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NBC Sports Scores | PyeongChang 2018 Olympics the NBC editorial team, enhanced by Thuuz’s patented excitement ratings, customized headlines, and alerts. NBC Sports was looking to deliver a scores app that o ered the most satisfying and customizable sports The app featured detailed event results experience to their audience. NBC engaged Thuuz to build a first-class scores app, powered by Thuuz’ based on data provider widget integrations. extensive sports data and patented excitement algorithms, integrating NBC’s sports news and content – The Olympic Player Cards included the in one centralized location. A special edition of this app featured the PyeongChang 2018 Olympics. players’ ages, photos, height / weight, birthplaces, event participation and compe- tition schedules, career medals, and player news. This required Thuuz to tap into its The Challenge While NBC had copious amounts of sports deep database of players, rosters, depth content, it was spread across a handful of charts, and statistics, then join this data with independent apps, and these apps all served NBC-branded content from Rotoworld to di erent purposes. Before engaging Thuuz, enrich it with context for the specific event. NBC delivered player news from Rotoworld, Integration with NBC meant that the app team / league news via SportsTalk, event o ered deep links to NBC Sports streams and streams via NBC Sports, and Olympics other streaming services. through the Rio app. This fragmentation made the NBC mobile o erings dicult for di erentiate it from its competitors in sports fans to follow. NBC Sports wanted an breadth and customizability. In particular, integrated application experience that would they wanted to serve all this content, rooted in a guide to allow fans to follow their favorite teams and get personalized alerts about NBC SPORTS SCORES 19 min ago their favorite sports, events, teams, and individual players. Such an app could provide Exciting Game (85): a natural destination for discovering the best Figuring Skating Team Event - Free Dance Canada’s Virtue / Moir leading after a spectacular events during the Olympics, and continuing free dance performance. to enjoy all their favorite sports after the games in PyeongChang.

The Solution NBC engaged Thuuz to close the gap in its about to the forefront. For PyeongChang, Continued next page sports coverage and o er fans a centralized NBC had Thuuz add a full competition app with an interactive score guide that schedule, medal breakdowns by sport or includes excitement ratings, tune-in info, country, and rosters for each sport, featur- team and player details, and contextual news ing an athletes view featuring Olympic and video. NBC Sports Scores brings the Player Cards for 3,000 athletes. The app events and content that each fan cares most provided filtered Olympic news produced by

Medals by Country and Sport Daily Event Schedule Complete Athlete Roster Daily News Coverage NBC Sports Scores | PyeongChang 2018 Olympics 02

The Solution the NBC editorial team, enhanced by Thuuz’s Continued from previous page patented excitement ratings, customized headlines, and alerts.

The app featured detailed event results based on data provider widget integrations. The Olympic Player Cards included the players’ ages, photos, height / weight, birthplaces, event participation and compe- tition schedules, career medals, and player news. This required Thuuz to tap into its deep database of players, rosters, depth charts, and statistics, then join this data with NBC-branded content from Rotoworld to enrich it with context for the specific event. Integration with NBC meant that the app o ered deep links to NBC Sports streams and other streaming services.

The Results Thuuz and NBC Sports worked together to create a unique, top-level sports app that integrated the vast data in the Thuuz data store and its powerful Excitement Ratings platform with a number of NBC products and services, all in one centralized application. Not only did the partnership produce a first class sports app, but it also delivered deep coverage of a global sporting event in the form of the Pyeongchang 2018 Results edition.

NBC engaged Thuuz to close the gap in its about to the forefront. For PyeongChang, sports coverage and o er fans a centralized NBC had Thuuz add a full competition After the Olympics, fans can experience all app with an interactive score guide that schedule, medal breakdowns by sport or Thuuz Event Excitement Graph these sports in the NBC Sports Scores app, includes excitement ratings, tune-in info, country, and rosters for each sport, featur- Great powered by Thuuz: team and player details, and contextual news ing an athletes view featuring Olympic 85 and video. NBC Sports Scores brings the Player Cards for 3,000 athletes. The app Good events and content that each fan cares most provided filtered Olympic news produced by 65 Soccer Avg Football 40 Hockey Motor Sports Golf Dull Cycling Horse Racing Rugby