, better freedom of movement and adaptation to initially impracticable surrounding environments (urban or nature).

45 2014 CETEMMSA OBSERVATORY SCENARIO 4: RE-SET

Re-setting and entering the anthropocene era and rethinking the human condition and limitations in space. Human, animal and object physical and emotional expressions are interchan- geable. A holistic approach to health where we observe the human, not the machine. Anatomy inﬂuences fashion and the human body enters the realm of dismorfism and genetic manipulation. Biology impacts in the form of new available materials and manufacturing processes. Data is translated into beautiful intuitive languages. A new realism-fantasy where we can experience parallel lives through others or enhance our emotional experience through digital supports, with special attention to extreme emotions such as danger and fear.

Mireya Saludes than the technology itself. Innovation Project Manager What matters is to understand CETEMMSA how people appropriate these concepts and how they inﬂuence “The social and economic impact their individual and social behavior of using wearable technologies and their self-image, and how will be much more important seamlessly the device merges into their lifestyles.“

46 2014 CETEMMSA OBSERVATORY RE-SET. NEW IN WEARABLE TECHNOLOGY

Wearables are inspired by animal forms or terms. Garments breathe and become alive and are able to imitate when confronted. Body as generator of beautiful sounds or energy. Coloured light or scent as mediators for balancing a holistic health state. Besides established vital signs, brain waves become the new vitals to be monitored. Garments or accessories help enhance the ﬁc- tional experience.

47 2014 CETEMMSA OBSERVATORY RE-SET NEW

ZOOMORPHISM ENVIRONMENT-REACTION

SPIDER DRESS (NO)WHERE (NOW)HERE by Anouk Wipprecht by Ying Gao. and Daniel Schatz- Dress in super organza, photolu- mayr. minescent ﬁbers and other elec- Animated robotic tronical components that illuminates limbs with spider when stared by an spectator. look inspiration that Watch video. protects the wearer.

SENSORIZED INK LUME COLLECTION AFTER EARTH LIFE SUIT by Lauren Bowker. by Jorge&esther. by Amy Westcott. Ink incorporated into Electronic clothing Chromatic alerts of dangerous a feathered garment, that can respond surroundings. which changes colour to external features depending on different such as sound an climatic conditions. can be controlled through an app.

HUI AIR by Youngsil Lee. by Theunseen. Interactive dress inspired in the Reactive ink that hedgehog that detects the presence changes colour upon of other people and turns the contact with the air sharp spikes to face the approacher. around us.

48 2014 CETEMMSA OBSERVATORY RE-SET NEW

BODY AND SOUND BREATHING, ALIVE GARMENTS FICTION MEDIATORS

ANIMA SENSORY FICTION by Yesenia Thibault Picazo. by M.I.T students. Animated couture garment. Project about using networked sensors and actuators in clothing accessories for an immersive reading experience. Watch video. Mi.Mu GLOVES SOCIAL SKIN, ‘SKIN +BONE SEVERAL INTERACTIVE PROJECTS by Imogen Heap. by Seçil Ugur and Laura Duncker. by Ying Gao. Gloves that translate gestures into Soft moving necklace that chokes Robotized clothing that reacts to data that controls sound. you when your stress levels go up. the surroundings by moving as if they were alive skins. REALITY MEDIATORS

REALITY MEDIATORS by Ling Tan. Wearable devices that cause unpleasant sensations when the wearer becomes inactive.

49 2014 CETEMMSA OBSERVATORY RE-SET NEW

SUPERSTIMULI HOLISTIC HEALTH BRAIN WAVE SCANNING

GER MOOD SWEATER by Sensoree. Sweater that interprets self-emotions and dis- plays mood levels with an illuminated colour changing collar.

SUPER STIMULI SCENTSORY MUSE by Fauzi Al-Kaylani, Sander by Jenny Tillotson. by InteraXon. Bogers, Nicholas Nelson and Perfumery and com- Headband with electroencepha- Willem Willemsen. plementary therapies lographic sensors that monitor Sensorial fabric that when touched, united to create the brain activity. triggers senses one would not health and well-being expect or dislike. garments. ANTI-NIS by Fabrica Researchers. Accessory that maintains private our neuroimaging data.

50 2014 CETEMMSA OBSERVATORY RE-SET NEW ENERGY HARVESTING FROM THE BODY KINETIC STRUCTURES WEARABLES FOR PETS

CAPTAIN ELECTRIC KINETIC LED HA PETCARE SYSTEM by XS Labs. by Moritz Waldemeyer for Philip by Otto. Garments to convert kinetic Treacy. Tracking device attached to the energy from the human body into Positioned propeller headpiece pet’s collar to analize all their electric energy. with blades ﬁnished with LED lights. needs.

51 2014 CETEMMSA OBSERVATORY RE-SET. INSIGHTS

DR. WEISKIND’S DAY by Jae Yeop Kim

52 2014 CETEMMSA OBSERVATORY RE-SET INSIGHTS

GENETICS & EMOTIONS INTUITIVE DATA THE BEAUTY OF DATA

CHROMATOGRAPHY- THE SPRAYER by Ilina Patsiou. An interactive system developed to translate each letter of the alphabet to a speciﬁc ACCIDENTAL INCEST MEASURING LESS TO FEEL MORE colour and a spatial by Jae Yeop Kim. by Mickael Boulay. co-ordinate. Project on people exchanging a ‘Home care device’ that expres- Geneshare Genetic Pendant™ ses the blood sugar levels in that encourages genetic testing a more intuitive and sensitive and sharing of biometric data. language such as colour.

FRAGMENTED ME- MORY by Philip Stearns. Textile patterns taken from short-circuited HOLISTIC HEALTH cameras and mani- pulated digital techni- DAILY POETRY ques. by Ingrid Hulskamp. Tactile objects to counterbalance digital lifestyles with time for con- templation in an intuitive way.

FIG WELLNES APP by Fig. Personal and holistic wellness guide.

53 2014 CETEMMSA OBSERVATORY RE-SET INSIGHTS ANTHROPOMORPHISM & SUPERSTITIOUS MACHINES ZOOMORPHISM

HUNT FOR HIGH-TECH by Bart Hess. Armoured skin collection for a new human archetype incorporating animalistic and fetishistic instincts.

SAFETY GEAR FOR SMALL THE BIONIC WHALE ANIMALS SUIT by Bill Burns. by Becoming Beluga. Safety items for endangered Suit with aquatic animals. sound inventions and sculptural elements for interspecies inte- BAMBI raction with whales. by Caroline Olsson. Inspired by the anatomy of the knee , table with folding legs to be used at different levels.

SUPERSTITIOUS ROBOT ARCHITECTURE FOR DOGS by Shing Tat Chung. by Kenya Hara. An autonomous uncanny trading 13 design projects addressing algorithm operating with human the close partnership between superstitious character. humans and dogs, reexamining both human beings and the natural environment. 54 2014 CETEMMSA OBSERVATORY RE-SET INSIGHTS

ANTHROPOCENE ERA SPACE ALLURE

SKULL LASCAUX IV CAVE MUSEUM INTERNATIONAL SPA- by Steven Quinn. by Snohetta, Duncan Lewis CE APPS CHALLENGE Paper collage on panel. and Casson Mann. by NASA incubator. Architecture proposal for Lascaux A hackathon program Museum. where multidisciplinary global teams design innovative solutions for global challenges in the categories of Asteroids, Robotics, Human Space Flight, Technology in Space and Earth Watch.

CRAFT IN THE ANTHROPOCENE RICHARD BRANSON, by Yesenia Thibault Picazo. VIRGIN GALACTIC. 3 objects addressing the future Launch of Virgin use of new raw materials resul- Galactic space travel. ting from man-made inﬂuenced geological processes.

55 2014 CETEMMSA OBSERVATORY RE-SET INSIGHTS

DISMORFISM, NEW ORTHOPAEDIA ANATOMY & FASHION, BODY MAPPING

DISMORFOBINA by Natalia Pereira. Photo series that explores the de- formation of our identity through the human body.

STREET SHOT FROM SS 2014 COLLECTION SKINSHIP UK. THE SARTORIALIST. by Christopher Kane. Collaborative research project based on the intersection between Pattern Making Techniques and Reconstructive Plastic Sur- ENERGY HARVESTING IMPLANTS gery.

HEART CHIP SPINE CORSET ILPOX by Beatrice Dodi. by Marina Hoermanseder. by Illinois University. 3D printed tech-couture Fashion collection based on Chip that converts the piece. discomforting inspirations such as beating of the heart orthopaedic devices and serious into energy. skin conditions.

56 2014 CETEMMSA OBSERVATORY RE-SET INSIGHTS

ROBOTIC SKINS BIO FUTURES – ANIMAL MATERIAL

AMOEBA TRAINER BIOCOUTURE by Shamees Aden. by Suzanne Lee. A surface-adapting Fashion made by trainer made in new growing textiles using materials derived microbes and addres- from Protocells. sing a new bio-manufacturing future.

VOLANTIS SKINSUCKA BIOPHILIA- ORGAN by Studio XO and TechHaus. by Studio XO. CRAFTING by Veronica Ranner. Flying dress of ﬁbreglass and Imaginary scenario with six battery-powered rotors. in which microbial Silkworms genetically robots will clean our re-programmed to bodies. weave heart-shaped silk scaffolds. BIO-LIGHT by Philips Design Futures. Light installation designed using biolumi- nescent bacteria.

THERMO-BIMETALS by Doris Kim Sung. Thermo-bimetals building surfaces that act like a human to shade a room from sun and ventilate.

57 2014 CETEMMSA OBSERVATORY RE-SET INSIGHTS

CREATING DO LIKE ME, EXPERIENCES IN CONTENT THRILLED AND SCARED LIVE THROUGH OTHERS

PELICANS LEARN TO FLY by Go Pro. GoPro camera attached to a Pelican to share how this animal learns to ﬂy for the ﬁrst time.

THE SILENT HISTORY by Eli Horowitz, Kevin Moffett and Matthew Derby. Novel written and designed specially for iOS with hundreds of location-based stories, only to be read when device’s GPS matches the coordinates.

IN ORBIT INSTALLATION ARANEOLA FOLLOW ME TO by Tomas Saracceno. by Friedich van by Murad Osmann. An gigantic installation Schoor. Instagram project of travel pictu- that challenges the Spider projection res with girlfriend holding hands. visitors to overcome arising scaring and their fear of heights. frightening emotions.

58 2014 CETEMMSA OBSERVATORY RE-SET. WHAT’S NEXT

Body Electronic Mapping Specific SPACE AND APPAREL INDUSTRY: A consequence of the emerging of ana- Fashioning Spacesuits Generic tomy & fashion disciplines, sensorized With growing number of space travel body mapping clothing will bring the body companies, there will be an increasing de- inside out. The garment as a multisensorial HEALTH: Holistic Health Monitoring mand for spacesuits that will require the network of sensor nodules. Monitoring those variables that affect same functionality in a more fashionable and casual style. Creating Experiences in Content. not only the physical body, but also mind, Living through others spirit, and emotions and actuating to PET INDUSTRY: Wearables for Pets This relates to the idea of having wea- balance them. It is a matter of measuring Soft wearables for pets, focused on pro- rable products that help us feel through the human, not the machine, the qualified tection or activity monitoring. others, for example feel what a novel or self over the quantified self. Brain acti- film character is experiencing, in a sort of vity monitoring becomes also important. augmented emotional reality. Data can be displayed in an intuitive way through the same garment through colour, Human-Like Wearables (mirroring) light or sound. Wearables that respond and imitate our emotions and display them through mo- HEALTH: Implants vement, light, colour,… Wearables that Wearable electronic implants that can breathe, can express emotions of self- monitor vitals or harvest energy from the awareness, fear,… body. Bio Cellular Materials and Printed SPORTS: Zoomorphism Electronics Next generation sportswear will further Begin research at the merging of bio ce- explore mimetisation, not only through llular materials with printed electronics. the imitation of animal skins through technical fabrics, but also of other com- Intuitive and Beautiful Data munication functions, thanks to printed In monitoring wearables, going from num- electronics. bers to emotionally expressed data.

59 2014 CETEMMSA OBSERVATORY SCENARIO 5: KINDNESS

Disobedient and nomadic attitudes and adhocracy systems as an alternative towards better social awareness and less human imprint on the planet. Friendship and sharing between people and alike communities. Technology must provide a sense of beauty, poetry or spirituality and provide a personal and adaptive engagement with the user. It is the time for inventors and garage design, makers deﬁning the new scale industry. Demo- cratisation of technology is achieved through learning platforms, social crowdfunding and slow tech visions. Inﬂuence and ideas from developing countries as genuine technological solutions.

Sergi Gomis and designers to align differences Smart Objects Engineer and create common ﬁelds of CETEMMSA knowledge and skills. To suc- cessfully complete any industrial “Designing and adding the requi- escalation process of a wearable red functionality to the wearable technology system, we must pay garments, and making it happen equal attention to the adaptation through existing manufacturing of the machinery itself as well supply chains, requires an intensive as to the cultural change that teamwork among technicians the supplier must undertake.“

60 2014 CETEMMSA OBSERVATORY KINDNESS. NEW IN WEARABLE TECHNOLOGY

Individuals learn and provide new crafted technological solutions. Wearables that allow the transmission of feelings of love and affection. Clothing and accessories that prepare for survival conditions and climate change. Helping those communities that work or live under social instability or unhealthy environments.

61 2014 CETEMMSA OBSERVATORY KINDNESS NEW

DIY, CRAFTED TECHNOLOGY LOVED ONES

COMMUNICATION QUILT by Joshua Barnes. Patchworked quilt with augmented reality technology to open up a line of communication between the child and their loved ones.

TOUCH BOARD by Bare Conductive. Conductive Ink and Touchboard for DIY projects.

T JACKET INTERACTIVE HOODIE by T.Ware. by CETEMMSA Controlled hugging jacket that Pressure-inducted musical hoodie utilizes deep pressure for calm for autistic kids, favouring their and comfort in children. recovery.

62 2014 CETEMMSA OBSERVATORY KINDNESS NEW

WORKERS PROTECTION SLOW, LOW AND SOCIAL TECH IN HEALTH RISK CONDITIONS SURVIVAL

SMARTSHOES by Anthony Mutua, Kenya. Sneakers with integrated chip crystals that convert pressure into electricity to charge mobile phones.

ADELITA by Wei Chieh Shih and Bandui Lab. Project on teaching a community the manu- INTERCOMUNICADOR AEGIS PARKA facturing of crafted CLOTHING by Niewe Heren. electronic textiles for by Solunova. Multifunctional protective jacket a toy local company Miner workers dust protection that warns about surrounding in Mexico. and communicating mask. pollution, combining technical textiles and electronics.

TEXTILE FABRIC, ASPART OF MAKER FAIRE AFRICA. Conductive thread weaved through traditional techniques.

63 2014 CETEMMSA OBSERVATORY KINDNESS. INSIGHTS

COCA COLA SOCIAL MEDIA GUARD

64 2014 CETEMMSA OBSERVATORY KINDNESS INSIGHTS

DISOBEDIENTS, FARM FACTORY, COHOUSING, ADHOCRACY NEW NATURALISM

IKEA DISOBEDIENTS MERGING by Andres Jaque Architects. by Masha Reva. Installation and performance on Collection inspired on politically activated non-familiar the interaction of human domesticities. and nature and the layering of information.

CHERRYSTONE SHIRT by Susanne Philippson. Shirt with natural beans that relieve stomach pain.

COMMUNITY IN A CUBE ADHOCRACY EXHIBITION by Fat. curated by Thomas Ermacora. Highly sustainable, landmark A statement exhibition about the housing project exceeding Eco new industrial revolution which Homes ‘Excellence’. is about the working prototype and design as a network-based process. 65 2014 CETEMMSA OBSERVATORY KINDNESS INSIGHTS

FRIENDSHIP & SHARING SOCIAL AWARENESS COMMUNITY

SOCIAL MEDIA GUARD by Memac Ogilvy for Coca-cola. Marketing campaign about taking the “social” out of media and putting it back into your life.

SWING TABLE by Duffy London. Fun and childlike experiences for social gatherings.

THE SOCIAL NETWORK, MAKE & GET LIKE KNOWS LIKE “...changed the by Fiona Harkins. by Marije Kuiper and relationship status. Bas Berhout. ...commented on that.” On-line platform to by Nicholas Ritter. share crafting projects A project about mee- and resources. ting our online loves Humourous photogra- ofﬂine through a series phs about facebook of documentaries of speciﬁc vocabulary FRIENDSHIP CUP admired people and and staging of banal by Arabeschi di Latte. artists. things in social net- A customised traditional wooden works. bowl with little beaks to share a coffee encouraging social rituals and relationships between friends and strangers. 66 2014 CETEMMSA OBSERVATORY KINDNESS INSIGHTS

ENGAGING BEAUTIFUL, ADAPTABILITY, TECHNOLOGY POETIC, SPIRITUAL AND NATURE TECHNOLOGY MODULARITY

CRITTER by Elia Mangia. Mobile and conﬁgu- rable kitchen.

IMPATIcENTS SWING LAMP WILLOW INSTALLATION by Lucie Barouillet. by Bcxsy. by Sharon Marston. DIY insulin pump. LED-illuminated swing to create Fibre optics com- ambience through lighting and bined with natural movement. willow canes.

TECHNOLOGICAL PHONEBLOCK MANDALA by Dave Hakkens. by Leonardo Ulian. Modular smartphone Mandala made of concept, made of electronic compo- detachable blocks . nents.

ImPatients by Lucie Barouillet. Insulin injector with built-in tattooing.

67 2014 CETEMMSA OBSERVATORY KINDNESS INSIGHTS

MAKERS, INVENTORS, NEW GEOLOGISTS SMALL SCALE INDUSTRY

ROCKING KNIT by University of art and design Lausanne Damien Ludi and Colin Peillex. Knitting chair that works with the movement of the sitter.

WELL PROVEN CHAIR WHARFWARE COLLECTION PRECIOUS PLASTIC by James Shaw and Marjan van by Oscar Medley-Whitﬁeld and by Dave Hakkens. Aubel. Harry Trimble. Machines for recycling plastic to Chair made out of timber waste Tableware made of clay dug make new products locally. and bio-resin. retreived form he muddy banks of the river Thames.

‘MAKERS The new industrial revolution’ book by Chris Anderson.

GRAVITY STOOL by Jolan Van Der Wiel. Unpredictable organic shapes made thanks to magnetic ﬁelds and the power of gravity.

68 2014 CETEMMSA OBSERVATORY KINDNESS INSIGHTS LEARNING, SLOW TECH SOCIAL ECOLOGY DO IT TOGETHER.

CLOCK SENSE WO-BO by Frugal digital. by John Habraken A simple and visual clock build for Heineken. up from available resources to Bottle with a second measure vital statistics. life to be used for building.

MAKEATHON WORKSHOPS by Technology will save us. Workshop to build your own CROWDFUNDED electronic gadgets. INVENTORS

TRANSPARENT TOOLS PEBBLE COLLECTION by Eric Migicovsky. by Jesse Howard. Smartwatch funded A family of household appliances through Kickstarter that users can produce away platform. from mass manufacturing.

69 2014 CETEMMSA OBSERVATORY KINDNESS INSIGHTS

COLLAPSE, HUMAN IMPRINT ON THE PLANET SURVIVAL, CLIMATE CHANGE

THE MOST BEAUTIFUL NIGLIKTOK ABANDONED SPACES IN by Femke Agema. THE WORLD Fashion winter collection created Abandoned 19847 winter Olym- for the snowpocalyse. pics Bobsleigh track in Sarajevo.

APOCALYPSE by John Martin. Paintings exhibition @ Tate Ga- llery.

‘HOME FOR ALL’ Venice 2012 Architecture Biennale, Japanese pavilion. Architectural projects addressing the need for housing after Fukushima’s disaster.

CLIMATE CHANGE COUTURE COLLECTION, THE APOCALYPSE EVACUATION SUIT by Catherine Sarah Young. Conceptual collection on adapting to harsh conditions.

CONFLICT FREE ELECTRONICS AWARENESS by Matt Wilson. Campaign to raise awareness of conﬂict minerals used in electronics.

70 2014 CETEMMSA OBSERVATORY KINDNESS INSIGHTS

CULTURAL, RELIGIOUS TECHNOLOGY CROSS OVER

EMANCIPATI READER THE AFRONAUTS by Orkan Telhan. by Cristina de Dual tablet interface Middel. for progressive reli- Photographic docu- gious practcionaers mentation an reinter- wanting to diversify pretation of a Zambia their resources of space program in knowledge. 1964.

THE MUSEUM OF FORTUITOUS TOUCH VARIATION by Po-Ching Liao. by Maezm for Bleeker. Spiritual & sensorial Reinterpretation tactile totem or of traditional Korean surface. furniture and reclaimed western-style.

71 2014 CETEMMSA OBSERVATORY KINDNESS. WHAT’S NEXT

Generic Togetherness Speciﬁc APPAREL INDUSTRY: Natural Technology Wearables that encourage sociability, em- Wearable solutions using naturally healthy pathy and community fabrics in combination to electronic monitoring functions. Adaptability, Modularity Providing wearables with a choice of APPAREL INDUSTRY: Survival Gear functionalities. Wearables to respond to climate change, inspired in real hazardous or toxicity pro- User Engagement tection garments. Engaging the user with the wearable garment through personal achievement. SOCIAL: Social Wearables For protection of socially endangered indi- Kindness, Beauty, Spirituality viduals or working communities at risk. Garments or accessories that respond to soothing messages from loved ones, enhance the sense of beauty or are poetically inspiring. Culture-Speciﬁc Wearables Expect more religious or cultural-related wearables. Democratisation of Technology Learning and Do It Together platforms or genuine individuals drive for original ideas.

72 2014 CETEMMSA OBSERVATORY OVERVIEW OF NEW & NEXT DIRECTIONS IN WEARABLE TECHNOLOGY

SENSES CLEVERNESS FLOW RE-SET KINDNESS

The body as a support for Solutions for daily life and for Wearables with light and Wearables are inspired by ani- Individuals learn and provide pleasure, and to enjoy in all a healthy lifestyle in a scarcity sound effects that arise emotions mal forms or terms. Garments new crafted technological so- its senses. Distant relationships scenario. Wearable solutions of wonder, amazement, or breathe and become alive and lutions. Wearables that allow acquire a tactile expression that address issues of self-control great joy. Activity is learned, are able to imitate when con- the transmission of feelings of through seductive techno- and optimisation of activity. the player measured, and the fronted. love and affection. Clothing intimate wear. The body as Clothing that cleans the air, feedback is delivered in a Body as generator of beautiful and accessories that prepare a precious resource to be lasts in time, or with nearly timely manner and through sounds or energy. Coloured for survival conditions. Helping protected both as a physical zero maintenance, in a perfectly rewarding programs. Automa- light or scent as mediators those communities that work entity and as personal identi- studied patternmaking process tisation allows for enjoyment for balancing a holistic health or live under unstable or un- ty. The importance of gesture for perfect comfort, perfect of the present. Garments and state. Besides established vital healthy environments. and freedom of movement. fit and long lasting properties. accessories that act as social signs, brain waves become the Wearables that poetically Sustainable fabrics and pro- communicators. Sports clothing new vitals to be monitored. indicate the passing of time. cesses with an honest and allows for freedom of movement Garments or accessories help Conductive skins and body chic approach. Technoknits as and for adaptation to surroun- enhance the fictional expe- switches. Garments generating an example of optimal appli- ding environment. rience. atmospheric effects for protec- cations that exploit all the tion or for mood modulation. virtues of the manufacturing New fashionable volumes, process and the high perfor- traditional+digital fabric hybrids mance of the fibre. and hyper textures.

73 2014 CETEMMSA OBSERVATORY INNOVATION FACTORS

The exposed scenarios insights and the Wearable devices Other interactivity models: key wearable technology messages can interactivity levels: provide the tools to answer the question Relationship model ‘why use wearables?’ and constitute ﬁve · Relationship with our self With our self approaches to innovation in wearable te- · Relationship with our environment · Relationship with other people chnology using mainly printed electronics Source: http://www.slideshare.net/fro- and smart fabrics. gdesign/sxsw-designing-smart-objects- for-emotional-people Other generic factors that are worth considering when innovating in wearable The Body-Space model technology using Printed Electronics & · Body Smart Fabrics are, as described: · Body/body/body · Body-space · Body/Body/Body – space With our With other Source: Book ‘functional aesthetics’, environment people Sabine Seymour, Ed. Springer-Wien-new Garments or the body as mediating York,2010 interfaces Person-Computer model: Garments and accessories play a mediating · Person to person role between man and his environment. · Person to computer Garments adapt easily to our bodies, and · Person as computer when integrated with technology, they Source PSFK+Intel Wearable trends convey them into smart human interfaces report that can interact: with our self, with our environment, with other people and/or with computers and With computers and mobile devices mobile devices.

74 2014 CETEMMSA OBSERVATORY INNOVATION FACTORS

Responsive technology The importance of substrate Market Overview Wearable technologies not only can monitor and support Current market widespread wearable our metrics, such as heart rate and pers- Printed Electronic Technology itself can applications are mainly for health, fitness, piration, or other surrounding data, but not account for the success of a wearable wellness and healthcare purposes with can also put into action a reaction with device. Knowledge of the different fas- developments by Nike, Adidas, Reebok, ourselves or the environment based on hionable supports, how to integrate the Philips, Jawbone and Fitbit, and now these collected data. These collected data technology in them seamlessly, and the Google, Apple and Samsung entering the and the algorithms used to analyze it and choice of material substrate will add up market. Market players also include other recognize patterns, can be translated into to the final acceptance of the device. independent star up initiatives that promise visuals, sounds or colors, helping us modify From gloves to jackets, from leather to to take up a share of the market. our behavior, our health habits or our phy- latex, the choices are there to decide for With an active ageing population and sical performance. In some sort, they are the wearables’ marketability. increasing body health concerns, these our technology assistants, our connected converging health, fitness, wellness, and help, our responsive coaches. The importance of gesture and device usability healthcare sectors will continue to be do- The physical and the emotional self minant, although the approach to these Another important factor is the usability issues will be largely influenced by some Technology not only can dig into our merely of the wearable device and the body gestures of the concepts that have been pointed out physical metrics. The question ‘has a website necessary to interact with it. Exploring in this report, such as gamification or holistics ever made you cry?’, arouses the idea that how do we normally interact with our and can provide new disruptive solutions. technology is there not only to respond to garments or accessories is an important our physical needs, but also to our emotional indication on which type of wearable The other important sectors of wearable self. Emotions related to self-awareness, choice to develop. electronics - industrial, commercial, military self-control, motivation, self-expression, and lastly fashion will embrace wearable sociability, empathy or fear could be mo- technology as a means of differentiating dulated with the help of wearable techno- and creating a positive impact on society. logy. Technology can provide a new sort of From soft interactive toys, to interactive E-life, where E accounts for emotional, intimatewear to spacesuit manufacturing, enhanced, entertaining and exciting, the doors are open for this new future. * creating experiences through technology*. Sven Ehmann, on his talk at ‘Rock Paper Pixel event’. Barcelona 2013.

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