Onthemarket Plc Proactive Investor Forum

OnTheMarket plc

Proactive Investor Forum

DISCLAIMER: any property examples are for illustration purposes only and should not be construed as a property advertisement. Copyright © 2021 OnTheMarket.com | Agents Mutual Ltd.. All rights reserved. Unauthorised use or sharing of content, 1 original imagery or intellectual property is prohibited. This presentation has been prepared by and is the sole responsibility of OnTheMarket plc (the Company).

Certain statements included or incorporated by reference within this presentation may, or may be deemed to be, “forward-looking statements” in respect of the Company’s operations, performance, prospects and/or financial condition.

By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions and actual results or events may differ materially from those expressed or implied by those statements. Accordingly, no assurance can be given that any particular expectation will be met, and reliance should not be placed on any forward-looking statement. Additionally, forward-looking statements regarding past trends or activities should not be taken as a representation that such trends or activities will continue in the future. No responsibility or obligation is accepted to update or revise any forward-looking statement resulting from new information, future events or otherwise whether following any change to reflect events or circumstances after the date of this presentation. Nothing in this presentation should be construed as a profit forecast.

This presentation and information communicated verbally does not constitute or form part of any offer or invitation to sell, or any solicitation of any offer to purchase any shares or other securities in the Company, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or commitment or investment decisions relating thereto, nor does it constitute a recommendation regarding the shares and other securities of the Company. Past performance cannot be relied upon as a guide to future performance and persons needing advice should consult an independent financial adviser.

Statements in this presentation reflect the knowledge and information available at the time of its preparation and are subject to change, without notice, at the discretion of the Company. The Company does not undertake to revise or update this information in any way. Liability arising from anything in this presentation shall be governed by English Law. Nothing in this presentation shall exclude any liability under applicable laws that cannot be excluded in accordance with such laws.

Copyright © 2021 OnTheMarket.com | Agents Mutual Ltd.. All rights reserved. Unauthorised use or sharing of content, original imagery or intellectual property is prohibited. 2 A leading UK property search portal, majority owned* by estate and lettings agents

* Estate and lettings agents own c65% of the shares in OnTheMarket plc

3 What we do – connecting consumers with agents and housebuilders

UK market opportunity: 18,000+ 1m+ 2.4m Total agent branches1 Property sales annually2 Private lettings annually3

Market Search Intelligence

SALE / Buy/sell/ LET rent/let AGENTS CONSUMERS

Data Alerts

1. Company data 2. HMRC Residential Transactions 2020 UK = 1,039,010 (seasonally adjusted). Source: HMRC Residential Property Transactions issued 21.05.21 3. Exane BNP Paribas estimates Copyright © 2021 OnTheMarket.com | Agents Mutual Ltd.. All rights reserved. Unauthorised use or sharing of content, original imagery or intellectual property is prohibited. 4 Portal growth – scale achieved

AIM Admission

2015 2018 2019 2020

Advertisers1 5,056 5,327 11,946 13,364

28m traffic Jan ‘21

Annual website 49m 77m 159m 237m visits2

1 Advertisers are defined as the aggregate of estate and lettings agent branches and new homes developments listed at OnTheMarket.com. Dates are 28/2/15, 31/1/18, 31/1/19 and 31/1/20. 2 Website visits: total visits comprises individual sessions at OnTheMarket.com and mobile app as measured by Google Analytics for year ending 31 January

Copyright © 2021 OnTheMarket.com | Agents Mutual Ltd.. All rights reserved. Unauthorised use or sharing of content, original imagery or intellectual property is prohibited. 5 Our traffic, leads and brand awareness are at record levels

Visits, millions OnTheMarket Brand Awareness

28.4 All Adults Property-seekers 54% 52% 50% (YouGov): people who 47% 45% 43% 40% 39% have moved home in 35% the last 5 months or 30% 30% 27% who are actively 21% 19% looking to move 5.7 now – the Property- Start June Start Oct End Jan 2019 End May End Sept End Aug End of Jan seekers 2018 2018 2019 2019 2020 2021

Feb-18 (IPO) Ma r-21 Average Leads per property advertiser 146 Monthly visits increased by almost 400% 96 55 46 38 >80m 23 25 Record quarterly website visits 2015 2016 2017 2018 2019 2020 Jan-21 to Sept 20203 Visits comprise individual sessions on OnTheMarket.com’s web based portal or mobile applications by users for the period indicated as measured by Google Analytics, Google Analytics for Firebase and Azure Monitor. Brand awareness research source: YouGov 6 Copyright © 2021 OnTheMarket.com | Agents Mutual Ltd.. All rights reserved. Unauthorised use or sharing of content, original imagery or intellectual property is prohibited. Revenue growth – subscription-based

Revenue growth underpinned by long-term commitments of agent owners

Market & Agent contracts Listing Additional efficiency contracts + + products tools AGENT LISTINGS Agent contract profile1:

− Many agent shareholders in long-term contracts to 2023 Market & Listing Additional and beyond (equity locked) efficiency contracts + + products NEW HOMES tools − Drive to convert all agent DEVELOPERS contracts to full-tariff

− A mixture of shorter-term Evolving contracts, including technology Commercial 3rd party discounted solutions and + partnerships + advertising OTM PORTAL services

1. Company data

• We are well established as one of 3 major UK property portals • We have growing brand awareness and increased visitor traffic • We have the support of agents who want us to continue to grow • We have a highly competitive price point • We have demonstrated that the core business (property listings) is sustainable • We have a strong cash position and are well placed for growth • We are small enough to be able to adapt to changing consumer behaviours and innovate accordingly

Property portals around the world and their values

Property search £88.4 billion £23.4 billion £11.6 billion £6.5 billion £5.2 billion £2.2 billion¹

Market cap valuations converted into Sterling where appropriate. ¹ Market cap of ZPG in 2018 as they were acquired by Silverlake. Copyright © 2021 OnTheMarket.com | Agents Mutual Ltd.. All rights reserved. Unauthorised use or sharing of content, original imagery or intellectual property is prohibited. 10 Our Vision

Copyright © 2021 OnTheMarket.com | Agents Mutual Ltd.. All rights reserved. Unauthorised use or sharing of content, original imagery or intellectual property is prohibited. 11 “A property technology company, providing services for agents, housebuilders and consumers, featuring ‘best in class’ products and platforms across the entire property marketplace.” Jason Tebb, CEO

A strategic move from a specific listing service to a holistic approach towards service and product delivery.

1.Engage with our customers and consumers 2.Glanty 3.Commercial Partnerships 4.Development of website products and services 5.New Homes

Engaged with hundreds of estate agents and lettings agents on virtual town halls. ‘The Listening Tour’

1. What do you want and need from a property portal? 2. How can we improve? 3. What other services can we provide you?

Hearts and minds.

Overwhelmingly positive feedback – leading to more agents joining us for the first time.

Demonstrate to other customers that over 700 agents use OnTheMarket.com exclusively and do not use any other property portals.

Develop products and software specifically designed to help estate and lettings agents operate more effectively and efficiently.

The development of an end-to-end CRM (customer relationship management platform) for sales, lettings, customers and consumers portals, powered by Glanty as well as growing market share with the teclet platform.

Benefit our agents Benefit our agents’ customers Benefit our consumers

An estate agent Marketplace, with revenue opportunities.

o Customer Marketplace o Revenue generation partnerships o Improving ‘stickability’ of our agent customers o Promoting agent autonomy and freedom to choose which product and service works for them.

Building relationships with ‘best in class’ product and services providers to help agents and housebuilders operate more effectively and efficiently

Copyright © 2021 OnTheMarket.com | Agents Mutual Ltd.. All rights reserved. Unauthorised use or sharing of content, original imagery or intellectual property is prohibited. 21 Commercial Partnerships to increase value to our customers

Partnerships with ‘Best in Class’ providers which provide additional value to our estate agents and housebuilders.

o Through its unrivalled scale it reaches over 80% of the UK population + every day. o The partnership with Reach will enhance OnTheMarket’s digital presence and footprint with the aim of increasing leads for agents.

o Enables tenants to register and prequalify for renting in minutes, saving + agents and landlords time in matching the right tenant with the right property. o Free, full referencing for 12 months o Pre-qualify tenants based on credit and affordability, saving time and money

o OnTheMarket has signed an exclusive commercial partnership with + award-winning property data specialist Sprift to deliver best in class Market Appraisal Guides

o access to free ‘best-in-class’ customisable Market Appraisal Guides available within OTM Expert and powered by the Sprift platform o Reports containing broadband/mobile coverage, council tax bands, EPCs, Land Registry data and many more features

OnTheMarket features thousands of new properties every month, 24 hours or more before Rightmove or Zoopla*.

Agents choose to support us and actively promote our brand.

*See www.onthemarket.com/newandexclusive. Agents specify exclusivity 24 Copyright © 2021 OnTheMarket.com | Agents Mutual Ltd.. All rights reserved. Unauthorised use or sharing of content, original imagery or intellectual property is prohibited. Website Developments

Products, services and functionality upgrades to benefit both customers AND consumers Ask the Agent Reserve Buyers List

Sold Nearby Automated Valuation Model

DISCLAIMER: the above property examples are for illustration purposes only and should not be construed as a property advertisement. Copyright © 2021 OnTheMarket.com | Agents Mutual Ltd.. All rights reserved. Unauthorised use or sharing of content, original imagery or intellectual property is prohibited. 25 New Homes Opportunities

New Homes revenue has increased significantly and remains a significant opportunity for OnTheMarket

• Since OTM entered the New Homes market in September 2019, we have built support from many of the major PLC house builders: • Barratt, Bellway, Persimmon, Linden and Bovis (Vistry Group), Countryside, Miller Homes, Keepmoat, Berkeley Homes, Taylor Wimpey and McCarthy & Stone • The average number of live developments onsite in April 2021 has grown to 2000+ an increase from 1100+ in previous April. • 78% increase YOY • Partnership with Reach PLC offers new revenue opportunities from this sector with the proposed development of social media products.

27 Copyright © 2021 OnTheMarket.com | Agents Mutual Ltd.. All rights reserved. Unauthorised use or sharing of content, original imagery or intellectual property is prohibited. Brand & positioning ‘refresh’

More than Strong agent Record Strong Positive just a portal support engagement foundations market dynamics

OnTheMarket OnTheMarket OnTheMarket OnTheMarket OnTheMarket has a clear vision to is majority agent-owned continues to see is growing from a operates in a large, build a differentiated providing strong support significant levels of position of strength, with fragmented and very technology-enabled with many on long-term engagement amongst a strong balance sheet active UK property property business contracts to 2023 and active property seekers and net cash position market providing strong providing services for beyond with an average of 25 structural support agents, housebuilders, million visits a month advertisers and consumers

1. A great business built on strong foundations 2. A clear and differentiated growth strategy 3. A significant market opportunity with strong tailwinds