Patata dorata veneta: competitività e creazione di valore attraverso 1/3 innovazioni varietali e tecniche di conservazione https://www.innovarurale.it/pei-agri/gruppi-operativi/bancadati-go-pei/patata-dorata-veneta-competitivita-e-creazione-di-valore

Venetian Golden Potato: competitiveness and value creation through varietal innovations and conservation techniques.

References Acronym PATADORATA

Tematica Mercato e sicurezza alimentare

Information Time frame 2018 - 2021

Duration 36 months

Partners (no.) 4

Region Objectives Comparto Application of varietal innovations through the cultivation of new varieties Orticoltura already selected and application of innovative product conservation Localisation techniques. ITH32 - Vicenza Varietal innovation: to enhance the agricultural product through the identification of varieties that are suitable for specific nutritional uses, Total cost which have good organoleptic qualities, little tendency to deformation, and €499.998,00 high degree of washability Main funding source Conservation: to apply techniques and tools to improve and innovate Programma di sviluppo rurale storage facilities in order to maintain better and longer the qualitative Rural development programme characteristics of the harvested product, reducing the onset of bacterial and 2014IT06RDRP014: - Rural Development fungal rots through ozone sanitation of chill rooms. Programme (Regional) - Veneto Activities Keywords WP1 - Varietal innovations Climate and climate change 1. Assessment of the varieties to agronomic tests; 2. Drafting protocol for Farming practice field tests; 3. Implementation of cultivation tests of innovative varieties; 4. Food quality / processing and nutrition Data collection and processing, drafting of reports. WP2 - Application of innovative conservation techniques Website 1. Installing ozone systems; 2. Drafting the protocol of activities for http://www.patadorata.it conservation tests; 3. Conservation tests; 4. Data collection, drafting of Project status intermediate and final report ongoing WP3 - Dissemination 1. Business field trips; 2. Distribution of brochures; 3. Publishing specialized articles; 4. Company visits to conservation facilities; 5. Seminars for the dissemination of project results

Context Patata dorata veneta: competitività e creazione di valore attraverso 2/3 innovazioni varietali e tecniche di conservazione https://www.innovarurale.it/pei-agri/gruppi-operativi/bancadati-go-pei/patata-dorata-veneta-competitivita-e-creazione-di-valore

The Veneto region, with a production of 118,000 tons, on a cultivated area of ​​3,200 hectares, is one of the main potatoes centers in Italy, asserting itself for its high quality. Among the provinces of , Vicenza and Verona, in the municipalities of , , , , Cologna Veneta, Pressana, Roveredo di Guà, Lonigo, and Poiana Maggiore from the early 1900s, is identified in the alluvial lands along the Adige and Guà rivers an area suited to potatoes, the most important productions were obtained in the red clay soils where quality products were produced, with high organoleptic characteristics and particular color and brightness of the peel, which made them acquire the name of "Golden potato". The denomination "Golden Potato of the Red Soils of Guà" includes various varieties grown today: Agata, Primura and Colomba, the most cultivated, Vivaldi, Cicero, Monalisa, Liseta and Alba. The productive average of the area involved in the cultivation of the "Golden Potato" ranges between 40,000 and 50,000 tons per year, equal to a value of about ten million euros, an average production per hectare of about 55 tons and a gross salable production (PLV) of about 11,000 euros per hectare. The potato sector of the "Golden Potato" is still suffering from the same problems, delays and critical issues of the entire regional and national sector, linked to the high production costs (about 8,000 euros per hectare) and to a low remuneration of the product sold (about 20 euro cents per kilo); it is therefore essential to carry out demonstration activities / projects that apply varieties, agronomic processes and conservation processes capable of creating added value for the sector.

Partners

Role Azienda Address Telephone E-mail

Via dell'industria Terre del Guà - Società Leader 36040 Alonte VI 3482568800 [email protected] Cooperativa Agricola Italy

Via San Martino di Tre Contà 1 Partner Agriveneto s.p.a. 3357371200 [email protected] 35044 Montagnana PD Italy

Via Salvator Rosa 63 Istituto Cooperativo di Partner 80135 Napoli NA 081 6133238 [email protected] Ricerca Italy Patata dorata veneta: competitività e creazione di valore attraverso 3/3 innovazioni varietali e tecniche di conservazione https://www.innovarurale.it/pei-agri/gruppi-operativi/bancadati-go-pei/patata-dorata-veneta-competitivita-e-creazione-di-valore

Role Azienda Address Telephone E-mail

Via E. Monaci 13 Partner AGCI Agrital 00161 Roma RM 0690271234 [email protected] Italy