Product Review Guide

(ZC550KL)

TABLE OF CONTENTS

Features Page 3-6...... Technical Specifications Page 7-8...... External Buttons and Connectors Page 9-10...... Display, Weight and Dimensions Page 11-12....Internal Slots Page 13-14....Key Product Features The ZenFone Max (ZC550KL) features a new Page 15-16....Design powerful Snapdragon 615 octa-core processor and a Page 17-18....Battery Life high-capacity 5000mAh battery that can also function as a Page 19-20....Power Bank and USB OTG built -in power bank to charge other electronic devices. Page 21-22....ASUS ZenUI — Power Saver App Additionally, has an increased internal memory of 32GB, Page 23……….Processor and Memory RAM combinations of 2GB or 3GB, an IPS display and a Page 24-25....PixelMaster 2.0 Camera 13MP camera with laser auto focus technology for a Page 26-27....Hands-on with PixelMaster 2.0 Camera nearly-instant focusing time of just 0.03 seconds. Page 28-29….Specs Sheet

Page 30...... Contact Getting Started

Before you begin to test ZenFone Max (ZC550KL), please make sure that the pre-loaded Android M 6.01 OS, ASUS

system software, and

ASUS ZenUI apps available in the Play store are up

to date.

Questions?

If you have additional questions, or if you experience any technical difficulties during the review process, please

contact your local ASUS PR or marketing representative.

We‘ll be happy to assit you.

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Processor Technical Specifications* Qualcomm® Snapdragon™ 615 octa-core ARM® Cortex™ A53 at up to (All configuration options are listed) 1.5 GHz per core; 32-bit and 64-bit capable

Adreno 405 GPU Finish / Color

Leather-like finish: Black/ Orange/ Blue Memory

RAM: 2GB/3GB LPDDR3

Capacity PixelMaster Camera Internal storage: 32GB Front : Micro SD: Up to 64GB 5MP Camera f/2.0, 85° wide-viewing angle ASUS WebStorage: 5GB free for life Rear: : 100GB free space (2 years) 13MP Camera f/2.0, 5P Largan lens

Laser Auto Focus (0.03 sec Weight / Dimensions focusing) Dual-LED real tone flash

202 g (with battery) / 77.5 x 156 x 5.2 ~ 10.55 mm (LxWxH)

PixelMaster Camera Modes:

Display HDR (up to 400% brightness), Low Light (up to 400% better light 5.5-inch sensitivity), Manual (DSLR-like) , Real Time Beautification, Super HD (1280 x 720) IPS display with full-screen lamination Resolution (52MP), Night, Depth of Field, Photo Effect, Selfie Panorama, ASUS TruVivid technology Selfie, GIF Animation, Panorama, Miniature, Time Rewind, Smart Remove, 450nits brightness All Smiles, Slow Motion, Time Lapse Bluelight Filter for Eye Care

Touch Industry-leading 60ms touch response time Fingerprint and smudge-resistant oleophobic coating Support glove touch

*Specifications, content and product availability varies by countries and regions. 3 4 Network Sensors WCDMA/TD-SCDMA/FDD-LTE Accelerator Data Rate: E-Compass DC-HSPA+: UL 5.76 / DL 42 Mbps Proximity sensor LTE Cat4:UL 50 / DL 150 Mbps Hall sensor

Ambient light sensor 3G : WCDMA : 850MHz(5)/900MHz(8)/1900MHz(2) /2100MHz(1) Android M 6.0.1 4G : FDD-LTE: 2100MHz(1)/1900MHz(2)/1800MHz(3)/850MHz(5)/2600MHz(7)/900MHz ASUS ZenUI 2.0 with over 1000+ software enhancements : (8)/800MHz(20) Themes Store FDD-LTE: (CN/IN version Only) Easy / Kids /SnapView modes 2100MHz(1)/1800MHz(3) ZenMotion / Tap tap to wake up and sleep TDD-LTE: (CN/IN version Only) 24/7 ZenUI apps Instant update from Store 2600MHz(38)/1900MHz(39)/2300MHz(40)/2500MHz(41) ZenUI apps with over 30 Million users

(ASUS phone 4G/LTE band compatibility varies by region. Please check SIM Cards compatibility with local carriers if intending to use your ASUS phone Dual SIM Dual Standby outside the original purchase region.) SIM1 Support 2G/3G/4G

SIM2 Support 2G/3G/4G Wireless & Location LTE Cat4 Ports 802.11 b/g/n Wi-Fi Micro USB Bluetooth 4.0 with A2DP 3.5mm audio jack GPS, aGPS, GLONASS,BDS

Audio Battery Built-in Mono speaker 5000 mAh Li-Polymer (non-removable) Dual internal mic with ASUS NoiseZero Talk Technology Standby time 38 days 3G talk time 37.6hrs

WiFi web browsing 32.5hrs Video playback 22.6hrs 5 6

(Depending on testing conditions, results may vary.)

External Buttons and Connectors

3.5mm headphone jack

Built-in speaker

Volume up/down

On/Off

Sleep/Wake

Microphone

USB connector

7 8 Display, Weight and Dimensions

77.5 mm

5.5”HD

156 mm

5.2 - 10.55 mm

Weight: 202g

9 10 Internal Slots

SIM1 Support 2G/3G/4G

SIM2 Support 2G/3G/4G

Micro SD: Up to 64GB

11 12 Introducing ZenFone Max (ZC 550 KL )

Key Product Features

Powerful Processor and Increased Memory - Qualcomm® Snapdragon™ 615 octa-core processor - RAM: 2GB/3GB LPDDR3 - Capacity: o Internal storage: 32GB o Micro SD: Up to 64GB o ASUS WebStorage: 5GB free for life o Google Drive: 100GB free space (2 years)

Ultimate Energy - 5000 mAh Li-Polymer battery - Standby time: up to 914.4 hours = 38.1 days - Serves as a power bank for other devices

Stunning, Strong Display - IPS Display with up to 178˚ viewing angle - Fingerprint and smudge-resistant oleophobic coating

Premium Camera - 13MP main camera with dual-LED flash - 0.03 sec laser auto focus technology - Multiple camera modes for various scenarios and effects

13 14 Classy Design, Compact Body

Even with an ultra-powerful internal battery, ZenFone Max still keeps a slim profile of just 5.2mm at its thinnest edge. The surrounding metal-like edge is stylish and smooth to the touch.

ZenFone Max is available in three colors and textures – Black, Orange and Blue with the look and feel of embossed leather.

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See Your World with Ultimate Energy Below we showcase the comparison in battery life performance to the new

ZenFone Max’s sleek frame packs a 5000mAh cell custom- crafted iPhone 6s+ which Apple claimed in their website specs. lithium-polymer battery. This large-sized battery provides enough power while on-the-go for long hours and heavy usage.

Energy For Every Scenario

Here are some initial results from our own lab testing*:

• Standby time: up to 914.4 hours • Talk time (3G): up to 37.5 hours

• Internet use time (Wi-Fi): up to 32.5 hours • Audio playback (local): up to 72.9 hours • Video playback (local): up to 22.6 hours

*Depending on testing conditions, results may vary.

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More Than Just a Tip: By default, ZenFone Max will keep charging a connected USB OTG device even in sleep mode. To change this setting, go to System Settings

With a 5000mAh power capacity, ZenFone Max can serve as a power bank > Power Management > Reverse charging

to charge other devices. Just connect the second device with the bundled

USB on-the-go (OTG) cable and begin charging.

Try It Try It: In addition to charging another smartphone or USB,

OTG device, the bundled USB OTG cable can also do other

useful things. For example, we used it to charge an ASUS

ZenPad and even to connect to an SD card reader and view

the photos it contained on ZenFone Max. We encourage you

to experiment for yourself to find out even more ways to

maximize ZenFone Max’s utility.

19 20 In Power Saver, there are five battery modes and two smart switches that ASUS ZenUI — Power Saver App for users can configure to make their own battery optimization settings. By

default, ZenFone Max is set to “Normal” mode, where the system smartly Battery Optimization adjusts the phone’s CPU performance and display brightness.

As with all new ZenFone Series , ZenFone Max comes with If users want even more battery efficiency, “Power saving” mode lets the Android M 6.0.1 and ASUS ZenUI. ASUS ZenUI includes advanced phone make and receive calls as normal, but disables the data network features to satisfy power users. when the device is asleep and re-enables it when awake. In this mode,

users will still receive notifications — such as from apps like WhatsApp One useful ASUS ZenUI app for ZenFone Max users is Power Saver, which and Facebook — but only when the device is awake. manages and extends the battery life even more. Please note that the

Power Saver app currently is updated via ASUS system updates. It will be integrated into Google Play store updates in early 2016.

The “Extend standby” setting improves battery efficiency even further by letting users select apps that they want to deliver notifications less 21 frequently, while others still deliver them in real time. 22

Experience Speed and Efficiency

Now available with the powerful, Qualcomm Snapdragon 615 Octa-Core processor, the new Zenfone Max is able to perform tasks with increased efficiency. Provided with two options for RAM – 2GB and 3GB, the new specifications have made multi-tasking easier. Installed with Android M 6.0.1, the Zenfone Max lets you enjoy the true Android experience and makes using the Zenfone Max an empowering experience!

Never Run Out of Space!

The new Zenfone Max comes with an internal memory of 32GB and an expandable memory slot that can accommodate Micro SD cards of up to 64GB. This coupled with 5GB free for life ASUS WebStorage and 100GB Google Drive space (for 2 years) means that no picture, no selfie and no video needs to be deleted for lack of space.

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PixelMaster 2.0 – The ASUS

exclusive camera technology

ZenFone Max is packed with the latest PixelMaster 2.0, which is an ASUS- exclusive camera technology that ensures incredible photo and video

quality through intelligent design, and premium hardware and software.

Rear Camera

ZenFone Max has a 13 Megapixel, f/2.0-aperture rear camera with dual-

LED flash for natural-looking photography. It also features Laser Auto Focus technology that enables instant focus on an object in as fast as 0.03 5MP front camera w/ 85° wide angle view seconds. With the help of the laser, the lens can rapidly detect close 13MP rear camera range objects, especially in dim lighting conditions . Conventional Dual-LED flash Laser Auto Focus cameras would take longer to focus in these conditions due to the longer route the lens would need to travel.

Front Camera

ZenFone Max’s front camera is a 5MP, f/2.0-aperture camera with 85̊

wide-viewing angle for getting more information and details into the

picture.

24 25 Hands-on with the ASUS PixelMaster 2.0 Camera

Below is a diagram to see all the button functions in our camera app.

Switch front/rear camera Shutter button Flash

Camera mode status Picture preview

Video record button

Advanced setting Menu camera modes

To activate the camera, you can also use ASUS ZenMotion. Try It While in sleep mode, just swipe the letter “” on the screen to open the main camera or swipe “S” to activate the front

camera. 26 27 SPECS SHEET Zenfone Max ZC550KL Processor Qualcomm Snapdragon 615 1.5 GHz, Octa-Core Modem GSM/GPRS/EDGE; WCDMA/HSPA+/DC-HSPA+; FDD-LTE, DSDS Peak Data DC-HSPA+ (DL/UL): 42/5.76 Mbps; LTE CAT4 (DL/UL): 150/50 Mbps Rate IN GSM: 850/900/1800/1900 RF Band WCDMA: 1/2/5/8 ; TDD-SCDMA: 34/39 Support FDD-LTE Band: B1, B3, B5 TD-LTE: 38/39/40/41(2555-2655MHz only) OS Android M 6.0.1 5.5" TFT LED Backlight (Typ 450 nits ) ; 1280 x 720 HD IPS Display 16:9 , Wide active matrix; Glare type GFF Touch panel (Directly Bonding): Capacitive touch panel with 10 points multi-touch with 60ms response time Dimensions 156*77.5*10.55 Weight 202g Battery Pack Typ:5000mAh, non-emovable polymer battery & Life Memory LPDDR3 2GB/3GB eMMC 32GB Storage Micro SD Card Support (Up to 64GB) 1. Accelerator 2. E-Compass Sensor 3. Proximity 4. Hall sensor 5. Ambient light sensor WLAN Integrated 802.11b/g/n; WiFi-Direct Bluetooth V 4.0 (EDR + A2DP) Bluetooth Bluetooth Profile: A2DP + AVRCP + HID + PAN + OPP FM Radio Support GPS Support GPS, aGPS, Gloness Interface Micro USB Front 5M wide view F2.0 / 85 degree Camera Main Camera 13M auto focus F2.0/ 75 degree, Flash LED Dual Flash Real Tone LED & laser focus(40cm) Vibrator Yes Audio Codec integrated into PMIC Microphone Microphone*2 (one for de-noise) SIM Micro SIM*2 Button Power and Volume Up/Down Accessories Standard USB Cable , Adaptor, User Manual, Warranty Card, OTG cable in Gift Box Color Black/ Orange/Blue Adaptor 5W Support ─ Power Bank, ASUS Zenflash, USB flash disk, USB Keyboard, USB mouse.

OTG

29 Contact us

Thank you for taking the time to read about the features of ASUS ZenFone Max (ZC550KL). We hope that this brief overview has been helpful. If you have any additional questions, please contact your local ASUS PR or marketing representative.

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