ADVERTISING & SPONSORSHIP 17/18 OUR ADVERTISING AND SPONSORSHIP OPPORTUNITIES ARE FOCUSED ON DRIVING ENGAGEMENT WITH YOUR TARGET AUDIENCE THROUGH A RANGE OF TRADITIONAL AND DIGITAL ADVERTISING AND SPONSORSHIP CHANNELS THAT PUT YOUR BUSINESS IN FRONT OF THE PEOPLE YOU WANT TO SPEAK WITH.

With modern communications being driven by social and digital platforms, this season we’ll work with your business to capitalise on the growing route to directly interact with your customers. 4 TV LED & Static Board Advertising 14 Blues Network We’ve expanded our social media opportunities to put your brand at the centre of the conversation and through innovate new channels like our relaunched website, official Club app and BluesTV Player we will 6 LED Big Screen Advertising 16 Main Match Sponsor ensure your business is seen both nationally and globally. 8 Programme Advertising 17 Manager’s Sonsor The Commercial Sales team along with the Advertising and Sponsorship Manager will work with you to ensure your business maximise the benefits of being associated with one of the Midlands biggest football clubs. 10 Stadium TV Advertising 18 Matchball Sponsor AKINOLA FASHOLA ADVERTISING & SPONSORSHIP MANAGER 11 Social Media Advertising 19 Programme Sponsor [email protected] 0121 202 5236 12 Website & Mobile Advertising

2 Birmingham City Football Club Advertising & Sponsorship 2017/18 TV LED MEDIA VALUATION LED & STATIC BOARD KEY STATS • Our LED boards are the clubs most ADVERTISING valuable media asset • An average one minute of LED will deliver £4,480 worth of media value per STATIC BOARD live match (including highlights). • Our LED boards are in view for an ADVERTISING average of 64% of the time which is With an average attendance of 18,000 above the Premier League average (50%) fans per game at St. Andrew’s, get your (Source: Stadia Solutions Rights Evaluation business to stand out in crowd through Report 2017) either our prominent pitch facing or crowd facing advertising opportunities. TV LED (Source: Stadia Solutions Rights ADVERTISING Evaluation Report 2017) LED advert slots are split into 30 seconds EZE GROUP STAND blocks, so with a minimum of one minute LED advert space your advert would be PITCH FACING played once in the first-half and once in BOARDS the second-half. PER PER SEASON Board size SEASON +VAT Approximately 18ft x 2ft +VAT (Price based per minute at £2,000 (Design cost not included) £3,000 every home fixture)

PER EZE GROUP STAND LIVE BROADCAST CROWD FACING +VAT Advertise your business on our TV facing LED boards. With increased TV coverage of £600 (Price based per minute) BOARDS the Sky Bet Championship our LED boards not only reach the local audience in the stadium but also provide you with greater national and international brand exposure. PER PER FIXTURE SEASON Board size +VAT +VAT Approximately 18ft x 2ft £400 (Price based per minute) £1,000 (Design cost not included)

4 Birmingham City Football Club Advertising & Sponsorship 2017/18 PRE-MATCH BIG SCREEN REPLAY SPONSORSHIP SUBSTITUTION HALF-TIME HIGHLIGHTS ADVERT Have your brand associated with all the key moments of SPONSORSHIP SPONSORSHIP Advertise your business and services during the eagerly the game though our replay sponsorship. Every replay With every Blues substitution made be recognised on our big As fans recapture the highlights of the first-half, your business LED BIG SCREEN anticipated pre-match build-up and reach a captive shown on the big screen will have your company logo will be at the forefront of their attention as your branding will be screen though our substitution sponsorship. audience as your advert is played from at least 15mins presented before and after the replay. displayed before and after the highlights are shown. ADVERTISING before kick-off. COMPANY LOGO TO BE PLAYED AFTER COMPANY LOGO TO BE PLAYED AT EVERY BLUES YOUR COMPANY BRANDING TO BE PLAYED BEFORE AND 30 SECOND ADVERT Static or moving adverts compatible EVERY REPLAY SUBSTITUTION AFTER THE HALF-TIME MATCH HIGHLIGHTS ARE SHOWN MATCH SEASONAL MATCH SEASONAL MATCH SEASONAL MATCH SEASONAL BY MATCH PRICE BY MATCH PRICE BY MATCH PRICE BY MATCH PRICE +VAT +VAT +VAT +VAT +VAT +VAT +VAT +VAT FROM £200 £1,500 FROM £600 £7,000 FROM £300 (subject to availability) £2,500 FROM £300 (subject to availability) £2,350 HALF-TIME CORNER SPONSORSHIP GOAL FULL-TIME HIGHLIGHTS BIG SCREEN Whether it’s an in or an out-swinger into the middle of SPONSORSHIP SPONSORSHIP the box, through our corner sponsorship opportunity Be associated with the best moment of the game, a Blues Be the final business to advertise on the big screen as your branding ADVERT your business will be recognised and associated with goal. As goal sponsor, your business will be part of the will be displayed before and after the final match highlights are shown. every corner taken during the game. celebrations. Our half-time advert will give you the chance to engage COMPANY BRANDING TO PLAYED AFTER BEFORE with our fanbase during the half-time interval. COMPANY LOGO TO PLAYED AT EVERY COMPANY LOGO TO BE PLAYED AFTER EVERY AND AFTER THE FULL-TIME MATCH HIGHLIGHTS 30 SECOND ADVERT Static or moving adverts compatible CORNER AWARDED BLUES GOAL ARE SHOWN MATCH SEASONAL MATCH SEASONAL MATCH SEASONAL MATCH SEASONAL BY MATCH PRICE BY MATCH PRICE BY MATCH PRICE BY MATCH PRICE +VAT +VAT +VAT +VAT +VAT +VAT +VAT +VAT FROM £500 £2,000 FROM £400 £5,000 FROM £400 (subject to availability) £3,500 FROM £200 (subject to availability) £1,350 OUT OF PLAY ADVERT PENALTY BIRTHDAY MESSAGES ATTENDANCE ANNOUNCEMENT Have your business in the spotlight during a break in SPONSORSHIP SPONSORSHIP SPONSORSHIP play. Whenever the ball goes out of play your advert will Be the business that brings the fans a Blues penalty Have your branding prominently on display as the birthday Your company branding will be prominently displayed as the be routinely played on the big screen. This is a great though our penalty sponsorship opportunity. messages are shown on the big screen. match attendance is shown on the big screen. way to raise awareness and consistently promote your business for the duration of the game. COMPANY BRANDING TO BE PLAYED AT COMPANY BRANDING PROMINENTLY PLACED COMPANY BRANDING TO BE DISPLAYED AS THE Be a part of the action on matchdays and have all eyes on your brand 20 SECOND ADVERT Static or moving adverts compatible EVERY BLUES PENALTY AWARDED WHEN ALL BIRTHDAY MESSAGES ARE PLAYED MATCH ATTENDANCE IS SHOWN through our vast range of innovative and engaging big screen advertising opportunities. MATCH SEASONAL MATCH SEASONAL MATCH SEASONAL MATCH SEASONAL BY MATCH PRICE BY MATCH PRICE BY MATCH PRICE BY MATCH PRICE +VAT +VAT +VAT +VAT +VAT +VAT +VAT +VAT FROM £650 £4,000 FROM £50 (subject to availability) £1,500 FROM £100 (subject to availability) £1,000 FROM £300 (subject to availability) £2,000

6 Birmingham City Football Club Advertising & Sponsorship 2017/18 PACKAGE INCLUDES: PROGRAMME PLAYER • Name next to your sponsored player in the matchday programme ADVERTISING • Name/Company logo next to your SPONSOR sponsored player for starting line ups on the big screen • Two invites to the official Kit Sponsors’ event to watch the First FULL PAGE ADVERT Team train • Signed framed shirt presented by SEASONAL PER your sponsored player at the Kit PRICE FIXTURE Sponsors’ event +VAT +VAT • Half-page advert in a matchday £5,000 £600 programme for an agreed fixture* • Your company logo under your sponsored player on the players section of the Club website ADVERT PER PLAYER 2017/18 +VAT PLAYER£650 SPONSORS*Subject to availabilty HALF PAGE ADVERT

02

04 Marc Roberts

05 Maxime Colin Steve Perryman 03 Jonathan Grounds

SEASONAL PER Steve Perryman 08

06 Maikel Kieftenbeld Steve Perryman PRICE FIXTURE

+VAT +VAT

£3,500 £350 11 Isaac Vassell

12 Harlee Dean

10

J.S. Spooner Contracts Ltd 14 Che Adams Mechanical Installations 13 David Stockdale

J.S. Spooner Contracts Ltd Mechanical Installations 15 Cohen Bramall

Available for sponsorship Advertise your business in ‘Blues News’, the iconic BCFC matchday programme read by ADVERT Sponsor a Blues First Team player and get close to your football heroes.

17 Cheikh Ndoye

18 Sam Gallagher

20 Jérémie Boga

21 Jason Lowe

Blues fans and corporate clients; which sells on average 3,000 copies per game, with an Enjoy great brand exposure in our matchday programme as well as an invite to an 19 Jacques Maghoma John Sims Snr Steve Perryman

22 Carl Jenkinson

Available for

estimated readership of 15,000. exclusive lunch event and an open training session at St. Andrew’s sponsorship Free Super Tips

27 Jota

David Davis

23 David Cotterill 26

Symone Ingram 25 Josh Dacre-Cogley Steve Perryman 28 Michael Morrison

29 Tomasz Kuszczak Symone Ingram

8 Birmingham City Football Club Advertising & Sponsorship 2017/18

30 Corey O'Keeffe

40 Paul Robinson

44 Available for

sponsorship J.S. Spooner Contracts Ltd 44 Nicolai Brock-Madsen Mechanical Installations Available for sponsorship Available for 50 sponsorship J.S. Spooner Contracts Ltd Mechanical Installations

Lee Carsley

Steven Cotterill

J.S. Spooner Contracts Ltd Mechanical Installations Steve Perryman

For more details on player sponsorship, contact the Commercial Department on 0121 772 0101, option 3.

16 Birmingham City FC V Nottingham Forest FC • Scheduled promotional post across both our TOP TIER BANNER Twitter and Facebook channels ADVERTISEMENT • Brand mark opportunites to be watermarked on all football related social media images STADIUM TV HAVE YOUR LOGO PERMANENTLY PLACED SOCIAL MEDIA ON THE TOP OF THE DIGITAL ADVERTISING • Brand mark opportunities to be watermarked BANNER OF EACH TV IN THE GROUND on all social media header banners ADVERTISING ADVERTISING • Regular joint branded social media promotional MATCH SEASONAL videos BY MATCH PRICE • Sponsor the social media Man Of The Match FROM £500+VAT £10,000 +VAT fan vote after each game • Sponsor the social media Player Of The Month fan vote monthly

TOP TIER Please speak with our Advertising & Sponsorship Manager or the Commercial Sales team for more details.

SIDE AND FOOTER BANNER ADVERTISEMENT HAVE A DIGITAL ADVERT WHICH IS PLAYED EVERY TWENTY MINUTES ON THE SIDE AND BOTTOM OF EACH TV IN THE GROUND ON MATCHDAYS MATCH SEASONAL BY MATCH PRICE FROM £300+VAT £2,000 +VAT Our StadiumTV platform offers your business another innovative and dynamic way to engage with our fans. With over forty new TVs located around the Connect your business with our ever growing and popular social media fan base, ground, you’ll now be able to place advertisements which will be show across where you’ll be given greater access to interact and be part of the conversation SIDE all the TVs in the stadium on matchdays. with our fans through our engaging Facebook and Twitter channels. FOOTER

10 Birmingham City Football Club Advertising & Sponsorship 2017/18 WEBSITE Our new website allows for great opportunity to directly engage with our fanbase. Our goal is to BCFC DIGITAL ensure your advertising, messages and content are built in as part of our fans experience on the WEBSITE AND MOBILE ADVERTISING new site. We aim to deliver this through the following opportunities: • Website sponsorship • Display advertising • Custom website takeovers • Custom website content Please speak with our Advertising & Sponsorship Manager or the Commercial Sales team for more details. SUBSCRIPTIONS MATCHDAY CENTRE UK & IRELAND MONTHLY £5.49 BE PART OF THE SEASON PASS £49.99 ACTION (Save £15.89) Our brand new Matchday Centre will takeover the website on matchdays and will be the most OFFICIAL CLUB MOBILE APP unique place for Blues fans to keep up to date The Official Birmingham City Football Club App which was revamped last season is the go to app for blues fans to receive latest news from the Club and get with what’s going on at each game. BLUESTV up to the minute updates and commentary on matchdays The Match Centre will provide the unique The newly formed BluesTV will have an exclusive With an ever-growing number of users there isn’t a better way to interact with our fans on the move. Our mobile app advertising and sponsorship will put your opportunity to have your brand presence subscription service, enabling those subscribers business directly in the hands of your audience. alongside the live feed commentary of each to access content before all other supporters – all • Title Sponsorship Blues game which will be available across the BluesTV video content will be played through the main globe for fans to follow. site and social channels after an exclusive window • Section Takeover Opportunities include: period. • Content Integration • Matchday Centre sponsorship We’ve created opportunities for your business to be Our newly launched official Club website and mobile app is the perfect linked and associated with the highly popular video • Matchday Centre advertising FANSCORE platform to stay connected with our fanbase both national and across content that will be made available on the platform • Matchday Centre social media engagement through the following a range of our pre-roll advertising Our popular interactive game FanScore, within the Club app allows fans to be closer to action and part of the story. the world. Please speak with our Advertising & Sponsorship options. FanScore will enable your brand to engage with fans in a relevant, targeted and measurable way using a suite of gamification tools (predictors, Manager or the Commercial Sales team for more Please speak with our Advertising & Sponsorship quizzes, games etc) all designed to help you interact and develop a relationship with our fanbase. details. Manager or the Commercial Sales team for more details. Please speak with our Advertising & Sponsorship Manager or the Commercial Sales team for more details.

12 Birmingham City Football Club Advertising & Sponsorship 2017/18 MATCH SPONSORSHIP PACKAGES

At St. Andrew’s we offer an infinite amount of publicity through our exceptional and brand rewarding sponsorship opportunities. *Each of our sponsorship options includes the complete Jasper Carrott suite package (please visit bluescommercial.com for package details)

16 Main Match Sponsor 17 Manager’s Sponsor 18 Matchball Sponsor 19 Programme Sponsor an end of season golf day, Christmas luncheon and charity networking events throughout the year which include tickets NEW FOR THE 2017/18 SEASON fundraising initiatives the Blues Network Business Club aims to our end of season golf day, Christmas luncheon, off-site After four seasons of continual growth of Birmingham City’s to be the place for companies to build more contacts, meet events, pitchside presence on LED hoardings and big screen ever popular Blues Network Breakfast, the football club new clients and enjoy the opportunities across the region. advertising, an invite to a club hosted networking table on a is delighted to announce that, starting from the 2017/18 Patron membership will give your business a high-profile selected matchday in the Jasper Carrott Suite, and the use season, supporters across the city and beyond can become association with an exciting new initiative building on of our badge and logo to publicise your partnership to your a patron of the newly launched Blues Network Business the positive work the Club’s commercial department client base. Club. has delivered over recent seasons in creating a mutually For more information please contact the Club’s Business Increasing the number of networking events from four to beneficial atmosphere to do business together. Development Manager, Chris Brewerton: 13, including; quarterly off-site events at major landmarks Included in your membership will be targeted introductions 07817 358 516 throughout the city, match day networking opportunities, to fellow patrons and contacts, guaranteed attendance at [email protected]

14 Birmingham City Football Club Advertising & Sponsorship 2017/18 PACKAGE PACKAGE INCLUDES: INCLUDES: MAIN MATCH • Full Jasper Carrott suite experience for up to 12 MANAGER’S • Full Jasper Carrott suite Get the ultimate in guests Meet the First-Team Manager experience for up to eight guests SPONSOR brand exposure • One of your guests will lead out the teams and SPONSOR with this exclusive package meet officials and captains in the centre circle • Meet the First Team manager • Presentation of a signed framed shirt from the privately prior to kick-off and games Man Of The Match to your group put your questions to him • Prime positioned table within the Jasper Carrott • Luxury padded seat located Suite in a prime position within the Kop Directors’ Box • Luxury padded seat located within the Kop Directors’ Box • Prime positioned table within the Jasper Carrott Suite • Pre-match social media promotion • Prominent company logo • Recognition on our stadium big screen on the front of the official • Recognition on concourse and hospitality TV’s matchday programme • Recognition of sponsorship within the Jasper • Half-page programme advert Carrott Suite by the compère • Presentation of a signed • Three public address system announcements framed manager’s training top to commemorate your • Prominent company logo on the front of the sponsorship official matchday programme • Recognition on the stadium • Full-page programme advert big screen • Souvenir photograph with the Man Of The • Recognition on concourse Match and hospitality TV’s • Opportunity to have matchday promotional staff • Souvenir photograph with • Opportunity for product placement on corporate the Man Of The Match seats reaching over 1000 guests • Stadium Tour for all guests • Stadium Tour for all guests pre-match pre-match

Enjoy our most prestigious and high profile MATCH BY MATCH Enjoy our most sought after matchday MATCH BY MATCH matchday sponsorship coupled with first-class sponsorship package. Grade A* Grade A Grade B Grade C Grade A* Grade A Grade B Grade C hospitality for up to 12 guests. +VAT +VAT +VAT +VAT +VAT +VAT +VAT +VAT £4,500 £2,350 £2,250 £2,150 £3,500 £2,000 £1,900 £1,800

16 Birmingham City Football Club Advertising & Sponsorship 2017/18 PACKAGE PACKAGE INCLUDES: INCLUDES: MATCHBALL • Full Jasper Carrott suite PROGRAMME • Full Jasper Carrott suite experience Let your brand take experience for up to eight Enjoy prominent brand for up to eight guests guests SPONSOR centre stage SPONSOR exposure for your business • Prominent company logo on the • Presentation of a signed, back of the official matchday cased matchball by the programme Man Of The Match • Half-page advert within the • Prime positioned table matchday programme within the Jasper Carrott • Prime positioned table within the Suite Jasper Carrott Suite • Luxury padded seat located • Presentation of a signed, framed in a prime position within matchday programme the Kop Directors’ Box by the Man Of The Match to your • Prominent company logo guests on the back of the official • Luxury padded seat located in a matchday programme prime position within • Half-page programme the Kop Directors’ Box advert • Recognition on concourse and • Recognition on concourse hospitality TVs and hospitality TVs • Recognition on the stadium big • Recognition on the stadium screen big screen • Half-time refreshments • Souvenir photograph with • Souvenir photograph with the the man of the match game’s Man Of The Match • Stadium Tour for all guests • Stadium Tour for all guests pre- pre-match match • Half-time refreshments

Relax with family and friends and enjoy our premium MATCH BY MATCH Let your business flourish from noticeable publicity with MATCH BY MATCH hospitality service as you watch your brand get this exclusive sponsorship package. Grade A* Grade A Grade B Grade C Grade A* Grade A Grade B Grade C involved in the action on the hallowed turf. +VAT +VAT +VAT +VAT +VAT +VAT +VAT +VAT £3,000 £1,800 £1,700 £1,600 £3,000 £1,500 £1,400 £1,300

18 Birmingham City Football Club Advertising & Sponsorship 2017/18 Birmingham City Football Club plc, St. Andrew’s Stadium, Birmingham, B9 4RL

20 Birmingham City Football Club Advertising & Sponsorship 2017/18