IMPACT REPORT APRIL 27, 2016 IMPACT REPORT #40Tononeday APRIL 27, 2016

#40toNoneDay 2016

IMPACT REPORT APRIL 27, 2016 IMPACT REPORT #40toNoneDay APRIL 27, 2016

This year, the True Colors Fund hosted the second annual #40toNoneDay, a national day to raise public awareness about lesbian, gay, bisexual, and transgender (LGBT) youth homelessness, and to provide supporters with simple ways to make a difference.

Over 60 official partners signed up to participate in #40toNoneDay across the country.

These partners include:

• AIDS Project East Bay (APEB) • League of United Latin American Citizens (LULAC) • Advocates for Youth • LGBT Community Center (New York City) • Amazin LeThi Foundation • Los Angeles LGBT Center • Avenues Homeless Youth • Mazzoni Center, Ally Safe Schools Program • Boston GLASS • Mental Health America • Brightpoint Health • Multicultural AIDS Coalition • BronxWorks • My Friend’s Place • CenterLink Community LGBT Centers • National Gay & Lesbian Chamber of Commerce • Coalition for Juvenile Justice • National Association of Social Workers • The Concord Baptist Church of Christ • National Latina Institute for Reproductive Health • Covenant House International • National Network for Youth • Covenant House Texas • NCBI Missoula • DC Center For The LGBT Community • NYC Condom Availability Program • The Door - A Center of Alternatives • Ohio Gay-Straight Alliance Network • Equity Project • PFLAG National • Family Acceptance Project • Point Foundation • George Takei • Preble Street • Gay-Straight Alliance Network • Queer Detainee Empowerment Project • GLAAD • REACH LA • Global Action Project • Rivers of Living Water NJ • GMHC • Rivers of Living Water NY • Happy Hippie Foundation • Ruth Ellis Center • Healthy Teen Network • The Simmons Foundation • Hetrick-Martin Institute • SMYAL • HomeBase, The Center for Common Concerns • The Trevor Project • Housing Works • University of North Texas at Dallas • Human Rights Campaign • Us Helping Us, People Into Living • ImaginePLUR • VOCAL-NY • It Gets Better Project • YALLWEST • Kirrin Finch • Youth Empowerment Performance Project (YEPP) • Larkin Street Youth Services • YWCA of Greater Cincinnati

654 supporters participated in our Thunderclap to announce #40toNoneDay to the world via social media.

The True Colors Fund set up a Thunderclap to announce #40toNoneDay to the world via social media. Thun- derclap is a crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks. By boost- ing the signal at the same time, Thunderclap helps a single person create action and change like never before.

We surpassed our goal of 500 (a number suggested by Thunderclap for corporations, institutions, and brands) by 131%, which gave our campaign a social reach of 4,612,587!

#40toNoneDay reached a potential 98 million people online.

The primary function of #40toNoneDay is to raise public awareness about LGBT youth homelessness, and to provide supporters with simple ways to make a difference.

Over 5,000 users shared over 7,000 posts about #40toNoneDay on social media. The combined reach of these users was over 98 million with over 118 million impressions.

The top influencers, based on impact, included:

• Miley Cyrus • The Trevor Project • Happy Hippie Foundation • Human Rights Campaign • Mashable • Jesse Tyler Ferguson • Jason Mraz • National Book Foundation • STOP-Homophobia.com • Cyndi Lauper • Sara Ramirez • Calzona’s Sweetheart • George Takei • The National LGBTQ Task Force • True Colors Fund

The most active influencers included: • Shakeema North • Joanna Carling • True Colors Fund • Houston Coalition for the Homeless • STOP-Homophobia.com • Ruth Ellis Center • The National LGBTQ Task Force • BreakOUT! • Charlie • The Trevor Project

Of the posts shared, 79.1% were retweets or shares, 19.6% were original posts, and 1.3% were replies.

Social media posts originated in nearly every state in the United States, with the exception of Hawaii.

Social media posts also originated in 61 countries other than the United States.

These countries include: • Algeria • Germany • Philippines • Argentina • Great Britain • Poland • Australia • Guatemala • Portugal • Austria • Hungary • Puerto Rico • Bangladesh • India • Republic of Serbia • Belgium • Indonesia • Russia • Brazil • Ireland • South Africa • Brazil • Israel • Spain • Bulgaria • Italy • Sweden • Canada • Jamaica • Switzerland • Chile • Japan • Taiwan • China • Jersey • Thailand • Colombia • Mexico • Turkey • Costa Rica • Morocco • Uganda • Czech Republic • Mozambique • Ukraine • Denmark • Netherlands • United Arab Emirates • Ecuador • New Zealand • United States • Estonia • Nicaragua • Uruguay • Finland • Norway • Venezuela • France • Paraguay • Georgia • Peru

Over 500 #40toNoneDay “unselfies” were shared online.

Over 20 communities across the country set up photo booths to help folks share their #40toNoneDay “unselfies”.

At least seven communities across the country were successful in persuading their local elected officials to declare #40toNoneDay by way of a resolution proclamation.

These communities include: • Fayetteville, AR • Pittsburgh, PA • Phoenix, AZ • Nashville, TN • New York, NY • The State of New Mexico • Cincinnati, OH

#40toNoneDay experienced significant growth in its second year.

2015 2016

National and local partners 45 62

Thunderclap supporters 639 654

Thunderclap goal 127% 131%

Total online posts 3,323 7,074

Total online participants 2,087 5,005

Estimated online reach 17,189,844 98,552,326

Estimated impressions 22,570,555 118,188,044

Proclamations/Delcarations 6 7

“Unselfie” Photo booths 9 20

Film Discussion groups 6 13

Participating countries 30 61

2015 2016