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www.express.co.uk/motors expressmotors 2007 expressmotors Media Pack Facts at a Glance EDITOR Peter Hill Martin Townsend CIRCULATION 768,321 766,126 READERSHIP 1,720,000 2,015,000 SCOTLAND READERSHIP 207,000 165,000 Men 843,000 (49%) 999,000 (49%) Women 874,000 (51%) 1,032,000 (51%) Aged 15-44 467,000 (32%) 645,000 (32%) ABC1 1,023,000 (60%) 1,228,000 (61%) C1C2D 1,183,000 (69%) 1,403,000 (69%) Solus 1,093,000 (64%) 999,000 (50%) Source : ABC Feb - July 07, NRS Jan Dec 06 : ABC Feb Source expressmotors Why advertise with us? • The Daily Express has a circulation of over 760,000*. • The Daily Express has a readership of over 1.7million*. • Market leaders with 67% market share of motoring advertisements in the mid market. • Average age of reader is 56 offering you an affluent and influential readership. • Editorial by Nat Barnes (AA Motoring Writer of the Year) each Saturday to accompany the classified marketplace. • Our readers are more likely to choose to read about motoring in their newspaper than the readers of our competitor newspapers. • Our readers are more likely than the national average to own two or more cars. • Our readers are more likely than readers of any other mid-market newspaper to be planning to buy a new car in the next twelve months. • 700,000* Daily Express readers have bought accessories for their car in the last six months. • 869,000* Daily Express readers have bought second hand cars in the last 12 months. • Regional advertising splits available allowing advertisers to focus on specific geographical areas. • Our readers trust our brand and we are a credible voice in the motoring industry. *Source: NRS Jan – Dec 06; ABC Feb - July 07; NMR Jan - June 07; TGI Apr 06 - Mar 07 TGI - July 07; NMR Jan June NRS Jan – Dec 06; ABC Feb *Source: Advertising Opportunities with Express Newspapers Express Newspapers can offer a variety of ways to reach the people you are looking for to buy your cars, services or accessories. CLASSIFIED and EDITORIAL CLASSIFIED, SERIES and TEASER For the best in motorhomes see our advert on page 66 of this weeks Sunday Express ADVERTORIAL DAILY EXPRESS and DAILY STAR RegionalSplit Map John O Groats Ullapool Invergordon Kyle Inverness Aviemore South East Mallaig Fort William North West Dundee Perth Oban Dunoon Falkirk North East Edinburgh Irvine Glasgow Melrose Kelso Scotland Newcastle Dumfries Upon - Tyne South West Stranraer Carlisle Durham Keswick Darlington Kendal Scarborough Harrogate York Leeds Preston Hornsey Halifax Grimsby Manchester Sheffield Louth Llandudno Stockport Chester Caernarfon Mansfield Lincoln Wrexham Barmouth Stoke on Trent Great Yarmouth Aberdovey Peterborough Shrewsbury Norwich Newmarket Aberystwyth Northampton Hereford Bedford Ipswich Brecon Worcester Cambridge Milford Oxford Haven Gloucester Swansea Southend High on Sea Cardiff Swindon Wycombe London Weston Dover Super - Mare Basingstoke Rye Portsmouth Brighton Bude Southampton Exeter Plymouth Newquay ScottishEdition John O Groats Circulation: 86,821 Readership: 192,000 Ullapool Invergordon Kyle Inverness Aviemore Mallaig Fort William Dundee Perth Oban Dunoon Falkirk Edinburgh Irvine Glasgow Melrose Kelso Dumfries Stranraer *Source: NRS Jan – Dec 06; ABC Dec 06 - May 07 NRS Jan – Dec 06; ABC 06 - May *Source: RegionalEditions CIRCULATION South West - 245,094 Newcastle Upon - Tyne Carlisle South East - 195,154 Durham Keswick Darlington North West - 140,603 Scarborough North East - 96,808 Kendal Harrogate York Leeds Hornsey Halifax Preston Grimsby Sheffield Manchester Louth Llandudno Stockport Chester Caernarfon Wrexham Barmouth Mansfield Lincoln Stoke on Trent Aberdovey Great Yarmouth Peterborough Shrewsbury Norwich Aberystwyth Northampton Hereford Ipswich Brecon Worcester Milford Haven Gloucester Swansea Newmarket Cardiff Swindon Weston Bedford Cambridge Super - Mare Oxford Portsmouth Bude Southampton Exeter Southend High on Sea Wycombe Plymouth London Newquay Dover Basingstoke Rye Brighton *Source: NRS Jan – Dec 06; ABC Dec 06 - May 07 NRS Jan – Dec 06; ABC 06 - May *Source: Rate Card2007 Express Motors Saturday or Sunday SCC Lineage National Edition £47.30 £20 South-East Edition £13 N/A South (Excluding London & South East) £16 N/A North-East Edition £10.35 N/A North-West Edition £11.60 N/A Scottish Edition £10 N/A Spot colour 15% extra Full colour 25% extra Series Rate Discounts 2 Insertions 5% discount 3 Insertions 7.5% discount 4 Insertions 10% discount Minimum Sizes: Display 3x1, lineage 3 lines. For more information call 0871 520 2771 CLASSIFIED COPY INFORMATION MECHANICAL DATA MONO ADVERTISING Type Area 340x275 Travel 0871 520 2922 No of cols 8 Recruitment 0871 520 2913 Screen (Metric) 26 Business 0871 520 2919 (Imperial) 85 Property 0871 520 2914 Motors 0871 520 2879 Classified Column width (MM) 1 Col 31 ISDN 020 7912 0867 2 Col 66 ISDN - PDF Acrobat all embedded fonts 3 Col 101 Please send on screen - Copy instructions / Date of insertion / 4 Col 136 Publication Name / URN 5 Col 170 6 Col 205 Bromide - See Mechanical data for specification 7 Col 240 PMT - See Mechancial data for specification 8 Col 275 Quick Cut - (If you are registered - Contact for information) Please send on screen - Copy instructions / Date of insertion / Publication Name / URN Maximum acceptable for bromides or PMT’s. Average line consists of 3-4 words. COLOUR ADVERTISING Column length 340mm. Column cms per page 272 cms Tel 0871 520 7796 Fax 0871 520 7458 ISDN 020 7621 1502 BOOKINGS & WAM.NET: Site ID. 3439801 CANCELLATION For information or assistance contact Chris Knights DEADLINES ALL COPY MUST BE APPLE MACKINTOSH COMPATIBLE CMYK DIGITAL FORMAT COPY CAN BE SUPPLIED VIA ISDN - WAM.NET - CD - DVD BOOKING before 3pm 2 working days prior to publication. FORMATS TO BE USED QUARK X PRESS - ILLUSTRATOR - TIFF - EPS - ADS FILES ON ISDN - PDF ACROBAT. ALL COPY before 3.30pm 2 working days prior to pub- EMBEDDED FONTS. lication (Bank holiday & preprint deadlines may vary confirm at time of booking). All copy must be accompanied by copy instructions (Name of advertisement - size - headline - insertion date) CANCELLATION 7 days prior to Hard copy of advertisement (Sent at same time as copy, via Fax/Post) publication. COLOUR CHARGES Express Newspapers Ltd All colour advertisements will incur a reproduction cost from Press Point. Please Northern & Shell Building include a billing address for the invoice to be sent at the same time as you provide 10 Lower Thames Street your copy. London EC3R 6EN Please contact Press Point for confirmation of charges. Prices are dependent on Press Point (Production) volume, full colour, spot colour and if proof required prior to insertion. Lower Ground Northern & Shell Building No Press Point charge will be incurred if advertisement is repeated copy with no 10 Lower Thames Street amendments. London EC3R 6EN.
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