VOL 16 ISS 151 £3.50

sportsSPORTS OUTDOOR CYCLING RUNNINGinsight FITNESS TRADE sports-insight.co.uk INTERVIEW OUTDOOR ANALYSIS

A LEGEND OF THE DEBUT EVENT TIME TO TAKE BEAUTIFUL GAME P36 A SUCCESS P26 SENIORS SERIOUSLY P40

SEE PAGE24 KYMIRA page_SPORTS INSIGHT 15/08/2019 15:22 Page 1 THE RUGBY SHOW page_SPORTS INSIGHT 06/08/2019 14:44 Page 1 4 WELCOME Canterbury reveals 2019 England Rugby World Cup kit to this month's Sports Insight Canterbury has revealed the The kit has gone through players in an e ort to produce limited edition 2019 Rugby extensive testing - the equivalent the best kit possible and we are World Cup kit, which the of 205 games - over a nine-month confi dent that this means we have England Rugby team will period to ensure it is as comfortable a kit that allows players to perform wear in Japan this autumn. as possible while being durable to to their peak while remaining The kit was unveiled at handle the rigours of international comfortable and confi dent in the a special event for fans and rugby. jersey. We are really excited to grassroots players at The New developments in the jersey see the players take to the fi eld Canterbury Clubhouse, a pop-up include VapoDri+ technology, wearing the result of all this hard store on Baker Street, which will meaning the jersey will wick away work.” remain open across the weekend moisture and dry quickly. Eddie Jones, England Rugby to allow fans to be one of the fi rst The kits will be available in men’s, Head Coach, said: “It’s great to get their hands on the jersey. women’s, junior and infant versions, to have the grassroots players ENGLAND PLAYERS LR TOM CURRY, The euphoria of the England A mixture of male and with a variety of fi ts to ensure the from the community game at the BEN TE’O AND OWEN FARRELL MODEL THE NEW 2019 RUGBY WORLD CUP Cricket team's World Cup win female grassroots players from shirt is comfortable for all. forefront of our kit launch. It is ENGLAND KIT BY CANTERBURY has taken a little knock! Beccehamian RFC in Kent were Simon Rowe, Head of Sports important to have a kit that can The First Test in the Ashes chosen to be a part of the launch Marketing at Canterbury of New help when conditions change and Nations tickets, signed jerseys and Series against Australia saw by Canterbury as reward for their Zealand, said: “Adapting to the importantly be comfortable for much more. Follow Canterbury on England collapse in their second contribution to the development conditions in Japan is going to be the players when out on the pitch. Twitter and Instagram for more innings, after two superb centuries of rugby in their community. As key for the England team. It can be Online customers should visit details and to keep up with the from the Aussie's Steve Smith, and a club, they have teams for boys humid and wet at the start of the www.canterbury.com and www. action. hand the tourists the fi rst win. One and girls across a variety of age tournament and then warm and englandrugbystore.com Canterbury is the o cial apparel down but four to go! ranges, as well as senior teams. dry by its conclusion, so we have The Canterbury Clubhouse supplier of the 2019 Rugby World But, the football season is back on Canterbury has also revealed a focused on ensuring our kit can will be open at 55 Baker Street, Cup and will supply kit and uniform and we're also counting down to the sponsored home and alternative help the players to perform in all London, from 10am-7pm on to o cials and volunteers. Rugby World Cup as the warm-up shirt, which will be worn by conditions. July 5-6, and 11am-5pm on July games are now well under way. So England men and women this “We’ve worked really closely 7. There will be a range of in- something to look forward to. season. with both grass roots and elite level store giveaways, including Six In this issue, we have an Editor: MARK HAYHURST interview with footballing, and Tel: 01206 508618 Juventus, legend Alessandro Del Email: [email protected] Piero. Grants available for ISPO Munich 2020 Advertising Manager: Paul Sherratt also explores Are you thinking of exhibiting looking to expand further, they in the UK and either actively KEITH MARSHALL setting up your own sports brand at ISPO 2020? The world’s can help. investigating export opportunities Tel: 01206 505947 and looks at the quickest ways to leading trade fair for the sports The FSPA administer the DiT’s or is already involved in exporting Email: [email protected] get you up and running. industry is being held 26-29 Tradeshow Access Programme from the UK. Advertising Sales How much is the silver pound January 2020 and will have over (TAP) which provides grants, DiT grants of £1,500 are 21-23 Phoenix Court, Hawkins Rd, worth? Fiona Bugler examines how 2,800 exhibitors, with an audience support and expert advice for available towards exhibition Colchester, Essex CO2 8JY people aged 55 and way beyond are of over 85,000 visitors from more businesses wanting to attend space and stand costs. Terms and prioritising their health, fi tness and than 120 di erent countries. overseas trade shows such as conditions apply and are available Group Advertising leisure time. As a Trade Challenge Partner of ISPO Munich. via the Federation of Sports and Manager: SAM REUBIN It could also be time to refresh the Department for International To qualify, a participant Play Associations for ISPO 2020. Group Editor: your look! Paul Clapham looks at Trade (DiT) the FSPA work must be a UK-based business If you would like further EMILY SEDDON the benefi ts to your business of closely with them to support or organisation which includes information on the DiT Grant for Tel: 01206 505983 rebranding. SMEs in their exporting activities. a UK subsidiary of an overseas ISPO 2020, please contact I hope you enjoy reading this Whether you’re just starting company, provided that the Eileen Taylor - Email: Publisher: MATTHEW TUDOR month's issue of Sports Insight! your exporting journey or you’re subsidiary entity is fully registered [email protected] Art Director: LEE WHITEFORD

MS TYPESETTING AND DESIGN Canterbury unveils new Reinforcer headguard Photography: CLIQQ PHOTOGRAPHY Rugby clothing and kit provider with ventilation, protection and proud to launch the Reinforcer and www.cliqq.co.uk Canterbury has unveiled the comfort at the forefront. The with the updated modifi cations we Twitter: @CliQQphoto new Reinforcer headguard. headguard features full curvature hope to encourage more players to Accounts: SUE CARR. Following extensive market research coverage with a top panel to prevent wear the cap next time they play.” Tel: 01206 505903 from players across the UK, the cuts and abrasions and a lace up Justin Tipuric, Wales and Reinforcer features cutting edge back. Laser cut openings have Ospreys star and Canterbury Published by Maze Media (2000) design technology and conforms been added for ventilation, along ambassador, added: “Collisions Limited, 21-23 Phoenix Court, to World Rugby Protection with large ear pockets for auditory are inevitable and rugby is a game Hawkins Rd, Colchester, Essex Regulations. purposes. An ergonomic fi t provides played at such a high intensity that CO2 8JY Working with real teams, The improved comfort, with a soft chin it is vital to give yourself as much All contents © Maze Media (2000) Reinforcer has been designed with strap for reduced irritation. protection as you can. I have always Limited. The views expressed in this magazine are not necessarily the needs of the player in mind. Simon Rowe, Head of Sports worn a headguard and knowing that those of the publisher. Every e ort Canterbury has conducted extensive Marketing at Canterbury of New I have that extra layer of security is made to ensure the veracity and research into headgear design, Zealand, said: “As a rugby brand, we when on the pitch allows me to play integrity of the companies, persons, products and services mentioned in analysing invaluable insights from are fully aware of the importance my game without fear of picking up teams to ensure that their product this publication and details given players both on and o the fi eld. of protective headgear and who an injury. range continues to be innovative are believed to be accurate at the time of going to press. However, no Recognising key features required, better to inspire product innovation “Going forward, I will be working and of the highest quality for players responsibility or liability whatsoever the Reinforcer has been designed than real players. We are incredibly closely with Canterbury’s design of all levels. can be accepted for any consequence or repercussion of responding to any information or advice given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, IN PARTNERSHIP WITH for any purpose, without the written permission of the publisher. e offi cial publication of the Sporting Goods Industry Association Sports Insight has a current ABC certifi ed circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifi es magazines’ circulation fi gures, providing accurate and comparable data for advertisers. ABC Certifi cation demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).

@SportsInsightUK ENERTOR page_SPORTS INSIGHT 06/08/2019 14:31 Page 1 All the very latest in the NEWS sports industry... TOP UNI SWIM TEAM KT Tape announced as the Official SIGNS WITH ARENA Tape Partner of England Athletics Performance swimwear Leading kinesiology tape brand, products which help athletes to manufacturer, arena, has KT Tape are the Official Tape continue training and performing signed a multi-year deal with Partner of England Athletics. at their very best. We look forward Loughborough Swimming, KT Tape will share their to developing a lasting partnership the UK’s leading university products with England Athletics with England Athletics athletes, swim team. registered athletes, coaches and clubs and coaches.” The deal will see all 60 elite clubs offering preferential pricing, Chris Jones, England Athletics student athletes kitted out in support, advice and taping from Chief Executive, said: “We are arena’s performance race suits their experts at National and Club excited to welcome KT Tape as for competitions and with events. Registered athletes can a partner of England Athletics. suits and swimming aids find the 25 per cent discount code It is always great to work with for training. in their Athlete Portal (www. organisations that share an interest The 60-strong swim team is englandathletics.org/myprofile) to and commitment to supporting the most successful university use at www.kttape.co.uk athletes to reach their full potential swimming team in the country KT Tape are the leading global and perform to their highest level. and on course this season to Kinesiology Tape brand supporting We recognise that more and more win a record-breaking 40th everyday athletes and elite athletes are using sports tape to consecutive overall British professionals since 2008. Based help with injury management, University & Colleges Sport in Utah, America, KT Tape has best. They have developed a common sports injuries and how to pain relief and muscular support. (BUCS) title, the pinnacle revolutionised the sports medicine kinesiology tape portfolio to tape for them. By partnering with KT Tape and of university sport. The industry with the introduction of address every skin type and KT Tape is distributed by 2pure sharing their knowledge and facilities the students access the most advanced and recognised sports requirement. A crucial in the UK. Ben Lee, Run Sports expertise, we can better inform are the same as those used kinesiology tape and recovery part of their mission is to help Channel Manager at 2pure, said: our participants across track by the professional athletes products. educate on the benefits and use “We are delighted to be the Official and field and running about the who train at the university KT Tape are driven to develop of taping, KT Tape offers a huge Tape Partner of England Athletics. benefits of using kinesiology tape – including Olympic Gold innovative products that enable range of educational videos on From the beginning KT Tape has and most importantly how to use it Medallist and World athletes to perform at their their website covering the most- supported athletes by developing correctly.” Champion, Adam Peaty. Current Loughborough Swimming members include Imogen Clark, who won a OPRO sign Canadian superstar Silver medal at the 2018 European Championships Danielle Lappage as first ever and in doing so broke the Commonwealth Record for wrestling brand ambassador the 50m Breaststroke, and OPRO, the world’s largest on the importance of wearing a Charlotte Atkinson, who manufacturer of the most mouthguard when participating in finished fourth at the 2018 technically advanced wrestling.” Commonwealth Games (200m mouthguard, have signed, Having last year announced Fly) and also won a gold medal Commonwealth Games an official partnership with as a relay swimmer for Great and World Championship Wrestling Canada Lutte, and with Britain at the 2018 European medallist, Danielle Lappage as deals already in place with the Green Room and PUMA kick Championships. their first ever wrestling brand likes of USA Wrestling, Canadian Andi Manley, director of ambassador. Lacrosse, Football Canada, off new City Store experience swimming, said: “These From Olds, Alberta, in Canada, Taekwondo Canada and USA As part of an ongoing relationship with PUMA, Green Room has elite student athletes are Danielle was introduced to Rugby, the relationship underlies designed key digital and physical experiences within the new combining a world class senior wrestling at the age of 11 and it an increasingly committed stance City Store experience, to coincide with PUMA’s new partnership swim training programme was not long before she fell in love from OPRO to promote safe sport with Manchester City. with a world class university with the sport. Since then, Danielle across Canada and America. The concept centres on bringing City fans into the fold. Inspired by education – their dedication to has gone on to achieve incredible OPRO Chief Executive Officer the city’s diverse and vibrant culture, the space was designed to create a both is outstanding. success on the world stage. David Allen said: “Aside from being dynamic store experience that taps into Manchester’s infamous music “This partnership with arena A Cadet national champion at an incredible athlete, balancing her scene. is an extension to the state- the age of 16 in 2006, Danielle training with the demands of a law Green Room has designed four key areas within the new City Store; of-the-art facilities we have enjoyed an illustrious youth career degree at the University of Calgary windows and external façade graphics, a giant landing zone on the here at Loughborough. The progressing through the ranks with demonstrates that Danielle is ground floor, an interactive boot wall and the stairwell and lift zone swimmers have a world class three straight national domestic clearly a very passionate and driven which runs to the kid’s department at the start of the club tour. coaching team, access to the titles to her name between 2007 individual in all walks of life. The store fascia has been transformed on both sides with a huge vinyl best gym, pool and support and 2009. It was in 2010 though, “We’re excited to be able to wrap, drawing people in from key transport links as they approach the facilities and now the best when she really made a name support her on that journey, and to stadium, while the global window campaign has been adapted with four performance swimwear. for herself on the world stage work collaboratively to foster fun, premium windows to promote the new Home and Away kits. Inside, When all these elements come after winning the World Junior yet safe participation in the sport of a new landing zone spans the full width of the store and uses digital together our athletes will Championships. wrestling up to and beyond the 2020 mirrors, ambient content and animated overhead lighting to draw the eye continue to be unstoppable.” To date, Danielle’s senior career Summer Olympic Games in Tokyo.” in and then out to category. Debbie Poulson, Marketing has seen her win Wrestling Canada The landing zone also provides a stage to tell four key stories at any Manager for Solo Sports Lutte’s senior championships, time. For launch, this is dedicated to Home kit, Away kit, Customisation Brands Ltd, said: “We gold at the Commonwealth and Predict the Game; a new touch screen game for fans to play in-store are extremely proud to Games and despite missing out that will pull-through game data once the season kicks off. be associated with team on the Rio Olympics in 2016 Paul Silcox, Green Room’s Group Creative Director, said: “Fan Loughborough and believe through injury, she enjoyed engagement is at the heart of this concept, we want them to feel that the that arena will make a a remarkable return to form store belongs to them and that they want to come back time and again, material contribution with last year with silver at both the we’re very proud of how it has all come together and excited to see how the supply of innovative and Commonwealth Games and the store experiences impact on both home and travelling supporters.” technologically advanced race World Championships. Jason Isenberg, PUMA’s Head of Commercial Marketing, said: "The suits and the ultimate race “I’m really excited to be on club’s community feel has really been brought to life and translated to the goggle – the Cobra board with OPRO”, commented in-store environment, bringing fans closer to our new partnership with Ultra Swipe." Danielle. “Together I hope we can Manchester City - we’re extremely pleased with the end result.” help educate athletes at all levels

@SportsInsightUK REYDONS SPORTS page_SPORTS INSIGHT 09/08/2019 11:03 Page 1 DW Fitness First launches ‘Kit & Collect’ a world gym first DW Fitness First is turning hours - perfect for anyone who has its changing rooms into fitting forgotten their gym kit or a key rooms in a world first, as gym piece of training equipment. Kit & goers will be able to try new Collect will launch first in London’s exercise outfits from premium Fenchurch Street, Cottons and brands with the launch of new Bishopsgate locations before the 'Kit & Collect’ lockers in gyms. service rolls out nationwide. With as little as 24 hour’s notice Scott Best, managing director gym goers can have their new of DW Fitness First, said: “We feel sports kit sent directly to the gym this is the future of retail – bringing where they can try on and return the product to the consumer in the anything they don’t want directly place where they use it. Whether FREEMOTION into the ‘Kit and Collect’ returns you have forgotten a pair of gym EYES pod, where they will be refunded socks or want a whole new outfit straight away. and are looking to ‘try before you EUROPEAN The new Kit & Collect service buy’, this service means you can MARKET AND launches with an exclusive now get what you want, where you partnership with Nike as DW want it. APPOINTS Fitness First training experts have The AGT x NIKE class First Cottons, Fenchurch Street “Our research has highlighted added a signature AGT x NIKE launches in line with the Metcon and Hammersmith, a ‘try before the future shopper of sport is EUROPE SALES gym floor class, to the Fitness 5 release, Nike’s latest shoe and you buy’ feature with the Metcon looking to blur the boundaries; DIRECTOR Menu. AGT or Athletic Group the gym goers secret weapon for 5s will soon be available for gym creating a fitness experience in Training is based on the principles weightlifting and high-impact goers. retail and a retail experience in a Fast-growing commercial of speed, agility, power, strength training. Designed with specific The new to market ‘Kit & leisure environment, changing the fitness manufacturer, and endurance, through a series of stability for heavy lifting, traction Collect’ service allows gym-goers face of gym and shopping concepts Freemotion, has appointed mobiliser and HIIT style exercises for speed and durability, as to order gym wear online which as we know them today. We, at DW Apostolos Seintis as Sales it aims to help members improve well as a Hyperlift insert that’s will be delivered directly to their Fitness First, want to be leading Director for Europe. their overall athletic performance compatible with all prior versions DW Fitness First gym of choice. this innovation in experience for Having spent 15 years at while maximising results. of the Metcon. At DW Fitness The service will take just 24 our consumers and members.” All Sport S.A, where he was instrumental in the introduction of a nine- Inaugural sports nutrition awards Digitization is becoming increasingly brand portfolio to the important for the sports industry Greek market, including launched by European association Cybex and Trotter, The inaugural European The second ISPO Digitize Summit presented top speakers such Apostolos continued his Specialist Sports Nutrition as Moritz Hagenmüller, from Accenture Strategy, Steffen Hack career with a six-year Awards, the ESSNawards, and Tim Janaway, from adidas, Sebastián Lancestremère, from stretch in senior roles designed to honour the Microsoft, and Carsten Keller from Zalando SE. best and brightest from the More than 500 participants attended the event to find out about the at Cybex, followed by a sports nutrition industry opportunities of digital change in the sports industry. After the Summit, the year at Life Fitness. Most across Europe and celebrate Electronic Sports Competition (ES_COM), the first eSports and Gaming recently, he was Director of the sector’s expansion and Festival in Munich, was held for the first time. It showed how great the Sales for Physiolab, a UK- prosperity, has been launched. interest in eSports and thus the potential for the sports business is. based, medical company The ESSNawards, which is At the second ISPO Digitize Summit held in Munich on July 3-4, specialising in soft tissue delivered by the Whitehouse experts discussed how the future of retail can be shaped and the point repair products. Consultancy in partnership with of sale digitized, what opportunities eSports can offer and where the Also a decorated student, the European Specialist Sports opportunities for AI-based business models lie in the sports and fitness with degrees in mechanical Nutrition Alliance (ESSNA) and industry or what digital change management and standardization in the engineering and sports is the first of its kind, gives brands, value chain can look like. The response was consistently positive and is science, and an MBA in organisations and ambassadors is an industry that has worked reflected in the figures: more than 500 participants were on site, around a business, Apostolos has active in the sports nutrition incredibly hard to get to where third of whom came from abroad. a strong track record of industry an opportunity to gain it is today and deserves to be Christoph Rapp, project manager ISPO Digitize Summit, said: “The growing sales throughout recognition for their contributions given a chance to showcase its awareness in the industry of how important digital know-how is has Europe and developing to the sector. ESSNawards has successes." grown significantly compared to the previous year. The great interest relationships while holding ten award categories, into which Dr Adam Carey, chair of confirms that we have made the right strategic decision with the ISPO distributors accountable. sports nutrition companies across ESSNA said: “The sports Digitize Summit”. nutrition industry has grown The main focus of his role Europe can submit their products In addition to this summit, ISPO accompanies the digital and campaigns. These include significantly in recent years and at Freemotion will be to transformation in the sports industry all year round on ispo.com. ‘best sports nutrition product’, today the typical consumer is eSports promises great growth potential for the sports business. The develop the distributor ‘gamechanger’, ‘most sustainable significantly more conscious Electronic Sports Competition (ES_COM) was held for the first time in network in Europe and product’, ‘most innovative product’ of responsible consumption of Munich from July 5-7. On three days more than 860 eSports and gaming build strong partnerships and many more. sports nutrition products and the fans as well as influencers gathered and were enthusiastic. with key accounts. Following submissions there health benefits of physical activity The nearly 20-hour live program generated more than 145,000 views “We want to be known will be a judging and shortlisting and improved diets. Sports in the livestream via Twitch. In total, the event had a reach of 6.5 million. as a company that helps process carried out by an nutrition is no longer limited to Highlights included the finals of Super Smash Bros. Ultimate, Mario Kart people to build successful, independent panel of esteemed athletes and bodybuilders and 8, Just Dance and the AMD Masters Rocket League Cup. For the start profitable and reputable judges with diverse backgrounds has become mainstream and a of the new “A Toy Story” movie a Roblox Game Jam was realized with businesses, not just one from across the industry. The lifestyle choice for the average the support of Disney. The participants could build their own game in that sells products, so a winners, will be revealed at an individual. For an industry that workshops. On Sunday the offline FIFA tournament ended with about 400 great opportunity exists awards ceremony set to take has seen so much growth, it makes games. The participants could build their own game in workshops. The to have a real impact, and place on December 6, 2019, at the perfect sense that an awards offline FIFA tournament with around 400 players concluded on Sunday. make a true difference, in prestigious Kia Oval in London. ceremony should be in place to the European market and The ceremony will bring honour its best and finest players. wider afield.” together key stakeholders to Supporter and sponsorship Apostolos will report to network and exchange ideas opportunities for the Chris McGill, who was about recent developments and ESSNawards are also available, recently promoted to Vice challenges affecting the industry. allowing organisations to enhance their profile, communicate President of Global Sales. Chris Whitehouse, chairman and managing director of The to their target audience and Now the hunt is on to Whitehouse Consultancy said: interact with sports nutrition find Freemotion a Sales “Having worked with the sports professionals including Director for the UK, as the nutrition industry for the last 16 nutritionists, journalists, effort to strengthen its years and having both witnessed practitioners and sportspeople. European team continues. first-hand and been part of its For more information about Applications can be unparalleled growth, we are the awards ceremony and how made by visiting: www. extremely excited to be delivering to take part, please visit www. freemotionfitness.com the inaugural ESSNawards. This essnawards.com

@SportsInsightUK NEWS

Freedom Leisure renews partnership Basketball Champions League THE CYCLE SHOW with Institute of Swimming and Wilson Sporting Goods announce multi-year partnership ANNOUNCES NEW Wilson Sporting Goods Co and with a new basketball designed and the Basketball Champions engineered by its Wilson LABS BUSINESS League announced they have innovation team. The ball has been CONFERENCE entered into a three-year specially created to respond to the exclusive agreement. speed of the modern basketball FOR IBDS As part of the agreement, Wilson game while enhancing shooting, will provide the Official Game ball handling, and grip for players. Ball for all Basketball Champions The new Basketball Champions League games from September League EVO NXT basketball is 2019 through 2022. the Company’s most cutting- Freedom Leisure has renewed its partnership with the Institute Patrick Comninos, Basketball edge basketball. It combines the of Swimming to support the growth and development of its Champions League CEO, said: durability, feel, and moisture swimming teacher workforce, as part of an ambitious aquatics “Wilson joins the Basketball management of two of the brand’s plan to grow its Learn to Swim programme by 15 per cent by Champions League most popular basketball March 2020. family at a time products, the Wilson The strategic plan requires Freedom Leisure to considerably when we focus at Evolution and increase its swim teaching team to cover the additional lesson delivery, the continuous Solution game and the partnership will see the Institute of Swimming recruit and growth of our balls, along with train prospective teachers, as well as providing high quality training competition a collection to existing members of staff. This focus on quality leads to outstanding in Europe. of new lesson delivery and ultimately customer satisfaction and increased Continually technologies The all new Business retention. improving designed to Conference which takes The Institute of Swimming is thrilled to be working closely the game give players place on Trade Day at the with Freedom Leisure to ensure its staff are supported and valued experience the range and Cycle Show on September throughout their aquatic career, providing mentoring to develop for our players feel they look for 12, 2019, at the NEC, staff’s aquatic knowledge and experience via Continuous Professional is important. We in a game-ready Birmingham, is free to Development (CPD), both online and face to face. want to give them basketball. attend for all IBDs. Alyson Zell, Freedom Leisure Group aquatics development manager the best environment The new technologies in The conference will focus on said: “As a community leisure operator our key objective is to support and conditions so their game can the Basketball Champions League delivering essential advice more people to be more active, so swimming is high up on our agenda. reach new heights. Wilson has EVO NXT basketball and their for bike shops, addressing Many children and adults are missing out on the opportunity to learn to an innovative approach towards benefits for the player include: the issues facing the UK swim due to a national shortage of teachers and we therefore put a huge basketball both on and off the court • An extra layer of texture on the retail sector and provide emphasis on providing everyone within our community the opportunity that will open a new era for the ball’s pebbled composite leather examples of best-in-class to learn to swim or develop their aquatic skills. Basketball Champions League.” cover that creates double-layered retailing from beyond the “As our lesson programme expands we need to invest in future Kevin Murphy, General grip, and channels away moisture cycling industry. teaching talent. The partnership with the Institute of Swimming will Manager, Team Sports, Wilson, for greater control. Mark Faithfull, chair of the provide us with recruitment and training support to ensure we have the said: “We are thrilled to join forces • Extra cushioning at the ball’s event and editor of Retail highest quality teaching staff for our Learn to Swim Programme, and with the Basketball Champions core, which allows a player’s Property Industry, said: “It ensure we can continue to deliver a best in class aquatic programme League and bring our innovation fingers to dig deeper into the has probably never been to our local communities. We have a fantastic proven working and expertise in basketball to Club surface of the ball for better a more challenging time relationship with the Institute of Swimming and we are extremely courts across Europe. The League control and a softer feel. for cycle retailers, with confident of its ability to deliver high quality teacher training.” is creative, entrepreneurial, and • Super soft core construction economic and political Rebecca Cox, managing director, Institute of Swimming said: highly passionate, all of which that redistributes the weight upheaval impacting “Aquatics is at the heart of what Freedom Leisure provides its align with our brand and our efforts and balance of the ball, making it consumer confidence community, and our continuing training and recruitment partnership to grow the game of basketball and easier to shoot from long range. and spending patterns, will help support and nurture both their staff and their community. give players and coaches the very • Composite pebbled laid-in while online competition Together we will help grow their aquatic offerings and deliver a best gear possible.” channels provide a one hundred and new international workforce that will enhance Freedom Leisure’s Learn to Swim Wilson will supply the percent composite ball surface players continue to make Programme and to help its community to be more active more often.” Basketball Champions League for consistent grip and control. the industry ever more competitive.” Mark will be joined by representatives of the TUI First Choice Holidays chooses Institute retail industry who have experience from some of Britain’s biggest brands of Swimming for Instructor Training including Halford’s, Missguided and Bench. The TUI Group has joined has trained 28 instructors in in the ability of our swimming They will conduct talks forces with the Institute preparation for the 2018 and 2019 teachers because of the level of that cover a range of topics, of Swimming for a second summer seasons. The face-to-face training and experience they including how to optimise year to deliver Continuing training concentrated on teaching have. Parents can really see a store location and design, Professional Development aquatics to children with learning difference in their child’s abilities maximise omni-channel (CPD) training sessions for its difficulties, organising educational and confidence in the water after retail potential and develop Swimming Instructors, based games and activities for toddlers joining a First Choice Holiday strong leadership. overseas at 12 First Choice and delivering learn to swim lessons Village Swim Academy, it’s such a In addition to practical and Holiday Villages. using a fun and modern approach. fun environment to learn in.” aspirational information The First Choice Holiday Village Natalie Johnson, Concept Jenny Norvill, Head of on how to stand out in a Swimming Academies teach Manager, Holiday Villages, said: Operations for the Institute of crowded marketplace, learn to swim group sessions and “We are happy to be working with Swimming, added: “Swimming is there will also be a very one to one classes in each of the the Institute of Swimming again all about having fun and enjoying personal focus to the day, holiday resorts, along with Rookie to deliver part of our training. Our the water. Working with the TUI with in-depth discussions Lifeguard and Parent and Toddler swimming instructors were really Group is very exciting for us, as on how to train and develop Sessions. engaged with their tutor, whose what says ‘fun’ more than being on a brilliant workforce, and The Holiday Villages Swim expertise and wealth of experience holiday and learning while playing how to attract and retain Academies are aimed at all around 60,000 children. has really helped our Holiday in the pool. The unique CPD customers. abilities, as lessons are tailored The TUI Group employs already Village swim instructors develop training we developed exclusively The business conference to individuals’ needs, with never qualified Level Two swimming their new roles at our Holiday for the TUI Group has given the should form a more than six children per class. teachers and works with the Villages overseas. teachers, who are already Level complementary part of The instructors teach everyone Institute of Swimming to enhance “Our fantastic Holiday Villages Two qualified, some additional the day for trade visitors, from three year olds to adults, their qualifications with aquatic provide the ultimate action packed ideas, games and skills to apply in offering the chance to hear non swimmers and those will CPD sessions during their ‘new to holiday, and as part of our range their lessons. Our CPD training and learn from a wide range learning disabilities. Last summer the TUI Group’ and ‘new to the role’ of academies, the Swim Academy ensures that both TUI’s staff and of international experts at season, the Holiday Villages Swim training courses in the UK. is hugely popular with families. their customers are engaged in the no additional cost. Academies taught 15,000 lessons to The Institute of Swimming Parents can relax and feel confident lessons.”

www.sports-insight.co.uk FITNESS MAD page_SPORTS INSIGHT 08/08/2019 14:25 Page 1 NEWS 11

DIGME FITNESS DRYROBE HAVE PARTNERED WITH THE LAUNCHES NEW ROYAL LIFE SAVING SOCIETY UK FRANCHISE dryrobe have partnered with and clubs. New for 2019 is Pool supporter of the Royal Life Saving MODEL The Royal Life Saving Society to Pond - an initiative designed to Society UK for a number of years UK (RLSS UK), to support the support pool swimmers looking to now and are excited to become a Boutique fi tness studio incredible work they do to make the transition to open water Water Safety Partner of RLSS UK, operator Digme Fitness has help prevent drowning in the swimming and ensuring this is bringing the benefi ts of dryrobe announced its intention to UK and beyond. done in the safest possible way. to a wide range of water users capitalise on recent success dryrobe are looking forward to The Royal Life Saving Society and promote the vital message of by o ering its business model collaborating with RLSS UK and UK is the Drowning Prevention drowning prevention. to potential franchisees continuing to promote their vital Charity and the UK’s leading Helen Bowker, commercial across the world. messages of water safety and provider of water safety and manager for RLSS UK, said: Having opened the doors to drowning prevention. drowning prevention education. “As we seek to promote open its fi rst studio in summer The partnership will see Using an extensive knowledge of water swimming and water- 2016, Digme Fitness has dryrobe products in use across water safety and training, RLSS based activities, as important welcomed over 70,000 fi tness RLSS UK operations - with UK has developed a comprehensive contributors to mental and physical enthusiasts through its lifeguards and safety teams range of vocational qualifi cations health and well-being, it is vitally doors and now has studios utilising the unique warming as well as a series of non-vocational important participants are able in Richmond, Moorgate, benefi ts of the dryrobe, to treat awards and programmes, to stay safe while they enjoy Blackfriars, Rathbone casualties at a wide range of which have the ultimate aim of themselves. Getting warm and dry proud to be in partnership with Square, Oxford and Ealing. events throughout the year. preventing drowning and stopping quickly afterward, is an integral RLSS UK - dryrobe is all about Digme is at the cutting edge dryrobe will also be a proud unnecessary loss of life to the part of the open water experience being active and enjoying time supporter of key initiatives co- water – including the National Pool and as such, we’re delighted that outdoors, as well as staying of the global boutique group ordinated by RLSS UK. One such Lifeguard Qualifi cation (NPLQ), a company like dryrobe, with its safe while you do so. We’re fi tness industry and its new programme is SH2OUT - which the professional industry-standard innovative approach and great committed to promoting RLSS model will give franchisees aims to promote water safety by lifeguard training programme. designs, have come aboard.” UK’s mission of water safety, access to best-in-breed providing accreditation to open Based on the coast of North Gideon Bright, dryrobe Founder so this partnership really is a concepts within three of water swimming venues, events Devon, dryrobe has been a proud and Director, said: “We’re very perfect fi t.” the most popular types of group exercise globally – spinning, HIIT and yoga. The fi rst-class facilities that exist in a Digme studio, market-leading technology Shock Absorber launches and infrastructure, combined with the world class training setup for sta and instructors, deliver new ambassador programme sustainable barriers to entry. As such, their presence acts Shock Absorber, the UK’s • Eni Adeyemo, HIIT. The fi nal brand ambassador is sports bra when exercising is as a deterrent to new entrants number one sports bra brand, As part of the brand’s new body positivity infl uencer Litha extremely important to us. to help protect business. has launched its new brand partnership with Bristol Sport Baaschi, who gained her place “By working with such an Geo Bamber, Digme CEO, ambassador programme in which launched last month, Shock in the programme after winning amazing group of inspirational said: “This is a signifi cant Absorber has also appointed a social media competition women, we hope that even which the brand join forces milestone in our growth ambassadors from Bristol City with Shock Absorber stockist, more women can share in this with 17 inspirational women. ambition and we’re looking The initiative is the latest step Women’s Football and Bristol Boobydoo. knowledge and feel empowered for great individuals in the in Shock Absorber’s mission to Bears Women’s Rugby teams: The brand ambassador to enjoy exercising, no matter right locations around the UK educate women on the importance • Sophie Baggaley, Bristol City programme will be supported their chosen sport or ability. And and the rest of the world to of wearing the correct sports bra, and England. by a new bright, tongue in cheek most importantly protect their no matter their sporting passion. • El Snowsill, Bristol Bears and educational video created breasts.” share in our success to help The social media-led activity Wales. using research conducted in Sophie Baggaley, Shock widen the reach of Digme. will see Shock Absorber’s brand In addition, following its partnership with The University Absorber Brand Ambassador, “We are commited to o ering ambassadors regularly posting partnership agreement with of Portsmouth. The content will said: “It’s a privilege to be a Shock unparalleled levels of support expert advice to their followers on community running organisation, hammer home the importance Absorber brand ambassador, I so our franchisees can focus a variety of sport and kit related This Mum Runs, Shock Absorber of fi nding the right sports bra for can’t wait to support them in the on delivering the great fi tness topics. has appointed eight of its members every occasion, appearing across great work they do in educating experience that our existing Made up of women from a as brand ambassadors, as voted for both Shock Absorber’s and the women of the importance of Digme customers are used to. diverse selection of sports, Shock by the This Mum Runs community: brand ambassador social media protecting their breasts when “Not only can we o er Absorber’s brand ambassadors Myfanway Thomas, Tanya channels. playing sport. Being a goalkeeper, somebody the chance to own include: O’Neill, Claire Turner, Hannah Heather Nogueira, Head of I encounter regular impacts a high yielding business, but • Valerie Hirschfi eld, Extreme Knight, Vikki O’Brien, Katie Marketing, Hanes Brands, said: when diving and making saves. our franchisees will attract Challenges. Spreadbury, Tricia Dixon and Cat “We’re thrilled to unveil our With the support I get from shock new customers and join • Holly Hill, GB Rowing Team. Goudou. Their role will include brand ambassador programme, absorber I no longer worry about in our mission to change • Tina Wallace, Eventing answering the most commonly something we’ve been working on how this will a ect my body and lives by bringing the joy of Equestrian. asked questions from members of for a long time. Educating women can focus fully on my training and exercise to the world.” • Sarah Cantlay, Tennis. the This Mum Runs community about the multitude of benefi ts being the best footballer I can be.” For more information about • Anna Troup, Running. related to exercise. that come with wearing the right Holly Hill, Shock Absorber becoming a franchisee visit: Brand Ambassador, said: “Shock www.digmefranchise.com HOLLY HILL Absorber bras have been at the centre of my transition from novice rower to professional athlete, so partnering with them is a dream. When I fi rst began taking rowing seriously I was wearing basic bras with little support and picked up rib and chest wall injuries from the increased load on my upper body. With the help of Shock Absorber I haven't been held back by these injuries for the last 3 years, allowing me to train harder in SOPHIE pursuit of a spot in Team GB’s BAGGALEY 2020 Olympics squad.”

www.sports-insight.co.uk (FROM LEFT TO RIGHT) BRITISH TRIATHLETES FRAN BROWN, ALISTAIR BROWNLEE AND JONNY BROWNLEE.

KELLY-MARIE CLACK JOINS Warwickshire and STRI GROUP PlayerLayer extend Kelly-Marie Clack has joined STRI Group as a consultant kit supply partnership agronomist. Kelly will be working with Warwickshire County ambitions to use sport as a driver a range of sports facilities Cricket Club has extended its for change with an increased across the UK delivering partnership with performance focus on providing high quality, STRI’s broad suite of services sportswear brand PlayerLayer, sustainable sportswear materials. and agronomic support to continue as the supplier of Alex Perkins, Head of for clients. all playing and training kit for Commercial at Warwickshire CCC, She has worked in the Warwickshire and Birmingham said: “PlayerLayer is an excellent shirt sales at the highest level that most sustainable cricket club and amenity industry for over Bears teams. partner of the club, which has we have known for many years. venue in the UK.” PlayerLayer – which began ten years, most recently with ensured that all of our teams are “The company has recently In partnership with football club supplying Warwickshire and AGS where she discovered a supplied with kit that doesn’t just made some great strides in Forest Green Rovers, PlayerLayer Birmingham Bears men’s, women’s passion for soil health look great, but is lightweight and introducing sustainable materials recently introduced the first and county age group teams in and biology. comfortable to meet the demands into its product range, and we’re football shirts to be made from a early 2017 – will continue working Kelly said: “I’m over the of the county season. Its designs committed to learning more and 50 per cent bamboo mix, which with the club until at least the moon to have joined STRI have also proved very popular with trialling this range to support our significantly reduces the use of end of 2021 and have outlined Group. It’s an exciting our supporter base, with replica own ambitions of becoming the plastic materials. time for the business and I’m relishing starting this journey with them. I have Intersport confirmed as Sports Retail Partner for The National Running Show lots to learn over the coming to runners to help them choose months and I can't wait to The organisers of The the right products in order to get stuck in.” National Running Show reach their goals – wherever they Kelly’s appointment is one have announced Intersport are on their running journey. of several new faces to join as Sports Retail Partner for “We will be bringing our STRI Group in the last three The National Running Show biggest and best range of months, as the business Birmingham taking place on products and feature areas to continues to grow across its January 25-26, 2020. Intersport returns for the The National Running Show global territories. A number second consecutive year to this 2020 and very much look of new diverse roles have award-winning event and will forward to meeting everyone in recently been created and once again be showcasing a Birmingham in January and then STRI is looking for talented number of key running brands in London in June.” individuals to fill them. to the many thousands of The third edition of The Agronomy general manager, visitors expected at the NEC in Skills Theatre and the new All are delighted to confirm that National Running Show in Paul Woodham, said: “Kelly the new year. Terrain Track at the show. Intersport will be joining us as Birmingham takes place has been on our radar for a Intersport is well known Intersport’s role as Sports Retail Sports Retail Partner at The on January 25-26, 2020. while and this is the perfect among runners for offering Partner extends to The National National Running Show 2020. Tickets cost £10 for both time to welcome her to STRI an extensive range of running Running Show London, which The Intersport area in 2019 was a days and are available at Group. Her skill sets and equipment and apparel coupled takes place for the first time on huge success and their presence nationalrunningshow.reg.buzz. enthusiasm are well suited with expert advice and high- June 13-14, 2020, at the Business at the 2020 event will once more The National Running to our team who work across quality customer service. The Design Centre. The partnership bring runners a superb choice of Show London takes place a diverse range of sports. global sports retailer will be was confirmed at the launch event products, expert advice about all on June 13-14, 2020. Kelly’s recruitment has been bringing plenty of exciting for the London show in June, and things running and the reassurance Tickets are currently free at well received in the industry retail opportunities to the show, it promises to be another exciting that they will come away with the nationalrunningshowlondon. and she’ll be out meeting including the latest products date in the diary for runners of all right products for their needs. reg.buzz. clients in the from top running brands plus a abilities and interests. Those coming to our inaugural The National Running coming months.” number of product launches and The National Running Show event in London next summer can Show B2B Networking special edition releases. is the UK’s biggest independent look forward to another first-class Dinner takes place at 7pm on The Intersport zone at the running exhibition and more than Intersport area. We cannot wait to Saturday, January 25. Go to 2019 event was highly popular 55,000 visitor ticket registrations welcome everyone to The National nationalrunningdinner.com for and their presence at the 2020 are expected for the 2020 show in Running Show in both Birmingham information and tickets. event will give runners another Birmingham. The event will once and London next year.” Go to The National Running fantastic chance to try out new more bring together runners, sports Susan Herbert, Head of Show Birmingham or gear, chat to the experts and brands, retailers, nutrition experts, Marketing at Intersport UK & The National Running purchase the very best footwear, race organisers, communities and Ireland, added: “We are thrilled Show London for full event clothing and accessories for expert speakers for a weekend-long to be returning to The National information. You can also like their needs. celebration of running. Running Show in 2020 as Sports the Facebook page and follow @ Intersport will also sponsor Mike Seaman, Director of Retail Partner. Just as in our stores nationalrunshow #runshow20 on Ask the Experts, The Running Raccoon Events, said: “We across the country, we love to chat Twitter and Instagram. Speedo continues official sportswear partnership for Team UK at Invictus UK Trials Sheffield Speedo has continued its many sports as they wish in an and sick (WIS) serving military of our courageous service men partnership with Invictus environment in part replicating personnel and veterans will and women. We are continuing UK for the Invictus UK Trials what they might expect during represent the UK across nine our partnership again this year to Sheffield and the Invictus Games-time. At the swimming sports in The Netherlands, which, demonstrate our long-term support Games The Hague 2020. trial event, at the Ponds Forge apart from swimming, includes for a team that captures hearts and Following on from last year, the International Sports Centre, athletics, archery, wheelchair inspires everyone around the world partnership will not only see the Speedo distributed placards to basketball, cycling, powerlifting, with their incredible attitude and Team UK competitors kitted out attendees to write and display their indoor rowing, wheelchair rugby, commitment. The team at Speedo performance swimwear for our with Speedo Fastskin performance messages of support. sitting volleyball and wheelchair wish the swimmers and indeed all Invictus UK Trials Sheffield 2019 swimwear for the main event, but Following the Trials, a cohort basketball. competitors the best of luck in the and Invictus Games The Hague also support hopefuls with gear is selected to represent Team UK Rob Hicking, Brand Director amazing journey that lies ahead!” 2020 competitors. The Invictus in their qualification and training at the Invictus Games The Hague for Speedo, said: “The Invictus Hannah Lawton, Sports UK Trials will set the scene and events in the lead up to the Games. 2020 based on the individual UK Trials Sheffield is about much Recovery Manager at Help for promises to be a life-changing The Invictus UK Trials Sheffield benefit of taking part for their more than just sport. It is about Heroes and Event Manager for the experience for so many wounded, 2019, which took place in July, recovery, as well as performance empowerment and becoming Invictus UK Trials, said: “We are injured and sick veterans and gave over 350 competitors the and commitment to training. part of an individual’s recovery delighted with Speedo’s continued service personnel and their friends opportunity to partake in as This team of wounded, injured journey, highlighting the resilience support and with the provision of and family.”

@SportsInsightUK INTERSPORT page_SPORTS INSIGHT 15/08/2019 14:33 Page 1 14

Future Fit Training further strengthens Net World Sports return to SALTEX after senior team knock-out 2018 Industry veteran, Richard Net World Sports is returning to pitch contractors and leading estate said: “We’re hugely excited to Millard, has joined the SALTEX for another year after managers at last year’s show, Net be exhibiting at SALTEX for a expanding Future Fit Training 2018 saw their successful debut World Sports is hoping to pack a second year – after the success team as a Non-Executive at the trade show. punch at 2019’s show. we enjoyed at last year’s show it Ambassador, a new consulting The Sunday Times Fast Track This year alone, the sports was a no brainer to come back role created to better enable the company became a huge hit at last equipment retailer has introduced a again! For the second consecutive training organisation to respond year’s show and have doubled their range of new patented products that year we will be lanyard sponsors to sector needs. stand space for 2019 to showcase will be on show throughout the two and can’t wait to greet visitors as Millard has worked in the industry for more than 40 years and even more innovations to over event and be sure to catch the eyes they arrive to the show. joins Future Fit from Places Leisure. He retired from his position as 9,000 groundsmen and estate of the industry’s finest. As well as “We’ve made some great Partnership Director in June, having worked with Places Leisure – and managers. showcasing their latest innovations relationships with visitors from before that DC Leisure – for 28 years. His role involved working with Taking place at the NEC in at SALTEX 2019, Net World Sports last year as well as the organisers key sector partners, including Sport England and ukactive, to develop Birmingham on October 30-31, will also be running exclusive show and are really looking forward the Places Leisure health offer and ensure the company was at the SALTEX is one of the fastest offers and competitions. Visitors to meeting a whole host of new forefront of thought leadership and partnership working. growing trade shows in the UK to their stand will receive £100 off people when we head down to Millard’s previous experience extends to working in local for individuals working to install, their order when they spend £1,000 Birmingham in October.” government for a leisure trust, giving him extensive knowledge of the manage and maintain the UK’s and £500 off their order when they Supplying the likes of industry’s numerous sub sectors. He also chairs the CIMSPA Sport and outdoor leisure spaces. Having spend £5,000. Manchester United’s AON Physical Activity Sector Professional Development Board. attracted huge interest from Emily Strickland, marketing Complex with exclusive FORZA He says: “I have known the Future Fit team for many years and Premier League football clubs, manager at Net World Sports, Football Goals, Somerset County feel proud and privileged to have been offered a role within the Cricket Club with custom netting organisation. They’ve always been leaders in my view and I hope I and The All England Tennis Club can help them to continue to evolve as a forward-thinking training and home of Wimbledon with provider. tennis benches, Net World Sports “I’ve had a fulfilling 43-year career in the fitness sector and over the is a leading retailer within the years have developed a particular interest in skills and people/talent industry offering more than 5,000 development. The needs of our customers are becoming increasingly products across 20 different complex and we must pull together to ensure our work force is more sports to customers in over 100 multifaceted and has sufficient soft skills and empathy alongside the countries worldwide. obvious technical skills. Future Fit is at a really exciting crossroads in The news of Net World its growth and I am excited to join the team.” Sports SALTEX return comes Rob Johnson, Founder and MD of Future Fit Training, said: “Rich just after the sports equipment was heavily involved in future-proofing the sector at Places Leisure retailer announced a three-year BROTHERand 1.2_SPORTS his experience INSIGHT in thought 06/08/2019 leadership, 14:30 alongside Page 1 his knowledge of partnership with the Canadian operations and funding, will be invaluable to us. Premier League to become one of their Official Suppliers.

www.sports-insight.co.uk HY PRO page_SPORTS INSIGHT 06/08/2019 14:31 Page 1 16 Inefficient admin costing fitness professionals £8,136 in lost income every year UK personal trainers sacrifice that admin management is the £8,136 in annual income due most boring part of their week. to time spent on admin tasks, A further 29 per cent of trainers according to a new research said they can let admin get on top report. of them and nearly a fifth (18 per The study, compiled by booking cent) say they have highlighted management platform, fibodo, this as a personal weakness. found that admin was among However, this could be the top challenges for fitness ostensibly due to personal trainers professionals when running a not managing their client booking profitable business. admin in the most efficient way. The average trainer spends Almost two-thirds (62 per 15.2 hours every month on admin cent) of trainers say they use such as managing client bookings, digital calendars, while a third liaising with clients, taking still manage bookings via pen payments, organising refunds and paper. Meanwhile, 47 and more. This means they are per cent even say they do it unable to deliver client sessions in their heads. This is likely during this time – at an average to be the cause of important of £40 per hour – and miss out on errors, miscommunication and a significant chunk of income, or inefficiency – all of which can The remainder, who handle figures are highly concerning for “That’s money and time working during unsociable hours, lead to an erosion of client loyalty, these tasks internally, spend the industry. Clearly, PTs are that would be better spent as a result. trust, and business effectiveness. around 3.3 hours doing so. Given wasting a significant chunk of elsewhere – such as working The figures are concerning, Only 22 per cent of personal that the average trainer charges time and budget in undertaking with clients, effectively given that the report also found trainers currently manage their £40 per hourly client session, this admin tasks, all of which are promoting services to generate that more than three in four (76 bookings through dedicated equates to around £1,500 in lost linked to an inefficient method new custom or protecting their per cent) personal trainers say they platforms, which can remove revenue every year. for managing their bookings. work-life balance. A simple don’t make enough money from hassle by automating these The report - Survival of the “In many cases, fitness solution for PTs could be to use their businesses. processes. Fittest – was officially unveiled at professionals do not outsource or a dedicated, automated system Perhaps unsurprisingly, 27 When it comes to accounts and Elevate 2019, of which fibodo is the find a better means to complete for recording their bookings per cent of personal trainers also tax, six in ten personal trainers use headline partner and booking app admin – possibly because they and revenue.” ODLO 1.2_SPORTSsay they consider INSIGHT finding 06/08/2019 time 14:32an externalPage 1 provider – something provider. imagine they could save a few Read the Survival of the for admin among their biggest which is costing them an average Anthony Franklin, CEO and pounds by doing it all themselves. Fittest report at http://get. challenges – with half stating of £52 per month. founder of fibodo, said: “These But the reality is far different. fibodo.com/research/

www.sports-insight.co.uk NEWS 17

Huw Edwards appointed new CEO of ukactive EIS AND Huw Edwards has been Champion, as appointed by the people more active, more often.” and support this movement to SPORTS appointed as the new CEO of Department of Work and Pensions. Huw said: “The strength of ensure that physical activity is ukactive. Huw succeeds former CEO this organisation comes from its positioned at the forefront of our & LEISURE The ukactive Board confirmed Steven Ward, who joined members, and we have a great nation’s future.” BRANDS that Huw will lead the organisation Ingesport as Chief Transformation team at ukactive who will continue The appointment comes at a on a permanent basis, following the Officer in April after 13 years with to work tirelessly to support and significant time for ukactive, with a CONTINUE past four months in his position as ukactive, which he joined as an advise our membership base, series of major events approaching Acting CEO. intern. while also providing them with a over the coming months. AS Huw has been Director Chair of ukactive Baroness powerful voice in government. The National Fitness Day PARTNERS of ukactive’s Public Affairs, Tanni Grey-Thompson said:“The “I look forward to working with campaign continues to gather pace Communications and Research Board was very impressed with partners across the whole sector ahead of the big day on September Department for the past three years the extremely high standard of to champion the importance of 25, which through its Activity The English Institute of and played an integral role in the applications for this role, which physical activity to our society, Finder mobilises the breadth of Sport (EIS) and technical development of the organisation’s is testament to the strength of and to ensure its value is fully ukactive’s membership to create garment manufacturing new four-year business plan. ukactive’s influence and position recognised. the most active day of the year. company Sports & Leisure In June he opened one of the today, both within the sector and “As political and economic Brands have confirmed sector’s biggest events, Active the broader public agenda. uncertainty continues to divide that their partnership will Uprising, calling for a “cultural shift" “Huw has been instrumental communities across the UK, it has continue up to March 2021. across government, in order for it to in the evolution of ukactive and never been more important for The relationship will recognise the crucial role that the its vision to unite the movement ukactive to unite the movement of see Sports & Leisure physical activity sector can play in of an active nation from the very an active nation. Brands become an Official improving the nation's health. youngest to the oldest in society. “The growth of the physical Technical Supplier to the He has been influential in “He is supported by an excellent activity sector has come as a result EIS, working together to developing ukactive’s relationship team, and has the full backing of of the entrepreneurial spirit and ensure the development and with key stakeholders including the Board, Councils and partners tireless dedication that make the manufacture of performance Sport England, and also serves to drive the ambitions of ukactive people in our sector so great. garments. as the Leisure Sector Disability and its members to get more “ukactive will continue to grow The EIS and Sports & Leisure Brands have worked together for over eight years, alongside world renowned OPRO announced as official garment technologist Sally mouthguard partner for Killik Cowan, to produce the high- performance garments Cup Barbarians v Fiji fixture which have played their part in the medal winning OPRO, the manufacturer of the world’s most technically performances of several advanced mouthguard, will be the official mouthguard partner British teams competing on for the Barbarians v Fiji match which is taking place at the international stage. Twickenham Stadium on November 16. With its manufacturing As the official mouthguard partner for the game, players from both and product development squads will be fitted with an OPRO mouthguard, and OPRO branding team based in Lincolnshire, will be included across match-day marketing materials. UK Sports & Leisure Brands The match, which will see players from all over the world pull on the Ltd is uniquely positioned to famous black and white shirt of the Baa-Baas, will offer fans the first support the many hours of chance to see an international game of rugby played in the UK post this work needed to create some of ISPO Shanghai expands its autumn’s World Cup. the world’s best performance Eddie Jones has been announced as the Barbarians coach for the garments. fixture, so he’ll be looking to follow up a hopefully successful England position as leading sports Matt Parker, Director World Cup performance with yet more silverware. business platform in China The last time the Barbarians and Fiji met at Twickenham back in 2013, of Innovation at the EIS, more than 68,000 fans watched as the Baa Baas secured a 43-19 win. said: “We have worked for a number of years with the The enthusiasm for sport in China continues undiminished. With over 20 years’ experience, OPRO is dedicated to bringing It was felt at ISPO Shanghai, which took place from July 5-7 at the leading technology and safety to athletes at all levels of sport and is team at Sports & Leisure Shanghai New International Expo Centre (SNIEC). 15,579 trade visitors the official mouthguard partner of over 80 teams, including, England Brands and it is great that and key opinion leaders (KOL) discovered the latest trends and products Rugby, Australia Rugby, New Zealand Rugby and 11 Gallagher we can announce a more of the approximately 550 brands from the fields of running, outdoor, Premiership Rugby teams. formalised relationship health & fitness and water sports. The highlights of the supporting Steven Berrick, the match organiser, said: “We are delighted to have between the two program included the International Football Forum with a visit by partnered with OPRO. They set the standard when it comes to athlete organisations. We both share Chinese football legend Fan Zhiyi and the keynote speech by Chinese protection and we are excited about working with them in the run up a belief in the importance of mountaineer Xia Boyu. to the match.” innovation and the impact Tobias Gröber, Executive Director Business Unit Consumer Goods at Daniel Lovat, OPRO Sports Marketing Director, said: “The this can have on sports Messe München and Director ISPO Group, said: “The atmosphere in the Barbarians are one of the world’s most famous rugby teams and we’re performance.” full halls was very good. The great interest underlines the importance excited to partner up with them for what will be a showstopper of a Peter Merrick, Managing of ISPO Shanghai as the leading platform for the international sports match. Director of Sports & Leisure business in China.” “This will be the first international match at Twickenham post Brands Ltd, said: “It is a In addition to previewing new trends, the fair offered the opportunity to World Cup and a fantastic opportunity for us to show our continued source of great pride to expand the personal network in the Chinese market. Numerous exhibitors support for the game at the elite level, by providing players with the the development team and visitors also used the matchmaking program to meet the most most comfortable, best fitting and reliable mouthguards out there.” here at our UK base to be important Chinese e-commerce providers and retail chains. A total of 470 working with the EIS on the meetings were held. development of cutting-edge Not only the visit of the Chinese football legend Fan Zhiyi to the garment technology which International Football Forum caused a high number of visitors and great can help athletes to achieve media interest. The Bundesliga International with its clubs FC Bayern outstanding performances on Munich, Borussia Dortmund, Schalke 04, Borussia Mönchengladbach, the international stage. We VfL Wolfsburg and Bayer 04 Leverkusen was another highlight. The are delighted to be partnering visitors were also deeply impressed by the experience reports of the with the EIS in this area.” Chinese mountaineer Xia Boyu, who stood on Mount Everest at the age of Sports & Leisure Brands is 69, double amputated. the parent company of several All the rows in the comprehensive lecture and forum program were sports clothing and garment fully occupied. Experts provided information on market potential, retail brands, including: Impsport in in China and fashion trends. The latter could also be seen in the joint Cycling, Triathlon, Athletics fashion show with Tmall. Brands such as Aigle, Columbia, Kailas, Lafuma and Winter Sports; and VO2 in and The North Face presented their latest collections, which could then be purchased in the Tmall shop. The next ISPO Shanghai will take place Team Sports, Training wear at the Shanghai New International Expo Center (SNIEC) from July 2-4, and Team Wear. 2020.

www.sports-insight.co.uk 18 INTERVIEW AN ICONIC BRAND THAT IS PURE GOLD

Jonathan Pollock, Director European Sales Pan World Brands Ltd, talks about his company and the Gold's Gym brand

Can you tell me in Germany. Well respected and a modern fitness empire. And the history of Pan recognised as a global organisation, also, how it’s taken advantage of World Brands Ltd? Pan World Brands has the technology to completely turn Pan World Brands is a multi- expertise to deliver high quality itself around; becoming accessible brand global import, export and goods with superior service. to all and giving everyone, no distribution company of fashionable matter their fitness level, a tailored sports performance apparel, sports You have the European service and thus the opportunity to equipment, workwear apparel and licence for Gold's Gym achieve their goals. Today, the gym safety footwear. products. Can you tell franchise boasts 700 locations in The company have built strong me about the brand? 37 US states and 20 other countries relationships with their suppliers in Gold’s Gym is a legacy. Since with over three million members the Far East, Indian sub-continent, earning itself a cult following worldwide. where they can view and order the plug into which will help them Europe and the USA over the 25 way back in 1965 as a tiny studio As the only true heritage gym/ full range of products. manage their stock holdings, also plus years since the Company was in Venice, California - created fitness brand together with the marketing material and brand established. Their diverse portfolio by former bodybuilder and US ever growing market in health Do you cater for all imagery is available to populate of products and extensive European Marine, Joe Gold as a place for and fitness Gold's Gym branded sizes of retailers? websites and any in-store network of retail customers and him and his friends to train - it’s a clothing and accessories are We cater for all sizes of retailers marketing material that may be distributors enables them to remain name that nearly everyone knows, proving to be extremely popular all and distributors from single required. flexible and deliver efficiently world-over. over the world. outlet business to multi-national to align with their customer Gold's Gym has transformed companies. Are there new requirements. over the years from this legacy What Gold's Gym lines coming out Operated from head offices and brand that people associate with lines do you carry? Is there a minimum for Gold's Gym? showrooms in the UK and also images of Arnold Schwarzenegger Pan World Brands has the license order amount? We are always adding new items from central European office based pumping iron in the '70s, into to design produce and distribute There is no minimum order periodically into the range, we the following licensed products: quantity and there is free shipping don’t have seasonal revamps Backpacks, Beanies, Hats, on orders over £150 in the UK. like you would typically see Drawstring bags, Duffle Bags, in a fashion range. We are Jackets, Pyjamas, Pants, Polos, After placing an order currently introducing camo print Shirts, Sports Bras, Sweat Pants, when can retailers variations of the core stringer Sweatshirts, Tank Tops, T-shirts, expect delivery? vest along with new cotton Towels, Visors, Yoga pants, Water Retailers can expect their delivery elastane mix fabrics in a tank bottles and Shaker bottles. typically 2-3 days from order. vest. Large armhole opening garments are very popular and How can retailers What services do we are introducing a sleeveless access the products? you offer retailers? lightweight hooded fleece Retailers can register themselves We have recently developed a live garment for Autumn Winter. All on the www.pwbuk.com website CVS stock file that retailers can in multiple colour options. As the only true heritage gym/fitness brand together with the ever growing “market in health and fitness Gold's Gym branded clothing and accessories are proving to be extremely popular all over the world. ” @SportsInsightUK 19 STRI announces event partners Wahoo announces acquisition of The Sufferfest STRI has announced the final event partners for Wahoo, the leader in athletes who want to get the most partnership brings together two STRI Research 2019 which connected fitness devices, out of themselves. companies with a strong history takes place on September has announced its intention Chip Hawkins, founder of of innovation. Our market- 25-26 at STRI UK in to acquire The Sufferfest, Wahoo, said: We share a common leading content and sports Bingley, West Yorkshire. the most complete training passion for the performance science—together with Wahoo’s The companies joining platform for cyclists, of endurance athletes and our ground-breaking engineering— STRI’s team of global sport triathletes and other collective knowledge will provide will allow us to develop fantastic industry specialists are endurance athletes. additional benefits to athletes new concepts and training Airter, Aquatrols, Bayer, The Sufferfest app everywhere. solutions for our customers. Headland Amenity, ICL, provides subscribers access “Wahoo remains committed “The strong sense of identity Sherriff Amenity and to a comprehensive library of to the growth of the indoor that has made The Sufferfest Syngenta. Each of these structured cycling and running training and fitness sectors and what it is today will remain, companies are showcasing workouts designed by elite will continue to integrate and and we will continue to work the most innovative products, coaches, training plans, strength collaborate with as many leading closely with our existing machinery and techniques that training, yoga for cyclists and a software providers as possible.” hardware partners to ensure are being trialled and tested mental training programme. David McQuillen, founder seamless compatibility across all by the STRI Research team to Wahoo has rapidly established of The Sufferfest, said: “This platforms.” help improve the future quality itself as a leader in smart training and management of sports turf. and already has an extensive suite The event is free to attend, and delegates will be taken on a behind-the- of products and software focused scenes tour of STRI’s famous sports trials ground, to view current live on cycling and endurance sports. research trials which have been commissioned by our 2019 event partners Wahoo’s full ecosystem of for the benefit of the sports industry. sensors and devices help runners, STRI research operations manager, Dr Christian Spring, said: “We cyclists and general fitness are really looking forward to welcoming our sponsors and visitors to enthusiasts get the most out of STRI Research 2019. Our research team can’t wait to share with you the their sport and active lifestyle. findings from the latest innovative sports trials at STRI. It will be great Wahoo’s award-winning line to gather together a diverse cross-section of the industry for a relaxed, of products include the KICKR yet informative, day of learning and networking. We look forward to family of smart trainers and welcoming you to STRI in September.” accessories, the ELEMNT family The research open days are perfect for stadium managers and of bike computers and the TICKR operators, greenkeepers, groundstaff, course managers, superintendents family of heart rate monitors. and sportsturf professionals. Discounted accommodation is available on The acquisition of The a first-come, first-serve basis, and locally sourced food and refreshments Sufferfest increases the brands’ SPORTSWEARwill be provided.PRO 1.2_SPORTS INSIGHT 08/08/2019 11:19 Page 1 combined capability to create To book your place on either Wednesday or Thursday, September training solutions for endurance 25-26, please contact [email protected] or call 01274565131.

www.sports-insight.co.uk 20

sports e place to source all your hub products and services

www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

Updated Paradigm Flavour Fusion Saucony Ride ISO2 SmellWell this Altra’s (UK) best-selling road shoe, the For those who crave reliable comfort on any Paradigm is updated for 2019 - this is Altra’s Fruit-punch run, the Ride ISO 2 delivers the best of both summer Already renowned for its superior fi t and A must for all sports footwear retailers max cushioned long distance running shoe. worlds -- cushioning and a highly-adaptable protection Shock Doctor have taken the best this summer, SmellWell will remove the The neutral platform allows the foot to fi t. The feel-good combo of PWRFOAM selling Gel Max and infused with Flavour nasty ni s from overworked shoes. These run naturally but has a guide rail for foot with an EVERUN topsole give this neutral Fusion technology. Athletes can now small breathable pouches contain a secret support when you start to tire. The midsole running shoe just the right softness for stay game fresh all season long and enjoy Swedish formula including bamboo charcoal Ego material has been made sti er and endless comfort mile after mile. awesome fl avours every time they play. RRP absorbing all moisture, killing the bacteria additional fresh colourways added. £16.99. Multiple fl avours available. causing foot odour and leaving a pleasant scent. Plus great packaging for easy display. Swedish Odour Kill, Shoe Fresh, Easy to Post.

0161 366 5020 01582 670100 0203 3762738 0113 243 1155 [email protected] [email protected] [email protected] [email protected] www.altrafootwear.co.uk www.shockdoctor.co.uk www.saucony.co.uk www.charlesbirch.com

Finding the right d3 Cohesive bandage Run with the Energy bars from d3 Cohesive bandage 50mm x 9.0m sticks tempo to itself, easily hand-torn, can be used on Vortex Pro space The Hilly Tempo running sock is ideal for a Run with the Gola Active Vortex Pro in THIS1 was designed to be eaten in extreme joints or muscles for general use, run in the park, on pavements or meandering volt for your best performance! This men’s conditions. These vacuum-packed energy to protect primary dressings and is ideal paths. Whether you are taking on your fi rst running trainer has been designed with a bars are a surprisingly fresh combination of for compression to reduce swelling. 5k or putting in the training miles ahead of high density open cell in-sock for added features – non-freezing, waterproof, crush- Extensively used in football and is available the autumn marathon season. The Tempo rebound and shock absorption, while resistant and delicious, especially when the in 12 vibrant colour options. has a perfect combination of a durable heel allowing moisture to move away from the sub-zero weather limits your menu to dried and toe and a soft main body. The Tempo foot. The rubber outsole reduces weight. fruit and a handful of nuts. “This looks like is available as a great value two pack. astronaut food” is one of the comments the Lightweight comfort. bars are getting.

0161 366 5020 07970766816 01706 212512 07469 186 131 [email protected] [email protected] [email protected] [email protected] www.hillysocks.com www.d3tape.com www.gola.co.uk www.this-1.eu

@SportsInsightUK 21 sports insight selects Engineered for elite performanc Engineered for elite performance, the Tyr Hurricane Category 5 Wetsuit utilizes a slew of advanced features to provide optimum stability, maximized speed and energy e ciency in the water. Constructed with 100% Yamamoto 39 Cell Neoprene, the CAT5 is unquestionably the pinnacle in wetsuit performance. www.tyr.com

Comfyballs – Cobra Ultra Swipe For a run in the sun Nothing in, on or Discover the most advanced anti-fog Gear up for the summer holiday season with Stand Out protection ever! arena’s new Anti-Fog the latest vests, shorts and tees from Ronhill. over your ears Comfyballs' cotton, long, Shark Blue Boxer While bone conduction transducers deliver Swipe Technology is a ground-breaking new Featuring lightweight mesh fabrics, split are the most comfortable boxers ever. music through cheekbone, your ears are approach to solving the problem of goggles shorts, supportive twin layered shorts and Fun, fashionable and super soft, you won’t open and free and allows you to hear that fog up. With just a single swipe of the breathable t-shirts ideal for warmer sunny have to sacrifi ce comfort for style with this the world around you at the same time. fi nger, Swipe Anti-Fog can be reactivated, runs. Available in a variety of colours and classic cotton boxer model! AfterShokz is the only O cial Headphone extending the protection up to ten times styles to suit all types of runners and running chosen by England Athletics since the longer disciplines. Summer running kit. open ear design allows hearing both music and tra c.

015396 22366 015396 22322 0161 366 5020 01606 558428 [email protected] [email protected] [email protected] [email protected] www.comfyballs.co.uk www.ronhill.com www.pinpointce.co.uk

Personalising Rite in the Rain Style and Packable When it comes to note taking in tough outdoor wear conditions, you can rely on Rite in the Rain. Performance Performance Introducing the new performance line from With Mac in a Sac you can stock packable Providing customisation services with Their uniquely designed recyclable paper Gold’s Gym, o ering modern style from performance outerwear in your retail space Brother Embroidery Machines allows survives water, sweat, grease, mud and dirt. the world’s number one heritage brand, with ease. The brand, already known for its you to generate additional income for The range includes a variety of styles suited combined with stretch, breathable and quality packable outwear o ers an extremely your business from clubs and event to a wide variety of activities. organisers. The Brother PR1050X and wicking properties that comfortably deals popular product range to retail with PR655 are ideal for adding logos, names with the demands of a modern day workout. attractive mark-ups and one of the most and numbers to tops, shorts, jumpers, functional POS display stands in outdoor bags and more. retail. Become a stockist today. Stock packable performance outerwear with ease.

0161 235 0344 0116 234 4611 0161 886 4000 028 9079 0588 www.brothersewing.co.uk [email protected] [email protected] [email protected] www.burton-mccall.co.uk www.pwbuk.com www.macinasac.com

www.sports-insight.co.uk 22 sports insight selects Glycerin 17 Road Running Shoes It doesn't get softer than this. DNA LOFT cushioning, a plush fi t and super soft transitions make every stride luxurious. Who said running has to hurt? www.brooksrunning.com

Infrared V-Aqua ODLO Active Spine JuzoFlex Genu Xtra The best amphibious tool for everything With Active Spine, better posture can JuzoFlex Genu Xtra sets a new standard Compression Socks from SwimRun and canyoning to sailing, improve performance! ODLO’s latest for sports injury supports. Recommended KYMIRA Sport Infrared compression kayaking or paddleboarding. The Megagrip innovation helps athletes to stabilise their and distributed by leading sports injury socks are the must-have socks for putting sole provides excellent grip on wet posture. This is important because an physiotherapists and now the o cial in the miles this summer! These socks o er surfaces and the drainage holes ensure upright posture increases oxygen intake and supports partner of England Athletics. all the benefi ts of compression with the quick drying. Extra Velcro fastenings and reduces muscle fatigue, with positive e ects Contact them today and fi nd out scientifi cally proven benefi ts of infrared grippy heel pads ensure a secure fi t even on performance, recovery and overall health. about becoming a stockist. Unrivalled sportswear. The more you put in, the more in the water. Amphibious, Wet Grip, And if it helps athletes, it’s also ideal for performance, functionality and comfort. you get out, so this summer run longer, train Barefoot Feel, Quick Dry. everyday wear. harder and recover quicker.

0118 958 5262 0113 243 1155 07581741799 0161 358 0104 / 07376 058 789 [email protected] [email protected] [email protected] [email protected] www.kymirasport.com www.charlesbirch.com Odlo.com www.juzostore.co.uk

Heavy Duty Wraps Runner’s Enertor insoles Blade 5 Dual Core X Fitness elite by McDavid o ers high The Blade 5 Dual Core represents the quality, tested supports that stand up to Compression Socks range pinnacle of dartboard technology and TOETOE Compression toe socks provide With up to 44 per cent shock absorption and the rigours of extreme fi tness training and innovation. Exclusive dual-core technology help in improving circulation of the entire up to 90 per cent of people benefi ting from competition. The X503 provides a fi rm 3mm achieves lower compression at the outer calf. The elasticated calf channel ensures reduced pain and injury, make sure your heavy duty elastic that support the wrists for core, increasing point penetration, whilst dynamic adjusting and secure hold on the customers are aware of this growing and heavy lifting and pressing. One size. higher compression at the inner core leg. This is very benefi cial not only for game changing category and brand. increases resistance below the surface encouraging better circulation for sports, for improved durability. but also when not moving at all, as the lack of #ChooseBlade movement slows down circulation.

01582 670100 020 8830 9955 01473 834891 01656 767042 [email protected] [email protected] [email protected] [email protected] www.mcdavid.eu https://toesocks.co.uk enertor.com www.winmau.com

@SportsInsightUK outdoorFRESH news stories & everything Outdoors!insightoutdoor-insight.co.uk

OUTDOOR BY ISPO NIMS PURJA PULLS IN THE CROWDS P26 OTS IS A SUCCESS P25 JOINS OSPREY P30

www.burton-mccall.co.uk

in association with

www.outdoor-insight.co.ukwww.sports-insight.co.uk GOLDS GYM page_SPORTS INSIGHT 16/08/2019 09:08 Page 1 OUTDOOR INSIGHT 27

OUTDOOR OTS 2019 is a resounding success – Friedrichshafen has been visitor attendance up by four per cent postponed Messe Friedrichshafen has Now in its 14th year, OTS ACCESSORIES: Klean decided not to go ahead with attracted 990 unique visitors Kanteen – TKPro, Light the premiere of OUTDOOR over the three-day period. My Fire, Luci MPOWERD Friedrichshafen scheduled When comparing the - Base Camp Light for September 17-19, 2019, and attendance from 2018, this has BACKPACKS: Jack to postpone the new format. seen an increase of four per cent Wolfskin - Kalari Trail 36 The decision is intended overall for unique visitors, which Pack RECCO, Osprey - Ace 50, to give all those involved added to last year’s 7.5 per cent Craghoppers - 40L Hybrid. the opportunity to continue increase shows an increase of 12 CAMPING EQUIPMENT: developing the newly per cent since the show moved Helinox - Personal Shade, initiated concept. to EventCity and reaffirms the Primus - Fire Stick, Klaus Wellmann, Chief decision to move to Manchester. Gerber - ComplEAT Executive Officer of Messe The key highlight is that CLIMBING: Edelrid Swift Friedrichshafen, said: “We OTS 2019 saw a 27 per cent Protect Pro Dry 8,9MM, Black have experienced a great deal increase from retail buyers and Diamond Camalot Z4, Black of encouragement as well owners compared to 2018. Diamond AirNET Harness as good registrations from This year saw 131 exhibitors CLOTHING: Mountain strong producers for our which included a wide range Hardwear - Ghost Shadow OUTDOOR Friedrichshafen. of brands, established key Jacket, Black Diamond - We would therefore have also players as well as newcomers Highline Stretch Shell Jacket, proceeded directly into the to the outdoor market. Royal Robbins - Hemp implementation stage for an This all corresponds with the The prestigious judging Tester, TGO), Iain Duff (Editor, Travel Socks, Fjällräven initial event of this type. outstanding feedback received panel includes retailers; Robert Camping), Alan James (Director, - Vidda Pro Jacket. “Nevertheless, in total so far from exhibitors and Brigham (Managing Director, UKClimbing & UKHillwalking) DIGITAL PRODUCT: we have unfortunately visitors alike, with the consensus Ellis Brigham Mountain Sports and Graham Thompson (Gear Garmin GPS Map 66i, OS not been able to generate from exhibitors being that they & Chairman, OIA), Adrian Tester, Trail) from the media. Map (Mobile App). a sufficient response for a generated numerous leads Plumb (Senior Buyer, Tiso), as The panel selected FAMILY: Kidunk Suit, first commitment within from the show and even wrote well as Chris Townsend (Gear the finalists below: Osprey - Poco Plus. the sector with which we orders. The data also identifies FOOTWEAR: Adidas are so familiar. We are a lot of repeat attendance, TERREX - Free Hiker Parley, postponing our new activities which shows that visitors were On - Cloudrock Waterproof, in the outdoor segment and staying longer and attending Dolomite - Steinbock WT consciously leaving the date consecutive days to ensure they GTX, Danner - Trail 2650. and the direction open for the fully experienced the show and SLEEPING: Mountain time being.” had all those key conversations. Hardwear - Lamina Eco AF, For more than two decades, Highlights from the show Rab - Mythic Ultra, Helinox - until 2018, the exhibition include Keela’s whisky and Cot One Convertible Insulated. venue has offered the gin tasting session, Buffalo TENTS: MSR Hubba NX, outdoor segment a home celebrating their 40th anniversary Vango Project Hydrogen on Lake Constance and – in as well as several other social Air, VauDe Power Lizard combination with the special events taking place across the Seamless 1-2P feature of a location and a hall on the Tuesday evening. It The next stage in the awards spirit perfectly matching also saw record-breaking cyclist will be for the public vote the sector – has helped the Mark Beaumont presenting on in the new year, online and trade fair to become the most his around the world adventure in-person at the Caravan, important international and meeting visitors at the Camping and Motorhome business platform. ON and Vango stands. Show, NEC in February. Stefan Reisinger, Head of The UK Outdoor Industry OTS 2020 will take place on Outdoor, said: “As a result Awards 2020 was the biggest July 7-9, the week after OutDoor the yardstick for the new ever with 120 products entered by ISPO (June 28-July 1), once event is set particularly for the ten categories. again at EventCity, Manchester. high. A certain minimum setting on the side of brands is required to generate a good initial spark. This Isbjörn takes the train to reduce environmental drain has not been achieved and so it is unfortunately very Sustainable children’s outdoor minute delays arise. Airfreight endeavoured to be as sustainable unlikely that we will be clothing and accessories brand accounted for 69 per cent of as we possibly can. Now that able to reproduce the type Isbjörn of Sweden continues the carbon dioxide released in China has invested significantly in of enthusiastic mood that its Green Promise to protect transporting Isbjörn products its rail infrastructure, we can now has successfully defined the planet, as it switches during 2018, whereas this could use a much more climate-smarter our activities for 25 years in its freight from sea and have been 16 times smaller by train. mode of transport from China to September 2019.” occasionally air, to train from Moving away from sea freight Sweden. We will use rail as far as Messe Friedrichshafen Autumn/Winter 2019 season. will also reduce diesel pollution, Finland and then the rest of the continues to see good chances As part of the company’s uncontrollable factors such as journey to Sweden will be by road of offering the outdoor Green @Heart heritage, which strikes by port workers, and and electric trucks where possible. sector or parts of it a suitable has meant always striving to increase overall safety. Another “Reducing, recycling, repairing concept on Lake Constance. be the most sustainable in all issue is moisture, as the cargo and reusing are at the heart Stefan Reisinger, said: parts of its business, Isbjörn hold on a boat can get very hot, of everything Isbjörn stands “We are firmly convinced will now use train to transport which can affect the quality of a for and our latest transport that the way the industry has its range, from the bluesign garment even before it arrives change coincides perfectly presented itself in the past approved factories it works with at its destination. Isbjörn will with the launch of our Green and up until recently offers in north east China, to Sweden. now change from silicone to the @Heart symbol on hangtags scope for alternatives.” Switching to train freight means non-toxic and environmentally- and merchandise. Our Green OUTDOOR Friedrichshafen a journey time of just four weeks, safer Absortech to protect future Promise to empower and had presented a new concept compared to the two months it ranges during transportation. equip future generations will this year, which has included has previously taken by boat. It Maria Frykman Forsberg, continue, as we do all we can to greater involvement of also puts an end to last minute CEO of Isbjörn of Sweden, said: protect the outdoor playground bricks-and-mortar retailers. airfreighting, should any last “For more than 15 years we have of young adventurers.”

www.sports-insight.co.uk 26 27

SUCCESSFUL LAUNCH OF A NEW OUTDOOR ERA Inaugural OutDoor by ISPO pulls in the crowds in Munich

ith 1,018 exhibitors OutDoor by ISPO A total of 87 per cent of visitors of a shopping mile and offered more By expanding the traditional and more than 2019 in numbers rated the premiere event as good room for the presentations of the concept of outdoor, OutDoor by 22,000 trade visitors, 1,018 exhibitors showcased their to excellent, according to official exhibiting companies. ISPO was able to attract many WOutDoor by ISPO launched a new products and innovations during market research conducted by Themes presented at the fair new exhibitors. One reflection of era for the outdoor industry. the premiere of OutDoor by ISPO. Messe München. ranged from classic outdoor this, Gabor, a company with a long Under the motto “There’s a International exhibitors made up Like all events organized by activities like hiking, trail running, tradition, showcased its products perfect outdoor for everyone,” 84 per cent of the total. Countries Messe München, also the visitor water sports and urban outdoor for the very first time at an outdoor Europe’s largest outdoor trade with the largest participation and exhibitor numbers of OutDoor to the first-time integration trade fair by being part of the Shoe fair was held for the first time in were Germany, UK, Italy, the by ISPO are certified by the Society of adventure travel and bikes. & Trailrunning Village. Other Munich from June 30 to July 3. Netherlands, China, Sweden and of Voluntary Control of Fair and Also very well received was the new exhibitors included the bike A spirit of new beginnings was the USA. Exhibition Statistics (FKM). new Cross-Industry segment, softgoods brands ION and Endura perceptible at the premiere. A More than 22,000 trade visitors with presentations at the trade as well as Billabong, Element new, open hall concept, 18 focus from about 90 countries attended Inclusive outdoor fairs automatica, electronica, and Griffin that had booths in areas inside and outside the the trade fair. About two thirds of concept attracts EXPO REAL, IFAT, LOPEC, the new urban outdoor area THE halls as well as a far-reaching them came from countries outside new exhibitors LASER World of PHOTONICS BORDERLANDS. The complete supporting program for trade Germany. Countries with the Following the idea of freedom, open and transport logistic, as well as bicycle brands Husqvarna, Scott, visitors turned the fair into largest number of visitors were (in aisles in the middle conveyed the presentations by representatives Raymon, BH Bikes, Cake, Ttici, an experience platform for this order) Germany, Italy, Austria, true outdoor spirit and served as a of the respective industries, which Geos, HNF Nicolai and TQ Systems the modern outdoor world. Switzerland, the UK, France and space for staging relevant themes. demonstrated the potential for showcased their products as part of The industry concentrated the Netherlands. The proportion of In addition, all halls gained a strong cooperation with other industries the bike test track. on one theme in particular: decision makers was 85 per cent. and consistent first row in the style outside the outdoor sector. The trade fair also offered a sustainability. broad range of talks, presentations, Klaus Dittrich, Chairman and shows and discussion groups that CEO of Messe München, said: addressed business-related issues “The industry’s tremendous in all segments, as well as tips and enthusiasm demonstrates the inspiration for the point of sale and success of our new concept. We customer assistance. Thematic were able to keep and even exceed round tables that included widely our promises from the run-up. known companies focused on Together with the industry, we the direction and visions of the have launched a new era in which expanding climbing community the term ‘outdoor’ is no longer and the outdoor shoe industry. forced to conform to a definition “With OutDoor by ISPO, Messe written by the industry. Instead, it München is providing the exact has become the collective term for modern platform that the industry the attitude of each individual.” needs to address the changes “ Together with the industry, we have launched a new era in which the term ‘outdoor’ is no longer forced to conform to a definition written by the industry ” Klaus Dittrich, Chairman and CEO of Messe München

@SportsInsightUK OUTDOOR INSIGHT 27

WHAT DID EXHIBITORS AND VISITORS THINK?

The fair is great - we always have “a lot to do. What I really like is the open design of the halls and stands and of course the clearly recognizable sustainable orientation. Jan van Leeuwen, GM The North Face” EMEA

I'm a big fan of fairs. The industry needs“ renewal, which is why it is right currently sweeping through the OutDoor by ISPO has with widely known outdoor to position outdoor more broadly and market,” said Arne Strate, the expressed its clear commitment personalities like Tim Leatherman General Secretary of the European to sustainability by introducing to the “Icecold Midsummernight,” to think about areas such as beach and Outdoor Group. “We are looking a code of conduct that calls for a bivouac camp on the Hintertux forward to working with the ISPO environmentally conscious and Glacier located at an elevation of bike. A trade fair is the best platform for team and offering a far-reaching socially responsible activities. 3,000 metres. The first OutDays this. I believe that there could be one international forum in the future.” The code provided organizers, offshoot was held simultaneously exhibitors and visitors to the in Hamburg. The offerings are big leading trade fair in the world and Sustainability: trade fair with specific ways they scheduled to be expanded next year. Munich has the potential. the industry’s could act in a climate-neutral and common goal sustainable manner. The ISPO Information available Klaus Haas, CEO Maloja ” One theme shaped every segment team made resource conservation all year round of the fair: Sustainability has been one of its top priorities while In addition to the annual trade an absolute must-have for the planning and conducting the event. fair, OutDoor by ISPO is offering a A fair can be overwhelming with entire outdoor industry for years The participants of the show set a high-reach, year-round platform to “ now. A large number of initiatives good example: around 75 per cent the entire outdoor community. It all the exhibitors. The OutDoor by ISPO and projects designed to create travelled by public transport. will be based on the ISPO network team has done a great job of curating a more sustainable industry was ecosystem with numerous analog presented not just in the CSR OutDays—a festival and digital services along the the best content and displaying it on Hub & Sustainability Kiosk. of outdoor culture entire value chain. Manufacturers, The theme was also highlighted However, it was not just trade retailers and end consumers will special areas. throughout the remaining Focus visitors who were part of the thus have access to relevant and Caspar Coppetti, Co-Founder” On Areas and exhibitors’ booths. new outdoor movement. The up-to-date industry topics 365 days Industry heavyweights like important target group of end a year. adidas and Vaude as well as consumers was able to get in on The new trade fair concept has smaller companies like Picture the act as well. Together with 43 Service Organic Clothing, Pyua and the partners who primarily came from You will find more details and certainly“ borne first fruit. The central newcomer Palgero demonstrated industry and retailing, 33 events background information about that recycled polyester fibres and and activities were held in Munich the four days of the trade fair and corridors with the contents shown natural materials—like fibers from and the Munich region, an area industry news at ispo.com. there have been well received from our wood or brown algae—represent that extended all the way to the The next Outdoor by ISPO trade real alternatives to conventional Alps: from open-air movie evenings fair will be held from June 28 to point of view and have also ensured a synthetic fibres. and meet & greet opportunities July 1, 2020, in Munich. rectification. Trade, industry and the trade fair must now draw a conclusion together and then work on further development for the next few years. Jürgen Siegwart, Managing Director Ortlieb ”

The first OutDoor by ISPO presents “itself with a great open format - a very appealing effect with space and room for development. The extended outdoor concept offers many possibilities: a strong platform for the industry to go new, promising ways. I am looking forward to the OutDoor by ISPO 2020. Nicole Espey, CEO ”BSI

www.sports-insight.co.uk outdoorwww.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub e place to source all your products and services

JuzoFlex Genu Xtra ODLO Fast & Light Manta Pro GTX Get smart in the dark JuzoFlex Genu Xtra sets a new standard Small and quick to pack, super light and The Manta Pro is a tough mountain climbing Ledlenser’s extensive range of headlamps for sports injury supports with unrivalled extremely functional – Odlo’s outdoor boot for Scottish conditions and alpine for the Outdoor Adventure, Running and performance, functionality and comfort. performance line FLI (Fast & Light) summers. Designed with UK mountain Sports sectors see the addition of the new Also the o cial supports partner of England prepares outdoor enthusiasts for anything conditions in mind, the Manta is a perfect fl agship MH11 Headlamp. This is the Athletics. Contact us today and fi nd out the weather throws at them while hitting the blend of durable boot building heritage and fi rst Ledlenser headlamp with Bluetooth about becoming a stockist. Unrivalled trail. Incredibly lightweight, the FLI 2.5L modern lightweight technology. The upper connectivity which enables users to control performance, functionality and comfort. Jacket is the perfect packable companion for is a tough 2.8mm reversed suede giving and personalise the light via an app on outdoor adventures. great protection from the elements and long their smartphones. It’s also backed by the term durability, backed up with a Gore-Tex stunning seven-year with registration performance waterproof membrane. warranty. See the full range and show deals on Stand 312 at OTS.

0161 358 0104/07376 058 789 07581741799 [email protected] [email protected] [email protected] www.scarpa.co.uk 01344 876 222 www.juzostore.co.uk Odlo.com

X-Kettle New from Osprey Woolpower Mac in a Sac POLAR Using the same award winning innovative, The Archeon series embodies the principles space saving, collapsible and functional of essentialism and environmentalist for LITE Range Down Jacket Woolpower LITE is a fabric that has A year round insulation piece. The POLAR features as in the X-Pot, the X-Kettle is made both hiking and backpacking. This new exploded in popularity since Outwear Down reversible jacket is available in from a hard anodized aluminum base with series combines recycled fabrics and a started producing it. LITE is a thinner various colours and in men and women’s collapsible silicone side walls, and glass comfortable backsystem to produce a pack fabric that is good to use all year round. styles. Packable and fi lled with RDS reinforced Nylon 66 handles. The X-Kettle built for life in the outdoors. It feels cool against skin during warmer approved down, this innovative jacket is the ideal size to boil enough water for weather and warms the body when the punches above its weight. O ered to retail two freeze dried meals. Two X-Mugs will fi t temperature is cooler. with attractive mark-ups. Become a stockist neatly inside and the X-Brew Co ee Dripper today. Reversible, Packable, Down Jacket. also nests into the X-Kettle.

01202 413 980 01576 490100 028 9079 0588 www.seatosummitusa.com [email protected] [email protected] [email protected] www.ospreyeurope.com www.outwearltd.co.uk www.targetdry.com

@SportsInsightUK OUTDOOR INSIGHT

outdoorwww.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub e place to source all your products and services

Goal Zero Kaptiva GTX Tarpon 120 A true workhorse Unleash your speed in gnarly winter The Tarpon is a perfectly balanced The Catalyst remains the tried and true Sherpa 100AC conditions with the lightweight mountain performance sit-on-top kayak that was workhorse of the ULA pack line. No matter For versatile power on the move, the running shoe ideal for training, racing or designed to handle a variety of paddling where the adventure takes you, the Catalyst Goal Zero Sherpa 100AC is ideal. Airline long days in the mountains. The Kaptiva environments. The Tarpon was engineered will be there – ready to carry loads of up approved with two high-speed USB-C GTX provides the perfect balance of with a unique hull fl are that allows for to 40 pounds. If you are looking for a pack power ports for portable devices as well production, cushion, stability and traction unparalleled stability and tracking while still that will haul a bear canister, or carry your as an integrated European plug socket. maintaining speed and responsive handling. while keeping your feet warm and dry in fi shing, climbing or photo gear with ease, the The Sherpa also has the wireless charging The ergonomically designed Phase 3 AirPro variable conditions. Catalyst is an excellent choice. Not only will function for compatible smart phones. seating system o ers quick and easy back and leg support, making the Tarpon the most it carry a good sized load, but it can also be comfortable sit-on-top kayak on the market. checked as baggage on a plane.

0116 234 4611 [email protected] www.sportiva.com www.wildernesssystems.com www.ula-equipment.com www.goalzero.com

Map of choice DayPak Mobile Solar Chargers Develop your own Harvey is the map of choice for outdoor Mobile Solar Chargers Ltd have specialised adventure. Harvey's have the fi nest Changing Bag in fi t for purpose portable power for the past backpacks Inspired by contemporary streetwear, this Are you looking to develop your own areas for walking in the UK covered fi ve years. They have powered expeditions changing bag looks just as good on Mums backpacks or travel bags? with the Trail Map, Superwalker XT25, up Everest, across the Sahara, Antarctic as it does on Dads. With a whole host of Based in Hong Kong, Oxyamco are a Ultramap and British Mountain Map - all and des Sables participants. For just daily thoughtful design features, this 25L capacity specialist producer of all types of specialist tough, lightweight, durable, 100 per cent backup or o -grid charging, get in touch with bag is the one to have for parents with bags including outdoor, travel, biking and waterproof and easy to fold and fi t in your the contact details below for advice on the adventure on their agenda. military spec. pocket. This focus on practical use has been most suitable product. Their established factory has experienced recognised over the years by 14 awards for technicians and is fully CSR and quality and innovation. environmentally audited.

01786 841202 01756 702410 www.mobilesolarchargers.co.uk +852 3702 0620 [email protected] [email protected] [email protected] [email protected] www.harveymaps.co.uk www.micralite.com 01935 825914 www.oxyamco.com.hk

www.sports-insight.co.uk@SportsInsightUK 30 31

Ellis Brigham Launches Salewa – fi rst mountain 2nd Life campaign sports company to stop Ellis Brigham is working with two homeless charities to plastic packaging recycle outdoor gear and give it a second life. There are three in-store drop o points plus free collection via their Mountain sports equipment paper in Tirol using 99 per cent less customer services department. manufacturer Salewa is water than is required to produce Mark Brigham, marketing director of Ellis Brigham, said: “Our committed to sustainability corrugated paper. Moreover, this 2nd Life initiative aims to protect homeless people from the and has a history of introducing makes it possible to reduce CO2 benefi ts of doing away with plastic elements by providing them with good quality, redundant kit, while well thought-out CSR and emissions by up to 50 per cent. packaging. reducing the environmental impact of sending clothes to landfi ll. ecological projects. The short supply path of just Stefan Rainer, general manager It just makes sense - from both a social and environmental view Environmental protection is 90 kilometres from the Salewa Salewa, said: “We have to think point.” an integral part of the overall headquarters and carbon neutral long term. As a mountain sports sustainability strategy of its parent production further underpin the company, we want to introduce company, the Oberalp Group. sustainable packaging concept every possible measure to support Now, the South Tirolean and its signifi cantly reduced social responsibility and reduce mountain experts are making environmental impact. our environmental footprint. We a new, major leap forward. Inside the box, Salewa uses are confi dent about the Grassbox From July 2019, the company FSC-certifi ed cardboard with high and are proud to be able to send will be initially shipping 60 per recycling content from sustainably Salewa products to our customers cent of products purchased via managed forests in Europe. To in natural, sustainable packaging.” its e-commerce site in a new, return goods, the Grassbox comes The Salewa Grassbox is just specially-made Salewa Grassbox with a self-sealing returns seal so one example of a number of – and doing away with plastic that it is easy to send items back. projects that the Oberalp Group is packaging. The entire packaging is 100 introducing with its brands Salewa, The new ColomPac boxes have per cent recyclable and the Dynafi t, Pomoca and Wild Country. a special paper outer layer made manufacturing technique produces The group’s sustainability of 40 per cent grass from regional a genuine natural material that is strategy is far-reaching, ambitious sources. The grass is harvested pleasant to touch. Salewa prints and passionate. For transparency Mountain Hardwear from compensation areas to ensure the boxes to ensure appropriate and to provide detailed and upto- that animal feed supplies are not presentation of their high-quality date information, Oberalp makes a ected. products and to inform consumers its Sustainability Report 2018 puts the tech in outdoor Dinkhauser Kartonagen GmbH of the advantages for people available to download at www. technical equipment manufactures the eco-friendly and the environment – and the oberalp.com/en/sustainability

THROUGH A FULLY Elite mountaineer Nims Purja FUNCTIONAL APP, RETAILERS WILL BE ABLE joins Osprey and summits Everest TO PROVIDE A VIRTUAL Osprey join ThruDark in been part of an Everest related, EXPERIENCE Osprey have welcomed new OF MOUNTAIN Athlete, Nirmal ‘Nims’ Purja a strong, long-term brand record-breaking attempt. In HARDWEAR MBE to the team. partnership yielding exciting 2001 Erik Weihenmayer became PRODUCTS IN THEIR STORE. With over 16 years in the expedition alliances and future the fi rst blind person to summit British Military, including product collaboration projects. Everest, earning him and the Special Forces roles and more Both ascents were supported by Aether pack a spot on the cover than six years in a Mountain an expert team with decades of of Time Magazine. Mountain Hardwear has and guesswork about online assets. Guide / Expedition Leader role, combined experience. Among Aether Pro builds on this put the tech into technical Augmented reality alleviates these Nims now joins Osprey Europe. the support team were legendary heritage and extends the equipment and is now problems. Nims is currently attempting Sherpas, Mingma and Jabu, whose technical capability of the o ering retailers the With the help of Transparent to climb the 14 x 8,000m peaks resident experience was invaluable Aether backpack series. It unique opportunity to show House, a creative agency based in only seven months - Project during the entire expedition. can be stripped back to bare both Mountain Hardwear in San Francisco, California, AR Possible. Nims said: “Everything in life essentials for a streamlined and equipment and apparel in renders of Mountain Hardwear For Phase 1, Nirmal ‘Nims’ is possible armed only with a svelte companion or can retain augmented reality. products feel as if they’re right in Purja MBE and ThruDark’s Jay determined approach and positive the full featured componentry. The initiative features front of you – and you can even get Morton successfully summited mindset.” With a superb comfort and fi t, a equipment for Summer 19, as well inside tents. Everest carrying an Aether This determination was also lightweight design and technical as technical apparel for Winter David Scott Van Woert, Pro backpack. The current refl ected in Jay’s ascent. He added: fabric and build quality, this 19, such as its Exposure/2 GORE- Director of Business Development, record, held by Jerzy Kukuczka “We originally planned to summit backpack is the ‘Everest of carry TEX collection – a partnership Mountain Hardwear, said: “We is seven years, 11 months and on the 16th but due to ill health I systems’. that puts Mountain Hardwear believe technology is something 14 days and highlights the was unable to. We went from an Head of Marketing, Gary fi rst to develop a user-friendly AR that should be thoughtfully applied, immense challenge that Nims eight-man team to a four-man Burnand, said: “We look forward experience for outerwear. not used because it is trendy. The is undertaking. With several team. We all summited around to supporting and sharing Nims’ The consumer AR app has result is an app that is as enjoyable mountain rescues under the same time; it was an honour to future ascents as a key sponsor already been launched in the US to look at as it is intuitive to use. his belt, Nims has both the be stood on the summit with the of Project Possible. His sheer and plans are also under way But more importantly, it is an app background and mindset to remaining three guys. They determination to accomplish to o er the app to European that makes sense.” undertake such a challenge. all individually earned it in their such a challenging project is very consumers. These renderings are not This challenge hit its’ fi rst own way.” inspiring and as a team we are Robert Wittman, North only indistinguishable from major milestone on May 22 at For Osprey this is the second behind him every step of America Digital Marketing for photography, but they also enable 5.40am, when equipped with time an Aether backpack has the way.” W.L. Gore & Associates, said: users to toggle easily between both an Aether Pro 70 and a “The use of AR allows both brands environments and features, making bespoke ThruDark summit suit, to educate retailers on GORE- it more lifelike than ever. Nims stood atop the highest TEX technology and highlight The augmented reality app was point on earth. the design benefi ts of Mountain fi rst launched for both retailers and Twenty four hours later Jay Hardwear products in a new, consumers in the US in January at Morton, Director at ThruDark, visually exciting way.” the Outdoor Retailer Snow Show, followed Nims to also summit In developing this technology, where it won a GearJunkie Best in Everest. Jay with over ten the team at Mountain Hardwear Show Winter Gear Award. years of British Military identifi ed several obstacles in Mountain Hardwear will experience works closely with the buying experience that they continue to roll out additional the co-founders at ThruDark believe keep customers from assets to expand its virtual gear to provide outdoor clothing for getting outside: limited time to closet. Retailers can expect to the most extreme and adverse spend in retail stores, di culty of download a fully-functional app environments around the world. in-store setup, store availability, later this year.

@SportsInsightUK OUTDOOR INSIGHT

Fjallraven extends its STEVE partnership with Keswick Hi-Tec Partners LAYTON with The Duke of NAMED Mountain Festival PRESIDENT Fjallraven is to expand on its 1,100m of ascent with tough Edinburgh’s Award sponsorship of the Keswick underfoot conditions and also OF POLARTEC Mountain Festival in 2020. a new Fjallraven Walla Crag Hi-Tec has become BUSINESS Building on the success of last Family Hike Challenge that will the Recommended year’s collaboration which saw be ideal for families and walkers Kit supplier for Milliken & Company the Swedish brand come onboard of all ages. The Walla Crag Family both the low has named Steve Layton to sponsor Keswick Mountain Hike Challenge will also include a and mid-tier president of its newly Festival’s newest hillwalking variety of fun scavenger-hunt style expedition boots acquired Polartec business. event, The Keswick 3 Peak activities to add even more fun to for The Duke of The strong global brand, Challenge with Fjallraven, the the event. Edinburgh’s which joined Milliken two organisations have once again In the run up to the festival Award. in June, is known for its partnered up to deliver an exciting Fjallraven will reveal other The DofE innovative performance new programme of events at next activities that will take place at the Expedition textiles for outdoor and year’s festival. festival with a potential talk from Kit List will military apparel. A resounding success, The gear ambassador and mountaineer endorse a Jeff Price, president of Keswick 3 Peak Challenge with Alan Hinkes as well as on-site specifically Milliken’s Performance Fjallraven was a popular addition waxing demos. selected, tried and and Protective Textiles at the 2019 Keswick Mountain Ralph White, Fjallraven’s tested, and widely available division, said: “Steve Festival and next year, this event Managing Director in the UK and range of Hi-Tec walking brings extensive textile will be extended and will also Ireland, said: “We were really boots for DofE Expeditions. market knowledge and run on the Friday in order to delighted to support Keswick The partnership will start on strategic business acumen meet demand. Mountain Festival this year, January 1, 2020, for three years. said: “Hi-Tec is extremely to lead Milliken’s Polartec As Fjallraven believes walking especially to be so closely involved The Hi-Tec expedition boots proud and honoured to be business.” and being out in nature should with their new hillwalking event recommended by the DofE are named as the Recommended Gary Smith, outgoing be for everyone and all abilities, – The Keswick 3 Peak Challenge the Eurotrek Lite WP, Eurotrek Kit supplier for expedition CEO of Polartec, said: for the 2020 festival, two new, with Fjallraven. We’re thrilled to III WP, Bandera II WP, Bandera boots. It is a true badge of “Appointing an individual Fjallraven-sponsored walking be growing our involvement with Lite WP, Aysgarth WP, Mount honour for Hi-Tec and the best of Steve’s calibre is a prime events will also be added to the the festival in 2020 and are pleased Lennox WP, Ravine WP and commendation of our footwear. example of the capability programme. to add these new routes Summit WP. We look forward to working in of Milliken & Company to These include the new and to the event programme in order All styles are available in close partnership with the foster the Polartec brand. I slightly more challenging to open up our sponsored men’s and women’s sizes, DofE team to support their look forward to introducing Fjallraven Coledale Hike Challenge challenges to a wider group of various colours and material inspirational charity work Steve to our global team that will include an impressive people and abilities.” combinations including full which transforms the lives of and customers.” leather and suede / fabric millions of young people from Layton will head the WALKERS ENJOY THE 2019 KMF 3 PEAKS CHALLENGE WITH variations. Suggested prices all walks of life.” integration process, FJALLRAVEN. PICTURE CREDIT: PAUL MITCHELL - WILDMAN MEDIA range from £45.00 - £100.00. Peter Schooling, Commercial bringing Polartec’s The Hi-Tec boots have been Director, The Duke of global portfolio of fabric selected by the DofE to provide Edinburgh’s Award, said: technologies for outdoor high quality, reliable kit for “Here at the DofE, we remain apparel—including those taking part in their true to our founding principle performance-driven and Bronze, Silver or Gold of providing a program of consumer-focused textiles, expeditions. All styles are personal development which and flame-resistant, widely available from all great is open to all, regardless of workwear and military nationwide outdoor retailers their background or financial fabrics—into Milliken. including the DofE situation. Hi-Tec expedition In addition, he will Recommended Retailers of boots will be a great addition to be tasked with the Expedition Kit - GO Outdoors, the DofE Recommended Kit List, ongoing management of Blacks Outdoors, Millets, helping to support participants the business, ensuring Ultimate Outdoors, and Tiso. and parents with a range of operational success Ian Cameron, managing expedition boots to fit growing in manufacturing and director, Hi-Tec Europe Ltd feet at affordable prices.” furthering industry- leading innovation to develop textile solutions that benefit Polartec brand KÜHL first North American brand to integrate customers and end users. Steve Layton said: “It RECCO technology for summer season is an honour to lead the Polartec business as we The RECCO SAR (Search and “Independently owned, KÜHL all types of terrain for anyone embark upon our next Rescue) Helicopter Detector Apparel is proud to be the first equipped with a RECCO rescue era of success. Polartec originally made its debut North American brand to integrate reflector. During the search, the is preceded by a strong in 2015 in Europe, with the RECCO rescue reflectors into helicopter flies at a height of reputation. I look forward rescuers from Air Zermatt, clothing for summer use. An about 100 meters (330 ft) and the to working with the team Switzerland, being the first industry leader in the outdoor detector scans a corridor of about to furthering it in the ones to utilize the detector with apparel segment, the brand was 100 meters (330 ft) wide. With a market.” their helicopters. an obvious choice to introduce mean speed of 100 km/h (60 mph), Layton joined Milliken Since then, the global roll out the RECCO system for the North a one square kilometre (250 acre) & Company in 2012, is ongoing and through extensive American summer market. can be searched within six minutes. most recently serving as training and testing with helicopter “Our tagline is Born in the Fredrik Steinwall, CEO at vice president of sales rescue crews in each new country, Mountains. This is more than an RECCO, said: “We are very excited and marketing for the the network of operational origin story. We contribute to the about the brands such as KÜHL, ©ALASTAIR LEE/BRIT respected Westex by ROCK FILM TOUR 2019 areas and the global coverage is betterment of mountain culture that share our vision to increase Milliken flame resistant expanding. After Switzerland, by constructing amazing clothing our customer’s safety and choose to Bureau (Salt Lake City, Utah) and textiles business. He Austria, Italy, Norway, Sweden that keeps customers comfortable integrate RECCO reflectors The North Shore Rescue Group holds a Bachelor of Arts were equipped with the technology, and relaxed in challenging into products created for use in (Vancouver, BC). in managerial economics the USA and Canada are now the environments of life and sport. the outdoors.” As more and more rescue from Union College and first countries in the Americas to The integration of RECCO The RECCO SAR helicopter services get equipped with RECCO a Master of Business use the RECCO SAR Helicopter reflectors was an obvious step detector system is now operational SAR Helicopter Detectors, anyone Administration from Detector, with Utah-based KÜHL forward for KÜHL.” in three locations in the US and travelling in outdoor environments Clemson University, where as the pioneering brand. The RECCO technology allows Canada: Two Bear Air Rescue equipped with RECCO technology he served as an adjunct Doug Heinrich, VP of Product professional rescue services to (Kalispell, Montana), The Utah can be searchable no matter where professor for six years. Development at KÜHL, said: effectively search large areas of Department of Public Safety Aero their adventures may take them.

www.sports-insight.co.uk 32

Helinox signs up with ProAgencies MONTANE APPOINTS to stimulate UK sales growth NEW GLOBAL Helinox has confirmed new took the decision to work with have a great reputation, great MARKETING trading arrangements for the UK. ProAgencies in the UK, as quality product and ones The brand is now represented part of a network of what the that will fit easily in with our MANAGER by ProAgencies, joining the company believes are the best existing portfolio. Helinox agency’s portfolio of other leading sales agents and distributors definitely ticks all of those Montane has appointed outdoor brands. The Helinox for achieving ambitious growth boxes. We can’t wait to get Matt Hickman as its new business will be handled by objectives throughout Europe. started presenting the products global marketing manager, Lawrence Friell in the North, The brand is now represented and look forward to working where he will be responsible Matt Moore for the Midlands in 16 European markets and with Andrew and his team.” for delivery of the brand’s and Seb Murphy for the South. sales in the first half of 2019 are ProAgencies has taken on marketing strategy and Helinox is a world leader in line with growth ambitions. responsibility for all of Helinox’s e-commerce goals. in the design and production The outdoor and camping UK sales with immediate effect. The outgoing head of of cutting-edge lightweight sectors are performing well, Helinox thanks Peter Rostron marketing, Terry Stephenson outdoor equipment and while Helinox is also attracting and Richard Garland, the has announced that he will furniture, including chairs, new customers from parallel brand’s former representatives leave the business at the end cots and tables, shade, trekking channels such as motorhomes, in the UK, for their important of August, after nearly six poles and umbrellas. UK caravanning and overlanding, contributions and wishes them years leading the marketing operations are overseen by reflecting wider trends in social well. Meanwhile, after working and e-commerce functions. Helinox EMEA, a wholly owned camping, glamping and van life. with the brand for six years, Matt Hickman was formerly subsidiary for Europe, which is Andrew Shand said: “The Mark Flanagan has stepped European Marketing Manager LAWRENCE FRIELL, OF PROAGENCIES, at world-leading musical run by CEO Andrew Shand. ProAgencies team clearly shares down from his role as European NOW REPRESENTING HELINOX IN THE UK Last September, Helinox the same values and vision for commercial director. The instrument accessory brand opened a regional customer Helinox that we have. We’re very company thanks Mark for all into the shade category with D’Addario, a position he held services office in Amsterdam and, excited about the potential for the that he has done for Helinox and innovative new products. for three years. Prior to that working with a warehouse and brand and its products in the UK wishes him success in the future. Retailers who would like to he was marketing delivery logistics partner in Rotterdam, and look forward to benefiting The ProAgencies team has find out more about the Helinox manager, amongst other roles the team has made significant from the skills, experience and started work on selling in brand and the latest product at Berghaus over seven years. strides forward in improving networks of ProAgencies as we the 2020 Helinox range. range can contact ProAgencies Matt will commence in his order management, delivery build momentum in the market.” Building on the sustained on [email protected], new role on August 27, 2019. and after sales performance for Lawrence Friell, of success of key existing styles, [email protected] or seb@ Terry Stephenson said: retail partners during 2019. ProAgencies, said: “We get the brand is introducing a wider proagencies.com, or through the “It’s been my absolute honour Following an extensive review approached regularly by brands range of vibrant colours and agency’s website at to work with some truly of its sales strategy, Helinox and only look for those that patterns, and has expanded www.proagencies.com great people at Montane. I’m incredibly proud of everything we have achieved during my time here and the great Recco and Asolo team up to Vango Innovation wins at team we’ve assembled." Jake Doxat, Montane’s integrate rescue reflectors 2019 OutDoor by ISPO Awards managing director, said: “We would like to thank Terry for Leading outdoor equipment his outstanding contribution, into hiking shoes manufacturer Vango, has won passion and commitment to In the first partnership of its kind between Recco and Asolo, multiple coveted awards for Montane, and we wish him Recco technology will be integrated into two Asolo hiking shoe its Project Hydrogen Tent absolutely every success models: The Arcticmodels (Arctic GV Man and Arctic GV Woman) and Radiate Sleeping Bag in his future career with and the Manaslu 8.000 GV model. developments at Europe’s the Mayborn Group.” Luca Visentin, R&D Department – Engineering and Tooling, at largest outdoor trade “I am really delighted to Asolo, said: “When we imagine a new model, the first thing that comes fair, OutDoor by ISPO. welcome Matt to our energetic, to mind is our customer’s safety. Arctic models were born to walk on The OutDoor by ISPO’s growing and hugely competent snow and ice, so we decided to integrate Recco reflectors and offer a Outstanding Outdoor awards, L-R: BOB EWAN, VANGO PRODUCT marketing and e-commerce MANAGER; MARTIN JONES, VANGO big plus to our consumers. which were announced in Munich PRODUCT DIRECTOR; JASON GILMOUR, teams. He brings with him “For next SS 2020 season, we are introducing Manaslu 8.000 on June 30, celebrate innovation VANGO ASSISTANT PRODUCT MANAGER a wealth of specialist brand GV, our new boot for Alpine expedition; on that model we are using and products which make heated design, utilising a graphene marketing experience from different new technologies, and Recco reflectors is one of these.” the outdoor experience more panel in the construction, which both the outdoor industry and Fredrik Steinwall, CEO at Recco, said: “We are very enthusiastic to enjoyable, accessible and motivate is powered by a USB, suitable for other sectors. Matt will also join team up with such an innovative brand as Asolo has proven to be for people to explore the outdoor use with a portable power bank, our management committee a long time. As we move into year round search and rescue with the world in all its diversity. Winners or mains campsite hook up. and I am very confident he Recco SAR Helicopter Detector, we are excited to have Asolo on board were carefully selected by an Rob Birrell, Marketing Director, will work extremely well as one of the first brands integrating Recco reflectors into independent international jury said: “Winning these prestigious within that team and the hiking shoes.” panel from various sectors within awards for products in our wider family of colleagues Asolo, founded in 1975, is a premier Italian shoemaker offering a the industry in Annecy, France. 2020 collection, as well as being at Montane to continue wide range of specialized footwear for outdoor adventurers. Unique to the Vango AirBeam recognised by leading industry driving the brand forward.” The Arctic models (FW 2019-20 collection) will be available in collection, the 2020 Project figures, is a real testament to our Matt Hickman said: “For stores from September 2019 and the Manaslu 8.000 GV model (SS Hydrogen tent claimed the highly product development team and many years I have watched, 2020 collection for ALPINE Expedition) will be available in stores sought-after Outstanding Outdoor our continuous commitment to admired and used the Montane from April 2020. Gold Winner award by ISPO in develop cutting edge outdoor brand from afar. Now, I am the ‘Best Tent’ category. Judges equipment for our customers. absolutely thrilled to be were impressed with the world’s “I’m delighted to be part joining the team, and playing lightest twin skin AirBeam of a team which truly excels a part in writing the brand’s tent, particularly its technically and makes its mark with the next illustrious chapter.” advanced features including its production of innovative strength, stability, internal space outdoor kit as it enables so and super quick pitching time. many more people to enjoy all In addition to winning the types of adventures in the great Outstanding Outdoor Gold award outdoors. We cannot wait to in the ‘Best Tent’ category, Vango see what our customers make was also recognised in the ‘All of these products, alongside the Round Sleeping Bags’ category rest of our 2020 collection.” for its 2020 Radiate Sleeping Bag, For more information on receiving Outstanding Outdoor the OutDoor by ISPO awards, Winner 2019. The sleeping bag visit: https://www.ispo.com/ scored top marks for its innovative en/awards/ispo-award

@SportsInsightUK ORTHOSOLE page_SPORTS INSIGHT 16/08/2019 09:09 Page 1 34 TRI INSIGHT

4iiii Innovations named Official Powermeter Supplier to the British Triathlon Federation 4iiii Innovations Inc has been Andy Salmon, British community benefit from this support British Triathlon athletes named the Official Powermeter Triathlon CEO said: “We are relationship.” by providing accurate, reliable Supplier to British Triathlon. always striving for better ways to Under the partnership power data. Whether competing The national governing body support our dedicated members agreement, British Triathlon in their first sprint triathlon or for triathlon, duathlon and in their triathlon journeys and so home nation members receive shooting for an Olympic qualifying THE associated multisport in Great partnering with 4iiii is a fantastic membership pricing on the 4iiii spot, 4iiii Powermeters will be the NETHERLANDS Britain, administering more than move for British Triathlon. The product family which includes tool to help these triathletes achieve 1,000 triathlon events in England, 4iiii mantra to be Smarter, Faster, powermeters, heart rate monitors their goals. We are very much TO HOST NEW Scotland, Wales, the Channel Islands Safer resonates fully with our and indoor trainers to provide the looking forward to partnering with IRONMAN 70.3 and the Isle of Man. This agreement drive to achieve success, both at an perfect training trifecta. the organization and its members signals 4iiii official expansion into elite and amateur level, and I look Eric Gerstenbuhler, Managing on innovations that will advance IN 2020 the triathlete market. forward to seeing our membership Director, said: “We’re proud to the sport.” Westfriesland, in The Netherlands, will host Europe’s latest addition to London Triathlon tackling the the global IRONMAN 70.3 series. gender gap in participation sport The inaugural IRONMAN Women’s sport is currently entry to the event, use of a wetsuit 70.3 Westfriesland - the enjoying unprecedented levels for training and competing, an Netherlands will take of growth. eight-week training programme place on June 28, 2020. However, in many participation including one-to-one online Stefan Petschnig, Managing sports events the number of women coaching sessions, their own online Director of IRONMAN participating is still well behind the community and group coaching Europe, Middle East and men. Limelight Sports, the agency sessions. Africa, said: “We are excited of the active world, is committed to One of the women selected, to see IRONMAN 70.3 improving the ratio of women and 36-year-old Claire Smith, from history being written in the men throughout its varied portfolio Chigwell, London, said: “I am Netherlands,” said. “After of participation events. relatively fit and I love to swim, a successful Multisport For this year’s London Triathlon run and cycle but have never been Festival Westfriesland it teamed up with Her Spirit, a brave enough to enter a triathlon. I we are ready to take the personalised coaching app for your only swim breaststroke so thought next step by bringing an Theragun partners with Ironman mind, body and fuel, that is aimed this would automatically disqualify IRONMAN 70.3 event to specifically at women. Together me from entering, I also don’t own Hoorn and the region.” Theragun, the pre-eminent name they recruited 30 women new to a wetsuit. The level of support Westfriesland is located in percussive massage therapy, the sport to understand why less offered to enter this triathlon is in the Northwest of the has unveiled a collaboration with women take part and what can be just what I need to get that first Netherlands in the province leading triathlon race series, done to change this. one in the bag and hopefully start of North Holland. Hoorn, Ironman. According to the Triathlon what could be a lifelong love of the city where IRONMAN The tie up, which makes Theragun Industry Association, despite triathlons.” 70.3 Westfriesland - the the official percussive therapy device some recent increases, 68 per Craig Dews, CEO Limelight Netherlands starts and of the Ironman US Series, covers the cent of triathlon competitors Sports, said: “In 1990 when finishes, is conveniently 2019 Ironman and Ironman 70.3 event are male. The balance in cycling Limelight first started organising located only 45 minutes series. events is even worse, and although major participation events, away from Amsterdam. Coupled with onsite brand education running events are more equal they were generally very male dominated. Over the last 15 years, With Amsterdam opportunities at races, Theragun Marastats shows that 62 per cent of there has been an increase in the Schiphol, Europe’s third will host key activation and recovery marathon runners and 54 per cent stations at Ironman race transition percentage of female participants largest airport, close by, of half marathon runners are male. stations, to alleviate muscle cramps Participation in these sports more but much more work needs to be international visitors and stimulate muscle recovery to enhance triathlon athlete performance. broadly is still very male skewed done. We are looking to get a better will enjoy worldwide The 2019 Ironman Triathlon World Championship will take place in Kona, according to Sport England’s Active understanding of the barriers to connections to the starting Hawaii on Saturday, October 12, 2019. Lives – 63 per cent of cyclists and 55 women taking part in and then line. Athletes will start Amongst those benefiting from using the Theragun on race day is Lucy per cent of runners are male. use the learnings to improve the their race day with a 1,9 km Charles-Barclay, an English professional triathlete and the fastest growing Her Spirit targets women looking way we market and deliver events (1.2-mile) swim in the “Het star within the highly-competitive sports category. A two-time runner-up at to take part in participation events to increase the number of women Markemeer” lake. After the IRONMAN World Championships in Kona, Charles-Barclay aligns with for the first time and make the taking part”. Transition 1 participants and complements Theragun’s unmatched pursuit of athlete performance and experience as easy, supportive Melanie Berry, co-founder of will experience the recovery. and as enjoyable as possible. Her Spirit, said: “Participation stunning natural beauty of Lucy Charles-Barclay, said: “During my years as a swimmer or now as a Expert coaching and peer to peer sports such as running, cycling Westfriesland, and a 90 km professional triathlete, some of my key learnings for success have been about support from like-minded women and triathlon provide the perfect (56-mile) bike course. preparing and recovering the body for what I put it through. Using Theragun helps to guide women through all platform for women to experience Not surprisingly for for some time now has helped me to be the best I can be in terms of both the elements involved in taking the achievement and thrill of taking the Netherlands, the bike training and racing. part. For the London Triathlon part in professionally organised course will be flat and fast. “I use it at home and when travelling as an essential part of my held at the end of July, 30 women participation events. Women need Finally, athletes will run preparation, recovery and ongoing maintenance. Whether it's loosening up were chosen to join the initial to feel more confident about looking 21,1 km (13.1 miles) on a fast my arms and legs before and after I ride or swim or keeping joint pain at bay programme which was six times for greater challenges and Her and compact course through after a long run, my Theragun has proven to be convenient, easy to use and over-subscribed. Spirit aims to help them as much as the city centre of Hoorn most importantly effective; it gets me results.” The selected women received a possible to take the first steps and where they finish their Since her 2014 debut in triathlon sports, Charles-Barclay has become a number of benefits including free go on to complete the journey.” race on “De Roode Steen” top-ranked female triathlete and Ironman Champion. or “Kaasmarkt” (cheese Previous rankings and notable accolades include: 1st place in the 2019 market), a square in the African Championships, 1st place in the 2018 African Championships, 1st centre of Hoorn where five place in the 2018 Challenge Championships, 1st place in the 2017 Lanzarote, streets meet. 2nd place in 2017 and 2018 IRONMAN World Championships, 2nd place in Rob Frambach, Race the 2018 70.3 World Championships, and 2nd place in the 2017 European Director for IRONMAN Championships. 70.3 Westfriesland - the Dr Jason Wersland, Theragun founder said: “We are very excited to be Netherlands, said: “In 2019 the official Percussive Therapy partner of IRONMAN as well as having we introduced short-course a world-class triathlete Lucy Charles-Barclay as a Theragun Athlete. racing to the Westfriesland Theragun is quickly becoming a staple for endurance athletes around the region and the feedback has world. They turn to the Theragun to warm-up, stay loose and recover - it’s been nothing but fantastic. an essential part of their training and race day routine. We support our Now we are looking forward triathletes by continually educating that community on how to use the to seeing the region embrace Theragun to prevent injury, maximize endurance, and recover faster and the unique spirit of an more efficiently." IRONMAN 70.3 race.” Theragun’s unique family of premium devices are designed for everyday and everyone’s needs, athletes and individuals alike.

@SportsInsightUK Tri hub www.sports-insight.co.uk Sports Insight @TriInsight @SportsInsightHub e place to source all your products and services

Pursuit Wetsuit Beet It Sport Run Compression Clif Bar The redesigned Aquasphere Pursuit gives The White Chocolate Macadamia Nut Clif you durability and comfort with super Nitrate 400 Socks Bar explodes with roasted macadamia nuts Your guaranteed daily dose of nitrate Long running socks for women with stretch, SCS-Coated Yamamoto 38 neoprene and scrumptious white chocolate chunks. packed into our convenient, pocked-sized, compression.No more blisters! Thanks and improved panel shapes. The Bio-Stretch Made with organic rolled oats they are a 7cl shot. The Nitrate 400 is the only nitrate to close fi t and proven blend of materials. Zone provides maximum fl exibility and source of protein and fi bre. Vitamins B6 supplement to deliver a minimum of 400mg Optimised supply of valuable nutrients reach right where you need it. Be confi dent and B12 contribute to the normal release of of natural nitrate per shot - the clinical assure light legs and feel good e ect. during your race. energy. standard used for independent research in Active recovery during exercise ensured over 200 universities worldwide. by accelerated removal of metabolic waste. Asymmetrical toe box for the best anatomical fi t.

www.aquasphereswim.com www.beet-it.com www.cepsports.co.uk www.cli ar.co.uk

Pulsar Mirror Orca Triathlon HOVR Infi nite Zipp Women's Bibs Do you want to go fast? If you did not, you Anti Fog Goggle Transition Bag Running wouldn’t know of the brand Zipp and its Swim like a champion with these Maru The ultimate in transition bags has been When Under Armour set out to develop the best history of speed. This is clothing that is anti-fog and UV-protected goggles. Perfect built with triathletes in mind. With a neutral running shoe, they asked pro distance meant to go fast. Do you want to go fast, but for competitions and casual swimming pocket for everything imaginable, all runners what they needed. Their response: just not right this minute? Lucky for you, alike, these goggles are designed to be within easy reach the Orca transition bag is cushion, bounce, durability and e ciency. Fast- this is some clothing that looks fast and will comfortable and customisable. Low profi le hard-wearing and comfortable to carry. It forward to the super-smooth ride of UA HOVR help you feel fast even when you’re parked soft silicone gasket provides a comfortable comes with a protective helmet pocket, wet Infi nite. Perfect for everything from your long at your local co ee establishment. Clothing fi t and reduces water resistance, anti-fog and dry gear compartments and specially runs to laying base mileage, and even recovery that is well fi tting, functional, comfortable, polycarbonate lenses, UV-protected optical lined pouches for electronics. mileage days. As soon as you put them on, you'll good looking—and which can have logos grade lenses and interchangeable nose feel like you can run forever. pieces for a customised fi t. dyed right into the material.

www.maruswim.com www.orca.com www.underarmour.co.uk www.zipp.com

@SportsInsightUK 36 FORZA JUVE

From playing an integral role in Italian football’s golden era, to lending his legendary status to up-and-coming footballing arenas around the globe, Alessandro Del Piero is without doubt a living throwback to a brilliant time for the beautiful game. He talks to Peter Wallace

@SportsInsightUK INTERVIEW 37

cross the Nineties Known as one of Italy’s ‘fantistas’, of Massimo Allegri’s efforts. Sarri, and early Noughties, Del Piero’s 19-year tenure saw the too, will be facing a far stronger European football could Conegliano-born centre forward challenge at home as well, with the boastA of a number of club legends make 513 appearances, score 208 rest of Serie A seeming to make still strutting their stuff for their goals, and win pretty much every ground on the runaway leaders boyhood clubs. From Manchester’s honour available to a footballer, with a series of acquisitions, Class of ’92, to Premier League from the Serie A to the Champions including Del Piero’s old coach rivals Gerrard and Terry, or the League, and even a World Cup. Antonio Conte now running the likes of Xavi, Iniesta and Raul in La Of course, Del Piero’s World Cup rule over cross-country rivals Liga, football fans were witnessing win in Berlin’s Olympiastadion is Internazionale. an era of so-called ‘one-club remembered for another reason “We won the championship players’ the likes of which would – the sight of his former Juve together,” Del Piero nods. “We hardly be seen again once the TV- teammate Zinedine Zidane heat- spent ten years together. We won moneyed modern world of football butting Marco Materazzi in one a lot of titles. We have a great evolved into its current form. of the all-time most unbelievable relationship. We won the Italian It was Italy, however, that World Cup moments. Del Piero, league for six years after the arguably set the standard for who played alongside Zizou for six relegation, it was incredible. It was player commitment, though recent seasons between ’96 and ’01, says incredible because nobody beat years have seen club legends like he was “surprised” the Frenchman us and it means a lot, especially Daniele De Rossi and Gigi Buffon moved into coaching. in Italy, and we finished with an depart (and in the latter’s case, “Now I'm not surprised that he amazing year together.” return) for pastures new. But has become a good coach because No hard feelings, then, for the European dominance during these he's a good guy,” he smiles. “He's very fact that it was under Conte’s halcyon days of Italian football professional, and that's why I'm not stewardship when Del Piero finally mean some names still bring a tear surprised that he is a good coach.” said goodbye to Juventus. Leaving to the eye of any self-respecting Zidane’s arrival in Turin in ’96 behind a glittering legacy and the Serie A devotee: Inter’s Zanetti, came just one year after Del Piero number 10 shirt – since worn by Milan’s Gattuso and Maldini, had inspired Juve to their sole Carlos Tevez, Paul Pogba, and Roma’s Francisco Totti, and Juve’s Champions League victory to date. Paulo Dybala – Del Piero eschewed Alessandro Del Piero. The recent acquisitions of first the interest of Liverpool to lend his “It's not only a big part of my life, Cristiano Ronaldo and, this season, status to the blossoming A-League but it's more my life,” Del Piero, 19-year-old defensive wonderkid with Sydney FC. now 44, says of his time with the Matthias De Ligt have signalled “What's happened in Australia is The Old Lady. “I spent 19 years beyond doubt that the team have great,” he says. “When I went there, in Torino and Juventus, and was another Champions League win the football became very, very a fan before. We made together firmly in their crosshairs, and Del popular. All the stadiums were sold every single situation that a player Piero sees one crucial similarity out most of the time. The people can think about a club. We won between his continental conquerors love to be involved in the football. everything. We made a lot of and the modern team. We changed the philosophy of records. We went to relegation. We “Well, in 1996, we won the league football in that country by the came back; we came back and we the year before after nine years, it way with the federation because Delhi Dynamos, scoring one goal. mainly appears as a pundit for Sky won again. I spent all, most of the was a long period for Juventus,” he they put a lot of effort. And after “In India, it’s just a start,” he Italia. With contemporaries like part of my life with them, and I'm muses. “But we were just born, like a the two years, they won the Asian nods. “It was just eight teams born Gattuso, Gerrard and Solskjaer now very proud about that. team. After that year in '96, we won Cup, and then one club won the from nothing. But a lot of people making their first moves into major “The connection that I have the championship and then we won Asian Champions League, and this are interested to invest. They have management positions, and Zidane with the fans and with the people again and again, year by year. Now, means a lot. When you make a lot of a great involvement from the TV. out front with his three consecutive in Italy, not only Juventus fans, we are in a situation, so Juve, they investment, then you have a result The passion that I found in India Champions League wins, can Del but everyone, it's great. Especially are winning a lot, and in 1996, we just like that, it's incredible. And still, and that I found in Australia is Piero see a spot in the dugout in his with Juve, it's a special connection. changed the management one year the situation still good now and the same passion that's in Italy footballing future? It's something that I will never before.” they enjoy the moment.” and in Europe. People love to see, “I miss football every day,” he forget. It's something that I have It remains to be seen whether After Sydney, Del Piero made watch football, and definitely smiles. “Yes, every day, but I don't inside and for the rest of my life Maurizio Sarri can emulate Marcello yet another unusual move, to India, that's the difference because in know. No, for the moment, I'm definitely.” Lippi’s debut win, after five seasons where he played ten games for one part in Europe, we were born not looking to be a coach. Well, to play football. And in these other if you ask me this question three countries, in Australia and in India, years ago, I would say no without the main sport, the popular sport is comment. Now, I say no, for the The connection that I have with the fans and with not football. But it's become soon moment. Probably in the future? “ the people in Italy, not only Juventus fans, one of the most popular.” Honestly, I don't know! It was not Having retired after his brief an option three years ago. Now it but everyone, it's great. ” stint in South Asia, Del Piero now could be an option.”

www.sports-insight.co.uk 38 RETAIL 5 EASY THINGS YOU CAN DO TO BOOST SALES Joshua Walker looks at how to increase your online business

When even your auntie who difficult not to wonder how The struggle may be real Email newsletters can be spike up your sales have a look lives down in Kent has an you can boost your own sales when it comes to the problem your best pal – use your at your analytics. Where is your etsy store as a side-hustle in this cluttered ocean of of boosting in sales, but when 2 shiny and regularly sent-out traffic coming from? Are they – that brings her a tidy online sellers. It’s easy to get there’s a will, there’s a way. When (we hope!) newsletters to better coming back? Are backlinks all sum each month to pay off down about it… but snap out it comes to PR, it’s safe to say promote your current offerings. working? Are people engaging her credit card debts – it’s of it! Joshua Walker PR have thrown Have a new line released? Promote with the website? Are product the rulebook in the shredder. it. Event happening in a couple descriptions up to date? Use Founded three years ago by weeks? Promote it. A list of the answers to maximise traffic Joshua Walker, the ex-journalist- subscribers that you email are sales sources and streamline your turned-PR-supreme is bringing gold because those folks who hit website to keep users for longer his five easy things you can to the subscribe button are invested – and working their way to the boost you (or your client’s) sales: in your brand enough to want to check out page! Share, share, share your hear from you from time to time; Give your customers products/services on Social capitalise that. Give them a nudge payment options – 1 Media – and we’re talking to buy something sometime. 5 now, you’d actually be here across all social media Offer glitzy discounts or surprised how many brands platforms. You may feel it’s just special gifts to returning don’t actually offer PayPal on your grandma that still uses it, 3 customers – whether it’s a their site. PayPay is, let’s be real, but Facebook is invaluable to referral code that bags them and for those whose debit cards are brands for promotion. The same their pal a discount off your product, downstairs and they can’t be goes for Twitter, Instagram, and or a bonus freebie as a reward for bothered to go fetch it. So, if a Snapchat. By building followers sticking around, treat your loyal website doesn’t have PayPal as across the big four, you better customers. Consider emailing a payment option, they might spread the word about how returning customers codes as ditch the buy out of sheer cool what your brand offers thanks, giving a nice sales boost. laziness. On top of Mastercard NRC 1.2_SPORTS INSIGHT 07/08/2019 09:46 Page 1 is, broadening your potential Do some housekeeping and Visa, keep payment options to bring in more sales in the on your product listing / nice and varied; broadening how process. 4 website – if you need to many people can buy from you.

@SportsInsightUK BUSINESS 39

SO YOU WANT TO START A SPORTS BRAND? Paul Sherratt, of Solutions for Sport, explores the quickest ways to get you up and running

Everywhere I look these days, b) amazon research using Jungle the ability to source almost any We also need the domain update regularly and concentrate on in every sporting category and Scout – without doubt the best tool product through this platform is name – try 123reg.com and use different content for each channel. in every niche, I seem to find to establish potential volume of astounding. the 'search for a perfect domain' Think of facebook for your new brands. sales across any amazon channel. Alternatively, if you are not box and register a domain and story telling (you may also want Disruptors are taking on There is a cost associated here even looking to purchase stock email. Go with .com and .co.uk as a to create a blog at a later point for the established sporting goods but the results will enable you to and simply want to begin by starting point. this) twitter can be competitions, manufacturers, harnessing the verify your idea and get an clear launching an apparel brand then updates, news and instagram can power of social media, ecommerce understanding of demand. there are many drop ship suppliers The website be used to reinforce your brand and the multitude of free tools Think about your target market - available such as Printful which Any new brand is going to need a message and voice with some clear available across sales, marketing Who are they? What do they need? can be added as a shopify app. website. No idea where to start? product and brand imagery. and sourcing and providing good What do they want? How do they This will then give you the ability Well the good news is that there product and good prices direct to act? What do they like to create designs which, when are many off the shelf options now Drive sales end consumer. ordered, will be printed and available for a small monthly fee. Your stock has arrived. The website I have more and more clients Evaluate your shipped direct to your customers. Shopify is the default starting point and social media channels are live. who are start up/early stage competitors' brands for many start-ups looking for a But how can we begin to drive sales? approaching me for help and advice Next, start evaluating your The brand painless way to get started with a) google adwords: Open a google to go from idea to product. competitors’ brands. What do Now we have the product idea an eCommerce store. It has many adwords account. Use the keyword So here, within the limited space their logos look like? How are an understanding of potential plugins (some free and some with planner and begin to experiment available, is my quick guide to they different from one another? demand, what our competitors fees) as well as excellent default driving traffic to your website. launching a sports brand. How do they talk to your shared in the space are up to and our integrations with your social media Start with small sums aimed at customer base? It’s important that product source, we need to come accounts to enable you to quickly different target words. Keep them The idea and you don't take any of these qualities up with a brand name …...so get launch a transactional website. niche as bidding on generic words target market and copy them for your brand. your creative hat on! If you are looking for some is likely to be expensive and lead to This, of course, is the critical part. Instead, look at the motivations Identify what makes your brand assistance visit upwork.com and low conversion rates. Find a niche that you understand behind these choices, and use the different. How will you make it, find a freelancer who specialises b) amazon and ebay: Traffic to or look for a gap that you feel qualities themselves for the next and its products, stand out. Think in shopify to upload products, both of these sales channels will exists in the market i.e. the current step of your process. about your brand qualities and content and get the look and feel certainly mean you get eyeballs products seem overpriced, are poor how these might translate to you are looking for in the store. on your products. Both have quality, or there is an area that Product sourcing more tangible, practical areas of Make sure that the website advertising options so, again, nobody seems to concentrate on. In recent years the ability to source your marketing strategy. What reflects your brand message and start small and experiment Do some market research and get products relatively easily has colours will be associated with tone as this is your shop window. until you get the right return on an understanding of what numbers been facilitated by the growth of your brand? What might your logo investment and conversion rates. might be possible. There are two alibaba.com. Launched in 1999 it look like? How will your voice Social media Make sure include seller fees in invaluable tools for this: has established itself as the global come across in your content and No start up brand is complete your margin calculations. a) google keyword research - platform for global wholesale marketing activities. Once you without a social media strategy. Follow these simple steps and, this will give you an indication trade. It connects buyers with have these answers you are ready Concentrate on facebook, like many successful businesses on the number of searches for sellers, manufacturers with those to brief a designer for logo designs. instagram and twitter to begin with before you, you may finally have a certain products (obviously if they/ looking to source goods. The Visit fiverr.com and outsource the and ensure that the branding across successful own brand. something similar already exists). process is very straightforward and logo design for a small fee. all channels is consistent. Post and Good luck! “ I have more and more clients who are start up/early stage approaching me for help and advice to go from idea to product ” www.sports-insight.co.uk 40

TARGET DRY 1.2_SPORTS INSIGHT 06/08/2019 14:32 Page 1 TIME TO TAKE SENIORS SERIOUSLY Investment in old age isn’t all about planning a pension, a funeral, or releasing equity. People aged 55 and way beyond are prioritising their health, fitness and leisure time. Fiona Bugler reports

n July this year, gym chain is predicted to increase to 20 Active trailblazers April 2019 revealed that over 40s Abbott World Marathon Majors David Lloyd enthusiastically million, up 31 per cent compared It’s this group who have led the were faster than 20-somethings Wanda Age Group World told the world about their plans to today’s figure of 15.3 million. running revolution. At the younger at marathon running (the average Championship race (https://www. Ito have at least one personal trainer And by 2040, nearly one in four end of this group (i.e. those born runner in the 40 to 49 age worldmarathonmajors.com/agwr) over the age of 55 employed in each people (24.2 per cent) will be aged in the early to mid 70s), the over group finished the 2014 London will be held as part of the 2020 of their clubs. 65 or over; one in seven of us will 40s, are not just active, they're Marathon in three hours, 43 Virgin Money London Marathon, The move was a proactive be aged over 75. super fit. Strava research from minutes and 14 seconds, compared with age categories from 40 to 80- response to ukactive's Reimagining to the 20 to 29 time of three hours, plus. The number of events that Ageing report, published in 2018, 44 minutes and 47 seconds). And are going to be qualifying events and was a smart business move to statistics from organisations has gone from 50 in year one to cater for their older member base such as the Triathlon Industry 175 for next year (Oct 2019-Oct which has grown ten per cent in the Association continue to show that 2020), say Abbott World Marathon last year, and makes up 18 per cent today’s middle-aged make up the Majors, showing the global appeal of their total membership. largest proportion of recreational as marathons around the world We’re living longer and it’s clear athletes (in 2018 this was average see the value in supporting age that more of us are intending to stay age of 45 and average salary of groupers. And of course, there’s active and enjoy the extra time we £48,700) with no sign of slowing the competition for those who take have as the years go on. If you’ve down. part in all the marathon majors just recently joined the ‘youth of (London, Tokyo, New York, Berlin, old age’, i.e. you’re 50 plus and were Age groupers Boston and Chicago) which will born in the late 1960s, you represent Both running and triathlon appeal to those who love to travel a growth area of our population. have found ways to engage this and race which is more likely By 2030, the number of people growing market with age group later in life when there’s more in the UK aged 60 years or over competitions. The inaugural disposable income. “ We’re living longer and it’s clear that more of us are intending to stay active and enjoy the extra time we have as the years go on. ” @SportsInsightUK ANALYSIS 41

Who are you talking to? In 2016, Sport England leading sports psychologist and According to a report from 2016 acknowledged this diversity and journalist, surveyed almost 6,000 by Saga , over 50s hold 80 per cent stated that the £10million of active older people. The results of all personal wealth and control National Lottery money gifted are yet to be published, but it was 70 per cent of all disposable across England covered a broad clear that, alongside what they are income, and Euromonitor predict range of ages with different needs. already doing, Pilates and yoga, that by 2020 globally, people over They invested in 20 projects from bowls, dancing, walking, golf and 60 will account for $15 trillion in football to dance groups for 60 to martial arts were the activities spending power. Yet a mere five 85 year olds with the common and the 55 plus age group were looking per cent of all ad spend is directed shared goal being to reduce the to try. at the over 50s. And research number of inactive older adults. shows that brands don’t know how As well as public national Transport, information to engage with older customers. funding, grassroot entrepreneurs and cost matter One study by Gransnet found that are helping to drive change. “However, the interviews we are over three quarters felt ‘under- Silverfit is a charitable fitness conducting suggest that it is not as represented and misrepresented network, set up by Edwina ‘Eddie’ simple as just putting on activities in advertising’, while 79 per cent Brocklesby, who was recently and expecting people to turn up,” felt ‘patronised’ and even more (89 awarded a British Empire Medal says Perry. “Many people in our per cent) felt brands were just not (B.E.M) for Services to the Health study wanted to have some central interested in them. and Wellbeing of Older People. database of activities as they Eddie, also known as Irongran, is struggled to know what was going How old is old? famous for taking on an Ironman at on when and where, many found It’s important to recognise that aged 75 and has a zest for life that’s it hard to get to activities as public just like a 20-year-old and a 40 infectious, so it’s no surprise when transport options are poor near year-old have very different needs, she’s not training herself, she’s them and lots felt activities would the same is true of a 55-year-old inspiring others (her most recent need to be subsidised so they could and a 75-year-old. Back in 2015, exploit included an attempt to afford them.” researchers the International cycle across America with a small Institute for Applied Systems team of 70-plus-year old women). Opportunity for growth Analysis (IIASA) in Vienna, Silverfit, set up in 2013 holds Its’ clear that there is still money Austria, argued that old age should fitness sessions in 13 locations being spent by the over 50s who be measured not by age, but by across London, with 14 different want to stay fit and healthy and how long people have left to live, activities, for older adults every that there are many opportunities prompting the Telegraph headline, week, from cheerleading to Nordic for forward-thinking sports and ‘Old age starts at 74’. According to walking. Eddie’s interested in fitness businesses. According to a this report, the time when middle making an impact and a difference, study by insurance provider RIAS 79,000 silver surfers and 1,500 a genuine interest in wristband age ends and old age starts is and actively researches the market carried out in 2015, the over 50s brands, across 33 markets and 15 fitness technology.’ And of course, dependent on how many years you (https://www.silverfit.org.uk/ spend £1.5 billion a year on exercise industries over an eight-year period) where there’s a problem (transport, TARGET haveDRY left1.2_SPORTS to live, and INSIGHT from 74 this 06/08/2019 research/). 14:32 Page 1 and healthy eating. Research by found that ‘being at their best cost and information) there’s an would be 15 more years based on Silverfit’s most recent research, Havas Meaningful Brands (an physically is one of their top three opportunity for an entrepreneurial average lifespan statistics. supported by Josephine Perry, analysis of the relationship between life priorities, while 58 per cent have business to make things better.

www.sports-insight.co.uk TAYLORS page_SPORTS INSIGHT 14/08/2019 15:28 Page 1 BUSINESS 43

IT COULD BE TIME TO REFRESH YOUR LOOK! Paul Clapham looks at the benefits to your business of rebranding

he principle behind creating style was extremely heavy. Yes The company is consciously different range to what we used – plenty of business sectors have a brand in the first place is a bank wants its branding to say changing its market position and it to.’ ‘I don’t like our logo any more’ gone through this and come out consistency. The message ‘solid’ but Barclays looked old needs its branding to reflect that. is not the answer, although it stronger. It may be simply a change Tis, “look here’s that product you fashioned compared to other high The decision may have been made could well be a symptom of bigger in tastes in the consuming public. bought before it’s still the same street banks. to move up market or indeed down issues that demand a rebrand. As anyone who has teenaged good quality and price and the The branding no longer reflects market as reflecting where the Deciding that you need to children will confirm, the food packaging is the same in all its size a brand’s perceived values. market sector is going. Tesco did rebrand is not a sign of corporate industry has recently been changed variants. You know it and you can Whatever you might think, this is their best to move up market with weakness. Quite the contrary! A significantly by an enthusiasm for trust it”. That being the case there not a piece of marketing hokum. a range of premium products but rebrand inherently means that the vegetarianism and veganism. is a clear logic for businesses to Brands do have values built in and they left the corporate branding business is moving forwards, that A common reason for keep their branding consistent for they change, the customer changes, alone which now looks like a it has evolved beyond its original rebranding is that a properly a long, long time – Tate and Lyle too. BT had stayed faithful to the mistake. The customer faced with identity and in all probability is organised attempt at creating a Golden Syrup hasn’t changed in character Busby for rather too the same old Tesco selling these looking to do new exciting things. cohesive brand has never been almost 130 years. long. Yes he was cute and popular swanky new products got confused. Keep your existing customers properly tried. When the company Yet at the same time brands do but BT needed to reach a business The company has moved into informed about what you are was first set up a name was chosen go through the process of redesign audience and in the process look overseas markets and needs doing and this becomes a fine along with, maybe, a logo, a colour and, trust me here, they don’t professional, which Busby did not. branding which both reflects opportunity to strengthen your and a typeface. But over time that do it for the fun of the thing! Big The products covered by the that and works across a range of relationship with them. colour is not used consistently nor high profile brands take plenty of brand have changed, perhaps out geographical markets. Branding Be clear that there is no is the typeface. Asking them if they flak during and after the process. of all recognition and the customer which works well across cultural rebranding magic wand you always spell the company name the People feel a real affinity with base has changed similarly. Adidas and linguistic boundaries can be can wave – there’s lots of work same way (as I once did) doesn’t their favoured brands. So, you are are a good example here – they especially challenging. involved. Still that’s true of make the point, either. entitled to ask, why do it? successfully decided to target the So why are you contemplating anything worthwhile in business. Finally, do you need to rebrand Branding becomes dated. It millennials and stole business the major step of rebranding? You Look at your potential customer or refresh the brand? It will be happens – you could argue that it from the likes of Nike and Under absolutely need to have answered base (see above reference to tempting to go for the lower cost, should happen. If it doesn’t then Armour focusing on the athleisure that question for yourself. It should Adidas) and check whether your quicker option of refresh. Talk to it’s as anodyne as a sheet of white sector. Most likely in such a case a certainly include the principle of branding fits the demographics. a number of designers, get their paper: hardly the mark of a cutting minor product carrying the ‘we are not the company we used Is technological change recommendations and prices. Pick edge product. Barclays Bank faced brand suddenly becomes a key part to be’ – ‘we’re playing with the disrupting the industry? This is the best one, not the cheapest – you this problem – their corporate of a brand. big boys now’ or ‘we sell a quite by no means as bad as it sounds don’t want to do this again soon. “ A rebrand inherently means that the business is moving forwards, that it has evolved beyond its original identity and in all probability is looking to do new exciting things ”

www.sports-insight.co.uk GOLA page_SPORTS INSIGHT 14/08/2019 16:58 Page 1 FITNESS 45 The six most effective gym machines, according to gym managers

he gym experts were asked to and it isn’t hard to see why. You provide their opinions on the can literally do an entire workout Tthree pieces of equipment with a single workout and your that would best help gym goers own bodyweight. Plus, due to the achieve three different types of huge variety of weights, dumbbells fitness goal: overall fitness, weight are a highly accessible piece of loss and building muscle. They equipment, and for that reason, were then also asked to pick just become a part of most member’s one piece of equipment as their workout regimes.” overall top performer. London Aldgate manager, Terese Tijusaite said: “Although The six BEST pieces of gym not on the list, the ski-erg is an equipment overall, according to unsung hero of the gym, especially gym managers: if you’re looking to improve 1. Lifting Platform: 21% general fitness. Even working at 2. Squat Rack: 13% 20-30 second intervals will get 3. Cable Machine: 11% you out of breath. It’s an ideal 4. Dumbells: 7% piece of equipment for gym goers 5. Climbmill/Stairmaster: 5% of all levels and is a great way to 6. TRX System: 3% round off any workout. You will likely not have to wait to use it Remarkably, even though the either, as they regularly stay free.” TRX System made it onto the list of gym manager’s favourite The equipment gym managers kit, the TRX was actually ranked recommend if you’re looking to tenth in the vote for least used lose weight: gym equipment. Despite being 1. Climbmill/Stairmaster: 36% one of the most unloved pieces of 2. Squat Rack/Llifting Rack: 33% equipment in the gym, the experts 3. Rowing Machine: 26% really rate it! In their latest report, PureGym has spoken 4. Lifting Platform: 25% Lee Stewart Evans, a PureGym 5. Treadmill: 25% manager from Glasgow, said: “The to their managers across the UK to unearth 6. Dumbbells: 23% TRX provides a full body workout 7. Barbells: 20% and can allow the user to target what gym equipment they think adds the 8. Kettlebells: 16% many different muscle groups. 9. Assault Bike: 12% There are many different uses with most value to training sessions 10. Indoor Cycle/Spin Bikes: 12% a TRX System, and if you visit the gym when its busy, this is one of the TRX System Workout: Perform • Flys 10 reps PureGym has a guide for Matt Woodward, manager at lesser-used pieces of equipment, so back to back. Rest one minute. • Mountain climbers 10 each side beginners for using the cable London Oval, said: “The lifting while other people are waiting for Repeat four times. • Side plank taps 10 each side machine here. platform offers the greatest something else, you can make sure • Squat 10 reps Brian Mundy, Leeds manager, amount of versatility in the gym, you can get in a full body workout • Row 10 reps The equipment gym managers adds: “The squat rack is also with many different workouts every time”. • Lying hamstring curls 10 reps recommend if you’re looking to a great choice for members of possible here, that tackle weight build muscle: all fitness levels. Using a ‘squat loss, muscle gain and general 1. Squat Rack/Lifting Rack: 59% rack’ may sound or even look fitness. For a lot of gym goers too, 2. Lifting platform: 57% intimidating, but once you start this is much more enjoyable than 3. Dumbbells: 54% using it, you’ll wonder why you using the machines. And it enables 4. Barbells: 37% didn’t start sooner.” the user to also target multiple 5. Cable Machine: 23% muscle groups at once”. 6. Leg Press Machine: 13% The equipment gym managers Pav Kaur Rangi, PureGym 7. Bench Press: 12% recommend if you’re looking to manager based in Birmingham 8. Pull-up Bar/Chin-up Bar: 7% improve overall fitness: added: “For a great cardio workout 9. Lat Pull-Down Machine: 5% 1. Rowing Machine: 47% for your legs, the stair-master 10. Kettlebells: 5% 2. Treadmill: 39% is very popular with gym goers 3. Climbmill/Stairmaster: 24% with a whole variety of needs – Marc McLaren, PureGym 4. Kettlebells: 23% from bodybuilders training for a manager at Ashton-Under-Lyne, 5. TRX System: 19% competition, to everyday members said: “The cable machine is just 6. Indoor Cycle/Spin Bikes: 18% looking to shift some weight. It one piece of kit, but there are so 7. Dumbbells: 16% could even lay claim to being the many exercises and variables 8. Elliptical Trainer/Cross- best piece of kit for cardio, above here, you could spend an entire Trainer: 15% the likes of the treadmill!” session simply using it. The cable 9. Cable Machine: 14% For more findings about machine is great for concentric, 10. Lifting Platform: 11% popular gym equipment use, as eccentric and isometric exercises. well as the busiest and quietest It provides a great range of Dan Scott, a PureGym manager gym visiting times, see PureGym’s movement, and is a good bridge based in Edinburgh, added: “The latest report at https://www. between resistance machines and dumbbell has been a favourite puregym.com/blog/news/when- free weights.” piece of gym equipment for years, is-the-gym-quiet.

www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the world of independent retailing I'll trade you a day out at the football

y assistant Norman with old Mr Mortiboys, from the There was surprisingly little said that we ought junk shop next door, and Dave, trouble at the match. True, a pound to go to more trade from the fitness gym, waiting for coin was thrown on to the pitch, Mshows. “We're so out of touch with the minibus to the show, arranged but the police couldn't decide technological developments in this by my friend Harbottle, who has a whether it was a missile or a shop”, he said. “When that bloke sports shop near the crematorium takeover bid. came in yesterday talking about and is always complaining about On the row in front of us there ultra marathon tactics you thought the lack of passing trade. was an empty seat and at half-time it was a new kind of peppermint.” To cut a long story short, only the chap sitting next to it told us “Look here,” I said. “I've been when we were halfway round the that the seat had been his late wife's. to more trade shows than you've M25 did it finally dawn on us that “Couldn't you find a friend or sold multi-stage, impact-absorbing our fellow travellers didn't seem to relative to use the seat?” asked old rugby tooth-guards. Can I remind know an awful lot about customised Mr Mortiboys. “Not really,” said the you who came back from that Earls running shoe cushioning but were chap. “They're all at the funeral.” Court sports exhibition with Sir Ipswich Town supporters going to Ipswich lost 1-0 but our Roger Bannister’s autograph?” an away match to Millwall. We had friendly fans were surprisingly “I wasn’t working here then,” got on the wrong bus. philosophical. “It could have been Norman said. “Anyway, my dad Dave and Harbottle said they worse,” said one. “I suppose we was a Teddy Boy and blokes went didn't know why they were going round his chocolate digestives, was “He’ll do anything for three points.” were pretty lucky just to get nil.” out running in pumps and braces to the show anyway because they finishing a jigsaw he had brought One bloke said his dog was a They dropped us off at the with a slice of pork-pie in their weren’t interested in buying with him of Sir Bobby Robson with great supporter of the Tractor Boys Conservative Club on their way back pockets. Things have moved anything, and were quite happy just the FA Cup Ipswich won in 1978. and would be listening at home to back to Ipswich and we all agreed on a bit since then, squire.” to have a cheap day out. “I reckon I've done really well,” the results on the radio. “He always to say nothing to our nearest and Maybe Norman had a point and Mr Mortiboys said he didn't he said. “It's only taken me three barks when the name comes up,” dearest about the slight detour via when he found two free tickets in care where he went so long as weeks and it says 10 to 12 years on the bloke said. Millwall football ground. After all, Sports Insight for a sporting goods he could sit down. Only Norman the box.” “What does he do when we win?” as Harbottle said, anyone can get show at the ExCeL Exhibition actually wanted to go to ExCel and Some of the chaps were talking someone asked. “I don't know,” the on the wrong bus and when you've Centre I couldn't think of a good when he was defeated on a show of about the last home game with dog-owner said. “I've only had him seen one low-volume personalised reason not to have a trip to London, hands, we were welcomed aboard Blackburn Rovers. “For a minute I three years.” sportswear solution, you've pretty apart from the fact that we hadn't as Ipswich supporters and invited thought we were in with a chance,” One of the female fans said she well seen them all. closed the shop on a Saturday since along to the match. It immediately one said. “Then the game started.” worked in the Ipswich supporters' The only slight problem was MAKURAthe 1.2_SPORTS Winter of Discontent INSIGHT 06/08/2019in 1979. 14:33increased Page the 1 away support by Apparently the manager was club shop and had brought along that my wife was apparently The upshot was that there we more than 30 per cent. caught speeding on the way to the some Ipswich Town tablecloths expecting more, as a souvenir from were at seven in the morning They were a friendly lot. A cove match. “You've got to hand it to which were selling at half-price as the show, than a cut-price Ipswich outside the Conservative Club on the back seat, who offered him,” one of the supporters said. they did tend to slip down the table. Town tablecloth.

NEW COLOUR

@SportsInsightUK ATAK page_SPORTS INSIGHT 14/08/2019 15:25 Page 1 CHARLES BIRCH page_SPORTS INSIGHT 06/08/2019 14:46 Page 1