The World Cup of Formula One Air Partnership Presentation

TELEVISION COVERAGE IN OVER 100 COUNTRIES

MANY THOUSANDS OF SPECTATORS AT EACH LOCATION

HIGH PROFILE GLOBAL MEDIA ATTEND Formula One Air Racing About The Race

“Air Race 1 is pure at its fastest!”

The Air Race 1 World Cup is a thrilling test of pilot skill Key points: based upon the successful long- Formula One • 8 race together simultaneously Class of aircraft. • Race is around eight laps, each lap 5km in distance • Takes place entirely at one venue in front of crowds All race directly against each other at speeds of • Day 1: qualifying races / Day 2: final races +entertainment up to 450kph together at just 10 meters above the ground • First international title in the sport’s 70 year history! around a 5km oval (circuit just 1.5km end to end). The first aircraft to cross the finish line wins! Air Race 1 World Cup draws thousands of live spectators and a massive television audience around the world as The event culminates on a final race day for the public well as a live internet broadcast throughout the event, when at least three main event races take place with other which will showcase your host venue, city and attractions. activities and entertainment. Teams & Aircraft

20 international teams racing high-performance airplanes

The sleek Formula 1 airplanes are built just to race! It is a class which sets strict parameters on wing area weight, engine size and other characteristics, so all pilots compete on even terms and a combination of pilot skill and engineering skill wins the day. The Air Race 1 races are truly competitive, yet friendly and festive for all!

We ensure strict safety standards and eligibility minima for the pilots who come from many different countries and all have a level of experience that ensures a safe and dependable event. All the international pilots – men and women, old and young – compete directly against each other regardless of their gender or age. Race Circuit Event Schedule

Testing & Briefings Pre-Qualifiers MAIN PUBLIC DAY: Opening Ceremony VIP Activities Final Races & Entertainment Qualification Races Practice & Training Podium/Closing Media & VIP Day Press Events Ceremonies TV Coverage

• On TV in over 300 million homes

• Coverage in 100 countries

• One hour TV show + many independent features

UK Sky Sports, Motors TV France Motors TV Air Race 1 has already secured high- profile television coverage around the USA Fox Sports World, Various India & Pakistan Neo, Ten Sports world in over 300 million homes and Spain TV3, Canal+, Teledeporte China China New Media, Fox over 100 countries, through our

Pan Asia Fox Asia, SPI, Edge Portugal Sport TV established TV distribution network.

Pan Europe Motors TV, Various Russia NTV Sports, RBC TV Air Race 1 arranges dedicated TV Pan Africa Supersport Korea Edge Sport coverage of the event and welcomes

Pan-Middle East Fox Sports, OSN Japan Japan Cable Television journalists from many prestigious media outlets to meet with hosts, so TV Pan S.America ESPN Sur Turkey, Cyprus, Malta Fox Sports Europe coverage for our host cities is generated Germany Sport 1 Czech Republic Sport 5 through our own programs and also

Norway, Scandinavia TV2, Various Switzerland Schweizer Sport other TV features.

Brazil Globosat Poland, Eastern Europe SPI International To the left is a list of some of the Malaysia Fox, Media Prima South Africa MNET, Supersport channels which broadcast our dedicated

Australia & New Zealand Fox, Sommet Bulgaria Nova show last year. This list is growing constantly and is expected to increase Israel Ananey, Ego TV And other countries Growing weekly…! dramatically for the full series in 2015. Media Coverage Media Coverage

• Hundreds of media cover the events • Over €750,000 advertizing value for just one event Event Analysis

Demographics Air events are a fast growing tool for cities to reach tourists in key demographics. Research demonstrates how great an impact an air event can have to a city and its airport. Some data from the International Council of Air Shows discovers:

• 40% of spectators have annual income over $75,000; and 63% earn more than $50,000 • Over 80% have some university education and Social Media over 40% have at least one university degree • Already reached of over 1,000,000 people! • 50% of spectators are between the ages of 30-50; 40% are women; and a large family presence • Aggressive online social media campaign Return on Investment Air Race 1 launched its showcase event in June 2014 so we are continuously analyzing the most current marketing research. Thus far, the media value on just the publicity alone is over €750,000 euros.

The TV coverage is already reaching € Millions more in direct value and ROI. The many thousands of spectators that attended our last event is another key indicator of the high value. Air Race 1 is an extremely cost-effective high-profile platform for promotion. 2015 Series Confirmed - 2016 bidding started! 2015 Series

The first international series of formula one air races will be held in three cities in 2015, and will expand to six in 2016.

Monastir, Tunisia Lleida, Catalunya, Spain Reno, , USA 6-7 June 2015 27-28 June 2015 19-20 September 2015

. 45,000 spectators expected . 10,000+ live spectators attend . 200,000 spectators attend each year . First-ever air race in North Africa history! . Hosted by national & local government . Part of a famous event with other races . Well-connected historic city and resorts . Stand-alone event dedicated to Air Race 1 . 52nd year for this established event . Independent event plus entertainment . Very successful launch event held in 2014 . Lots of other entertainment, air shows . Opportunity for brand to make big impact . Lots of other entertainment, air shows . Just outside the heart of Reno . Exciting business and hospitality options . Just one hour from Barcelona . Many hospitality & partnership opps Partnershp Benefits

The Air Race 1 World Cup allies with commercial partners who wish to share in the benefits of this unique competition and become an‘owner’of the event.

We offer several levels of sponsorship, all granting category exclusivity and tailored into individual packages for each sponsor to meet its own requirements. Our goal is to earn the right to build a long-term relationship with each partner for years to come.

“The most inspiring and unique event for your brand!” Partnershp Packages

Packages are available across the international series or for any one individual event.

Packages Summary Presenting Partner Main Partner Supplier Partner Team Sponsor

Event/Series Naming rights Yes Team name Branding on aircraft Yes, on all airplanes By negotiation By negotiation Fully branded

Guaranteed global TV coverage Yes, extensive Yes Depending Yes

Extensive international press cover Yes Yes Yes Yes

Product placement / stand at venue Yes Yes Yes In Team Pit

Introductions by live commentator Yes, regularly Yes Yes In race commentary

Presence in printed programs Cover, plus editorial Full page ad Quarter page ad Yes

Press Release(s) In all press releases Yes Yes

Branding/signage/banners at event Yes, many Yes By negotiation Ads during live Internet broadcast Yes, detailed w/ interview Yes By negotiation By negotiation

Website presence/logo/link Yes Yes Yes Yes

VIP hospitality tickets Yes Yes Yes By negotiation

Event tickets Yes Yes Yes Yes

VIP Flights in race/aerobatic planes Yes

Logo on uniforms and materials Yes Pilot & Team uniforms

Logo on podium & media backdrops Bold and center Yes, checkered If team places top 3 Full access to hangar, team pits, Yes Yes performance data, pilot endorsements, etc. Presenting/Title Partner

Event & Access

• Name in Series or Event title • Premiere branding positions for onsite activations • Retail and/or exhibition space for product placement, sales, sampling • Branding on race circuit markers/pylons • Branding on event staff & hostesses uniforms • Branding on all event related merchandise • A5 size logo on every team’s aircraft • Logo prominently placed on podium and media backdrop • 25 Tickets to Final Day • 10 VIP Access Passes • 10 tickets for full VIP Hospitality package • 2 VIP flights in high-performance aerobatic aircraft • 4 free hotel rooms for 2 nights in Official Team Hotel • Private access to pilots and teams, including presenting opportunity • Public Address Announcements (at least 4 at each event) • First preference on additional branding opportunities

Media Promotion

• Guaranteed coverage in TV show and other videos post-event • Title sponsorship recognition across all media campaigns • Presence in every press release • Cover and editorial in printed event program (depending on venue) • Logo and links to company pages from all event-related websites • Photo and video servicing to media post event • Full rights to use film and photo content from event for own promotion

Support from Partner

• Promotion of Air Race 1 across brand marketing portfolio to both existing customers and target market • Provide company product to all pilots, teams, staff and VIPs on site during event, if applicable • Partnership Fee Official Main Partner

Event & Access

• 4 key branding positions for onsite activations • Retail and/or exhibition space • Logo on podium and media backdrop • 10 Tickets to Final Day • 4 VIP Access Passes • 4 tickets for full VIP Hospitality Package • 2 free hotel rooms for 2 nights in Official Team Hotel • Category exclusivity • Access to pilots and teams, including presenting opportunity • Other benefits and rights by negotiation

Media Promotion

• Coverage in TV show and other media • Logo and links to company pages from all event-related websites • Press release announcement(s) • Photo and video servicing to media post event • Advert in printed program (depending on venue) • Full rights to use film and photo content from event for own promotion

Support from Partner

• Promotion of Air Race 1 across brand marketing portfolio to both existing customers and target market • Provide company product to all pilots, teams, staff and VIPs on site during event, if applicable • Partnership Fee Team Sponsor

Event & Access

• Naming rights to Team name • Full branding of an entire aircraft • Branding on Pilot flight suit, helmet and team/crew uniforms • Branding on podium if pilot finishes in top 3 winners • Full access to hangar, team pits • Access to team performance data • Endorsements by pilot as brand ambassador • 4 additional guest tickets to Final Day • 2 VIP Access Passes • 2 tickets for full VIP Hospitality package • Public address mentions during live race commentary • Other benefits and rights by negotiation

Media Promotion

• Guaranteed overt coverage in TV show and other videos post-event • Title sponsorship recognition across all media campaigns • Presence in every press release • Cover and editorial in printed event program (depending on venue) • Logo and links to company pages from all event-related websites • Photo and video servicing to media post event • Full rights to use film and photo content from event for own promotion • Certain other intellectual property rights

Support from Partner

• Promotion of Team and Air Race 1 across brand marketing portfolio to both existing customers and target market • Provide company product to the designated team, if applicable • Sponsorship Fee About Us

Air Race 1 is fully sanctioned by the three main governing bodies in the sport of Formula One Air Racing. The company has a team with many years of experience organizing international air races and other competitions.

The team previously founded Flying Aces Ltd which organizes the Aero GP, the leading international pylon race, and other events including the 25th FAI World Aerobatic Championships held at Silverstone which set a new industry standard in air sports events. The team was also a pioneer in air sports media development having filmed about 70 world title events. Air Race CC Ltd is comprised of highly regarded industry leaders who ensure this race is both a safe and monumental success for all. Air Racing History

The sport of Air Racing has over 100 years of rich heritage and has inspired millions of people.

Air Racing began in France in 1909 and soon became a global phenomenon, reaching its Golden Age in the 1920s-30s. Throughout the last century Air Racing was regularly used as a platform to develop technology as well as for recreation. It took many forms from exciting pylon races (like the Reno Races, Formula 1 air racing and Aero GP) to single- plane time trials (like Red Bull Air Race) to the great long distance air races (like the and the ).

Air races have challenged the world’s most accomplished aviators and created heroes of the skies. Air Race 1 taps into this past while looking forward towards a new era for this The first world title in the magnificent sport. history of the sport! Contact Us

Thank you for your interest and your kind attention! We look forward to hearing from you with any questions.

Jeff Zaltman, Managing Director Air Race CC Ltd; United Kingdom & Spain +44 7932726990 (UK) +34 652644566 (Spain) www.airrace1.com | [email protected]