THE 2nd ANNUAL EDMONTON PRIDE RUN & WALK June 11, 2016 10 am Emily Murphy Park
2016 Sponsorship Package
www.pride.run
About
Established in 2015 by Joshua Bergman and Kent Akgungor, the Edmonton Pride Run & Walk is a 100% volunteer-led non-profit event with the following goals: • To promote and highlight the diversity of the Lesbian-Gay-Bisexual-Trans identified-Two Spirit-Queer (LGBTQ*) community and its allies in Edmonton. • To create an inclusive running event in Edmonton where everyone is welcome and diversity is celebrated. • To promote and increase access to fitness within the LGBTQ* community. • To raise money to support educational opportunities for LGBTQ* individuals in the Edmonton area.
Beneficiary • Proceeds and donations will go directly to the Orlando Books Collective Entrance Award Endowment Fund through the Institute for Sexuality Minority Studies and Services at the University of Alberta. • The Orlando Books Collective Entrance Award is awarded to students entering their first year at the University of Alberta in any undergraduate degree program. Selection is based on demonstrated leadership qualities and involvement in school and community activities. Preference is given to students who have demonstrated commitment to the advancement of lesbian, gay, bisexual, trans-identified, two-spirited, or queer communities.
The Event • The Edmonton Pride Run & Walk takes place on the second Saturday of the Edmonton Pride Festival. Participants run or walk a five-kilometre route in Edmonton’s river valley. A free community barbeque takes place at the conclusion of the race, where announcements are made and prizes are handed out. • The event takes place in Emily Murphy Park, located at 11904 Emily Murphy Park Rd NW in Edmonton. • Our goal for the 2016 event is to attract 500 participants and raise $10,000.
The 2015 Edmonton Pride Run & Walk at a Glance • More than 350 registered participants • More than 40 volunteers • $8,100 contributed to the Orlando Books Collective Entrance Award Endowment Fund • Video highlights of the 2015 event: www.pride.run/video • Active social media accounts: o 200+ likes on Facebook with 4,500 engaged users, 35,000 total users reached, and 95,000 total post impressions in 2015. o 500+ followers on Twitter with more than 150,000 tweet impressions in 2015.
More Information • Website: www.pride.run • Main Contact: Joshua Bergman • Email: [email protected] • Phone: 780-851-6355 www.pride.run
www.pride.run
Sponsorship Opportunities
The Edmonton Pride Run & Walk provides a unique opportunity for sponsors to support an inclusive fitness- focused event during one of Edmonton’s largest summer festivals, the Edmonton Pride Festival.
• Presenting Sponsor – $5,000 (Cash) – 1 available o Recognition as sole presenting sponsor on website, social media accounts, route map, and participant and volunteer t-shirts o Logo posted on website for at least 9 months o Recognition as presenting sponsor during media promotion, which may include TV and radio o Opportunity to display marketing material (e.g. logo, banner, etc.) at race start and finish lines and in race packages o Announcer recognition at start and end of event o First opportunity to remain as presenting sponsor for next year’s event o Includes 10 complimentary race registrations and participant t-shirts
• Gold Sponsor – $1,500 (Cash) – 2 available o Recognition as one of two gold sponsors on website, social media accounts, route map, and participant and volunteer t-shirts o Logo posted on website for at least 9 months o Opportunity to display marketing material in race packages o Announcer recognition at start of event o First opportunity to remain a gold sponsor for next year’s event o Includes 5 complimentary race registrations
• Silver Sponsor – $500 (Cash or In-Kind) – 10 available o Recognition as a silver sponsor on website, social media accounts, route map, and participant and volunteer t-shirts o Logo posted on website for at least 9 months o Opportunity to display marketing material in race packages o Announcer recognition at start of event o Includes 1 complimentary race registration
• Bronze Sponsor – $100 (Cash or In-Kind) o Recognition as a bronze sponsor on website and social media accounts o Logo posted on website for at least 9 months
www.pride.run
What Your Sponsorship Supports
Funds received from our generous sponsors will cover the estimated $4,000 - $6,000 operational costs for the 2016 event, which will allow the Edmonton Pride Run & Walk to donate the majority of the race registration fees to the Orlando Books Collective Entrance Award Endowment Fund. The estimated operating costs for the 2016 event include the following:
• Estimated Total: $4,000 - $6,000 o Race Timing: $1,500 - $2,000 (depending on # of participants) o Credit Card Processing Fees: $500 - $1,000 (depending on # of participants and donations) o Food and Beverages: $500 - $1,000 (dependent on # of participants) o Volunteer T-Shirts: $500 o Equipment Rental: $250 - $500 o Event Liability Insurance: $350 o Web Hosting: $200 o Miscellaneous Expenses: $500
You can review our financial statements for the fiscal year ending September 30, 2015 at www.pride.run/s/Financials-2015.pdf.